WVBO (103.9 FM) is a

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

formatted

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Winneconne, Wisconsin Winneconne is a village in Winnebago County, Wisconsin. The population was 2,383 at the time of the 2010 census. The village is located within the Town of Winneconne. Developed along the Wolf River, the city is in the middle of the Wolf Chain ...

, that serves the Appleton- Oshkosh area. The station is owned by

Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 87 ...

History

This station began broadcasting in the fall of 1966 as WOSH-FM from studios at 2333 Bowen Street, Oshkosh. Its first format included a range from musical comedy, show tunes, Broadway music, and "semi-classical" music. Early in the 1970s, WOSH-FM changed its call letters to WYTL, and adopted a modern country format. This was maintained until August 1, 1975, at which time 103.9 FM regained the WOSH callsign and changed format to top 40/contemporary hits. Effectively this was advertised as a "frequency swap" to listeners, where WYTL-FM "moved" along with its country format to AM 1490, and WOSH-AM "moved" to FM 103.9 with its top 40 format. On October 1, 1984, WOSH changed its call letters to WMGV, and at approximately the same time, increased its transmitting power. At this time it began branding itself as "Magic 104". At 10 a.m. on April 30, 1994, WMGV began stunting as "Louie 103.9", with a format of "All Louie, All the Time", playing 21 different versions of the song "

Louie Louie "Louie Louie" is a rhythm and blues song written and composed by American musician Richard Berry in 1955, recorded in 1956, and released in 1957. It is best known for the 1963 hit version by the Kingsmen and has become a standard in pop and r ...

" made popular by

The Kingsmen The Kingsmen are a 1960s rock band from Portland, Oregon, United States. They are best known for their 1963 recording of R&B singer Richard Berry's "Louie Louie", which held the No. 2 spot on the ''Billboard'' charts for six weeks and ha ...

. Stunting continued until 7 a.m. May 3, 1994, at which time the station changed formats and its callsign to WVBO, as the "Valley's Best Oldies". In 2001, WVBO and sister stations 96.9 The Fox WWWX, 99.5 Nash FM, NewsTalk 1490 WOSH and 1280 WNAM, moved from the Bowen Street facility to Washburn Street, next to

Interstate 41 Interstate 41 (I-41) is a north–south Interstate Highway connecting the interchange of I-94 and U.S. Route 41 (US 41), located south of the Wisconsin–Illinois border at the end of the Tri-State Tollway in metropolitan Ch ...

. The former station mascot was named Louie the Cool Cat. WOSH WVBO Studios Oshkosh Wisconsin

References

External links

Cumulus Broadcasting
* VBO Classic hits radio stations in the United States Radio stations established in 1970 1970 establishments in Wisconsin Cumulus Media radio stations {{Wisconsin-radio-station-stub