Vogue Tyre and Rubber Co., also known as Vogue Tyre, is an American company providing custom luxury
tire
A tire (American English) or tyre (British English) is a ring-shaped component that surrounds a Rim (wheel), wheel's rim to transfer a vehicle's load from the axle through the wheel to the ground and to provide Traction (engineering), t ...
s,
wheel
A wheel is a circular component that is intended to rotate on an axle Bearing (mechanical), bearing. The wheel is one of the key components of the wheel and axle which is one of the Simple machine, six simple machines. Wheels, in conjunction wi ...
s, and car accessories.
The company was founded in 1914 in
Chicago, Illinois
(''City in a Garden''); I Will
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by Harry Hower and then in 1940, sold to Lloyd O. Dodson who remained its chairman
until his death in March 1996.
Vogue Tyre invented the
whitewall and patented the gold stripe in the 1960s for additional style.
Vogue Tyre has been providing custom high-end luxury tires for the last 100 years.
Over the decades, Vogue Tyre has provided custom built tires to professional sports players and movie celebrities like
Gary Cooper
Gary Cooper (born Frank James Cooper; May 7, 1901May 13, 1961) was an American actor known for his strong, quiet screen persona and understated acting style. He won the Academy Award for Best Actor twice and had a further three nominations, a ...
,
Marion Davies
Marion Davies (born Marion Cecilia Douras; January 3, 1897 – September 22, 1961) was an American actress, producer, screenwriter, and philanthropist. Educated in a religious convent, Davies fled the school to pursue a career as a chorus girl ...
,
Mervyn LeRoy
Mervyn LeRoy (; October 15, 1900 – September 13, 1987) was an American film director and producer. In his youth he played juvenile roles in vaudeville and silent film comedies.
During the 1930s, LeRoy was one of the two great practitioners of ...
,
Dolores del Río
María de los Dolores Asúnsolo y López Negrete (3 August 1904 – 11 April 1983), known professionally as Dolores del Río (), was a Mexican actress. With a career spanning more than 50 years, she is regarded as the first major female Latin Am ...
,
Paul Whiteman
Paul Samuel Whiteman (March 28, 1890 – December 29, 1967) was an American bandleader, composer, orchestral director, and violinist.
As the leader of one of the most popular dance bands in the United States during the 1920s and early 1930s, ...
,
Kid Rock
Robert James Ritchie (born January 17, 1971), known professionally as Kid Rock (also known as Bobby Shazam), is an American singer, songwriter and rapper. His style alternates between rock, hip hop, country, and metal. A self-taught musician, ...
and more recently
Snoop Dogg
Calvin Cordozar Broadus Jr. (born October 20, 1971), known professionally as Snoop Dogg (previously Snoop Doggy Dogg and briefly Snoop Lion), is an American rapper. His fame dates back to 1992 when he featured on Dr. Dre's debut solo single, " ...
.
History
Early history: 1913–1960
Harry Hower, a chauffeur in the Chicago area in the early 1900s, got into the tire business and proposed an idea about the whitewall to the Woodbury family. By 1918, the Woodbury's and Harry were in business and the Vogue Tyre Company was born. Over the decades, celebrities and notable people have used Vogue Tyre products on their vehicles with Vogue whitewall tires.
In 1928, Mr. Lloyd Dodson contracted with Vogue Tyre owners Harry Hower and Margaret Woodbury to begin selling their distinctive whitewall tires.
When the Great Depression hit in 1929, he turned to the local entertainment industry to sell upscale tires to the movie stars. In 1942, he bought Vogue Tyre and remained its chairman until his death.
A selection of these products and list of notable customers are displayed below:
File:1913-american-underslung.jpg, 1913 American Underslung
The American Underslung was an American automobile, the brainchild of Harry Stutz and designer Fred Tone, manufactured in Indianapolis from 1905 to 1914 by American Motor Car Company.
Design
The American Underslung's chassis design and hug ...
featured all white tires during its era
Expansion: 1960 to present
Mr. Lloyd Dodson started his tire business in 1923 and became the exclusive distributor of Vogue Tyres for the western United States. He bought the Chicago-based company during World War II and remained active in the business until his death. He remained active as chairman of the board of directors for the last ten years of his life.
Recent history
- Vogue Tyre acquires some assets of E&G Classics to create E&G Corporation LLC, a new company. This combination positions both companies for substantial growth.
