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WLTY
WLTY (96.7 FM) is a commercial radio station licensed to Cayce, South Carolina, and serving the Columbia metropolitan area. It airs a variety hits radio format, known as Steve FM and is owned by iHeartMedia, Inc. The radio studios are on Greystone Boulevard in Columbia, near Interstate 126 and Riverbanks Zoo. WLTY has an effective radiated power (ERP) of 9,000 watts. By contrast, several Columbia FM stations run 100,000 watts. The transmitter is on Short Street in Columbia, near Millwood Avenue (U.S. Route 76). WLTY broadcasts using HD Radio technology. Its HD-2 digital subchannel carries a classic rock format. History Top 40 and Rock On July 11, 1974, the station signed on as WZLD. It played a mix of top 40 and oldies music. It became the number one rated station in its first Arbitron ratings book. However, in late 1977, rival AM Top 40 WNOK 1400 countered the success of WZLD by flipping its sister FM station to Top 40 as "Stereo 105" WNOK-FM. That move would stu ...
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WXBT
WXBT (100.1 FM) is a commercial radio station licensed to West Columbia, South Carolina and serving the Columbia metropolitan area. It airs an urban contemporary radio format, branded as "100.1 The Beat", and is owned by iHeartMedia, Inc. WXBT carries the nationally syndicated morning show " Big Boy's Neighborhood." WXBT's radio studios are on Greystone Boulevard off Interstate 126, near Riverbanks Zoo. WXBT's transmitter is off Frost Avenue in the Denny Terrace neighborhood, near Columbia International University. WXBT has an effective radiated power (ERP) of 5,900 watts. WXBT broadcasts using HD Radio technology. Its second digital subchannel carries the Black Information Network. The subchannel feeds FM translator W288CX at 105.5 MHz. History All-news radio On August 5, 1975, the station signed on as WSCQ, Columbia's first all-news station. It was an affiliate of NBC's News and Information Service (NIS). WSCQ was owned by Sanders Guignard and Barnett F. G ...
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WNOK
WNOK (104.7 FM) is a commercial radio station licensed to Columbia, South Carolina, serving the Columbia metropolitan area and the Midlands of South Carolina. It broadcasts a Top 40 (CHR) radio format and it's owned by iHeartMedia, Inc. The current slogan is "The Midlands' #1 Hit Music Station." Its radio studios are on Greystone Boulevard in Columbia, off Interstate 126, near the Riverbanks Zoo. WNOK has an effective radiated power (ERP) of 90,000 watts. The transmitter is in the northeast section of Columbia, off Hardscrabble Road at Lee Road. WNOK is "short-spaced" with WKQC in Charlotte, also broadcasting on 104.7 MHz. The two stations are only about 90 miles apart with WKQC running an ERP of 96,000 watts. FCC rules would normally require two co-channel Class C-1 FM stations to be 152 miles apart. Both stations use directional antennas to limit co-channel interference. The Chester and Lancaster areas of South Carolina have trouble receiving a clear signal from ...
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WCOS (AM)
WCOS (1400 AM) is a commercial radio station in Columbia, South Carolina. It carries a sports radio format and is owned by iHeartMedia, Inc. The station goes by the name Fox Sports Radio 1400. Its studios and offices are on Graystone Boulevard in Columbia near Interstate 126. The transmitter is on Short Street in Columbia, near Millwood Avenue (U.S. Route 76). WCOS is an affiliate of the Atlanta Braves radio network, with the largest number of stations in Major League Baseball. History WCOS signed on in 1939, making it Columbia's second radio station. The station featured programming from NBC's Blue Network (which later became the ABC Radio Network) as well as local programming. In 1958, the station stunted by playing Sammy Kaye's "I Wish I Was In Dixie" over a period of 24 hours before switching over to the "Top 60 in Dixie" playlist, a format that it kept for the next 20 years under various monikers like "Super COS", and "Position 14". In 1980, after being beaten in the ...
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WCOS-FM
WCOS-FM (97.5 FM) is a commercial radio station in Columbia, South Carolina. It airs a country music radio format and is owned by iHeartMedia, Inc. The station goes by the name 97-5 WCOS and its current slogan is "Today's Best Country and Your All-Time Favorites." Its studios and offices are on Graystone Boulevard in Columbia near Interstate 126. WCOS-FM has an effective radiated power (ERP) of 100,000 watts, the maximum for all non-grandfathered stations. The transmitter is north of the city, in the Arlington Heights neighborhood, off Heyward Brockingham Road. WCOS-FM broadcasts in the HD Radio hybrid format. It carries a 1990s country hits format on its digital subchannel WCOS-FM-HD2. Programming WCOS-FM plays a variety of country songs, mostly from the 2000s, but occasionally going back to the 1980s, with current and recent hits in heavy rotation. Weekdays begin with "The Morning Rush" featuring Jonathan Rush and Kelly Nash. Overnights, WCOS-FM carries the nationa ...
