California
California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
Warner Bros. Discovery
Warner Bros. Discovery, Inc. (WBD) is an American multinational mass media and entertainment conglomerate headquartered at 230 Park Avenue South in New York City. It was formed after the spin-off of WarnerMedia by AT&T, and its merger with Di ...
. Founded in 1923 by four brothers,
Harry
Harry may refer to:
TV shows
* ''Harry'' (American TV series), a 1987 American comedy series starring Alan Arkin
* ''Harry'' (British TV series), a 1993 BBC drama that ran for two seasons
* ''Harry'' (talk show), a 2016 American daytime talk show ...
,
Albert
Albert may refer to:
Companies
* Albert (supermarket), a supermarket chain in the Czech Republic
* Albert Heijn, a supermarket chain in the Netherlands
* Albert Market, a street market in The Gambia
* Albert Productions, a record label
* Alber ...
, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation,
television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
, and
video games
Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This feedbac ...
Warner Bros. Pictures
Warner Bros. Pictures is an American film production and distribution company of the Warner Bros. Pictures Group division of Warner Bros. Entertainment (both ultimately owned by Warner Bros. Discovery). The studio is the flagship producer of ...
,
New Line Cinema
New Line Cinema is an American film production studio owned by Warner Bros. Discovery and is a film label of Warner Bros. It was founded in 1967 by Robert Shaye as an independent film distribution company; later becoming a film studio after ...
, the
Warner Animation Group
The Warner Animation Group (WAG) is an American animation studio serving as the computer-animated feature film label of Warner Bros.' theatrical film production and distribution division, Warner Bros. Pictures. Established on January 7, 2013, ...
,
Castle Rock Entertainment
Castle Rock Entertainment is an American film and television production company founded in 1987 by Martin Shafer, director Rob Reiner, Andrew Scheinman, Glenn Padnick and Alan Horn. It is a label of Warner Bros. Entertainment, itself a subsidia ...
, and
DC Studios
DC Studios is an American film and television studio that is a division of Warner Bros., which is a subsidiary of Warner Bros. Discovery. It is dedicated to the production of films, series, and animations based on characters from DC Comics, am ...
. Among its other assets, stands the television production company
Warner Bros. Television Studios
Warner Bros. Television Studios (operating under the name Warner Bros. Television; formerly known as Warner Bros. Television Division) is an American television production and distribution studio of the Warner Bros. Television Group division of ...
.
Bugs Bunny
Bugs Bunny is an animated cartoon character created in the late 1930s by Warner Bros. Cartoons, Leon Schlesinger Productions (later Warner Bros. Cartoons) and Voice acting, voiced originally by Mel Blanc. Bugs is best known for his starring role ...
, a
cartoon character
In fiction, a character (or speaker, in poetry) is a person or other being in a narrative (such as a novel, play, radio or television series, music, film, or video game). The character may be entirely fictional or based on a real-life person, i ...
created by
Tex Avery
Frederick Bean "Tex" Avery (February 26, 1908 – August 26, 1980) was an American animator, cartoonist, director, and voice actor. He was known for directing and producing animated cartoons during the golden age of American animation. His mo ...
,
Ben Hardaway
Joseph Benson Hardaway (May 21, 1895 – February 5, 1957) was an American storyboard artist, animator, voice actor, gagman, writer and director for several American animation studios during The Golden Age of Hollywood animation. He was someti ...
Bob Givens
Robert Herman Givens (March 2, 1918 – December 14, 2017) was an American animator and character designer, responsible for the creation of Bugs Bunny. He was the leading character designer for Leon Schlesinger, creating over 25 successful c ...
The company's name originated from the founding Warner brothers (born Wonsal, Woron and Wonskolaser before Anglicization):
Harry
Harry may refer to:
TV shows
* ''Harry'' (American TV series), a 1987 American comedy series starring Alan Arkin
* ''Harry'' (British TV series), a 1993 BBC drama that ran for two seasons
* ''Harry'' (talk show), a 2016 American daytime talk show ...
,
Albert
Albert may refer to:
Companies
* Albert (supermarket), a supermarket chain in the Czech Republic
* Albert Heijn, a supermarket chain in the Netherlands
* Albert Market, a street market in The Gambia
* Albert Productions, a record label
* Alber ...
Jack
Jack may refer to:
Places
* Jack, Alabama, US, an unincorporated community
* Jack, Missouri, US, an unincorporated community
* Jack County, Texas, a county in Texas, USA
People and fictional characters
* Jack (given name), a male given name, ...
Warner. Harry, Albert and Sam emigrated as young children with their Polish-Jewish mother to the United States from
Krasnosielc
Krasnosielc is a village in Maków County (Masovian Voivodeship), on the river Orzyc, in east-central Poland. It is the seat of the administrative district ('' gmina'') called Gmina Krasnosielc. It lies approximately north of Maków Mazowiecki ...
Russian Empire
The Russian Empire was an empire and the final period of the Russian monarchy from 1721 to 1917, ruling across large parts of Eurasia. It succeeded the Tsardom of Russia following the Treaty of Nystad, which ended the Great Northern War. ...
), in October 1889, a year after their father emigrated to the U.S. and settled in
Baltimore
Baltimore ( , locally: or ) is the List of municipalities in Maryland, most populous city in the U.S. state of Maryland, fourth most populous city in the Mid-Atlantic (United States), Mid-Atlantic, and List of United States cities by popula ...
,
Maryland
Maryland ( ) is a state in the Mid-Atlantic region of the United States. It shares borders with Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware and the Atlantic Ocean to ...
. As in many other immigrant families, the elder Wonsal children gradually acquired anglicized versions of their
Yiddish
Yiddish (, or , ''yidish'' or ''idish'', , ; , ''Yidish-Taytsh'', ) is a West Germanic language historically spoken by Ashkenazi Jews. It originated during the 9th century in Central Europe, providing the nascent Ashkenazi community with a ve ...
-sounding names: Szmuel Wonsal became Samuel Warner (nicknamed "Sam"), Hirsz Wonsal became Harry Warner, and Aaron Wonsal (although born with a given name common in the Americas) became Albert Warner. Jack, the youngest brother, was born in
London, Ontario
London (pronounced ) is a city in southwestern Ontario, Canada, along the Quebec City–Windsor Corridor. The city had a population of 422,324 according to the 2021 Canadian census. London is at the confluence of the Thames River, approximate ...
, during the family's two-year residency in Canada.
The three elder brothers began in the movie theater business, having acquired a
movie projector
A movie projector is an opto-mechanical device for displaying motion picture film by projecting it onto a screen. Most of the optical and mechanical elements, except for the illumination and sound devices, are present in movie cameras. Mod ...
with which they showed films in the mining towns of
Pennsylvania
Pennsylvania (; ( Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, ...
and
Ohio
Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and with a population of nearly 11.8 million, is the seventh-most populous and tenth-most densely populated. The sta ...
. In the beginning, Sam and Albert Warner invested $150 to present ''
Life of an American Fireman
''Life of an American Fireman'' is a short, silent film Edwin S. Porter made for the Edison Manufacturing Company. It was shot late in 1902 and distributed early in 1903. One of the earliest American narrative films, it depicts the rescue of a wom ...
New Castle, Pennsylvania
New Castle is a city in Lawrence County, Pennsylvania, United States, and the county seat of Lawrence County. It is northwest of Pittsburgh, and near the Pennsylvania–Ohio border, just southeast of Youngstown, Ohio. As of the 2020 U.S. Census, ...
, in 1903. When the original building was in danger of being demolished, the modern Warner Bros. called the current building owners and arranged to save it. The owners noted people across the country had asked them to protect it for its historical significance.
In 1904, the Warners founded the
Pittsburgh
Pittsburgh ( ) is a city in the Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County. It is the most populous city in both Allegheny County and Western Pennsylvania, the second-most populous city in Pennsylva ...
-based Duquesne Amusement & Supply Company, to distribute films. In 1912, Harry Warner hired an auditor named Paul Ashley Chase. By the time of
World War I
World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
Sunset Boulevard
Sunset Boulevard is a boulevard in the central and western part of Los Angeles, California, that stretches from the Pacific Coast Highway in Pacific Palisades east to Figueroa Street in Downtown Los Angeles. It is a major thoroughfare in ...
in Hollywood. Sam and Jack produced the pictures, while Harry and Albert, along with their auditor and now controller Chase, handled finance and distribution in New York City. During World War I their first nationally syndicated film, ''My Four Years in Germany,'' based on a popular book by former ambassador James W. Gerard, was released. On April 4, 1923, with help from money loaned to Harry by his banker Motley Flint, they formally incorporated as Warner Bros. Pictures, Incorporated. (As late as the 1960s, Warner Bros. claimed 1905 as its founding date.)
The first important deal was the acquisition of the rights to Avery Hopwood's 1919 Broadway play, '' The Gold Diggers'', from theatrical impresario
David Belasco
David Belasco (July 25, 1853 – May 14, 1931) was an American theatrical producer, impresario, director, and playwright. He was the first writer to adapt the short story ''Madame Butterfly'' for the stage. He launched the theatrical career of ...
. However,
Rin Tin Tin
Rin Tin Tin or Rin-Tin-Tin (September 1918 – August 10, 1932) was a male German Shepherd born in Flirey, France, who became an international star in motion pictures. He was rescued from a World War I battlefield by an American soldier, L ...
, a dog brought from France after World War I by an American soldier, established their reputation. Rin Tin Tin's third film was the feature ''
Where the North Begins
''Where the North Begins'' is a 1923 American silent drama film produced and distributed by Warner Bros. This was the third film for up-and-coming canine actor Rin Tin Tin. The film survives today and lapsed into the public domain on January ...
'', which was so successful that Jack signed the dog to star in more films for $1,000 per week. Rin Tin Tin became the studio's top star. Jack nicknamed him "The Mortgage Lifter" and the success boosted
Darryl F. Zanuck
Darryl Francis Zanuck (September 5, 1902December 22, 1979) was an American film producer and studio executive; he earlier contributed stories for films starting in the silent era. He played a major part in the Hollywood studio system as one of ...
's career. Zanuck eventually became a top producer and between 1928 and 1933 served as Jack's right-hand man and executive producer, with responsibilities including day-to-day film production.Behlmer (1985), p. xii More success came after
Ernst Lubitsch
Ernst Lubitsch (; January 29, 1892November 30, 1947) was a German-born American film director, producer, writer, and actor. His urbane comedies of manners gave him the reputation of being Hollywood's most elegant and sophisticated director; as ...
was hired as head director;
Harry Rapf
Harry Rapf (16 October 1880, in New York City – 6 February 1949, in Los Angeles), was an American film producer.
Biography
Born to a Jewish family, Rapf began his career in 1917, and during a 20-year career became a well-known producer of ...
left the studio to join
Metro-Goldwyn-Mayer
Metro-Goldwyn-Mayer Studios Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by Amazon through MGM Holdings, founded on April 17, 1924 ...
.Thomas46, 47 Lubitsch's film '' The Marriage Circle'' was the studio's most successful film of 1924, and was on ''
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'' best list for that year.
Despite the success of Rin Tin Tin and Lubitsch, Warner's remained a lesser studio. Sam and Jack decided to offer Broadway actor
John Barrymore
John Barrymore (born John Sidney Blyth; February 14 or 15, 1882 – May 29, 1942) was an American actor on stage, screen and radio. A member of the Drew and Barrymore theatrical families, he initially tried to avoid the stage, and briefly att ...
the lead role in '' Beau Brummel''. The film was so successful that Harry signed Barrymore to a long-term contract; like '' The Marriage Circle'', ''Beau Brummel'' was named one of the ten best films of the year by the ''Times''. By the end of 1924, Warner Bros. was arguably Hollywood's most successful independent studio, where it competed with "The Big Three" Studios ( First National, Paramount Pictures, and
Metro-Goldwyn-Mayer
Metro-Goldwyn-Mayer Studios Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by Amazon through MGM Holdings, founded on April 17, 1924 ...
). As a result, Harry Warner—while speaking at a convention of 1,500 independent exhibitors in Milwaukee, Wisconsin—was able to convince the filmmakers to spend $500,000 in newspaper advertising, and Harry saw this as an opportunity to establish theaters in places such as New York City and Los Angeles.
As the studio prospered, it gained backing from Wall Street, and in 1924 Goldman Sachs arranged a major loan. With this new money, the Warners bought the pioneer
Vitagraph Company
Vitagraph Studios, also known as the Vitagraph Company of America, was a United States motion picture studio. It was founded by J. Stuart Blackton and Albert E. Smith in 1897 in Brooklyn, New York, as the American Vitagraph Company. By 1907, ...
which had a nationwide distribution system. In 1925, Warners' also experimented in radio, establishing a successful radio station,
KFWB
KFWB (980 AM) is a commercial radio station in Los Angeles, California. It airs a classic Regional Mexican music format. KFWB is owned by Lotus Communications. The station has a colorful history, being the radio voice of Warner Bros. Studios i ...
, in Los Angeles.
1925–1935: Sound, color, style
Warner Bros. was a pioneer of films with
synchronized sound
Synchronized may refer to:
*Synchronization (US) or ''synchronisation'' (UK), the coordination of events to operate a system in unison
* ''Synchronized'' (album), a 2002 album by Sheavy
*Synchronised (horse) (2003–2012), a racehorse
*, a programm ...
(then known as "talking pictures" or "talkies"). In 1925, at Sam's urging, Warner's agreed to add this feature to their productions. By February 1926, the studio reported a net loss of $333,413.
After a long period denying Sam's request for sound, Harry agreed to change, as long as the studio's use of synchronized sound was for background music purposes only. The Warners signed a contract with the sound engineer company Western Electric and established
Vitaphone
Vitaphone was a sound film system used for feature films and nearly 1,000 short subjects made by Warner Bros. and its sister studio First National from 1926 to 1931. Vitaphone was the last major analog sound-on-disc system and the only one ...
. In 1926, Vitaphone began making films with music and effects tracks, most notably, in the feature ''
Don Juan
Don Juan (), also known as Don Giovanni ( Italian), is a legendary, fictional Spanish libertine who devotes his life to seducing women. Famous versions of the story include a 17th-century play, ''El burlador de Sevilla y convidado de piedra'' ...
'' starring
John Barrymore
John Barrymore (born John Sidney Blyth; February 14 or 15, 1882 – May 29, 1942) was an American actor on stage, screen and radio. A member of the Drew and Barrymore theatrical families, he initially tried to avoid the stage, and briefly att ...
. The film was silent, but it featured a large number of Vitaphone shorts at the beginning. To hype ''Don Juan''s release, Harry acquired the large Piccadilly Theater in
Manhattan
Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
,
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
, and renamed it Warners' Theatre.
