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WTBN (570 AM) is a commercial
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to
Pinellas Park, Florida Pinellas Park is a city located in central Pinellas County, Florida, United States. The population was 53,093 at the 2020 census. Originally home to northern transplants and vacationers, the hundred year old city has grown into the fourth largest ...
and serving the
Tampa Bay area The Tampa Bay area is a major populated area surrounding Tampa Bay on the west coast of Florida in the United States. It includes the main cities of Tampa, St. Petersburg, and Clearwater. It is the 18th largest metropolitan area in the Unite ...
. The station is owned by
Salem Media Group Salem Media Group, Inc. (NASDAQ: SALM; formerly Salem Communications Corporation) is an American radio broadcaster, Internet content provider, and magazine and book publisher formerly based in Camarillo, California (moved most operations to Irv ...
and it airs a
religious Religion is usually defined as a social- cultural system of designated behaviors and practices, morals, beliefs, worldviews, texts, sanctified places, prophecies, ethics, or organizations, that generally relates humanity to supernatur ...
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...
. Most of the schedule is made up of
brokered programming Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot comm ...
where national religious leaders pay Salem Communications for 15 and 30 minute time blocks. Hosts include Dr. Charles Stanley, Jim Daly,
David Jeremiah David Jeremiah is an American evangelical Christian author, founder of Turning Point Radio and Television Ministries and senior pastor of Shadow Mountain Community Church, a Southern Baptist megachurch in El Cajon, California, a suburb of San ...
,
Joni Eareckson Tada Joni Eareckson Tada (born October 15, 1949) is an evangelical Christian author, radio host, artist, and founder of Joni and Friends, an organization "accelerating Christian ministry in the disability community". Early life Joni Eareckson was b ...
and John MacArthur. WTBN's programming is
simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simulta ...
on WTWD (910 AM) in
Plant City, Florida Plant City is an incorporated city in Hillsborough County, Florida, United States, approximately midway between Brandon and Lakeland along Interstate 4. The population was 39,764 at the 2020 census. Despite many thinking it was named for flora ...
, serving the eastern portion of the Tampa Bay
radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...
, and on WLCC (760 AM) in
Brandon, Florida Brandon is an unincorporated community and census-designated place (CDP) in Hillsborough County, Florida, United States. It is part of the Tampa–St. Petersburg–Clearwater Metropolitan Statistical Area. The population was 114,626 at the 2020 ...
. WTBN operates with 250 watts day and 730 watts night, WTWD operates with 5,000 watts day and night, and WLCC operates with 10,000 watts day and 1,000 watts night. All stations use two directional antenna patterns. WTBN's
transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...
is off Tower Way in
Land o' Lakes, Florida Land o' Lakes is a census-designated place (CDP) in Pasco County, Florida, United States. Land o' Lakes is part of the Tampa-St. Petersburg-Clearwater, Florida MSA. As of the 2010 census, the CDP population was 31,145. The CDP grew rapidly du ...
. WTWD's transmitter is off Sidney-Dover Road in Dover. The studios and offices for both stations are on West Laurel Street in Tampa.


History


WFSO

This station began operations on March 12, 1966, as WFSO, a daytime-only station, broadcasting at 500 watts. For most of its early years, it was owned by the Pinellas Broadcasting Corporation, broadcasting a blend of
album rock Album-oriented rock (AOR, originally called album-oriented radio) is an FM radio format created in the United States in the 1970s that focuses on the full repertoire of rock albums and is currently associated with classic rock. Album-orient ...
and
Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or "cont ...
music. On June 17, 1978 at 8:30 pm, the station commenced nighttime transmissions, commencing 24/7 operations.


