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WGUC (90.9
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
) is a
public In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the ''Öffentlichkei ...
FM
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
in
Cincinnati, Ohio Cincinnati ( ) is a city in the U.S. state of Ohio and the county seat of Hamilton County. Settled in 1788, the city is located at the northern side of the confluence of the Licking and Ohio rivers, the latter of which marks the state line wit ...
. It is owned by
Cincinnati Public Radio Cincinnati Public Radio, Inc. is the broadcast license holder for WGUC (90.9) and WVXU (91.7), two FM radio stations broadcasting to the Greater Cincinnati area with classical music, news, information, and entertainment programming. The organiza ...
and has a
classical music Classical music generally refers to the art music of the Western world, considered to be distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical music, as the term "classical music" also ...
format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...
. WGUC broadcasts using
HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...
technology and plays
jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a major ...
on WGUC-HD2 and
adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, 2 ...
on WGUC-HD3. WGUC has
radio studio A recording studio is a specialized facility for sound recording, mixing, and audio production of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enoug ...
s in the same building as
PBS The Public Broadcasting Service (PBS) is an American public broadcasting, public broadcaster and Non-commercial activity, non-commercial, Terrestrial television, free-to-air television network based in Arlington, Virginia. PBS is a publicly fu ...
Network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...
WCET Channel 48, the
Crosley Crosley was a small, independent American manufacturer of subcompact cars, bordering on microcars. At first called the Crosley Corporation and later Crosley Motors Incorporated, the Cincinnati, Ohio, firm was active from 1939 to 1952, inter ...
Telecommunications Center on Central Parkway in Cincinnati. WGUC has an
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...
(ERP) of 18,500
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...
s. Its
transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...
is on Symmes Street, near
Interstate 71 Interstate 71 (I-71) is a north–south Interstate Highway in the Great Lakes/Midwestern and Southeastern region of the United States. Its southern terminus is at an interchange with I-64 and I-65 (the Kennedy Interchange) in Louisville, ...
, in Cincinnati.Radio-Locator.com/WGUC
/ref>


History

In the late 1950s, a group of Cincinnati-area residents launched a campaign for a radio station devoted to cultural and public affairs programming, particularly classical music. At the time, the only outlet for classical music in the Cincinnati area was WKRC
550 AM The following radio stations broadcast on AM frequency 550 kHz, which the Federal Communications Commission classifies as a regional frequency. Argentina * La Primera in Neuquén, Neuquén. (still have no call sign assigned) Bolivia * CP ...
, which only aired four hours of classical music per week. A committee of the Queen City Association sought to bring either a repeater of WOSU-AM -FM in
Columbus Columbus is a Latinized version of the Italian surname "''Colombo''". It most commonly refers to: * Christopher Columbus (1451-1506), the Italian explorer * Columbus, Ohio, capital of the U.S. state of Ohio Columbus may also refer to: Places ...
or a standalone fine-arts station to Cincinnati. On September 21, 1960, WGUC first
signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...
the air. The station was originally licensed to the
University of Cincinnati The University of Cincinnati (UC or Cincinnati) is a public research university in Cincinnati, Ohio. Founded in 1819 as Cincinnati College, it is the oldest institution of higher education in Cincinnati and has an annual enrollment of over 44,00 ...
, at the time owned by the City of Cincinnati. WGUC broadcast mostly classical music and was a training ground for students interested in a career in broadcasting. When
National Public Radio National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other n ...
was first formed in the early 1970s, WGUC began airing ''
All Things Considered ''All Things Considered'' (''ATC'') is the flagship news program on the American network National Public Radio (NPR). It was the first news program on NPR, premiering on May 3, 1971. It is broadcast live on NPR affiliated stations in the United ...
.'' However, the creation of additional NPR programming in the 1980s created the need for an additional NPR outlet in Cincinnati, at which time WVXU (then licensed to
Xavier University Xavier University ( ) is a private Jesuit university in Cincinnati and Evanston (Cincinnati), Ohio. It is the sixth-oldest Catholic and fourth-oldest Jesuit university in the United States. Xavier has an undergraduate enrollment of 4,860 studen ...
) became a member of NPR. While the two stations both carried some NPR programs, the two NPR daily flagship newsmagazines aired separately. WVXU carried ''
Morning Edition ''Morning Edition'' is an American radio news program produced and distributed by NPR. It airs weekday mornings (Monday through Friday) and runs for two hours, and many stations repeat one or both hours. The show feeds live from 5:00 to 9:00 AM ...
,'' while WGUC carried ''All Things Considered.'' With both stations now under the same licensee, program duplication, sometimes a problem in markets with more than one public radio station, were eliminated. This means that WGUC broadcasts almost exclusively classical music, while WVXU carries news and information programming, including both ''Morning Edition'' and ''All Things Considered''. WGUC was one of the first stations in the nation to meet the Corporation for Public Broadcasting's qualification standards; a charter member of NPR; and a founder of another network, American Public Radio (now
Public Radio International Public Radio International (PRI) was an American public radio organization. Headquartered in Minneapolis, Minnesota, PRI provided programming to over 850 public radio stations in the United States. PRI was one of the main providers of programm ...
). WGUC also had one of the first NPR satellite uplinks, the first digital west-to-east transatlantic broadcast, and is the only U.S. public radio station with an ongoing program to commission new music. In 1994, UC outsourced WGUC's operations to Cincinnati Classical Public Radio, a community-based nonprofit organization. UC retained the station's license until 2002, when it sold the license to Cincinnati Public Radio. When Cincinnati Public Radio purchased
Xavier University Xavier University ( ) is a private Jesuit university in Cincinnati and Evanston (Cincinnati), Ohio. It is the sixth-oldest Catholic and fourth-oldest Jesuit university in the United States. Xavier has an undergraduate enrollment of 4,860 studen ...
's "X-Star Network" (a group of stations headed by
WVXU WVXU (91.7 FM) is a public radio station located in Cincinnati, Ohio. It is owned by Cincinnati Public Radio, which also operates station WGUC and WMUB. It airs public radio news and talk syndicated programming from National Public Radio, A ...
-FM) in 2005, WGUC moved its
National Public Radio National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other n ...
news and talk programming, including ''
All Things Considered ''All Things Considered'' (''ATC'') is the flagship news program on the American network National Public Radio (NPR). It was the first news program on NPR, premiering on May 3, 1971. It is broadcast live on NPR affiliated stations in the United ...
,'' which had aired on WGUC since the 1970s, to WVXU. The only NPR-produced show still airing on WGUC is the youth classical performance program ''
From the Top From the Top is an independent nonprofit organization known best for its longstanding NPR radio and PBS television programs with the same name. Co-founded by Gerald Slavet and Jennifer Hurley-Wales in 1995, the organization showcases and develo ...
,'' while the news and information programming is heard on WVXU around the clock, except for a couple hours of specialty music programming late nights. In 2003, WGUC became the first public radio station in Ohio to broadcast a digital
HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...
signal. In June 2005, WGUC became one of the first stations in the nation to receive FCC authorization to experiment with FM multicasting. In 2006, the station added a full time
digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...
of jazz music (formerly heard on WVXU), along classical music on its primary digital channel. It has since added
adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, 2 ...
music to an HD-3 subchannel.