''Don Juan'' premiered at the Warners' Theatre in New York on August 6, 1926. Throughout the early history of film distribution, theater owners hired orchestras to attend film showings, where they provided
soundtrack
A soundtrack is recorded music accompanying and synchronised to the images of a motion picture, drama, book, television program, radio program, or video game; a commercially released soundtrack album of music as featured in the soundtrack ...
s. Through Vitaphone, Warner Bros. produced eight shorts (which were played at the beginning of every showing of ''Don Juan'' across the country) in 1926. Many film production companies questioned the necessity. ''Don Juan'' did not recoup its production cost and Lubitsch left for MGM. By April 1927, the Big Five studios (First National, Paramount, MGM,
Universal
Universal is the adjective for universe.
Universal may also refer to:
Companies
* NBCUniversal, a media and entertainment company
** Universal Animation Studios, an American Animation studio, and a subsidiary of NBCUniversal
** Universal TV, a ...
, and Producers Distributing) had ruined Warner's, and Western Electric renewed Warner's Vitaphone contract with terms that allowed other film companies to test sound.
As a result of their financial problems, Warner Bros. took the next step and released ''
The Jazz Singer
''The Jazz Singer'' is a 1927 American musical drama film directed by Alan Crosland. It is the first feature-length motion picture with both synchronized recorded music score as well as lip-synchronous singing and speech (in several isolate ...
'' starring
Al Jolson
Al Jolson (born Eizer Yoelson; June 9, 1886 – October 23, 1950) was a Lithuanian-American Jewish singer, comedian, actor, and vaudevillian. He was one of the United States' most famous and highest-paid stars of the 1920s, and was self-billed ...
. This movie, which includes little sound dialogue, but did feature sound segments of Jolson singing, was a sensation. It signaled the beginning of the era of "talking pictures" and the twilight of the silent era. However, Sam died the night before the opening, preventing the brothers from attending the premiere. Jack became sole head of production.Warner and Jennings (1964), pp.180–181 Sam's death also had a great effect on Jack's emotional state, as Sam was arguably Jack's inspiration and favorite brother. In the years to come, Jack kept the studio under tight control. Firing employees was common. Among those whom Jack fired were Rin Tin Tin (in 1929) and Douglas Fairbanks Jr. (in 1933), the latter having served as First National's top star since the brothers acquired the studio in 1928.
Thanks to the success of ''The Jazz Singer'', the studio was cash-rich. Jolson's next film for the company, ''
The Singing Fool
''The Singing Fool'' is a 1928 American musical drama part-talkie motion picture directed by Lloyd Bacon which was released by Warner Bros. The film stars Al Jolson and is a follow-up to his previous film, '' The Jazz Singer''. It is credited w ...
The Singing Fool
''The Singing Fool'' is a 1928 American musical drama part-talkie motion picture directed by Lloyd Bacon which was released by Warner Bros. The film stars Al Jolson and is a follow-up to his previous film, '' The Jazz Singer''. It is credited w ...
'' and ''
The Terror
The Reign of Terror (french: link=no, la Terreur) was a period of the French Revolution when, following the creation of the First Republic, a series of massacres and numerous public executions took place in response to revolutionary fervour, ...
''), Warner Bros. became a top studio and the brothers were now able to move out from the
Poverty Row
Poverty Row is a slang term used to refer to Hollywood films produced from the 1920s to the 1950s by small (and mostly short-lived) B movie studios. Although many of them were based on (or near) today's Gower Street in Hollywood, the term did ...
section of Hollywood, and acquire a much larger studio lot in Burbank. They expanded by acquiring the Stanley Corporation, a major theater chain. This gave them a share in rival First National Pictures, of which Stanley owned one-third. In a bidding war with William Fox, Warner Bros. bought more First National shares on September 13, 1928; Jack also appointed Zanuck as the manager of First National Pictures.
In 1928, Warner Bros. released '' Lights of New York'', the first all-talking feature. Due to its success, the movie industry converted entirely to sound almost overnight. By the end of 1929, all the major studios were exclusively making sound films. In 1929, First National Pictures released their first film with Warner Bros., ''
Noah's Ark
Noah's Ark ( he, תיבת נח; Biblical Hebrew: ''Tevat Noaḥ'')The word "ark" in modern English comes from Old English ''aerca'', meaning a chest or box. (See Cresswell 2010, p.22) The Hebrew word for the vessel, ''teva'', occurs twice in ...
''. Despite its expensive budget, ''Noah's Ark'' was profitable. In 1929, Warner Bros. released ''
On with the Show!
''On with the Show!'' is a 1929 American pre-Code musical film produced by Warner Bros. Filmed in two-color Technicolor, the film is noted as the first all-talking, all-color feature length film, and the second color film released by Warner B ...
'', the first all-color all-talking feature. This was followed by ''
Gold Diggers of Broadway
''Gold Diggers of Broadway'' is a 1929 American pre-Code musical comedy film directed by Roy Del Ruth and starring Winnie Lightner and Nick Lucas. Distributed by Warner Bros., the film is the second all-talking, all-Technicolor feature-length ...
'' which would play in theaters until 1939. The success of these pictures caused a color revolution. Warner Bros. color films from 1929 to 1931 included ''
The Show of Shows
''The Show of Shows'' is a 1929 American pre-Code musical revue film directed by John G. Adolfi and distributed by Warner Bros. The all-talking Vitaphone production cost $850,000 and was shot almost entirely in Technicolor.
''The Show o ...
'' (1929), ''
Sally
Sally may refer to:
People
*Sally (name), a list of notable people with the name
Military
* Sally (military), an attack by the defenders of a town or fortress under siege against a besieging force; see sally port
*Sally, the Allied reporting na ...
Song of the Flame
''Song of the Flame'' is a 1930 American pre-Code musical film photographed entirely in Technicolor. It was produced and distributed by First National Pictures. It was the first color film to feature a widescreen sequence, using a process called ...
'' (1930), ''
Song of the West
''Song of the West'' is a 1930 American Pre-Code musical western film produced by Warner Bros., and photographed entirely in Technicolor. It was based on the 1928 Broadway musical ''Rainbow'' by Vincent Youmans (music), Oscar Hammerstein II (l ...
Viennese Nights
''Viennese Nights'' is a 1930 American all-talking pre-Code musical operetta film directed by Alan Crosland and starring Alexander Gray, Vivienne Segal, Walter Pidgeon, Jean Hersholt, Bela Lugosi and Louise Fazenda. It was photographed ...
'' (1931), ''
Woman Hungry
''Woman Hungry'' is a 1931 American pre-Code Western film with music photographed entirely in Technicolor. The film was based on the play '' The Great Divide'' (from 1906) which was written by William Vaughn Moody. The story was filmed as a sil ...
Manhattan Parade
''Manhattan Parade '' is a 1931 American pre-Code musical comedy film photographed entirely in Technicolor. It was originally intended to be released, in the United States, early in 1931, but was shelved due to public apathy towards musicals. De ...
'' (1932). In addition to these, scores of features were released with
Technicolor
Technicolor is a series of Color motion picture film, color motion picture processes, the first version dating back to 1916, and followed by improved versions over several decades.
Definitive Technicolor movies using three black and white films ...
Spyros Skouras
Spyros Panagiotis Skouras (; gr, Σπύρος Σκούρας; March 28, 1893 – August 16, 1971) was a Greek-American motion picture pioneer and film executive who was the president of 20th Century-Fox from 1942 to 1962. He resigned June 27, 19 ...
, the driving force of the chain, became general manager of the Warner Brothers Theater Circuit in America. He worked successfully in that post for two years and turned its losses into profits. Harry produced an adaptation of a Cole Porter musical titled ''Fifty Million Frenchmen''. Through First National, the studio's profit increased substantially. After the success of the studio's 1929 First National film ''
Noah's Ark
Noah's Ark ( he, תיבת נח; Biblical Hebrew: ''Tevat Noaḥ'')The word "ark" in modern English comes from Old English ''aerca'', meaning a chest or box. (See Cresswell 2010, p.22) The Hebrew word for the vessel, ''teva'', occurs twice in ...
'', Harry agreed to make
Michael Curtiz
Michael Curtiz ( ; born Manó Kaminer; since 1905 Mihály Kertész; hu, Kertész Mihály; December 24, 1886 April 10, 1962) was a Hungarian-American film director, recognized as one of the most prolific directors in history. He directed cla ...
a major director at the Burbank studio. Mort Blumenstock, a First National screenwriter, became a top writer at the brothers' New York headquarters. In the third quarter, Warner Bros. gained complete control of First National, when Harry purchased the company's remaining one-third share from Fox. The Justice Department agreed to allow the purchase if First National was maintained as a separate company. When the Great Depression hit, Warner asked for and got permission to merge the two studios. Soon afterward Warner Bros. moved to the First National lot in Burbank. Though the companies merged, the Justice Department required Warner to release a few films each year under the First National name until 1938. For thirty years, certain Warner productions were identified (mainly for tax purposes) as 'A Warner Bros.–First National Picture.'
In the latter part of 1929, Jack Warner hired
George Arliss
George Arliss (born Augustus George Andrews; 10 April 1868 – 5 February 1946) was an English actor, author, playwright, and filmmaker who found success in the United States. He was the first British actor to win an Academy Award – which he ...
to star in ''
Disraeli
Benjamin Disraeli, 1st Earl of Beaconsfield, (21 December 1804 – 19 April 1881) was a British statesman and Conservative Party (UK), Conservative politician who twice served as Prime Minister of the United Kingdom. He played a centr ...
'', which was a success. Arliss won an Academy Award for Best Actor and went on to star in nine more movies for the studio. In 1930, Harry acquired more theaters in Atlantic City, despite the beginning of the Great Depression. In July 1930, the studio's banker, Motley Flint, was murdered by a disgruntled investor in another company.
Harry acquired a string of music publishers (including M. Witmark & Sons, Remick Music Corp., and T.B. Harms, Inc.) to form Warner Bros. Music. In April 1930, Warner Bros. acquired
Brunswick Records
Brunswick Records is an American record label founded in 1916.
History
From 1916
Records under the Brunswick label were first produced by the Brunswick-Balke-Collender Company, a company based in Dubuque, Iowa which had been manufacturing prod ...
. Harry obtained radio companies, foreign sound patents and a lithograph company. After establishing Warner Bros. Music, Harry appointed his son, Lewis, to manage the company.
By 1931, the studio began to feel the effects of the Great Depression, reportedly losing $8 million, and an additional $14 million the following year. In 1931, Warner Bros. Music head Lewis Warner died from an infected
wisdom tooth
A third molar, commonly called wisdom tooth, is one of the three molars per quadrant of the human dentition. It is the most posterior of the three. The age at which wisdom teeth come through ( erupt) is variable, but this generally occurs betw ...
. Around that time, Zanuck hired screenwriter
Wilson Mizner
Wilson Mizner (May 19, 1876 – April 3, 1933) was an American playwright, raconteur, and entrepreneur. His best-known plays are ''The Deep Purple'', produced in 1910, and ''The Greyhound'', produced in 1912. He was manager and co-owner of The ...
, who had little respect for authority and found it difficult to work with Jack, but became an asset. As time passed, Warner became more tolerant of Mizner and helped invest in Mizner's
Brown Derby
Brown Derby was a chain of restaurants in Los Angeles, California. The first and best known was shaped like a derby hat, an iconic image that became synonymous with the Golden Age of Hollywood. It was opened by Wilson Mizner in 1926. The chain ...
restaurant. Mizner died of a heart attack on April 3, 1933.
By 1932, musicals were declining in popularity, and the studio was forced to cut musical numbers from many productions and advertise them as straight comedies. The public had begun to associate musicals with color, and thus studios began to abandon its use. Warner Bros. had a contract with Technicolor to produce two more pictures in that process. As a result, the first horror films in color were produced and released by the studio: '' Doctor X'' (1932) and ''
Mystery of the Wax Museum
''Mystery of the Wax Museum'' is a 1933 American pre-Code mystery- horror film directed by Michael Curtiz and starring Lionel Atwill, Fay Wray, Glenda Farrell, and Frank McHugh. It was produced and released by Warner Bros. and filmed in two-col ...
'' (1933). In the latter part of 1931, Harry Warner rented the
Teddington Studios
Teddington Studios was a large British television studio in Teddington, London Borough of Richmond upon Thames, providing studio facilities for programmes airing on the BBC, ITV, Channel 4, Channel 5, Sky1 and others. The complex also prov ...
in London, England. The studio focused on making "
quota quickies
Quota may refer to:
Economics
* Import quota, a trade restriction on the quantity of goods imported into a country
* Market Sharing Quota, an economic system used in Canadian agriculture
* Milk quota, a quota on milk production in Europe
* Indi ...
" for the domestic British market and
Irving Asher
Irving Asher (September 1903 – March 1985) was an American film producer. Born in San Francisco in September 1903, he began his film production career in Hollywood in 1919. After joining the staff of Warner Brothers he was sent over to England a ...
was appointed as the studio's head producer. In 1934, Harry officially purchased the Teddington Studios.
In February 1933, Warner Bros. produced '' 42nd Street'', a very successful musical under the direction of Lloyd Bacon. Warner assigned Bacon to "more expensive productions including ''
Footlight Parade
''Footlight Parade'' is a 1933 American pre-Code musical film starring James Cagney, Joan Blondell, Ruby Keeler and Dick Powell and featuring Frank McHugh, Guy Kibbee, Hugh Herbert and Ruth Donnelly. The film was written by Manuel Seff and Ja ...
,'' ''
Wonder Bar
''Wonder Bar'' is a 1934 American pre-Code film adaptation of a Broadway musical of the same name directed by Lloyd Bacon with musical numbers created by Busby Berkeley.
It stars Al Jolson, Kay Francis, Dolores del Río, Ricardo Cortez, Dick ...
,'' ''
Broadway Gondolier
''Broadway Gondolier '' ( 1935) is a musical film directed by Lloyd Bacon. The film was released by Warner Bros., and featured Dick Powell, Joan Blondell and Adolphe Menjou.
Plot
Richard "Dick" Purcell ( Dick Powell), a taxi driver, aspires to ...
''" (which he also starred in), and ''Gold Diggers'' that saved the company from bankruptcy. In the wake of ''42nd Street'''s success, the studio produced profitable musicals. These starred
Ruby Keeler
Ethel Ruby Keeler (August 25, 1909 – February 28, 1993) was an American actress, dancer, and singer who was paired on-screen with Dick Powell in a string of successful early musicals at Warner Bros., particularly '' 42nd Street'' (1933). From ...
Busby Berkeley
Busby Berkeley (born Berkeley William Enos; November 29, 1895 – March 14, 1976) was an American film director and musical choreographer. Berkeley devised elaborate musical production numbers that often involved complex geometric patterns. Berke ...
. In 1935, the revival was affected by Berkeley's arrest for killing three people while driving drunk. By the end of the year, people again tired of Warner Bros. musicals, and the studio — after the huge profits made by 1935 film '' Captain Blood'' — shifted its focus to
Errol Flynn
Errol Leslie Thomson Flynn (20 June 1909 – 14 October 1959) was an Australian-American actor who achieved worldwide fame during the Golden Age of Hollywood. He was known for his romantic swashbuckler roles, frequent partnerships with Olivia ...
swashbucklers
A swashbuckler is a genre of European adventure literature that focuses on a heroic protagonist stock character who is skilled in swordsmanship, acrobatics, guile and possesses chivalrous ideals. A "swashbuckler" protagonist is heroic, daring, ...
