Verve Forecast is a record label formed as a division of
Verve Records to concentrate on pop, rock, and folk music.
Founding
Jerry Schoenbaum of Verve and
Moe Asch of
Folkways created Verve Folkways in 1964 to take advantage of the popularity of folk music.
To broaden the label's appeal, the named was changed from Verve Folkways to Verve Forecast in 1967.
Schoenbaum was president of the label.
History
Schoenbaum left in 1969, and Verve Forecast was closed by its parent company,
MGM, in 1970.
After
PolyGram
PolyGram N.V. was a multinational entertainment company and major music record label formerly based in the Netherlands. It was founded in 1962 as the Grammophon-Philips Group by Dutch corporation Philips and German corporation Siemens, to be a ...
bought MGM, the Verve Forecast catalog was incorporated into
Polydor. The label was revived in the 1990s for
smooth jazz releases by
Chris Botti,
Jeff Lorber, and
Will Downing. When PolyGram merged with
Universal, the imprint was deactivated and its roster was transferred to
GRP. In 2004, Verve Forecast was revived again to replace
Blue Thumb to handle acts outside of jazz.
Roster
Verve Forecast signed pop, rock, folk, and blues musicians such as
The Blues Project,
Caravan
Caravan or caravans may refer to:
Transport and travel
*Caravan (travellers), a group of travellers journeying together
**Caravanserai, a place where a caravan could stop
*Camel train, a convoy using camels as pack animals
*Convoy, a group of veh ...
,
James Cotton,
Friend & Lover,
Tim Hardin,
Richie Havens
Richard Pierce Havens (January 21, 1941 – April 22, 2013) was an American singer-songwriter and guitarist. His music encompassed elements of folk, soul (both of which he frequently covered), and rhythm and blues. He had a rhythmic guitar style ...
,
The Hombres,
John Lee Hooker
John Lee Hooker (August 22, 1912 or 1917 – June 21, 2001) was an American blues singer, songwriter, and guitarist. The son of a sharecropper, he rose to prominence performing an electric guitar-style adaptation of Delta blues. Hooker often ...
,
Lightnin' Hopkins,
Janis Ian,
Jim and Jean,
Lead Belly
Huddie William Ledbetter (; January 20, 1888 – December 6, 1949), better known by the stage name Lead Belly, was an American folk music, folk and blues singer notable for his strong vocals, Virtuoso, virtuosity on the twelve-string guita ...
,
Bob Lind,
The New Lost City Ramblers
The New Lost City Ramblers, or NLCR, was an American contemporary old-time string band that formed in New York City in 1958 during the folk revival. Mike Seeger, John Cohen and Tom Paley were its founding members. Tracy Schwarz replaced Paley ...
,
Laura Nyro,
Odetta,
Street
A street is a public thoroughfare in a built environment. It is a public parcel of land adjoining buildings in an urban context, on which people may freely assemble, interact, and move about. A street can be as simple as a level patch of dirt, ...
, and
Dave Van Ronk.
After 2004, the label included
Blues Traveler
Blues Traveler (formerly known as "The Establishment" or "The Black Cat Jam" or "The Establishment Blues Band") is an American rock band that formed in Princeton, New Jersey in 1987. They are known for extensive use of segues in live performance ...
,
Jamie Cullum,
Dion,
Jesse Harris,
Katharine McPhee,
Mandy Moore,
Susan Tedeschi,
Teddy Thompson, and
Lizz Wright.
References
External links
Official site
{{Authority control
1967 establishments in California
American record labels
Companies based in Santa Monica, California
Folk record labels
Labels distributed by Universal Music Group
Re-established companies
Record labels based in California
Record labels established in 1967
Record labels established in 2004
Verve Records labels