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WVOC
WVOC (560 AM) – branded ''News Radio 560 WVOC'' – is a commercial talk radio station licensed to serve Columbia, South Carolina. Owned by iHeartMedia, Inc., the station covers the Columbia metropolitan area. The WVOC studios and transmitter are located in Columbia. In addition to a standard analog transmission, WVOC is simulcast over low-power FM translator W278CY (103.5 FM), and is available online via iHeartRadio. WVOC's main signal operates at 5,000 watts around the clock. By day it uses a non-directional signal from a single tower, providing secondary coverage to most of South Carolina and portions of North Carolina and Georgia—as far north as the Charlotte suburbs, as far east as the outer suburbs of Charleston, as far south as the Augusta suburbs, and as far west as the fringes of the Upstate. At night, three towers are used in a directional pattern to protect other stations on 560 AM. This concentrates WVOC's signal in the central part of the state. History ...
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Effective Radiated Power
Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would have to be radiated by a half-wave dipole antenna to give the same radiation intensity (signal strength or power flux density in watts per square meter) as the actual source antenna at a distant receiver located in the direction of the antenna's strongest beam (main lobe). ERP measures the combination of the power emitted by the transmitter and the ability of the antenna to direct that power in a given direction. It is equal to the input power to the antenna multiplied by the gain of the antenna. It is used in electronics and telecommunications, particularly in broadcasting to quantify the apparent power of a broadcasting station experienced by listeners in its reception area. An alternate parameter that measures the same thing is effec ...
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Transmitter
In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the Antenna (radio), antenna. When excited by this alternating current, the antenna radiates radio waves. Transmitters are necessary component parts of all electronic devices that communicate by radio communication, radio, such as radio broadcasting, radio and television broadcasting stations, cell phones, walkie-talkies, Wireless LAN, wireless computer networks, Bluetooth enabled devices, garage door openers, two-way radios in aircraft, ships, spacecraft, radar sets and navigational beacons. The term ''transmitter'' is usually limited to equipment that generates radio waves for Communication engineering, communication purposes; or radiolocation, such as radar and navigational transmitters. Generators of radio waves for heatin ...
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HD Radio
HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used primarily by AM and FM radio stations in the United States, Canada, and Mexico, with a few implementations outside North America. The term "on channel" is a misnomer because the system actually broadcasts on the ordinarily unused channels adjacent to an existing radio station's allocation. This leaves the original analog signal intact, allowing enabled receivers to switch between digital and analog as required. In most FM implementations, from 96 to 128 kbps of capacity is available. High-fidelity audio requires only 48 kbps so there is ample capacity for additional channels, which HD Radio refers to as "multicasting". HD Radio is licensed so that the simulcast of the main channel is royalty-free. The company makes its money ...
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Digital Subchannel
In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compression techniques to reduce the size of each individual program stream, and multiplexing to combine them into a single signal. The practice is sometimes called "multicasting". ATSC television United States The ATSC digital television standard used in the United States supports multiple program streams over-the-air, allowing television stations to transmit one or more subchannels over a single digital signal. A virtual channel numbering scheme distinguishes broadcast subchannels by appending the television channel number with a period digit (".xx"). Simultaneously, the suffix indicates that a television station offers additional programming streams. By convention, the suffix position ".1" is normally used to refer to the station's main digi ...
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Classic Rock
Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primarily focusing on commercially successful blues rock and hard rock popularized in the 1970s AOR format.Pareles, Jon (June 18, 1986)"Oldies on Rise in Album-Rock Radio" ''The New York Times''. Retrieved April 19, 2019. The radio format became increasingly popular with the baby boomer demographic by the end of the 1990s. Although classic rock has mostly appealed to adult listeners, music associated with this format received more exposure with younger listeners with the presence of the Internet and digital downloading. Some classic rock stations also play a limited number of current releases which are stylistically consistent with the station's sound, or by heritage acts which are still active and producing new music."New York Radio Guide: Ra ...
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Cayce, South Carolina
Cayce ( ) is a city in the U.S. state of South Carolina, along the Congaree River. The population was 12,528 at the 2010 census and rose to 13,789 in the 2020 United States Census, and it is the third-most populated municipality in Lexington County. The city is primarily in Lexington County, with additional, predominantly rural land to the east in Richland County. Cayce is part of the Columbia Metropolitan Statistical Area and is within South Carolina's Midlands region. History What was to become Cayce was home to Native Americans for at least 12,000 years. This includes what are now known as the Manning Archeological Site, the SAM Site, and the Taylor Site. Spanish explorer Hernando de Soto reached the area in 1540, encountering a large Native village at Congaree Creek, where Cayce now stands. Near the end of the 17th century, the explorer John Lawson visited and documented his trip. In 1718, during the colonial period, the English built the first permanent fort, the first ...
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Interstate 126
Interstate 126 (I-126) is a spur route of I-26 entirely within the city limits of Columbia in the US state of South Carolina. It is entirely concurrent with U.S. Route 76 (US 76) and connects I-26 to Downtown Columbia. It is long and has three unnumbered interchanges between its junction with I-26 and its terminus at Gadsden Street. The Riverbanks Zoo is a major attraction on I-126. Route description I-126 begins in northwestern Columbia at an interchange with parent route I-26 and US 76 along the Saluda River. The terminus is located near the Dutch Square shopping center and I-26's own interchange with I-20, nicknamed "Malfunction Junction", which includes a weaving ramp from I-126's westbound lanes to I-20. The eight-lane freeway travels southeast along the Saluda River and passes the Riverbanks Zoo at Greystone Boulevard. It then crosses over the Broad River on the Timmerman Bridge near the mouth of the Saluda River. I-126 enters Downtown Co ...
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