WINC-FM (105.5
FM) is a
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed to
Berryville, Virginia
Berryville is an incorporated town in and the county seat of Clarke County, Virginia, United States. The population was 4,185 at the 2010 census, up from 2,963 at the 2000 census.
History
Berryville was founded at the intersection of the Winche ...
, serving the Northern
Shenandoah Valley
The Shenandoah Valley () is a geographic valley and cultural region of western Virginia and the Eastern Panhandle of West Virginia. The valley is bounded to the east by the Blue Ridge Mountains, to the west by the eastern front of the Ridge- ...
. The station is currently
stunting with
Christmas music
Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject ma ...
.
WINC-FM is owned by Metro Radio, Inc.
History
In November 2020, the then-WXBN flipped to
hot adult contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...
, assuming the hot adult contemporary format and "WINC-FM" (pronounced "Wink FM") branding previously heard on the
Winchester-based 92.5 frequency (which was in the process of being sold to the
Educational Media Foundation
Educational Media Foundation (formerly EMF Broadcasting, abbreviated EMF) is an American nonprofit Christian media ministry based in Franklin, Tennessee, a suburb of Nashville.
EMF is the parent company of K-LOVE and Air1—the world's largest ...
).
The station would take over the WINC-FM legacy callsign on December 29, 2020.
On April 30, 2021, Centennial Broadcasting announced it was selling WINC-FM and sister station
WZFC to Fairfax, Virginia-based Metro Radio, Inc. for $225,000.
Fellow sister station
WINC
Winc is a workplace support company operating in Australia supplying office essentials, furniture, safety equipment and IT solutions. The company is focused on supporting businesses through the delivery of everything a workplace needs to work - s ...
was not included in the sale.
Allen B. Shaw, Centennial's President, and CEO, said in a May 2021 interview with ''
The Winchester Star
''The Winchester Star'' is a daily newspaper (Monday-Friday) based in Winchester, Virginia covering the Shenandoah Valley area. Subscribers may choose from either the print edition or a downloadable edition of the newspaper.
On March 6, 2018, it ...
'' that Metro Radio, Inc. had insured Shaw "they do not intend to" change the format of WINC-FM and WZFC.
Shaw further said Metro thought WZFC's format was "probably the best format for the Winchester market" for ad revenue.
On June 30, long-time morning show host Barry Lee signed off after 37 years at the station.
Hours later, long-time afternoon host Paula Kidwell would also sign off.
The sale of WINC-FM and sister
WKDV-FM was completed the same day.
On December 16, 2022, WINC-FM began stunting with Christmas music and will debut a new format on January 5, 2023, at 10:55 a.m.
References
External links
105-5 WINC-FM online*
{{Winchester Radio
1979 establishments in Virginia
Radio stations established in 1979
INC-FM