WRGR (102.1 FM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

serving

Tupper Lake, New York Tupper Lake is a town in the southwest corner of Franklin County, New York, United States. The population was 5,971 at the 2010 census. The town contains a village called Tupper Lake. Until July 2004, the town was known as "Altamont", not to be ...

, United States. The station is owned by North Country Radio Corp. It is a simulcast of WSLP (100.7 FM) from Ray Brook.

History

The station went on the air as WTPL-FM on March 17, 1980. On August 31, 1987, the station changed its call sign to the current WRGR. WRGR formerly broadcast a

classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, prima ...

format branded as "Rock 105", which was simulcast with

WLPW WLPW (105.5 FM) is a radio station licensed to serve Lake Placid, New York, United States. Established in 1979, the station is owned by Jonathan Becker and Gregory Gallacher, through licensee North Country Radio Corp. WLPW formerly broadcast a c ...

(105.5 FM) in

Lake Placid, New York Lake Placid is a village in the Adirondack Mountains in Essex County, New York, United States. As of the 2020 census, the population was 2,303. The village of Lake Placid is near the center of the town of North Elba, southwest of Plattsburg ...

. In June 2017, the ''Adirondack Daily Enterprise'' reported that the stations had switched to a simulcast of sister station

WNBZ-FM WNBZ-FM (106.3 MHz) is a radio station broadcasting a classic hits format. Licensed to Saranac, New York Saranac is a town in Clinton County, New York, United States. The town is on the western border of the county, west of Plattsburgh, and ...

. By November 2017, WRGR had gone silent. On February 12, 2018, Radio Lake Placid, Inc filed to sell the station to Border Media. Border Media is led by Ricki Lee, CEO of radio technology company Aiir. The FCC granted the assignment of the license on August 28, 2018. Border Media relaunched the station with a

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980 ...

format branded as Lake FM - The Tri-Lakes Greatest Hits in September 2018. On July 1, 2019, WRGR rebranded to "The Mix" and merged to become a simulcast of 93.3 WSLP. The station was operated under an LMA by North Country Radio Corp., the owners of WSLP and WLPW. In 2021, North Country Radio Corp. acquired the WRGR license in exchange for what had become Warrensburg/ Lake George-based WPLA (93.5). On September 18, 2020, WRGR changed its format from adult contemporary to variety hits, branded as "Lake FM".WSLP/WRGR Flip To Variety Hits
Radioinsight - September 18, 2020

Previous logo

References

External links

* RGR Radio stations established in 1980 1980 establishments in New York (state) Adult hits radio stations in the United States {{NewYork-radio-station-stub