MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
) is a
commercial
Commercial may refer to:
* a dose of advertising conveyed through media (such as - for example - radio or television)
** Radio advertisement
** Television advertisement
* (adjective for:) commerce, a system of voluntary exchange of products and s ...
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed
A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit).
A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to
Doraville, Georgia
Doraville is a city in DeKalb County, Georgia, DeKalb County, Georgia (U.S. state), Georgia, United States northeast of Atlanta. As of the 2020 United States Census, 2020 census, the city had a population of 10,623.
History
Doraville was incorpor ...
, and serving
Metro Atlanta
Metro Atlanta, designated by the United States Office of Management and Budget as the Atlanta–Sandy Springs–Alpharetta, GA Metropolitan Statistical Area, is the most populous metropolitan statistical area in the U.S. state of Georgia and the ...
. It is owned by the
Cox Media Group
CMG Media Corporation (doing business as Cox Media Group) is an American media conglomerate principally owned by Apollo Global Management in conjunction with Cox Enterprises, which maintains a 29% minority stake in the company. The company pri ...
. WSBB-FM is
simulcast
Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...
news/talk
Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...
radio format
A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
. On the air, the stations are referred to as "95.5 WSB," only occasionally mentioning the FM station's
call sign
In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
or the AM station's frequency.
The
studio
A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...
s and offices are on West Peachtree Street NE in Atlanta, in the
WSB-TV
WSB-TV (channel 2) is a television station in Atlanta, Georgia, United States, affiliated with ABC. It is the flagship television property of locally based Cox Media Group, which has owned the station since its inception, and is sister to rad ...
and Radio Group Building. The
transmitter
In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...
is on the
WSB-FM
WSB-FM (98.5 MHz) is a commercial radio station in Atlanta, Georgia. It carries an adult contemporary radio format and is owned by the Cox Media Group, serving as the group's flagship FM station. WSB-FM is the oldest FM radio station in Atlan ...
broadcast tower
Radio masts and towers are typically tall structures designed to support antennas for telecommunications and broadcasting, including television. There are two main types: guyed and self-supporting structures. They are among the tallest human-mad ...
in
Edgewood Edgewood may refer to:
Places Canada
*Edgewood, British Columbia
South Africa
*Edgewood, a University of KwaZulu-Natal campus in Pinetown, South Africa
United States Cities and towns
*Edgewood, California
*Edgewood, Florida
*Edgewood, Illinois, a ...
, just east of
Downtown Atlanta
Downtown Atlanta is the central business district of Atlanta, Georgia, United States. The larger of the city's two other commercial districts ( Midtown and Buckhead), it is the location of many corporate and regional headquarters; city, county, s ...
. WSBB-FM broadcasts in the
HD Radio
HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...
hybrid format.
History
Early years
The station first signed on the air on May 1, 1948, as WGAU-FM on 99.5 MHz in
Athens, Georgia
Athens, officially Athens–Clarke County, is a consolidated city-county and college town in the U.S. state of Georgia. Athens lies about northeast of downtown Atlanta, and is a satellite city of the capital. The University of Georgia, the sta ...
. It broadcast at 3,600 watts, simulcasting sister station
WGAU
WGAU (1340 AM, "News-Talk 1340") is a radio station licensed to serve Athens, Georgia, United States, that broadcasts a news/ talk format. The transmitter is located at the studios (with WNGC) in Five Points.
WGAU began broadcasting on May 1, 19 ...
, still owned by Cox. In 1956, when Channel 11 (now
WXIA-TV
WXIA-TV (channel 11) is a television station in Atlanta, Georgia, United States, affiliated with NBC. It is owned by Tegna Inc. alongside MyNetworkTV affiliate WATL (channel 36). Both stations share studios at One Monroe Place on the north en ...