.
1930–1935: Pre-code realistic period
With the collapse of the market for musicals, Warner Bros., under Zanuck, turned to more socially realistic storylines. Because of its many films about gangsters, Warner Bros. soon became known as a "gangster studio". The studio's first gangster film, '' Little Caesar'', was a great box office success and Edward G. Robinson starred in many of the subsequent Warner gangster films. The studio's next effort, ''
The Public Enemy
''The Public Enemy'' (''Enemies of the Public'' in the UK) is a 1931 American all-talking pre-Code gangster film produced and distributed by Warner Bros. The film was directed by William A. Wellman and stars James Cagney, Jean Harlow, Edwar ...
'', made James Cagney arguably the studio's new top star, and Warner Bros. made more gangster films.
Another gangster film the studio produced was the critically acclaimed ''
I Am a Fugitive from a Chain Gang
''I Am a Fugitive from a Chain Gang'' is a 1932 American pre-Code crime-drama film directed by Mervyn LeRoy and starring Paul Muni as a wrongfully convicted man on a chain gang who escapes to Chicago. It was released on November 10, 1932. The f ...
'', based on a true story and starring Paul Muni, joining Cagney and Robinson as one of the studio's top gangster stars after appearing in the successful film, which convinced audiences to question the American legal system. By January 1933, the film's protagonist Robert Elliot Burns—still imprisoned in New Jersey—and other chain gang prisoners nationwide appealed and were released. In January 1933, Georgia chain gang warden J. Harold Hardy—who was also made into a character in the film—sued the studio for displaying "vicious, untrue and false attacks" against him in the film. After appearing in the Warner's film '' The Man Who Played God'',
Bette Davis
Ruth Elizabeth "Bette" Davis (; April 5, 1908 – October 6, 1989) was an American actress with a career spanning more than 50 years and 100 acting credits. She was noted for playing unsympathetic, sardonic characters, and was famous for her pe ...
became a top star.
In 1933, relief for the studio came after
Franklin D. Roosevelt
Franklin Delano Roosevelt (; ; January 30, 1882April 12, 1945), often referred to by his initials FDR, was an American politician and attorney who served as the 32nd president of the United States from 1933 until his death in 1945. As the ...
became president and began the New Deal. This economic rebound allowed Warner Bros. to again become profitable. The same year, Zanuck quit. Harry Warner's relationship with Zanuck had become strained after Harry strongly opposed allowing Zanuck's film ''
Baby Face Babyface or Baby Face can refer to:
Nicknames
* Lester Joseph Gillis a.k.a. Baby Face Nelson, an infamous 1930s bank robber
* Roosevelt "Baby Face" Willette (1933–1971), an American hard bop and soul-jazz musician
* "Baby Face", Jimmy McLarnin ...
'' to step outside
Hays Code
The Motion Picture Production Code was a set of industry guidelines for the self-censorship of content that was applied to most motion pictures released by major studios in the United States from 1934 to 1968. It is also popularly known as the ...
boundaries. The studio reduced his salary as a result of losses from the Great Depression, and Harry refused to restore it as the company recovered. ZanuckBehlmer (1985), p.12 established his own company. Harry thereafter raised salaries for studio employees.
In 1933, Warner was able to link up with newspaper tycoon
William Randolph Hearst
William Randolph Hearst Sr. (; April 29, 1863 – August 14, 1951) was an American businessman, newspaper publisher, and politician known for developing the nation's largest newspaper chain and media company, Hearst Communications. His flamboya ...
's Cosmopolitan Films. Hearst had previously worked with MGM, but ended the association after a dispute with head producer
Irving Thalberg
Irving Grant Thalberg (May 30, 1899 – September 14, 1936) was an American film producer during the early years of motion pictures. He was called "The Boy Wonder" for his youth and ability to select scripts, choose actors, gather productio ...
over the treatment of Hearst's longstanding mistress, actress
Marion Davies
Marion Davies (born Marion Cecilia Douras; January 3, 1897 – September 22, 1961) was an American actress, producer, screenwriter, and philanthropist. Educated in a religious convent, Davies fled the school to pursue a career as a chorus girl ...
, who was struggling for box office success. Through his partnership with Hearst, Warner signed Davies to a studio contract. Hearst's company and Davies' films, however, did not increase the studio's profits.
In 1934, the studio lost over $2.5 million, of which $500,000 was the result of a 1934 fire at the Burbank studio, destroying 20 years' worth of early Vitagraph, Warner Bros. and First National films. The following year, Hearst's film adaption of
William Shakespeare
William Shakespeare ( 26 April 1564 – 23 April 1616) was an English playwright, poet and actor. He is widely regarded as the greatest writer in the English language and the world's pre-eminent dramatist. He is often called England's nation ...
's '' A Midsummer Night's Dream'' (1935) failed at the box office and the studio's net loss increased. During this time, Harry and six other movie studio figures were indicted for conspiracy to violate the
Sherman Antitrust Act
The Sherman Antitrust Act of 1890 (, ) is a United States antitrust law which prescribes the rule of free competition among those engaged in commerce. It was passed by Congress and is named for Senator John Sherman, its principal author.
...
, through an attempt to gain a monopoly over St Louis movie theaters. In 1935, Harry was put on trial; after a mistrial, Harry sold the company's movie theaters and the case was never reopened. 1935 also saw the studio make a net profit of $674,158.00.
By 1936, contracts of musical and silent stars were not renewed, instead being replaced by tough-talking, working-class types who better fit these pictures. As a result,
Dorothy Mackaill
Dorothy Mackaill (March 4, 1903 – August 12, 1990) was a British-American actress, most active during the silent-film era and into the pre-Code era of the early 1930s.
Early life
Born in Sculcoates, Kingston upon Hull in 1903 (although she ...
Bebe Daniels
Phyllis Virginia "Bebe" Daniels (January 14, 1901 – March 16, 1971) was an American actress, singer, dancer, writer, and producer.
She began her career in Hollywood during the silent film era as a child actress, became a star in musicals such ...
Winnie Lightner
Winnie Lightner (born Winifred Josephine Reeves; September 17, 1899 – March 5, 1971) was an American stage and motion picture actress.
Perhaps best known as the man-hungry Mabel in ''Gold Diggers of Broadway'' (1929), Lightner was often typ ...
Jack Mulhall
John Joseph Francis Mulhall (October 7, 1887 – June 1, 1979) was an American film actor beginning in the silent film era who successfully transitioned to sound films, appearing in over 430 films in a career spanning 50 years.
Early years
Mu ...
that had characterized the urban, modern, and sophisticated attitude of the 1920s gave way to James Cagney,
Joan Blondell
Joan Blondell (born Rose Joan Bluestein; August 30, 1906 – December 25, 1979) was an American actress who performed in film and television for 50 years.
Blondell began her career in vaudeville. After winning a beauty pageant, she embarked on ...
Warren William
Warren William (born Warren William Krech; December 2, 1894 – September 24, 1948) was a Broadway and Hollywood actor, immensely popular during the early 1930s; he was later nicknamed the "King of Pre-Code". He was the first actor to play Pe ...
and Barbara Stanwyck, who would be more acceptable to the common man. The studio was one of the most prolific producers of
Pre-Code
Pre-Code Hollywood was the brief era in the American film industry between the widespread adoption of sound in film in 1929LaSalle (2002), p. 1. and the enforcement of the Motion Picture Production Code censorship guidelines, popularly known ...
pictures and had a lot of trouble with the censors once they started clamping down on what they considered indecency (around 1934). As a result, Warner Bros. turned to historical pictures from around 1935 to avoid confrontations with the Breen office. In 1936, following the success of ''
The Petrified Forest
''The Petrified Forest'' is a 1936 American film directed by Archie Mayo and based on Robert E. Sherwood's 1935 Broadway drama of the same name. The motion picture stars Leslie Howard, Bette Davis and Humphrey Bogart. The screenplay was written ...
'', Jack signed Humphrey Bogart to a studio contract. Warner, however, did not think Bogart was star material, and cast Bogart in infrequent roles as a villain opposite either James Cagney or Edward Robinson over the next five years.
After
Hal B. Wallis
Harold Brent Wallis (born Aaron Blum Wolowicz; October 19, 1898 – October 5, 1986) was an American film producer. He is best known for producing '' Casablanca'' (1942), '' The Adventures of Robin Hood'' (1938), and ''True Grit'' (1969), along ...
succeeded Zanuck in 1933, and the Hays Code began to be enforced in 1935, the studio was forced to abandon this realistic approach in order to produce more moralistic, idealized pictures. The studio's historical dramas, melodramas (or "women's pictures"), swashbucklers, and adaptations of best-sellers, with stars like
Bette Davis
Ruth Elizabeth "Bette" Davis (; April 5, 1908 – October 6, 1989) was an American actress with a career spanning more than 50 years and 100 acting credits. She was noted for playing unsympathetic, sardonic characters, and was famous for her pe ...
,
Olivia de Havilland
Dame Olivia Mary de Havilland (; July 1, 1916July 26, 2020) was a British-American actress. The major works of her cinematic career spanned from 1935 to 1988. She appeared in 49 feature films and was one of the leading actresses of her time. ...
Errol Flynn
Errol Leslie Thomson Flynn (20 June 1909 – 14 October 1959) was an Australian-American actor who achieved worldwide fame during the Golden Age of Hollywood. He was known for his romantic swashbuckler roles, frequent partnerships with Olivia ...
, avoided the censors. In 1936, Bette Davis, by now arguably the studio's top star, was unhappy with her roles. She traveled to England and tried to break her contract. Davis lost the lawsuit and returned to America. Although many of the studio's employees had problems with Jack Warner, they considered Albert and Harry fair.
Code era
In the 1930s many actors and actresses who had characterized the realistic pre-Code era, but who were not suited to the new trend into moral and idealized pictures, disappeared. Warner Bros. remained a top studio in Hollywood, but this changed after 1935 as other studios, notably MGM, quickly overshadowed the prestige and glamor that previously characterized Warner Bros. However, in the late 1930s, Bette Davis became the studio's top draw and was even dubbed as "The Fifth Warner Brother."
In 1935, Cagney sued Jack Warner for breach of contract. Cagney claimed Warner had forced him to star in more films than his contract required. Cagney eventually dropped his lawsuit after a cash settlement. Nevertheless, Cagney left the studio to establish an independent film company with his brother Bill. The Cagneys released their films though Grand National Films, however they were not able to get good financing and ran out of money after their third film. Cagney then agreed to return to Warner Bros., after Jack agreed to a contract guaranteeing Cagney would be treated to his own terms. After the success of ''
Yankee Doodle Dandy
''Yankee Doodle Dandy'' is a 1942 American biographical musical film about George M. Cohan, known as "The Man Who Owned Broadway". It stars James Cagney, Joan Leslie, Walter Huston, and Richard Whorf, and features Irene Manning, George To ...
'' at the box office, Cagney again questioned if the studio would meet his salary demand and again quit to form his own film production and distribution company with Bill.
Another employee with whom Warner had troubles was studio producer
Bryan Foy
Bryan Foy (December 8, 1896 – April 20, 1977) was an American film producer and director. He produced more than 200 films between 1924 and 1963. He also directed 41 films between 1923 and 1934. He headed the B picture unit at Warner Bro ...
. In 1936, Wallis hired Foy as a producer for the studio's low budget
B movies
A B movie or B film is a low-budget commercial motion picture. In its original usage, during the Golden Age of Hollywood, the term more precisely identified films intended for distribution as the less-publicized bottom half of a double feature ...
leading to his nickname "the keeper of the B's". Foy was able to garnish arguably more profits than any other B-film producer at the time. During Foy's time at the studio, however, Warner fired him seven different times.
During 1936, ''
The Story of Louis Pasteur
''The Story of Louis Pasteur'' is a 1936 American black-and-white biographical film from Warner Bros., produced by Henry Blanke, directed by William Dieterle, that stars Josephine Hutchinson, Anita Louise and Donald Woods, and Paul Muni as t ...
'' proved a box office success and star Paul Muni won the Oscar for Best Actor in March 1937. The studio's 1937 film ''
The Life of Emile Zola
''The Life of Emile Zola'' is a 1937 American biographical film about the 19th-century French author Émile Zola starring Paul Muni and directed by William Dieterle. It premiered at the Los Angeles Carthay Circle Theatre to great critical and ...
'' gave the studio the first of its seven Best Picture Oscars.
In 1937, the studio hired Midwestern radio announcer Ronald Reagan, who would eventually become the
President of the United States
The president of the United States (POTUS) is the head of state and head of government of the United States of America. The president directs the executive branch of the federal government and is the commander-in-chief of the United States ...
. Although Reagan was initially a B-film actor, Warner Bros. was impressed by his performance in the final scene of ''
Knute Rockne, All American
''Knute Rockne, All American'' is a 1940 American biographical film that tells the story of Knute Rockne, University of Notre Dame, Notre Dame's legendary football coach. It stars Pat O'Brien (actor), Pat O'Brien as Rockne and Ronald Reagan as pl ...
'', and agreed to pair him with Flynn in '' Santa Fe Trail'' (1940). Reagan then returned to B-films. After his performance in the studio's 1942 ''
Kings Row
''Kings Row'' is a 1942 film starring Ann Sheridan, Robert Cummings, Ronald Reagan and Betty Field that tells a story of young people growing up in a small American town at the turn of the twentieth century. The picture was directed by Sam Wood ...
'', Warner decided to make Reagan a top star and signed him to a new contract, tripling his salary.
In 1936, Harry's daughter Doris read a copy of Margaret Mitchell's ''
Gone with the Wind
Gone with the Wind most often refers to:
* ''Gone with the Wind'' (novel), a 1936 novel by Margaret Mitchell
* ''Gone with the Wind'' (film), the 1939 adaptation of the novel
Gone with the Wind may also refer to:
Music
* ''Gone with the Wind'' ...
'' and was interested in making a film adaptation. Doris offered Mitchell $50,000 for screen rights. Jack vetoed the deal, realizing it would be an expensive production.
Major
Paramount
Paramount (from the word ''paramount'' meaning "above all others") may refer to:
Entertainment and music companies
* Paramount Global, also known simply as Paramount, an American mass media company formerly known as ViacomCBS. The following busin ...
star George Raft also eventually proved to be a problem for Jack. Warner had signed him in 1939, finally bringing the third top 1930s gangster actor into the Warners fold, knowing that he could carry any gangster picture when either Robinson or Cagney were on suspension. Raft had difficulty working with Bogart and refused to co-star with him. Eventually, Warner agreed to release Raft from his contract in 1943. After Raft had turned the role down, the studio gave Bogart the role of "Mad Dog" Roy Earle in the 1941 film '' High Sierra'', which helped establish him as a top star. Following ''High Sierra'' and after Raft had once again turned the part down, Bogart was given the leading role in John Huston's successful 1941 remake of the studio's 1931 pre-Code film, '' The Maltese Falcon'', based upon the
Dashiell Hammett
Samuel Dashiell Hammett (; May 27, 1894 – January 10, 1961) was an American writer of hard-boiled detective novels and short stories. He was also a screenwriter and political activist. Among the enduring characters he created are Sam Spade ('' ...
novel.
