WLAW-FM (97.5

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

, "97.5 Nash Icon") is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

broadcasting a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

format. Licensed to

Whitehall, Michigan Whitehall is a city in Muskegon County in the U.S. state of Michigan. The population was 2,706 at the 2010 census. The city is located in the southwest corner of Whitehall Township. Montague is its neighbor. It is located on White Lake (act ...

, the station serves the

Muskegon, Michigan Muskegon ( ') is a city in Michigan. It is the county seat of Muskegon County. Muskegon is known for fishing, sailing regattas, pleasure boating, and as a commercial and cruise ship port. It is a popular vacation destination because of the expans ...

market. The station's programming was derived from Cumulus Media Networks'

Hits & Favorites Hits & Favorites, also known as ABC AC, was a 24-hour music format produced by Cumulus Media Networks (now Westwood One). ABC AC combined a highly researched Adult Contemporary music mix targeted to women aged 25–49. Citadel Broadcasting purch ...

format until

Westwood One Westwood One is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming. The company takes its name from an earlier network also named Westwood One, a company founded in 1978. The compan ...

took over. It is heard as far as

Grand Rapids, Michigan Grand Rapids is a city and county seat of Kent County in the U.S. state of Michigan. At the 2020 census, the city had a population of 198,917 which ranks it as the second most-populated city in the state after Detroit. Grand Rapids is the ...

, east of US-131, and it experiences interference from

WJIM-FM WJIM-FM (97.5 FM, "975 Now FM") is a radio station in Lansing, Michigan, broadcasting an adult leaning Top 40 (CHR) format. The station has had the WJIM-FM calls continuously since it signed on in 1960. For over three decades, WJIM-FM broadca ...

from Lansing. It is now affiliated with

's country program.

History

The station began broadcasting in 1991 as WPBK-FM with a satellite-fed

country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while ...

format from Unistar Radio Networks, and became WEFG-FM ("Frog") soon afterward. In 1995, WEFG-FM's format changed to a 1970s-based

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980 ...

format (as ''Eagle 97.5'') satellite-fed from

. In 1999, Westwood One discontinued its 1970s hits format in favor of

Rhythmic Oldies Rhythmic oldies is a radio format that concentrates on the rhythmic, R&B, disco, or dance genres of music. Playlists can span from the 1960s through the 2000s and, depending on market conditions, may be designed for African-American or Hispanic ...

(tagged as "Groovin' Oldies"), and WEFG-FM continued with this format until switching back to country (as "Kickin' Country") in 2002 and then to sports in 2005. On December 14, 2010, just four days after it was announced that Clear Channel/Muskegon would replace WSHZ's Adult Contemporary format with

WMUS WMUS (107.9 FM, "107 MUS") is a radio station broadcasting a country music format in Muskegon, Michigan. The station is owned by iHeartMedia, Inc. History 107.9 FM signed on originally around 1988 as WKBZ-FM. Magic 108 Acknowledging the need f ...

and its Country format, WEFG-FM dropped its

Sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...

format as "The Champ" to pick up WSHZ's former one as "Sunny FM" WWSN. This marked the second time since 1996 that another station had used the "Sunny" moniker other than

WSNX WSNX-FM (104.5 MHz "104-5 SNX") is a Top 40 (CHR) radio station located in iHeartMedia, Inc. Grand Rapids, Michigan headquarters. The station has a Top 40 (CHR) format. The station is licensed to Muskegon, in Western Michigan with the stat ...

, whose call letters once matched that handle. Sister station

WVIB WVIB (100.1 FM, "V100") is a radio station broadcasting an urban adult contemporary format fed via satellite from Westwood One (known as " The Touch" or "Today's R&B and Old School"). The station is licensed to Holton, Michigan and serves the M ...

was known as Sunny FM for a time until 2004. On April 1, 2019, the WWSN call sign and its "Sunny" adult contemporary format moved to 92.5 FM Newaygo, swapping frequencies with country-formatted WLAW, which moved to 97.5 FM Whitehall.WLAW & WWSN Trade Places
Radioinsight - March 29, 2019 On August 24, 2021, the station changed its call sign to WLAW-FM.

Previous logo

References

External links

Official website
* LAW-FM Country radio stations in the United States Cumulus Media radio stations Radio stations established in 1992 1992 establishments in Michigan {{Michigan-radio-station-stub