The 2010 Bragging Rights was the second annual and final
Bragging Rights
Boasting or bragging is speaking with excessive pride and self-satisfaction about one's achievements, possessions, or abilities.
Boasting occurs when someone feels a sense of satisfaction or when someone feels that whatever occurred proves thei ...
professional wrestling
Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring o ...
pay-per-view
Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast.
Events can be purchased through a multichannel television platform using their electronic program guid ...
(PPV)
event
Event may refer to:
Gatherings of people
* Ceremony, an event of ritual significance, performed on a special occasion
* Convention (meeting), a gathering of individuals engaged in some common interest
* Event management, the organization of eve ...
produced by
World Wrestling Entertainment
World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...
(WWE). It was held for wrestlers from the promotion's
Raw
Raw is an adjective usually describing:
* Raw materials, basic materials from which products are manufactured or made
* Raw food, uncooked food
Raw or RAW may also refer to:
Computing and electronics
* .RAW, a proprietary mass spectrometry dat ...
and
SmackDown
''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes simulc ...
brand divisions. The event took place on October 24, 2010, at the
Target Center
Target Center is a multi-purpose arena located in Minneapolis that opened in 1990. It hosts major family shows, concerts, sporting events, graduations and private events. Target Corporation, founded and headquartered in Minneapolis since 1902, ...
in
Minneapolis
Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...
,
Minnesota
Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over to ...
.
The theme of the event was that wrestlers from the Raw and SmackDown brands competed against each other for "bragging rights." The event was discontinued as the first brand split was dissolved in August 2011. This theme, however, would be reintroduced with the second brand extension in 2016 at that year's
Survivor Series
Survivor Series is a professional wrestling pay-per-view (PPV) and livestreaming event, produced annually since 1987 by WWE, the world's largest professional wrestling promotion. Held in November generally the week of Thanksgiving, it is the sec ...
, and the annual
Survivor Series
Survivor Series is a professional wrestling pay-per-view (PPV) and livestreaming event, produced annually since 1987 by WWE, the world's largest professional wrestling promotion. Held in November generally the week of Thanksgiving, it is the sec ...
is now about "brand supremacy."
Seven matches were contested at the event. It received 137,000 buys, down from the 181,000 of the previous year. Bragging Rights was discontinued and replaced by
Vengeance
Vengeance may refer to:
*Vengeance (concept) or revenge, a harmful action against a person or group in response to a grievance
Film
* ''Vengeance'' (1930 film), action adventure film directed by Archie Mayo
* ''Vengeance'' (1937 film) or ''W ...
in
2011
File:2011 Events Collage.png, From top left, clockwise: a protester partaking in Occupy Wall Street heralds the beginning of the Occupy movement; protests against Libyan dictator Muammar Gaddafi, who was killed that October; a young man celebrate ...
.
Production
Background
In 2009,
World Wrestling Entertainment
World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...
(WWE) held a
pay-per-view
Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast.
Events can be purchased through a multichannel television platform using their electronic program guid ...
(PPV) titled
Bragging Rights
Boasting or bragging is speaking with excessive pride and self-satisfaction about one's achievements, possessions, or abilities.
Boasting occurs when someone feels a sense of satisfaction or when someone feels that whatever occurred proves thei ...
. The
concept
Concepts are defined as abstract ideas. They are understood to be the fundamental building blocks of the concept behind principles, thoughts and beliefs.
They play an important role in all aspects of cognition. As such, concepts are studied by s ...
of the show was based around a series of interpromotional matches for "
bragging rights
Boasting or bragging is speaking with excessive pride and self-satisfaction about one's achievements, possessions, or abilities.
Boasting occurs when someone feels a sense of satisfaction or when someone feels that whatever occurred proves thei ...
" between wrestlers of the
Raw
Raw is an adjective usually describing:
* Raw materials, basic materials from which products are manufactured or made
* Raw food, uncooked food
Raw or RAW may also refer to:
Computing and electronics
* .RAW, a proprietary mass spectrometry dat ...
and
SmackDown
''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes simulc ...
brands
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
, with a Bragging Rights Trophy awarded to the brand that won the most matches out of the series.
A second Bragging Rights event was scheduled to be held on October 24, 2010, at the
Target Center
Target Center is a multi-purpose arena located in Minneapolis that opened in 1990. It hosts major family shows, concerts, sporting events, graduations and private events. Target Corporation, founded and headquartered in Minneapolis since 1902, ...
in
Minneapolis
Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...
,
Minnesota
Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over to ...
.
