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Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian
feast day The calendar of saints is the traditional Christian method of organizing a liturgical year by associating each day with one or more saints and referring to the day as the feast day or feast of said saint. The word "feast" in this context d ...
honoring a
martyr A martyr (, ''mártys'', "witness", or , ''marturia'', stem , ''martyr-'') is someone who suffers persecution and death for advocating, renouncing, or refusing to renounce or advocate, a religious belief or other cause as demanded by an externa ...
named Valentine, and through later folk traditions it has also become a significant cultural, religious and commercial celebration of
romance Romance (from Vulgar Latin , "in the Roman language", i.e., "Latin") may refer to: Common meanings * Romance (love), emotional attraction towards another person and the courtship behaviors undertaken to express the feelings * Romance languages, ...
and love in many regions of the world. There are a number of martyrdom stories associated with various Saint Valentines connected to February 14, including an account of the imprisonment of Saint Valentine of Rome for ministering to Christians persecuted under the Roman Empire in the third century. According to an early tradition, Saint Valentine restored sight to the blind daughter of his jailer. Numerous later additions to the legend have better related it to the theme of love: tradition maintains that Saint Valentine performed weddings for Christian soldiers who were forbidden to marry by the Roman emperor; an 18th-century embellishment to the legend claims he wrote the jailer's daughter a letter signed "Your Valentine" as a farewell before his execution. The 8th-century
Gelasian Sacramentary The so-called Gelasian Sacramentary (Latin: ''Sacramentarium Gelasianum'') is a book of Christian liturgy, containing the priest's part in celebrating the Eucharist. It is the second oldest western liturgical book that has survived: only the Vero ...
recorded the celebration of the Feast of Saint Valentine on February 14. The day became associated with romantic love in the 14th and 15th centuries, when notions of
courtly love Courtly love ( oc, fin'amor ; french: amour courtois ) was a medieval European literary conception of love that emphasized nobility and chivalry. Medieval literature is filled with examples of knights setting out on adventures and performing vari ...
flourished, apparently by association with the "
lovebirds Lovebird is the common name for the genus ''Agapornis'', a small group of parrots in the Old World parrot family Psittaculidae. Of the nine species in the genus, all are native to the African continent, with the grey-headed lovebird being native ...
" of early spring. In 18th-century England, it grew into an occasion for couples to express their love for each other by presenting flowers, offering confectionery, and sending greeting cards (known as "valentines"). Valentine's Day symbols that are used today include the heart-shaped outline, doves, and the figure of the winged
Cupid In classical mythology, Cupid (Latin Cupīdō , meaning "passionate desire") is the god of desire, lust, erotic love, attraction and affection. He is often portrayed as the son of the love goddess Venus (mythology), Venus and the god of war Mar ...
. In the 19th century, handmade cards gave way to mass-produced greetings.Leigh Eric Schmidt, "The Fashioning of a Modern Holiday: St. Valentine's Day, 1840–1870" ''Winterthur Portfolio'' 28.4 (Winter 1993), pp. 209–245. In Italy,
Saint Valentine's key Saint Valentine’s key is a charm used in the province of Padua, Italy. It is a metal key named after Saint Valentine, the patron saint of love and marriage, but also believed to offer a cure for epilepsy, traditionally known as ''"Saint Valentine ...
s are given to lovers "as a romantic symbol and an invitation to unlock the giver's heart", as well as to children to ward off
epilepsy Epilepsy is a group of non-communicable neurological disorders characterized by recurrent epileptic seizures. Epileptic seizures can vary from brief and nearly undetectable periods to long periods of vigorous shaking due to abnormal electrical ...
(called Saint Valentine's Malady). Saint Valentine's Day is not a public holiday in any country, although it is an official feast day in the Anglican Communion and the Lutheran Church. Many parts of the Eastern Orthodox Church also celebrate Saint Valentine's Day on July 6 in honor of Roman presbyter Saint Valentine, and on July 30 in honor of
Hieromartyr In the Eastern Orthodox tradition, a hieromartyr is a martyr (one who dies for his beliefs) who was a bishop or priest. Analogously, a monk who is a priest is known as a hieromonk. See also *New Martyr The title of New Martyr or Neomartyr ( el ...
