WIIN (780 AM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to serve

Ridgeland, Mississippi Ridgeland is a city in Madison County, Mississippi, United States. The population was 24,047 at the 2010 census. It is part of the Jackson, Mississippi metropolitan area. History In 1805, the Choctaw Indian Agency, headed by Silas Dinsmoor, was ...

. The station is owned by The Radio People and licensed to New South Radio, Inc. The station's studios are in Ridgeland, with a transmitter located west of the city along the

Natchez Trace Parkway The Natchez Trace Parkway is a national parkway in the southeastern United States that commemorates the historic Natchez Trace and preserves sections of that original trail. Its central feature is a two-lane road that extends 444 miles (715 ...

History

The station was assigned the WIIN call letters by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...

on July 31, 1995. This station has had many formats over its history. Some of these included: classical, easy listening, inspirational talk, talk shows hosted by African-American hosts and appealing to African-American audiences, all-news, blues, golden oldies pop, all-Spanish speaking, big band, talk shows hosted by female hosts appealing to female audiences, and Southern-gospel. Until 2009, the station had been affiliated with

God's Country Radio Network God's Country Radio Network was a Religious broadcasting radio network in the United States which launched in 2008. The majority of stations that the network aired on were owned by the non-profit organization Educational Media Foundation, though ...

. In recent years, the station has been "on and off" the air at sporadic intervals. In June 2009, WIIN was shut down. By May 2010, however, WIIN had returned to the air as a simulcast of

WYOY WYOY (101.7 FM, "Y101") is a Top 40/CHR station in Jackson, Mississippi. WYOY debuted in September 1996, and gave the Jackson area its first Top 40 station since 1993. Its studios are located in Ridgeland and the transmitter site is in Raymo ...

. On July 14, 2010, the station once again went dark. On June 22, 2011 WIIN returned to the air simulcasting country-formatted

WUSJ WUSJ (96.3 FM, "US96.3") is a country radio station licensed to Madison, Mississippi, and serving greater Jackson. The station is owned by Meridian, Mississippi-based Digio Strategies, and licensed to New South Radio, Inc. It airs a country musi ...

96.3 FM. In November 2012, the station played all-Christmas music and simulcast with translator W226BS 93.1 FM in Cedar Hills/Jackson. On January 6 and 7, 2013, the station began the day with Christmas music and all-Beatles music. Since January 7, 2013, the station started playing all-Beatles music. On June 16, 2016 WIIN changed their format to sports after that format moved from

WSFZ WSFZ (930 AM) is a radio station licensed to serve Jackson, Mississippi. The station is owned by iHeartMedia. As of December 1, 2020, WSFZ is broadcasting an African-American oriented all-news format. History WSLI signed on in September 1938, ...

930 AM Jackson, MS, which went silent. On October 10, 2016 WIIN changed their format from sports to a simulcast of classic country-formatted

WJXN-FM WJXN-FM (100.9 Hertz, MHz) is a radio station serving the Jackson, Mississippi area, broadcasting a worship music radio format, format. The station is owned by Memphis, Tennessee-based Flinn Broadcasting. Its studios are located in Ridgeland, Mi ...

100.9 FM, branded as "100.9 The Legend". On July 31, 2017 WIIN switched its simulcast from

100.9 Utica to

WHJT WHJT (93.5 FM broadcasting, FM, "93.5 The Legend) is an American radio station city of license, licensed to serve Kearney Park, Mississippi, United States. The station was owned and operated by Mississippi College until 2017. Its studios and tr ...

93.5 FM Kearney Park. In late December 2017 WIIN dropped its simulcast with WHJT and launched a blues format, branded as "Blues 93.1". On July 14, 2021, WIIN changed their format from blues (which continues on W225BK, now fed via WHJT-HD2) to rhythmic oldies, branded as "102.1 The Box".The Box Opens In Jackson
Radioinsight - July 14, 2021

Translators

In addition to the main station, WIIN is relayed by an FM translator to widen its broadcast area. The FM translators are allowed to broadcast 24 hours a day, unlike the main WIIN signal.

Previous logo

References

External links

WIIN official website
* * IIN IIN Blues radio stations Rhythmic oldies radio stations in the United States {{Mississippi-radio-station-stub