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WUAB (channel 43) is a
television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth ...
licensed to
Lorain, Ohio Lorain () is a city in Lorain County, Ohio, United States. The municipality is located in northeastern Ohio on Lake Erie, at the mouth of the Black River, about 30 miles west of Cleveland. As of the 2020 census, the city had a population of 65 ...
, United States, serving the
Cleveland Cleveland ( ), officially the City of Cleveland, is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located in the northeastern part of the state, it is situated along the southern shore of Lake Erie, across the U.S. ...
area as an affiliate of
The CW ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
. It is owned by
Gray Television Gray Television, Inc. is an American publicly traded television broadcasting company based in Atlanta, Georgia. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company owns or operates 180 stations across the United St ...
alongside low-power
Telemundo Telemundo (; formerly NetSpan) is an American Spanish-language Terrestrial television, terrestrial television network owned by NBCUniversal Television and Streaming#NBCUniversal Telemundo Enterprises, NBCUniversal Telemundo Enterprises, a divi ...
affiliate
WTCL-LD WTCL-LD (channel 6) is a low-power television station in Cleveland, Ohio, United States, affiliated with Telemundo. It is owned by Gray Television alongside two full-power sister stations: Shaker Heights–licensed CBS affiliate WOIO (channe ...
(channel 6) and
Shaker Heights Shaker or Shakers may refer to: Religious groups * Shakers, a historically significant Christian sect * Indian Shakers, a smaller Christian denomination Objects and instruments * Shaker (musical instrument), an indirect struck idiophone * Cock ...
–licensed
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
affiliate
WOIO WOIO (channel 19) is a television station licensed to Shaker Heights, Ohio, United States, serving the Cleveland area as an affiliate of CBS. It is owned by Gray Television alongside low-power Telemundo affiliate WTCL-LD (channel 6) and Lo ...
(channel 19), the latter station whose full-power spectrum WUAB transmits over via a channel sharing agreement. WUAB, WOIO and WTCL-LD share studios on the ground floor of the
Reserve Square Reserve Square is a two-building skyscraper mixed use apartment complex in downtown Cleveland, Ohio, United States. Both buildings have 23 floors and are 266 feet (81 m) high. The Square is directly west of the senior residential Cuyahoga Metropol ...
building in
Downtown Cleveland Downtown Cleveland is the central business district of Cleveland, Ohio. The economic and symbolic center of the city and the Cleveland-Akron-Canton, OH Combined Statistical Area, it is Cleveland's oldest district, with its Public Square laid out b ...
, with WUAB and WOIO sharing transmitter facilities at the West Creek Reservation in
Parma Parma (; egl, Pärma, ) is a city in the northern Italian region of Emilia-Romagna known for its architecture, Giuseppe Verdi, music, art, prosciutto (ham), Parmigiano-Reggiano, cheese and surrounding countryside. With a population of 198,292 ...
. Founded in 1968 by the
United Artists United Artists Corporation (UA), currently doing business as United Artists Digital Studios, is an American digital production company. Founded in 1919 by D. W. Griffith, Charlie Chaplin, Mary Pickford, and Douglas Fairbanks, the studi ...
film studio, from which its call sign is derived from, WUAB was originally one of two
ultra high frequency Ultra high frequency (UHF) is the ITU designation for radio frequency, radio frequencies in the range between 300 megahertz (MHz) and 3 gigahertz (GHz), also known as the decimetre band as the wavelengths range from one meter to one ten ...
(UHF) independent stations to sign on in the Cleveland market, doing so eight months after
Kaiser Broadcasting The Kaiser Broadcasting Corp. was an American broadcast media company that owned and operated television and radio stations in the United States from 1957 to 1977. History Creating a broadcast chain Kaiser's involvement in broadcasting began ...
's
WKBF-TV WKBF-TV was a television station that broadcast on channel 61 in Cleveland, Cleveland, Ohio, United States, from January 1968 to April 1975. Owned and operated by Kaiser Broadcasting as one of an eventual group of six stations, it was the first ...
signed on. Prevailing over WKBF-TV in a seven-year-long battle for advertisers and audience, WUAB became one of the highest-rated UHF independent stations in the country by 1971, aided by a strong lineup of off-network reruns, feature films, sporting events, and popular local talent. Purchased by
Gaylord Broadcasting Ryman Hospitality Properties, Inc. () is a hotel, resort, entertainment, and media company named after National Historic Landmark the Ryman Auditorium, built as a tabernacle by Captain Thomas G. Ryman in 1892 and later the home of the Grand Ole Op ...
in 1977, WUAB bolstered its sports presence as the over-the-air home for
Cleveland Indians The Cleveland Guardians are an American professional baseball team based in Cleveland. The Guardians compete in Major League Baseball (MLB) as a member club of the American League (AL) Central division. Since , they have played at Progressive F ...
and
Cleveland Cavaliers The Cleveland Cavaliers (often referred to as the Cavs) are an American professional basketball team based in Cleveland. The Cavaliers compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference (NBA), Ea ...
telecasts in 1980 and established a news department in 1988, with a
cable television Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with broa ...
footprint spanning multiple states. The station was acquired by Stephen J. Cannell in 1990 but taken over by WOIO owner
Malrite Communications Raycom Media, Inc. was an American television broadcasting company based in Montgomery, Alabama. Raycom owned and/or provided services for 65 television stations and two radio stations across 44 markets in 20 states. Raycom, through its Communi ...
in 1994 via a
local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or tim ...
, taking effect at the same time WOIO became the market's CBS affiliate and helping provide that station with a news service. A charter affiliate for both
UPN The United Paramount Network (UPN) was an American broadcast television network that launched on January 16, 1995. It was originally owned by Chris-Craft Industries' United Television. Viacom (through its Paramount Television unit, which pr ...
and
The WB The WB Television Network (for Warner Bros., or the "Frog Network", for its former mascot, Michigan J. Frog) was an American television network launched on broadcast television on January 11, 1995, as a joint venture between the Warner Bros. ...
from 1995 to 1997, WUAB became an exclusive UPN affiliate until the network's 2006 closure, subsequently linking up with
MyNetworkTV MyNetworkTV (unofficially abbreviated MyTV, MyNet, MNT or MNTV, and sometimes referred to as My Network) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its ...
in 2006 and The CW in 2018. Acquired outright by Malrite's successor
Raycom Media Raycom Media, Inc. was an American television broadcasting company based in Montgomery, Alabama. Raycom owned and/or provided services for 65 television stations and two radio stations across 44 markets in 20 states. Raycom, through its Commun ...
in 2000, WUAB and WOIO have been in Gray Television's portfolio from 2019 onward, adding startup Telemundo affiliate WTCL-LD as a third station in 2022.


