WXLY (102.5 FM) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

North Charleston, South Carolina North Charleston is the third-largest city in the U.S. state, state of South Carolina.City Planning Department (2008-07)City of North Charleston boundary map. City of North Charleston. Retrieved January 21, 2011. On June 12, 1972, the city of No ...

, and serving the Charleston metropolitan area and

South Carolina Lowcountry The Lowcountry (sometimes Low Country or just low country) is a geographic and cultural region along South Carolina's coast, including the Sea Islands. The region includes significant salt marshes and other coastal waterways, making it an impor ...

. Owned by

iHeartMedia, Inc. iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

, the station airs an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

using the brand name Y102.5 and the slogan "Better Music For A Better Workday." For much of November and December, it switches to all-

Christmas music Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject ma ...

. The

radio studio A recording studio is a specialized facility for sound recording, mixing, and audio production of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enoug ...

s and offices are on Houston Northcutt Boulevard in Mount Pleasant. WXLY has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 100,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s, the maximum for non-

grandfathered A grandfather clause, also known as grandfather policy, grandfathering, or grandfathered in, is a provision in which an old rule continues to apply to some existing situations while a new rule will apply to all future cases. Those exempt from t ...

FM stations. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is off Venning Road in Mount Pleasant, amid the

tower A tower is a tall Nonbuilding structure, structure, taller than it is wide, often by a significant factor. Towers are distinguished from guyed mast, masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting ...

s for other Charleston-area FM and TV stations. WXLY broadcasts using

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

technology. Its HD-2

digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...

carries Radio By Grace's Freedom Radio FM service, which in turn feeds two

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

History

In April, 1958, the station

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

the air as WCSC-FM. It was the FM counterpart to WCSC 1390 AM (now

WSPO WSPO (1390 AM) is an American radio station serving the Charleston, South Carolina, area. This station is under ownership of the Charleston Radio Group subsidiary of Saga Communications. Its studios are located in Charleston (east of the Coope ...

). The stations were owned by WCSC, Inc. and the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

stood for the

city of license In American, Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American broa ...

, Charleston, South Carolina. WCSC-FM was powered at 50,000 watts, half its current output. By the early 1980s, the call letters switched to WKTM and the station played

album-oriented rock Album-oriented rock (AOR, originally called album-oriented radio) is an FM radio format created in the United States in the 1970s that focuses on the full repertoire of rock albums and is currently associated with classic rock. Album-oriente ...

. The switch to the WXLY

and Y-102 name was made when the station flipped to

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

. Later in the 1980s, the station played

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

and

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

. WXLY featured an oldies format for years. In 2004, the station's name was changed from "Oldies 102.5" to "Y102.5", to eliminate the usage of the word 'old.' In March 2005, WXLY shifted to 1970s based classic hits, even including some 1980s AC songs. The new slogan was "The Greatest Hits of All Time." The evolution was taken a step further in late 2006 when the station adopted the slogan 'Music to Make You Feel Good', and unveiled a new, upbeat presentation with a new voice talent, new

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually t ...

s, and a pastel-colored website. The

logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordma ...

was altered to give it a more contemporary feel. The music was once again adjusted later in 2007 to Mainstream AC from the 1970s through 2000s, following the flip of competitor

WSUY WIWF (96.9 MHz) is a commercial FM radio station in Charleston, South Carolina, broadcasting to the Lowcountry area South Carolina. It is owned by Cumulus Media and airs a classic hits radio format branded as "96.9 The Wolf." The syndicated J ...

. The station's once-association with the oldies format has now been completely transformed to AC, except for the name, which has remained the same.

WXLY-HD2

WXLY's secondary

subchannel carries Adult contemporary. That subchannel feeds two

stations in Charleston. 104.9 W285DV and 105.1 W286AY.Radio-Locator.com/W286AY
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References

External links

WXLY official website
* * * * * {{coord, 32.818, N, 79.836, W, type:landmark_region:US_source:FCC, display=title Mainstream adult contemporary radio stations in the United States Radio stations established in 1962 XLY IHeartMedia radio stations