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Viva Films is a Philippine film production company established under
Viva Communications Viva Communications Inc., formerly known as Viva Entertainment Inc. and simply Viva, is a Philippine media and entertainment company headquartered in Pasig City. It was founded on November 11, 1981, by Vic del Rosario and his sister Tess Cruz. ...
. It was founded on November 11, 1981, by Vic del Rosario Jr.


History

Veering away from the
Sharon Cuneta Sharon Gamboa Cuneta-Pangilinan ( , ; born January 6, 1966) is a Filipino actress, singer, television host, and socialite. Regarded as one of the most successful and highest-earning individuals in the Philippine entertainment industry, she has ...
-
Gabby Concepcion Gabriel Arellano Concepcion (born 5 November 1964) is a Filipino actor, singer and businessman. He began his show business career in the 1980s as a teen commercial model and is known for his debonair career in Philippine cinema, spanning severa ...
tandem, Viva became home to quality dramatic films. The "glossy" production of films such as ''
Sinasamba Kita ''Sinasamba Kita'' (International title: ''All for You'' / ) is a 2007 Philippine television drama series broadcast by GMA Network. Based on a Philippine graphic novel written by Gilda Olvidado, the series is the first instalment of ''Sine Novel ...
'', '' Palimos ng Pag-ibig'', '' Saan Darating Ang Umaga?'', '' Kung Mahawi Man Ang Ulap'' and '' Paano Ba Ang Mangarap?'' won critical and commercial acclaims. Viva Films also made a documentary film on the Puerto Rican boyband Menudo on their visit to the Philippines in 1985. Viva launched then-supporting actor
Phillip Salvador Phillip Mikael "Ipe" Reyes Salvador (born Felipe Reyes Salvador; August 22, 1953) is a three-time FAMAS award-winning Filipino film and television actor. Acting career Salvador made his film debut in 1971 with ''Adios Mi Amor''. He toiled in m ...
as an action star in the movie ''Boy Negro''. It was also instrumental in introducing to the public
Robin Padilla Robinhood Ferdinand Cariño Padilla (; born November 23, 1969), known professionally as Robin Padilla, is a Filipino politician, television personality, martial artist, actor and director currently serving as a Senator of the Philippines since ...
(''Bad Boy'' and ''Anak ni Baby Ama'') and
Raymart Santiago Raymond Martin Legaspi Santiago (born July 20, 1973) is a Filipino, TV host, actor, and comedian. Career After making his movie debut in Viva Films' youth comedy ''Estudyante Blues'' (''Student Woes''), Santiago became a Viva contract artist a ...
(''Noel Juico: Batang Kriminal'') as new action stars. Veteran action stars
Eddie Garcia Eduardo Verchez Garcia (; May 2, 1929 – June 20, 2019), known colloquially as Manoy, was a Filipino actor, television personality, film director and producer. With almost 600 film and television roles and a career spanning seven decades, he ...
, Rudy Fernandez, Bong Revilla Jr. and Fernando Poe, Jr. also made movies for Viva. Viva became later known as home to quality youth-oriented films, starting with the 1984 breakthrough flick, ''
Bagets ''Bagets'' () is a 1984 two-part Filipino youth-oriented comedy film directed by Maryo J. de los Reyes under the production of Viva Films. Plot The movie focuses on the lives of five young boys - boy next door Adie, "overstaying" Tonton, the g ...
''. The movie was top billed by William Martinez and launched the careers of then unknowns
J.C. Bonnin Juan Carlos "JC" Shinzato Bonnin (born February 2, 1968, Okinawa, Japan) is a retired Filipino actor. He was a matinee idol in the 1980s, best remembered for his role in Bagets. Career Bonnin comes from a family of well-known showbiz personalit ...
,
Herbert Bautista Herbert Constantine "Bistek" Maclang Bautista (born May 12, 1968) is a Filipino actor and politician who served as mayor of Quezon City, the Philippines' largest city by population, from 2010 to 2019. Bautista has starred in numerous films and T ...
,
Raymond Lauchengco Raymond Lauchengco (born November 29, 1964) is a Filipino actor, artist, and singer with roots in musical theater. His foray into showbusiness began at the age of 12 when he played the role of Louis, son of Anna, in the Repertory Philippines stagi ...
and
Aga Muhlach Ariel Aquino Muhlach"Aga Muchlach biography"
''IMDB''. Retrieved June 13, 2014.
(; born August ...
