WBLX-FM (92.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

, "93BLX") is an American

urban contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contem ...

music-formatted

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

that serves

Mobile Mobile may refer to: Places * Mobile, Alabama, a U.S. port city * Mobile County, Alabama * Mobile, Arizona, a small town near Phoenix, U.S. * Mobile, Newfoundland and Labrador Arts, entertainment, and media Music Groups and labels * Mobile ( ...

Lower Alabama Lower Alabama is the parts of southern Alabama including the Florida-border counties from Escambia County over to Houston County. Because there is no formally defined border, there are three overlapping areas generally referred to as Lower Alabam ...

, and

Pensacola, Florida Pensacola () is the westernmost city in the Florida Panhandle, and the county seat and only incorporated city of Escambia County, Florida, United States. As of the 2020 United States census, the population was 54,312. Pensacola is the principal ...

. The station has served the Gulf Coast for more than 25 years. Owned by

Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 87 ...

, its studios are on Dauphin Avenue in Midtown Mobile, and its transmitter is near

Robertsdale, Alabama Robertsdale is a city in Baldwin County, Alabama, United States, which includes the community of Rosinton. At the 2020 census, the population was 6,708. It is part of the Daphne-Fairhope-Foley metropolitan area. Geography Robertsdale is loc ...

. The station was assigned the WBLX-FM call letters by the

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on July 4,

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. In 2006, WBLX began broadcasting in

IBOC In-band on-channel (IBOC) is a hybrid method of transmitting digital radio and analog radio broadcast signals simultaneously on the same frequency. The name refers to the new digital signals being broadcast in the same AM or FM band (in-band) ...

digital radio Digital radio is the use of digital technology to transmit or receive across the radio spectrum. Digital transmission by radio waves includes digital broadcasting, and especially digital audio radio services. Types In digital broadcasting syst ...

, using the

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

system from

iBiquity iBiquity Digital Corporation is a company formed by the merger of USA Digital Radio and Lucent Digital Radio. Based in Columbia, Maryland, with additional offices in Basking Ridge, New Jersey, and Auburn Hills, Michigan, iBiquity is a privately ...

History

WBLX began in October 1973 as FM counterpart to gospel station WMOO (1550 AM). As WBLX, with the CHUrban format and then as an Urban Contemporary format, has been one of the market's leading stations with the same calls and format for 45 years. In 1998, Cumulus acquired competitor WDLT-FM, and skewed it to being an

Urban Adult Contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

. This has allowed WBLX to skew its programming towards a younger audience as a Mainstream Urban. For many years, WBLX also carried ''"The Beat of the Bay 93BLX!"'' and ''"93BLX Jamz!"'' brandnames, But however in 2000 they changed their current slogan to ''"The Big Station 93BLX"''. Cumulus Broadcasting began upgrading its stations to HD Radio broadcasting in 2005. One of the first ten stations to be upgraded was WBLX-FM. WBLX is one of the most powerful radio stations in the Gulf region. It can be heard from New Orleans, Montgomery, AL, South Georgia, Panama City, Fl, and 100 miles out in the Gulf of Mexico.

Personnel

E.J. Greig is the Program Director. Steve Harvey Morning Show Host. DJ Blayze, Air Personality/Mixer. Nick @ Night Air personality. Janice More Gospel Show host. G Man Air personality.

References

External links

WBLX official website
* {{Cumulus Media BLX-FM Urban contemporary radio stations in the United States Radio stations established in 1973 1973 establishments in Alabama Cumulus Media radio stations