Warner's cartoons
Warner's cartoon unit had its roots in the independent
Harman and Ising
Hugh Harman and Rudolf Ising were an American animation team known for founding the Warner Bros. and Metro-Goldwyn-Mayer animation studios.
Early history
Harman and Ising first worked in animation in the early 1920s at Laugh-O-Gram Studio, W ...
studio. From 1930 to 1933,
Disney
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
alumni Hugh Harman and Rudolf Ising produced musical cartoons for Leon Schlesinger, who sold them to Warner. Harman and Ising introduced their character Bosko in the first '' Looney Tunes'' cartoon, '' Sinkin' in the Bathtub'', and created a sister series, '' Merrie Melodies'', in 1931.
Harman and Ising broke away from Schlesinger in 1933 due to a contractual dispute, taking Bosko with them to MGM. As a result, Schlesinger started his own studio,
Leon Schlesinger Productions
Warner Bros. Cartoons, Inc. was an American animation studio, serving as the in-house animation division of Warner Bros. during the Golden Age of American animation. One of the most successful animation studios in American media history, it was ...
, which continued with ''Merrie Melodies'' while starting production on ''Looney Tunes'' starring Buddy, a Bosko clone. By the end of World War II, a new Schlesinger production team, including directors Friz Freleng (started in 1934),
Tex Avery
Frederick Bean "Tex" Avery (February 26, 1908 – August 26, 1980) was an American animator, cartoonist, director, and voice actor. He was known for directing and producing animated cartoons during the golden age of American animation. His mo ...
(started in 1935), Frank Tashlin (started in 1936), Bob Clampett (started in 1937), Chuck Jones (started in 1938), and Robert McKimson (started in 1946), was formed. Schlesinger's staff developed a fast-paced, irreverent style that made their cartoons globally popular.
In 1935, Avery directed Porky Pig cartoons that established the character as the studio's first animated star.Barrier, Michael (1999). pp.329–333 In addition to Porky,
Daffy Duck
Daffy Duck is an animated cartoon character created for Leon Schlesinger Productions by animators Tex Avery and Bob Clampett. Styled as an anthropomorphic black duck, he has appeared in cartoon series such as ''Looney Tunes'' and ''Merrie Mel ...
(who debuted in 1937's ''
Porky's Duck Hunt
''Porky's Duck Hunt'' is a 1937 Warner Bros. '' Looney Tunes'' cartoon directed by Tex Avery. The cartoon was released on April 17, 1937, and stars Porky Pig and Daffy Duck, the latter making what is considered his first official appearance.
Pl ...
Bugs Bunny
Bugs Bunny is an animated cartoon character created in the late 1930s by Warner Bros. Cartoons, Leon Schlesinger Productions (later Warner Bros. Cartoons) and Voice acting, voiced originally by Mel Blanc. Bugs is best known for his starring role ...
(''
A Wild Hare
''A Wild Hare'' is a 1940 Warner Bros. ''Merrie Melodies'' cartoon directed by Tex Avery. The short subject features Elmer Fudd and Bugs Bunny, the latter making what is considered his first official appearance.Adamson, Joe (1990). ''Bugs Bunny: ...
'', 1940), and
Tweety
Tweety is a yellow canary in the Warner Bros. ''Looney Tunes'' and ''Merrie Melodies'' series of animated cartoons. The name "Tweety" is a play on words, as it originally meant "sweetie", along with "tweet" being an English onomatopoeia for t ...
(''
A Tale of Two Kitties
''A Tale of Two Kitties'' is a 1942 Warner Bros. '' Merrie Melodies'' cartoon directed by Bob Clampett, written by Warren Foster, and features music by Carl W. Stalling. The short was released on November 21, 1942, and features the debut of ...
'', 1942) would achieve star power. By 1942, the Schlesinger studio had surpassed Walt Disney Studios as the most successful producer of animated shorts.
Warner Bros. bought Schlesinger's cartoon unit in 1944 and renamed it Warner Bros. Cartoons. However, senior management treated the unit with indifference, beginning with the installation as senior producer of
Edward Selzer
Edward Selzer (January 12, 1893 – February 22, 1970) was an American film producer and publicist who served as head of Warner Bros. Cartoons from 1944 to 1958. He served in the US Navy and fought as a Golden Gloves boxer. He won a boxing exhibi ...
, whom the creative staff considered an interfering incompetent. Jack Warner had little regard for the company's short film product and reputedly was so ignorant about the animation division of the studio that he was mistakenly convinced that the unit produced cartoons of Mickey Mouse, the flagship character of
Walt Disney Productions
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October 1 ...
. He sold off the unit's pre-August 1948 library for $3,000 each, which proved a shortsighted transaction in light of its eventual value.
Warner Bros. Cartoons continued, with intermittent interruptions, until 1969 when it was dissolved as the parent company ceased film shorts entirely. Characters such as Bugs Bunny, Daffy Duck,
Tweety
Tweety is a yellow canary in the Warner Bros. ''Looney Tunes'' and ''Merrie Melodies'' series of animated cartoons. The name "Tweety" is a play on words, as it originally meant "sweetie", along with "tweet" being an English onomatopoeia for t ...
, Sylvester, and Porky Pig became central to the company's image in subsequent decades. Bugs in particular remains a mascot to Warner Bros., its various divisions, and
Six Flags
Six Flags Entertainment Corporation is an American amusement park corporation, headquartered in Arlington, Texas. It has properties in Canada, Mexico, and the United States. Six Flags owns the most theme parks and waterparks combined of any a ...
(which
Time Warner
Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States.
It was originally established in 1972 by ...
once owned). The success of the compilation film ''
The Bugs Bunny/Road Runner Movie
''The Bugs Bunny/Road Runner Movie'' is a 1979 American animated comedy package film directed by Chuck Jones, consisting of a compilation of classic '' Looney Tunes/ Merrie Melodies'' shorts and newly animated bridging sequences hosted by Bugs ...
'' in 1979, featuring the archived film of these characters, prompted Warner Bros. to organize
Warner Bros. Animation
Warner Bros. Animation Inc. is an American animation studio which is part of the Warner Bros. Television Studios division of Warner Bros., a flagship of Warner Bros. Discovery. As the successor to Warner Bros. Cartoons, which was active from 19 ...
as a new production division to restart production of original material.
World War II
According to Warner's autobiography, prior to US entry in
World War II
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing ...
, Philip Kauffman, Warner Bros. German sales head, was murdered by the
Nazis
Nazism ( ; german: Nazismus), the common name in English for National Socialism (german: Nationalsozialismus, ), is the far-right totalitarian political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in N ...
in Berlin in 1936. Harry produced the successful anti-German film ''
The Life of Emile Zola
''The Life of Emile Zola'' is a 1937 American biographical film about the 19th-century French author Émile Zola starring Paul Muni and directed by William Dieterle. It premiered at the Los Angeles Carthay Circle Theatre to great critical and ...
'' (1937). After that, Harry supervised the production of more anti-German films, including ''
Confessions of a Nazi Spy
''Confessions of a Nazi Spy'' is a 1939 American spy political thriller film directed by Anatole Litvak for Warner Bros. It was the first explicitly anti-Nazi film to be produced by a major Hollywood studio, being released in May 1939, several ...
Hitler
Adolf Hitler (; 20 April 188930 April 1945) was an Austrian-born German politician who was dictator of Nazi Germany, Germany from 1933 until Death of Adolf Hitler, his death in 1945. Adolf Hitler's rise to power, He rose to power as the le ...
, '' Sergeant York'', and ''You're In The Army Now'' (1941). Harry then decided to focus on producing war films. Warners' cut its film production in half during the war, eliminating its B Pictures unit in 1941. Bryan Foy joined Twentieth Century Fox.
During the war era, the studio made '' Casablanca'', ''
Now, Voyager
''Now, Voyager'' is a 1942 American drama film starring Bette Davis, Paul Henreid, and Claude Rains, and directed by Irving Rapper. The screenplay by Casey Robinson is based on the 1941 novel of the same name by Olive Higgins Prouty.
Prouty ...
'', ''
Yankee Doodle Dandy
''Yankee Doodle Dandy'' is a 1942 American biographical musical film about George M. Cohan, known as "The Man Who Owned Broadway". It stars James Cagney, Joan Leslie, Walter Huston, and Richard Whorf, and features Irene Manning, George To ...
'' (all 1942), ''
This Is the Army
''This Is the Army'' is a 1943 American wartime musical comedy film produced by Hal B. Wallis and Jack L. Warner, and directed by Michael Curtiz, adapted from a wartime stage musical with the same name, designed to boost morale in the U.S. duri ...
'', and ''
Mission to Moscow
''Mission to Moscow'' is a 1943 film directed by Michael Curtiz, based on the 1941 book by the former U.S. ambassador to the Soviet Union, Joseph E. Davies.
The movie chronicles the experiences of the second American ambassador to the Soviet ...
'' (both 1943); the last of these films became controversial a few years afterwards. At the premieres of ''Yankee Doodle Dandy'' (in Los Angeles, New York, and London), audiences purchased $15.6 million in
war bond
War bonds (sometimes referred to as Victory bonds, particularly in propaganda) are debt securities issued by a government to finance military operations and other expenditure in times of war without raising taxes to an unpopular level. They are ...
s for the governments of England and the United States. By the middle of 1943, however, audiences had tired of war films, but Warner continued to produce them, losing money. In honor of the studio's contributions to the cause, the Navy named a
Liberty ship
Liberty ships were a class of cargo ship built in the United States during World War II under the Emergency Shipbuilding Program. Though British in concept, the design was adopted by the United States for its simple, low-cost construction. Ma ...
after the brothers' father, Benjamin Warner. Harry christened the ship. By the time the war ended, $20 million in war bonds were purchased through the studio, the
Red Cross
The International Red Cross and Red Crescent Movement is a humanitarian movement with approximately 97 million volunteers, members and staff worldwide. It was founded to protect human life and health, to ensure respect for all human beings, and ...
collected 5,200 pints of
blood plasma
Blood plasma is a light amber-colored liquid component of blood in which blood cells are absent, but contains proteins and other constituents of whole blood in suspension. It makes up about 55% of the body's total blood volume. It is the intr ...
from studio employees and 763 of the studio's employees served in the armed forces, including Harry Warner's son-in-law Milton Sperling and Jack's son Jack Warner Jr. Following a dispute over ownership of ''Casablanca'''s Oscar for Best Picture, Wallis resigned. After ''Casablanca'' made Bogart a top star, Bogart's relationship with Jack deteriorated.
In 1943,
Olivia de Havilland
Dame Olivia Mary de Havilland (; July 1, 1916July 26, 2020) was a British-American actress. The major works of her cinematic career spanned from 1935 to 1988. She appeared in 49 feature films and was one of the leading actresses of her time. ...
(whom Warner frequently loaned to other studios) sued Warner for breach of contract. De Havilland had refused to portray famed abolitionist
Elizabeth Blackwell
Elizabeth Blackwell (3 February 182131 May 1910) was a British physician, notable as the first woman to receive a medical degree in the United States, and the first woman on the Medical Register of the General Medical Council for the United Ki ...
in an upcoming film for Columbia Pictures. Warner responded by sending 150 telegrams to different film production companies, warning them not to hire her for any role. Afterwards, de Havilland discovered employment contracts in California could only last seven years; de Havilland had been under contract with the studio since 1935. The court ruled in de Havilland's favor and she left the studio in favor of RKO Radio Pictures, and, eventually, Paramount. Through de Havilland's victory, many of the studio's longtime actors were now freed from their contracts, and Harry decided to terminate the studio's suspension policy.
The same year, Jack signed newly released MGM actress
Joan Crawford
Joan Crawford (born Lucille Fay LeSueur; March 23, ncertain year from 1904 to 1908was an American actress. She started her career as a dancer in traveling theatrical companies before debuting on Broadway theatre, Broadway. Crawford was si ...
, a former top star who found her career fading. Crawford's first role with the studio was 1944's ''
Hollywood Canteen
The Hollywood Canteen operated at 1451 Cahuenga Boulevard in the Los Angeles, California, neighborhood of Hollywood between October 3, 1942, and November 22, 1945 (Thanksgiving Day), as a club offering food, dancing and entertainment for serv ...
''. Her first starring role at the studio, in the title role as '' Mildred Pierce'' (1945), revived her career and earned her an Oscar for Best Actress.
After World War II: changing hands
In the post-war years, Warner Bros. prospered greatly and continued to create new stars, including Lauren Bacall and Doris Day. By 1946, company payroll reached $600,000 a week and net profit topped $19.4 million.
Jack Warner continued to refuse to meet
Screen Actors Guild
The Screen Actors Guild (SAG) was an American labor union which represented over 100,000 film and television principal and background performers worldwide. On March 30, 2012, the union leadership announced that the SAG membership voted to m ...
salary demands. In September 1946, employees engaged in a month-long strike. In retaliation, Warner—during his 1947 testimony before
Congress
A congress is a formal meeting of the representatives of different countries, constituent states, organizations, trade unions, political parties, or other groups. The term originated in Late Middle English to denote an encounter (meeting of ...
about ''Mission to Moscow''—accused multiple employees of ties to Communists. By the end of 1947, the studio reached a record net profit of $22 million.
Warner acquired
Pathé News
Pathé News was a producer of newsreels and documentaries from 1910 to 1970 in the United Kingdom. Its founder, Charles Pathé, was a pioneer of moving pictures in the silent era. The Pathé News archive is known today as British Pathé. Its col ...
from
RKO
RKO Radio Pictures Inc., commonly known as RKO Pictures or simply RKO, was an American film production and distribution company, one of the "Big Five" film studios of Hollywood's Golden Age. The business was formed after the Keith-Albee-Orpheu ...
in 1947. On January 5, 1948, Warner offered the first color
newsreel
A newsreel is a form of short documentary film, containing news stories and items of topical interest, that was prevalent between the 1910s and the mid 1970s. Typically presented in a cinema, newsreels were a source of current affairs, inform ...
, covering the
Tournament of Roses Parade
A tournament is a competition involving at least three competitors, all participating in a sport or game. More specifically, the term may be used in either of two overlapping senses:
# One or more competitions held at a single venue and concentr ...
and the Rose Bowl Game. In 1948, Bette Davis, still their top actress and now hostile to Jack, was a big problem for Harry after she and others left the studio after completing the film '' Beyond the Forest''.
