WHRK (97.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

"K97") is a

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Memphis, Tennessee Memphis is a city in the U.S. state of Tennessee. It is the seat of Shelby County in the southwest part of the state; it is situated along the Mississippi River. With a population of 633,104 at the 2020 U.S. census, Memphis is the second-mos ...

. The station is owned by

iHeartMedia iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

and it airs an

urban contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contem ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. The station carries the nationally syndicated weekday morning show, ''

The Breakfast Club ''The Breakfast Club'' is a 1985 American teen coming-of-age comedy-drama film written, produced, and directed by John Hughes. It stars Emilio Estevez, Paul Gleason, Anthony Michael Hall, Judd Nelson, Molly Ringwald, and Ally Sheedy. The film t ...

'', from co-owned

Premiere Networks Premiere Networks (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a wholly owned subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. It ...

and based at

WWPR-FM WWPR-FM (105.1 FM) is an urban contemporary music radio station licensed to New York City. WWPR-FM is owned by iHeartMedia and broadcasts from studios in the former AT&T Building in the Tribeca neighborhood of Manhattan; its transmitter is lo ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. The rest of the schedule is hosted by local DJs. WHRK's studios and offices are located on Thousand Oaks Boulevard in Southeast Memphis. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

site is off Benjestown Road in North Memphis. WHRK broadcasts in the

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

format, with its HD-2 subchannel carrying The Beat Top 20.

History

Classical WMPS-FM

On December 2, 1959, the station first

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

as WMPS-FM. It was the FM counterpart to WMPS (now WMFS) and ran at only 6,600 watts, a fraction of its power today. WMPS-AM-FM were owned by the Plough Corporation, a pharmaceutical firm founded in Memphis that also had a radio division, with stations in

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

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and other cities. At first the two stations mostly

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

. But during the 1960s and 1970s, WMPS-FM was separately programmed with a

classical music Classical music generally refers to the art music of the Western world, considered to be distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical music, as the term "classical music" also ...

format. In the 1970s, WMPS-FM got a boost to 100,000 watts, and then made a transition to a Progressive Rock format in a effort to take on then-Rock rival

WMC-FM WMC-FM (99.7 MHz, "FM100") is a commercial hot adult contemporary radio station licensed to Memphis, Tennessee, serving the Memphis metropolitan area and much of surrounding West Tennessee, northern Mississippi, and eastern Arkansas. Owned by A ...

Switch to Rhythmic, CHUrban/Crossover, and Urban

In October 1976, the station flipped to a

Rhythmic Contemporary Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...

format that featured

disco Disco is a genre of dance music and a subculture that emerged in the 1970s from the United States' urban nightlife scene. Its sound is typified by four-on-the-floor beats, syncopated basslines, string sections, brass and horns, electric pia ...

, utilizing the same formula that its counterpart in

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, WCAU-FM, was using at the time. The

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

was changed in 1977 to WHRK, to honor Harold R. Krelstein, who had been the President and CEO of Plough Broadcasting, Inc. Krelstein retired in 1976. In 1977, he was awarded the

National Association of Broadcasters The National Association of Broadcasters (NAB) is a trade association and lobby group representing the interests of commercial and non-commercial over-the-air radio and television broadcasters in the United States. The NAB represents more than ...

Distinguished Service Award for his contributions to broadcasting and especially, radio. He died in July 1977. WHRK's success with disco also paid off ratings-wise during the last four years of the genre's period. By 1981, a year after disco's demise, the station moved in a CHUrban/Crossover direction (what would now be considered

rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...

), featuring hip hop,

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new jack swing New jack swing, new jack, or swingbeat is a fusion genre of the rhythms and production techniques of hip hop and dance-pop, and the urban contemporary sound of R&B. Spearheaded by producers Teddy Riley and Bernard Belle, new jack swing was mos ...

dance Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoir ...

, pop, and R&B hits. When ''Billboard'' introduced its Crossover Chart in February 1987, WHRK was added to the panel as one of its reporters. By the end of 1989, WHRK had evolved into an

Urban Contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contem ...

format.

New Ownership

In 1985, Adams Communications bought the top AM and top FM stations in Memphis, aimed at the

African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...

community: WHRK and

WDIA WDIA (1070 AM) is a radio station based in Memphis, Tennessee. Active since 1947, it soon became the first radio station in the United States that was programmed entirely for African Americans. It featured black radio personalities; its success in ...

, which airs a

full service Full service or Full Service may refer to: * Full-service radio, a wide range of programming * Full Service Network, a communications company Entertainment * "Full Service", a song by the New Kids on the Block from their album ''The Block'' * F ...

format for black listeners, including R&B,

soul music Soul music is a popular music genre that originated in the African American community throughout the United States in the late 1950s and early 1960s. It has its roots in African-American gospel music and rhythm and blues. Soul music became po ...

and

gospel Gospel originally meant the Christian message ("the gospel"), but in the 2nd century it came to be used also for the books in which the message was set out. In this sense a gospel can be defined as a loose-knit, episodic narrative of the words an ...

, plus news, sports and talk. In 1988, noted African American radio executive Regan Henry bought WHRK and WDIA for $13 million. In 1996, WHRK and WDIA were purchased by Chancellor Broadcasting.Broadcasting & Cable Yearbook 2000 page 418
/ref> Chancellor also acquired WHRK's former urban competitor,

KJMS KJMS (101.1 FM) is an urban adult contemporary radio station in Memphis Tennessee, and serving the Mid-South, area, owned by iHeartMedia, Inc. The station's studios are located in southeast Memphis, and the transmitter site is in north Memphis ...

. To avoid format overlap, KJMS moved to an

urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

direction, while WHRK continued as a more youthful urban station. A short time later, Chancellor was renamed AMFM, Inc., and was acquired by Clear Channel Communications in 1999. In 2014, Clear Channel became

Station management

* General Manager: Michael Oppenheimer * Program Director: Devin Steele * Community Affairs Director: Jae Henderson

References

External links

Official Website of ''K-97.1''
* {{Use dmy dates, date=August 2019 HRK HRK Urban contemporary radio stations in the United States Radio stations established in 1961 1961 establishments in Tennessee IHeartMedia radio stations