Storylines
Bragging Rights featured
professional wrestling matches
Many types of wrestling matches, sometimes called "concept" or "gimmick matches" in the jargon of the business, are performed in professional wrestling. Some gimmick matches are more common than others and are often used to advance or conclude a ...
involving different wrestlers from pre-existing
scripted
''Scripted'' is the debut studio album by American rock band Icon for Hire. It was released on Tooth & Nail Records on August 23, 2011, and went on to break the label's new artist record for albums sold during the first week of release.
Backgr ...
feuds,
plots, and
storylines that were played out on
World Wrestling Entertainment
World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...
's (WWE) television programs. Wrestlers portrayed
villains
A villain (also known as a "black hat" or "bad guy"; the feminine form is villainess) is a stock character, whether based on a historical narrative or one of literary fiction. ''Random House Unabridged Dictionary'' defines such a character a ...
or
heroes
Heroes or Héroes may refer to:
* Hero, one who displays courage and self-sacrifice for the greater good
Film
* ''Heroes'' (1977 film), an American drama
* ''Heroes'' (2008 film), an Indian Hindi film
Gaming
* ''Heroes of Might and Magic'' ...
as they followed a series of events that build tension and culminated in a wrestling match or series of matches.
On the October 8 episode of ''SmackDown'',
Big Show
Paul Donald Wight II (born February 8, 1972) is an American professional wrestler and actor. He is signed to All Elite Wrestling (AEW) as an in-ring performer, and as a commentator for its web television show, '' AEW Dark: Elevation,'' under ...
was named the captain of Team SmackDown. On the October 11 episode of ''Raw'', six of the seven members of Team Raw qualified through winning matches, all of which included
John Morrison,
R-Truth
Ronnie Aaron Killings (born January 19, 1972) is an American professional wrestler and rapper. He is currently signed to WWE, performing on the Raw brand under the ring name R-Truth.
Killings worked for World Wrestling Federation (WWF, now WW ...
,
Santino Marella
Anthony Carelli (born March 14, 1974) is a Canadian judoka and semi-retired professional wrestler. He is known for his 11-year tenure with WWE where he wrestled under the ring name Santino Marella. He is the founder of and instructor at Battle Art ...
,
Sheamus
Stephen Farrelly (born 28 January 1978) is an Irish professional wrestler and actor. He is currently signed to WWE, where he performs on the SmackDown brand under the ring name Sheamus.
Prior to joining WWE, he wrestled on the European indep ...
, the recently traded
CM Punk
Phillip Jack Brooks (born October 26, 1978), better known by the ring name CM Punk, is an American professional wrestler, sports commentator, actor, and retired mixed martial artist currently signed to All Elite Wrestling (AEW). Best known for ...
and the team captain
The Miz
Michael Gregory Mizanin (born October 8, 1980) is an American professional wrestler, actor, and television personality. He is currently signed to WWE, where he performs on the Raw brand under the ring name The Miz.
Mizanin first gained fame a ...
. Following that, SmackDown also held qualification matches adding
Rey Mysterio
Óscar Gutiérrez (born December 11, 1974), better known by his ring name Rey Mysterio, is an American professional wrestler. He is currently signed to WWE, where he performs on the SmackDown brand. Widely regarded as one of the greatest profes ...
,
Jack Swagger
Donald Jacob Hager Jr. (born March 24, 1982) is an American professional wrestler and mixed martial artist, currently signed to All Elite Wrestling (AEW) under the ring name Jake Hager, where he is a member of the Jericho Appreciation Society st ...
,
Alberto Del Rio
José Alberto Rodríguez Chucuan (born 25 May 1977) is a Mexican-American professional wrestler, professional wrestling promoter, sports commentator, and mixed martial artist, currently signed to the Ultimate Fighting Championship (UFC) as a c ...
,
Kofi Kingston
Kofi Nahaje Sarkodie-Mensah (born August 14, 1981) is a Ghanaian-born American professional wrestler. He is currently signed to WWE, where he performs on the NXT brand under the ring name Kofi Kingston. He appeared on WWE's NXT brand as one-hal ...
, and the recently traded
Edge
Edge or EDGE may refer to:
Technology Computing
* Edge computing, a network load-balancing system
* Edge device, an entry point to a computer network
* Adobe Edge, a graphical development application
* Microsoft Edge, a web browser developed by ...