History


Application and construction

United Artists Broadcasting, owned by the film studio of the same name, was the first of three applicants to file paperwork for a new television station on channel 65 in Cleveland, having done so on March 22, 1963. The allocation was one of two designated by the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
(FCC) for commercial broadcasting on the
ultra high frequency Ultra high frequency (UHF) is the ITU designation for radio frequency, radio frequencies in the range between 300 megahertz (MHz) and 3 gigahertz (GHz), also known as the decimetre band as the wavelengths range from one meter to one ten ...
(UHF) in Cleveland proper; prior construction permits granted to radio stations
WERE ''Were'' and ''wer'' are archaic terms for adult male humans and were often used for alliteration with wife as "were and wife" in Germanic-speaking cultures ( ang, wer, odt, wer, got, waír, ofs, wer, osx, wer, goh, wer, non, verr). In ...
and WHK in 1953 were never built and revoked in 1960. United Artists had filed to construct television stations in Cleveland,
Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...
and
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
, but the film studio having been a defendant in a civil antitrust lawsuit related to ''
United States v. Paramount Pictures, Inc. ''United States v. Paramount Pictures, Inc.'', 334 U.S. 131 (1948) (also known as the Hollywood Antitrust Case of 1948, the Paramount Case, or the Paramount Decision), was a landmark United States Supreme Court antitrust case that decided the f ...
'' led the FCC to state it would reflect on "requisite qualifications" over the studio's fitness to own a television station, despite the lawsuit occurring ten years beforehand. The other two applicants for the channel were a group headed by WDBN owner Ted Niarhos and Superior Broadcasting Co., majority-controlled by area businessman Frank V. Mavec. A
comparative hearing The comparative hearing process was used by the United States Federal Radio Commission from 1927 to 1934 and its successor, the Federal Communications Commission (FCC), from 1934 to 1994 for the evaluation of mutually exclusive applications for bro ...
between the applicants began in late December 1963. Early in the proceedings, United Artists requested that the FCC determine if projected operating deficits by the other two applicants would last beyond the first year; in response, the commission requested each applicant demonstrate an ability to survive against established VHF competition over the first three years and revised their financial qualification policy. United Artists abruptly withdrew from the hearing process for the channel 65 license by amending their application to request channel 31 in
Lorain, Ohio Lorain () is a city in Lorain County, Ohio, United States. The municipality is located in northeastern Ohio on Lake Erie, at the mouth of the Black River, about 30 miles west of Cleveland. As of the 2020 census, the city had a population of 65 ...
, unused after a permit for WEOL-TV held by
WEOL WEOL (930 AM) is a commercial radio station licensed to serve Elyria, Ohio, and features a talk and sports radio format. Owned by the Elyria-Lorain Broadcasting Co., WEOL services Lorain and Medina counties and the western parts of Greater Cl ...
radio failed to be built after years of delays. The Niarhos-led group concurrently withdrew their bid. A May 1965 realignment of UHF allocations saw United Artists's permit request for channel 31 moved to 43 and Superior's permit request for channel 65 moved to 61. Both companies were awarded construction permits in the spring of 1966. Superior sold their permit to a
joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...
between itself and
Kaiser Broadcasting The Kaiser Broadcasting Corp. was an American broadcast media company that owned and operated television and radio stations in the United States from 1957 to 1977. History Creating a broadcast chain Kaiser's involvement in broadcasting began ...
which launched
WKBF-TV WKBF-TV was a television station that broadcast on channel 61 in Cleveland, Cleveland, Ohio, United States, from January 1968 to April 1975. Owned and operated by Kaiser Broadcasting as one of an eventual group of six stations, it was the first ...
on January 19, 1968.


United Artists ownership

WUAB was signed on by United Artists on September 14, 1968, following WKBF-TV as the second commercial UHF station in Cleveland proper and the fifth full-power UHF station in the market. WUAB used the WKBF-TV transmitter tower in Parma; the installation of the WUAB antenna on the tower several days prior forced WKBF-TV to be off the air for an extended period of time. As their studio facility near Parmatown Mall was still under construction, WUAB operated out of a
semi-trailer A semi-trailer is a trailer without a front axle. In the United States, the term is also used to refer to the combination of a truck and a semi-trailer; a tractor-trailer. A large proportion of a semi-trailer's weight is supported by a tracto ...
next to an adjacent Parma
bowling alley A bowling alley (also known as a bowling center, bowling lounge, bowling arena, or historically bowling club) is a facility where the sport of bowling is played. It can be a dedicated facility or part of another, such as a Meetinghouse, clubhous ...
, with some studios inside the alley's nursery. Marty Sullivan, one of the station's first
announcers An announcer is a voice artist who relays information to the audience of a broadcast media programme or live event. Television and other media Some announcers work in television production, radio or filmmaking, usually providing narrations ...
, later recalled how a restroom adjacent to the main announcer booth had a warning sign, "Do not use Bippy when announcer is in booth". WVIZ's Brook Park studios were also utilized by WUAB. WUAB's lack of any physical assets in Lorain proper and film studio ownership was met with criticism by the '' Lorain Journal'' editorial board, which asked, "Why call it a Lorain station? Why give Lorain's TV franchise to outsiders who want to operate outside of Lorain? Why not give Lorain people an opportunity to operate a TV station in Lorain, to serve Lorain?" The less-than-optimal working arrangement while permanent studios were being constructed severely limited WUAB's local output; by comparison, WKBF-TV boasted an array of local programming and launched a news service. The combined Cleveland–
Akron Akron () is the fifth-largest city in the U.S. state of Ohio and is the county seat of Summit County. It is located on the western edge of the Glaciated Allegheny Plateau, about south of downtown Cleveland. As of the 2020 Census, the city prop ...
Canton
television market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...
was ranked in 1968 as the eighth-largest in the United States, with the industry taking notice over the two competing UHF stations with well-financed ownership and substantial investment. Befitting its ownership by a film studio, WUAB placed an emphasis on feature films with a prime time showcase dubbed the ''UA Star Movie''. Even with the existing limitations facing the station, WUAB successfully claimed a significant portion of WKBF-TV's audience by the spring of 1969. ''
The Plain Dealer ''The Plain Dealer'' is the major newspaper of Cleveland, Ohio, United States. In fall 2019, it ranked 23rd in U.S. newspaper circulation, a significant drop since March 2013, when its circulation ranked 17th daily and 15th on Sunday. As of Ma ...
'' critic William Hinckley retrospectively noted WUAB almost immediately entered the marketplace with better overall programming than WKBF-TV, promptly dividing the available audience. WUAB's studios were completed in June 1969, with the next few months proving to be a turning point.
Linn Sheldon Linn Sheldon (September 20, 1919 – April 23, 2006) was a Cleveland, Ohio-based American children's television host and actor, best known for his character "Barnaby," which was seen in Cleveland for over 30 years. Biography Born Linn Richard ...
, who joined WKBF-TV to host an afternoon movie in August 1968, left that station to join WUAB on December 1, 1969, reviving the acclaimed children's show "Barnaby" which he originated at KYW-TV. Several weeks earlier, a Saturday afternoon
science fiction film Science fiction (or sci-fi) is a film genre that uses speculative, fictional science-based depictions of phenomena that are not fully accepted by mainstream science, such as extraterrestrial lifeforms, spacecraft, robots, cyborgs, interstellar ...
showcase ''Mad Theatre'' launched, hosted by Sullivan under the Superhost persona. Sullivan created the character accidentally during rehearsals for a performance by
The Four Lads The Four Lads was a Canadian male singing quartet which, in the 1950s, 1960s, and 1970s, earned many gold singles and albums. Its million-selling signature tunes include " Moments to Remember"; " Standing on the Corner"; " No, Not Much"; "Who Nee ...
when the audience reacted positively to his facial contortions; he then adopted a nasal vocalization to distinguish from his announcer voice. Another staff announcer, Jack Reynolds, began emceeing
professional wrestling Professional wrestling is a form of theater that revolves around staged wrestling matches. The mock combat is performed in a ring similar to the kind used in boxing, and the dramatic aspects of pro wrestling may be performed both in the ring o ...
tapings at the station in 1969. Alice Weston, recognized as the first female television host in Cleveland, became the station's public affairs director and a talk show host. An emphasis was also placed on sports, as WUAB carried
Ohio State Buckeyes football The Ohio State Buckeyes football team competes as part of the NCAA Division I Football Bowl Subdivision, representing Ohio State University in the East Division of the Big Ten Conference. Ohio State has played their home games at Ohio Stadium in ...
and men's basketball,
Notre Dame Fighting Irish football The Notre Dame Fighting Irish football team is the intercollegiate football team representing the University of Notre Dame in Notre Dame, Indiana, north of the city of South Bend, Indiana. The team plays its home games at the campus' Notre Dame ...
and
Cleveland Barons The name Cleveland Barons has been used by three professional hockey teams and one junior team. *Cleveland Barons (NHL), the National Hockey League team that played between 1976 and 1978 *Cleveland Barons (1937–1973), the original American Hockey ...
broadcasts. A daily early-afternoon movie showcase, the ''Prize Movie'', launched with Reynolds as host, with WGAR personality John Lanigan taking over in 1975. At the same time WUAB's fortunes rose, Kaiser Broadcasting began instituting cutbacks at both WKBF-TV and their station group, including the groupwide elimination of local newscasts on November 12, 1970. All but one of Kaiser's stations failed to turn a profit after three years of investment, raising industry concerns over the viability of UHF stations. WUAB, however, became not only the Cleveland market's leading UHF
independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in the New Hope, Pennsylvania, area of the United States during the early 1930s * Independ ...
by 1971, but the second-highest rated UHF station in the country behind Boston's
WSBK-TV WSBK-TV (channel 38) is an independent television station in Boston, Massachusetts, United States. It is owned by the CBS News and Stations group alongside CBS owned-and-operated station WBZ-TV (channel 4). Both stations share studios on So ...
.
Cleveland Cavaliers The Cleveland Cavaliers (often referred to as the Cavs) are an American professional basketball team based in Cleveland. The Cavaliers compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference (NBA), Ea ...
and
Cleveland Crusaders The Cleveland Crusaders were a professional ice hockey team from Cleveland. They played in the World Hockey Association from 1972 to 1976. Their home ice was the Cleveland Arena from 1972 to 1974, and the Richfield Coliseum from 1974 to 1976. T ...
telecasts were added in 1972, but WUAB declined to renew the Cavaliers contract in 1975 over increasing costs. Kaiser announced a pending shutdown of WKBF-TV on April 8, 1975, after agreeing to sell WKBF's technical and programming assets to United Artists in exchange for a 36 percent
equity stake In finance, equity is ownership of assets that may have debts or other liabilities attached to them. Equity is measured for accounting purposes by subtracting liabilities from the value of the assets. For example, if someone owns a car worth $2 ...
in WUAB. WKBF-TV operated at a loss throughout the station's entire existence of , with Kaiser officials admitting the market could not support more than one UHF independent. In the days prior to the announcement, both WUAB and WKBF-TV management acknowledged negotiations over an asset disposition had been ongoing for "a couple of years". During a farewell on-air statement, WKBF-TV general manager Alan B. Bennett stated that the sign-on of WUAB impeded consumer demand, in turn placing Kaiser in financial jeopardy, "... and that only one successful (station) must merge." WUAB not only acquired the rights to much of WKBF-TV's programming, but replaced the station in several
cable systems Cable television is a system of delivering television broadcast programming, programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This ...
outside of the market, including
Zanesville Zanesville is a city in and the county seat of Muskingum County, Ohio, United States. It is located east of Columbus and had a population of 24,765 as of the 2020 census, down from 25,487 as of the 2010 census. Historically the state capit ...
and
Dover Dover () is a town and major ferry port in Kent, South East England. It faces France across the Strait of Dover, the narrowest part of the English Channel at from Cap Gris Nez in France. It lies south-east of Canterbury and east of Maidstone ...
/ New Philadelphia. The WKBF-TV asset sale came at the same time as a possible dial position move for WUAB. After a construction permit for channel 19, in place since 1968, was sold to Joseph T. Zingale—a former co-owner of
WIXY WIXY (100.3 MHz) is a commercial FM radio station broadcasting a country music radio format. Licensed to Champaign, Illinois, United States, the station serves the Champaign-Urbana area. The station is currently owned by the Illini Radio G ...
and with ownership interests in multiple area professional sports teams—United Artists protested the sale. Despite meeting FCC approval, Zingale rescinded the purchase in early 1974 due to a pricing dispute. United Artists then offered to purchase the permit in January 1975 with the intent of moving WUAB to channel 19, but Zingale filed a protest against the sale after renewed interest in it. An FCC review board revoked the channel 19 permit in April 1976 after declining to extend the construction deadline.