Warner was a party to the ''
United States v. Paramount Pictures, Inc.
''United States v. Paramount Pictures, Inc.'', 334 U.S. 131 (1948) (also known as the Hollywood Antitrust Case of 1948, the Paramount Case, or the Paramount Decision), was a landmark United States Supreme Court antitrust case that decided the f ...
'' antitrust case of the 1940s. This action, brought by the Justice Department and the Federal Trade Commission, claimed the five integrated studio-theater chain combinations restrained competition. The Supreme Court heard the case in 1948, and ruled for the government. As a result, Warner and four other major studios were forced to separate production from the exhibition. In 1949, the studio's net profit was only $10 million.
Warner Bros. had two semi-independent production companies that released films through the studio. One of these was Sperling's United States Pictures.
In the early 1950s, the threat of television emerged. In 1953, Jack decided to copy
United Artists
United Artists Corporation (UA), currently doing business as United Artists Digital Studios, is an American digital production company. Founded in 1919 by D. W. Griffith, Charlie Chaplin, Mary Pickford, and Douglas Fairbanks, the stud ...
successful 3D film ''
Bwana Devil
''Bwana Devil'' is a 1952 American adventure B movie written, directed, and produced by Arch Oboler, and starring Robert Stack, Barbara Britton, and Nigel Bruce. ''Bwana Devil'' is based on the true story of the Tsavo maneaters and filmed wit ...
'', releasing his own 3D films beginning with '' House of Wax''. However, 3D films soon lost their appeal among moviegoers.
3D almost caused the demise of the Warner Bros. cartoon studio. Having completed a 3D Bugs Bunny cartoon, '' Lumber Jack-Rabbit'', Jack Warner ordered the animation unit to be closed, erroneously believing that all cartoons hence would be produced in the 3D process. Several months later, Warner relented and reopened the cartoon studio. Warner Bros. had enough of a backlog of cartoons and a healthy reissue program so that there was no noticeable interruption in the release schedule.
In 1952, Warner Bros. made their first film (''
Carson City
Carson City is an independent city and the capital of the U.S. state of Nevada. As of the 2020 census, the population was 58,639, making it the sixth largest city in Nevada. The majority of the city's population lives in Eagle Valley, on the ...
'') in "Warnercolor", the studio's name for
Eastmancolor
Eastmancolor is a trade name used by Eastman Kodak for a number of related film and processing technologies associated with color motion picture production and referring to George Eastman, founder of Kodak.
Eastmancolor, introduced in 1950, was on ...
.
After the downfall of 3D films, Harry Warner decided to use CinemaScope in future Warner Bros. films. One of the studio's first CinemaScope films, '' The High and the Mighty'' (owned by John Wayne's company, Batjac Productions), enabled the studio to show a profit.
Early in 1953, Warner's theater holdings were spun off as Stanley Warner Theaters; Stanley Warner's non-theater holdings were sold to Simon Fabian Enterprises, and its theaters merged with
RKO
RKO Radio Pictures Inc., commonly known as RKO Pictures or simply RKO, was an American film production and distribution company, one of the "Big Five" film studios of Hollywood's Golden Age. The business was formed after the Keith-Albee-Orpheu ...
Theatres to become RKO-Stanley Warner Theatres.
By 1956, the studio was losing money, declining from 1953's net profit of $2.9 million and the next two years of between $2 and $4 million. On February 13, 1956, Jack Warner sold the rights to all of the studio's pre-1950 films to
Associated Artists Productions
Associated Artists Productions, Inc. (a.a.p.) later known as United Artists Associated was an American distributor of theatrical feature films and subjects for television. Associated Artists Productions was the copyright owner of the ''Popey ...
(which merged with
United Artists Television
United Artists Television (UATV) was an American television production/distribution studio of United Artists Corporation that was formed on New Year's Day (January 1), 1958. The company is remembered for producing series such as ''This Man Dawso ...
in 1958, and was subsequently acquired by
Turner Broadcasting System
Turner Broadcasting System, Inc. (alternatively known as Turner Entertainment Networks from 2019 until 2022) was an American television and media conglomerate. Founded by Ted Turner and based in Atlanta, Georgia, it merged with Time Warner (lat ...
in early 1986 as part of a failed takeover of MGM/UA by
Ted Turner
Robert Edward "Ted" Turner III (born November 19, 1938) is an American entrepreneur, television producer, media proprietor, and philanthropist. He founded the Cable News Network (CNN), the first 24-hour cable news channel. In addition, he fo ...
).WB retained a pair of features from 1949 that they merely distributed, and all short subjects released on or after September 1, 1948; in addition to all cartoons released in August 1948
In May 1956, the brothers announced they were putting Warner Bros. on the market. Jack secretly organized a syndicate—headed by Boston banker Serge Semenenko– to purchase 90% of the stock. After the three brothers sold, Jack—through his under-the-table deal—joined Semenenko's syndicate and bought back all his stock. Shortly after the deal was completed in July, Jack—now the company's largest stockholder—appointed himself its new president. Shortly after the deal closed, Jack announced the company and its subsidiaries would be "directed more vigorously to the acquisition of the most important story properties, talents, and to the production of the finest motion pictures possible."
Warner Bros. Television and Warner Bros. Records
By 1949, with the success of television threatening the film industry more and more, Harry Warner decided to emphasize television production. However, the
Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...
(FCC) would not permit it. After an unsuccessful attempt to convince other movie studio bosses to switch, Harry abandoned his television efforts.
Jack had problems with Milton Berle's unsuccessful film ''
Always Leave Them Laughing
''Always Leave Them Laughing'' is a 1949 musical comedy-drama film directed by Roy Del Ruth and starring Milton Berle and Virginia Mayo.
Plot
Unoriginal comic Kip Cooper meets aspiring showgirl Fay Washburn at a second rate hotel in Asbury Park, ...
'' during the peak of Berle's television popularity. Warner felt that Berle was not strong enough to carry a film and that people would not pay to see the man they could see on television for free. However, Jack was pressured into using Berle, who replaced Danny Kaye. Berle's outrageous behavior on the set and the film's massive failure led to Jack banning television sets from film sets.
On March 21, 1955, the studio was finally able to engage in television through the successful
Warner Bros. Television
Warner Bros. Television Studios (operating under the name Warner Bros. Television; formerly known as Warner Bros. Television Division) is an American television production and distribution studio of the Warner Bros. Television Group division of ...
unit run by William T. Orr, Jack Warner's son-in-law. Warner Bros. Television provided ABC with a weekly show, ''
Warner Bros. Presents
''Warner Bros. Presents'' is the umbrella title for three series that were telecast as part of the 1955-56 season on ABC: ''Cheyenne'', a new Western series that originated on ''Presents'', and two based on classic Warner Bros motion picture pro ...
.'' The show featured rotating shows based on three film successes, ''
Kings Row
''Kings Row'' is a 1942 film starring Ann Sheridan, Robert Cummings, Ronald Reagan and Betty Field that tells a story of young people growing up in a small American town at the turn of the twentieth century. The picture was directed by Sam Wood ...
Cheyenne
The Cheyenne ( ) are an Indigenous people of the Great Plains. Their Cheyenne language belongs to the Algonquian language family. Today, the Cheyenne people are split into two federally recognized nations: the Southern Cheyenne, who are enr ...
'', followed by a promotion for a new film. It was not a success. The studio's next effort was to make a weekly series out of ''Cheyenne''. ''
Cheyenne
The Cheyenne ( ) are an Indigenous people of the Great Plains. Their Cheyenne language belongs to the Algonquian language family. Today, the Cheyenne people are split into two federally recognized nations: the Southern Cheyenne, who are enr ...
'' was television's first hour-long
Western
Western may refer to:
Places
*Western, Nebraska, a village in the US
*Western, New York, a town in the US
*Western Creek, Tasmania, a locality in Australia
*Western Junction, Tasmania, a locality in Australia
*Western world, countries that id ...
. Two episodes were placed together for feature film release outside the United States. In the tradition of its B movies, the studio followed up with a series of rapidly produced popular
Westerns
The Western is a genre set in the American frontier and commonly associated with folk tales of the Western United States, particularly the Southwestern United States, as well as Northern Mexico and Western Canada. It is commonly referred ...
, such as writer/producer
Roy Huggins
Roy Huggins (July 18, 1914 – April 3, 2002) was an American novelist and an influential writer/creator and producer of character-driven television series, including ''Maverick'', '' The Fugitive'', ''Hunter'', and ''The Rockford Files''. He ...
' critically lauded ''
Maverick
Maverick, Maveric or Maverik may refer to:
History
* Maverick (animal), an unbranded range animal, derived from U.S. cattleman Samuel Maverick
Aviation
* AEA Maverick, an Australian single-seat sportsplane design
* General Aviation Design Burea ...
'' as well as ''
Sugarfoot
''Sugarfoot'' is an American Western television series that aired for 69 episodes on ABC from 1957-1961 on Tuesday nights on a "shared" slot basis – rotating with ''Cheyenne'' (first season); ''Cheyenne'' and ''Bronco'' (second season); and ...
'', ''
Bronco
A bucking horse is any breed or either gender of horse with a propensity to buck. They have been, and still are, referred to by various names, including bronco, broncho, and roughstock.
The harder they buck, the more desirable they are for rod ...
The Alaskans
''The Alaskans'' is a 1959–1960 ABC/Warner Bros. western television series set during the late 1890s in the port of Skagway, Alaska. The show features Roger Moore as "Silky Harris" and Jeff York as "Reno McKee", a pair of adventurers int ...
'' and '' Colt .45''. The success of these series helped to make up for losses in the film business. As a result, Jack Warner decided to emphasize television production. Warners produced a series of popular
private detective
A private investigator (often abbreviated to PI and informally called a private eye), a private detective, or inquiry agent is a person who can be hired by individuals or groups to undertake investigatory law services. Private investigators of ...
shows beginning with ''
77 Sunset Strip
''77 Sunset Strip'' is an American television private detective drama series created by Roy Huggins and starring Efrem Zimbalist Jr., Roger Smith, Richard Long (from 1960 to 1961) and Edd Byrnes (billed as Edward Byrnes). Each episode was o ...
Surfside 6
''Surfside 6'' is an ABC television series which aired from 1960 to 1962. The show centered on a Miami Beach detective agency set on a houseboat and featured Troy Donahue as Sandy Winfield II; Van Williams as Kenny Madison (a character recyc ...
'' (1960–1962).
Within a few years, the studio provoked hostility among its TV stars such as
Clint Walker
Norman Eugene "Clint" Walker (May 30, 1927 – May 21, 2018) was an American actor. He played cowboy Cheyenne Bodie in the ABC/ Warner Bros. western series ''Cheyenne'' from 1955 to 1963.
Early life
Clint Walker was born Norman Eugene W ...
and
James Garner
James Garner (born James Scott Bumgarner; April 7, 1928 – July 19, 2014) was an American actor. He played leading roles in more than 50 theatrical films, including ''The Great Escape (film), The Great Escape'' (1963) with Steve McQueen; Paddy ...
, who sued over a contract dispute and won.
Edd Byrnes
Edward Byrne Breitenberger (July 30, 1932 – January 8, 2020), known professionally as Edd Byrnes, was an American actor, best known for his starring role in the television series '' 77 Sunset Strip.'' He also was featured in the 1978 film '' Gr ...
was not so lucky and bought himself out of his contract. Jack was angered by their perceived ingratitude. Television actors evidently showed more independence than film actors, deepening his contempt for the new medium. Many of Warner's television stars appeared in the casts of Warner's cinema releases. In 1963, a court decision forced Warner Bros. to end contracts with their television stars and to cease engaging them for specific series or film roles. That year, Jack Webb, best known for originating the role of Sgt. Joe Friday in the ''Dragnet'' franchise, became the head of the studio's TV division.
In 1958, the studio launched
Warner Bros. Records
Warner Records Inc. (formerly Warner Bros. Records Inc.) is an American record label. A subsidiary of the Warner Music Group, it is headquartered in Los Angeles, California. It was founded on March 19, 1958, as the recorded music division of the ...
. Initially, the label released recordings made by their television stars—whether they could sing or not—and records based on television soundtracks. Warner Bros. was already the owner of extensive music-publishing holdings, whose tunes had appeared in countless cartoons (arranged by Carl Stalling) and television shows (arranged by
Max Steiner
Maximilian Raoul Steiner (May 10, 1888 – December 28, 1971) was an Austrian composer and conductor who emigrated to America and went on to become one of Hollywood's greatest musical composers.
Steiner was a child prodigy who conducted ...
). In 2004, Time Warner sold the
Warner Music Group
Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and t ...
, along with Warner Bros. Records, to a private equity group led by Edgar Bronfman Jr. In 2019, the since-separated Warner Bros. record division was rechristened Warner Records, as WMG held a short-term license to use the Warner Bros. name and trademarks; as such, the label currently reissues the pre-2019 Warner Bros. back catalog.
In 1963, Warner agreed to a "rescue takeover" of Frank Sinatra's Reprise Records. The deal gave Sinatra US$1.5 million and part ownership of Warner Bros. Records, making Reprise a sub-label. Most significantly the deal brought Reprise manager Morris "Mo" Ostin into the company. In 1964, upon seeing the profits record companies made from Warner film music, Warner decided to claim ownership of the studio's film soundtracks. In its first eighteen months, Warner Bros. Records lost around $2 million.
New owners
Warner Bros. rebounded in the late 1950s, specializing in adaptations of popular plays like ''
The Bad Seed
''The Bad Seed'' is a 1954 novel by American writer William March, the last of his major works published before his death.
Nominated for the 1955 National Book Award for Fiction, ''The Bad Seed'' tells the story of a mother's realization that h ...
'' (1956), ''
No Time for Sergeants
''No Time for Sergeants'' is a 1954 best-selling novel by Mac Hyman, which was later adapted into a teleplay on ''The United States Steel Hour'', a popular Broadway play and 1958 motion picture, as well as a 1964 television series. The book chro ...
'' (1958), and ''
Gypsy
The Romani (also spelled Romany or Rromani , ), colloquially known as the Roma, are an Indo-Aryan ethnic group, traditionally nomadic itinerants. They live in Europe and Anatolia, and have diaspora populations located worldwide, with sign ...
'' (1962).
While he slowly recovered from a car crash that occurred while vacationing in France in 1958, Jack returned to the studio and made sure his name was featured in studio press releases. From 1961 to 1963, the studio's annual net profit was a little over $7 million. Warner paid an unprecedented $5.5 million for the film rights to the Broadway musical ''
My Fair Lady
''My Fair Lady'' is a musical based on George Bernard Shaw's 1913 play '' Pygmalion'', with a book and lyrics by Alan Jay Lerner and music by Frederick Loewe. The story concerns Eliza Doolittle, a Cockney flower girl who takes speech lessons ...
