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Walter Arthur Maier (October 4, 1893 – January 11, 1950) was a noted radio personality, public speaker, prolific author, university professor, scholar of ancient Semitic languages and culture,
Lutheran Lutheranism is one of the largest branches of Protestantism, identifying primarily with the theology of Martin Luther, the 16th-century German monk and reformer whose efforts to reform the theology and practice of the Catholic Church launched th ...
theologian Theology is the systematic study of the nature of the divine and, more broadly, of religious belief. It is taught as an academic discipline, typically in universities and seminaries. It occupies itself with the unique content of analyzing the ...
and
editor Editing is the process of selecting and preparing written, photographic, visual, audible, or cinematic material used by a person or an entity to convey a message or information. The editing process can involve correction, condensation, orga ...
. He is best known as the speaker for ''
The Lutheran Hour ''The Lutheran Hour'' is a U.S.-based Christian radio program produced by Lutheran Hour Ministries. The weekly broadcast began on October 2, 1930, as an outreach ministry of the Lutheran Laymen's League, part of the Lutheran Church–Missouri S ...
'' radio broadcast from 1930 to 1950.


Early life and education

Maier was born in
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
,
Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...
on October 4, 1893, the fourth of five children to German immigrants Emil William and Anna Katherine 'Grossie' Maier. Maier grew up in Boston as an integral part of this large, close-knit, devoutly Christian family, spending his summers at the family farm near
Canaan, New Hampshire Canaan is a town in Grafton County, New Hampshire, United States. The population was 3,794 at the 2020 census. It is the location of Mascoma State Forest. Canaan is home to the Cardigan Mountain School, the town's largest employer. The main v ...
. Maier planned to enter the ministry from an early age. His family supported his goals by arranging for him to attend the Concordia Collegiate Institute in New York, an academy combining both high school and junior college in the fashion of a European ''Gymnasium''. Here, young Maier learned
Greek Greek may refer to: Greece Anything of, from, or related to Greece, a country in Southern Europe: *Greeks, an ethnic group. *Greek language, a branch of the Indo-European language family. **Proto-Greek language, the assumed last common ancestor ...
,
Latin Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the ...
, and
German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ger ...
, along with other background materials suitable for an aspiring Lutheran minister. And here he first developed his love for studies in
Hebrew Hebrew (; ; ) is a Northwest Semitic language of the Afroasiatic language family. Historically, it is one of the spoken languages of the Israelites and their longest-surviving descendants, the Jews and Samaritans. It was largely preserved ...
, the language of the Christian
Old Testament The Old Testament (often abbreviated OT) is the first division of the Christian biblical canon, which is based primarily upon the 24 books of the Hebrew Bible or Tanakh, a collection of ancient religious Hebrew writings by the Israelites. The ...
. After graduating as
valedictorian Valedictorian is an academic title for the highest-performing student of a graduating class of an academic institution. The valedictorian is commonly determined by a numerical formula, generally an academic institution's grade point average (GPA ...
of the Concordia Institute, Maier obtained his B.A. from
Boston University Boston University (BU) is a private research university in Boston, Massachusetts. The university is nonsectarian, but has a historical affiliation with the United Methodist Church. It was founded in 1839 by Methodists with its original campu ...
in 1913. From there, he went directly to
Concordia Seminary Concordia Seminary is a Lutheran seminary in Clayton, Missouri. The institution's primary mission is to train pastors, deaconesses, missionaries, chaplains, and church leaders for the Lutheran Church–Missouri Synod (LCMS). Founded in 1839, t ...
in
St. Louis, Missouri St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi River, Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the Greater St. Louis, ...
, where he supported himself by selling Oliver typewriters. Here, once again, it was the Hebrew language and Old Testament studies that engrossed Maier. And once again, his love for the subject caused him to excel in it. Upon graduation in 1916, and in recognition of his proficiency in the field, young Maier was awarded a graduate fellowship in Old Testament studies at
Harvard Divinity School Harvard Divinity School (HDS) is one of the constituent schools of Harvard University in Cambridge, Massachusetts. The school's mission is to educate its students either in the academic study of religion or for leadership roles in religion, gov ...
. Due to the breadth of his academic goals, Maier studied at Harvard Divinity School from 1916 to 1918, and at
Harvard Graduate School of Arts and Sciences The Graduate School of Arts and Sciences (GSAS) is the largest of the twelve graduate schools of Harvard University. Formed in 1872, GSAS is responsible for most of Harvard's graduate degree programs in the humanities, social sciences, and natura ...
from 1918 to 1920. These four years saw the completion of course requirements for both
Master of Arts A Master of Arts ( la, Magister Artium or ''Artium Magister''; abbreviated MA, M.A., AM, or A.M.) is the holder of a master's degree awarded by universities in many countries. The degree is usually contrasted with that of Master of Science. Tho ...
and
Doctor of Philosophy A Doctor of Philosophy (PhD, Ph.D., or DPhil; Latin: or ') is the most common Academic degree, degree at the highest academic level awarded following a course of study. PhDs are awarded for programs across the whole breadth of academic fields ...
degrees, and the creation of a first draft of his doctoral dissertation, ''Slavery in the Time of the Hammurabi Dynasty''. His perspicacity concerning
Biblical Hebrew Biblical Hebrew (, or , ), also called Classical Hebrew, is an archaic form of the Hebrew language, a language in the Canaanite branch of Semitic languages spoken by the Israelites in the area known as the Land of Israel, roughly west of ...
led to the mastery of other
Semitic languages The Semitic languages are a branch of the Afroasiatic language family. They are spoken by more than 330 million people across much of West Asia, the Horn of Africa, and latterly North Africa, Malta, West Africa, Chad, and in large immigra ...
such as
Arabic Arabic (, ' ; , ' or ) is a Semitic languages, Semitic language spoken primarily across the Arab world.Semitic languages: an international handbook / edited by Stefan Weninger; in collaboration with Geoffrey Khan, Michael P. Streck, Janet C ...
,
Assyrian Assyrian may refer to: * Assyrian people, the indigenous ethnic group of Mesopotamia. * Assyria, a major Mesopotamian kingdom and empire. ** Early Assyrian Period ** Old Assyrian Period ** Middle Assyrian Empire ** Neo-Assyrian Empire * Assyrian ...
, and
Babylonia Babylonia (; Akkadian: , ''māt Akkadī'') was an ancient Akkadian-speaking state and cultural area based in the city of Babylon in central-southern Mesopotamia (present-day Iraq and parts of Syria). It emerged as an Amorite-ruled state c. ...
n, as well as the Hittite and Sumerian languages; and included the ability to read ancient
cuneiform Cuneiform is a logo-syllabic script that was used to write several languages of the Ancient Middle East. The script was in active use from the early Bronze Age until the beginning of the Common Era. It is named for the characteristic wedge-sha ...
. The study of Semitics also led to his deep understanding of the history, literature, and culture of the ancient societies associated with these languages. In 1917,
Harvard Divinity School Harvard Divinity School (HDS) is one of the constituent schools of Harvard University in Cambridge, Massachusetts. The school's mission is to educate its students either in the academic study of religion or for leadership roles in religion, gov ...
awarded Maier the Billings Prize for oratory. He received an M.A. in Semitic language, literature and history from
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...
in 1920; and in 1929 became the twentieth person to ever receive his doctorate from Harvard in Semitics. Since America's oldest college had been founded in 1636, an average of one successful candidate every fifteen years had received this degree. But academics were not Maier's only pursuit during these years at Harvard. Having been ordained into the holy ministry on May 20, 1917, Maier also served as assistant pastor for the Zion Lutheran Church in Boston from 1917 to 1920. To these duties he added service as a United States Army chaplain from 1918 onward. Much of his work in the chaplain corps was spent working with German prisoners of
World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
being held in the Boston area. For his ministry to these captured Germans, Chaplain Maier was eventually presented with a
Luther Bible The Luther Bible (german: Lutherbibel) is a German language Bible translation from Latin sources by Martin Luther. The New Testament was first published in September 1522, and the complete Bible, containing the Old and New Testaments with Apocry ...
, 2nd edition, 1541.