Gaylord Broadcasting years

Citing a decision to leave broadcasting, United Artists sold WUAB to the
Gaylord Broadcasting Company Ryman Hospitality Properties, Inc. () is a hotel, resort, entertainment, and media company named after National Historic Landmark the Ryman Auditorium, built as a tabernacle by Captain Thomas G. Ryman in 1892 and later the home of the Grand Ole Op ...
for $10.5 million (equivalent to $ in ) in September 1976; Kaiser, itself in the process of being sold to minority owner
Field Communications Field Communications was an American broadcast media company and a wholly owned division of Field Enterprises, which owned the ''Chicago Sun-Times'' and the ''Chicago Daily News''. Based in Chicago, Illinois, the company owned UHF independent ...
, divested their equity stake in the station. Under Gaylord, WUAB continued its expansion into cable television; when the station signed a three-year contract on October 20, 1979, for
Cleveland Indians The Cleveland Guardians are an American professional baseball team based in Cleveland. The Guardians compete in Major League Baseball (MLB) as a member club of the American League (AL) Central division. Since , they have played at Progressive F ...
broadcasts, its cable footprint reached five states and one million homes.
Bruce Drennan Bruce Drennan (born May 1, 1950 in Chicago, Illinois) is an American sportscaster based in Cleveland, Ohio. A former Major League Baseball (MLB) announcer, National Basketball Association (NBA) announcer, and sports radio personality, Drennan ho ...
and
Joe Tait Joseph Tait (May 15, 1937 – March 10, 2021) was an American sports broadcaster who was the play-by-play announcer on radio for the Cleveland Cavaliers of the National Basketball Association (NBA) and both TV and radio for the Cleveland India ...
were hired to announce WUAB's Indians telecasts and called
Len Barker Leonard Harold Barker III (born July 7, 1955) is a former Major League Baseball right-handed starting pitcher. He pitched the tenth perfect game in baseball history. Barker pitched with the Texas Rangers (1976–78), Cleveland Indians (1979–83) ...
's perfect game on May 15, 1981. WUAB then reacquired the local rights to Cleveland Cavaliers broadcasts from WJKW-TV effective with the 1980–81 season, helping to establish a year-round sports presence. While WKBF-TV's closure raised doubts about the possibility of a second UHF independent in the market, the imminent maturity of
subscription television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, but ...
(STV) technology led a consortium of four Chicago-area companies to sign on WCLQ-TV (channel 61) on March 3, 1981. WCLQ-TV operated at first as a hybrid independent and area affiliate for
Preview Preview may refer to: Theatre, film, television * Preview (subscription service), an early subscription television service in the United States * Preview (theatre), a public performance of a theatrical show before the official opening * Previe ...
, but Preview's demise in 1983 forced WCLQ-TV to operate as a full-time independent. A subsequent ownership change at WCLQ-TV resulted in that station aggressively purchasing syndication rights to multiple programs, in turn driving up costs for programs on WUAB in what was later termed "the indie boom". Despite WCLQ-TV's aggressiveness, WUAB maintained a position in 1985 as the top-rated independent station in town, buoyed largely by Indians and Cavaliers broadcasts, an extensive film library and well-established local programs. At the same time,
WOIO WOIO (channel 19) is a television station licensed to Shaker Heights, Ohio, United States, serving the Cleveland area as an affiliate of CBS. It is owned by Gray Television alongside low-power Telemundo affiliate WTCL-LD (channel 6) and Lo ...
(channel 19) launched on May 19, 1985, owned by a group with
Malrite Communications Raycom Media, Inc. was an American television broadcasting company based in Montgomery, Alabama. Raycom owned and/or provided services for 65 television stations and two radio stations across 44 markets in 20 states. Raycom, through its Communi ...
as one of the investors, while
WBNX-TV WBNX-TV (channel 55) is an independent station (North America), independent television station licensed to Akron, Ohio, United States, serving the Cleveland area. The station is owned by the Winston Broadcasting Network subsidiary of locally ba ...
(channel 55) was signed on by the ministry of
televangelist Televangelism (wikt:tele-, tele- "distance" and "evangelism," meaning "Christian ministry, ministry," sometimes called teleministry) is the use of media, specifically radio and television, to communicate Christianity. Televangelists are minister ...
Ernest Angley Ernest Winston Angley (August 9, 1921 – May 7, 2021) was an American Christian evangelist, author, and television station owner who was based in Cuyahoga Falls, Ohio from the 1950s until his death in 2021. Ernest Angley was a native of Moores ...
. The added competition ultimately drove down ratings and advertising rates for all four independent stations, in particular WOIO and WUAB. WUAB purchased ''
Webster Webster may refer to: People *Webster (surname), including a list of people with the surname *Webster (given name), including a list of people with the given name Places Canada *Webster, Alberta *Webster's Falls, Hamilton, Ontario United State ...
'' reruns and continued to pay for the show's rights into 1990 despite having removed the program from its schedule years earlier. While WOIO immediately made an impact in the local ratings, the station was sold outright to Malrite for an infusion of capital. Finding next to no
return on investment Return on investment (ROI) or return on costs (ROC) is a ratio between net income (over a period) and investment (costs resulting from an investment of some resources at a point in time). A high ROI means the investment's gains compare favourably ...
for their aggressive programming purchases and little possibility of profitability, WCLQ-TV was sold outright to Silver King Broadcasting to carry
HSN HSN, an initialism of its former name Home Shopping Network, is an American free-to-air television network owned by the Qurate Retail Group, which also owns catalog company Cornerstone Brands. Based in the Gateway area of St. Petersburg, Flo ...
programming as WQHS, with that station's outgoing ownership ultimately sued into bankruptcy. WOIO concurrently partnered with the
Fox Broadcasting Company The Fox Broadcasting Company, commonly known simply as Fox and stylized in all caps as FOX, is an American commercial broadcast television network owned by Fox Corporation and headquartered in New York City, with master control operations an ...
after Gaylord declined to affiliate any of their stations, including WUAB, with the nascent network. Another coup for WOIO came with a long-term contract for Cavaliers games in 1988, replacing WUAB.


