WSIM (93.7 FM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting an adult hits format. Licensed to

Lamar, South Carolina Lamar is a town in Darlington County, South Carolina, United States. The population was 989 at the 2010 census. It is part of the Florence, SC Metropolitan Statistical Area. History In March of 2019, the Mayor of Lamar, Darnell Byrd McPherson, ca ...

, United States, the station serves the Florence area. The station is currently owned by

Community Broadcasters, LLC Community Broadcasters, LLC is a Watertown, New York based radio holding group that owns radio stations in its own market and surrounding areas. It was founded by media executives Bruce Mittman and Jim Leven, and started out in 2006 by buying st ...

and features programming from

Westwood One Westwood One is an American radio network There are two types of radio network currently in use around the world: the one-to-many (simplex communication) broadcast network commonly used for public information and mass-media entertainment, and ...

. The programming was also simulcast on the now-defunct WDKD.

Translators

In addition to the main station, WSIM has been relayed by a

translator Translation is the communication of the Meaning (linguistic), meaning of a #Source and target languages, source-language text by means of an Dynamic and formal equivalence, equivalent #Source and target languages, target-language text. The ...

to widen its broadcast area. W246AW was "97.1 Frank FM", while W255BD has been a translator for WOLH.

History

This station played

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

for several years with the slogan "Good Time

Rock and Roll Rock and roll (often written as rock & roll, rock 'n' roll, or rock 'n roll) is a Genre (music), genre of popular music that evolved in the United States during the late 1940s and early 1950s. It Origins of rock and roll, originated from Africa ...

". More recently, it was

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

. In September 2012, WSIM changed to

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

. On April 5, 2022, WSIM and its HD2 subchannel swapped its adult CHR "Star" and variety "Frank" formats. On May 27, 2022, W298BI launched a classic hip hop format branded as "Jamz 107.5" on its HD-2 subchannel, with Star moving to HD-3.

References

External links

* * * * * SIM Adult hits radio stations in the United States {{SouthCarolina-radio-station-stub