Walther League

Upon receipt of his M.A. degree in 1920, Maier was offered a number of university teaching positions which would have facilitated his preparation for the doctorate. Although the opportunity to continue his academic career obviously held great appeal, Maier chose to first answer the call of the church. Founded the year of Maier's birth, the Lutheran young people's organization known as the Walther League was in need of a national director. Among other responsibilities, this office included editorship of the organization's monthly journal, ''The Walther League Messenger''. Forsaking his cherished New England for this position in Milwaukee, Maier was installed as executive secretary on October 7, 1920. One of the first tasks suggested to Secretary Maier by the League's executive board was to discontinue funding of the Wheat Ridge Tuberculosis Sanatorium, an expensive facility maintained largely through League support. The young League executive visited the clinic himself, planning to deliver the bad news in person. But after seeing the need of the patients and the vision of the Wheat Ridge staff, and without consulting his board, Maier ended up pledging the League's support for capital expansion of the hospital. Amazingly, the young people of the Walther League were able to raise more than $200,000 in the following months to keep this promise. Today the Sanatorium is no longer needed, but a viable Wheat Ridge Ministries is still about "Lutherans seeding new ministries of health and hope in the name of the healing Christ." The new editor of ''The Walther League Messenger'' also enhanced the publishing arm of the League. Editor Maier increased the size of the magazine, added features and pictures, wrote stirring editorials, and wrapped it all in a new, more appealing format. Through these improvements and the rapid growth of League membership under Maier's direction, the circulation of the ''Messenger'' doubled in a few months. One of these new readers was a young suburban Indianapolis teacher by the name of Hulda Augusta Eickhoff. Impressed by the solid message and zestful writing style of the articles signed only with the initials “W.A.M.”, Miss Eickhoff decided to join the Walther League and become a part of their vision. Soon Hulda was elected secretary of the Indianapolis chapter. Her program material had to be approved by “W.A.M.” in Milwaukee, who became as smitten with her writing as she was with his. It was just a matter of time before the handsome twenty-seven-year-old national secretary met the secretary of the Indianapolis chapter; a slender brunette with expressive brown eyes and sparkling smile who was destined to become his bride. Married in 1924, they eventually had two sons: Walter A. Maier II, born in 1925; and
Paul L. Maier Paul L. Maier (born May 31, 1930) is a historian and novelist. He has written several works of scholarly and popular non-fiction about Christianity and novels about Christian historians. He is the former Russell H. Seibert Professor of Ancient H ...
, born in 1929. Maier continued in his capacity as editor of the ''Messenger'' through 1945.