. Hoping to prove himself,
Kaval
The kaval is a chromatic end-blown flute traditionally played throughout the Balkans (in Albania, Romania, Bulgaria, Southern Serbia, Kosovo, North Macedonia, Northern Greece, and elsewhere) and Anatolia (including Turkey and Armenia). The ka ...
challenged the Big Show to earn a spot on Team SmackDown, Big Show stated that Kaval wouldn't last five minutes in the ring with him and accepted a five-minute challenge. Kaval lasted the five minutes and earned a spot on Team SmackDown only to lose to
Tyler Reks
Gabbi Alon Tuft (born November 1, 1978) is an American retired professional wrestler. Tuft is best known for her time with WWE under the ring name Tyler Reks. Tuft also competed in WWE's developmental territory Florida Championship Wrestling (FC ...
right after and lose his spot to him. On the October 18 episode of ''Raw'', The Miz completed Team Raw by adding the returning
Ezekiel Jackson
Rycklon Stephens (born April 22, 1978) is a Guyanese-American retired professional wrestler and bodybuilder. He is best known for his time with WWE under the ring name Ezekiel Jackson, where he was the final ECW Champion under the WWE brand of t ...
as the seventh member of Team Raw.
The main rivalry from Raw involved the WWE Champion
Randy Orton
Randal Keith Orton (born April 1, 1980) is an American Professional wrestling, professional wrestler and actor who is signed to WWE, where he performs on the Raw (WWE brand), Raw brand but is currently out of action due to a back injury. H ...
against
Nexus
NEXUS is a joint Canada Border Services Agency and U.S. Customs and Border Protection-operated Trusted Traveler and Border control#Expedited border controls, expedited border control program designed for pre-approved, low-risk travelers. Members ...
leader
Wade Barrett
Stuart Alexander Bennett (born 10 August 1980) is an English-American professional wrestling commentator, actor, and former professional wrestler who holds both British and American citizenship. He is currently signed to WWE, where he is a colo ...
in a match for Orton's
WWE Championship
The WWE Championship is a world heavyweight championship created and promoted by the American professional wrestling promotion WWE, representing the Raw brand division. It is one of two world titles on WWE's main roster, alongside SmackDown' ...
which included newly inducted Nexus member
John Cena
John Felix Anthony Cena ( ; born April 23, 1977) is an American part-time professional wrestler, actor, and former rapper. He is currently signed to WWE. Widely regarded as one of the greatest professional wrestlers of all time, he is tied w ...
in Barrett's corner. The previous month at the
Hell in a Cell
Hell in a Cell is a professional wrestling steel cage-based match which originated in 1997 in the World Wrestling Federation (WWF, now WWE). It features a large cell structure, a five-sided cuboid made from open-weave steel mesh chain-link fenci ...
pay-per-view, John Cena lost a match to Wade Barrett, due to interference by
Husky Harris and
Michael McGillicutty, under the stipulation that Cena would join the Nexus upon losing. While attempting to destroy the Nexus from the inside, the
Raw General Manager forced Cena to follow Barrett's orders because of the stipulations of the match or he would fire Cena. During a
Battle Royal
Battle royal (; also royale) traditionally refers to a fight involving many combatants that is fought until only one fighter remains standing, usually conducted under either boxing or wrestling rules. In recent times, the term has been used in a ...
to determine the next number one contender to face Randy Orton, Cena, Barrett and the other members of the Nexus worked together to eliminate the other
Raw Superstars, until only Cena and Barrett were left, Barrett ultimately won when he forced Cena to eliminate himself, thus making Barrett the number one contender. Upon winning, Barrett forced Cena to be in his corner during the match to ensure that Barrett wins the match.
Another rivalry from Raw was that of
Dolph Ziggler
Nicholas Theodore Nemeth (born July 27, 1980) is an American professional wrestler and stand-up comedian. He is currently signed to WWE under the ring name Dolph Ziggler, where he performs on the Raw brand.
After a prolific career in amateur ...
and
Daniel Bryan. On the October 18 episode of ''Raw'', Bryan challenged Ziggler to an interpromotional match at Bragging Rights. Ziggler accepted the challenge and the match was made official. It was announced that the match would be non-title, with Ziggler being the
Intercontinental Champion
A champion (from the late Latin ''campio'') is the victor in a challenge, contest or competition. There can be a territorial pyramid of championships, e.g. local, regional / provincial, state, national, continental and world championships, a ...
and Bryan being the
United States Champion.
The main rivalry from SmackDown involved the World Heavyweight Champion
Kane against his (
kayfabe
In professional wrestling, kayfabe, as a noun, is the portrayal of staged events within the industry as "real" or "true", specifically the portrayal of competition, rivalries, and relationships between participants as being genuine and not staged. ...
