WLSG (1340
AM) is a
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
broadcasting a
Regional Mexican
Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...
format. Licensed to
Wilmington, North Carolina
Wilmington is a port city in and the county seat of New Hanover County in coastal southeastern North Carolina, United States.
With a population of 115,451 at the 2020 census, it is the eighth most populous city in the state. Wilmington is the ...
, United States, it serves the Wilmington area. The station is currently owned by Norsan Media.
FM Translator
WLSG is simulcast on
FM translator
A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...
W231CL 94.1 FM in Wilmington; the translator frequency is used in the station
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
ing.
History
WGNI was a
Top 40
In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...
station in the days when the format was heard on AM radio. On December 24, 1981 its call letters changed to WAAV. On May 5, 1984 its call letters changed to WBMS.
Prior to 1990, WBMS was one of the first
urban contemporary
Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contem ...
radio stations in Wilmington.
On May 20, 1996, Community Broadcasting sold radio stations WBMS,
WMFD and
WUOY to a new company called
Ocean Broadcasting. WBMS, a
CNN Headline News
HLN is an American basic cable network. Owned by Warner Bros. Discovery, the network primarily carries true crime programming.
The channel was originally launched on January 1, 1982 by Turner Broadcasting as CNN2 (later renamed Headline News ...
station, became WAHH, airing the "
Radio AAHS
Radio AAHS was a radio network managed by the Children's Broadcasting Corporation.
Its flagship station was WWTC (1280 AM) in Minneapolis, which broadcast from the former First Federal Bank building at Minnesota State Highway 100 and Excelsior ...
" format for children, as well as some local content. The format included news, sports and games as well as music by
James Taylor
James Vernon Taylor (born March 12, 1948) is an American singer-songwriter and guitarist. A six-time Grammy Award winner, he was inducted into the Rock and Roll Hall of Fame in 2000. He is one of the best-selling music artists of all time, havi ...
,
Mariah Carey
Mariah Carey (; born March 27, 1969) is an American singer, songwriter, actress, and record producer. Referred to as the " Songbird Supreme", she is noted for her five-octave vocal range, melismatic singing style and signature use of the whi ...
,
The Muppets
The Muppets are an American ensemble cast of puppet characters known for an absurdist, burlesque, and self-referential style of variety- sketch comedy. Created by Jim Henson in 1955, they are the focus of a media franchise that encompasses ...
,
Ren and Stimpy
''The Ren & Stimpy Show'' (also known as ''Ren & Stimpy'') is an American animated television series created by Canadian animator John Kricfalusi. Originally produced by Spümcø for Nickelodeon, the series aired from August 11, 1991, to Decemb ...
,
Gloria Estefan
Gloria Estefan (; born Gloria María Milagrosa Fajardo García; born 1 September 1957) is a Cuban-American singer, actress, and businesswoman. Estefan is a seven-time Grammy Award winner, a Presidential Medal of Freedom recipient, and has been ...
,
Animaniacs
''Animaniacs'' is an American animated comedy musical television series created by Tom Ruegger for Fox Broadcasting Company's Fox Kids block in 1993, before moving to The WB in 1995, as part of its Kids' WB afternoon programming block, unti ...
,
Craig and Company, Smoking Armadillos,
Fun Factory and
Better Than Ezra
Better Than Ezra is an American alternative rock band based in New Orleans, Louisiana, and signed with The End Records. The band formed in 1988 in Baton Rouge, Louisiana, and consists of Kevin Griffin (vocals and guitar), Tom Drummond (bass g ...
.
WLSG,
WWIL and
WWIL-FM
WWIL-FM (Life 90.5 FM) is a radio station broadcasting a contemporary Christian music format. Licensed to Wilmington, North Carolina, United States, the station serves the Wilmington, Jacksonville and North Myrtle Beach areas. The station is ...
were part of Family Radio Group of Wilmington on July 13, 2000 when that company purchased
WDVV
WDVV (89.7 FM) is a radio station broadcasting a Christian talk and teaching format. Licensed to Wilmington, North Carolina, United States, the station serves the Wilmington area. The station is owned by Carolina Christian Radio, Inc.
History
...
and
WMYT.
B&M Broadcasting made an offer to purchase the station from Olin Bohanan in December 2014. The acquisition was consummated on February 3, 2015, at a purchase price of $60,000. On February 5, 2015, WLSG changed their format to oldies, and also added an FM translator on 94.1 FM. They also rebranded themselves as 94.1 The Beach.
On January 24, 2019, following the sale of the station to Norsan Media, WLSG changed their format from oldies to regional Mexican, branded as "La Raza 94.1".
Norman Media Launches La Raza 94.1 Wilmington
Radioinsight - January 24, 2019
Previous logo
References
External links
Norsan Media Radio Stations
*
*
FCC History Cards for WLSG
LSG
Radio stations established in 1981
Regional Mexican radio stations in the United States
LSG
{{NorthCarolina-radio-station-stub