Concordia Seminary

In 1922, Maier accepted the call to become Professor of
Old Testament The Old Testament (often abbreviated OT) is the first division of the Christian biblical canon, which is based primarily upon the 24 books of the Hebrew Bible or Tanakh, a collection of ancient religious Hebrew writings by the Israelites. The ...
History and Interpretation at
Concordia Seminary Concordia Seminary is a Lutheran seminary in Clayton, Missouri. The institution's primary mission is to train pastors, deaconesses, missionaries, chaplains, and church leaders for the Lutheran Church–Missouri Synod (LCMS). Founded in 1839, t ...
. At 29 years of age he was the youngest person to hold the rank of full professor in the institution's eighty-three year history. In order to take this post in St. Louis, Maier resigned as executive secretary of the Walther League, but retained the responsibility of editor for the ''Messenger''. Here Maier was known as “a bear in the classroom, but a prince at home,” by the generation of young seminarians to whom he expounded the Hebrew language and Old Testament
exegesis Exegesis ( ; from the Ancient Greek, Greek , from , "to lead out") is a critical explanation or interpretation (logic), interpretation of a text. The term is traditionally applied to the interpretation of Bible, Biblical works. In modern usage, ...
. The same Professor Maier who kept impeccably high standards in the classroom was also known for inviting entire classes of students – sometimes over 100 strong – into his home for meals and entertainment. In 1926 Concordia Seminary moved from southern St. Louis on Jefferson Avenue into a newly constructed facility west of St. Louis in the suburb of Clayton. The Maier family moved into a house built on the Clayton campus, where Maier lived for the rest of his life.


Entry into radio broadcasting

In March 1923 the ''Messenger'' featured a W.A.M. editorial entitled “Why not a Lutheran Broadcasting Station?” Its editor had long recognized the potential of radio to carry the gospel message to the masses, and dedicated numerous articles, editorials, conferences and addresses to the realization of this goal. Funded by appropriations from the Walther League, Lutheran Layman's League, friends, and seminary students, a 500 watt transmitter was purchased and the first Christian radio station was born at Concordia Seminary. The new station, designated KFUO by the Federal Radio Commission, first proclaimed “The Gospel Voice” upon a 545.1 meter wavelength on Sunday, December 14, 1924, at 9:15 p.m. Maier had two weekly programs on the fledgling station, but repeatedly promised, “This is only the beginning!”. Although KFUO was well received and well supported, Maier envisioned a broader audience than could be reached by constructing local radio stations. By 1929, with the goal of spreading the gospel from coast-to-coast, he was investigating the logistics of network broadcasting. At this time, the major radio networks donated air time to the Federal Council of Churches, but no single denomination had ever produced a nationwide radio show dedicated to spreading the gospel. Having persuaded the Missouri Synod of the validity of this project, Maier contacted the
National Broadcasting Company The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
early in 1930. He was disappointed to find that NBC would not donate air time to the Lutheran Church, or any other single denomination. Worse still, they would not even allow the Lutheran Church to purchase air time. NBC's policy, Maier was told, precluded putting religious time on a commercial basis. Maier then approached the
Columbia Broadcasting System CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...
. CBS accepted paid religious programs but would the charge full commercial rate of $4500 per half-hour to broadcast over its thirty-four city network. An expense of over $200,000 annually seeming too much for the Synod during the depths of the
Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
, the project was turned over to the Lutheran Layman's League. The L.L.L. had already shown enthusiasm for religious broadcasting, and had great respect for Maier. In the end, the L.L.L. and Walther League were able to raise commitments of $94,000 by late summer – enough to sign the contract with CBS and commence broadcasting. With Maier as Speaker, ''
The Lutheran Hour ''The Lutheran Hour'' is a U.S.-based Christian radio program produced by Lutheran Hour Ministries. The weekly broadcast began on October 2, 1930, as an outreach ministry of the Lutheran Laymen's League, part of the Lutheran Church–Missouri S ...
'' premiered on Thursday, October 2, 1930, at 10:00 (Eastern) or 7:00 (Pacific); immediately following CBS's hit mystery, ''The Shadow''. Polling systems for ratings had not yet been invented. The size of a listening audience was estimated by counting each program's fan mail. 15,000 communications were received during the first few weeks of broadcasting. Within a few months, with the listening audience estimated at five million hearers, ''The Lutheran Hour'' was receiving more mail than such top secular shows as ''
Amos ‘n’ Andy ''Amos 'n' Andy'' is an American radio sitcom about black characters, initially set in Chicago and later in the Harlem section of New York City. While the show had a brief life on 1950s television with black actors, the 1928 to 1960 radio show ...
.'' ''The Lutheran Hour'' was featured in over eight-hundred newspapers nationwide and regularly selected by both the
New York Herald Tribune The ''New York Herald Tribune'' was a newspaper published between 1924 and 1966. It was created in 1924 when Ogden Mills Reid of the ''New-York Tribune'' acquired the ''New York Herald''. It was regarded as a "writer's newspaper" and competed ...
and Post as a recommended program for Thursdays. The program ran for thirty-six weeks its first season, and received over 57,000 pieces of correspondence. Due to financial concerns, ''The Lutheran Hour'' was discontinued from June, 1931 through 1934.


