Veena Music (Oriental Audio Visual Electronics) is a music label based in

Rajasthan Rajasthan (; lit. 'Land of Kings') is a state in northern India. It covers or 10.4 per cent of India's total geographical area. It is the largest Indian state by area and the seventh largest by population. It is on India's northwestern si ...

, India. It is owned by K. C. Maloo and is headquartered at

Jaipur Jaipur (; Hindi Language, Hindi: ''Jayapura''), formerly Jeypore, is the List of state and union territory capitals in India, capital and largest city of the Indian States and union territories of India, state of Rajasthan. , the city had a pop ...

. Since its establishment, it has released many albums in

Rajasthani Rajasthani may refer to: * something of, from, or related to Rajasthan, a state of India * Rajasthani languages, a group of languages spoken there * Rajasthani people, the native inhabitants of the region * Rajasthani architecture * Rajasthani art ...

and

Hindi Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been de ...

languages. and has also acquired music rights of many Rajasthani films. Its main aim is to promote true Rajasthani music in today's music scenario of adulterated, poor and high-noise music. It was established 25 years ago, and has since been a pioneer in fostering Rajasthani music through its albums and various cultural programmes held across the state and abroad. It is a highly successful and well-known music label in Rajasthan. Many regional and non-regional artists are associated with the label which includes regional artists Seema Mishra, Deepali, Supriya and O. P. Vyas while non-regional singers include

Shreya Ghoshal Shreya Ghoshal (born 12 March 1984) is an Indian singer and television personality. One of the highest-paid and most well-established playback singers of Indian cinema, she has received four National Film Awards, four Kerala State Film Awar ...

Sunidhi Chauhan Sunidhi Chauhan (pronounced ; born 14 August 1983) is an Indian playback singer. Born in Delhi, she began performing in local gatherings at the age of 5 and made her career debut at the age of 13, with the film ''Shastra'' (1996). During the ye ...

Kavita Krishnamurthy Sharada Krishnamurthy, popularly known as Kavita Krishnamurthy or Kavita Subramaniam, is an Indian playback and classical singer. She has recorded 50,000 songs in 45 various Indian languages including Hindi, Bengali, Kannada, Rajasthani, Bhojp ...

Udit Narayan Udit is an Indian masculine given name that may refer to: *Udit Narayan, Bollywood playback singer *Udit Narayan (politician) (born 1960), Fijian politician of Indian descent *Udit Narayan Singh (1770–1835), Indian monarch *Udit Patel (born 1984 ...

and

Sadhana Sargam Sadhana Sargam (née Ghanekar, born 7 March 1969) is an Indian singer known for her playback career in Indian cinema predominantly in Hindi, Bengali, Telugu and Tamil language films. She is a recipient of the National Film Award and Filmfare Awa ...

etc. As of March 2016, the label is also a member of

Phonographic Performance Limited Phonographic Performance Limited (PPL) is a British music copyright collective. It is a private limited company that is registered in the UK. PPL was founded by Decca Records and EMI and incorporated on 12 May 1934, and undertakes collective ...

. The famous Rajasthani singer Seema Mishra was launched by Veena. She has been known as ''Maru-Kokila'' (The Desert Cuckoo).

Albums

Veena group has released various albums since its inception centered mainly on

Rajasthani culture The culture of Rajasthan includes many artistic traditions that reflect the ancient Indian way of life. Rajasthan is also called "Land of Kings". It has many tourist attractions and facilities for tourists. This historical state of India attrac ...

and traditions. Its main focus is to bring out the true essence of Rajasthani folk music. The albums showcase an amalgam of Rajasthani folk with the contemporary music and is received positively by people in Rajasthan and also other states. The main genres of album include romance, devotional, fun & joy, wedding, dance, celebration etc. Veena's album ''Ghoomar'' which was released in 4 parts from 2000-2001 was very well received and became the biggest selling Rajasthani album of the year which also promoted the folk dance "Ghoomar" of Rajasthan. It has also released various Maand albums sung by

Allah Jilai Bai Allah Jilai Bai (1 February 1902 – 3 November 1992) was a folk singer from Rajasthan, India. Born in Bikaner to a family of singers, by the age of 10 she was singing in the Durbar of Maharaja Ganga Singh. She took singing lessons from Ustad Hu ...

. Their song "Pallo Latake" from the album of the same name was featured in the

Star Plus StarPlus is an Indian Hindi language general entertainment pay television channel owned by Disney Star (formerly ''Star India''), a subsidiary of The Walt Disney Company India. The network's programming consists of family dramas, comedies, ...

soap

Diya Aur Baati Hum ''Diya Aur Baati Hum'' () is an Indian television soap opera that aired on Star Plus from 29 August 2011 to 10 September 2016 completing 1,487 episodes. Produced under Shashi Sumeet Productions. It starred Anas Rashid and Deepika Singh. Set on ...

and the song "Mhari Bahu Ae" was featured in

Colors Color (American English) or colour (British English) is the visual perceptual property deriving from the spectrum of light interacting with the photoreceptor cells of the eyes. Color categories and physical specifications of color are associa ...

soap

Balika Vadhu ''Balika Vadhu'' (English: The Child Bride) is an Indian soap opera that was aired on Colors TV between 21 July 2008 and 31 July 2016 with 2,248 episodes. The story is set in rural Rajasthan and revolves around the life of a Child marriage, ch ...

. It has also released folk albums sung by

Manganiar The Manganhar are a Muslim community found in the desert of Rajasthan, India; mostly in the districts of Barmer and Jaisalmer. also found in the districts of Tharparkar and Sanghar in the bordering province of Sindh in Pakistan. They are know ...

s. Following is the list of some most notable albums released by the label. * ''Gorband'' * ''Ghoomar'' (4 parts) * ''Balam Chhoto So'' * ''Kuve Par Aekali'' (2 parts) * ''Chudi Chamke''

Awards

* "Dagar Gharana Award" by Maharana Mewar Foundation, 2012 * "Rajasthani Film Award" by the then

Governor of Rajasthan A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...

Pratibha Patil Prathibha DeviSingh Patil (born 19 December 1934) is an Indian politician and lawyer who served as the 12th president of India spanning from 2007 to 2012. She is the first woman to become the president of India. A member of the Indian National ...

References

External links

Veena Music Official website
* Rajasthani music Indian record labels Indian music record labels {{India-record-label-stub