Cannell ownership and lease to Malrite

1990 began with two of WUAB's local stalwarts ending their shows within weeks of each other. Superhost's final episode aired on January 20, 1990, following a period of declining ratings, with Marty Sullivan continuing as a booth announcer. On January 30, Linn Sheldon announced his retirement after a 41-year career in television, with "Barnaby" concluding its run on March 30; Sheldon's departure was seen as the end to one of the last remaining links to the "Golden Era" for locally produced children's television. The week before Sheldon's final "Barnaby" show, Gaylord announced the sale of WUAB to Cannell Communications, headed by television producer Stephen J. Cannell and former WUAB general manager William Schwartz, for $60 million (equivalent to $ in ). While Cannell became famous for creating multiple television series during the 1980s, his purchase of WUAB occurred during a downturn for his production company, with only two programs in active production. The changes at WUAB were not limited to the station itself: the FCC's passage of syndication exclusivity regulations began affecting the station's cable footprint, with Columbus cable systems acknowledging WUAB was a "trouble spot" for likely blackouts. Despite the departures of Sheldon and "Superhost" and the sale of the station, WUAB continued aggressively competing against WOIO, with newly appointed general manager Brooke Spectorsky calling WUAB "a sleeping giant... that has been throttled back by previous owners". In 1988, the station launched ''Kidsland'' for the station's children's programming, hiring Liz Hermann as a continuity host in February 1990. WUAB began carrying ''
The Disney Afternoon The Disney Afternoon (later known internally as the Disney-Kellogg Alliance when unbranded), sometimes abbreviated as TDA, was a created-for-syndication two-hour programming block of animated television series. It was produced by Walt Disney T ...
'' program block in the fall of 1990 as ''Kidsland'' centerpiece. ''Kidsland'' was established at the same time that WOIO set up a similar kids' club, but WOIO ultimately folded their club into
Fox Kids Fox Kids (originally known as Fox Children's Network and later as the Fox Kids Network; stylized as FOX KIDS) was an American children's block programming, programming block and branding for a slate of international children's television channel ...
and declined to hire an in-studio host. The station also picked up local rights to the
Prime Time Entertainment Network The Prime Time Entertainment Network (PTEN) was an American television network that was operated by the Prime Time Consortium, a joint venture between the Warner Bros. Domestic Television subsidiary of Time Warner and Chris-Craft Industries. Fi ...
in 1993 and the Action Pack syndication block in 1994. As a nod to Cannell's ownership, WUAB acquired reruns to ''
21 Jump Street ''21 Jump Street'' is an American police procedural television series that aired on the Fox network and in first run syndication from April 12, 1987, to April 27, 1991, with a total of 103 episodes. The series focuses on a squad of youthful-loo ...
'' in 1990, displacing ''
Hee Haw ''Hee Haw'' is an American television variety show featuring country music and humor with the fictional rural "Kornfield Kounty" as the backdrop. It aired first-run on CBS from 1969 to 1971, in syndication from 1971 to 1993, and on TNN from 199 ...
'', which WUAB carried throughout the entirety of Gaylord ownership. WUAB lead news anchor Romona Robinson also made a
cameo appearance A cameo role, also called a cameo appearance and often shortened to just cameo (), is a brief appearance of a well-known person in a work of the performing arts. These roles are generally small, many of them non-speaking ones, and are commonly eit ...
as a news reporter on ''
The Commish ''The Commish'' is an American comedy-drama television series that aired on ABC in the United States from September 28, 1991, to January 11, 1996. The series focuses on the work and home life of a suburban police commissioner in Eastbridge, New ...
'', a series Cannell co-created and produced. On May 23, 1994, WJW-TV owner
New World Communications New World Pictures (also known as New World Entertainment and New World Communications Group, Inc.) was an American independent production, distribution, and (in its final years as an autonomous entity) multimedia company. It was founded in 197 ...
signed a group-wide affiliation deal with Fox, initiating a wide-ranging realignment of U.S. television network affiliations. After initially courting
WEWS-TV WEWS-TV (channel 5) is a television station in Cleveland, Ohio, United States, affiliated with ABC. It has been owned by the E. W. Scripps Company since its inception in 1946, making it one of two stations that have been built and signed on by Sc ...
owner
Scripps-Howard The E. W. Scripps Company is an American broadcasting company founded in 1878 as a chain of daily newspapers by Edward Willis "E. W." Scripps and his sister, Ellen Browning Scripps. It was also formerly a media conglomerate. The company is he ...
, CBS signed up WOIO as their replacement affiliate in Cleveland despite WOIO not having a news department. Two months before the New World-Fox pact was announced, Malrite and Cannell began talks over a
local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or tim ...
(LMA) between WOIO and WUAB, with Malrite assuming operational control of WUAB; the
U.S. Department of Justice The United States Department of Justice (DOJ), also known as the Justice Department, is a federal executive department of the United States government tasked with the enforcement of federal law and administration of justice in the United State ...
announced the planned LMA prior to CBS executives meeting with WUAB. The LMA took effect on August 18, 1994, before WOIO's affiliation switch to CBS. Malrite announced plans for new studios at
Reserve Square Reserve Square is a two-building skyscraper mixed use apartment complex in downtown Cleveland, Ohio, United States. Both buildings have 23 floors and are 266 feet (81 m) high. The Square is directly west of the senior residential Cuyahoga Metropol ...
in
Downtown Cleveland Downtown Cleveland is the central business district of Cleveland, Ohio. The economic and symbolic center of the city and the Cleveland-Akron-Canton, OH Combined Statistical Area, it is Cleveland's oldest district, with its Public Square laid out b ...
and newscasts for WOIO to be produced by WUAB. Much of WOIO's syndicated programming and Cavaliers broadcasts were also transferred to WUAB. The changes also resulted in the permanent cancellation of the ''Prize Movie'', which WUAB revived earlier in 1994 after cancelling it in September 1993 to accommodate several new
talk show A talk show (or chat show in British English) is a television programming or radio programming genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk Show ...
s on the schedule. Outside of a period from 1984 to 1985 when Dave "Fig" Newton hosted, John Lanigan had been the program's host for 18 years.