Valentine, the Bishop of Interamna (modern
Terni Terni ( , ; lat, Interamna (Nahars)) is a city in the southern portion of the region of Umbria in central Italy. It is near the border with Lazio. The city is the capital of the province of Terni, located in the plain of the Nera river. It is ...
).


Saint Valentine


History

Numerous early Christian martyrs were named Valentine. The Valentines honored on February 14 are Valentine of Rome (''Valentinus presb. m. Romae'') and Valentine of Terni (''Valentinus ep. Interamnensis m. Romae''). Valentine of
Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus (legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...
was a priest in Rome who was martyred in 269 and was buried on the
Via Flaminia The Via Flaminia or Flaminian Way was an ancient Roman road leading from Rome over the Apennine Mountains to ''Ariminum'' (Rimini) on the coast of the Adriatic Sea, and due to the ruggedness of the mountains was the major option the Romans had ...
. The relics of Saint Valentine were kept in the Church and Catacombs of San Valentino in Rome, which "remained an important pilgrim site throughout the Middle Ages until the relics of Saint Valentine were transferred to the church of
Santa Prassede The Basilica of Saint Praxedes ( la, Basilica Sanctae Praxedis, it, Basilica di Santa Prassede all’Esquillino), commonly known in Italian as Santa Prassede, is an early medieval titular church and minor basilica located near the papal basilic ...
during the pontificate of Nicholas IV 288–1292.Matilda Webb, The Churches and Catacombs of Early Christian Rome, 2001, Sussex Academic Press. The flower-crowned skull of Saint Valentine is exhibited in the Basilica of
Santa Maria in Cosmedin The Basilica of Saint Mary in Cosmedin ( it, Basilica di Santa Maria in Cosmedin or ''de Schola Graeca'') is a minor basilica church in Rome, Italy. It is located in the rione of Ripa. History According to Byzantine historian Andrew Ekonomo ...
, Rome. Other relics are found at
Whitefriar Street Carmelite Church Whitefriar Street Carmelite Church is a Roman Catholic church in Dublin, Ireland maintained by the Carmelite order. The church is noted for having the relics of Saint Valentine, which were donated to the church in the 19th century by Pope Gre ...
in Dublin, Ireland. Valentine of Terni became bishop of Interamna (now
Terni Terni ( , ; lat, Interamna (Nahars)) is a city in the southern portion of the region of Umbria in central Italy. It is near the border with Lazio. The city is the capital of the province of Terni, located in the plain of the Nera river. It is ...
, in central Italy) and is said to have been martyred during the persecution under Emperor
Aurelian Aurelian ( la, Lucius Domitius Aurelianus; 9 September 214 October 275) was a Roman emperor, who reigned during the Crisis of the Third Century, from 270 to 275. As emperor, he won an unprecedented series of military victories which reunited t ...
in 273. He is buried on the Via Flaminia, but in a different location from Valentine of Rome. His relics are at the Basilica of Saint Valentine in Terni (''Basilica di San Valentino''). Professor Jack B. Oruch of the University of Kansas notes that "abstracts of the acts of the two saints were in nearly every church and monastery of Europe."Alison Chapman. Patrons and Patron Saints in Early Modern English Literature. Routledge. pg. 122. A relic claimed to be Saint Valentine of Terni's head was preserved in the abbey of
New Minster, Winchester The New Minster in Winchester was a royal Benedictine abbey founded in 901 in Winchester in the English county of Hampshire. Alfred the Great had intended to build the monastery, but only got around to buying the land. His son, Edward the Elder, ...
, and venerated. The ''
Catholic Encyclopedia The ''Catholic Encyclopedia: An International Work of Reference on the Constitution, Doctrine, Discipline, and History of the Catholic Church'' (also referred to as the ''Old Catholic Encyclopedia'' and the ''Original Catholic Encyclopedia'') i ...