Programming

WGUC broadcasts local musical events, including the
Cincinnati Symphony Orchestra The Cincinnati Symphony Orchestra is an American orchestra based in Cincinnati, Ohio. Its primary concert venue is Music Hall. In addition to its symphony concerts, the orchestra gives pops concerts as the Cincinnati Pops Orchestra. The Cincin ...
concerts, the
Cincinnati May Festival The Cincinnati May Festival is a two-week annual choral festival, held in May in Cincinnati, Ohio, US. History The festival's roots go back to the 1840s, when '' Saengerfests'' were held in that city, bringing singers from all over the United St ...
, and the
Cincinnati Opera Cincinnati Opera is an American opera company based in Cincinnati, Ohio and the second oldest opera company in the United States (after the New York Metropolitan Opera). Beginning with its first season in 1920, Cincinnati Opera has produced operas ...
season. The station produces and distributes ''The 90 Second Naturalist'' and ''Classics for Kids'' nationally. Holiday programs, such as ''Tunes From the Crypt (Halloween),'' ''A Feast For the Ears'' (Thanksgiving), and ''Love Greetings'' (Valentine's Day) have also had national carriage. One weekday feature, ''Cincinnati Spotlight,'' which airs weekdays during the 9:00 a.m. hour, highlights events in the listening area, local artists and musicians, and national and international performers who visit greater Cincinnati.


''Classics for Kids''

''Classics for Kids'' debuted December 5, 1998 and is designed to help adults introduce children to classical music. The program, heard Saturday mornings and Sunday evenings, features a composer and his/her music, along with games, quizzes and curriculum materials for primary grade school students and teachers. The show is heard on several other classical-formatted public radio stations in the U.S.


Radio Reading Service

WGUC's subcarrier signal has served the local blind and visually impaired community since 1985. Through an agreement with the Cincinnati Association for the Blind, WGUC carries the audio broadcasts for the
Radio Reading Service A radio reading service or reading service for the blind is a public service of many universities, community groups and public radio stations, where a narrator reads books, newspapers and magazines aloud for the benefit of the blind and vision-imp ...
(RRS) on its alternate band. RRS serves more than 8,000 listeners, according to the station.


References


External links


WGUC websiteWVXU website''Classics for Kids'' websiteWCET website
* * {{Coord, 39.125, N, 84.499, W, type:landmark_region:US_source:FCC, display=title GUC NPR member stations Classical music radio stations in the United States