Affiliations with UPN and The WB

WUAB committed to become a charter affiliate of the United Paramount Network (
UPN The United Paramount Network (UPN) was an American broadcast television network that launched on January 16, 1995. It was originally owned by Chris-Craft Industries' United Television. Viacom (through its Paramount Television unit, which pr ...
)—a joint venture between Chris-Craft's
United Television BHC Communications, Inc. was the holding company for the broadcast property of Chris-Craft Industries. BHC stands for "broadcasting holding company". History The firm was originally incorporated in 1977 as BHC, Incorporated by Chris-Craft Ind ...
division and
Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
—in November 1993, over a year before the network launched on January 16, 1995. Several days earlier, on January 6, 1995, WUAB signed up as a charter affiliate of
The WB The WB Television Network (for Warner Bros., or the "Frog Network", for its former mascot, Michigan J. Frog) was an American television network launched on broadcast television on January 11, 1995, as a joint venture between the Warner Bros. ...
, a venture between
Time Warner Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...
and
Tribune Broadcasting Tribune Broadcasting Company, LLC was an American media company which operated as a subsidiary of Tribune Media, a media conglomerate based in Chicago, Illinois. The group owned and operated television and radio stations throughout the United Sta ...
. WUAB made the addition due to both networks launching with limited schedules: UPN on Monday and Tuesday nights and Saturday afternoons and The WB on Wednesday evenings. Both networks committed to expanding their schedules for the 1995–96 television season to include an additional night along with children's program blocks (
UPN Kids ''UPN Kids'' was an American children's programming block that aired on UPN from September 10, 1995 to September 5, 1999. Airing on Sunday mornings, the block aired for one hour (10:00 to 11:00am), then two hours the following year (9:00 to 11: ...
and
Kids' WB Kids' WB (stylized as Kids' WB!) was an American children's programming service and brand of The WB that aired on the network from September 9, 1995, to September 16, 2006. The block moved to The CW (a result of the merger of Time Warner's The W ...
), while UPN took priority on WUAB with WB shows airing at other times. The 1995 Cleveland Indians season, one of the most successful in team history, saw WUAB's viewership jump to a 27
audience share Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Somet ...
for their game coverage, a substantial increase from the station's 7 share during the 1992 season. WUAB signed a new multi-year contract afterwards which included up to 70 Indians telecasts in 1996, further resulting in shows from both networks airing out of pattern. After The WB announced a third night of prime time on Sundays beginning in the fall of 1996, WUAB management suggested WB could become "a weekend network". Increasingly unable to accommodate programming from both networks and Indians and Cavaliers telecasts, WUAB dropped The WB, with WBNX-TV taking the affiliation on September 1, 1997.
Montgomery, Alabama Montgomery is the capital city of the U.S. state of Alabama and the county seat of Montgomery County. Named for the Irish soldier Richard Montgomery, it stands beside the Alabama River, on the coastal Plain of the Gulf of Mexico. In the 202 ...
-based
Raycom Media Raycom Media, Inc. was an American television broadcasting company based in Montgomery, Alabama. Raycom owned and/or provided services for 65 television stations and two radio stations across 44 markets in 20 states. Raycom, through its Commun ...
purchased Malrite Communications on April 6, 1998, for an undisclosed price; the LMA with WUAB was included in the deal. The sale was finalized six months later on September 17. Under Raycom ownership, WUAB and WOIO began identifying as "Hometeam 19" and "Hometeam 43" for both newscasts and entertainment programming. On March 11, 2000, after the FCC relaxed rules allowing
common ownership Common ownership refers to holding the assets of an organization, enterprise or community indivisibly rather than in the names of the individual members or groups of members as common property. Forms of common ownership exist in every economi ...
of two commercially licensed television stations in the same market, Raycom acquired WUAB outright. Raycom struggled to turn a profit with WOIO and WUAB and admitted to overpaying for them during
collective bargaining agreement A collective agreement, collective labour agreement (CLA) or collective bargaining agreement (CBA) is a written contract negotiated through collective bargaining for employees by one or more trade unions with the management of a company (or with an ...
negotiations for
unionized A trade union (labor union in American English), often simply referred to as a union, is an organization of workers intent on "maintaining or improving the conditions of their employment", ch. I such as attaining better wages and benefits ( ...
behind-the-scenes personnel in 2000, exacerbated by WOIO's newscasts failing to find viewership amid continuous on-air and management turnover. The biggest change for WUAB came on October 18, 2001, when the Cleveland Indians signed an exclusive cable-only deal with
Fox Sports Ohio Bally Sports Ohio is an American regional sports network owned by Sinclair Broadcast Group and is operated as an affiliate of Bally Sports. The channel broadcasts regional coverage of sports events in the state of Ohio, with a focus on professio ...
for the 2002 season, removing over-the-air telecasts entirely. Bill Applegate, who became general manager for the two stations earlier in the year, publicly hinted at such a deal weeks beforehand as a way for the Indians to increase revenue in a way WUAB could not provide. In a bid to revamp the station's image without the Indians games, WUAB rebranded as "43 The Block" on March 4, 2002, with locally produced comedy skits in between the early-evening lineup. After a casting call, the station selected four " regular Joe" comics that included future ''
How to Boil Water ''How to Boil Water'' is an American television program. One of the first shows on the Food Network, it began broadcasting in 1993 and was first hosted by Hitu Desai. The focus of the show is simple cooking, as the show's title suggests, and is ...
'' host
Jack Hourigan Jack Hourigan (born August 14, 1968, in Burlington, Ontario, Canada) is a playwright, actress, and co-host of the show ''How to Boil Water'' on the Food Network with Tyler Florence Tyler Florence (born March 3, 1971) is a chef and television hos ...
.
Mike Polk Michael G. Polk Jr. is an American comedian, actor, TV commentator, and newspaper columnist, known primarily for his sketch comedy and viral videos. Early life and education Polk was born in Warren, Ohio. After being raised in Newton Falls, Ohio, ...
, a member of the station's promotions department, began contributing to "The Block" segments with his Last Call Cleveland troupe.


