W. Chan Kim (; born 1951) is a South Korean business theorist. He is a Professor of Strategy and Management at

INSEAD INSEAD, a contraction of "Institut Européen d'Administration des Affaires" () is a non-profit business school that maintains campuses in Europe (Fontainebleau, France), Asia (Singapore), the Middle East (Abu Dhabi, UAE), and North America (San ...

, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau,

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area ...

. He is known as co-author of the 2005 book ''

Blue Ocean Strategy ''Blue Ocean Strategy'' is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for ...

''.

Biography

Born in

Korea Korea ( ko, 한국, or , ) is a peninsular region in East Asia. Since 1945, it has been divided at or near the 38th parallel, with North Korea (Democratic People's Republic of Korea) comprising its northern half and South Korea (Republic o ...

, Kim was educated at

Ross School of Business The Stephen M. Ross School of Business, also known as Michigan Ross, is the business school of the University of Michigan, a public research university in Ann Arbor, Michigan. Founded in 1924, the school is ranked among the best business schools i ...

, where late 1970s he started his academic career eventually becoming Professor. In 1992 he moved to France, where he became Professor of Strategy and Management at

, and co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. Kim has served on the board of multiple multinationals, and is Fellow of the

World Economic Forum The World Economic Forum (WEF) is an international non-governmental and lobbying organisation based in Cologny, canton of Geneva, Switzerland. It was founded on 24 January 1971 by German engineer and economist Klaus Schwab. The foundation, ...

. In 2008 he was awarded the Nobels Colloquia Prize for Leadership on Business and Economic Thinking. He was ranked second in the Thinkers50 of the most influential management thinkers alive.

Work

Creating New Market Space

In their 1997

Harvard Business Review ''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University. ''HBR'' is published six times a year and is headquartered in Brighton, Ma ...

article "Value Innovation" Kim and

Renée Mauborgne Renée Mauborgne (born 1963) is an American economist and business theorist. She is a professor of strategy at INSEAD, a business school based in France. Mauborgne is also the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Insti ...

presented a popular post- Porter model. In this article they described a "value innovation" model in which companies must look outside their present paradigms to find new value propositions. Their approach complements most of

Michael Porter Michael Eugene Porter (born May 23, 1947) is an American academic known for his theories on economics, business strategy, and social causes. He is the Bishop William Lawrence University Professor at Harvard Business School, and he was one of t ...

's thinking, especially the concept of differentiation. They later went on to publish their ideas in the book ''

''. Thus it is difficult, but not impossible, to topple a firm that has established a dominant standard.

Blue Ocean Strategy

is a business strategy book first published in 2005 and written by W. Chan Kim and

of The Blue Ocean Strategy Institute at

. The book illustrates what the authors believe is the best organizational strategy to generate growth and profits. Blue Ocean Strategy suggests that an organization should create new demand in an uncontested market space, or a "Blue Ocean", rather than compete head-to-head with other suppliers in an existing industry.

Publications

Kim has published two famous book and numerous articles on strategic management of multinationals. * 2005 '' Blue Ocean Strategy. How to Create Uncontested Market Space and Make the Competition Irrelevant''. With

. Boston, Massachusetts: Harvard Business School Press. * 2017 Blue Ocean Shift. Beyond Competing. With Renée Mauborgne. New York: Hachette Books Articles, a selection: * Hill, Charles WL, Peter Hwang, and W. Chan Kim.
An eclectic theory of the choice of international entry mode
" Strategic management journal 11.2 (1990): 117–128. * Kim, W. Chan, and Peter Hwang. "Global strategy and multinationals' entry mode choice." Journal of International Business Studies (1992): 29–53. * Kim, W. Chan, and Renee A. Mauborgne.
Procedural justice, attitudes, and subsidiary top management compliance with multinationals
corporate strategic decisions." Academy of management journal 36.3 (1993): 502-526. * Kim, W. Chan, and Renée Mauborgne.
Value innovation
" Harvard Business Review 1 (1997). * Kim, W. Chan, and Renée Mauborgne.
Strategy, value innovation, and the knowledge economy
" Sloan management review 40 (1999): 41–54. Along with Renee Mauborgne, Kim has also written many cases, and they have been jointly featured among the top 40 case authors consistently, since the list was first published in 2016 by The Case Centre. They ranked sixth In 2018/19, seventh in 2017/18, eighth in 2016/17 and ninth in 2015/16.

References

External links

W. Chan Kim
Web Profile at insead.edu {{DEFAULTSORT:Kim, W. Chan 1952 births Living people Academic staff of INSEAD Ross School of Business alumni Ross School of Business faculty South Korean business theorists Business educators Bestselling case authors