. With its box-office success, the company produced a sequel ''
Bagets ''Bagets'' () is a 1984 two-part Filipino youth-oriented comedy film directed by Maryo J. de los Reyes under the production of Viva Films. Plot The movie focuses on the lives of five young boys - boy next door Adie, "overstaying" Tonton, the g ...
2'' with Ramon Christopher,
Jon Hernandez John "Jonjon" Hernandez Salvador (October 9, 1969 – November 7, 1993), also known as Jon Hernandez, was a Filipino notable actor. He was the son of actors Ross Rival and Alicia Alonzo, nephew to Anthony Alonzo, nephew to Phillip Salvador, cou ...
and
Francis Magalona Francis Michael Durango Magalona (October 4, 1964 – March 6, 2009), also known by the moniker Francis M, was a Filipino rapper, singer, songwriter, entrepreneur, actor, and television personality. Born in Manila, He became a significant influ ...
joining the original cast, the success of the two ''Bagets'' film made it the flagship movie of VIVA films & it set the trend for youth-oriented movies in the 80's which other film companies copied, but they never matched nor equaled the success brought about by thehe two ''Bagets'' films. Viva also made "glossy" comedy films like '' Working Girls'' and ''Sa Totoo Lang'' which featured serious actors and actresses as main characters instead of comedians. The company also gambled on new comedians as the '80s decade was about to end. Comedy flicks such as ''Puto'', ''Jack en Jill'', ''Humanap ka ng Panget'' and ''I Love You Three Times a Day'' launched the respective careers of
Herbert Bautista Herbert Constantine "Bistek" Maclang Bautista (born May 12, 1968) is a Filipino actor and politician who served as mayor of Quezon City, the Philippines' largest city by population, from 2010 to 2019. Bautista has starred in numerous films and T ...
,
Andrew E Andrew Ford Valentino Espiritu (born July 30, 1967) is a Filipino rapper, record producer, actor, toy collector and comedian. He is best known in the Philippines for his 1990 debut hit single "Humanap Ka Ng Panget" (''Look For Someone Ugly''). ...
. and
Jimmy Santos Jimmy Santos may refer to: * Jimmy Santos (singer), Afro-Uruguayan vocalist * Jimmy Santos (actor) Jaime Santos (born October 8, 1951), professionally known as Jimmy Santos, is a Filipino actor, comedian, TV host, and former professional basketb ...
. In the 1990s, Viva launched the careers of Dennis Padilla and Janno Gibbs as solo comedians while reviving the film careers of veteran comedians Redford White (''Neber 2 Geder''), Chiquito (''Pinagbiyak na Bunga'') and Joey de Leon (''Hibangers''). In 1989, Viva introduced its second batch of young stars via the youth-oriented comedy ''Estudyante Blues''. It introduced to the public young stars & ''That's Entertainment'' mainstays such as
Vina Morales Sharon Garcia Magdayao (born October 17, 1975), known by her stage name Vina Morales (), is a Filipino singer, songwriter, actress, entrepreneur and model. Dubbed as the “''Ultimate Performer''” by various media outlets, she has won 2 Awit ...
,
Gelli de Belen Gelli may refer to: People Given name * Gelli de Belen (born 1973), Filipina actress and former child star * Gelli Meyrick (also Gelly or Gilly) (1556?–1601), Welsh supporter of Robert Devereux, 2nd Earl of Essex, and conspirator in Essex's rebe ...
,
Keempee de Leon Joseph Joachim Tugas de Leon (born January 8, 1973), better known as Keempee de Leon, is a Filipino actor, comedian, singer, songwriter and TV host. He is the son of Joey de Leon and Daria Ramirez. Career Keempee de Leon started his career in ...
,
Raymart Santiago Raymond Martin Legaspi Santiago (born July 20, 1973) is a Filipino, TV host, actor, and comedian. Career After making his movie debut in Viva Films' youth comedy ''Estudyante Blues'' (''Student Woes''), Santiago became a Viva contract artist a ...
and
Dingdong Avanzado Fernando Cyril "Dingdong" Veloso Avanzado (born July 7, 1968) is a Filipino singer, actor, politician and TV host. Early life Avanzado was born on July 7, 1968 in Quezon City. He was born to the political Veloso Family of Samar, to Fernando ...
. The movie was also a resounding success, despite the fact that ''Estudyante Blues'' became an earlier hit via the Philippine music airwaves as a single sung by
Freddie Aguilar Ferdinand Pascual Aguilar (born February 5, 1953), better known as Freddie Aguilar or Ka Freddie Aguilar, is a Filipino folk musician. He is best known for his rendition of "Bayan Ko", which became the anthem of the opposition against the regi ...