MyNetworkTV affiliation

On January 24, 2006, UPN parent
CBS Corporation The second incarnation of CBS Corporation (the first being a short-lived rename of the Westinghouse Electric Corporation) was an American multinational media conglomerate with interests primarily in commercial broadcasting, publishing, and t ...
(formed after a split of the original Viacom) and Time Warner's
Warner Bros. Entertainment Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American Film studio, film and entertainment studio headquartered at the Warner Bros. Studios, Burbank, Warner Bros. Studios complex in Burbank, Califo ...
division announced that they would dissolve UPN and The WB, moving some of their programming to a newly created network,
The CW ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
. WBNX-TV signed up as one of The CW's first outside charter affiliates not owned by either CBS or Tribune Broadcasting. To serve former affiliates of either network not selected for The CW—namely its own—
News Corporation News Corporation (abbreviated News Corp.), also variously known as News Corporation Limited, was an American multinational mass media corporation controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in Ne ...
announced the creation of
MyNetworkTV MyNetworkTV (unofficially abbreviated MyTV, MyNet, MNT or MNTV, and sometimes referred to as My Network) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its ...
on February 22, 2006. WUAB affiliated with MyNetworkTV on March 7, 2006, along with other Raycom stations in
Honolulu Honolulu (; ) is the capital and largest city of the U.S. state of Hawaii, which is in the Pacific Ocean. It is an unincorporated county seat of the consolidated City and County of Honolulu, situated along the southeast coast of the island ...
and
Baton Rouge Baton Rouge ( ; ) is a city in and the capital of the U.S. state of Louisiana Louisiana , group=pronunciation (French: ''La Louisiane'') is a state in the Deep South and South Central regions of the United States. It is the 20th-sma ...
. WUAB was renamed "CLE 43" on August 24, 2015, as part of a wide-ranging rebranding effort at both it and WOIO, which concurrently adopted the "Cleveland 19" name. The rebranding was done to abandon Raycom's prior " tabloid" reputation with ''19 Action News'' in the Cleveland market.


Sale to Gray Television and CW affiliation

Raycom agreed to merge their stations, including WOIO and WUAB, with
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
-based
Gray Television Gray Television, Inc. is an American publicly traded television broadcasting company based in Atlanta, Georgia. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company owns or operates 180 stations across the United St ...
on June 25, 2018, in a cash-and-stock merger transaction valued at $3.6 billion (equivalent to $ in ). The sale was completed on January 2, 2019. Shortly after the merger announcement, on July 11, 2018, WUAB signed a long-term affiliation contract with The CW, replacing WBNX-TV. The new WUAB contract took effect on July 16 and occurred several months after a
foreclosure Foreclosure is a legal process in which a lender attempts to recover the balance of a loan from a borrower who has stopped making payments to the lender by forcing the sale of the asset used as the collateral for the loan. Formally, a mortg ...
process was initiated on WBNX-TV parent Winston Broadcasting Network from Ernest Angley's ministry, putting the future of that station in doubt. At the same time, the affiliation switch displaced MyNetworkTV, which was moved to overnights on WOIO's second digital subchannel. Under Gray ownership, WUAB has increased production of local programming. Beginning on September 9, 2019, the station began carrying same-day repeats of ''Cribbs in the CLE: Josh and Maria Live'', a WOIO lifestyle talk show hosted by former Cleveland Brown Josh Cribbs and wife Maria Cribbs. WUAB added a locally produced
B-movie A B movie or B film is a low-budget commercial motion picture. In its original usage, during the Golden Age of Hollywood, the term more precisely identified films intended for distribution as the less-publicized bottom half of a double featur ...
showcase, ''The Big Bad B-Movie Show'', on October 17, 2020. Created as a stopgap in the wake of the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
, ''Big Bad B-Movie'' also became the first locally produced entertainment program on the station in 30 years. Explaining how the show was greenlit, general manager Erik Schrader told ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', "We asked ourselves, do we show repeats or something creative?" After The CW expanded to Saturday night programming, ''Big Bad B-Movie'' was moved to Saturday late nights. During the onset of the COVID-19 pandemic, WUAB partnered with the
Cleveland Metropolitan School District Cleveland Metropolitan School District, formerly the Cleveland Municipal School District, is a public school district in the U.S. state of Ohio that serves almost all of the city of Cleveland. The district covers 79 square miles. The Cleveland ...
to provide an hour of airtime on weekdays for in-school instructional programming, beginning on April 20, 2020. As part of the arrangement, WUAB also telecast all high school
graduation Graduation is the awarding of a diploma to a student by an educational institution. It may also refer to the ceremony that is associated with it. The date of the graduation ceremony is often called graduation day. The graduation ceremony is a ...
s in the district throughout June 2020, which were conducted virtually.


Programming


Sports programming

WUAB was the over-the-air home of the
Cleveland Cavaliers The Cleveland Cavaliers (often referred to as the Cavs) are an American professional basketball team based in Cleveland. The Cavaliers compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference (NBA), Ea ...
from 1994 to 2019, previously carrying Cavaliers games from 1972 to 1975 and again from 1980 to 1988. From 2006 until 2019, WUAB simulcast five Cavaliers regular season games per year with
Fox Sports Ohio Bally Sports Ohio is an American regional sports network owned by Sinclair Broadcast Group and is operated as an affiliate of Bally Sports. The channel broadcasts regional coverage of sports events in the state of Ohio, with a focus on professio ...
(now Bally Sports Ohio), along with select playoff games. The station is perhaps best known as the over-the-air home for
Cleveland Indians The Cleveland Guardians are an American professional baseball team based in Cleveland. The Guardians compete in Major League Baseball (MLB) as a member club of the American League (AL) Central division. Since , they have played at Progressive F ...
baseball from 1980 to 2001, with
Bruce Drennan Bruce Drennan (born May 1, 1950 in Chicago, Illinois) is an American sportscaster based in Cleveland, Ohio. A former Major League Baseball (MLB) announcer, National Basketball Association (NBA) announcer, and sports radio personality, Drennan ho ...
,
Joe Tait Joseph Tait (May 15, 1937 – March 10, 2021) was an American sports broadcaster who was the play-by-play announcer on radio for the Cleveland Cavaliers of the National Basketball Association (NBA) and both TV and radio for the Cleveland India ...
,
Reggie Rucker Reginald Joseph Rucker (born September 21, 1947) is an American former professional football player who was a wide receiver in the National Football League (NFL) for the Dallas Cowboys, New York Giants, New England Patriots and Cleveland Browns ...
, Jack Corrigan, Steve LaMar and
Mike Hegan James Michael Hegan (July 21, 1942 – December 25, 2013) was an American professional baseball player, who later worked as a sports commentator. In Major League Baseball (MLB) he was a first baseman and outfielder, and played for three different ...
as play-by-play announcers throughout this period. WUAB telecast
Len Barker's perfect game On Friday, May 15, 1981, Len Barker of the Cleveland Indians threw a perfect game against the Toronto Blue Jays at Cleveland Stadium, the 10th perfect game in Major League Baseball history. The Indians defeated the Blue Jays 3–0, as Barker did ...
on May 15, 1981, to date the most recent
perfect game Perfect game may refer to: Sports * Perfect game (baseball), a complete-game win by a pitcher allowing no baserunners * Perfect game (bowling), a 300 game, 12 consecutive strikes in the same game * Perfect Game Collegiate Baseball League, New York ...
in franchise history. From its launch into the 1980s, WUAB featured
Ohio State Buckeyes football The Ohio State Buckeyes football team competes as part of the NCAA Division I Football Bowl Subdivision, representing Ohio State University in the East Division of the Big Ten Conference. Ohio State has played their home games at Ohio Stadium in ...
and
basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...
, along with
Notre Dame Fighting Irish football The Notre Dame Fighting Irish football team is the intercollegiate football team representing the University of Notre Dame in Notre Dame, Indiana, north of the city of South Bend, Indiana. The team plays its home games at the campus' Notre Dame ...
. Channel 43 also has carried select hockey games from the first AHL Cleveland Barons, the
Cleveland Crusaders The Cleveland Crusaders were a professional ice hockey team from Cleveland. They played in the World Hockey Association from 1972 to 1976. Their home ice was the Cleveland Arena from 1972 to 1974, and the Richfield Coliseum from 1974 to 1976. T ...
, the NHL Cleveland Barons, the
Cleveland Lumberjacks The Cleveland Lumberjacks were an International Hockey League (IHL) team based in Cleveland, Ohio. Facts :Owner: Larry Gordon :Logo design: "Buzz"- A beaver wearing overalls holding a homemade hockey stick framed by a circular saw blade :Divis ...
and
Lake Erie Monsters The Cleveland Monsters are a professional ice hockey team in the American Hockey League (AHL). The team began play in 2007 as the Lake Erie Monsters and since 2015 has served as the top affiliate of the Columbus Blue Jackets of the National Hock ...
. Additionally, the station has telecast
Cleveland Gladiators The Cleveland Gladiators were an arena football team based in Cleveland, Ohio, United States, and members of the Arena Football League (AFL). The Gladiators played their home games at Quicken Loans Arena, which they shared with the Cleveland Cava ...
arena football Indoor American football, or arena football, is a variation of gridiron football played at ice hockey-sized indoor arenas. While varying in details from league to league, the rules of indoor football are designed to allow for play in a smaller ...
and Cleveland Force
indoor soccer Indoor soccer or arena soccer (known internationally as indoor football, fast football, or showball) is five-a-side version of minifootball, derived from association football and adapted to be played in walled hardcourt indoor arena. Indoor socc ...
. Throughout the 2010s, it served as an affiliate for the
Raycom Sports Raycom Sports is an American producer of sports television programs. It is headquartered in Charlotte, North Carolina, and owned and operated by Gray Television. It was founded in 1979 by husband and wife, Rick and Dee Ray. In the 1980s, Raycom ...
-operated
ACC Network ACC Network (ACCN) is an American multinational subscription-television channel owned and operated by ESPN Inc. Dedicated to coverage of the Atlantic Coast Conference, it was announced in July 2016 and launched on August 22, 2019. The channel o ...
. In 2018, WUAB carried
Cleveland State Vikings men's basketball Cleveland State Vikings men's basketball is the men's college basketball team that represents Cleveland State University. Prior to rebranding from Fenn College, they were known as the Fenn College Foxes. Cleveland State has been in Division I ...
games.