) half-brother
The Undertaker
Mark William Calaway (born March 24, 1965), better known by the ring name The Undertaker, is an American retired professional wrestler. Widely regarded as one of the greatest professional wrestlers of all time, Calaway spent the vast majority ...
in a
Buried Alive match
Many types of wrestling matches, sometimes called "concept" or " gimmick matches" in the jargon of the business, are performed in professional wrestling. Some gimmick matches are more common than others and are often used to advance or conclude a ...
for the
World Heavyweight Championship. At Hell in a Cell,
Paul Bearer
William Alvin Moody (April 10, 1954 – March 5, 2013) was an American professional wrestling manager and licensed funeral director. He is best known for his tenure with the World Wrestling Federation (WWF, later WWE) where he performed under t ...
, who was with The Undertaker during the Hell in a Cell match against Kane, betrayed The Undertaker giving the victory to Kane once again. Two weeks later on ''SmackDown'', Paul Bearer issued one more challenge to The Undertaker in a Buried Alive match. Later that night, The Undertaker accepted the match and taunted Kane with his own
pyrotechnics
Pyrotechnics is the science and craft of creating such things as fireworks, safety matches, oxygen candles, explosive bolts and other fasteners, parts of automotive airbags, as well as gas-pressure blasting in mining, quarrying, and demolition. ...
.
Another rivalry from SmackDown revolved around the
Divas Championship
The WWE Divas Championship was a women's professional wrestling championship in WWE. The championship was created by WWE in 2008, and was introduced as part of the WWE brand extension via a storyline by then SmackDown General Manager Vickie Gu ...
.
Michelle McCool
Michelle Leigh Calaway (née McCool; born January 25, 1980) is an American retired professional wrestler. She is best known for her time with WWE, where she is a former two-time WWE Divas Champion and a two-time WWE Women's Champion.
McCool or ...
and
Layla
"Layla" is a song written by Eric Clapton and Jim Gordon, originally recorded by Derek and the Dominos, as the thirteenth track from their only studio album, ''Layla and Other Assorted Love Songs'' (1970). Its contrasting movements were compose ...
were the self professed "Co-Divas Champions" heading into the event, where one of them would face challenger
Natalya Natalya (russian: Наталья) is the Russian form of the female given name Natalia.
The name Natasha (russian: link=no, Наташа), being originally a diminutive form of Natalya, became an independent name outside the Russian-speaking state ...
. It was announced on the October 22 episode of ''SmackDown'' that Layla would be the one to face Natalya at Bragging Rights, with the Divas Championship on the line.
Event
Prior to Bragging Rights airing, an untelevised match took place between
Montel Vontavious Porter
Hassan Hamin Assad (born Alvin Antonio Burke Jr.; October 28, 1973) is an American professional wrestler and manager currently signed to WWE, where he performs on the Raw brand under the ring name MVP (standing for Montel Vontavious Porter) and ...
and
Chavo Guerrero Jr.
Salvador Guerrero IV (born October 20, 1970) better known by his ring names Chavo Guerrero and Chavo Guerrero Jr., is an American professional wrestler. He has previously worked for World Championship Wrestling (WCW), WWE, World Wrestling Feder ...
, which Porter won.
Preliminary matches
The first match aired was between
Dolph Ziggler
Nicholas Theodore Nemeth (born July 27, 1980) is an American professional wrestler and stand-up comedian. He is currently signed to WWE under the ring name Dolph Ziggler, where he performs on the Raw brand.
After a prolific career in amateur ...
and
Daniel Bryan in an inter-promotional singles match. Bryan dominated the match early on, before the pair traded control of the match. Following a series of
near-falls Ziggler earned a three-count. As Bryan's feet were on the ropes, however, the match continued. The two traded moves and near falls until Bryan forced Ziggler to submit to his LeBell Lock hold (an
omoplata
An armlock in grappling is a single or double joint lock that hyperextends, hyperflexes or hyperrotates the elbow joint or shoulder joint. An armlock that hyper-extends the arm is known as an armbar, and it includes the traditional armbar, pr ...
crossface
Professional wrestling holds include a number of set moves and pins used by performers to immobilize their opponents or lead to a Submission wrestling, submission. This article covers the various pins, stretches and transition holds used in the ri ...
). Immediately after the match ended,
Vickie Guerrero
Vickie Lynn Benson (formerly Guerrero, née Lara;Guerrero, Eddie. ''Cheating Death, Stealing Life: The Eddie Guerrero Story'', p. 53. born April 16, 1968) is an American professional wrestling personality and manager. She is best known for her t ...
entered the ring and started arguing with the referee about Ziggler's loss due to the fact that during the match, he had earned a three count and the referee did not see Bryan's foot on the ropes and decided to continue the match. The referee preceded to symbolically eject Vickie and then Dolph Ziggler as he engaged in the argument with Vickie.