. Viva later on entered into television production by partnering with
GMA Pictures GMA Pictures, formerly Cinemax Studios and GMA Films, is a film and television production company in the Philippines, established by GMA Network in 1995. Its films include ''Jose Rizal'', '' Muro Ami'', and '' Deathrow''. Filmography Histor ...
. Their first venture together was the sitcom ''
Ober Da Bakod ''Ober Da Bakod'' () is a Philippine television situational comedy series broadcast by GMA Network. Directed by Ariel Ureta, it stars Janno Gibbs, Leo Martinez and Anjo Yllana. It premiered on September 14, 1992. The series concluded on May 27, ...
'' in 1992 with then rising young talents
Donita Rose Donita Rose Cavett (born December 5, 1974) is a Filipino-American actress, TV host and former MTV Asia VJ. Early and personal life Donita Rose Cavett was born in Utah on 5 December 1974 and moved to the Philippines when she was five years old. ...
,
Gelli de Belen Gelli may refer to: People Given name * Gelli de Belen (born 1973), Filipina actress and former child star * Gelli Meyrick (also Gelly or Gilly) (1556?–1601), Welsh supporter of Robert Devereux, 2nd Earl of Essex, and conspirator in Essex's rebe ...
, and
Janno Gibbs Janno Ronaldo Ilagan Gibbs (born September 16, 1969) is a singer-songwriter, actor, and comedian in the Philippines. He was a regular host of GMA Network television shows ''SOP Rules'', ''Nuts Entertainment'', ''Eat Bulaga!'', '' Kakasa Ka Ba ...
and
Anjo Yllana Andrés José Garchitorena Yllana Jr., more commonly known as Anjo Yllana, is a Filipino actor-comedian, television host and politician. Early life He was born Andrés José Garchitorena Yllana, Jr. on April 24, 1968 in Parañaque (which was t ...
as main stars, followed by the soap opera ''
Villa Quintana ''Villa Quintana'' is a Philippine television drama romance series broadcast by GMA Network. Directed by Gil Tejada Jr., it stars Donna Cruz and Keempee de Leon. It premiered on November 6, 1995. The series concluded on January 24, 1997 with ...
'' in 1994 with Donna Cruz and
Keempee de Leon Joseph Joachim Tugas de Leon (born January 8, 1973), better known as Keempee de Leon, is a Filipino actor, comedian, singer, songwriter and TV host. He is the son of Joey de Leon and Daria Ramirez. Career Keempee de Leon started his career in ...
as lead stars. However, it was the 1995 youth-oriented series '' T.G.I.S.'' that gave Viva its biggest success as a television producer. Headlined by
Angelu de Leon Maria Luisa Angela Martinez de Leon-Rivera (born August 22, 1979), better known as Angelu de Leon, is a Filipino actress and politician. Early and personal life Angelu de Leon is the youngest daughter of Luis and Flora de Leon. She attended St ...
, it gave birth to the careers of Bobby Andrews, Michael Flores,
Onemig Bondoc Juan Miguel Rivera Bondoc (born May 12, 1977), professionally known as Onemig Bondoc, is a Filipino actor and television host. He was known for his roles in shows like '' T.G.I.S.'' and its spin-off '' Growing Up'' shown on GMA Network. He later ...
, Red Sternberg,
Raven Villanueva Raven Villanueva (born October 7, 1979) is a Filipina actress in movies and television shows in the Philippines. Career Villanueva played as Cris in T.G.I.S. (''Thank God It's Sabado''), youth-oriented drama series aired on GMA Network from 19 ...
and Ciara Sotto. The success of the TV series was later translated to the big screen, when the ''TGIS'' group became box-office stars via the movies ''Takot Ka Ba sa Dilim?'' and ''TGIS the Movie''. A new batch of teens were introduced a few months later, and was led by
Dingdong Dantes Jose Sixto Raphael Gonzalez Dantes III (born August 2, 1980), professionally known as Dingdong Dantes (), is a Filipino actor, television presenter, dancer, commercial model and film producer who is currently working as an employment contract, ...
,
Anne Curtis Anne Curtis-Smith(; born 17 February 1985) is a Filipino-Australian actress, model, television host, entrepreneur and recording artist. She is dubbed as the "''Multimedia Superstar''" for her talent and influence. Curtis has received numerou ...
,
Sunshine Dizon Sunshine Dizon (born Margaret Sunshine Cansancio Dizon; July 3, 1983) is an award-winning Filipino actress, director and producer. She is often called as the “''Daytime Drama Queen''” by various media outlets for her acting prowess and a ...