Public speaker

Discontinuation of the ''Lutheran Hour'' merely caused W.A.M. to redouble speaking efforts. He still had access to KFUO for local broadcasting; several times he was invited to speak on ''The Lutheran Hour of Faith and Fellowship'', a Detroit-based program which broadcast on a seven station network in Michigan and Indiana; he could reach the public through ''Messenger'' editorials; and he taught scores of young seminarians Semitic languages and culture, and how to apply this knowledge to a better understanding of Scripture. But Maier could also reach vast audiences through public speaking. From the time that W.A.M. received the coveted Billings prize, he had received acclaim for remarkable gifts as a public speaker. In 1917, whilst attending Harvard, young Maier's addresses at Clinton, Massachusetts garnered glowing reviews from the local newspaper. By 1920, Executive Secretary Maier was addressing audiences numbering in the thousands. In 1925, he was keynote speaker before an audience of 10,000 for the Lutheran Day Festival at Ocean Grove, New Jersey. On Sunday, June 23, 1929, some 70,000 people attending the quadricentennial celebration of Luther's Catechism listened attentively to the event's featured speaker, Walter A. Maier. From this time onward, the eloquent Semitics Professor was destined to speak before audiences numbering in the tens of thousands. Soon after the ''Lutheran Hour'' went off the air, Maier presented one of his most significant essays, “The Jeffersonian Ideals of Religious Liberty,” before the Institute of Public Affairs at the
University of Virginia The University of Virginia (UVA) is a Public university#United States, public research university in Charlottesville, Virginia. Founded in 1819 by Thomas Jefferson, the university is ranked among the top academic institutions in the United S ...
. For this highly publicized conference on church-state relationships, W.A.M. was to share the rostrum with such notables as President
Herbert Hoover Herbert Clark Hoover (August 10, 1874 – October 20, 1964) was an American politician who served as the 31st president of the United States from 1929 to 1933 and a member of the Republican Party, holding office during the onset of the Gr ...
and Rear Admiral
Richard E. Byrd Richard Evelyn Byrd Jr. (October 25, 1888 – March 11, 1957) was an American naval officer and explorer. He was a recipient of the Medal of Honor, the highest honor for valor given by the United States, and was a pioneering American aviator, p ...
. Maier's presentation was given a standing ovation, made headlines across the nation the next morning, and was later published. Later in 1930, Maier was challenged by the Chicago Chapter of the American Association for the Advancement of Atheism to a debate with the renowned atheist,
Clarence Darrow Clarence Seward Darrow (; April 18, 1857 – March 13, 1938) was an American lawyer who became famous in the early 20th century for his involvement in the Leopold and Loeb murder trial and the Scopes "Monkey" Trial. He was a leading member of t ...
. The matter reached the newspapers, igniting strong sentiments from both
Atheists Atheism, in the broadest sense, is an absence of belief in the existence of deities. Less broadly, atheism is a rejection of the belief that any deities exist. In an even narrower sense, atheism is specifically the position that there no d ...
and
Christians Christians () are people who follow or adhere to Christianity, a monotheistic Abrahamic religion based on the life and teachings of Jesus Christ. The words ''Christ'' and ''Christian'' derive from the Koine Greek title ''Christós'' (Χρι ...
. Clarence Darrow issued a statement to the
Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. newspa ...
: “I never issued any challenge of this nature and no one has been authorized to issue such a challenge on my behalf.” Despite further entreaty from the challenging institution, Darrow declined to enter the fray, much to the disappointment of Maier. During this period, Maier accepted speaking engagements nearly every weekend. ''Time'' magazine featured articles on his “Seven Fatal Follies” and “Back to Luther!” addresses at Ocean Grove (July 27, 1931 and Sept. 4, 1933 respectively). In the fall of 1932, he and Michigan Governor
Wilber M. Brucker Wilber Marion Brucker (June 23, 1894 – October 28, 1968) was an American Republican politician. Born in Saginaw, Michigan, he served as the 32nd governor of Michigan from 1931 to 1933 and as the United States Secretary of the Army betwee ...
addressed 11,000 at the Motor City's State Fair Coliseum to honor the bicentennial of
George Washington George Washington (February 22, 1732, 1799) was an American military officer, statesman, and Founding Father who served as the first president of the United States from 1789 to 1797. Appointed by the Continental Congress as commander of th ...
’s birth. Maier spoke before 16,000 at
Olympia Stadium Detroit Olympia, also known as Olympia Stadium, was a multi-purpose arena in Detroit. Nicknamed "The Old Red Barn", it was best known as the home of the Detroit Red Wings of the National Hockey League (NHL) from its opening in 1927 to 1979. Histo ...
in Detroit in 1933, over 25,000 at Belle Isle in 1934. When the Lutheran Hour resumed in 1935, Maier continued to speak before capacity crowds, deeming the message more important than his own well-being. Maier became a chief spokesman for the vigorous reassertion of classic Christianity. A superb orator, with the educational background to support his positions, Maier possessed the ability to communicate traditional Christianity in an untraditional manner, (as one magazine writer quipped, “the soapbox delivery of a Harvard script”). His version of traditional Christianity was pure Protestant orthodoxy based on Scripture and mediated through the Lutheran confessional traditions. In 1948, when
Eleanor Roosevelt Anna Eleanor Roosevelt () (October 11, 1884November 7, 1962) was an American political figure, diplomat, and activist. She was the first lady of the United States from 1933 to 1945, during her husband President Franklin D. Roosevelt's four ...
labeled him as a "fanatic fundamentalist," he replied with a sermon entitled, "You, Too, Should be a Fundamentalist!" (Roosevelt later retracted her charge and apologized to W.A.M.)