'' speaks of a third saint named Valentine who was mentioned in early
martyrologies A martyrology is a catalogue or list of martyrs and other saints and beatification, beati arranged in the calendar order of their anniversaries or feasts. Local martyrologies record exclusively the custom of a particular Church. Local lists were ...
under date of February 14. He was martyred in Africa with a number of companions, but nothing more is known about him. February 14 is celebrated as Saint Valentine's Day in various
Christian denomination A Christian denomination is a distinct religious body within Christianity that comprises all church congregations of the same kind, identifiable by traits such as a name, particular history, organization, leadership, theological doctrine, worsh ...
s; it has, for example, the rank of "commemoration" in the
calendar of saints The calendar of saints is the traditional Christian method of organizing a liturgical year by associating each day with one or more saints and referring to the day as the feast day or feast of said saint. The word "feast" in this context d ...
in the
Anglican Communion The Anglican Communion is the third largest Christian communion after the Roman Catholic and Eastern Orthodox churches. Founded in 1867 in London, the communion has more than 85 million members within the Church of England and other ...
. The
feast day The calendar of saints is the traditional Christian method of organizing a liturgical year by associating each day with one or more saints and referring to the day as the feast day or feast of said saint. The word "feast" in this context d ...
of Saint Valentine is given in the
calendar of saints The calendar of saints is the traditional Christian method of organizing a liturgical year by associating each day with one or more saints and referring to the day as the feast day or feast of said saint. The word "feast" in this context d ...
of the
Lutheran Church Lutheranism is one of the largest branches of Protestantism, identifying primarily with the theology of Martin Luther, the 16th-century German monk and reformer whose efforts to reform the theology and practice of the Catholic Church launched th ...
. In the 1969 revision of the
Roman Catholic Calendar of Saints The General Roman Calendar is the liturgical calendar that indicates the dates of celebrations of saints and mysteries of the Lord (Jesus Christ) in the Roman Rite of the Catholic Church, wherever this liturgical rite is in use. These celebra ...
, the feast day of Saint Valentine on February 14 was relegated from the
General Roman Calendar The General Roman Calendar is the liturgical calendar that indicates the dates of celebrations of saints and mysteries of the Lord (Jesus Christ) in the Roman Rite of the Catholic Church, wherever this liturgical rite is in use. These celebra ...
to particular (local or even national) calendars for the following reason: "Though the memorial of Saint Valentine is ancient, it is left to particular calendars, since, apart from his name, nothing is known of Saint Valentine except that he was buried on the Via Flaminia on February 14." Therefore, as he remains within the
Roman Martyrology The ''Roman Martyrology'' ( la, Martyrologium Romanum) is the official martyrology of the Catholic Church. Its use is obligatory in matters regarding the Roman Rite liturgy, but dioceses, countries and religious institutes may add duly approved ...
, he may be recognised optionally during mass outside of
Christmastide Christmastide is a season of the liturgical year in most Christian churches. In some, Christmastide is identical to Twelvetide. For the Catholic Church, Lutheran Church, Anglican Church and Methodist Church, Christmastide begins on 24 December ...
and
Eastertide Eastertide (also known as Eastertime or the Easter season) or Paschaltide (also known as Paschaltime or the Paschal season) is a festal season in the liturgical year of Christianity that focuses on celebrating the Resurrection of Jesus Christ. ...
. The feast day is still celebrated in
Balzan Balzan ( mt, Ħal Balzan) is a municipality in the Central Region of Malta, one of the so-called three villages, together with Attard and Lija. The village originally consisted of a group of small dwellings and farms but eventually grew, becom ...
(
Malta Malta ( , , ), officially the Republic of Malta ( mt, Repubblika ta' Malta ), is an island country in the Mediterranean Sea. It consists of an archipelago, between Italy and Libya, and is often considered a part of Southern Europe. It lies ...
), where relics of the saint are claimed to be found, and also throughout the world by
Traditionalist Catholics Traditionalist Catholicism is the set of beliefs, practices, customs, traditions, liturgical forms, devotions, and presentations of Catholic teaching that existed in the Catholic Church before the liberal reforms of the Second Vatican Council (1 ...
who follow the older, pre-
Second Vatican Council The Second Ecumenical Council of the Vatican, commonly known as the , or , was the 21st Catholic ecumenical councils, ecumenical council of the Roman Catholic Church. The council met in St. Peter's Basilica in Rome for four periods (or sessions) ...
calendar (see
General Roman Calendar of 1960 This article lists the feast days of the General Roman Calendar as approved on 25 July 1960 by Pope John XXIII's ''motu proprio'' '' Rubricarum instructum'' and promulgated by the Sacred Congregation of Rites the following day, 26 July 1960, by th ...
