wude

WUDE (94.3 MHz) is a commercial FM radio station licensed to Forest Acres, South Carolina, and serving the Columbia metropolitan area. Owned by Midlands Media Group LLC, the station broadcasts a country music radio format branded as 94.3 The Dude. It concentrates on country hits from the 1980s till today.

The radio studios and transmitter are on Gervais Street in Columbia, near the state capitol building. WUDE broadcasts from atop the South Trust Tower. WUDE is a Class A FM station with an effective radiated power (ERP) of 2,550 watts. By contrast, country music rival 97.5 WCOS-FM is powered at 100,000 watts.

History

Early years

The 94.3 frequency was allocated to Forest Acres by the FCC in the fall of 1996. In order to make way for the new station, WPUB, located in nearby Camden, South Carolina, changed its frequency from 94.3 MHz to 102.7 MHz in 1998.

After several years of planning and delays, WWNQ finally signed on under test authority in the fall of 2004. It initially played a mix of songs from different genes of music in order to not tip off other stations in the market the true format for the new station. After testing was completed, the station signed on in November with a Classic Country format.

The Classic Country sound lasted until late November 2008, when it was abruptly dropped for an all-Christmas format. The all-Christmas format had not been done since former Adult Contemporary WLTY 96.7 MHz flipped its format to Adult Hits.

Classic Hits

On December 30, 2008, after stunting with full-length movies, the station flipped to Classic Hits as "Flashback 94.3." The first song was " Let the Good Times Roll" by The Cars. Artists included Billy Joel, Queen, The Beatles, Tom Petty, and Electric Light Orchestra.

On July 30, 2010, WWNQ rebranded as "94.3 The River", taking the station off the satellite and programmed locally, playing the top 40 hits of the rock era. Local on-air personalities were Mike Lockaby mornings, Lona Steele middays and Marty Hall afternoons. WWNQ promoted "Columbia's Most-Music Mornings" weekday mornings with 94 minutes of commercial-free Classic Hits. WWNQ also featured a locally produced Beatles specialty program, "The Beatles Radio Magazine," hosted by Marty Hall Sunday mornings at 10 A.M.

Classic Country

On June 28, 2011 at 3 pm, WWNQ began stunting with a ticking clock. On June 29, 2011 at 6 am, WWNQ changed its format to contemporary hit radio, branded as "Q94.3". The contemporary format turned out to be a stunt: at 6 pm on June 30, WWNQ resumed stunting with a ticking clock. The new format was actually Classic Country, branded as "Country Legends 94.3." The switch took place at 12 noon on Friday, July 1, 2011.

Ownership Changes

In 2012, Hometown Columbia bought WWNQ and WWNU from Double O Radio. Minor changes were planned, but Kirk Litton of Hometown Columbia said Carolina Country would play "The Hall of Fame legends" instead of "bubblegum country." The focus would be the 1980s and 1990s. Also, "Good Morning Columbia", hosted by Doug Enlow, Bill Benton and Charlie Benton, moved from WWNU July 5; the show moved from WISW earlier in the year. WWNQ began airing Sprint Cup Series races as well.

In early 2013, the station began to stunt again as ''94.3 George'', ''94.3 Kenny'' and ''94.3 Garth Brooks'', before re-branding as ''94.3 The Dude'' on February 7, 2013, with no change in format.

On March 31, 2016, Hometown Columbia owner Thomas Davis transferred WWNQ's license to Hometown Columbia's parent company, Davis Media, LLC. Effective August 3, 2016, Davis Media sold the station to Midlands Media Group LLC for $900,000.

The call letters were changed to WUDE on September 15, 2021.

References

External links

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UDE
Radio stations established in 2005
Country radio stations in the United States
2005 establishments in South Carolina