'' in February 1962. The previous owner,
CBS
CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
director
William S. Paley
William Samuel Paley (September 28, 1901 – October 26, 1990) was an American businessman, primarily involved in the media, and best known as the chief executive who built the Columbia Broadcasting System ( CBS) from a small radio network into ...
, set terms including half the distributor's gross profits "plus ownership of the negative at the end of the contract." In 1963, the studio's net profit dropped to $3.7 million. By the mid-1960s, motion picture production was in decline, as the industry was in the midst of a painful transition from the
Golden Age of Hollywood
Golden means made of, or relating to gold.
Golden may also refer to:
Places United Kingdom
*Golden, in the parish of Probus, Cornwall
*Golden Cap, Dorset
*Golden Square, Soho, London
*Golden Valley, a valley on the River Frome in Gloucestershir ...
to the era now known as
New Hollywood
The New Hollywood, also known as American New Wave or Hollywood Renaissance, was a movement in American film history from the mid-1960s to the early 1980s, when a new generation of young filmmakers came to prominence.
They influenced the types o ...
. Few studio films were made in favor of co-productions (for which Warner provided facilities, money and distribution), and pickups of independent pictures.
With the success of the studio's 1964 film of Broadway play ''
My Fair Lady
''My Fair Lady'' is a musical based on George Bernard Shaw's 1913 play '' Pygmalion'', with a book and lyrics by Alan Jay Lerner and music by Frederick Loewe. The story concerns Eliza Doolittle, a Cockney flower girl who takes speech lessons ...
'', as well as its soundtrack, Warner Bros. Records became a profitable subsidiary. The 1966 film ''
Who's Afraid Of Virginia Woolf?
''Who's Afraid of Virginia Woolf?'' is a play by Edward Albee first staged in October 1962. It examines the complexities of the marriage of a middle-aged couple, Martha and George. Late one evening, after a university faculty party, they receive ...
'' was a huge success.
In November 1966, Jack gave in to advancing age and changing times, selling control of the studio and music business to
Seven Arts Productions
Seven Arts Productions was a production company which made films for release by other studios. It was founded in 1957 by Eliot Hyman, Ray Stark, and Norman Katz.
History
Seven Arts' first film was '' The Gun Runners'', released by United ...
Kenneth Hyman
Kenneth Hyman (born December 11, 1928) is an American film producer, best known for ''The Dirty Dozen'' (1967). The son of Eliot Hyman, he was head of UK operations for Seven Arts Productions and head of production for Warner Bros.-Seven Arts. W ...
, for $32 million. The company, including the studio, was renamed
Warner Bros.-Seven Arts
Warner Bros.-Seven Arts, Inc. was a short-lived American entertainment company active from 1967 until 1969.
History
Seven Arts Productions acquired Jack L. Warner's controlling interest in Warner Bros. Pictures for $32 million in November 19 ...
. Warner remained president until the summer of 1967, when ''
Camelot
Camelot is a castle and court associated with the legendary King Arthur. Absent in the early Arthurian material, Camelot first appeared in 12th-century French romances and, since the Lancelot-Grail cycle, eventually came to be described as th ...
'' failed at the box office and Warner gave up his position to his longtime publicity director, Ben Kalmenson; Warner remained on board as an independent producer and vice-president. With the 1967 success of '' Bonnie and Clyde'', Warner Bros. was again profitable.
Two years later the Hymans were tired and fed-up with Jack Warner and his actions. They accepted a cash-and-stock offer from
Kinney National Company
Kinney National Service, Inc. (later known as Kinney Services, Inc.) was an American conglomerate company from 1966 to 1972. Its successors were National Kinney Corporation and Warner Communications, Time Warner, AOL Time Warner, and WarnerMedia ...
for more than $64 million. In 1967, Kinney had previously acquired
DC Comics
DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery.
DC Comics is one of the largest and oldest American comic book companies, with thei ...
(then officially known as National Periodical Publications), as well as a Hollywood talent agency, Ashley-Famous, whose founder
Ted Ashley
Ted Ashley (August 3, 1922 – August 24, 2002) was the chairman of the Warner Bros. film studio from 1969 to 1980 and founder of the Ashley-Famous talent agency.
Biography
Ashley was born to a poor Jewish family in Brooklyn in 1922 as Theodore ...
led Kinney head Steve Ross to purchase Warner Bros. Ashley-Famous was soon spun off due to antitrust laws prohibiting the simultaneous ownership of a film studio and a talent agency. Ashley became the studio head and changed the name to Warner Bros. Inc. once again. Jack Warner was outraged by the Hymans' sale, and decided to move into independent production (most successfully with ''
1776
Events January–February
* January 1 – American Revolutionary War – Burning of Norfolk: The town of Norfolk, Virginia is destroyed, by the combined actions of the British Royal Navy and occupying Patriot forces.
* Januar ...
'' at Columbia). He retired in 1973 and died from serious health complications of heart inflammation in September 1978.
Although movie audiences had shrunk, Warner's new management believed in the drawing power of stars, signing co-production deals with several of the biggest names of the day, including Paul Newman, Robert Redford,
Barbra Streisand
Barbara Joan "Barbra" Streisand (; born April 24, 1942) is an American singer, actress and director. With a career spanning over six decades, she has achieved success in multiple fields of entertainment, and is among the few performers awar ...
, and Clint Eastwood, carrying the studio successfully through the 1970s and 1980s. Its hits in the early 1970s included those starring the aforementioned actors, along with comedian
Mel Brooks
Mel Brooks (born Melvin James Kaminsky; June 28, 1926) is an American actor, comedian and filmmaker. With a career spanning over seven decades, he is known as a writer and director of a variety of successful broad farces and parodies. He began ...
The Exorcist
''The Exorcist'' is a 1973 American supernatural horror film directed by William Friedkin and written for the screen by William Peter Blatty, based on his 1971 novel of the same name. It stars Ellen Burstyn, Max von Sydow, Lee J. Cobb, Kitty ...
Deliverance
''Deliverance'' is a 1972 American survival thriller film produced and directed by John Boorman, and starring Jon Voight, Burt Reynolds, Ned Beatty, and Ronny Cox, with the latter two making their feature film debuts. The screenplay was adapt ...
'', and the
Martin Scorsese
Martin Charles Scorsese ( , ; born November 17, 1942) is an American film director, producer, screenwriter and actor. Scorsese emerged as one of the major figures of the New Hollywood era. He is the recipient of many major accolades, inclu ...
productions ''
Mean Streets
''Mean Streets'' is a 1973 American crime film directed by Martin Scorsese and co-written by Scorsese and Mardik Martin. The film stars Harvey Keitel and Robert De Niro. It was released by Warner Bros. on October 2, 1973. De Niro won the National ...
Wonder Woman
Wonder Woman is a superhero created by the American psychologist and writer William Moulton Marston (pen name: Charles Moulton), and artist Harry G. Peter. Marston's wife, Elizabeth Holloway Marston, Elizabeth, and their life partner, Olive Byr ...
owned by Warner Bros. subsidiary
DC Comics
DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery.
DC Comics is one of the largest and oldest American comic book companies, with thei ...
. The 1970s also saw Warner Bros. Records become one of the major record labels worldwide, and that company gained sister labels in Elektra Records and Atlantic Records. In 1971,
Filmation
Filmation Associates was an American production company that produced animation and live-action programming for television from 1963 until 1989. Located in Reseda, California, the animation studio was founded in 1962. Filmation's founders and ...
and Warner Bros. entered into an agreement to produce and distribute cartoons for film and television, with its television subsidiary handling worldwide television rights.
In late 1973, Warner Bros. announced that it had partnered with 20th Century Fox to co-produce a single film: producer
Irwin Allen
Irwin Allen (born Irwin O. Cohen, June 12, 1916 – November 2, 1991) was an American film and television producer and director, known for his work in science fiction, then later as the "Master of Disaster" for his work in the disaster film genr ...
's ''
The Towering Inferno
''The Towering Inferno'' is a 1974 American disaster film directed by John Guillermin and produced by Irwin Allen, featuring an ensemble cast led by Paul Newman and Steve McQueen. It was adapted by Stirling Silliphant from the novels '' The Towe ...
''. Both studios found themselves owning the rights to books about burning skyscrapers: Warner was attempting to adapt Thomas N. Scortia and Frank M. Robinson's '' The Glass Inferno'' and Fox was preparing an adaptation of Richard Martin Stern's '' The Tower''. Allen insisted on a meeting with the heads of both studios and announced that as Fox was already in the lead with their property it would be preferable to lump the two together as a single film, with Fox owning domestic rights and Warner Bros. handling the film's foreign distribution. The resulting partnership resulted in the second-highest-grossing film of 1974, turning profits for both studios, and influencing future co-productions between major studios. Although Allen would make further films for Warner Bros., he would not repeat the success he had with ''The Towering Inferno''.
Abandoning parking lots and funeral homes, the refocused Kinney renamed itself in honor of its best-known holding,
Warner Communications
Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States.
It was originally established in 1972 by ...
. Throughout the 1970s and 1980s Warner Communications branched out into other business, such as
video game
Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This fee ...
company
Atari, Inc.
Atari, Inc. was an American video game developer and home computer company founded in 1972 by Nolan Bushnell and Ted Dabney. Atari was a key player in the formation of the video arcade and video game industry.
Based primarily around the Sunny ...
in 1976, and later the
Six Flags
Six Flags Entertainment Corporation is an American amusement park corporation, headquartered in Arlington, Texas. It has properties in Canada, Mexico, and the United States. Six Flags owns the most theme parks and waterparks combined of any a ...
theme parks.
In 1972, in a cost-cutting move, Warner and Columbia formed a third company called The Burbank Studios (TBS). They would share the Warner lot in Burbank. Both studios technically became production entities, giving TBS day-to-day responsibility for studio grounds and upkeep. The
Columbia Ranch
The Warner Bros. Ranch is located at 411 North Hollywood Way in Burbank, California and was formerly called the Columbia Ranch. It was the backdrop for many Columbia Pictures films and Screen Gems/Columbia Pictures Television shows, includin ...
(about a mile north of Warner's lot) was part of the deal. The Warner–Columbia relationship was acrimonious, but the reluctance of both studios to approve or spend money on capital upgrades that might only help the other did have the unintended consequence of preserving the Warner lot's primary function as a filmmaking facility while it produced relatively little during the 1970s and 1980s. (Most films produced after 1968 were filmed on location after the failure of ''Camelot'' was partially attributed to the fact it was set in England but obviously filmed in Burbank.) With control over its own lot tied up in TBS, Warner ultimately retained a significant portion of its
backlot
A backlot is an area behind or adjoining a movie studio containing permanent exterior buildings for outdoor scenes in filmmaking or television productions, or space for temporary set construction.
Uses
Some movie studios build a wide variety of ...
Universal
Universal is the adjective for universe.
Universal may also refer to:
Companies
* NBCUniversal, a media and entertainment company
** Universal Animation Studios, an American Animation studio, and a subsidiary of NBCUniversal
** Universal TV, a ...
turned part of its backlot into a theme park and shopping center, and Disney replaced its backlot with office buildings and exiled its animation department to an industrial park in Glendale.
In 1989, a solution to the situation became evident when Warner Bros. acquired Lorimar-Telepictures and gained control of the former MGM studio lot in Culver City, and that same year, Sony bought Columbia Pictures. Sony was flush with cash and Warner Bros. now had two studio lots. In 1990, TBS ended when Sony bought the MGM lot from Warner and moved Columbia to Culver City. However, Warner kept the Columbia Ranch, now known as the Warner Bros. Ranch.Robert A. Daly joined Warner Bros. on December 1, 1980, taking over from Ted Ashley. His titles were chairman of the board and Co-Chief Executive Officer. One year later, he was named chairman of the board and chief executive officer and appointed
Terry Semel
Terence Steven Semel (born February 24, 1943) is an American corporate executive who was the chairman and CEO of Yahoo! Incorporated from 2001 to 2007. He resigned as CEO due in part to pressure from shareholders' dissatisfaction over his compe ...
President and Chief Operating Officer.
Time Warner subsidiary
Warner Communications merged in 1989 with
white-shoe
A white-shoe firm is an American term used to describe prestigious professional services firms that have traditionally been associated with the upper-class elite who graduated from Ivy League colleges. The term is most often used to describe leadi ...
publishing company
Time Inc.
Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Illu ...
Time claimed a higher level of prestige, while Warner Bros. provided the profits. The
Time Warner
Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States.
It was originally established in 1972 by ...
merger was almost derailed when
Paramount Communications
Paramount Pictures Corporation is an American film and television production and distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldest film studio in the world, the second-oldest ...
(formerly
Gulf+Western
Gulf and Western Industries, Inc. (stylized as Gulf+Western) was an American conglomerate. Originally, the company focused on manufacturing and resource extraction. Beginning in 1966, and continuing throughout the 1960s and 1970s, the company ...
, later sold to the first incarnation of Viacom), launched a $12.2 billion
hostile takeover
In business, a takeover is the purchase of one company (the ''target'') by another (the ''acquirer'' or ''bidder''). In the UK, the term refers to the acquisition of a public company whose shares are listed on a stock exchange, in contrast to t ...
bid for Time Inc., forcing Time to acquire Warner with a $14.9 billion cash/stock offer. Paramount responded with a lawsuit filed in
Delaware
Delaware ( ) is a state in the Mid-Atlantic region of the United States, bordering Maryland to its south and west; Pennsylvania to its north; and New Jersey and the Atlantic Ocean to its east. The state takes its name from the adjacent Del ...
court to break up the merger. Paramount lost and the merger proceeded.
In 1992, Warner Bros. Family Entertainment was established to produce various family-oriented films, plus animated films. The Family Entertainment label was dormant in 2009. In 1994, Jon Peters, whose Peters Entertainment company had a non-exclusive deal at Sony Pictures, received another non-exclusive, financing deal at the studio, citing that then president Terry Samel and producer
Jon Peters
John Peters (born June 2, 1945) is an American film producer and former hairdresser.
Early life
Peters was born on June 2, 1945 in Van Nuys, California. Peters is of Cherokee (father) and Italian (mother) descent. While growing up in a rough ne ...
were friends.
In 1995, Warner and television station owner
Tribune Company
Tribune Media Company, also known as Tribune Company, was an American multimedia conglomerate headquartered in Chicago, Illinois.
Through Tribune Broadcasting, Tribune Media was one of the largest television broadcasting companies, owning 39 ...
of Chicago launched
The WB
The WB Television Network (for Warner Bros., or the "Frog Network", for its former mascot, Michigan J. Frog) was an American television network launched on terrestrial television, broadcast television on January 11, 1995, as a joint venture be ...
Television Network, seeking a large share of the niche market of teenage viewers. The WB's early programming included an abundance of teenage fare, such as '' Buffy the Vampire Slayer'', '' Smallville'', ''
Dawson's Creek
''Dawson's Creek'' is an American teen drama television series about the lives of a close-knit group of friends in the fictional town of Capeside, Massachusetts, beginning in high school and continuing into college that ran from 1998 to 2003. T ...