). In the
Eastern Orthodox Church The Eastern Orthodox Church, also called the Orthodox Church, is the second-largest Christian church, with approximately 220 million baptized members. It operates as a communion of autocephalous churches, each governed by its bishops via ...
, Saint Valentine is recognized on
July 6 Events Pre-1600 * 371 BC – The Battle of Leuctra shatters Sparta's reputation of military invincibility. * 640 – Battle of Heliopolis: The Muslim Arab army under 'Amr ibn al-'As defeat the Byzantine forces near Heliopolis (Egypt) ...
, on which
Saint Valentine Saint Valentine ( it, San Valentino; la, Valentinus) was a 3rd-century Roman saint, commemorated in Western Christianity on February 14 and in Eastern Orthodoxy on July 6. From the High Middle Ages, his Saints' Day has been associated with a ...
, the Roman presbyter, is honoured; in addition, the Eastern Orthodox Church observes the feast of Hieromartyr Valentine, Bishop of Interamna, on
July 30 Events Pre-1600 * 762 – Baghdad is founded. *1419 – First Defenestration of Prague: A crowd of radical Hussites kill seven members of the Prague city council. *1502 – Christopher Columbus lands at Guanaja in the Bay Islands ...
.


Legends

J.C. Cooper, in ''The Dictionary of Christianity'', writes that Saint Valentine was "a priest of Rome who was imprisoned for succouring persecuted Christians."J.C. Cooper, ''Dictionary of Christianity'', 2013, Routledge. Contemporary records of Saint Valentine were most probably destroyed during this
Diocletianic Persecution The Diocletianic or Great Persecution was the last and most severe persecution of Christians in the Roman Empire. In 303, the emperors Diocletian, Maximian, Galerius, and Constantius issued a series of edicts rescinding Christians' legal rights ...
in the early 4th century. In the 5th or 6th century, a work called ''Passio Marii et Marthae'' published a story of martyrdom for Saint Valentine of Rome, perhaps by borrowing tortures that happened to other saints, as was usual in the literature of that period. The same events are found in '' Bede's Martyrology'', which was compiled in the 8th century.Ansgar, 1986, pp. 49–50 It states that Saint Valentine was persecuted as a Christian and interrogated by Roman Emperor
Claudius II Marcus Aurelius Claudius "Gothicus" (10 May 214 – January/April 270), also known as Claudius II, was Roman emperor from 268 to 270. During his reign he fought successfully against the Alemanni and decisively defeated the Goths at the Battle ...
in person. Claudius was impressed by Valentine and had a discussion with him, attempting to get him to convert to Roman
paganism Paganism (from classical Latin ''pāgānus'' "rural", "rustic", later "civilian") is a term first used in the fourth century by early Christianity, early Christians for people in the Roman Empire who practiced polytheism, or ethnic religions ot ...
in order to save his life. Valentine refused and tried to convert Claudius to Christianity instead. Because of this, he was executed. Before his execution, he is reported to have performed a miracle by healing Julia, the blind daughter of his jailer Asterius. The jailer's daughter and his forty-six member
household A household consists of two or more persons who live in the same dwelling. It may be of a single family or another type of person group. The household is the basic unit of analysis in many social, microeconomic and government models, and is im ...
, family members and servants, came to believe in
Jesus Jesus, likely from he, יֵשׁוּעַ, translit=Yēšūaʿ, label=Hebrew/Aramaic ( AD 30 or 33), also referred to as Jesus Christ or Jesus of Nazareth (among other names and titles), was a first-century Jewish preacher and religious ...
and were
baptized Baptism (from grc-x-koine, βάπτισμα, váptisma) is a form of ritual purification—a characteristic of many religions throughout time and geography. In Christianity, it is a Christian sacrament of initiation and adoption, almost ...
