''Variedades'' was a

Peru , image_flag = Flag of Peru.svg , image_coat = Escudo nacional del Perú.svg , other_symbol = Great Seal of the State , other_symbol_type = Seal (emblem), National seal , national_motto = "Fi ...

vian weekly illustrated

magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...

of the early 20th century. It was founded in 1908 by Manuel Moral y Vega, as a successor to ''Prisma'' magazine, but with a more agile, entertaining and popular character. It was published until 1931. A weekly magazine of the same name is published by Peruvian newspaper ''

El Peruano ''Diario Oficial El Peruano'' (''The Peruvian Official Newspaper'') is the official daily newspaper of Peru. The paper was founded on 22 October 1825 by Simón Bolívar although it changed names between the following decades and it was not publi ...

''.

Foundation

Its founder and editor was Manuel Moral y Vega, a Portuguese photographer who, from his studio on Mercedes street in the

Jirón de la Unión The Jirón de la Unión, or Union Street, is a pedestrian street located in the Historic Centre of Lima, part of the capital of Peru. For many decades it was the most important boulevards of the city, often described as the most aristocratic, wher ...

, changed the concept of a magazine in Peru with an advanced photographic technique. He was the one who introduced the trichrome technique in Peru in November 1905, with a reproduction of a vase with roses, in ''Prisma'' magazine, a luxury magazine. Its prospectus number appeared on February 29, 1908, with its heading appearing as year IV of the publication, which implied its claim to be the continuation of the ''Prisma'' magazine, founded in 1905, a magazine that had been awarded with silver medal at the 1906 Milan International Exhibition. Its first official number appeared on March 7, 1908. It had a long duration, compared to other contemporary magazines, since it was published until No. 1230, of September 30, 1931.

Directors

During almost its entire career, Variedades was directed by the writer

Clemente Palma Clemente Palma (born December 3, 1872, in Lima - d. August 13, 1946 in Lima) was a Peruvian writer. He was the son of famous Peruvian author and scholar Ricardo Palma and Ecuadorian Clemencia Ramínez. His halfsister Angélica Palma was also a wr ...

, son of the traditionalist Ricardo Palma. In the edition of August 27, 1930, Ricardo Vegas García appeared as the new director. His departure from Palma was due to his notorious links with the government of

Augusto B. Leguía Augusto Bernardino Leguía y Salcedo (February 19, 1863 – February 6, 1932) was a Peruvian politician who served as President of Peru from 1908 to 1912 and from 1919 to 1930, the latter term known as ''El Oncenio de Leguía'' (Leguía's E ...

, which had just been overthrown. Palma was once again listed as director from March 18 to July 22, 1931. In the last issues Carlos Gamarra appears as editor.

Sections

Varieties, as its name revealed, offered a set of topics to appeal to all kinds of readers. Thus, there were sections dedicated to caricatures: «Chirigotas», «Gente de casa» and «Caricatures abroad». Others gave a cosmopolitan air both in the literary, economic and political spheres: «Theater and shows», «Fashion», «Curiosities and clippings», «Commerce and industry», «European information», «Figures and aspects of life world" (which from September 1923 would be in charge of the pen of

José Carlos Mariátegui José Carlos Mariátegui La Chira (June 14, 1894 - April 16, 1930) was a Peruvian writer, journalist, politician and Marxist–Leninist philosopher. A prolific author despite his early death, El Amauta (from Quechua: hamawt'a, "teacher", a nam ...

), which allowed knowing the most varied aspects of the foreigner. On the other hand, sections such as "From the provinces" and "Homemade recipes" gave the magazine a local air; for example, the recipes were of all kinds: from how to cure burns to how to avoid termites.

Editors and collaborators

Important figures of Peruvian culture wrote in this magazine, such as the following: * * *

José María Eguren José María Eguren Rodríguez (July 7, 1874, Lima – April 19, 1942, Lima) was a Peruvian writer. Although principally known for his poetry, Eguren was also a journalist, painter, photographer and even an inventor. Very much a post-modernist w ...

José Gálvez Barrenechea José Gálvez Barrenechea (7 August 1885 – 8 February 1957) was a Peruvian poet, writer, journalist, university professor, and politician. He was Minister of Justice, Worship and Instruction (1931); Minister of Foreign Relations (1931); First V ...

* *

Angélica Palma Angélica Palma y Román (Lima, 1878 – Rosario, 1935) was a writer, journalist and biographer from Peru. Life Angélica Palma was the daughter of famous Peruvian author and scholar Ricardo Palma and Cristina Román Olivier. Her brother Cle ...

María Wiesse María Jesús Isabel Wiesse Romero (19 November 1894, Lima – 29 July 1964, Lima) was a Peruvian poet, writer, essayist, anthologist, and film critic. Early life and education María Wiesse was born on 19 November 1894 in Lima. Her parents w ...

Luis Alberto Sánchez Luis Alberto Félix Sánchez Sánchez (October 12, 1900 – February 6, 1994) was a Peruvian lawyer, jurist, philosopher, historian, writer and politician. A historic member of the Peruvian Aprista Party, he became a Senator and member of two Co ...

* *

Abraham Valdelomar Pedro Abraham Valdelomar Pinto (April 27, 1888 - November 3, 1919) was a Peruvian narrator, poet, journalist, essayist and dramatist; he is considered the founder of the avant-garde in Peru, although more for his dandy-like public poses and his f ...

* * César Vallejo * Luis E. Valcárcel

Legacy

According to Peruvian historian Alberto Tauro del Pino, Variedades was “a milestone in the development of eruviangraphic journalism, a throbbing testimony of the political and social, cultural and sports activity carried out over five decades; and a repository of important writing collaborations ..

References

External links

''Variedades'' in the archive of the Ibero-American Institute
{{Authority control Defunct magazines published in Peru Publications established in 1908 Publications disestablished in 1931