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WHWH (1350 AM) is a
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
in
Princeton, New Jersey Princeton is a municipality with a borough form of government in Mercer County, in the U.S. state of New Jersey. It was established on January 1, 2013, through the consolidation of the Borough of Princeton and Princeton Township, both of whi ...
, serving
Trenton, New Jersey Trenton is the capital city of the U.S. state of New Jersey and the county seat of Mercer County. It was the capital of the United States from November 1 to December 24, 1784.Multicultural Radio Broadcasting Licensee, LLC.


History

WHWH signed on September 7, 1963. The call letters stand for founder Herbert W. Hobler, a Princeton resident and
Princeton University Princeton University is a private research university in Princeton, New Jersey. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the United States and one of the ...
graduate. One of the first air personalities was Dave Moss, who moved from WKDN in Camden to become the station's first General Manager and play-by-play voice of Princeton University sports. (Station owner Hobler served as on air analyst with Moss.) All-American player Bill Bradley led the 1964–65 Princeton Tigers men's basketball team, and Tigers football back
Cosmo Iacavazzi Cosmo Joseph Iacavazzi (some sources say Cosmo Iacovazzi, born August 18, 1943) is a former American football player. A fullback, he played college football at Princeton University and was a member of the Tiger Inn eating club. He was inducted ...
starred for the university. The games were live on WHWH. In the mid 1960s, the station grew, and provided extensive community programming from 6.a.m. to midnight. Program Director Bob Alexander led a staff of announcers that included Betty Gates, Bob Lawrence, Lou Mitchell, Joe LeRoy, and Stu Ryder. The music was Middle Of The Road. Weekends included Sunday Show Tune Shop, Saturday Night Hootenanny, and your Dance Party (big band). Weekday mornings, local news was reported by Larry Grauman and John Davison. Each evening, Ed Ray covered the meetings of town councils, school boards, and zoning boards. News Director Dick Standish aired news during the day, covered politics and the statehouse. He produced an hour-long documentary on the New Jersey
Pine Barrens Pine barrens, pine plains, sand plains, or pineland areas occur throughout the U.S. from Florida to Maine (see Atlantic coastal pine barrens) as well as the Midwest, West, and Canada and parts of Eurasia. Perhaps the most well known pine-barre ...
and the people who live there. This show won the New Jersey Broadcasters Association's 1965 award for Imaginative and Effective Public Service programming. This was the first of a string of salutes earned by station staffers. The extensive hometown coverage continued under News Director Gene Dillard. University sports leaders --- including football coach Jake McCandless --- wrote and aired an 8:05 a.m. sports summary. A local church service was broadcast live each Sunday morning. The
YMCA YMCA, sometimes regionally called the Y, is a worldwide youth organization based in Geneva, Switzerland, with more than 64 million beneficiaries in 120 countries. It was founded on 6 June 1844 by George Williams (philanthropist), Georg ...
had a regular weekly show. Boy Scout activities were reported every Saturday morning. Local businesses reached potential customers with commercials. Major speeches in the community and at the university were taped or carried live. The station was live from the state fair, and many other special events. This pattern of extensive local involvement continued in the 1970s. Others of note on WHWH were
Guy Hutchinson Guy Hutchinson (February 7, 1884 – December 9, 1941) was an American businessman and college football player. Hutchinson was born in New York City, and later moved to New Jersey. He was a graduate of Yale University in 1906. While attending t ...
, Chris Canali, Betty Gates, Stu Ryder and News Directors Bill Schirmann and Phil Painter. Other notables from WHWH included NBC television news reporter Judy Muller who "honed her skills" there in the '70s. On-air personality Howard David left the station to find success at
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...
and the comedic Bill Bircher took over mornings for many years. Wayne Cabot joined the staff in 1982 on his way to WCBS in New York. Jack Speer also worked at the station in 1987, before moving on to Washington to eventually become the hourly newscaster for ''
All Things Considered ''All Things Considered'' (''ATC'') is the flagship news program on the American network National Public Radio (NPR). It was the first news program on NPR, premiering on May 3, 1971. It is broadcast live on NPR affiliated stations in the United ...
'' on
NPR National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...
. The station had its own promotional staff directed by Hal Stein and during the 1970s and into the 1980s, the station won many national radio advertising awards because of their production and copy chiefs, respectively John Anastasio and Jack Shuster. While the only station at the time with its own production and marketing department Anastasio and Shuster were incredibly talented, securing RAB and CLEO awards, and coaching other young writer and voice talents such as E.B. Moss, who joined the station some 10 years after her father, Dave, had moved on to WFAS then WKTU in New York. Owner Herb Hobler hired Johnny Morris as sales manager who then rose to head up the successful station. (Morris left the company after over 20 years in the late 1990s, acquiring WIMG in Trenton.) Like many other mass-appeal AM stations, WHWH eventually found it difficult to compete with FM band stations. In the 1990s and 2000s the station tried adult standards and business news formats with little success.