The second contest of the evening was an impromptu tag team match, with the
Tag Team Championship
A championship or title in professional wrestling is a recognition promoted by professional wrestling organizations.
Championship reigns are determined by professional wrestling matches, in which competitors are involved in predetermined rivalri ...
on the line.
Wade Barrett
Stuart Alexander Bennett (born 10 August 1980) is an English-American professional wrestling commentator, actor, and former professional wrestler who holds both British and American citizenship. He is currently signed to WWE, where he is a colo ...
announced that
David Otunga
David Daniel Otunga''Lawyer ' (born April 7, 1980) is an American actor and former professional wrestler. Otunga is best known for his time working with WWE. He was the runner-up on the first season of ''NXT''. He is also an original member of ...
and
John Cena
John Felix Anthony Cena ( ; born April 23, 1977) is an American part-time professional wrestler, actor, and former rapper. He is currently signed to WWE. Widely regarded as one of the greatest professional wrestlers of all time, he is tied w ...
were to face champions
Cody Rhodes
Cody Garrett Runnels Rhodes (''né'' Runnels; born June 30, 1985) is an American professional wrestler and actor. He is currently signed to WWE, where he performs on the Raw brand. Rhodes is also known for his time in All Elite Wrestling (AEW ...
and
Drew McIntyre
Andrew McLean Galloway IV (born 6 June 1985) is a Scottish professional wrestler. He is currently signed to WWE, where he performs on the SmackDown brand under the ring name Drew McIntyre.
McIntyre is a two-time WWE Champion, one-time WWE Int ...
. Otunga and Rhodes started the match, and Rhodes gained control. Rhodes and McIntyre utilised quick tags to keep control and earn a near-fall before Otunga tagged in Cena. Rhodes submitted to Cena's
STF hold to end the match, and make Cena and Otunga the new champions. Following the match, Cena attacked Otunga and left with both championship belts.
The third match was also impromptu and had not been advertised prior to the event.
Ted DiBiase Jr.
Theodore Marvin DiBiase Jr. (born November 8, 1982) is an American former professional wrestler, best known for his time with WWE as an original member of the stable The Legacy, and for his repackaged gimmick of "The DiBiase Posse", where he th ...
and
Goldust
Dustin Patrick Runnels (born April 11, 1969) is an American professional wrestler. He is currently signed with All Elite Wrestling (AEW), where he performs under the ring name Dustin Rhodes. He is best known for his multiple tenures with WWE f ...
faced off in a singles match, revolving around Goldust stealing the
Million Dollar Championship
The Million Dollar Championship was a professional wrestling championship in the American promotion WWE. The title was originally introduced in 1989 by "The Million Dollar Man" Ted DiBiase, who was unable to win or purchase the WWF Championship ...
from DiBiase a few weeks prior to the event. The match ended when Goldust was distracted by
Maryse Maryse is a given name. Notable persons with this name include:
*Maryse Alberti, cinematographer
*Maryse Condé, author
*Maryse Dauvray, actress
*Maryse Lassonde, neuropsychologist
*Maryse Liburdi (formerly Maryse Thomas), CEO
*Maryse Marpsat, soci ...
and
Aksana fighting outside the ring, and pinned by DiBiase.
The next match was for the
Divas Championship
The WWE Divas Championship was a women's professional wrestling championship in WWE. The championship was created by WWE in 2008, and was introduced as part of the WWE brand extension via a storyline by then SmackDown General Manager Vickie Gu ...
between champion
Layla
"Layla" is a song written by Eric Clapton and Jim Gordon, originally recorded by Derek and the Dominos, as the thirteenth track from their only studio album, ''Layla and Other Assorted Love Songs'' (1970). Its contrasting movements were compose ...
and challenger
Natalya Natalya (russian: Наталья) is the Russian form of the female given name Natalia.
The name Natasha (russian: link=no, Наташа), being originally a diminutive form of Natalya, became an independent name outside the Russian-speaking state ...
. Natalya dominated the first part of the match until Layla managed to counter.
Michelle McCool
Michelle Leigh Calaway (née McCool; born January 25, 1980) is an American retired professional wrestler. She is best known for her time with WWE, where she is a former two-time WWE Divas Champion and a two-time WWE Women's Champion.
McCool or ...
, Layla's tag team partner, interfered in the match on multiple occasions, and helped Layla to win the contest by pinfall.
