WMRQ-FM (104.1
MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
) is an
alternative rock
Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from Popular culture, mainstre ...
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed
A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit).
A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to
Waterbury, Connecticut
Waterbury is a city in the U.S. state of Connecticut on the Naugatuck River, southwest of Hartford and northeast of New York City. Waterbury is the second-largest city in New Haven County, Connecticut. According to the 2020 US Census, in 20 ...
, and serving the
Greater Hartford
Greater Hartford is a region located in the U.S. state of Connecticut, centered on the state's capital of Hartford, Connecticut, Hartford. It represents the only combined statistical area in Connecticut defined by a city within the state, being bo ...
media market
A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...
. WMRQ-FM is owned by Red Wolf Broadcasting and has an
effective radiated power
Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...
(ERP) of 14,000
watt
The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...
s. Its
transmitter
In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...
is on
West Peak in
Meriden, Connecticut
Meriden is a city in New Haven County, Connecticut, United States, located halfway between the regional cities of New Haven, Connecticut, New Haven and Hartford, Connecticut, Hartford. In 2020, the population of the city was 60,850.[tower
A tower is a tall Nonbuilding structure, structure, taller than it is wide, often by a significant factor. Towers are distinguished from guyed mast, masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting ...]
is shared with former
sister station
In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement.
Radio sister stations will often have different formats, and somet ...
95.7
WKSS
WKSS (95.7 FM) is an American radio station operated by iHeartMedia, Inc. in the Hartford-New Britain-Middletown, Connecticut, radio market. It broadcasts from its original transmitter site in Meriden, and has a rare dual city of license of Hartf ...
. WMRQ-FM's
studio
A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...
s and offices are located on Blue Hills Avenue (
Connecticut Route 187
Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its capit ...
) in
Bloomfield, Connecticut
Bloomfield is a suburb of Hartford in Hartford County, Connecticut, United States. The town's population was 21,535 at the 2020 census. Bloomfield is best known as the headquarters of healthcare services company Cigna.
History
Originally land ...
, with its other co-owned radio stations.
The station broadcasts using
HD Radio
HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...
technology. Its HD2
digital subchannel
In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...
carries a
Spanish
Spanish might refer to:
* Items from or related to Spain:
**Spaniards are a nation and ethnic group indigenous to Spain
**Spanish language, spoken in Spain and many Latin American countries
**Spanish cuisine
Other places
* Spanish, Ontario, Cana ...
tropical music
Tropical music ( es, música tropical) is a term in the Latin music, Latin music industry that refers to music genres deriving from or influenced by the Spanish-speaking areas of the Caribbean. It includes the islands of Music of Cuba, Cuba, Music ...
and
contemporary hit radio format
A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
known as "Bomba FM," also heard on
translator station
A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...
s 97.1 W246CC in
Bolton
Bolton (, locally ) is a large town in Greater Manchester in North West England, formerly a part of Lancashire. A former mill town, Bolton has been a production centre for textiles since Flemish people, Flemish weavers settled in the area i ...
, 99.5 W258AL in
Clinton and 104.5 W283BS in
Bridgeport
Bridgeport is the most populous city and a major port in the U.S. state of Connecticut. With a population of 148,654 in 2020, it is also the fifth-most populous in New England. Located in eastern Fairfield County at the mouth of the Pequonnoc ...
. Much of the programming is also broadcast on
WSPR 1490 AM
The following radio stations broadcast on AM frequency 1490 kHz: 1490 AM is a Regional ( Class B) outside the coterminous 48 United States (Alaska, Hawaii, Puerto Rico & U.S. Virgin Islands), and a Local ( Class C) frequency within the contig ...
and W283CK
104.5 FM West Springfield, Massachusetts
West Springfield is a city in Hampden County, Massachusetts, United States. It is part of the Springfield, Massachusetts Metropolitan Statistical Area. The population was 28,835 at the 2020 United States Census. The city is also known as "West Si ...
, as well as 98.5 W253BQ
Meriden, Connecticut
Meriden is a city in New Haven County, Connecticut, United States, located halfway between the regional cities of New Haven, Connecticut, New Haven and Hartford, Connecticut, Hartford. In 2020, the population of the city was 60,850.[New London, Connecticut
New London is a seaport city and a port of entry on the northeast coast of the United States, located at the mouth of the Thames River in New London County, Connecticut. It was one of the world's three busiest whaling ports for several decades ...]
