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Veniero's Pasticceria & Caffé is an
Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...
bakery A bakery is an establishment that produces and sells flour-based food baked in an oven such as bread, cookies, cakes, donuts, pastries, and pies. Some retail bakeries are also categorized as cafés, serving coffee and tea to customers who w ...
that was established in 1894, and is located at 342 East 11th Street (between First Avenue and Second Avenue), in the East Village neighborhood of
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
, New York City. Founded by Antonio Veniero of
Sorrento Sorrento (, ; nap, Surriento ; la, Surrentum) is a town overlooking the Bay of Naples in Southern Italy. A popular tourist destination, Sorrento is located on the Sorrentine Peninsula at the south-eastern terminus of the Circumvesuviana ra ...
, the bakery was opened as a pool emporium and caffé where Veniero served his baked products to customers. The demand for his
pastries Pastry is baked food made with a dough of flour, water and shortening (solid fats, including butter or lard) that may be savoury or sweetened. Sweetened pastries are often described as '' bakers' confectionery''. The word "pastries" suggests ...
and cakes won him awards in Rome,
Bologna Bologna (, , ; egl, label=Emilian language, Emilian, Bulåggna ; lat, Bononia) is the capital and largest city of the Emilia-Romagna region in Northern Italy. It is the seventh most populous city in Italy with about 400,000 inhabitants and 1 ...
and the New York World's Fair. The bakery has been continuously owned and operated by the Veniero family since its founding. In 1984 the family added an adjoining warm enclave, with a ceiling of stained-glass panels and the original pressed tin. Frank Zerilli changed the oven from coal to gas by the 1980s as well, and more recently Veniero's began selling carb-free cheesecakes and sugar-free cookies. Pasticceria is Italian for "cake shop" or "confectioner's shop." Veniero's is famous for its traditional and regional Italian
confections Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, however, confectionery is divided into two broad and somewhat overlapping categories ...
, including handmade Italian
butter cookie Butter cookies (or butter biscuits), also known as Danish biscuits, are cookies originating in Denmark consisting of butter, flour, and sugar. They are similar to List of shortbread biscuits and cookies, shortbread cookies. The butter cookie is ...
s, biscotti,
cannoli Cannoli (; scn, cannola ) are Italian pastries consisting of tube-shaped shells of fried pastry dough, filled with a sweet, creamy filling containing ricotta—a staple of Sicilian cuisine. They range in size from . In mainland Italy, they are ...
,
sfogliatelle A sfogliatella (, plural: sfogliatelle; nap, sfugliatella), sometimes called a lobster tail in the US, is a shell-shaped filled Italian pastry originating from Campania. ''Sfogliatella'' means "small, thin leaf/layer", as the pastry's texture res ...
,
tiramisù Tiramisu ( it, tiramisù , from , "pick me up" or "cheer me up") is a coffee-flavoured Italian dessert. It is made of ladyfingers (savoiardi) dipped in coffee, layered with a whipped mixture of eggs, sugar, and mascarpone cheese, flavoured w ...
, and its New York staple cheesecake. Veniero's was featured in the first New York City episode of
Food Network Food Network is an American basic cable channel owned by Television Food Network, G.P., a joint venture and general partnership between Warner Bros. Discovery Networks (which holds a 69% ownership stake of the network) and Nexstar Media Group ( ...
's ''
Road Tasted ''Road Tasted'' is a television program shown on Food Network in the USA. The show was originally hosted by Jamie Deen and Bobby Deen, the sons of the popular Food Network host Paula Deen, as they drove around the United States searching for the ...
'' and has been featured on many other shows, including
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
's '' Good Morning America'' and ''
Live with Regis and Kelly ''Live with Kelly and Ryan'' (or simply ''Live'') is an American syndicated morning talk show hosted by Kelly Ripa and Ryan Seacrest. Executive produced by Michael Gelman, the ''Live with...'' show formula has aired under various hosts since ...
'', and
Steve Schirripa Steven Ralph Schirripa ( ; born September 3, 1957) is an American actor. He is best known for portraying Bobby Baccalieri on ''The Sopranos'', Leo Boykewich on ''The Secret Life of the American Teenager'', and Detective Anthony Abetemarco on ' ...
's ''Hungry'' on the cable channel
Mag Rack Mag Rack (formerly Lifeskool) is a Video on Demand (VoD) television channel. Its primary focus is providing viewers with informational programs when they want them. These programs range from 'how to' programs to programs that spotlight past and p ...
. The bakery has also been the location for scenes on
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
's '' Law & Order''. It was also featured on HBO's '' Curb Your Enthusiasm'' season 8, episode 76, in a comedic plot where the main character uses the bakery's hard crust Italian bread as an improvised weapon. In 2010, Veniero's was named the winner for the Best Desserts in New York City by AOL's City's Best website. Furthermore, some food tour companies visit Veniero's as part of their programs.East Village Tour. New York Food Tours. http://foodtoursofny.com/p/EV.html


See also

*
List of bakery cafés This is a list of notable bakery cafés. A bakery (or baker's shop) is an establishment that produces and sells flour-based food baked in an oven such as bread, cookies, cakes, pastries, and pies. Some retail bakeries are also coffeehouses, ser ...
* List of Italian restaurants


Notes


Further reading


At Those Little Food Shops, Holiday Lines Are Tradition
''The New York Times''

Food Network Food Network is an American basic cable channel owned by Television Food Network, G.P., a joint venture and general partnership between Warner Bros. Discovery Networks (which holds a 69% ownership stake of the network) and Nexstar Media Group ( ...
.
Marathon tour captures New York highlights
''Dallas News''


External links

* {{Coord, 40, 43, 45.8, N, 73, 59, 04.3, W, display=title Bakeries of the United States Culture of New York City Restaurants in Manhattan East Village, Manhattan Bakery cafés Restaurants established in 1894 Italian restaurants in New York City Italian-American culture in New York City