'' and ''
One Tree Hill One Tree Hill may refer to:
* "One Tree Hill" (song), a 1987 song by U2 referencing One Tree Hill, New Zealand volcanic peak
* ''One Tree Hill'' (TV series), a 2003–2012 American drama series named for the U2 song
** ''One Tree Hill'' (soundtr ...
''. Two dramas produced by
Spelling Television
Spelling Television Inc. was an American television production company that went through several name changes. It was originally called Aaron Spelling Productions, then Spelling Entertainment Inc. and eventually part of Spelling Entertainment Gro ...
, '' 7th Heaven'' and '' Charmed'', helped bring The WB into the spotlight. ''Charmed'' lasted eight seasons, becoming the longest-running drama with female leads. ''7th Heaven'' ran for eleven seasons and was the longest-running family drama and longest-running show for the network. In 2006, Warner and
CBS Corporation
The second incarnation of CBS Corporation (the first being a short-lived rename of the Westinghouse Electric Corporation) was an American multinational media conglomerate with interests primarily in commercial broadcasting, publishing, and ...
decided to close The WB and CBS's
UPN
The United Paramount Network (UPN) was an American broadcast television network that launched on January 16, 1995. It was originally owned by Chris-Craft Industries' United Television. Viacom (through its Paramount Television unit, which pr ...
and jointly launch
The CW
''The'' () is a grammatical Article (grammar), article in English language, English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite ...
Television Network.
In 1996, Turner Pictures was folded into Warner Bros. via the
Turner
Turner may refer to:
People and fictional characters
*Turner (surname), a common surname, including a list of people and fictional characters with the name
* Turner (given name), a list of people with the given name
*One who uses a lathe for turni ...
-Time Warner merger and brought Turner projects into development like '' City of Angels'' and ''
You've Got Mail
''You've Got Mail'' is a 1998 American romantic comedy film directed by Nora Ephron and starring Tom Hanks and Meg Ryan. Inspired by the 1937 Hungarian play '' Parfumerie'' by Miklós László (which had earlier been adapted in 1940 as ''The S ...
'' into the studio. Later that year, Warner Bros. partnered with
PolyGram Filmed Entertainment
PolyGram Filmed Entertainment (formerly known as PolyGram Films and PolyGram Pictures or simply PFE) was a British film studio founded in 1979 which became a European competitor to Hollywood, but was eventually sold to Seagram Company Ltd. in ...
to distribute various movies produced by Time Warner subsidiary
Castle Rock Entertainment
Castle Rock Entertainment is an American film and television production company founded in 1987 by Martin Shafer, director Rob Reiner, Andrew Scheinman, Glenn Padnick and Alan Horn. It is a label of Warner Bros. Entertainment, itself a subsidia ...
. Also that same year, Bruce Berman left Warner Bros. to begin Plan B Entertainment, then he subsequently headed
Village Roadshow Pictures
Village Roadshow Pictures is the American subsidiary of the Australian co-producer and co-financier of major Hollywood motion pictures established in 1986. It is a division under Village Roadshow Entertainment Group (VREG), which in turn is o ...
with a deal at the studio.
In 1998, Time Warner sold Six Flags to Premier Parks. The takeover of Time Warner in 2000 by then-high-flying AOL did not prove a good match, and following the collapse in "dot-com" stocks, the AOL element was banished from the corporate name.
In 1998, Warner Bros. celebrated its 75th anniversary. In 1999, Terry Semel and Robert Daly resigned as studio heads after a career with 13 Oscar-nominated films. Daly and Semel were said to have popularized the modern model of partner financing and profit sharing for film production. In mid-1999, Alan F. Horn and
Barry Meyer
Barry M. Meyer (born November 28, 1946) is an American television producer who served as Chairman of Warner Bros. Entertainment.
Early life
Born to a Jewish family in New York City, the son of Perry Meyer and Lillian Katz Meyer. Meyer holds a ba ...
replaced Daly and Semel as new studio heads, in which the studio had continued success in movies, television shows, cartoons, that the previous studio heads had for the studio. In late 2003, Time Warner reorganized Warner Bros.' assets under Warner Bros. Entertainment Inc., in an effort to distinguish the film studio from its then-sister record label (which since became Warner Records in May 2019) and Warner Music Group.
In the late 1990s, Warner obtained rights to the '' Harry Potter'' novels and released feature film adaptations of the
first
First or 1st is the ordinal form of the number one (#1).
First or 1st may also refer to:
*World record, specifically the first instance of a particular achievement
Arts and media Music
* 1$T, American rapper, singer-songwriter, DJ, and rec ...
in 2001. Subsequently, they released the second film in 2002, the third in June 2004, the fourth in November 2005, the fifth in July 2007, and the sixth in July 2009. The seventh (and at that time, final) book was released as two movies; Deathly Hallows — Part 1 in November 2010 and Deathly Hallows — Part 2 in July 2011.
From 2006, Warner Bros. operated a joint venture with
China Film Group Corporation
China Film Group Corporation (CFGC), is the largest, most influential film enterprise in the People's Republic of China, owned by the Publicity Department of the Chinese Communist Party. According to ''Forbes'', it is a state monopoly that al ...
and HG to form Warner China Film HG to produce films in Hong Kong and China, including ''
Connected
Connected may refer to:
Film and television
* ''Connected'' (2008 film), a Hong Kong remake of the American movie ''Cellular''
* '' Connected: An Autoblogography About Love, Death & Technology'', a 2011 documentary film
* ''Connected'' (2015 TV ...
'', a remake of the 2004
thriller film
Thriller film, also known as suspense film or suspense thriller, is a broad film genre that evokes excitement and suspense in the audience. The suspense element found in most films' plots is particularly exploited by the filmmaker in this genre ...
''
Cellular
Cellular may refer to:
*Cellular automaton, a model in discrete mathematics
* Cell biology, the evaluation of cells work and more
* ''Cellular'' (film), a 2004 movie
*Cellular frequencies, assigned to networks operating in cellular RF bands
*Cell ...
''.
Warner Bros. played a large part in the discontinuation of the
HD DVD
HD DVD (short for High Definition Digital Versatile Disc) is an obsolete high-density optical disc format for storing data and playback of high-definition video. Supported principally by Toshiba, HD DVD was envisioned to be the successor to the ...
format. On January 4, 2008, Warner Bros. announced that they would drop support of HD DVD in favor of
Blu-ray
The Blu-ray Disc (BD), often known simply as Blu-ray, is a digital optical disc data storage format. It was invented and developed in 2005 and released on June 20, 2006 worldwide. It is designed to supersede the DVD format, and capable of st ...
Disc. HD DVDs continued to be released through May 2008, but only following Blu-ray and DVD releases.
Warner Bros.' ''Harry Potter'' film series was the worldwide highest-grossing film series of all time without adjusting for inflation. Its ''Batman'' film series was one of only two series to have two entries earn more than $1 billion worldwide. ''
Harry Potter and the Deathly Hallows – Part 2
''Harry Potter and the Deathly Hallows – Part 2'' is a 2011 fantasy film directed by David Yates from a screenplay by Steve Kloves. The film is the second of two cinematic parts based on the 2007 novel ''Harry Potter and the Deathly Hallow ...
'' was Warner Bros.' highest-grossing movie ever (surpassing ''
The Dark Knight
''The Dark Knight'' is a 2008 superhero film directed by Christopher Nolan from a screenplay he co-wrote with his brother Jonathan Nolan, Jonathan. Based on the DC Comics superhero, Batman, it is the sequel to ''Batman Begins'' (2005) and t ...
''). However, the Harry Potter movies have produced a net loss due to
Hollywood accounting
Hollywood accounting (also known as Hollywood bookkeeping) is the opaque or creative accounting methods used by the film, video, television and music industry to budget and record profits for creative projects. Expenditures can be inflated to re ...
. IMAX Corp. signed with Warner Bros. Pictures in April 2010 to release as many as 20 giant-format films through 2013.
On October 21, 2014, Warner Bros. created a short form digital unit, Blue Ribbon Content, under
Warner Bros. Animation
Warner Bros. Animation Inc. is an American animation studio which is part of the Warner Bros. Television Studios division of Warner Bros., a flagship of Warner Bros. Discovery. As the successor to Warner Bros. Cartoons, which was active from 19 ...
and Warner Digital Series president
Sam Register
Samuel Barnard Register (born June 16, 1969) is an American television producer, animator, and businessman. He is the president of Warner Bros. Animation, Cartoon Network Studios, and Hanna-Barbera Studios Europe.
Career
Formerly Vice President ...
. Warner Bros. Digital Networks announced its acquisition of online video company Machinima, Inc. on November 17, 2016.
As of 2015, Warner Bros. is one of only three studios to have released a pair of billion-dollar films in the same year (along with
Walt Disney Studios Motion Pictures
Walt Disney Studios Motion Pictures, formerly known as Buena Vista Pictures Distribution, Inc. until 2007, is an American film distribution studio within the Disney Media and Entertainment Distribution division of The Walt Disney Company. It ha ...
and
Universal Studios
Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Americ ...
); the distinction was achieved in 2012 with ''
The Dark Knight Rises
''The Dark Knight Rises'' is a 2012 superhero film directed by Christopher Nolan, who co-wrote the screenplay with his brother Jonathan Nolan, and the story with David S. Goyer. The film is based on the DC Comics character Batman, it is th ...
'' and '' The Hobbit: An Unexpected Journey''. As of 2016, it is the only studio to cross $1 billion at the domestic box office every year since 2000.
AT&T subsidiary
In June 2018, Warner Bros. parent company Time Warner was acquired by U.S. telecom company
AT&T
AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile te ...
, and renamed WarnerMedia, the former Time Inc. properties having been sold off to new owners. On October 16, 2018, WarnerMedia shut down
DramaFever
DramaFever was a video streaming website owned by Warner Bros. that offered on-demand streaming video of documentaries, movies, and TV shows with subtitles. DramaFever's content offering was both ad-supported for regular users and available i ...
, affecting 20 percent of Warner Bros.' digital networks staff.
On March 4, 2019, WarnerMedia announced a planned reorganization that would dissolve
Turner Broadcasting System
Turner Broadcasting System, Inc. (alternatively known as Turner Entertainment Networks from 2019 until 2022) was an American television and media conglomerate. Founded by Ted Turner and based in Atlanta, Georgia, it merged with Time Warner (lat ...
Adult Swim
Adult Swim (AS; stylized as dult swim'' and often abbreviated as s'') is an American adult-oriented night-time cable television channel that shares channel space with the basic cable network Cartoon Network and is programmed by its in-house ...
,
Boomerang
A boomerang () is a thrown tool, typically constructed with aerofoil sections and designed to spin about an axis perpendicular to the direction of its flight. A returning boomerang is designed to return to the thrower, while a non-returning ...
Williams Street
Williams Street Productions, LLC, d/b/a Williams Street and formerly known as Ghost Planet Industries, is an American animation and live action television production studio owned by the Warner Bros. Television Studios division of Warner Bros., ...
), as well as
Turner Classic Movies
Turner Classic Movies (TCM) is an American movie-oriented pay-TV network owned by Warner Bros. Discovery. Launched in 1994, Turner Classic Movies is headquartered at Turner's Techwood broadcasting campus in the Midtown business district of At ...
and
Otter Media
Otter Media Holdings, LLC was an American digital media company owned by WarnerMedia. The company was founded in 2014 by AT&T and The Chernin Group as a holding company of the anime streaming service, Crunchyroll who the latter invested in 2013 ...
, directly under Warner Bros. (Turner's remaining television services would be divided into WarnerMedia Entertainment and WarnerMedia News & Sports respectively). Aside from Otter Media, these assets operate under a newly formed Global Kids & Young Adults division, renamed on April 7, 2020, to Warner Bros. Global Kids, Young Adults and Classics. On May 31, 2019, Otter Media was transferred from Warner Bros. to WarnerMedia Entertainment to oversee the development of
HBO Max
HBO Max is an American subscription video on-demand over-the-top streaming service owned by Warner Bros. Discovery. Launched in the United States on May 27, 2020, the service is built around the libraries of HBO, Warner Bros., Cartoon Netw ...
, a new streaming service that would feature content from HBO and WarnerMedia brands.
Tom Ascheim
Tom Ascheim is an American television producer and executive. He most recently served president of Warner Bros. Global Kids, Young Adults and Classics from July 2020 until May 2022. From 1998 to 2003, Ascheim was the general manager of Noggin, wh ...
resigned as president of cable network Freeform to become the president of the Global Kids, Young Adults, and Classics division on July 1, 2020.
On November 13, 2019, Warner Bros. unveiled an updated iteration of its shield logo by
Pentagram
A pentagram (sometimes known as a pentalpha, pentangle, or star pentagon) is a regular five-pointed star polygon, formed from the diagonal line segments of a convex (or simple, or non-self-intersecting) regular pentagon. Drawing a circle arou ...
in anticipation of the company's upcoming centennial, which features a streamlined appearance designed to make it better-suited for multi-platform usage and iterations. The company also commissioned a new corporate
typeface
A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font.
There are thousands o ...
that is modeled upon the "WB" lettering.
Warner Bros. and HBO Max announced the Warner Max film label on February 5, 2020, which was to produce eight-to-ten mid-budget movies per year for the streaming service starting in 2020. However, the label was ultimately discontinued in October 2020 as part of a consolidation of the Warner Bros. Pictures group.
In February 2022, Village Roadshow, a co-financier of ''
The Matrix Resurrections
''The Matrix Resurrections'' is a 2021 American science fiction action film produced, co-written, and directed by Lana Wachowski, and being the first in ''Matrix'' franchise to be directed solely by Lana, without her sister, Lilly. It is the s ...
'', began a lawsuit against Warner Bros. over the hybrid release of the sci-fi sequel. Like all of Warner's 2021 films, the fourth ''Matrix'' film was given a
simultaneous release
A simultaneous release, also known as a day-and-date release, is the release of a film on multiple platforms—most commonly theatrical and home video—on the exact same day, or in very close proximity to each other. This is in contrast to the in ...
on both HBO Max and in theaters due to the
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
. According to a complaint filed by Village Roadshow, the decision ruined any December box office hopes. In May of that same year, Village Roadshow agreed to arbitration with Warner Bros. over the release of ''Resurrections''.
Warner Bros. Discovery
On March 23, 2022, Warner Bros. unveiled a logo and campaign for its upcoming centennial in 2023, "100 Years of Storytelling". It will begin in late 2022 and last throughout 2023, and include commemorative initiatives across all Warner Bros. divisions and properties.
On April 8, 2022, AT&T divested WarnerMedia to its shareholders, and in turn merged with
Discovery Inc.
Discovery, Inc. was an American multinational mass media factual television conglomerate based in New York City. Established in 1985, the company operated a group of factual and lifestyle television brands, such as the namesake Discovery Cha ...
to form
Warner Bros. Discovery
Warner Bros. Discovery, Inc. (WBD) is an American multinational mass media and entertainment conglomerate headquartered at 230 Park Avenue South in New York City. It was formed after the spin-off of WarnerMedia by AT&T, and its merger with Di ...
