WeSC (short for "We are the Superlative Conspiracy") is a

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

clothing brand that is primarily influenced by skateboarding and snowboarding. The company's head office is in

Stockholm Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...

and employs between 51 and 200 staff members. The company's CEO is

Joseph Janus Joseph Janus is an American advertising executive and businessman. He is the chief executive officer of WESC (We Are the Superlative Conspiracy) America, a clothing company. He has been the advertising and marketing senior vice president at Calvi ...

History

Founded in 1999, the brand first garnered attention by sponsoring Swedish underground artists, musicians and skateboarders, and did not engage in any other marketing. Swedish hip hop acts Looptroop and

Timbuktu Timbuktu ( ; french: Tombouctou; Koyra Chiini: ); tmh, label=Tuareg, script=Tfng, ⵜⵏⴱⴾⵜ, Tin Buqt a city in Mali, situated north of the Niger River. The town is the capital of the Tombouctou Region, one of the eight administrativ ...

were among the first to be sponsored by WESC, contributing to the development of an alternative image that turned out to be very popular with young Swedish consumers who were critical of mainstream companies.

Retail outlets

In 2009, WeSC signed an exclusive retail deal with Oved Apparel Corp for the latter to oversee all WeSC stores in the United States, with the exception of the

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

and

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

locations. The company opened a concept store in

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

in early 2012.

We Activists

As of July 2014, WESC maintains a group of sponsored individuals, skateboarders and musicians who are called "We Activists" by the company.

People

Adalbert Adalbert is a German given name which means "noble bright" or "noble shining", derived from the words ''adal'' (meaning noble) and ''berht'' (shining or bright). Alternative spellings include Adelbart, Adelbert and Adalberto. Derivative names inclu ...

* Stretch Armstrong *

Axwell Axel Christofer Hedfors (; born 18 December 1977), better known by his stage name Axwell, is a Swedish DJ, record producer, remixer and owner of Axtone Records. He is a member of Swedish House Mafia along with Sebastian Ingrosso and Steve Angell ...

Ingemar Backman Ingemar Backman (born 1 April 1976 in Gällivare, Sweden) is a professional snowboarder famous for setting the world record highest air out of a quarter-pipe (8.5 metres) in Riksgränsen, Sweden in May 1996. He participated in the 1998 Winter Ol ...

*Mark Baines *Tim Derrek *

Ray Barbee Ray Barbee (born October 5, 1971) is an American skateboarder, photographer, and musician from San Jose, California. Skateboarding Barbee was one of the first skateboarders to bring freestyle/flatland tricks to street, technical ollie combin ...

Bloody Beetroots The Bloody Beetroots is an Italian electronic music project of musician and producer Bob Rifo (also Sir Bob Cornelius Rifo and SBCR, born Simone Cogo). Established in late 2006, the Bloody Beetroots were initially a duo consisting of Bob Rifo an ...

* Sean Black * JTech145 * Mitchy Bwoy *

Chords Chord may refer to: * Chord (music), an aggregate of musical pitches sounded simultaneously ** Guitar chord a chord played on a guitar, which has a particular tuning * Chord (geometry), a line segment joining two points on a curve * Chord ( ...

Diskjokke Diskjokke (also spelled diskJokke) is the stage name of Joachim Dyrdahl, the Norwegian disc jockey and record producer. Early life Dyrdahl was born in the town of Svelvik, southwest of Oslo, Norway.Mika Edin Mika is a given name, a nickname and a surname. Notable people and fictional characters with the name include: People known just as Mika * Mika (singer) (born 1983), Lebanese-born British singer-songwriter Michael Penniman, Jr. * Mika (footbal ...

* Love Eneroth *Benny Fairfax * FrenchFred * Foyone *

Amy Gunther Amy is a female given name, sometimes short for Amanda, Amelia, Amélie, or Amita. In French, the name is spelled ''"Aimée"''. People A–E * Amy Acker (born 1976), American actress * Amy Vera Ackman, also known as Mother Giovanni (1886–1 ...

Andrew Hardingham Andrew is the English form of a given name common in many countries. In the 1990s, it was among the top ten most popular names given to boys in English-speaking countries. "Andrew" is frequently shortened to "Andy" or "Drew". The word is derived ...

Mercedes Helnwein Mercedes Helnwein (born 1979) is an artist, writer and filmmaker. She was born in Vienna, Austria. Biography Mercedes Helnwein was born in Vienna, Austria. Her father is Austro-Irish artist Gottfried Helnwein.Jessica Gelt (April 08, 2004"Rooms wi ...

* Rory Herrmann *DEON * Fredrik Johansson *

Kaskade Ryan Gary Raddon (born February 25, 1971), better known by his stage name Kaskade, is an American DJ, record producer and remixer. ''DJ Times'' voted Kaskade "America's Best DJ" in 2011 and 2013. ''DJ Mag'' named Kaskade fifty-first on its 200 ...

* Tuukka Korhonen * Jörgen Kruth *

Lady Tigra L'Trimm was a Miami bass hip-hop duo composed of Bunny D and Lady Tigra. Originally from Coconut Grove, Florida (origin neighborhood of the City of Miami), they recorded three albums for Atlantic Records: ''Grab It!'' in 1988 (which is certifi ...

Jason Lee Jason Lee may refer to: Entertainment *Jason Lee (actor) (born 1970), American film and TV actor and former professional skateboarder *Jason Scott Lee (born 1966), Asian American film actor * Jaxon Lee (Jason Christopher Lee, born 1968), American v ...