, Kim Delos Santos,
Antoinette Taus Antoinette Cherish Flores Taus (born August 30, 1981) is a Filipino-American television/movie/theater actress, singer, host, commercial model, UNEP Goodwill Ambassador and Founder of a non-profit called CORA Philippines. Taus formerly worked a ...
,
Polo Ravales Paul Patrick Rodil Gruenberg (born June 27, 1982), simply known as Polo Ravales, is a Filipino actor and model. Engaged to Paulyn Quiza, a fitness coach and Managing Director of their International Manpower family business. Career Ravales' fi ...
, Dino Guevarra and Chubi del Rosario. In 1996, Viva Films had the highest number of films produced out of all the major studios in the country, producing 35% of all local films in 1995–1996. The practice of having a high output of films was revived in 2018-2019 and since 2021 due to the launch of Vivamax. In late 2006, Viva Films made a comeback to production of mainstream films by co-producing with new players
GMA Films GMA Pictures, formerly Cinemax Studios and GMA Films, is a film and television production company in the Philippines, established by GMA Network in 1995. Its films include ''Jose Rizal'', '' Muro Ami'', and '' Deathrow''. Filmography Histor ...
and
Star Cinema ABS-CBN Film Productions, Inc. (doing business as Star Cinema or ABS-CBN Films) is a Philippines, Filipino film studio and film and television production company and film distributor headquartered in Quezon City. It is one of the major film ...
while producing its own films. Among the movies that the company co-produced or solely produced at that time were '' Till I Met You'' (with
GMA Films GMA Pictures, formerly Cinemax Studios and GMA Films, is a film and television production company in the Philippines, established by GMA Network in 1995. Its films include ''Jose Rizal'', '' Muro Ami'', and '' Deathrow''. Filmography Histor ...
), ''
Wag Kang Lilingon ''Wag Kang Lilingon!'' ( English: ''Don't Turn Away!''; more specifically ''Don't Look Back!'') is a 2006 Filipino reality Supernatural horror-action-thriller film directed by Jerry Lopez Sineneng and Quark Henares and starring Anne Curtis and ...
'', '' Ang Cute ng Ina Mo'', ''
Paano Kita Iibigin ''Paano Kita Iibigin'' is a 2007 Filipino film starring Regine Velasquez and Piolo Pascual, directed by Joyce Bernal. It is their on-screen pairing following "Ang Iibigin Ko'y Ikaw" episode of IBC's defunct weekly drama series ''Habang May Buhay' ...
'' (all with
Star Cinema ABS-CBN Film Productions, Inc. (doing business as Star Cinema or ABS-CBN Films) is a Philippines, Filipino film studio and film and television production company and film distributor headquartered in Quezon City. It is one of the major film ...
), ''
Ouija The ouija ( , ), also known as a spirit board or talking board, is a flat board marked with the letters of the Latin alphabet, the numbers 0–9, the words "yes", "no", occasionally "hello" and "goodbye", along with various symbols and grap ...
'' (with
GMA Films GMA Pictures, formerly Cinemax Studios and GMA Films, is a film and television production company in the Philippines, established by GMA Network in 1995. Its films include ''Jose Rizal'', '' Muro Ami'', and '' Deathrow''. Filmography Histor ...
), ''Apat Dapat, Dapat Apat'' (with On-Q 28 Productions), ''Ikaw Pa Rin: Bongga Ka Boy'', '' When Love Begins'', ''
A Very Special Love ''A Very Special Love'' is a 2008 Filipino comedy romance film produced by Star Cinema and Viva Films and starring John Lloyd Cruz and Sarah Geronimo. The film was directed by Cathy Garcia Molina and had received an “A” rating from the Ci ...
'' (all with
Star Cinema ABS-CBN Film Productions, Inc. (doing business as Star Cinema or ABS-CBN Films) is a Philippines, Filipino film studio and film and television production company and film distributor headquartered in Quezon City. It is one of the major film ...
), ''Status: Single'' (with On-Q 28 Productions), ''
You Changed My Life ''You Changed My Life'' is a 2009 Filipino romantic comedy film directed by Cathy Garcia-Molina and starring John Lloyd Cruz and Sarah Geronimo. It is the sequel to the 2008 film '' A Very Special Love''. It received an “A” rating from the ...
'' (with
Star Cinema ABS-CBN Film Productions, Inc. (doing business as Star Cinema or ABS-CBN Films) is a Philippines, Filipino film studio and film and television production company and film distributor headquartered in Quezon City. It is one of the major film ...