. A later ''Passio'' repeated the legend, adding that
Pope Julius I Pope Julius I was the bishop of Rome from 6 February 337 to his death on 12 April 352. He is notable for asserting the authority of the pope over the Arian Eastern bishops, as well as a dubious claim that he set 25 December as the official birthda ...
built a church over his sepulchre (it is a confusion with a 4th-century tribune called Valentino, who donated land to build a church at a time when Julius was a Pope). The legend was picked up as fact by later martyrologies, starting with
Bede Bede ( ; ang, Bǣda , ; 672/326 May 735), also known as Saint Bede, The Venerable Bede, and Bede the Venerable ( la, Beda Venerabilis), was an English monk at the monastery of St Peter and its companion monastery of St Paul in the Kingdom o ...
's martyrology in the 8th century. It was repeated in the 13th century, in ''
The Golden Legend The ''Golden Legend'' (Latin: ''Legenda aurea'' or ''Legenda sanctorum'') is a collection of hagiographies by Jacobus de Voragine that was widely read in late medieval Europe. More than a thousand manuscripts of the text have survived.Hilary ...
''. There is an additional embellishment to ''The Golden Legend'', which according to Henry Ansgar Kelly, was added in the 18th century and widely repeated.Ansgar, 1986, p. 59. It originated in the 1797 edition of ''Kemmish's Annual'', according to Frank Staff, ''The Valentine and Its Origins'' (London, 1969), p. 122. Ansgar was unable to corroborate this. On the evening before Valentine was to be
executed Capital punishment, also known as the death penalty, is the state-sanctioned practice of deliberately killing a person as a punishment for an actual or supposed crime, usually following an authorized, rule-governed process to conclude that t ...
, he is supposed to have written the first "valentine" card himself, addressed to the daughter of his jailer Asterius, who was no longer blind, signing as "Your Valentine." The expression "From your Valentine" was later adopted by modern Valentine letters.Ruth Webb Lee, ''A History of Valentines'', 1952, Studio Publications in association with Crowell. This legend has been published by both
American Greetings American Greetings Corporation is a privately owned American company and is the world's second largest greeting card producer behind Hallmark Cards. Based in Westlake, Ohio, a suburb of Cleveland, Ohio, Cleveland, the company sells paper greeting ...
and
The History Channel History (formerly The History Channel from January 1, 1995 to February 15, 2008, stylized as HISTORY) is an American pay television network and flagship channel owned by A&E Networks, a joint venture between Hearst Communications and the Disney ...
.
John Foxe John Foxe (1516/1517 – 18 April 1587), an English historian and martyrologist, was the author of '' Actes and Monuments'' (otherwise ''Foxe's Book of Martyrs''), telling of Christian martyrs throughout Western history, but particularly the su ...
, a 16th-century English historian, and the
Order of Carmelites , image = , caption = Coat of arms of the Carmelites , abbreviation = OCarm , formation = Late 12th century , founder = Early hermits of Mount Carmel , founding_location = Mount Car ...
state that Saint Valentine was buried in the Church of Saint Praxedes in Rome, located near the cemetery of
Saint Hippolytus Hippolytus of Rome (, ; c. 170 – c. 235 AD) was one of the most important second-third century Christian theologians, whose provenance, identity and corpus remain elusive to scholars and historians. Suggested communities include Rome, Palestin ...
. This order says that according to legend, "Julia herself planted a pink-blossomed almond tree near his grave. Today, the almond tree remains a symbol of abiding love and friendship." Another embellishment suggests that Saint Valentine performed clandestine Christian weddings for soldiers who were forbidden to marry.David James Harkness, Legends and Lore: Southerns Indians Flowers Holidays, vol. XL, No. 2, April 1961, University of Tennessee Newsletter (bimonthly), p. 15. The Roman Emperor Claudius II supposedly forbade this in order to grow his army, believing that married men did not make for good soldiers.Max L. Christensen, ''Heroes and Saints: More Stories of People Who Made a Difference'', 1997, Westminster John Knox Press. Chapter "The First Valentine", p. 25 However, George Monger writes that this marriage ban was never issued and that Claudius II told his soldiers to take two or three women for themselves after his victory over the
Goths The Goths ( got, 𐌲𐌿𐍄𐌸𐌹𐌿𐌳𐌰, translit=''Gutþiuda''; la, Gothi, grc-gre, Γότθοι, Gótthoi) were a Germanic people who played a major role in the fall of the Western Roman Empire and the emergence of medieval Europe ...