Expanded Band assignment

On March 17, 1997 the Federal Communications Commission (FCC) announced that eighty-eight stations had been given permission to move to newly available " Expanded Band" transmitting frequencies, ranging from 1610 to 1700 kHz, with WHWH authorized to move from 1350 to 1680 kHz."FCC Public Notice: Mass Media Bureau Announces Revised AM Expanded Band Allotment Plan and Filing Window for Eligible Stations"
(FCC DA 97-537), March 17, 1997.
A Construction Permit for the expanded band station was assigned the call letters WAXK (now
WTTM WTTM (1680 AM) is a radio station broadcasting a Latin music and Spanish-language talk format to the Philadelphia metropolitan area. The station has its studios and offices in Philadelphia and its transmitter site in Cherry Hill, New Jersey. T ...
) on March 6, 1998. The FCC's initial policy was that both the original station and its expanded band counterpart could operate simultaneously for up to five years, after which owners would have to turn in one of the two licenses, depending on whether they preferred the new assignment or elected to remain on the original frequency. As a result WHWH went off the air on Friday, April 7, 2006 at midnight. However, WHWH was allowed to return to the air in May 2007 after the FCC relaxed the rule, and both stations have remained authorized, with the expanded band station, as
WTTM WTTM (1680 AM) is a radio station broadcasting a Latin music and Spanish-language talk format to the Philadelphia metropolitan area. The station has its studios and offices in Philadelphia and its transmitter site in Cherry Hill, New Jersey. T ...
, moving from Princeton to Lindenwold, New Jersey, a part of the
Philadelphia Philadelphia, often called Philly, is the List of municipalities in Pennsylvania#Municipalities, largest city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, the List of United States cities by population, sixth-largest city i ...
market. One restriction is that the FCC has generally required paired original and expanded band stations to remain under common ownership."FCC Rejects Clear Channel-Withers Deal For WDDD-A"
September 1, 2010 (allaccess.com)


Later history

For an extended period after its revival, WHWH operated noncommercially except for some brokered local sports programming. Most of its hours were devoted to "Radio T.E.D.", an automated blend of country, oldies, smooth jazz, standards and Christmas music devised by the station's chief engineer, Neal Newman. During the first half of 2010 WHWH simulcast
Levittown, Pennsylvania Levittown is a census-designated place (CDP) and planned community in Bucks County, Pennsylvania, Bucks County, Pennsylvania, United States. It is part of the Delaware Valley, Philadelphia metropolitan area. The population was 52,983 at the 2010 ...
station WBCB. In 2011 WHWH began a Spanish Christian music format called "La Unika", and in March 2012 resumed broadcasting in C-Quam AM Stereo.


References


External links

*
FCC History Cards for WHWH
(covering 1962-1981) {{Coord, 40.36675, -74.74342, display=title HWH Radio stations established in 1963 1963 establishments in New Jersey Multicultural Broadcasting stations