. At times, Bomba FM has higher ratings than its originating station, WMRQ-FM.
History
Country music
On December 25, 1967, the station
signed on
Signing may refer to:
* Using sign language
* Signature
A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...
as WWCO-FM. It was the
sister station
In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement.
Radio sister stations will often have different formats, and somet ...
to
AM 1240
AM or Am may refer to:
Arts and entertainment Music
* A minor, a minor scale in music
* ''A.M.'' (Chris Young album)
* ''A.M.'' (Wilco album)
* ''AM'' (Abraham Mateo album)
* ''AM'' (Arctic Monkeys album)
* AM (musician), American musici ...
WWCO
WWCO (1240 AM; "Viva") is a radio station licensed in Waterbury, Connecticut, broadcasting a Spanish-language tropical music format. WWCO is a simulcast of WRYM (840 AM) in New Britain. The station is owned by Trignition Media.
History
WWCO ...
, and carrying a
country music
Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
format. Most radios at the time did not receive FM signals, so the station was largely
automated
Automation describes a wide range of technologies that reduce human intervention in processes, namely by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machines ...
, with pre-recorded announcements.
It was acquired by entertainer and TV host
Merv Griffin
Mervyn Edward Griffin Jr. (July 6, 1925 – August 12, 2007) was an American television show host and media mogul. He began his career as a radio and big band singer, later appearing in film and on Broadway. From 1965 to 1986 he hosted his own ta ...
in 1972, changing its
call letters
In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
to WIOF (standing for "1-0-Four", its dial position). The country music sound was branded as "
Nashville
Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and the ...
Connecticut
Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...
, W-104".
Soft AC Magic 104
In 1978, the station dropped country to become
soft adult contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...
-formatted "Magic 104" using the
syndicated "TM Beautiful Rock" service. During the switch to "Magic", WIOF upgraded its signal by moving its
transmitter
In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...
from near its studios in
Prospect to West Peak in
Meriden.
Lou Terri was the Program Director and midday host until his death in an automobile accident in 1989. Steve Wiersman later became Program Director until 1994. Morning announcers included Bill Cleveland, Greg O'Brien and Ray Petraca. Jack Carney, who was also the voice of Channel 30
WVIT
WVIT (channel 30) is a television station licensed to New Britain, Connecticut, United States, broadcasting NBC programming to the Hartford–New Haven market. It is owned and operated by the network's NBC Owned Television Stations division alo ...
at the time, hosted the afternoon show. Jim Scott did nights, and Rick O'Connor did middays, later replaced by Ron O'Brien (also known as Ron O, who later went to
WZMX
WZMX (93.7 FM "Hot 93.7") is an urban-leaning rhythmic contemporary radio station licensed to Hartford, Connecticut, in the United States. The station is owned by Audacy, Inc. The station's current slogan is "Hartford's #1 for Hip-Hop and R& ...
). Weekend DJs included Greg LaPorta and Don Clark.
AC Star 104.1
In 1992, the station rebranded as "Star 104.1", WYSR, with a more uptempo
Adult Contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
sound. DJs on "Star" included Brett Provo in mornings, then afternoons (later becoming Afternoon Drive/Production Director at
WMAS in
Springfield
Springfield may refer to:
* Springfield (toponym), the place name in general
Places and locations Australia
* Springfield, New South Wales (Central Coast)
* Springfield, New South Wales (Snowy Monaro Regional Council)
* Springfield, Queenslan ...
); Paul DeFrancisco in afternoons; Jay Hanson (later at
WFMX
WFMX (107.9 FM, "107-9 the Mix") is an adult contemporary- formatted radio station licensed to Skowhegan, Maine.
Programming
The station brands itself as having '' The Big Mix Weekend'' featuring music from the 1980s & 1990s, reairs of Ameri ...
in
Skowhegan, Maine
Skowhegan () is the county seat of Somerset County, Maine. As of the 2020 census, the town population was 8,620. Every August, Skowhegan hosts the annual Skowhegan State Fair, the oldest continuously-held state fair in the United States. Skowh ...