) came on the air in Atlanta, WGAU-FM created a second
harmonic
A harmonic is a wave with a frequency that is a positive integer multiple of the ''fundamental frequency'', the frequency of the original periodic signal, such as a sinusoidal wave. The original signal is also called the ''1st harmonic'', the ...
at 199.0, on top of the video
carrier
Carrier may refer to:
Entertainment
* ''Carrier'' (album), a 2013 album by The Dodos
* ''Carrier'' (board game), a South Pacific World War II board game
* ''Carrier'' (TV series), a ten-part documentary miniseries that aired on PBS in April 20 ...
of WXIA-TV at 199.25. That caused interference for WXIA-TV, so WGAU-FM got permission from the
Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
to move to 102.5 MHz. In 1962, WGAU-FM began broadcasting each day in
stereo
Stereophonic sound, or more commonly stereo, is a method of sound reproduction that recreates a multi-directional, 3-dimensional audible perspective. This is usually achieved by using two independent audio channels through a configuration ...
for six hours, the second station in Georgia to devote a significant part of its day to playing music in stereo. In 1962, WGAU-FM moved to 95.5 FM.
Country (1968-1999)
In 1968, the station became WNGC, standing for "North Georgia Country". It was
North Georgia
North Georgia is the northern hilly/mountainous region in the U.S. state of Georgia. At the time of the arrival of settlers from Europe, it was inhabited largely by the Cherokee. The counties of north Georgia were often scenes of important eve ...
's first full-time FM
country music
Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
station and one of the first stand-alone FM country stations in the nation, not simply rebroadcasting a country AM station. WNGC went to a 24 hours a day schedule in 1976 and began broadcasting with an effective radiated power of 100,000 watts from the Neese Tower in Madison County.
Rhythmic (1999-2010)
In 1999, Clarke Broadcasting, long-time owner of WNGC and WGAU, wanted to sell its Athens properties.
Cox Radio
CMG Media Corporation (doing business as Cox Media Group) is an American media conglomerate principally owned by Apollo Global Management in conjunction with Cox Enterprises, which maintains a 29% minority stake in the company. The company pri ...
acquired the stations for $78 million. Cox decided to flip WNGC to
Top 40
In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...
, briefly using the WYAP call letters before settling on WBTS, using the moniker "The Beat".
On September 25, 1999, the country format was dropped and the station began stunting with a loop of " Wild Thing" by
Tone-Loc
Anthony Terrell Smith (born March 3, 1966), better known by his stage name Tone Lōc (), is an American rapper, actor, and producer. He is known for his raspy voice, his hit songs " Wild Thing" and "Funky Cold Medina", for which he was nomin ...
. When "The Beat" officially signed on September 27, its direction focused on mainstream pop,
dance
Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoir ...
, and
rock
Rock most often refers to:
* Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids
* Rock music, a genre of popular music
Rock or Rocks may also refer to:
Places United Kingdom
* Rock, Caerphilly, a location in Wales ...
, even though it had a rhythmic lean. Under the direction of Program Director Dale O'Brian, it would drop all mainstream pop/rock and go rhythmic full-time. The rhythmic direction paid off in the
Arbitron
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...
ratings, putting them among the top 10 stations in Atlanta. With this hip-hop bent, WBTS competed with
WVEE
WVEE (103.3 FM, "V-103") is a commercial radio station in Atlanta, Georgia. It is owned by Audacy, Inc. and airs an urban contemporary radio format. WVEE is one of the highest-rated stations of the Atlanta radio market according to Nielsen Aud ...
and
WHTA
WHTA (107.9 FM) is a commercial radio station licensed to Hampton, Georgia, and serving the Atlanta metropolitan area. It is owned by Urban One and it airs an urban contemporary radio format, focused on hip hop music. The studios and offices ...
, while on the top-40 side it competed with
WWWQ
WWWQ (99.7 FM) is a commercial radio station licensed to Atlanta, Georgia, carrying a Top 40 (CHR) format known as "Q99.7". Owned by Cumulus Media, WWWQ serves the Atlanta metropolitan area as the regional affiliate for ''The Daly Download with ...
Portable People Meter
The Portable People Meter (PPM), also known as the Nielsen Meter, was a system developed by Arbitron (now Nielsen Audio) to measure how many people are exposed or listening to individual radio stations and television stations, including cable tel ...
s in the Atlanta
Arbitron
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...
s, WBTS had the second-most listened-to
cume
In the practice of measuring the size of US commercial broadcasting and newspaper audiences, cume, short for "cumulative audience", is a measure of the total number of unique consumers over a specified period.