Main event matches
The fifth contest of the evening was the
Buried Alive match
Many types of wrestling matches, sometimes called "concept" or " gimmick matches" in the jargon of the business, are performed in professional wrestling. Some gimmick matches are more common than others and are often used to advance or conclude a ...
between
Kane and
The Undertaker
Mark William Calaway (born March 24, 1965), better known by the ring name The Undertaker, is an American retired professional wrestler. Widely regarded as one of the greatest professional wrestlers of all time, Calaway spent the vast majority ...
, with Kane's
World Heavyweight Championship on the line. The match started with both men brawling on the entrance ramp, at ringside, and into the audience, before they entered the ring. Kane took control after using a
steel chair
A folding chair is a type of folding furniture, a light, portable chair that folds flat or to a smaller size, and can be stored in a stack, in a row, or on a cart.
It can be combined with a folding table.
Uses
Folding chairs are generally used f ...
, and dragged The Undertaker out of the ring and up to the burial site, located at the side of the entrance ramp. The Undertaker retakes control by using his Hell's Gate
gogoplata
A gogoplata, foot choke "Piroplata" or is a type of chokehold that utilizes the shin bone. This technique is often used in Kodokan Judo, submission grappling, and Brazilian jiu-jitsu.
History
In the film ''The Essence of Judo'', judoka Kyuzo M ...
submission hold. The Undertaker was distracted by
Paul Bearer
William Alvin Moody (April 10, 1954 – March 5, 2013) was an American professional wrestling manager and licensed funeral director. He is best known for his tenure with the World Wrestling Federation (WWF, later WWE) where he performed under t ...
, and then
The Nexus interfered in the match, attacking The Undertaker and beginning to fill the grave with dirt, before Kane scared them off. Kane hit The Undertaker with an urn, causing him to fall into the grave, and then used a digger to fill the grave and win the match. This was Undertaker's last pay-per-view match outside of
WrestleMania
WrestleMania is a professional wrestling pay-per-view (PPV) and livestreaming event held annually between mid-March and mid-April by WWE, the world's largest professional wrestling promotion. Since premiering in 1985, 37 editions followed, mos ...
, until
SummerSlam 2015, and ended his status as a full-time wrestler.
The sixth match was the seven-on-seven elimination tag team match between Team
Raw
Raw is an adjective usually describing:
* Raw materials, basic materials from which products are manufactured or made
* Raw food, uncooked food
Raw or RAW may also refer to:
Computing and electronics
* .RAW, a proprietary mass spectrometry dat ...
and Team
SmackDown
''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes simulc ...
.
Santino Marella
Anthony Carelli (born March 14, 1974) is a Canadian judoka and semi-retired professional wrestler. He is known for his 11-year tenure with WWE where he wrestled under the ring name Santino Marella. He is the founder of and instructor at Battle Art ...
was the first eliminated from Team Raw, when he was pinned by
Tyler Reks
Gabbi Alon Tuft (born November 1, 1978) is an American retired professional wrestler. Tuft is best known for her time with WWE under the ring name Tyler Reks. Tuft also competed in WWE's developmental territory Florida Championship Wrestling (FC ...
.
Sheamus
Stephen Farrelly (born 28 January 1978) is an Irish professional wrestler and actor. He is currently signed to WWE, where he performs on the SmackDown brand under the ring name Sheamus.
Prior to joining WWE, he wrestled on the European indep ...
eliminated SmackDown's
Kofi Kingston
Kofi Nahaje Sarkodie-Mensah (born August 14, 1981) is a Ghanaian-born American professional wrestler. He is currently signed to WWE, where he performs on the NXT brand under the ring name Kofi Kingston. He appeared on WWE's NXT brand as one-hal ...
. In the course of the match,
Alberto Del Rio
José Alberto Rodríguez Chucuan (born 25 May 1977) is a Mexican-American professional wrestler, professional wrestling promoter, sports commentator, and mixed martial artist, currently signed to the Ultimate Fighting Championship (UFC) as a c ...
attacked his own teammate
Rey Mysterio
Óscar Gutiérrez (born December 11, 1974), better known by his ring name Rey Mysterio, is an American professional wrestler. He is currently signed to WWE, where he performs on the SmackDown brand. Widely regarded as one of the greatest profes ...
, and Mysterio was escorted to the back by medical personnel.
John Morrison eliminated
Jack Swagger
Donald Jacob Hager Jr. (born March 24, 1982) is an American professional wrestler and mixed martial artist, currently signed to All Elite Wrestling (AEW) under the ring name Jake Hager, where he is a member of the Jericho Appreciation Society st ...
and Sheamus eliminated Reks giving Team Raw a six-three advantage.