. The new company is led by Discovery's CEO
David Zaslav
David Zaslav (born January 15, 1960) is an American media executive who currently serves as the Chief Executive Officer and President of Warner Bros. Discovery. Zaslav spearheaded the transaction between AT&T and Discovery to combine with Warne ...
.
In November 2022,
James Gunn
James Francis Gunn Jr. (born August 5, 1966) is an American filmmaker and executive. He began his career as a screenwriter in the mid-1990s, starting at Troma Entertainment with ''Tromeo and Juliet'' (1997). He then began working as a directo ...
and
Peter Safran
Peter Safran (born 22 November 1965) is a British-American film producer and manager. He currently serves as the co-chairperson and CEO of DC Studios alongside James Gunn.
Early life
After growing up in the UK, Safran graduated from Princeton Un ...
became the co-chairpersons and CEOs of DC Films, which was renamed to "DC Studios". The studio also become an independent division of Warner Bros.
Company units
Warner Bros. Entertainment operates three primary business segments they call "divisions": Motion Pictures, Television, and other entertainment assets (which includes Digital Networks, Technology,
Live Theatre
Live Theatre, formerly Live Theatre Company, is a new writing theatre and company based in Newcastle upon Tyne, England. As well as producing and presenting new plays many of which go on to tour nationally and internationally, it seeks out an ...
, and Studio Facilities).
Motion Pictures includes the company's primary business units, such as
Warner Bros. Pictures
Warner Bros. Pictures is an American film production and distribution company of the Warner Bros. Pictures Group division of Warner Bros. Entertainment (both ultimately owned by Warner Bros. Discovery). The studio is the flagship producer of ...
,
New Line Cinema
New Line Cinema is an American film production studio owned by Warner Bros. Discovery and is a film label of Warner Bros. It was founded in 1967 by Robert Shaye as an independent film distribution company; later becoming a film studio after ...
,
DC Studios
DC Studios is an American film and television studio that is a division of Warner Bros., which is a subsidiary of Warner Bros. Discovery. It is dedicated to the production of films, series, and animations based on characters from DC Comics, am ...
and
Castle Rock Entertainment
Castle Rock Entertainment is an American film and television production company founded in 1987 by Martin Shafer, director Rob Reiner, Andrew Scheinman, Glenn Padnick and Alan Horn. It is a label of Warner Bros. Entertainment, itself a subsidia ...
Barry Meyer
Barry M. Meyer (born November 28, 1946) is an American television producer who served as Chairman of Warner Bros. Entertainment.
Early life
Born to a Jewish family in New York City, the son of Perry Meyer and Lillian Katz Meyer. Meyer holds a ba ...
(1999–2013)
*
Kevin Tsujihara
Kevin Ken Tsujihara (born October 25, 1964) is an American businessman, and former chairman and CEO of Warner Bros Entertainment. He succeeded Barry Meyer as CEO in March 2013, and as chairman in December 2013, having previously served as presid ...
(2013–2019)
*
Ann Sarnoff
Ann Marie Sarnoff (née Misiaszek; born c. 1961) is an American television executive. She became the chairwoman and CEO of Warner Bros. in the summer of 2019. Sarnoff was the first woman to hold the position at the company.
Early life and educat ...
(2019–2022)
;Vice chairman
* Edward A. Romano (1994–2016)
;Presidents
*
Terry Semel
Terence Steven Semel (born February 24, 1943) is an American corporate executive who was the chairman and CEO of Yahoo! Incorporated from 2001 to 2007. He resigned as CEO due in part to pressure from shareholders' dissatisfaction over his compe ...
(1994–1999)
;Chief executive officers
* Robert A. Daly (1980–1999)
*
Barry Meyer
Barry M. Meyer (born November 28, 1946) is an American television producer who served as Chairman of Warner Bros. Entertainment.
Early life
Born to a Jewish family in New York City, the son of Perry Meyer and Lillian Katz Meyer. Meyer holds a ba ...
(1999–2013)
*
Kevin Tsujihara
Kevin Ken Tsujihara (born October 25, 1964) is an American businessman, and former chairman and CEO of Warner Bros Entertainment. He succeeded Barry Meyer as CEO in March 2013, and as chairman in December 2013, having previously served as presid ...
(2013–2019)
*
Ann Sarnoff
Ann Marie Sarnoff (née Misiaszek; born c. 1961) is an American television executive. She became the chairwoman and CEO of Warner Bros. in the summer of 2019. Sarnoff was the first woman to hold the position at the company.
Early life and educat ...
(2019–2022)
;Chief operating officers
*
Terry Semel
Terence Steven Semel (born February 24, 1943) is an American corporate executive who was the chairman and CEO of Yahoo! Incorporated from 2001 to 2007. He resigned as CEO due in part to pressure from shareholders' dissatisfaction over his compe ...
(1982–1994)
*
Barry Meyer
Barry M. Meyer (born November 28, 1946) is an American television producer who served as Chairman of Warner Bros. Entertainment.
Early life
Born to a Jewish family in New York City, the son of Perry Meyer and Lillian Katz Meyer. Meyer holds a ba ...
(1994–1999)
International distribution arrangements
From 1971 until the end of 1987, Warner's international distribution operations were a joint venture with
Columbia Pictures
Columbia Pictures Industries, Inc. is an American film production studio that is a member of the Sony Pictures Motion Picture Group, a division of Sony Pictures Entertainment, which is one of the Big Five studios and a subsidiary of the mu ...
. In some countries, this joint venture distributed films from other companies (such as
EMI Films
EMI Films was a British film studio and distributor. A subsidiary of the EMI conglomerate, the corporate name was not used throughout the entire period of EMI's involvement in the film industry, from 1969 to 1986, but the company's brief conne ...
and
Cannon Films
The Cannon Group, Inc. was an American group of companies, including Cannon Films, which produced films from 1967 to 1994. The extensive group also owned, amongst others, a large international cinema chain and a video film company that invested ...
in the UK). Warner ended the venture in 1988.
On May 4, 1987,
Buena Vista Pictures Distribution
Walt Disney Studios Motion Pictures, formerly known as Buena Vista Pictures Distribution, Inc. until 2007, is an American film distribution studio within the Disney Media and Entertainment Distribution division of The Walt Disney Company. It h ...
signed a theatrical distribution agreement with Warner Bros. International for the release of Disney and Touchstone films in overseas markets, with Disney retaining full control of all distribution and marketing decisions on their product. In 1992, Disney opted to end their joint venture with Warner Bros. to start autonomously distributing their films in the aforementioned markets.
On February 6, 2014, Columbia TriStar Warner Filmes de Portugal Ltda., a joint venture with Sony Pictures which distributed both companies' films in Portugal, announced that it would close its doors on March 31, 2014. NOS Audiovisuais handles distribution of Warner Bros. films in Portugal since then, while the distribution duties for Sony Pictures films in the country were taken over by Big Picture Films.
Warner Bros. still handles the distribution of Sony Pictures films in Italy.
Since January 1, 2021, Warner Bros. films are distributed through
Universal Pictures
Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...
in
Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...
citing WarnerMedia's closure of its Hong Kong theatrical office. On January 12, 2021, Warner Bros. handles the theatrical distribution of Universal Pictures films in Brazil.
In August 2022, Warner Bros. Pictures entered into a multi-year deal for distributing MGM films outside the United States, including on home entertainment. The contract included joint participation of both companies for marketing, advertising, publicity, film distribution, and relationship with exhibitors for future MGM titles.
Film library
Acquired libraries
Mergers and acquisitions have helped Warner Bros. accumulate a diverse collection of films, cartoons and television programs. As of 2022, Warner Bros. owned more than 145,000 hours of programming, including 12,500 feature films and 2,400 television programs comprising more than tens of thousands of individual episodes.
In the aftermath of the 1948 antitrust suit, uncertain times led Warner Bros. in 1956 to sell most of its pre-1950 films and cartoons to
Associated Artists Productions
Associated Artists Productions, Inc. (a.a.p.) later known as United Artists Associated was an American distributor of theatrical feature films and subjects for television. Associated Artists Productions was the copyright owner of the ''Popey ...
Popeye
Popeye the Sailor Man is a fictional cartoon character created by Elzie Crisler Segar.Paramount Pictures. Two years later, a.a.p. was sold to
United Artists
United Artists Corporation (UA), currently doing business as United Artists Digital Studios, is an American digital production company. Founded in 1919 by D. W. Griffith, Charlie Chaplin, Mary Pickford, and Douglas Fairbanks, the stud ...
, which owned the company until 1981, when
Metro-Goldwyn-Mayer
Metro-Goldwyn-Mayer Studios Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by Amazon through MGM Holdings, founded on April 17, 1924 ...
acquired United Artists.
In 1982, during their independent years,
Turner Broadcasting System
Turner Broadcasting System, Inc. (alternatively known as Turner Entertainment Networks from 2019 until 2022) was an American television and media conglomerate. Founded by Ted Turner and based in Atlanta, Georgia, it merged with Time Warner (lat ...
acquired
Brut Productions Brut Productions was a film production company that was an offshoot of Fabergé cosmetics under George Barrie.
History
Barrie began thinking about becoming involved in movie production when producer Mike Frankovich asked Fabergé to make a mock a ...
, the film production arm of France-based then-struggling personal-care company Faberge Inc.
In 1986, Turner Broadcasting System acquired
Metro-Goldwyn-Mayer
Metro-Goldwyn-Mayer Studios Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by Amazon through MGM Holdings, founded on April 17, 1924 ...
. Finding itself in debt,
Turner Entertainment
Turner Entertainment Company is an American multimedia company founded by Ted Turner in 1986. Purchased by Time Warner in 1996 as part of its acquisition of Turner Broadcasting System (TBS), the company was largely responsible for overseeing th ...
kept the pre-May 1986 MGM film and television libraries and a small portion of the United Artists library (including the a.a.p. library and North American rights to the
RKO Radio Pictures
RKO Radio Pictures Inc., commonly known as RKO Pictures or simply RKO, was an American film production and distribution company, one of the "Big Five" film studios of Hollywood's Golden Age. The business was formed after the Keith-Albee-Orph ...
library) while spinning off the rest of MGM.
In 1989, Warner Communications acquired Lorimar-Telepictures Corporation. Lorimar's catalogue included the post-1974 library of Rankin/Bass Productions, and the post-1947 library of Monogram Pictures/Allied Artists Pictures Corporation.
In 1991, Turner Broadcasting System acquired animation studio Hanna-Barbera and the
Ruby-Spears
Ruby-Spears Productions (also known as Ruby-Spears Enterprises) was a Burbank, California–based American entertainment production company that specialized in animation with another branch in Rome, Italy. This company was founded in 1977 by vete ...
Castle Rock Entertainment
Castle Rock Entertainment is an American film and television production company founded in 1987 by Martin Shafer, director Rob Reiner, Andrew Scheinman, Glenn Padnick and Alan Horn. It is a label of Warner Bros. Entertainment, itself a subsidia ...
on December 22, 1993, and
New Line Cinema
New Line Cinema is an American film production studio owned by Warner Bros. Discovery and is a film label of Warner Bros. It was founded in 1967 by Robert Shaye as an independent film distribution company; later becoming a film studio after ...
on January 28, 1994. On October 10, 1996,
Time Warner
Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States.
It was originally established in 1972 by ...
acquired Turner Broadcasting System, thus bringing Warner Bros.' pre-1950 library back home. However, Warner Bros. only owns Castle Rock Entertainment's post-1994 library. In 2008, Time Warner integrated New Line into Warner Bros.
The Warner Bros. Archives
The
University of Southern California
, mottoeng = "Let whoever earns the palm bear it"
, religious_affiliation = Nonsectarian—historically Methodist
, established =
, accreditation = WSCUC
, type = Private research university
, academic_affiliations =
, endowment = $8.1 ...
Warner Bros. Archives is the largest single studio collection in the world. Donated in 1977 to USC's School of Cinema-Television by Warner Communications, the WBA houses departmental records that detail Warner Bros. activities from the studio's first major feature, ''My Four Years in Germany'' (1918), to its sale to Seven Arts in 1968. It presents a complete view of the production process during the
Golden Age of Hollywood
Golden means made of, or relating to gold.
Golden may also refer to:
Places United Kingdom
*Golden, in the parish of Probus, Cornwall
*Golden Cap, Dorset
*Golden Square, Soho, London
*Golden Valley, a valley on the River Frome in Gloucestershir ...
. UA donated pre-1950 Warner Bros. nitrate negatives to the
Library of Congress
The Library of Congress (LOC) is the research library that officially serves the United States Congress and is the ''de facto'' national library of the United States. It is the oldest federal cultural institution in the country. The library ...
and post-1951 negatives to the
UCLA Film and Television Archive
The UCLA Film & Television Archive is a visual arts organization focused on the preservation, study, and appreciation of film and television, based at the University of California, Los Angeles (UCLA).
Also a nonprofit exhibition venue, the ar ...
. Most of the company's legal files, scripts, and production materials were donated to the
Wisconsin Center for Film and Theater Research
The Wisconsin Center for Film and Theater Research (WCFTR) is a major archive of motion picture, television, radio, and theater research materials. Located in the headquarters building of the Wisconsin Historical Society in Madison, Wisconsin, the ...
.
See also
*
Warner Bros. Studios, Burbank
Warner Bros. Studios, Burbank, formerly known as First National Studio (1926–1929), Warner Bros.-Seven Arts Studios (1967–1970) and The Burbank Studios (1972–1990), is a major filmmaking facility owned and run by Warner Bros. Entertainmen ...
Warner Bros. Television Studios
Warner Bros. Television Studios (operating under the name Warner Bros. Television; formerly known as Warner Bros. Television Division) is an American television production and distribution studio of the Warner Bros. Television Group division of ...
Warner Records
Warner Records Inc. (formerly Warner Bros. Records Inc.) is an American record label. A subsidiary of the Warner Music Group, it is headquartered in Los Angeles, California. It was founded on March 19, 1958, as the recorded music division of the ...
Warner Bros. Animation
Warner Bros. Animation Inc. is an American animation studio which is part of the Warner Bros. Television Studios division of Warner Bros., a flagship of Warner Bros. Discovery. As the successor to Warner Bros. Cartoons, which was active from 19 ...
*
Warner Bros. Studios, Leavesden
Warner Bros. Studios, Leavesden is an studio complex in Leavesden in Watford, Hertfordshire, in South East England. Formerly known as Leavesden Film Studios and still colloquially known as Leavesden Studios or simply Leavesden, it is a film ...
Notes
References
Footnotes
Works cited
*
*
*
* Sarris, Andrew. 1998. “You Ain’t Heard Nothin’ Yet.” The American Talking Film History & Memory, 1927–1949. Oxford University Press.
*
*
*
*
*
*