The technical definition of cume is r ...
in the market behind WVEE.
In October 2005, the station switched its slogan from "Atlanta's New #1 Hit Music Station" to "Atlanta's New #1 for Hip Hop". Despite the shift, Cox was still billing the station as rhythmic top 40 (as the station still added rhythmic-friendly pop artists like
Pink
Pink is the color of a namesake flower that is a pale tint of red. It was first used as a color name in the late 17th century. According to surveys in Europe and the United States, pink is the color most often associated with charm, politeness, ...
to its
playlist
A playlist is a list of video or audio files that can be played back on a media player either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs, but sometimes a loop. The term has sever ...
) and continued to report to ''R&R'''s rhythmic reporting panel. Also in 2005, Cox received FCC approval to change WBTS's
city of license
In American, Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator.
In North American broa ...
from Athens, a city 40 miles from Atlanta, to Doraville, a suburb of Atlanta; the station's studios and transmitter did not move with that change.
In August 2006, the station tapped on-air personality Murph Dawg from
WHZT
WHZT (98.1 FM broadcasting, FM) is a Rhythmic Contemporary radio station city of license, licensed to Williamston, South Carolina, and serving Upstate South Carolina, including Greenville, South Carolina, Greenville and Spartanburg, South Carolina ...
, a Cox station in Greenville to host a new morning show with 6-year Atlanta veteran Stacy C, billing it as "Murph Dawg in the Morning with Stacy C". The alliance was short-lived, and after only a few months, Murph Dawg found himself solo. In May 2007, WBTS hired a member of WHTA's "The A-Team" morning show, CJ. The newly created morning show "Murph Dawg & CJ in the Morning" rose in the 18-34 demographics. In Spring 2008, WBTS hit its highest numbers in station history, with a 6.5 share in 18–34. "Murph Dawg & CJ in the Morning" hit 5th place, with later dayparts reaching the Top 2 and Top 3 ranks. In August 2008, WBTS again pulled a personality from across the street at WHTA, tapping overnight jock and mixer Mami Chula to fill the Night Show position that had been vacant since former night host Austin left in November 2007 for a gig in
Indianapolis
Indianapolis (), colloquially known as Indy, is the state capital and most populous city of the U.S. state of Indiana and the seat of Marion County. According to the U.S. Census Bureau, the consolidated population of Indianapolis and Marion ...
.
Other personalities that made up the WBTS weekday lineup included K-Dubb in middays, and Maverick in afternoons. Kenny Hamilton, Traci Steele, Johnny D, and Mo Reilley rounded-out the weekend lineup with DJ Kidd handling the primary mix show duties. The station program director was Cagle with Maverick as the assistant program director/music director.
In 2009, WBTS gained another competitor, as Clear Channel's WWVA-FM flipped from
Spanish contemporary
Regional styles of Mexican music vary greatly from state to state. Norteño, banda, duranguense, Son mexicano and other Mexican country music genres are often known as regional Mexican music because each state produces different musical sounds ...
to rhythmic contemporary, becoming "105-7 the Groove". (WWVA-FM later hired Mami Chula for nights and Maverick for middays and programming duties after WBTS left the rhythmic format.)
News/talk (2010-present)
On August 16, 2010, Cox abruptly flipped WBTS to a
simulcast
Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...
of WSB. Cox Radio officials said that the move was necessary to keep WSB, long the dominant radio station in Atlanta, relevant to younger listeners who did not usually listen to AM radio. WBTS's DJs and sales staff were offered jobs at other stations in the Cox Atlanta cluster. The callsign was changed to WSBB-FM that October 1, a move made to adjust the callsign to parallel its AM parent (the heritage
WSB-FM
WSB-FM (98.5 MHz) is a commercial radio station in Atlanta, Georgia. It carries an adult contemporary radio format and is owned by the Cox Media Group, serving as the group's flagship FM station. WSB-FM is the oldest FM radio station in Atlan ...
callsign remains at 98.5 FM).