Ed Leigh Ed Leigh (born 15 July 1975) is a British sports presenter and commentator. Broadcasting career Ed Leigh is part of the presenting team for the BBC2 show ''Ski Sunday'' and regularly works for Red Bull TV on a host of live events from skateboardin ...

* Nicole Le Moine *

Lil Buck Charles "Lil Buck" Riley (born May 25, 1988) is an American dancer, actor and model from Memphis, Tennessee who specializes in a style of street dance called jookin. He gained popularity after director Spike Jonze used his cell phone to record ...

*Lisa Loud *Tony Manfre * Rae Martini *

Spoek Mathambo Nthato Mokgata (born 14 May 1985), known by his stage name Spoek Mathambo, is a South African artist, producer, singer-songwriter and rapper. Mathambo rose to fame in the late 2000s with his fusion of a wide array of musical influences. He is kno ...

* Darrell Mathes *

Kim Matulova Kim Matulova (born 4 February 1980) is an American fashion model and actress. Her father, Wayne Rogers, was a former sports wear designer and her mother was a civil engineer. She grew up in Sag Harbor, New York and was discovered by photographer ...

* Sarah Meurle *Oscar Meza *Russ Milligan * Carlo Mondavi * Jukki Oksanen *

Pase Rock Pase or PASE may refer to: * Pasé language, an extinct Arawakan language * Prosopography of Anglo-Saxon England * Portable Applications Solutions Environment * Dunaújváros PASE, a Hungarian football club See also * Passe (disambiguation) ...

Chris Pastras Chris "Dune" Pastras (born July 14, 1972) is an artist, skateboarder, entrepreneur, skate company owner, and television host. Early life Pastras grew up in New Jersey, raised with and mentored by Rodney Smith. Pastras got his first skateboard i ...

Mikael Persbrandt Mikael Åke Persbrandt (; born 25 September 1963) is a Swedish actor. In Swedish films, he is perhaps best known for playing Gunvald Larsson in the ''Beck'' series of movies. He is internationally known for his starring role in the Academy Award ...

*Clint Peterson * Petter *

Vanessa Prager Vanessa Prager (born August 27, 1984) is a Los Angeles–based painter. Career Vanessa Prager is an American artist, born and raised in Los Angeles, California. Known mainly for her large-scale, abstract oil paintings, Prager's main subject is ...

*Giovanni Reda *Tom Remillard *

Beth Riesgraf Beth Jean Riesgraf (born August 24, 1978) is an American actress and television director. She is known for her portrayal of Parker on the TNT television series '' Leverage'' (2008–2012) and the revival '' Leverage: Redemption'' which streams ...

* Mathias Ringström * Chad Robertson *

Arto Saari Arto Saari (born November 9, 1981) is a Finnish professional skateboarder and photographer. Early life Saari was born in Seinäjoki, Finland. His mother was supportive of his skateboarding and his first skateboard was a Vision Gator model. Ska ...

* Ricky Sandström * Frankie Shin * Signe Siemson *

Sleepy Sleepy means feeling a need for sleep, also known as somnolence. It may also refer to: People * Sleepy (rapper) (born 1984), a South Korean rapper part of the hip hop duo Untouchable * Sleepy Bill Burns (1880–1953), American baseball player * ...

* Danijel Stankovic * Stash * Peter Stormare * Pär Strömberg * Marcel Struwer * SuperBlast *

*Wieger van Wageningen *Dely Bosch *Maxim Habanec * Jake Welch * Jonas Wiehager *Cooper Wilt * YONE *

Shelly Zander Shelly or Shelli may refer to: Places * Shelly, Minnesota, a small city in the United States * Shelly, Richland Township, Bucks County, Pennsylvania, United States * Shelly Township, Norman County, Minnesota * Shelly Park, a suburb in Auckl ...

Groups

Looptroop Rockers Looptroop Rockers is a hip hop group from Västerås, Sweden. The members are rappers Promoe (Mårten Edh), Supreme (Mathias Lundh-Isen), DJ/ Producer Embee (Magnus Bergkvist) and CosM.I.C (Tommy Isacsson). On their fourth album, Good Things, ...

Millencolin Millencolin is a Swedish punk rock band that was formed on 12 October 1992 by Nikola Šarčević, Mathias Färm, and Erik Ohlsson in Örebro, Sweden. In early 1993, drummer Fredrik Larzon joined the band. The name Millencolin is derived from t ...

* Steed Lord * Teddybears

Other

Superlative Conspiracy Magazine Comparison is a feature in the morphology or syntax of some languages whereby adjectives and adverbs are inflected to indicate the relative degree of the property they define exhibited by the word or phrase they modify or describe. In languages ...

WeActivists are defined by the company as "someone that is extremely good at what they do, world famous or totally unknown. A Weactivist is someone that has a streetwise mentality, blazing his, or her own path, with a humble persona. Essentially, they are an informal ambassador flying the flag of the Superlative Conspiracy in a variety of subcultures, such as skate, music, film and art. They are always a friend and never chosen at random."

References

{{reflist

External links

;Official Sites
WeSC official siteWeSC Corporate site (Swedish)WeSC official UK site
Clothing brands Clothing brands of Sweden Clothing companies of Sweden Clothing companies established in 1999 Swedish brands 1999 establishments in Sweden