WYAY (106.3 FM, "Carolina Gold") is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting an

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

format. Licensed to

Bolivia, North Carolina Bolivia is a town in Brunswick County, North Carolina, United States. The population was 143 at the 2010 census. It is the county seat of Brunswick County. Geography Bolivia is located in east-central Brunswick County at (34.069119, -78.147755 ...

, United States, WYAY serves the Wilmington area. The station is currently owned by Maryland Media One.

History

The 106.3 frequency was WCCA, a

beach music Beach music, also known as Carolina beach music, and to a lesser extent, Beach pop, is a regional genre of music in the United States which developed from rock/ R&B and pop music of the 1950s and 1960s. Beach music is most closely associate ...

station and then a

classic country Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades. Repertoire The radio format specializes in hits from the 1950s through the early 1980s, and focus primarily on innov ...

station. before taking over the call letters and talk format previously heard on what is now 103.7 WILT when Sea-Comm Media purchased the station. With the callsign WLTT, 106.3 became a

news/talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

station called "The Big Talker" and in 2004, WWTB, an adult standards station at 103.9 FM which was licensed to

Topsail Beach, North Carolina Topsail Beach is a town in Pender County, North Carolina, United States. The population was 383 at the 2012 census. It is part of the Wilmington Metropolitan Statistical Area. History Local folklore claims the name, Topsail (pronounced Tops’l) ...

, began airing the same programming. Sea-Comm general manager Paul Knight called the format a "not-politically-correct talk station." This simulcast ended when the WBNE 93.7 frequency took the role, moving to Topsail Beach and changing its callsign to WNTB. WLTT changed its license city in 2009 from

Shallotte Shallotte is a town in Brunswick County, North Carolina, United States. The population was 3,675 at the 2010 census. The Shallotte River passes through the town. History Shallotte was incorporated as a town in 1899. A former Hardee's resta ...

Bolivia , image_flag = Bandera de Bolivia (Estado).svg , flag_alt = Horizontal tricolor (red, yellow, and green from top to bottom) with the coat of arms of Bolivia in the center , flag_alt2 = 7 × 7 square p ...

. WLTT and WNTB simulcast The Big Talker to 5 counties in southeastern North Carolina. Curtis Wright hosted "The Morning Beat" for four years ending in March 2010. He was replaced by Robby Kendall, who left May 6. Having come from a Whiteville station, Kendall had insufficient knowledge of Wilmington's history and politics, and he disliked the early hours. Neither general manager Paul Knight nor Wright wanted Wright's return. Kendall's co-host Chad Adams took over the show. With the "retirement" of Chad Adams on March 29, 2013, the station identification was changed from "The Big Talker FM" to "Port City Radio". On April 1, 2013, the format was changed to local news from 6:00 AM to 6:00 PM. The stated reason for the move was to transform the station into a source of "unbiased news and information" in keeping with the company's larger goals. After stunting with a ticking clock, on December 2, 2013, WLTT and WNTB changed their format to country, branded as "The Dude". On December 10, 2013, WLTT changed their call letters to WUDE, to go with the "Dude" branding. In September 2019, WUDE was spun off to

Andrulonis Media Andrulonis Media, LLC is a multimedia marketing firm that owns several radio stations in the United States. It is controlled by the Andrulonis family and currently has stations based in the Grand Strand of South Carolina and Cumberland County in No ...

. WNTB is not included in the sale agreement. In January 2020 WUDE split from its simulcast with WNTB and flipped to a simulcast of WMIR,

WFAY WFAY (1230 AM broadcasting, AM) is a radio station city of license, licensed to serve Fayetteville, North Carolina, United States. The station is owned by Jeffrey Andrulonis' Andrulonis Media. WFAY serves the Fayetteville area. WFAY is the fla ...

and WYAY, joining Andrulonis's "Carolina Country" network. The WYAY call letters moved from the Georgetown, South Carolina, transmitter to this station in August 2020. On May 17, 2021, a month after Andrulonis sold the station to Maryland Media One, WYAY changed their format from country to oldies, branded as "Carolina Gold", simulcasting WMIR-FM 93.9 Conway, South Carolina.Gold Debuts in Myrtle Beach & Wilmington
Radioinsight - May 19, 2021 Later, the stations were also simulcast on

Previous logo

References

External links

Carolina Gold 93.9 & 106.3 website
* {{Oldies Radio Stations in North Carolina YAY Radio stations established in 1983