Big Show
Paul Donald Wight II (born February 8, 1972) is an American professional wrestler and actor. He is signed to All Elite Wrestling (AEW) as an in-ring performer, and as a commentator for its web television show, '' AEW Dark: Elevation,'' under ...
and Sheamus fought outside the ring, which led to both men being counted out.
Edge
Edge or EDGE may refer to:
Technology Computing
* Edge computing, a network load-balancing system
* Edge device, an entry point to a computer network
* Adobe Edge, a graphical development application
* Microsoft Edge, a web browser developed by ...
eliminated
R-Truth
Ronnie Aaron Killings (born January 19, 1972) is an American professional wrestler and rapper. He is currently signed to WWE, performing on the Raw brand under the ring name R-Truth.
Killings worked for World Wrestling Federation (WWF, now WW ...
and Morrison in quick succession, but
CM Punk
Phillip Jack Brooks (born October 26, 1978), better known by the ring name CM Punk, is an American professional wrestler, sports commentator, actor, and retired mixed martial artist currently signed to All Elite Wrestling (AEW). Best known for ...
eliminated Del Rio, leaving Edge as the only member of Team SmackDown. Mysterio, who was never officially eliminated, returned to the match and rejoined Team SmackDown. Mysterio quickly pinned Punk and Jackson, leaving The Miz as the only wrestler remaining on Team Raw.
Alex Riley
Kevin Robert Kiley Jr. (born April 28, 1981) is an American professional wrestler and commentator best known for his time with WWE under the ring name Alex Riley. He was a participant in the second season of ''NXT''.
Professional wrestling c ...
, The Miz's protege, prevented Mysterio from performing his
finishing move
Finishing can refer to:
*Finishing (whisky), a whisky making method that involves aging of multiple casks
*Finishing (bookbinding), the process of embellishing a book
*Finishing (manufacturing), processes that are applied to a workpiece's surface
...
on The Miz, but Edge performed a
Spear
A spear is a pole weapon consisting of a shaft, usually of wood, with a pointed head. The head may be simply the sharpened end of the shaft itself, as is the case with fire hardened spears, or it may be made of a more durable material fasten ...
on The Miz. Edge pinned The Miz to win the match for Team SmackDown.
The seventh and final contest of the night was for the
WWE Championship
The WWE Championship is a world heavyweight championship created and promoted by the American professional wrestling promotion WWE, representing the Raw brand division. It is one of two world titles on WWE's main roster, alongside SmackDown' ...
between champion
Randy Orton
Randal Keith Orton (born April 1, 1980) is an American Professional wrestling, professional wrestler and actor who is signed to WWE, where he performs on the Raw (WWE brand), Raw brand but is currently out of action due to a back injury. H ...
and challenger
Wade Barrett
Stuart Alexander Bennett (born 10 August 1980) is an English-American professional wrestling commentator, actor, and former professional wrestler who holds both British and American citizenship. He is currently signed to WWE, where he is a colo ...
, who was accompanied by
John Cena
John Felix Anthony Cena ( ; born April 23, 1977) is an American part-time professional wrestler, actor, and former rapper. He is currently signed to WWE. Widely regarded as one of the greatest professional wrestlers of all time, he is tied w ...
. The stipulation is if Barrett lose the match Cena would be fired. Orton took initial control of the match, but Barrett was able to gain some control before Cena caused a distraction allowing Orton to regain control. On the outside of the ring, Barrett sent Orton shoulder first into the steel steps, allowing Barrett to take control of the match.
The Nexus interfered and attacked Orton while the referee was down, until Cena stopped them, telling Barrett he did it to stop Barrett from being disqualified. Following Orton regaining control, Cena attacked Barrett causing Barrett to win by disqualification. Orton retained the championship, but as Barrett won the match, Cena retained his job. Following the match, Orton attacked both Cena and Barrett to end the event.
Reception
Bragging Rights received 137,000 pay-per-view buys, a decrease from the 181,000 garnered by
the 2009 event of the same name; this represented a decline of 24% and contributed to a $2.5 million decline in pay-per-view revenue in the fourth quarter of 2010 for WWE.
Overall the event was positively received, with the Bryan vs Ziggler and Team SmackDown vs Team Raw matches being particularly praised.
