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WHYM (1260 AM) is an American
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed to serve
Lake City, South Carolina Lake City is a city in Florence County, South Carolina, United States. The population was 6,675 at the 2010 census. Located in central South Carolina, it is south of Florence and included as part of the Florence Metropolitan Statistical Area. Hist ...
. The station is currently owned by
Community Broadcasters, LLC Community Broadcasters, LLC is a Watertown, New York based radio holding group that owns radio stations in its own market and surrounding areas. It was founded by media executives Bruce Mittman and Jim Leven, and started out in 2006 by buying st ...
. The station currently simulcasts
WFRK WFRK (95.3 FM), known as "Live 95", is a talk formatted radio station licensed to Quinby, South Carolina. The station is owned by Community Broadcasters, LLC and is simulcast on WHYM and WTQS. History Originally, Frank FM aired on W246AW 97.1 ...
, a
news/talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...
station known as "Live 95".


Programming

Syndicated talk show hosts formerly on WHYM included
Glenn Beck Glenn Lee Beck (born February 10, 1964) is an American conservative political commentator, radio host, entrepreneur, and television producer. He is the CEO, founder, and owner of Mercury Radio Arts, the parent company of his television and rad ...
,
Dennis Miller Dennis Michael Miller (born November 3, 1953) is an American talk show host, political commentator, sports commentator, actor, and comedian. He was a cast member of ''Saturday Night Live'' from 1985 to 1991, and he subsequently hosted a stri ...
,
Fred Thompson Freddie Dalton Thompson (August 19, 1942 – November 1, 2015) was an American politician, attorney, lobbyist, columnist, actor, and radio personality. A member of the Republican Party, he served as a United States Senator from Tennessee f ...
, and
Alan Colmes Alan Samuel Colmes (September 24, 1950 – February 23, 2017) was an American radio and television host, liberal political commentator for the Fox News Channel, and blogger. He was the host of ''The Alan Colmes Show'', a nationally syndicat ...
. Sports coverage included
Fox Sports Radio Fox Sports Radio is an American sports radio network. Based in Los Angeles, California, the network is operated and managed by Premiere Networks in a content partnership with Fox Corporation's Fox Sports division and iHeartMedia, parent company ...
, the weekday morning ''Press Box with Allen Smothers'' and University of South Carolina sports.
Fox News Radio Fox News Radio is an American radio network owned by Fox News. It is syndicated to over 500 AM and FM radio stations across the United States. It also supplies programming for three channels on Sirius XM Satellite Radio. History In 2003, ...
airs each hour.


History

The station signed on in 1953 as WJOT and aired a variety of local programming. Then the station shared some of its programming with adult standards radio station WOLS (later WTIX, now WOLH). The slogan used by this station was "We Have Your Music". At one point WHYM was
Christian radio Christian radio is a Christian media radio format that focus on programming with a Christian message. Many such broadcasters play contemporary Christian music, though many programs include sermons, radio dramas, as well as news and talk progra ...
. GHB Broadcasting sold WTIX and WHYM to Estuardo Rodriguez in 2006. WHYM then aired a
Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...
music format called Radio Fiesta along with what was once again WOLS. Miller Communications, Inc. bought WOLH and WHYM in 2008. The switch to the urban oldies format was made in 2009. On March 1, 2013, WHYM changed their format to
sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, th ...
, with programming from
ESPN Radio ESPN Radio, which is alternately platform-agnostically branded as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the original banner of "SportsRadio ESPN". ...
. WHYM simulcast WOLH in Florence SC, also heard on W255BD in
Darlington Darlington is a market town in the Borough of Darlington, County Durham, England. The River Skerne flows through the town; it is a tributary of the River Tees. The Tees itself flows south of the town. In the 19th century, Darlington underwen ...
. Miller Communications sold WHYM, eleven other South Carolina radio stations, and several translators to
Community Broadcasters, LLC Community Broadcasters, LLC is a Watertown, New York based radio holding group that owns radio stations in its own market and surrounding areas. It was founded by media executives Bruce Mittman and Jim Leven, and started out in 2006 by buying st ...
for $2.5 million, in a transaction that was consummated on January 7, 2016.


References


External links

HYM {{SouthCarolina-radio-station-stub