WMPX (1490 AM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

Midland, Michigan Midland is a city in and the county seat of Midland County, Michigan. The city's population was 42,547 as of the 2020 census. It is the principal city of the Midland Micropolitan Statistical Area, part of the larger Saginaw-Midland-Bay City Comb ...

broadcasting a country gold format. The station is imaged as "107.7 The Highway," with 107.7 being the frequency of translator W299CK Midland. Until January 2014, the station featured the

America's Best Music America's Best Music is the on-air branding of a soft oldies and adult standards 24-hour radio network, formerly known as AM Only. The service is syndicated by Westwood One, a subsidiary of Cumulus Media. It was one of the original Transtar R ...

format distributed by

Westwood One Westwood One is an American radio network There are two types of radio network currently in use around the world: the one-to-many (simplex communication) broadcast network commonly used for public information and mass-media entertainment, and ...

. Until March 1, 2019, WMPX was simulcast with

WMRX-FM WMRX-FM (97.7 FM) is a radio station licensed to Beaverton, Michigan in the United States, broadcasting a classic hits format. In January 2021, the station began branding as "Mid-Michigan's Favorite Hits". The station also is an affiliate of the D ...

97.7 24/7 except for some local sports play-by-play. Although there are other radio stations licensed to Midland, WMPX is today the only commercial radio station that primarily serves the Midland area (

WUGN WUGN (99.7 Family Life Radio ) is a non-commercial Christian FM radio station in Midland, Michigan, operating on 99.7 MHz. The station broadcasts with 100,000 watts from a 997-foot tower, giving it a strong signal throughout the middle of ...

-FM is a non-commercial religious station and

WKQZ WKQZ (93.3 FM broadcasting, FM The Rock Station, Z93) is an active rock radio station serving east-central Michigan, owned by Cumulus Media. The station is licensed to Midland, Michigan, although its studios are in Saginaw, Michigan, Saginaw. WK ...

-FM is licensed to Midland but has studios in Saginaw).

History

WMPX began broadcasting in 1948 as WMDN. WMDN was Midland's first radio station, owned by the city's newspaper, the ''

Midland Daily News The ''Midland Daily News'' is a daily newspaper which serves Midland County, Michigan. The offices for the paper are located at 219 East Main Street in downtown Midland; the paper is widely circulated around Midland County. The newspaper also p ...

.'' That station continued to use that callsign until July 1971. On March 1, 2019, WMPX split from its simulcast with WMRX-FM and launched a classic country format, branded as "107.7 The Highway" (simulcast on FM translator W299CK 107.7 FM Midland).107.7 The Highway Debuts in Midland MI
Radioinsight - March 1, 2019

References

Sources

External links

* * MPX (AM) Classic country radio stations in the United States Radio stations established in 1948 {{Michigan-radio-station-stub