), '' Patient X'' (with
GMA Films GMA Pictures, formerly Cinemax Studios and GMA Films, is a film and television production company in the Philippines, established by GMA Network in 1995. Its films include ''Jose Rizal'', '' Muro Ami'', and '' Deathrow''. Filmography Histor ...
and RGUTZ Productions),
Babe, I Love You ''Babe, I Love You'' is a 2010 Filipino romantic comedy film directed by Mae Cruz-Alviar and starring Anne Curtis and Sam Milby. It was produced by Viva Films and ABS-CBN Film Productions. Plot In the academe, Nicolas “Nico” Veneracion Borrom ...
(with Star Cinema), '' Working Girls'' (with GMA Films and Unitel Pictures), ''
Hating Kapatid ''Hating Kapatid'' (') is a 2010 Filipino comedy-drama film produced and released by Viva Films. The film is about two sisters, Rica (Judy Ann Santos) and Cecil (Sarah Geronimo), and how the return of their Overseas Filipino Worker parents change t ...
'', ''
In Your Eyes IN, In or in may refer to: Places * India (country code IN) * Indiana, United States (postal code IN) * Ingolstadt, Germany (license plate code IN) * In, Russia, a town in the Jewish Autonomous Oblast Businesses and organizations * Independ ...
'' (with GMA Films), and ''
Petrang Kabayo ''Petrang Kabayo'' () is a 2010 Filipino fantasy comedy-drama film produced and released by Viva Films. The film was directed by Manola Ayala and stars comedian Vice Ganda in his first lead role. It is a remake of '' Petrang Kabayo at ang Pilyang ...
''. ''Patient X'' marks the first Viva movie of rising young actor
Richard Gutierrez Richard Kristian Gutierrez (born January 21, 1984), known professionally as Richard Gutierrez, is a Filipino actor, environmentalist and model. He is one of the sons of actor Eddie Gutierrez. Early life Richard Gutierrez was born on January ...
followed by ''In Your Eyes'' and also the first Viva movie of teen actress-turned sexy star
Cristine Reyes Ara Cristine Pascual Klenk (born February 5, 1989), known professionally as Cristine Reyes, is a Filipino actress, model, dancer and endorser. She is often called as the "Ultimate Star" by the local media for her acting prowess and popularity. ...
after signing a contract with Viva Entertainment, while ''Working Girls'' marks the first Viva movie of 1st '' Starstruck'' princess
Jennylyn Mercado Jennylyn Anne Pineda Mercado-Ho (; born May 15, 1987) is a Filipino actress, singer, and songwriter. She was the winner of the first season of the reality talent competition '' StarStruck''. Mercado garnered acclaim at a young age for her act ...
after she signed a contract with Viva Entertainment. In 2011, ''
Tumbok ''Tumbok'' is a 2011 Filipino horror film starring Cristine Reyes and Carlo Aquino produced by Viva Films. Plot A married couple inherits a condo unit, unknown to them the area resides in a negative energy convergence area, which made the inhabit ...
'', ''
Catch Me, I'm in Love ''Catch Me... I'm in Love'' is a 2011 Filipino romantic film starring Sarah Geronimo and Gerald Anderson. It was released on March 23, 2011. This was the first team-up of Anderson and Geronimo on the silver screen; both of them already worked in a ...
'', ''
No Other Woman ''No Other Woman'' is a 2011 Filipino romantic drama film starring Anne Curtis, Derek Ramsay, and Cristine Reyes. The film is notable for breaking box office records in the Philippines. It currently holds the title of third highest grossing Fi ...
'', ''
The Unkabogable Praybeyt Benjamin ''The Unkabogable Praybeyt Benjamin'' (also known as ''Praybeyt Benjamin'') is a 2011 Filipino action, comedy, andparody film directed by Wenn V. Deramas. It stars Vice Ganda in the title role, alongside Eddie Garcia, Nikki Valdez, Vandolph Quizon ...
'', '' Won't Last A Day Without You'' (all co-produced by Star Cinema), were released. In 2012, '' Of All the Things'' (co-produced by
GMA Films GMA Pictures, formerly Cinemax Studios and GMA Films, is a film and television production company in the Philippines, established by GMA Network in 1995. Its films include ''Jose Rizal'', '' Muro Ami'', and '' Deathrow''. Filmography Histor ...
), '' Moron 5 & the Crying Lady'' (co-produced by MVP Films) and '' A Secret Affair'' were released. In 2013, '' Bekikang: Ang Nanay Kong Beki'', ''
It Takes a Man and a Woman ''It Takes a Man and a Woman'' is a 2013 Filipino romantic comedy film directed by Cathy Garcia-Molina and written by Carmi Raymundo. It is a sequel to two earlier films '' A Very Special Love'' (2008) and '' You Changed My Life'' (2009). John Ll ...
