"W.I.T.C.H." (pronounced "witch") is a 2022 song by Canadian alt-pop singer Devon Cole.
The song was written by Cole and songwriters
John Mark Nelson
John Mark Nelson (born November 23, 1993) is an American songwriter and producer based in Minneapolis, Minnesota. John Mark Nelson released his debut album ''Still Here'' in 2011. His second release, '' Waiting and Waiting'', was released in Augu ...
and Alexandra Soumalias.
Cole initially performed a demo of the opening verse of the song on
TikTok, where it received over 40 million views.
She was singing original lyrics over a piece of instrumental backing music Nelson had shared on the platform.
A full version of the song was then released as her first single through
Arista Records
Arista Records () is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of the Japanese conglomerate Sony. The label was previously handled by BMG Entertainmen ...
(who are owned by
Sony Music Entertainment) on 7 July 2022.
With nearly 300,000
pre-saves, it was Sony's biggest pre-save campaign for a female artist to that point.
A music video followed.
"W.I.T.C.H." is an acronym for "Woman In Total Control (of) Herself".
Cole described the song as reclaiming "the witch as a symbol of women's resistance. It celebrates women's strength, autonomy, and rebellion".
The song was written by Nelson, Cole and Alexandra Soumalias, and produced by Nelson.
The music was performed by Nelson on keyboards, guitar, bass and drum machine.
Cole received a
Juno Award
The Juno Awards, more popularly known as the JUNOS, are awards presented annually to Canadian musical artists and bands to acknowledge their artistic and technical achievements in all aspects of music. New members of the Canadian Music Hall of ...
nomination for
Breakthrough Artist of the Year at the
Juno Awards of 2023.
"Here are all the 2023 Juno nominees"
CBC Music
CBC Music (formerly known as CBC FM, CBC Stereo and CBC Radio 2) is a Canadian FM radio network operated by the Canadian Broadcasting Corporation. It used to concentrate on classical and jazz. In 2007 and 2008, the network transitioned towards a ...
, January 31, 2023.
Certifications
References
{{reflist
2022 songs
Canadian pop songs
Songs with feminist themes