WFMX (107.9
FM, "107-9 the Mix") is an
adult contemporary-
formatted radio station licensed to
Skowhegan, Maine
Skowhegan () is the county seat of Somerset County, Maine. As of the 2020 census, the town population was 8,620. Every August, Skowhegan hosts the annual Skowhegan State Fair, the oldest continuously-held state fair in the United States. Skowh ...
.
Programming
The station brands itself as having '' The Big Mix Weekend'' featuring music from the 1980s & 1990s, reairs of
American Top 40
''American Top 40'' (previously abbreviated to ''AT40'') is an internationally syndicated, independent song countdown radio program created by Casey Kasem, Don Bustany, Tom Rounds, and Ron Jacobs. The program is currently hosted by Ryan Seacr ...
from the 1980s with countdown legend
Casey Kasem.
History
WFMX went on the air March 17, 1990 as a satellite fed
oldies format under the call letters WHQO (Standing for "Headquarters for Oldies") changing a few years later to a community-based
AC format as "The Light at the end of the dial". In the late 1990s, as ownership of the station changed frequently the station changed formats several times. Including simulcasting the sports of
WSKW (1996–1999), top 40 as "The Party 108" (1999–2000),
talk both simulcasting
WVOM-FM
WVOM-FM (103.9 MHz) is a commercial FM radio station licensed to Howland, Maine and serving Central and Down East Maine, including Bangor. It airs a talk radio format and is owned by Maine-based Blueberry Broadcasting which is headed b ...
from Bangor and solo before flipping to the current "Mix 107.9" in February 2005. In 1999 an effort was made to donate the station to
Maine Public Radio
The Maine Public Broadcasting Network (abbreviated MPBN and branded as Maine Public) is a state network of public television and radio stations located in the U.S. state of Maine. It is operated by the Maine Public Broadcasting Corporation, whic ...
; the donation was never completed, as it was contingent on a never-completed sale of Mountain Wireless' stations to
Cumulus Media.
In February 2007, the call letters were changed to WFMX, to more closely resemble the "Mix" name. Those calls were previously used by what is now
WVBZ when it was licensed to
Statesville, North Carolina. A power increase was granted as well, improving the signal to the south. WFMX had been working with the developers of the Hathaway Creative Center in Waterville with intentions anchor the refurbished mill in late 2008.
Former Hathaway factory sold
/ref> Agreeable terms could not be met, so WFMX and its cluster-mates took occupancy of new space on Kennedy Memorial Drive in Waterville.
On April 23, 2013, WFMX was granted for a construction permit to increase its ERP up to 32,000 watts and to raise their HAAT up to 129 meters (423 feet). The station was licensed with the new facilities on April 18, 2016. For part of WFMX's Adult contemporary format, they aired Delilah's love songs. Then in 2017, WFMX became a classic hits / hot AC format. With the repositioning of today's music and classic hits, the station shelved Delilah's program for local talent and more music nights.
WFMX main studios are now located at The Lee Farm Mall on Western Avenue in Augusta, with additional facilities at Penny Hill Park in Waterville.
On Air Personalities
*Jay Hanson (Mornings)
*Desiree (Mornings)
*Mark Jackson
*Chris Rush
*Jon James
*Kyle Williams
*Paul DeFrancisco
Syndicated Talent
*Casey Kasem (American Top 40-The 80s from Premiere Networks)
News
*News service: WGME-TV News Team 13 (CBS affiliate)
*Weather: AccuWeather
References
External links
WFMX "Big Mix Weekend"
*
{{Adult Contemporary Radio Stations in Maine
Mainstream adult contemporary radio stations in the United States
Radio stations established in 1990
FMX
Skowhegan, Maine
Somerset County, Maine
1990 establishments in Maine