) and Long John on weekends; Jim Severine; Rich Kilbourne (also known as Big Rich Baker) on news; Cathy Foxx in middays; Neil Jackson in mornings; Lee Gordon as Production Director; and Race Bannon, who later stayed on the station after the flip to
modern rock
Modern rock is an umbrella term used to describe rock music that is found on college rock radio stations. Some radio stations use this term to distinguish themselves from classic rock, which is based in 1960s–1980s rock music.
Radio format
Mod ...
. Ron O became WYSR's PD after Steve Wiersman departed.
Star 104.1 was competing with other AC stations in the Hartford
radio market
A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television station, television and radio broadcasting, ra ...
and was unable to capture a sizable audience. In October 1994, all programming staff and
disc jockey
A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include Radio personality, radio DJs (who host programs on music radio stations), club DJs (who work at a nightclub or music f ...
s were released.
Modern Rock Radio 104
On October 31, 1994, at midnight, the format flipped to
modern rock
Modern rock is an umbrella term used to describe rock music that is found on college rock radio stations. Some radio stations use this term to distinguish themselves from classic rock, which is based in 1960s–1980s rock music.
Radio format
Mod ...
as WMRQ "Radio104". Personalities such as "Jake & Beth", "Nick the Intern", "Mudbone",
Dee Snider
Daniel "Dee" Snider (born March 15, 1955)Tayler, LettaTwisted Sister's Dee Snider remembers his challenging Long Island upbringing "Newsday", March 15, 2016Archived here/ref> is an American singer, songwriter, radio personality, and actor. He w ...
and
Bubba the Love Sponge
Bubba the Love Sponge Clem (born Todd Alan Clem, April 23, 1966) is an American radio personality who hosts ''The Bubba the Love Sponge Show'' on the radio station WWBA in Tampa, Florida, and the subscription service Bubba Army Radio. He can als ...
were on the station in the mornings at various points during the station's history, with
Wilcow, Chaz, "Darkside Dave," The Carlito Show, and Logan following after the mornings.
The station also hosted popular annual events such as "The Big Day Off" and "104fest". Lee Gordon remained as Production Director, and Bud Fisher became WMRQ's first sales manager. (Bud had appeared on "Magic 104" as "Gary Hunter".)
Hip Hop Power 104
Due to struggling ratings, the station flipped to WPHH, "Power 104.1", at 5:00 p.m. on September 15, 2003. As a station playing
hip hop music and
rhythmic contemporary
Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...
hits, WPHH solidified its position as the only
mainstream urban
Mainstream may refer to:
Film
* ''Mainstream'' (film), a 2020 American film
Literature
* ''Mainstream'' (fanzine), a science fiction fanzine
* Mainstream Publishing, a Scottish publisher
* ''Mainstream'', a 1943 book by Hamilton Basso
Mu ...
station in the Hartford and New Haven market. Its main competitor was urban-leaning
rhythmic CHR Rhythmic may refer to:
* Related to rhythm
* Rhythmic contemporary, a radio format
* Rhythmic adult contemporary, a radio format
* Rhythmic gymnastics, a form of gymnastics
* Rhythmic (chart)
The Rhythmic chart (also called Rhythmic Airplay, and ...
WZMX
WZMX (93.7 FM "Hot 93.7") is an urban-leaning rhythmic contemporary radio station licensed to Hartford, Connecticut, in the United States. The station is owned by Audacy, Inc. The station's current slogan is "Hartford's #1 for Hip-Hop and R& ...
.
Nicole Siedman served as Program Director for a short period until 2004. Mychal Maguire assumed the Program Director position thereafter. Spank Buda served as Assistant Program Director and night host for the entire duration of WPHH. Popular events included the "Hoop It Up" basketball tournament and the "Legends of Hip Hop" concert. Other DJs on "Power" were Mia Mendez, DJ Showtime, TT Torrez, DJ Londonn, and PJ.
Return to Alternative Rock
On October 25, 2007, at 10:00 a.m., WPHH flipped back to
modern rock
Modern rock is an umbrella term used to describe rock music that is found on college rock radio stations. Some radio stations use this term to distinguish themselves from classic rock, which is based in 1960s–1980s rock music.
Radio format
Mod ...
. The station was programmed similar to
WRFF
WRFF (104.5 FM broadcasting, FM, "ALT 104.5") is a commercial radio, commercial FM broadcasting, FM radio station in Philadelphia, Pennsylvania. The station is owned by iHeartMedia, and broadcasts an alternative rock radio format. The studios are ...
in
Philadelphia
Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...