The Lutheran Hour

From the time that ''The Lutheran Hour'' went off the national air in 1931, Maier never stopped working for its return. To avoid the prohibitive costs associated with the first network season, Maier and the radio committee of The Detroit Lutheran Pastoral Conference decided to recommence operations on the newly formed
Mutual Broadcasting System The Mutual Broadcasting System (commonly referred to simply as Mutual; sometimes referred to as MBS, Mutual Radio or the Mutual Radio Network) was an American commercial radio network in operation from 1934 to 1999. In the Old-time radio, golden ...
. Although the reinstituted Lutheran Hour would broadcast on only eight stations, it included heavyweight
WLW WLW (700 AM) is a commercial news/talk radio station licensed to Cincinnati, Ohio. Owned by iHeartMedia, WLW is a clear-channel station, often identifying itself as The Big One. WLW operates with around the clock. Its daytime signal provides ...
of Cincinnati. Broadcasting at 500,000 watts, or ten times the maximum output allowed by the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
(FCC) today, WLW could be heard anywhere east of the Rocky Mountains. Commencing on Sunday, February 10, 1935, the ''Lutheran Hour'' proclaimed its second season from Epiphany Church in Detroit.
Brace Beemer Brace Beemer (December 9, 1902 – March 1, 1965) was an American radio actor and announcer at radio station WXYZ (AM), Detroit, Michigan. He is best known as the radio voice of the Lone Ranger. ''The Lone Ranger'' Brace Beemer became the third ...
, the voice of WLW's original Lone Ranger, was the announcer and the noted Maier returned as Speaker. Over a thousand letters from sixteen states and Canada were received after the first broadcast, providing some gauge of the program's reach. During the season, KFUO; WTJS, Jackson, Tenn.; and KLCN, Blytheville, Ark. joined the stations covering the Lutheran Hour. By the end of the fourteen broadcasts, over 16,000 letters had arrived from thirty-five states and several provinces of Canada. From its third season onward, the Lutheran Hour originated from KFUO on the Concordia Campus, a welcome relief from the 450 mile weekly commute to Detroit endured by Maier during the second season. By the fourth season, the Lutheran Hour was reaching west of the Rockies again with the addition of nine stations of California's Don Lee Network and
KFEL KFEL (970 AM) is a radio station broadcasting a Catholic radio format. Licensed to Pueblo, Colorado Pueblo () is a home rule municipality that is the county seat and the most populous municipality of Pueblo County, Colorado, United Sta ...
in Denver. The total number of outlets was now thirty-one, almost as many as the original network contract provided for in 1930. This series received over 90,000 pieces of correspondence from every state of the Union as well as provinces of Canada and Mexico. The fifth season (1937–38) broadcast over sixty-two stations; the sixth (1938–39) sixty-six; and with the advent of electronic transcription, the seventh Lutheran Hour (1939–40) was aired on 171 radio stations. The Spanish Lutheran Hour was also added in 1939, originating with short-wave radio station
HCJB HCJB, "The Voice of the Andes", was the first radio station with daily programming in Ecuador and the first Christian missionary radio station in the world. The station was founded in 1931 by Clarence W. Jones, Reuben Larson, and D. Stuart Clark. ...
(“The Voice of the Andes”) in Quito, Ecuador. Soon stations were added in Puerto Rico, Panama, Columbia, Venezuela, Bolivia, and the Philippines.


Freedom of speech

In 1938 the
Federal Council of Churches The Federal Council of Churches, officially the Federal Council of Churches of Christ in America, was an ecumenical association of Christian denominations in the United States in the early twentieth century. It represented the Anglican, Baptist, Ea ...
petitioned the
National Association of Broadcasters The National Association of Broadcasters (NAB) is a trade association and lobby group representing the interests of commercial and non-commercial over-the-air radio and television broadcasters in the United States. The NAB represents more than ...
and the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
formally requesting that all paid religious programs be barred from the air. The major radio networks at this time donated time to the three major divisions of organized religion in the United States:
Protestant Protestantism is a Christian denomination, branch of Christianity that follows the theological tenets of the Reformation, Protestant Reformation, a movement that began seeking to reform the Catholic Church from within in the 16th century agai ...
,
Roman Catholic Roman or Romans most often refers to: *Rome, the capital city of Italy *Ancient Rome, Roman civilization from 8th century BC to 5th century AD *Roman people, the people of ancient Rome *'' Epistle to the Romans'', shortened to ''Romans'', a lette ...
, and
Judaism Judaism ( he, ''Yahăḏūṯ'') is an Abrahamic, monotheistic, and ethnic religion comprising the collective religious, cultural, and legal tradition and civilization of the Jewish people. It has its roots as an organized religion in the ...
. Protestant programming had been placed under exclusive direction of the council, an organization which represented about thirty denominations but less than half of American Protestantism. Overtly liberal in its theology, the Federal Council would not sponsor a conservative, Christ-centered program such as the Lutheran Hour. Jealous of its privilege, the council's general secretary was on record as having said in 1929, “in the future, no denomination or individual church will be able to secure any time whatever on the air unless they are willing to pay prohibitively high prices....” Having overcome the disadvantage of providing its own financing, the Lutheran Hour was now the largest religious broadcast in radio. But the Federal Council sought to end all such endeavours, allowing no viewpoint except its own. Championing the cause of religious freedom and freedom of speech, Maier was a strong voice against such “totalitarian tendencies.” As portrayed in a 1938 article by ''Time'' magazine, Maier's pulpit helped to preserve the heritage of liberty enjoyed by citizens of the United States.