'', ''
Momzillas ''Momzillas'' (stylized as ''MomZillas'') is a 2013 Filipino comedy film directed by Wenn V. Deramas and produced by Star Cinema and Viva Films. It stars Maricel Soriano, Eugene Domingo, Billy Crawford, and Andi Eigenmann, and is part of Star ...
'', and ''
Girl, Boy, Bakla, Tomboy ''Girl, Boy, Bakla, Tomboy'' (Girl, Boy, Gay, Tomboy) is a 2013 Filipino comedy parody film produced by Star Cinema and Viva Films starring Vice Ganda in the title role, alongside Maricel Soriano, Joey Marquez, Ruffa Gutierrez, JC de Vera, Ejay ...
'' (all co-produced by Star Cinema) were released. In 2014, ''
Diary ng Panget The ''Diary ng Panget'' (''Diary of an Ugly'') is a tetralogy series of romantic comedy novels by a Wattpad author under the name of HaveYouSeenThisGirL. The original, unedited story was first posted on the online literary site Wattpad. The st ...
'', ''
Trophy Wife A trophy wife is a wife who is regarded as a status symbol for the husband. The term is often used in a derogatory or disparaging way, implying that the wife in question has little personal merit besides her physical attractiveness, requires sub ...
'' and '' Muslim Magnum .357'' were released. In 2015, ''
Felix Manalo Felix Manalo Ysagun (born Félix Ysagun y Manalo; May 10, 1886 – April 12, 1963), also known as Ka Felix, was the founder and the first Executive Minister of Iglesia ni Cristo. Followers see Manalo as a prophet and the last messenger of Go ...
'', a biopic of the Iglesia Ni Cristo founder, was released in October. On March 13, 2019, Viva Communications joined the local-language film consortium Globalgate Entertainment, which is led by American mini-major film studio
Lionsgate Lions Gate Entertainment Corporation, doing business as Lionsgate, is a Canadian-American entertainment company. It was formed by Frank Giustra on July 10, 1997, domiciled in Vancouver, British Columbia, Canada and is currently headquartered ...
.


Highest-grossing films


Viva movies on TV

During the early 1980s, Viva tied up with
IBC-13 DZTV-TV, Channel 13 (analog) and Channel 17 (digital), is the flagship VHF station of Philippine television network, IBC. The station is owned and operated by Intercontinental Broadcasting Corporation with its studios and broadcast facilit ...
to air their early releases every Saturday nights. The movie block, titled ''Viva Box Office Hits'', showed early movies of Sharon Cuneta and Gabby Concepcion and other early releases by the company, In 1988, "Viva Box Office Hits" was one of the Viva shows that transferred to ABS-CBN (along with "The Sharon Cuneta Show") after its original home IBC-13 was sequestered by the Aquino administration. Despite ''Viva Box Offices cancellation in 1989, succeeding movies produced by Viva Films and its subsidiaries continued to air on ABS-CBN through the network's movie blocks ''Tagalog Movie Greats'' and ''Star Cinema Presents'' until 1992. In 1992, Viva switched networks by partnering with
GMA-7 DZBB-TV, Channel 7 (analog) and Channel 15 (digital), is the flagship TV station of Philippine television network GMA. The station is owned and operated by GMA Network Inc. with its studios are located at the GMA Network Center, EDSA corne ...
where their latest movie releases starting in 1991 onwards were shown every Thursday nights. The movie block was renamed ''Viva Sinerama'' which ended in 2001. The said partnership initially caused controversy after former media partner ABS-CBN filed an injunction to block the partnership as the network launched their own motion picture company
Star Cinema ABS-CBN Film Productions, Inc. (doing business as Star Cinema or ABS-CBN Films) is a Philippines, Filipino film studio and film and television production company and film distributor headquartered in Quezon City. It is one of the major film ...
a year later. The said injunction affected the airing of the 1991 box-office hit "Maging Sino Ka Man" which was supposed to be Viva's maiden offering on "Viva Sinerama". After the court decided in favor of the Viva-GMA partnership, the said movie finally aired after six months. It was also during the GMA era where Viva aired another movie block on Monday nights called ''MVP (Monday Viva Presentations)'' on August 15, 1994, primarily to compete with ABS-CBN's then top-rating movie block ''Regal Presents'', which later moved to Tuesdays as ''Tuesday Viva Presentation'' from 1997 until 1998. During the new millennium, Viva diversified its movie library where it was aired randomly on
IBC-13 DZTV-TV, Channel 13 (analog) and Channel 17 (digital), is the flagship VHF station of Philippine television network, IBC. The station is owned and operated by Intercontinental Broadcasting Corporation with its studios and broadcast facilit ...
