Vuse is an

electronic cigarette An electronic cigarette is an electronic device that simulates tobacco smoking. It consists of an atomizer, a power source such as a battery, and a container such as a cartridge or tank. Instead of smoke, the user inhales vapor. As such ...

produced by R. J. Reynolds Vapor Company, a subsidiary of the Reynolds American tobacco company. In 2015, it was the most popular e-cigarette in the United States with 33% market share in Nielsen-tracked channels However, Vuse lost its top position in 2017, when Juul overtook it to become the most popular e-cigarette in the US. , Vuse controlled 10% percent of the American e-cigarette market, compared to Juul's 72% market share. By April 2022, Vuse was at 35% and Juul was at 33%. The original Vuse digital vapor cigarette has a nicotine content of 4.8 percent, which is high compared to other e-cigarettes available in 2013.

History

R.J. Reynolds launched Vuse in a June 2013 press conference, the first time R.J. Reynolds launched a product with a press conference in two decades. R.J. Reynolds promoted Vuse with print,

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, and TV advertising, the latter of which is highly unusual for tobacco products in the United States. Vuse was launched in

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, but it quickly become available across the rest of the United States. In 2015, Jerod Harris filed a lawsuit against Vuse for " ailureto inform customers of the potential health risks incurred by using the products; specifically, inhalation of the carcinogens formaldehyde and acetaldehyde," a violation of

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the ...

state law. In April 2018, R.J. Reynolds Vapor Company issued a recall of Vuse Vibe devices. It stated that the batteries of Vuse Vibe vaporizers were malfunctioning and overheating after injuries were reported. The cause of the malfunction has not been disclosed. In August 2018, Vuse launched the Vuse Alto, a pod mod-type vaporizer, which is the variant of e-cigarette that Juul is. The Alto is marketed as a direct competitor to Juul. In 2019, the US

Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a federal agency of the Department of Health and Human Services. The FDA is responsible for protecting and promoting public health through the control and supervision of food ...

started a review process to determine whether R.J. Reynolds Vapor Company's Vuse e-cigarette can claim that it is less risky than tobacco productsbr>
However, in 2021 researchers at Johns Hopkins University analyzed the vape aerosols of popular brands such as Juul and Vuse, and found "nearly 2,000 chemicals, the vast majority of which are unidentified."

Formula One sponsorship

In 2019 Formula One World Championship, 2019,

British American Tobacco British American Tobacco plc (BAT) is a British multinational company that manufactures and sells cigarettes, tobacco and other nicotine products. The company, established in 1902, is headquartered in London, England. As of 2019, it is the larg ...

agreed to a "global partnership" with

McLaren McLaren Racing Limited is a British motor racing team based at the McLaren Technology Centre in Woking, Surrey, England. McLaren is best known as a Formula One constructor, the second oldest active team, and the second most successful Formul ...

under its ''A Better Tomorrow'' campaign, promoting

electronic cigarettes An electronic cigarette is an electronic device that simulates tobacco smoking. It consists of an atomizer, a power source such as a battery, and a container such as a cartridge or tank. Instead of smoke, the user inhales vapor. As such ...

and related alternative smoking products. In 2021, the McLaren team ran a one-off livery at the Abu Dhabi Grand Prix in partnership with Vuse, featuring the work of Egyptian-born, UAE-based artist Rabab Tantawy.

References

External links

Official website
{{Electronic cigarettes Electronic cigarette brands R. J. Reynolds Tobacco Company brands