Continued growth

By its eighth season (1940–41) fifty-two foreign stations brought the ''Lutheran Hour''’s total to 310. This year the program received 200,000 communications, including as many as 5,000 items in a single day. The 1941/42 ''Lutheran Hour'' saw the entry of the United States into
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
. This year the Icelandic government granted the ''Lutheran Hour'' use of 100,000-watt Radio Reykjavic for programs in English and Icelandic. For the first time, the ''Lutheran Hour'' would be heard in Europe. A mail count of 260,000 corroborated other means of audience measurement in creating an estimate of 10,000,000 listeners worldwide. The tenth season (1942/43) was the first to run for 52 weeks. The eleventh season (1943/44) was carried on 540 stations; the twelfth (1943/44) on 609; and the thirteenth (1944/45) on 809 stations. During the twelfth season the Mutual Broadcasting System enacted a new policy that prohibited solicitation of funds on the broadcast. Up to this time, contributions from radio listeners had supported about 75% of program costs, with Lutheran agencies and friends of the ministry providing the rest. Despite a cost which had risen to $29,000 per program, or $1,500,000 per season, listeners continued to support the majority of the broadcast without being asked. These trends continued into Maier’s last year as Speaker. In 1949, ABC announced that they had decided to accept paid religious broadcasting. With this addition, the ''Lutheran Hour'' was now heard on 1236 stations worldwide. ABC and CBS also offered television facilities for the program. Several such telecasts were produced beginning with a local show over St. Louis’ KSD-TV on New Year's Day, 1948. By end of year, 1949, the Lutheran Hour was broadcast from 55 countries to a potential listening audience of 450,000,000 in 120 different lands. Programming was translated into thirty-six languages, and plans were in motion to raise that tally to fifty. An agreement had been reached to add a 111-station Japanese Lutheran Hour to ongoing broadcasts in Spanish,
Afrikaans Afrikaans (, ) is a West Germanic language that evolved in the Dutch Cape Colony from the Dutch vernacular of Holland proper (i.e., the Hollandic dialect) used by Dutch, French, and German settlers and their enslaved people. Afrikaans gra ...
, German, Chinese,
Arabic Arabic (, ' ; , ' or ) is a Semitic languages, Semitic language spoken primarily across the Arab world.Semitic languages: an international handbook / edited by Stefan Weninger; in collaboration with Geoffrey Khan, Michael P. Streck, Janet C ...
, Slovak, Italian, Greek, Estonian, Latvian, Hungarian, Bulgarian, Polish, Russian, and others. The broadcast could be heard in
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
,
Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
, throughout Africa, the Far East including much of Communist China, the South Pacific Islands and the West Indies, and all of Europe, including Soviet Eastern Europe and some of Asiatic Russia. The estimated weekly listening audience rose from 12,000,000 (Time, 1943), to 15,000,000 (Collier's, 1944), to 20,000,000 people (Saturday Evening Post, 1948). Mail count continued to exceed the rate which had produced 450,000 items in the previous season, culminating in a record of 17,000 letters received in one day. All of this indicated success for Maier's vision of “Bringing Christ to the Nations.”


Writing career

Maier was editor of the ''Walther League Messenger'' for twenty five years, from 1920 -1945. Once a month this magazine addressed timely issues, secular and religious, within an illustrated format which averaged sixty-four pages in length. Each issue included at least three editorials and articles authored by “W.A.M.” In over nine-hundred essays W.A.M. explored subjects ranging from archaeology, literature and education, music and the fine arts, science and medicine, society and entertainment, business and labor. His object was to provide thinking church people with spiritual insights into current topics, a perspective not addressed in secular periodicals. During the quarter century under Maier as Editor ''Messenger'' circulation grew from 7,000 to 80,000, indicating that his target audience appreciated this approach. When the national ''Lutheran Hour'' went off the air in 1931, many listeners wrote to express interest in continuing its message. Its speaker's first book, ''The Lutheran Hour'', was a collection of broadcast sermons from that first season, intended to alleviate these concerns until a second season could be developed. When the ''Lutheran Hour'' broadcast resumed in 1935, the radio public continued to request sermons in printed form. This led to twenty volumes of published W.A.M. sermons during his years as Speaker. When Maier prepared a radio sermon, he dealt with each subject exhaustively. The pica transcripts of his message were typically twenty-two to twenty-four pages long, with far more detail than he could include in a twenty-minute delivery. The complete messages were included in the published collections, which meant that a reader would get fresh information, even on a subject that he had already heard on the radio. The books averaged 350 - 400 pages each and served as resource materials for many Protestant ministers. The following excerpts are illustrative of the national reviews:
…sober, sensible, and fervent talks on religion…that have moved many people to serious thinking…–Boston Globe, January 23, 1932
…a clarity unusual in this day of foggy verbiage. – Dallas Times-Herald, January 24, 1932
…earnest, evangelical, and absolutely sound…–The Christian Century, XLIX, 258
In 1934 Maier published ''For Better, Not for Worse: A Manual of Christian Matrimony''. W.A.M. honestly believed that no one was more happily married than he, and the intentions of many supposed experts to redefine the institution troubled him. Maier hoped that such a book, based upon a thorough study of the problem, would enable others to also obtain wedded bliss as a reality in their lives. ‘Thorough’ being the keyword, ''For Better, Not for Worse'', included 504 pages of small type in its first edition. The book sold out five printings more quickly than expected, and each time the noted Professor added detail and clarification. By the sixth printing, the matrimonial tome had reached 598 pages in length. The consensus of newspaper and magazine reviews was overwhelmingly favourable, although the work was regarded as academic and “ponderous” by some. ''Time'' devoted half of a 1935 article towards its review, and the following excerpt from ''Christianity Today'' is indicative of the overall response:
This volume is a needed protest against the pagan, despiritualized conceptions of courtship, marriage and family relations that find such wide-spread expression today….It is more than a protest, however. It sets forth the constructive contributions which Christianity makes to married happiness.
In 1931, Maier wrote the essay, “The Jeffersonian Ideals of Religious Liberty,” which was later published by Concordia. During World War II Maier wrote the well-known ''Wartime Prayer Guide''. The sixty-six page booklet measured less than 3 X 5 inches, and was designed to fit in the uniform pockets of those in service. Several hundred thousand of these were printed by Concordia and distributed to those engaged in the war. Ernst Kaufmann Publishers of New York approached the eminent Professor in 1940 to author the text of a new format of home devotional literature. The work consisted of calendar leaflets for each day of the year with a Scripture text, and a 200-word devotional printed on one side and a prayer and hymn verse on the other. W.A.M. produced twelve years of this series, entitled ''Day by Day''; with sales eventually rising to 50,000 annually. Phonograph record albums entitled ''Day by Day'' were also produced, with Maier meditations and hymns by the Lutheran Hour Chorus. The Lutheran Hour offered a tuition-free Correspondence Course entitled, “The Fundamentals of the Christian Faith.” The materials for this study series were also written by Maier – thirty lessons (with test sheets). In addition, Maier published five paperback Lenten devotionals from 1945- 1949. Culminating Maier's literary career was the long-researched ''The Book of Nahum''. Published posthumously in 1959 from a manuscript whose text was completed before Maier's death, ''The Book of Nahum'' was a return to Maier's first love, Semitics. For many years, Maier had worked on this project in his leisure time, often stating his intention to fill his later years with such academic pursuits, once he retired from the limelight. This last work was an examination of the Biblical book of ''
Nahum Nahum ( or ; he, נַחוּם ''Naḥūm'') was a minor prophet whose prophecy is recorded in the ''Tanakh'', also called the Hebrew Bible and The Old Testament. His book comes in chronological order between Micah and Habakkuk in the Bible. He ...
'' from the scholar's perspective. Maier's main interest lay in the fact that Nahum predicted the fall of the
Assyrian empire Assyrian may refer to: * Assyrian people, the indigenous ethnic group of Mesopotamia. * Assyria, a major Mesopotamian kingdom and empire. ** Early Assyrian Period ** Old Assyrian Period ** Middle Assyrian Empire ** Neo-Assyrian Empire * Assyrian ...
at around 650 BC, some forty years before the event actually occurred. Many modern higher-critical studies have assumed that Nahum must have been written after the fall of
Nineveh Nineveh (; akk, ; Biblical Hebrew: '; ar, نَيْنَوَىٰ '; syr, ܢܝܼܢܘܹܐ, Nīnwē) was an ancient Assyrian city of Upper Mesopotamia, located in the modern-day city of Mosul in northern Iraq. It is located on the eastern ban ...
in 612 BC, based upon the preconceived bias that prophecy is impossible or unscientific. Maier's work demonstrated that such predictions were in fact given many years in advance of the fulfillment. His work highlights twenty-two separate details in Nahum's prophecies which were literally fulfilled in the fall of Nineveh. Prof.
George V. Schick George Victor Schick (? in Chicago – December 31, 1964) was an American Lutheran biblical scholar and translator of Martin Luther. His mother died when he was aged 2, and he was raised by his paternal grandparents. His grandfather was Georg S ...
finished the bibliography and edited the manuscript for publication.