Newscasts

Prior to 1988, WUAB staff announcers presented brief news bulletins during program junctions; one of the announcers, Marty Sullivan, famously read bulletins in-between "Superhost" tapings by wearing a suitcoat on top of his Superhost costume. WUAB committed to establishing a news department in June 1987 with the hiring of Daniel Acklen as news director and intentions to launch a 10 p.m. newscast by January 1988, the first attempt in the Cleveland market since WKBF-TV's attempt failed in 1970. While the rest of the staff were relative newcomers to Cleveland television—including Romona Robinson, Bob Hetherington and Frank Cariello
Gib Shanley Gib Shanley (August 6, 1931 – April 6, 2008) was an American sportscaster, most prominently known as sports director for ABC affiliate WEWS-TV, Channel 5 in Cleveland, Ohio, and as the longtime play-by-play announcer for the Cleveland Browns of ...
was hired as
sports director The title of sports director can refer to the director of a live sports broadcast. It can also refer to an individual at a television or radio station who is in charge of the sports department. Director {{Job-stub ...
, fulfilling Acklen's hope of luring an established market personality to the station. Existing talent at WUAB, including Indians announcer Jack Corrigan and ''Prize Movie'' host John Lanigan, became contributors to the newscast. The debut broadcast of ''The Ten O'Clock News'' on January 4, 1988, was marred by technical problems, but WUAB's ratings for that evening doubled compared to the previous Monday. By the fall of 1988, ''
Akron Beacon Journal The ''Akron Beacon Journal'' is a morning newspaper in Akron, Ohio, United States. Owned by Gannett, it is the sole daily newspaper in Akron and is distributed throughout Northeast Ohio. The paper's coverage focuses on local news. The Beacon J ...
'' television critic Bob Dyer credited multiple on- and off-air improvements made to the newscast but noted Shanley's veteran presence and 15-minute long sportscasts nearly overshadowed everyone else. WUAB launched a weekend version of ''The Ten O'Clock News'' by September 1989, and by 1990, the station's $2 million investment (equivalent to $ in ) into the news department was fully recouped. Hetherington was replaced as lead anchor by Jack Marschall in the summer of 1990, with ratings for the newscast repeatedly surpassing expectations. WUAB began producing two daily newscasts for WOIO on February 6, 1995, at 6 p.m. and 11 p.m. along with their existing 10 p.m. newscast under the umbrella brand ''Cleveland Television News''. WOIO's newscasts originated within the joint newsroom in a style derived heavily from
CITY-TV CITY-DT (channel 57) is a television station in Toronto, Ontario, Canada, serving as the flagship station of the Citytv network. It is owned and operated by network parent Rogers Sports & Media alongside Omni Television outlets CFMT-DT (chan ...
's ''CityPulse'', while WUAB's newscasts came from a separate, more traditional set, both originating from
Reserve Square Reserve Square is a two-building skyscraper mixed use apartment complex in downtown Cleveland, Ohio, United States. Both buildings have 23 floors and are 266 feet (81 m) high. The Square is directly west of the senior residential Cuyahoga Metropol ...
in
Downtown Cleveland Downtown Cleveland is the central business district of Cleveland, Ohio. The economic and symbolic center of the city and the Cleveland-Akron-Canton, OH Combined Statistical Area, it is Cleveland's oldest district, with its Public Square laid out b ...
. Marschall, Robinson, and Shanley were the only three on-air staffers to work exclusively for WUAB. Beginning in March 1996, WOIO and WUAB's newscasts were rebroadcast on an hour tape-delay over Akron station WAOH-LP (channel 29) and its Cleveland simulcast following the dissolution of WAKC-TV's news department. Gib Shanley left the station at the end of 1996, with
Jeff Phelps Jeff Phelps is a Cleveland, Ohio sportscaster who currently works as the television pregame/postgame host for Cleveland Cavaliers telecasts on Fox Sports Ohio, the pregame/postgame host for Cleveland Browns radio broadcasts, and is a midday co-hos ...
as his replacement. Robinson left in February 1997 to join WKYC, with Cynthia Tinsley taking over as 10 p.m. co-anchor. Kimberly Godwin-Webb, who in 2021 would become the first Black female president of
ABC News ABC News is the news division of the American broadcast network ABC. Its flagship program is the daily evening newscast ''ABC World News Tonight, ABC World News Tonight with David Muir''; other programs include Breakfast television, morning ...
, served as news director for both stations from 1996 to 1998. During this period, WUAB's 10 p.m. newscast began trailing WJW's newscast in the ratings, with the spring 1998 sweeps period showing WJW beating WUAB by a 2–1 margin despite the popularity of Marschall and Tinsley; this was attributed partly to UPN prime time programming providing a weaker than expected lead-in audience, as well as WOIO's news department assuming top priority. WUAB added an 11:30 a.m. newscast in October 1997, both as a complement to WOIO's established noon newscast and to help establish an autonomous identity for WUAB, but this was cancelled in December 1998 due to low ratings. By 1999, newscasts were branded ''Hometeam 19 News'' and ''Hometeam 43 News'', based on WUAB's "Cleveland's Home Team" slogan, with Marschall assuming lead anchor duties at WOIO. WUAB began simulcasting WOIO's noon news in 2002, with all "19" branding remaining intact. Newscasts on WOIO and WUAB have utilized the same branding since May 2002, when all newscasts were renamed ''Action News'', later amended to ''19 Action News''. As part of an overall rebrand to ''Cleveland 19 News'' in 2015, WUAB's 10 p.m. newscast was moved to a 90-minute block at 9 p.m., in turn moving MyNetworkTV programming into late evenings. After affiliating with The CW, the 9 p.m. newscast was moved back to a full hour at 10 p.m. and a 7 a.m. newscast, in place since 2011, was discontinued. Newscasts at 7:30 p.m. and 11 a.m. have since been added at WUAB along with a full reinstatement of the 7 a.m. newscast in June 2022. Since 2019, all newscasts produced for WOIO and WUAB have used the ''19 News'' branding.