-
Hip hop duo
Macklemore and Ryan Lewis
Macklemore & Ryan Lewis are an American hip hop duo from Seattle, Washington, formed in 2008 by Macklemore, a rapper,Trust, Gary (2013)Macklemore & Ryan Lewis' 'Can't Hold Us' Makes Hot 100 History, '' Billboard'', May 8, 2013. Retrieved Januar ...
shoot the music video for their song "
White Walls
"White Walls" is a hip hop song by an American hip hop duo Macklemore & Ryan Lewis, taken from their collaborative debut studio album '' The Heist'' (2012). The song's hook is performed by singer Hollis, while American rapper Schoolboy Q, perfor ...
" in a Vogue Tyre warehouse and explicitly mention the company and their tires in the song.
- Snoop shows his 1967 Fleetwood Cadillac "Snoopdeville" on 16-inch Dayton 100-spoke wire wheels and Vogue tires.
Timeline
* 1914 — Harry Hower founded Vogue Tyre
* 1918 - 1919 — Harry Hower and the Woodburry family create a new tire design called the Whitewall.
* 1926 — Vogue expands to the West Coast and Dodson Limited becomes distributor in Los Angeles.
* 1930 — The great depression - Motion pictures stars adopt Vogue Tyres and the only ones that can afford it. Dusenberg owners become primary clients.
* 1938 — Vogue Tyres and
Goodyear pair up. Just after its acquisition by Goodyear, Kelly-Springfield Tire Company accepted Mr. Hower's offer and got involved in the production of Vogue Tyres.
* 1942 (December) — Dodson Limited owned by Mr. Loyd Dodson acquires Vogues Tyre.
* 1945 - 1965 — Vogue Gold Streak and V.S.S. tires are recognized by Rod and Custom magazine as tires of choice in streets and trucks.
* 1965 - 1970 — Vogue introduces the Twin Air Preserver Gold Streak Tyre and the Gold Puncture Control Pad.
* 1970 - 1975 — Vogue introduces the Wide Track Glass Belt and later the Brougham Gauntlet custom built super steel safety safe tires.
* 1975 - 1980 — Kevlar (a.k.a. Aramyd) is invented by Dupont is integrated into Vogue Radials.
* 1992 — Vogue introduces the custom built Twin Tread Touring Tyre.
* 2000 — Vogue introduces CBR IX with its distinctive sidewall design.
Awards and recognition
* "Consumer digest best buy for passenger car tires" awards in 1993,1994,1995, and 1996
* Lloyd Dodson was inducted into the Tire Industry Hall of Fame in 1990.
See also
*
Tire manufacturing
Pneumatic tires are manufactured according to relatively standardized processes and machinery, in around 455 tire factories in the world. With over 1 billion tires manufactured worldwide annually, the tire industry is a major consumer of natura ...
*
Whitewall tire
Whitewall tires or white sidewall (WSW) tires are tires having a stripe or entire sidewall of white rubber. These tires were most commonly used from the early 1900s to around the mid 1980s.
Background
The use of whitewall rubber for tire has be ...
*
List of tire companies
This is a list of all the tire
A tire (American English) or tyre (British English) is a ring-shaped component that surrounds a Rim (wheel), wheel's rim to transfer a vehicle's load from the axle through the wheel to the ground and to p ...
References
Further reading
* Norbye, Jan (November 1972). "The truth about studded tires". Popular Science 201(5): 76–77. Retrieved 29 January 2013.
* "ABC News: Aged Tires Sold as 'New' by Big Retailers". Abcnews.go.com. Retrieved 2010-10-23.
* Sawyers, Harry. "One Day Project: Kid's Backyard Tire Swing". Popular Mechanics.
* T. E. Baker (2003). Evaluation of the Use of Scrap Tires in Transportation Related Applications in the State of Washington.
* Sullivan, Kate (6 April 2013). "This Day in History: Ford offers whitewall option". Hemmings.
* Flory, J. Kelly (2008). American cars, 1946-1959: every model, year by year. McFarland. p. 12. .
External links
National Highway Traffic Safety Adm "Tire Safety" BrochureU.S. Government tire rating and maintenance site.Vogue Tyre & Rubber Company HomepageOfficial Vogue Tyre & Rubber Company Facebook PageOfficial Vogue Tyre & Facebook PageOfficial Vogue Tyre & Rubber Company Twitter Page
{{Automotive handling
Wheel manufacturers
Automotive styling features
Automotive companies established in 1914
Manufacturing companies based in Chicago
Privately held companies based in Illinois
Tire manufacturers of the United States
U.S. Synthetic Rubber Program
1914 establishments in Illinois