Aftermath
After vignettes started airing from January 31 episode of Raw with the date 2-21-11 burned into the screen, The Undertaker returned on the February 21, 2011 episode of Raw. After Undertaker entered the ring,
Triple H
Paul Michael Levesque (born July 27, 1969), better known by the ring name Triple H, is an American business executive, actor, and retired professional wrestler currently serving as the chief content officer for WWE. He is widely regarded as on ...
also returned that night and confronted him, where the two engaged in a non-verbal stare-down before looking at the WrestleMania XXVII sign, signaling a challenge between the two at the event which was later confirmed four days later on WWE's official website. Undertaker defeated Triple H in a
No Holds Barred Match
Many types of wrestling matches, sometimes called "concept" or "gimmick matches" in the jargon of the business, are performed in professional wrestling. Some gimmick matches are more common than others and are often used to advance or conclude a ...
at
WrestleMania XXVII
WrestleMania XXVII (also written as WrestleMania 27) was the 27th annual WrestleMania professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw and SmackDown ...
to extend his
undefeated WrestleMania Streak to 19-0 but the beatdown he received during the match had left him to leave the ring on a stretcher.
After defeating The Undertaker. Kane set up a "funeral service" for his half-brother but was interrupted by Rey Mysterio, Alberto Del Rio and Edge who wanted to have a shot at the World Heavyweight Championship. Edge defeated Mysterio and Del Rio in a Triple Threat Match to become the number one contender to face Kane for the World Heavyweight Championship at Survivor Series. The match ended in a draw so Kane retained his title.
The Undertaker and Kane would not appear on screen together until 2012 at
Raw 1000
Raw 1000 was a television special that was broadcast live on July 23, 2012, airing on USA Network (in the U.S.) as the 1000th episode of WWE's flagship show '' Raw''. It was held at the Scottrade Center in St. Louis, Missouri.
The show featured f ...
, where The Undertaker would return to help Kane fend off
Jinder Mahal
Yuvraj Singh Dhesi (born July 19, 1986) is a Canadian professional wrestler currently signed to WWE, where he performs on the SmackDown brand, under the ring name Jinder Mahal.
Having started his career on the independent circuit, Mahal joine ...
,
Curt Hawkins
Brian Myers (born April 20, 1985) is an American professional wrestler. He is currently signed to Impact Wrestling, where he is a former Impact Digital Media Champion. He is best known for his tenures in WWE from 2006–2014 and 2016–2020 unde ...
, Tyler Reks,
Camacho Camacho is a surname of Spanish, Portuguese or French origin.
Notable people with the surname include:
* Camacho (wrestler), one of the stage names of Tevita Fifita (born 1983), Tongan-American professional wrestler
* Alejandro Camacho (born 1954) ...
and Drew McIntyre.
Bragging Rights
Boasting or bragging is speaking with excessive pride and self-satisfaction about one's achievements, possessions, or abilities.
Boasting occurs when someone feels a sense of satisfaction or when someone feels that whatever occurred proves thei ...
would be a short-lived pay-per-view, as the 2010 event was the final Bragging Rights. It was discontinued and replaced by the returning
Vengeance
Vengeance may refer to:
*Vengeance (concept) or revenge, a harmful action against a person or group in response to a grievance
Film
* ''Vengeance'' (1930 film), action adventure film directed by Archie Mayo
* ''Vengeance'' (1937 film) or ''W ...
in
2011
File:2011 Events Collage.png, From top left, clockwise: a protester partaking in Occupy Wall Street heralds the beginning of the Occupy movement; protests against Libyan dictator Muammar Gaddafi, who was killed that October; a young man celebrate ...
. Although the 2010 event was the final Bragging Rights event, a similar brand competition theme was used for 2016's
Survivor Series
Survivor Series is a professional wrestling pay-per-view (PPV) and livestreaming event, produced annually since 1987 by WWE, the world's largest professional wrestling promotion. Held in November generally the week of Thanksgiving, it is the sec ...
, and the annual
Survivor Series
Survivor Series is a professional wrestling pay-per-view (PPV) and livestreaming event, produced annually since 1987 by WWE, the world's largest professional wrestling promotion. Held in November generally the week of Thanksgiving, it is the sec ...
now revolves around competition for brand supremacy.
Results
;14-man interpromotional elimination tag team match
References
External links
Official Bragging Rights website
{{DEFAULTSORT:Bragging Rights (2010)
2010
File:2010 Events Collage New.png, From top left, clockwise: The 2010 Chile earthquake was one of the strongest recorded in history; The Eruption of Eyjafjallajökull in Iceland disrupts air travel in Europe; A scene from the opening ceremony of ...
2010 in Minnesota
Events in Minneapolis
Professional wrestling in Minneapolis
2010 WWE pay-per-view events
October 2010 events in the United States