. On December 20, 2007, WPHH changed its call letters to WURH.
In May 2008, almost six months after
Clear Channel launched "FM 104-One," the station named a Program Director, Becky Pohotsky, who had been the station's APD/MD and de facto PD for most of its existence.
On August 4, 2008, Clear Channel placed the station's assets into an entity called the
Aloha Station Trust
Aloha Station Trust, LLC was a privately owned trust company that owned radio and television stations previously owned by Clear Channel Communications, forerunner of the modern iHeartMedia.
After Clear Channel was acquired by private equity inte ...
in order to sell off the station. This was due to Clear Channel being above the ownership limits set by the
Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
. These limits were imposed when Clear Channel was officially taken private by
Bain Capital Partners
Bain Capital is an American private investment firm based in Boston. It specializes in private equity, venture capital, credit, public equity, impact investing, life sciences, and real estate. Bain Capital invests across a range of industry se ...
on July 30, 2008.
Red Wolf Broadcasting
On February 19, 2009,
Ledyard-based Red Wolf Broadcasting Corp., who owns
WBMW
WBMW (106.5 FM) is an adult contemporary music formatted radio station. WBMW is licensed to Pawcatuck, Connecticut, and serving the New London, Connecticut, area. The station is owned by John Fuller's Red Wolf Broadcasting. WBMW broadcasts with ...
and
WWRX in the
New London
New London may refer to:
Places United States
*New London, Alabama
*New London, Connecticut
*New London, Indiana
*New London, Iowa
* New London, Maryland
*New London, Minnesota
*New London, Missouri
*New London, New Hampshire, a New England town
* ...
area, announced that it had agreed to buy WURH for $8,000,000. On May 14, 2009, Red Wolf Broadcasting took over control of the station. The first action was to change the station’s callsign to WMRQ-FM, and restore the "Radio 104.1" moniker.
La Bomba HD Radio and Translators
In November 2009, a
Spanish-language
Spanish ( or , Castilian) is a Romance languages, Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a world language, global language with more than 500 millio ...
tropical music
Tropical music ( es, música tropical) is a term in the Latin music, Latin music industry that refers to music genres deriving from or influenced by the Spanish-speaking areas of the Caribbean. It includes the islands of Music of Cuba, Cuba, Music ...
format, "Bomba 97.5" ("The Bomb") was launched on WMRQ-HD2. The format was initially
simulcast
Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...
on 60-watt
Bolton
Bolton (, locally ) is a large town in Greater Manchester in North West England, formerly a part of Lancashire. A former mill town, Bolton has been a production centre for textiles since Flemish people, Flemish weavers settled in the area i ...
-licensed
FM translator
A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...
W248AB at 97.5 FM. Red Wolf later moved the translator to 97.1 FM (which forced a change of call letters to W246CC) to provide more coverage and increase signal strength. "Bomba 97.1" is now licensed for 100 watts, reaching as far as
Springfield
Springfield may refer to:
* Springfield (toponym), the place name in general
Places and locations Australia
* Springfield, New South Wales (Central Coast)
* Springfield, New South Wales (Snowy Monaro Regional Council)
* Springfield, Queenslan ...
. In addition, the station added translators in
Clinton and
Bridgeport
Bridgeport is the most populous city and a major port in the U.S. state of Connecticut. With a population of 148,654 in 2020, it is also the fifth-most populous in New England. Located in eastern Fairfield County at the mouth of the Pequonnoc ...
.
W272DO was sold to Red Wolf Broadcasting from
Connoisseur Media
Connoisseur Media LLC is an American media company. It is based in Westport, Connecticut and led by Jeff Warshaw. Connoisseur operates radio stations and digital assets in markets across the U.S. cities of Billings, Fredrick, Maryland; Bay Shore, H ...
in January 2018. On January 15, the translator immediately ceased simulcasting
WPLR-HD2, the alternative format known as "Mod," and began carrying "Bomba."
Translators
References
External links
*
*
Dee Snider Radio- archives of morning show
{{Hartford Radio
Waterbury, Connecticut
Mass media in New Haven County, Connecticut
MRQ-FM
Radio stations established in 1967
1967 establishments in Connecticut