WPLP

In 1978, it was acquired by International Broadcasters, Inc. and became Tampa Bay's first full-time
news/talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...
station as WPLP. The new owners, in addition to changing the format and
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assign ...
, also boosted the power to 1,000 watts, around the clock. The station affiliated with
CBS Radio News CBS News Radio, formerly known as CBS Radio News and historically known as the CBS Radio Network, is a radio network that provides news to more than 1,000 radio stations throughout the United States. The network is owned by Paramount Global. It ...
and the
Mutual Broadcasting System The Mutual Broadcasting System (commonly referred to simply as Mutual; sometimes referred to as MBS, Mutual Radio or the Mutual Radio Network) was an American commercial radio network in operation from 1934 to 1999. In the Old-time radio, golden ...
, carrying the syndicated
Larry King Larry King (born Lawrence Harvey Zeiger; November 19, 1933 – January 23, 2021) was an American television and radio host, whose awards included 2 Peabodys, an Emmy and 10 Cable ACE Awards. Over his career, he hosted over 50,000 interviews. ...
Show overnight. In 1984, WPLP was bought by
Guy Gannett Communications Guy Gannett Communications was a family-owned business consisting of newspapers in Maine and a handful of television stations in the eastern United States. The company was founded by its namesake, Guy P. Gannett, in 1921, and was managed by a fa ...
, which owned radio stations, TV stations and newspapers around the country. Gannett kept the news/talk format in place for the four years it owned WPLP.


WTKN

In March 1988, Susquehanna Broadcasting acquired WPLP in a station swap with Guy Gannett. They immediately applied for new call letters, a month later rebranding as WTKN — standing for "Now We're TalKiN," the station's new tag line. However, the station quickly lost its until-then-competitive ratings; in its first full Arbitron period, Summer 1988, WTKN achieved a 0.2 overall market share.


WHNZ

In 1991, the station was acquired by Paxson Broadcasting, a company started by Florida multi-millionaire
Bud Paxson Lowell White "Bud" Paxson (April 17, 1935 – January 9, 2015) was an American media executive. In 1982, Paxson and his business partner, Roy Speer, co-founded the Home Shopping Club (now called the Home Shopping Network). He later established Pax T ...
after he sold the Home Shopping Network. Paxson switched the format to Business News and Talk, changing the call letters to WHNZ for "Wins Radio," implying that if you listened to the station, you'd win at business. In 1998, Clear Channel Communications bought WHNZ in anticipation of a three-way frequency swap, also involving WSAA (620 AM) and WDAE (1250 AM). On January 1, 2000, Clear Channel changed WSAA's call sign to WDAE, picking up the all-sports format heard on the previous WDAE; the previous WDAE took the WHNZ call sign and business talk format heard on the previous WHNZ; with the previous WHNZ adopting the WTBN call sign, standing for Tampa Bay News, and picking up a talk radio format.


WTBN and WTWD

By the following year, Salem Communications had bought the station, keeping the WTBN call letters but switching the format to Christian radio,. In July 2000, Salem had also bought AM 910 in Plant City, which had been running its own sports talk format. Salem's religious format had begun on WTWD several months before it debuted on WTBN. WTWD first signed on in July 1949. At the time, it was WPLA, broadcasting at 1570 kHz, powered at 500 watts, on the air days only. By the 1960s, it had moved to its current dial position at 910 kHz, with 1000 watts, but still as a daytimer, playing
country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
.Broadcasting Yearbook 1964 page B-36
/ref> By the 1980s, the station had gotten nighttime authorization, also at 1,000 watts. In the 1990s, it was sports talk WFNS, boosted to 5,000 watts fulltime, before it was bought by Salem and converted to Christian radio, in 2000. WTBN and WTWD previously broadcast two shows hosted by Gary Gauthier, ''It's God's Money'' and ''All About Florida Real Estate'', until Gauthier was arrested in January 2014 for running a Ponzi scheme from 2005 until 2010, which allegedly allowed Gauthier and a partner to bilk $6 million from the retirement savings of at least 38 people.


References


External links

* * {{Salem Communications TBN TBN Radio stations established in 1966 TBN Salem Media Group properties 1966 establishments in Florida