(via Viva TV primetime block) and ABC-5 (now TV5) (via the Viva Box Office and Viva Cine Idols movie block). From free TV, Viva was able to tie up with
Star TV Star TV may refer to: * E! (Canadian TV channel) (formerly Star!), a Canadian entertainment news channel * Las Estrellas (Spanish for The Stars), the Mexican television network * Estrella TV (Spanish for Star TV), the American Spanish-language net ...
and
Fox International Channels Philippines Fox Networks Group (FNG) is a subsidiary of The Walt Disney Company that oversees international television assets that were Acquisition of 21st Century Fox by Disney, acquired from 21st Century Fox. It produces and distributes more than 300 enter ...
to create an all-Filipino international movie channel on May 6, 1996, called
Viva Cinema Viva Cinema (formerly Viva TV) is a Philippine entertainment television channel owned by Viva Communications, available on satellite and cable TV providers. History The channel was launched as Viva Cinema on February 1, 2009, the day Cignal ...
. Viva Cinema aired over 300 movies coming from the Viva library, including latest releases. It also aired behind-the-scenes outtakes and refreshing entertainment shows. The partnership between Viva and Star TV ended on July 31, 2003, when Viva created its own movie channel, PBO (
Pinoy Box Office Pinoy Box Office (PBO; stylized in lowercase as pbo) is a Philippine pay television film channel owned by Viva Communications. Its programming consists of films produced and distributed by Viva Films. Aside from films, PBO occasionally play ...
) and entrusted the entire Viva movie library to
ABS-CBN ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Television in the Philippines, Philippine Commercial broadcasting, commercial broadcast broadcast network, network tha ...
by allowing it to air over. Viva Prime Channel air mostly action and Drama movies at 7:00 p.m. only every other week of the month. Viva Cinema return in February 2009 along with the launch of Philippine DTH's Cignal Digital TV of the same month. Aside from Viva entrusting the entire Viva library to ABS-CBN, co-productions of Viva and Star Cinema are also aired exclusively via ABS-CBN's movie block ''Kapamilya Blockbusters'' and
ABS-CBN Sports and Action ABS-CBN Sports and Action (stylized as ABS-CBN Sports+Action or simply S+A or S and A), was a free-to-air television network based in Quezon City. It was owned by ABS-CBN Corporation with some of its programs produced and licensed by ABS-CBN S ...
's movie blocks ''Movie Action Zone'' and ''Lunch Blockbuster'', and via Viva Cinema, Viva Prime Channel, and PBO. While co-productions of Viva and GMA Films are exclusively aired via GMA's movie blocks ''Kapuso Movie Festival'' and/or ''Kapuso Movie Night'', GMA News TV's movie block ''Takilya Blockbuster'', and via Viva Cinema, Viva Prime Channel, and PBO. For overseas markets, Cinema One Global (owned by ABS-CBN) also aired Viva Films productions for its overseas Filipino audiences. In 2015, Viva partnered with TV5 to provide entertainment content. This transpired after the TV network dissolved its entertainment department to make room for blocktimers and content providers. It is said that Viva will be the biggest content contributor for the network. However, its partnership with TV5 took a break in late 2016 as former
Gilas Pilipinas The Philippines men's national basketball team ( fil, Pambansang koponan ng basketbol ng Pilipinas), commonly known as Gilas Pilipinas, is the basketball team representing the Philippines. The team is managed by the Samahang Basketbol ng Pilipi ...
and PBA head coach, Vicente "Chot" Reyes took over as president and CEO of TV5 which Reyes focused in sports and news programming on TV5 until he resigned in June 2019 due to negative feedbacks by the viewers and fans of the network's entertainment programming against Reyes. On May 10, 2021, after Cignal TV took over the TV5 Network's management and operations (and Viva resurrected its partnership with TV5 for the overall programming), TV5/Cignal and Viva through the
Sari-Sari Channel Sari-Sari Channel is a 24-hour general entertainment channel under a joint-venture between Cignal TV and Viva Communications. Named after the Philippine Sari-sari store, it offers a smorgasbord of shows from the portfolios of Viva TV and TV5. Th ...
announced that TV5 will air a Viva weekly movie block under the ''Sari-Sari Presents: Viva Cinema'' banner, similar to the now-defunct ''Viva Sinerama'' on GMA which began on May 15, 2021, every Saturday afternoon. Since October 31, 2021, the ''Sine Spotlight'' block on Sunday evenings aired films produced by Viva from the early to mid-2010s and since May 2022 older action films produced by Viva; competitor studio
Star Cinema ABS-CBN Film Productions, Inc. (doing business as Star Cinema or ABS-CBN Films) is a Philippines, Filipino film studio and film and television production company and film distributor headquartered in Quezon City. It is one of the major film ...
