WCCV (FM)
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WCCV FM 91.7 ("The Message") is a
Christian Christians () are people who follow or adhere to Christianity, a monotheistic Abrahamic religion based on the life and teachings of Jesus Christ. The words ''Christ'' and ''Christian'' derive from the Koine Greek title ''Christós'' (Χρι ...
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed to serve the city of Cartersville, Georgia. The station plays
Contemporary Christian music Contemporary Christian music, also known as CCM, Christian pop, and occasionally inspirational music is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christian faith and s ...
. The station transmits from Mullinax Mountain, between Euharlee and Wax, Georgia, due west of Cartersville and southeast of
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(which is slightly closer), the same location for which
WTSH-FM WTSH-FM 107.1, branded as La Raza 102.3/107.1, is an FM radio station in northwest Georgia, and reaching into northwest metro Atlanta, Georgia. Originally assigned to Rockmart, its city of license is now Aragon, west-northwest of Atlanta, and ea ...
107.1 applied to move to in early May 2012. Although very close to
WCLK WCLK (91.9 FM) – branded ''Jazz 91.9'' – is a non-commercial jazz radio station licensed to serve Atlanta, Georgia. Owned by Clark Atlanta University, the station covers much of the Atlanta metropolitan area. The WCLK studios are located on ...
FM 91.9 in
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
, it can still be heard in parts of northwest and south
metro Atlanta Metro Atlanta, designated by the United States Office of Management and Budget as the Atlanta–Sandy Springs–Alpharetta, GA Metropolitan Statistical Area, is the most populous metropolitan statistical area in the U.S. state of Georgia and the ...
via broadcast translators. WCCV is also
simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...
on
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
WJCK 88.3, licensed to Piedmont, Alabama. That station had no translators assigned to it until 2010, when W257CM FM 99.3 was licensed to the northeast of
Talladega, Alabama Talladega (, also ) is the county seat of Talladega County, Alabama, United States. It was incorporated in 1835. At the 2020 census, the population was 15,861. Talladega is approximately east of one of the state’s biggest cities, Birmingham. ...
. That translator is now assigned to
WRYD WRYD (97.7 FM, "Revocation Radio") is a radio station licensed to serve Jemison, Alabama, United States. The station is owned TBTA Ministries, a non-profit based in Birmingham, Alabama. The station airs a Christian rock music format. WRYD b ...
FM 97.7 in the
Birmingham, Alabama Birmingham ( ) is a city in the north central region of the U.S. state of Alabama. Birmingham is the seat of Jefferson County, Alabama's most populous county. As of the 2021 census estimates, Birmingham had a population of 197,575, down 1% fr ...
area. In March 2019, the station and network re-launched as ''The Message For You'', www.themessage.fm with a larger focus on
Contemporary Christian music Contemporary Christian music, also known as CCM, Christian pop, and occasionally inspirational music is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christian faith and s ...
programming.