On July 31, 2019, WSB and WSBB rebranded as "95.5 WSB". While AM 750 remains the primary signal, dall references to it were dropped aside from hourly legal station identification. WSBB-FM began broadcasting from its new transmitter location east of Atlanta on August 20, 2019. Besides a desire to reach younger listeners, WSBB-FM also serves to improve WSB's coverage in areas where the AM side's daytime signal has usually been weak. WSB's daytime coverage area is not nearly as large as that of other 50,000-watt AM stations due to Georgia's poor ground conductivity.
Programming
WSB's Scott Slade hosts ''Atlanta's Morning News'', followed by a local program hosted by Eric Von Haessler.
Conservative talk
Conservative talk radio is a talk radio format in the United States and other countries devoted to expressing conservative viewpoints of issues, as opposed to progressive talk radio. The definition of conservative talk is generally broad enough ...
show ''
The Sean Hannity Show
''The Sean Hannity Show'' is a conservative talk radio show hosted by Sean Hannity. The program is broadcast live every weekday, from 3 p.m. to 6 p.m. ET. The show is produced in the New York City studios of radio station WOR and is sometimes ...
'' airs middays, syndicated via
Premiere Networks
Premiere Networks (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a wholly owned subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. It ...
(two hours of Hannity's program are tape delayed on late evenings). WSB personality
Erick Erickson
Erick Woods Erickson (born June 3, 1975) is a conservative American radio host and blogger. He hosts a three-hour weekday talk show on WSB 95.5 FM and 750 AM in Atlanta, which is syndicated to other radio stations around the U.S. He also write ...
hosts the noontime slot held long-term by
Rush Limbaugh
Rush Hudson Limbaugh III ( ; January 12, 1951 – February 17, 2021) was an American conservative political commentator who was the host of '' The Rush Limbaugh Show'', which first aired in 1984 and was nationally syndicated on AM and FM r ...
, while
WSB-TV
WSB-TV (channel 2) is a television station in Atlanta, Georgia, United States, affiliated with ABC. It is the flagship television property of locally based Cox Media Group, which has owned the station since its inception, and is sister to rad ...
morning traffic reporter Mark Arum hosts a local talk show in the afternoon drive. The local talk show ''Word on the Street'' (hosted by Shelley Wynter and MalaniKai Massey) airs in the early evening hours, while
Brian Kilmeade
Brian Kilmeade (born May 7, 1964) is an American television and radio presenter and political commentator for Fox News. On weekdays he co-hosts the morning show, ''Fox & Friends'', and he hosts the Fox News Radio program ''The Brian Kilmeade Sho ...
(via Westwood One) and
Dana Loesch
Dana Lynn Loesch ( ; ; born September 28, 1978) is an American radio and TV host. She is a former spokesperson for the National Rifle Association and a former writer and editor for ''Breitbart News''. Loesch was the host of the program ''Dana'' ...
air through the overnight hours. WSB/WSBB-FM also airs several weekend talk programs, including syndicated shows hosted by
Kim Komando
Kimberly Ann Komando (born 1967) is the host of two daily radio shows and one weekend radio show about consumer technology. On her weekly call-in show, she provides advice about technology gadgets, websites, smartphone apps, and internet security. ...
,
Ric Edelman
Fredric Mark "Ric" Edelman is an American investor and author. He is the founder of Edelman Financial Services (later, Edelman Financial Engines), the author of several personal finance books, and the host of a weekly personal finance talk radi ...
and
Bill Handel
William Wolf Handel (born August 25, 1951) is a Brazilian-born American radio host and attorney.
Handel currently hosts two radio programs on KFI in Los Angeles, California. First is KFI's local morning drive time show, in which he comments on ...
.
WSB and WSBB-FM serve as the
flagship
A flagship is a vessel used by the commanding officer of a group of naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically the fi ...
radio stations for the
University of Georgia
, mottoeng = "To teach, to serve, and to inquire into the nature of things.""To serve" was later added to the motto without changing the seal; the Latin motto directly translates as "To teach and to inquire into the nature of things."
, establ ...
Bulldog
The Bulldog is a British breed of dog of mastiff type. It may also be known as the English Bulldog or British Bulldog. It is of medium size, a muscular, hefty dog with a wrinkled face and a distinctive pushed-in nose.Bulldogs football and
basketball
Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...