Death

He died on January 11, 1950.


Legacy

Maier “returned to his Creator for entry into life everlasting” at 12:25 a.m. on January 11, 1950. He left behind a bereaved widow and two sons. But he also left a legacy to those of us that remain. At the time of his death, ''The Lutheran Hour'' that he founded had become the largest regular broadcast – secular or religious – in the history of radio. His books and transcriptions of those sermons are available online today. Maier was one of the pioneers of international broadcasting. Men such as Dr. Billy Graham credit Maier's work as inspirational for their own ministries.''A Man Spoke, a World Listened: the Story of Walter A. Maier'', by Paul L. Maier, McGraw-Hill, 1963, pp. 365 - 366 Maier fought for religious freedom and for the fairness of Jeffersonian policies toward church-state relations.


Publications

* ''Slavery in the Time of the Hammurabi Dynasty'', Harvard University,
929 Year 929 ( CMXXIX) was a common year starting on Thursday (link will display the full calendar) of the Julian calendar. Events By place Europe * January 16 – Emir Abd-al-Rahman III of Córdoba proclaims himself caliph and create ...
*
For Better Not for Worse: A Manual of Christian Matrimony
', Concordia Pub. House,
935 Year 935 ( CMXXXV) was a common year starting on Thursday (link will display the full calendar) of the Julian calendar. Events By place Europe * Spring – Arnulf I ("the Bad") of Bavaria invades Italy, crossing through the Upper ...
(free online) * ''Beautiful Savior: Forty Lenten Meditations'', Concordia,
935 Year 935 ( CMXXXV) was a common year starting on Thursday (link will display the full calendar) of the Julian calendar. Events By place Europe * Spring – Arnulf I ("the Bad") of Bavaria invades Italy, crossing through the Upper ...
* ''Christ for Every Crisis! : the Radio Messages Broadcast in the Second Lutheran Hour'', Kessinger Publishing, 007 * ''Christ for the Nation!: The Radio Messages Broadcast in the Third Lutheran Hour'', Concordia publishing house,
936 Year 936 ( CMXXXVI) was a leap year starting on Friday (link will display the full calendar) of the Julian calendar. Events By place Europe * June 19 – At Laon, Louis IV, the 14-year old son of the late King Charles the Simp ...
* ''Peace Through Christ: Radio Messages Broadcast in the Seventh Lutheran Hour'', Kessinger Pub LLC, 007 *
Victory Through Christ: Radio Messages Broadcast In The Tenth Lutheran Hour
', Concordia Pub. House,
943 Year 943 ( CMXLIII) was a common year starting on Sunday (link will display the full calendar) of the Julian calendar. Events By place Byzantine Empire * Spring – Allied with the Rus', a Hungarian army raids Moesia and Thrace. ...
* ''America, Turn to Christ!: Radio Messages of the Lutheran Hour from Easter Through Christmastide, 1943'', Concordia Pub. House,
944 Year 944 (Roman numerals, CMXLIV) was a leap year starting on Monday (link will display the full calendar) of the Julian calendar. Events By place Byzantine Empire * Arab–Byzantine wars, Arab–Byzantine War: Byzantine forces are de ...
* ''Christ, Set the World Aright!: Radio Messages of the Eleventh Lutheran Hour from New Year to the Pentecost Season'', Concordia Publishing House,
945 Year 945 ( CMXLV) was a common year starting on Wednesday (link will display the full calendar) of the Julian calendar. Events By place Byzantine Empire * January 27 – The co-emperors Stephen and Constantine are overthrown barel ...
* ''Rebuilding with Christ'', Concordia Pub. House,
946 Year 946 (Roman numerals, CMXLVI) was a common year starting on Thursday (link will display the full calendar) of the Julian calendar. Events By place Europe * Summer – King Otto I, Holy Roman Emperor, Otto I invades the West Fr ...
* ''My Suffering Redeemer'', The Lutheran Laymen's League,
946 Year 946 (Roman numerals, CMXLVI) was a common year starting on Thursday (link will display the full calendar) of the Julian calendar. Events By place Europe * Summer – King Otto I, Holy Roman Emperor, Otto I invades the West Fr ...
* ''Let Us Return Unto the Lord: Radio Messages of the First Part of the Thirteenth Lutheran Hour'', Published by Concordia Pub. House,
947 Year 947 ( CMXLVII) was a common year starting on Friday (link will display the full calendar) of the Julian calendar. Events By place Europe * Summer – A Hungarian army led by Grand Prince Taksony campaigns in Italy, heading ...
* ''Christ Crucified'', Lutheran Laymen's League,
947 Year 947 ( CMXLVII) was a common year starting on Friday (link will display the full calendar) of the Julian calendar. Events By place Europe * Summer – A Hungarian army led by Grand Prince Taksony campaigns in Italy, heading ...
* ''He Will Abundantly Pardon: Radio Messages of the Second Part of the Thirteenth Lutheran Hour'', Kessinger Publishing, 007 * ''The airwaves proclaim Christ; radio messages of the first part of the fourteenth Lutheran hour'', Concordia Pub. House,
948 Year 948 ( CMXLVIII) was a leap year starting on Saturday (link will display the full calendar) of the Julian calendar. Events By place Byzantine Empire * Arab–Byzantine War: Hamdanid forces under Sayf al-Dawla raid into Asia Minor ...
* ''Plato's Conception of His Supreme Deity'', Washington Univ.,
949 Year 949 ( CMXLIX) was a common year starting on Monday (link will display the full calendar) of the Julian calendar. Events By place Byzantine Empire * Arab-Byzantine War: Hamdanid forces under Sayf al-Dawla raid into the theme of Ly ...
* ''One Thousand Radio Voices for Christ: Radio Messages for the First Part of the Fifteenth Lutheran Hour'', Concordia Pub. House,
950 Year 950 ( CML) was a common year starting on Tuesday (link will display the full calendar) of the Julian calendar. Events By place Byzantine Empire * Arab–Byzantine War: A Hamdanid army (30,000 men) led by Sayf al-Dawla raids int ...
* ''Go Quickly and Tell; : Radio Messages for the Second Part of the Fifteenth Lutheran Hour'', Concordia pub. House,
950 Year 950 ( CML) was a common year starting on Tuesday (link will display the full calendar) of the Julian calendar. Events By place Byzantine Empire * Arab–Byzantine War: A Hamdanid army (30,000 men) led by Sayf al-Dawla raids int ...
* ''The Book of Nahum'', Concordia Publishing House,
959 Year 959 ( CMLIX) was a common year starting on Saturday (link will display the full calendar) of the Julian calendar. Events By place Byzantine Empire * April - May – The Byzantines refuse to pay the yearly tribute. A Hungari ...


Notes


References

* Gross, Ernie. ''This Day In Religion.'' New York: Neal-Shuman Publishers, Inc, 1990. . * * Farney, Kirk D. (2022). Ministers of a New Medium: Broadcasting Theology in the Radio Ministries of Fulton J. Sheen and Walter A. Maier. IVP Academic * * * * Balmer, Randall Herbert, ''Encyclopedia of Evangelicalism'', Baylor University Press, 2004, p. 422-423


External links


Lutheran Hour biography Radio Sermons Australian Lutheran perspective presentation by Dr. Paul L. Maier to AMERICAN ACADEMY of RELIGION - Annual Meeting, Chicago, IL, Monday, November 3, 2008. “Fathers and Sons: The Influence of Evangelists Walter A. Maier, Percy Crawford, Merv Rosell, Jack Wyrtzen, and Charles Woodbridge on Fundamentalism in the 1930s, 1940s, and 1950s.”
Walter A. Maier's "Seven Fatal Follies" Address at Ocean Grove.

Walter A. Maier's "Back to Luther!" Address at Ocean Grove.

Review of ''For Better Not for Worse: A Manual of Christian Matrimony'' by Walter A. Maier.

Walter A. Maier v. Federal Council of Churches on Freedom for Religious Broadcasting

''Lutherans'' article on ''The Lutheran Hour'' and Walter A. Maier. {{DEFAULTSORT:Maier, Walter A. 1893 births 1950 deaths American magazine editors American radio personalities Radio personalities from Boston 20th-century American Lutheran clergy Harvard Divinity School alumni Lutheran Church–Missouri Synod people Concordia Seminary alumni