Translators

In addition to the
suburb A suburb (more broadly suburban area) is an area within a metropolitan area, which may include commercial and mixed-use, that is primarily a residential area. A suburb can exist either as part of a larger city/urban area or as a separate ...
an stations in Woodstock and Morrow, Canton is also considered part of exurban metro Atlanta, though "North Canton" is not an official placename. The others are in
northwest Georgia Northwest Georgia is a region of the state of Georgia in the United States. It includes 12 counties (listed in the section below), which at the 2010 census had a combined population of 753,032. Northwest Georgia includes some of the southernmos ...
, or just beyond. Rossville is a suburb of Chattanooga, their city limits touching at the state line. In September 2011, the FCC changed the callsign of W265BD back to its original callsign of W265AV, which it had before a change to 100.3 in 1997. In 2002, it was forced to change back to 100.9 when full-power 100.5 was moved in from Alabama. This change apparently occurred when the station received its broadcast license to cover a power increase to 250 watts, which now sends the station as far as Canton, Acworth, Vinings, Alpharetta, and
Dunwoody Dunwoody is a city located in DeKalb County, Georgia, United States. As a northern suburb of Atlanta, Dunwoody is part of the Atlanta metropolitan area. It was incorporated as a city on December 1, 2008 but its area establishment dates back to ...
according to official FCC data plotted on
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. W265AV 100.9 in Woodstock is still on Sweat Mountain, but had been assigned to retransmit
WSB-FM WSB-FM (98.5 MHz) is a commercial radio station in Atlanta, Georgia. It carries an adult contemporary radio format and is owned by the Cox Media Group, serving as the group's flagship FM station. WSB-FM is the oldest FM radio station in Atlant ...
98.5, and in November 2010 was granted a
construction permit Planning permission or developmental approval refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. It is usually given in the form of a building perm ...
to go from 7 to 250 watts at the same location and slightly lower height. This indicated it might be used to circumvent FCC caps on excessive
concentration of media ownership Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media. Contemporary research demonstrates in ...
by
Cox Radio CMG Media Corporation (doing business as Cox Media Group) is an American media conglomerate principally owned by Apollo Global Management in conjunction with Cox Enterprises, which maintains a 29% minority stake in the company. The company pri ...
in the Atlanta
media market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...
, ostensibly rebroadcasting a digital-only
channel Channel, channels, channeling, etc., may refer to: Geography * Channel (geography), in physical geography, a landform consisting of the outline (banks) of the path of a narrow body of water. Australia * Channel Country, region of outback Austral ...
from B98.5 FM. (The same occurred with unrelated W229AG 93.7, also
non-commercial A non-commercial (also spelled noncommercial) activity is an activity that does not, in some sense, involve commerce, at least relative to similar activities that do have a commercial objective or emphasis. For example, advertising-free community ...
and on Sweat Mountain, and sold to a commercial radio company; other local "translators" have done the same.) however, it is still broadcasting WCCV, and is now officially assigned to retransmit WUBL. WUBL is also listed as the primary station for
W221CG WCCV FM 91.7 ("The Message") is a Christian radio station licensed to serve the city of Cartersville, Georgia. The station plays Contemporary Christian music. The station transmits from Mullinax Mountain, between Euharlee and Wax, Georgia ...
92.1 " Kennesaw" (actually near Hiram/
Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...
), which is also owned by Immanuel, and had a permit to move to north of Lithia Springs (its new city of license) at a power of 120 watts on 92.5, which caused its callsign to change to W223BP once licensed in March 2012. Also recently, Immanuel's W222AF 92.3 in
Marietta Marietta may refer to: Places in the United States *Marietta, Jacksonville, Florida *Marietta, Georgia, the largest US city named Marietta *Marietta, Illinois *Marietta, Indiana *Marietta, Kansas *Marietta, Minnesota *Marietta, Mississippi *Mar ...
was assigned to WGST AM 640, with a permit granted in April 2011 to go from 10 to 15 watts, and move from the
Cobb EMC Formed in 1938, Cobb Electric Membership Corporation, more commonly known as Cobb EMC, is a non-profit electric utility company serving parts of Cobb, Cherokee, Bartow, Paulding, and small sections of Fulton counties in Georgia. In 2009, it had ...
radio tower in Elizabeth southeastward to between Marietta and
Smyrna Smyrna ( ; grc, Σμύρνη, Smýrnē, or , ) was a Greek city located at a strategic point on the Aegean coast of Anatolia. Due to its advantageous port conditions, its ease of defence, and its good inland connections, Smyrna rose to promi ...
, in the Laurel Valley apartments along Interstate 75 south of Delk Road. On the weekend of June 19, the station actually made the programming change from WCCV to WGST. Prior to this, an hourly on-air announcement stated that the station would be taken off-air permanently, and that the Woodstock station's power would be raised as a replacement. W222AF was then off the air, and it had a permit to move to the North Druid Hills tower site. It began rebroadcasting WGST AM 640 via WUBL's HD-R channel 3 (now
24/7 Comedy 24/7 Comedy was a 24-hour live, commercial-free radio format produced by iHeartMedia's Premiere Networks in the United States and by Bell Media in Canada.It showcased the stand-up comedy routines of established and emerging comedians in a rapid-f ...
), but is still owned by IBN. It received a license to cover in early December 2011 after going on at reduced power the previous month, but often still gets heavy RF interference (or is even completely overtaken at night) to the north and west of the city from
WDEF-FM WDEF-FM (92.3 MHz "Sunny 92.3") is a commercial radio station in Chattanooga, Tennessee. The station is owned by Bahakel Communications and airs an adult contemporary radio format. WDEF-FM advertises itself as the "listening at work" station. Fo ...
92.3 Chattanooga. This includes Marietta, which remains its city of license.


References


External links


The Message
* {{Religious Radio Stations in Georgia CCV Radio stations established in 1997 Contemporary Christian radio stations in the United States CCV