(under
ABS-CBN Corporation ABS-CBN Corporation is a Filipino media company based in Quezon City, Metro Manila, Philippines. It is the largest entertainment and media conglomerate in the Philippines. It is a subsidiary of Lopez Holdings Corporation which is owned by t ...
) assumed the co-production and partnership duties for the block from February to May 2022. On August 1, 2021, Viva reverted its secondary cable-only network Viva TV back to Viva Cinema with older films produced and distributed by Viva until 1996 (since August 2022) in the new iteration along with concerts produced by sister company Viva Live; the former had been merged with the company's TV production unit. PBO is set to target broadcasting films from 2002 onwards in the coming years.


P1.1-billion IPO

In January 2008, Viva chairman Vic del Rosario announced that Viva Communications expected to raise P1.1 billion through approval of the
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
(IPO) by the
Philippine Stock Exchange The Philippine Stock Exchange, Inc. ( fil, Pamilihang Sapi ng Pilipinas; ) is the national stock exchange of the Philippines. The exchange was created in 1992 from the merger of the Manila Stock Exchange and the Makati Stock Exchange. Includin ...
, on listing date of March 5. It planned to sell up P 92.8 million new shares and P 49.9 million secondary shares at P 12.93 / share (offer is 35% of the company's issued and outstanding
capital stock A corporation's share capital, commonly referred to as capital stock in the United States, is the portion of a corporation's equity that has been derived by the issue of shares in the corporation to a shareholder, usually for cash. "Share capi ...
). It appointed Banco de Oro (BDO) Capital and Investment Corporation as lead
underwriter Underwriting (UW) services are provided by some large financial institutions, such as banks, insurance companies and investment houses, whereby they guarantee payment in case of damage or financial loss and accept the financial risk for liabilit ...
and Abacus Capital and Investments Corporation as co-lead underwriter. Viva's net income was P 121 million for January to October 2007, double its 2006 earnings and projects net profit of P 330 million this year.Inquirer.net, Viva Films plans P1.1-billion IPO
/ref>


Filmography


See also

*
Sine Novela ''Sine Novela'' is a Philippine television drama series broadcast by GMA Network. The series is a television adaptation of the Philippine films. It premiered on April 30, 2007 on the network's Dramarama sa Hapon line up replacing '' Princess Ch ...
– movies of Viva Films remade by
GMA Network GMA Network (Global Media Arts or simply GMA) is a Philippine free-to-air television and radio network. It is the flagship property of publicly traded GMA Network, Inc. Its first broadcast on television was on October 29, 1961. GMA Network (f ...
for afternoon drama in television from April 2007 via
Sinasamba Kita ''Sinasamba Kita'' (International title: ''All for You'' / ) is a 2007 Philippine television drama series broadcast by GMA Network. Based on a Philippine graphic novel written by Gilda Olvidado, the series is the first instalment of ''Sine Novel ...
to June 2010 via
Gumapang Ka Sa Lusak ''Gumapang Ka sa Lusak'' is a 1990 Filipino drama film directed by Lino Brocka. Plot Living in the slums of Manila, Jonathan, a college student likes to hangout with his wealthy college friends Eric, Dodo and RJ. One night at a bar, he met Rach ...
. * Babangon Ako't Dudurugin Kita – a non-
Sine Novela ''Sine Novela'' is a Philippine television drama series broadcast by GMA Network. The series is a television adaptation of the Philippine films. It premiered on April 30, 2007 on the network's Dramarama sa Hapon line up replacing '' Princess Ch ...
created by Gilda Olvidado and Viva Films remade by
GMA Network GMA Network (Global Media Arts or simply GMA) is a Philippine free-to-air television and radio network. It is the flagship property of publicly traded GMA Network, Inc. Its first broadcast on television was on October 29, 1961. GMA Network (f ...
for primetime drama on GMA Telebabad.


References


External links


List of Viva Films Movies at IMDB.Com
{{Philippine production companies and film studios Film production companies of the Philippines Mass media companies of the Philippines Entertainment companies established in 1981 Mass media companies established in 1981 Philippine film studios Philippine companies established in 1981