Notable on-air staff


Current staff

* Harry Boomer, senior reporter and host of ''43 Focus'' * Josh Cribbs, co-host of ''Cribbs in the CLE: Josh and Maria Live''


Former staff

*
Steve Albert Steve Albert (born Stephen Aufrichtig in Brooklyn, New York;April 26, 1952) is a former American sportscaster. He has served as a play-by-play announcer for the New Jersey Nets, New Orleans Hornets, Golden State Warriors, New York Mets, and Phoe ...
, Cleveland Barons (NHL) *
Gretchen Carlson Gretchen Elizabeth Carlson (born June 21, 1966) is an American broadcast journalist, author, and television personality. Carlson appeared as the host of numerous television programs, most notably on the Saturday edition of ''The Early Show'' on ...
, news anchor * Jack Corrigan, Cleveland Indians *
Bruce Drennan Bruce Drennan (born May 1, 1950 in Chicago, Illinois) is an American sportscaster based in Cleveland, Ohio. A former Major League Baseball (MLB) announcer, National Basketball Association (NBA) announcer, and sports radio personality, Drennan ho ...
, Cleveland Indians and Cavaliers *
Kimberly Godwin Kimberly Godwin is an American television executive. In April 2021, Godwin was named president of ABC News making her the first Black woman to lead a major American broadcast news network. Education Godwin graduated from Florida A&M with a degre ...
, news director, later
ABC News ABC News is the news division of the American broadcast network ABC. Its flagship program is the daily evening newscast ''ABC World News Tonight, ABC World News Tonight with David Muir''; other programs include Breakfast television, morning ...
president *
Bob Golic Robert Perry Golic (born October 26, 1957) is an American former college and professional American football, football player, television actor, radio personality and sports commentator. Golic played defensive tackle in the National Football L ...
, co-host of ''Tailgate 19'' *
Mike Hegan James Michael Hegan (July 21, 1942 – December 25, 2013) was an American professional baseball player, who later worked as a sports commentator. In Major League Baseball (MLB) he was a first baseman and outfielder, and played for three different ...
, Cleveland Indians *
Jack Hourigan Jack Hourigan (born August 14, 1968, in Burlington, Ontario, Canada) is a playwright, actress, and co-host of the show ''How to Boil Water'' on the Food Network with Tyler Florence Tyler Florence (born March 3, 1971) is a chef and television hos ...
, ''43 The Block'' contributor * John Lanigan, ''Prize Movie'' host *
Carl Monday Carl Monday is an investigative TV reporter for WJW-TV in Cleveland, Ohio. "Carl Monday" was initially an on-air pseudonym, but became his legal name in 1972. In May 2006, his report on the viewing of online pornography, among other lewd and l ...
, investigative reporter *
Jeff Phelps Jeff Phelps is a Cleveland, Ohio sportscaster who currently works as the television pregame/postgame host for Cleveland Cavaliers telecasts on Fox Sports Ohio, the pregame/postgame host for Cleveland Browns radio broadcasts, and is a midday co-hos ...
, sportscaster *
Mike Polk Michael G. Polk Jr. is an American comedian, actor, TV commentator, and newspaper columnist, known primarily for his sketch comedy and viral videos. Early life and education Polk was born in Warren, Ohio. After being raised in Newton Falls, Ohio, ...
, ''43 The Block'' contributor * Jack Reynolds, booth announcer * Romona Robinson, news anchor *
Reggie Rucker Reginald Joseph Rucker (born September 21, 1947) is an American former professional football player who was a wide receiver in the National Football League (NFL) for the Dallas Cowboys, New York Giants, New England Patriots and Cleveland Browns ...
, Cleveland Indians *
Gib Shanley Gib Shanley (August 6, 1931 – April 6, 2008) was an American sportscaster, most prominently known as sports director for ABC affiliate WEWS-TV, Channel 5 in Cleveland, Ohio, and as the longtime play-by-play announcer for the Cleveland Browns of ...
, sportscaster *
Linn Sheldon Linn Sheldon (September 20, 1919 – April 23, 2006) was a Cleveland, Ohio-based American children's television host and actor, best known for his character "Barnaby," which was seen in Cleveland for over 30 years. Biography Born Linn Richard ...
, ''Barnaby'' host * Marty Sullivan, booth announcer and ''Superhost'' host *
Joe Tait Joseph Tait (May 15, 1937 – March 10, 2021) was an American sports broadcaster who was the play-by-play announcer on radio for the Cleveland Cavaliers of the National Basketball Association (NBA) and both TV and radio for the Cleveland India ...
, Cleveland Indians * Chris Van Vliet, entertainment reporter


Technical information


Subchannels

WUAB presents three subchannels on the
multiplex Multiplex may refer to: * Multiplex (automobile), a former American car make * Multiplex (comics), a DC comic book supervillain * Multiplex (company), a global contracting and development company * Multiplex (assay), a biological assay which measu ...
shared with WOIO: WOIO (and by extension, WUAB) has operated a digital fill-in
translator Translation is the communication of the Meaning (linguistic), meaning of a #Source and target languages, source-language text by means of an Dynamic and formal equivalence, equivalent #Source and target languages, target-language text. The ...
in Akron on UHF channel 18 since August 12, 2011, serving the south-central portion of the Cleveland–Akron–Canton market. Canton-licensed
WOHZ-CD WOHZ-CD (channels 19 and 43) is a low-power, Class A television station in Canton, Ohio, United States. Owned by Gray Television, it serves as an ultra high frequency (UHF) translator of Gray's two full-power stations in the Cleveland market ...
(channel 19/43) functions as a WOIO and WUAB repeater for the southern portions of the market; both the translator and WOHZ-CD utilize the same channel mapping for both stations. In the immediate Cleveland area,
WTCL-LD WTCL-LD (channel 6) is a low-power television station in Cleveland, Ohio, United States, affiliated with Telemundo. It is owned by Gray Television alongside two full-power sister stations: Shaker Heights–licensed CBS affiliate WOIO (channe ...
provides second transmissions of the main program streams for WOIO (19.10) and WUAB (43.10), also on the UHF band.


Analog-to-digital conversion

WUAB discontinued regular programming on its analog signal, over UHF channel 43, on June 12, 2009, as part of the federally mandated transition from analog to digital television. The station's digital signal continued to broadcast on its pre-transition UHF channel 28. On February 17, 2017, it was revealed that the over-the-air spectrum of WUAB had been sold in the FCC's spectrum reallocation auction for an undisclosed amount; WUAB would remain in operation, sharing broadcast spectrum with WOIO. WUAB was the only station owned by Raycom to participate in the spectrum auction. The shared broadcast with WOIO took effect on January 8, 2018, at 2:01 a.m.


References


External links

* * {{DEFAULTSORT:Wuab UAB Lorain, Ohio Circle (TV network) affiliates Bounce TV affiliates Gray Television Kaiser Broadcasting Field Communications Ryman Hospitality Properties Television channels and stations established in 1968 1968 establishments in Ohio Cleveland Barons broadcasters National Hockey League over-the-air television broadcasters Cleveland Crusaders