WFRG-FM (104.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

), branded as Big Frog 104, is a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

Utica, New York Utica () is a Administrative divisions of New York, city in the Mohawk Valley and the county seat of Oneida County, New York, United States. The List of cities in New York, tenth-most-populous city in New York State, its population was 65,283 ...

. Owned by

Townsquare Media Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wi ...

as part of a cluster with news-talk station

WIBX WIBX (950 AM) is a commercial radio station in Utica, New York. It is one of Central New York's oldest radio stations, dating back to 1925. The station airs a talk radio format and is owned by Townsquare Media as part of a cluster with adult c ...

, hot AC-formatted

WLZW WLZW (98.7 FM) is a commercial radio station in Utica, New York, serving the Utica-Rome radio market. The station is owned by Townsquare Media and calls itself ''Lite 98.7''. It is part of a cluster with news-talk station WIBX, country-formatte ...

, classic hits-formatted

WODZ WODZ-FM (96.1 MHz), branded as "The Eagle", is a radio station broadcasting a classic hits format. Licensed to Rome, New York, United States, the station serves the Utica-Rome market. The station is owned by Townsquare Media as part of a cluster ...

and classic rock-formatted

WOUR WOUR (96.9 MHz) is a commercial FM radio station licensed to Utica, New York. It broadcasts a classic rock radio format, with occasional recent rock hits, calling itself "The Rock of Central New York." The station is owned by Townsquare Media a ...

, it bills itself as "Central New York’s #1 For New Country".

History

104.3 FM in Utica signed on the air in 1948 as WRUN-FM, a simulcast of AM station WRUN. In 1976 the station changed their call letters to WKGW and began airing an adult contemporary format under the name KG-104 then Magic 104. For many years, they were the market leading AC station, outlasting competitor WUUU in this format. In its later years, the name was changed to back to KG-104. Their market leading status would not last though. In 1989, now-sister station

switched to an adult contemporary format, and toppled KG-104 from its market-leader status. In 1993, WKGW assumed the classic rock format and call letters of WKFM. These were formerly heard in the Syracuse market on 104.7 FM, which had changed to country-formatted B104.7 on June 1, 1993. The country music format now heard on WFRG actually began on 95.9 FM then 96.1 (now

) as "96 Frog". As part of an

April Fool's Day April Fools' Day or All Fools' Day is an annual custom on 1 April consisting of practical jokes and hoaxes. Jokesters often expose their actions by shouting "April Fools!" at the recipient. Mass media can be involved in these pranks, which may ...

gimmick, 96 Frog swapped frequencies with then-WKFM that day. The improved signal strength was so popular that, following the bankruptcy and shutdown of WKFM, the station applied for a frequency reassignment. When it was granted by the

FCC The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdictio ...

, WFRG began calling itself Big Frog 104. WFRG was previously owned by Forever Broadcasting (hence the " Big Frog" branding) but was sold to Regent Broadcasting (now

) in August 1999.

Programming

In addition to the frog-themed local jocks used in most Froggy stations, WFRG also airs the syndicated programs Danny Wright, ''Retro Country USA'',

American Country Countdown ''American Country Countdown'', also known as ''ACC'', is a weekly internationally syndicated radio program which counts down the top 40 country songs of the previous week, from No. 40 to No. 1, according to the ''Billboard'' Country Airplay cha ...

and ''Taste of Country Nights''.

External links

WFRG Official Website
* Townsquare Media radio stations Country radio stations in the United States Radio stations established in 1948 1948 establishments in New York (state) {{NewYork-radio-station-stub