. According to legend, in order "to remind these men of their vows and God's love, Saint Valentine is said to have cut hearts from parchment", giving them to these soldiers and
persecuted Christians The persecution of Christians can be historically traced from the first century of the Christian era to the present day. Christian missionaries and converts to Christianity have both been targeted for persecution, sometimes to the point of ...
, a possible origin of the widespread use of hearts on Saint Valentine's Day.Frank Staff, ''The Valentine & Its Origins'', 1969, Frederick A. Praeger. Saint Valentine supposedly wore a purple
amethyst Amethyst is a violet variety of quartz. The name comes from the Koine Greek αμέθυστος ''amethystos'' from α- ''a-'', "not" and μεθύσκω (Ancient Greek) / μεθώ (Modern Greek), "intoxicate", a reference to the belief that t ...
ring, customarily worn on the hands of Christian
bishop A bishop is an ordained clergy member who is entrusted with a position of authority and oversight in a religious institution. In Christianity, bishops are normally responsible for the governance of dioceses. The role or office of bishop is ca ...
s with an image of
Cupid In classical mythology, Cupid (Latin Cupīdō , meaning "passionate desire") is the god of desire, lust, erotic love, attraction and affection. He is often portrayed as the son of the love goddess Venus (mythology), Venus and the god of war Mar ...
engraved in it, a recognizable symbol associated with love that was legal under the Roman Empire;''The Illustrated Library of the Natural Sciences'', Volume 1, 1958, Simon and Schuster. p. 85 "The amethyst is the birthstone for February, and Saint Valentine is supposed to have worn an amethyst engraved with a figure of Cupid" Roman soldiers would recognize the ring and ask him to perform marriage for them. Probably due to the association with Saint Valentine, amethyst has become the
birthstone A birthstone is a gemstone A gemstone (also called a fine gem, jewel, precious stone, or semiprecious stone) is a piece of mineral crystal which, in cut and polished form, is used to make jewelry or other adornments. However, certain rock ...
of February, which is thought to attract love.


Folk traditions

While the European folk traditions connected with Saint Valentine and Saint Valentine's Day have become marginalized by modern customs connecting the day with
romantic love Romance or romantic love is a feeling of love for, or a Interpersonal attraction, strong attraction towards another person, and the Courtship, courtship behaviors undertaken by an individual to express those overall feelings and resultant emot ...
, there are still some connections with the advent of
spring Spring(s) may refer to: Common uses * Spring (season), a season of the year * Spring (device), a mechanical device that stores energy * Spring (hydrology), a natural source of water * Spring (mathematics), a geometric surface in the shape of a ...
. While the custom of sending cards, flowers, chocolates and other gifts originated in the UK, Valentine's Day still remains connected with various regional customs in England. In
Norfolk Norfolk () is a ceremonial and non-metropolitan county in East Anglia in England. It borders Lincolnshire to the north-west, Cambridgeshire to the west and south-west, and Suffolk to the south. Its northern and eastern boundaries are the No ...
, a character called "Jack" Valentine knocks on the rear door of houses, leaving sweets and presents for children. Although he was leaving treats, many children were scared of this mystical person. In
Slovenia Slovenia ( ; sl, Slovenija ), officially the Republic of Slovenia (Slovene: , abbr.: ''RS''), is a country in Central Europe. It is bordered by Italy to the west, Austria to the north, Hungary to the northeast, Croatia to the southeast, an ...
, Saint Valentine or
Zdravko Zdravko () is a masculine given name of South Slavic origin derived from word "zdrav" meaning "healthy". Notable people with the name include: *Zdravko Čolić, Bosnian singer *Zdravko Ježić, Croatian water polo player *Zdravko Kovačić, Croat ...
was one of the saints of spring, the saint of good health and the patron of
beekeepers A beekeeper is a person who keeps honey bees. Beekeepers are also called honey farmers, apiarists, or less commonly, apiculturists (both from the Latin '' apis'', bee; cf. apiary). The term beekeeper refers to a person who keeps honey bees i ...
and pilgrims. A proverb says that "Saint Valentine brings the keys of roots". Plants and flowers start to grow on this day. It has been celebrated as the day when the first work in the vineyards and in the fields commences. It is also said that birds propose to each other or marry on that day. Another proverb says ''"Valentin – prvi spomladin"'' ("Valentine – the first spring saint"), as in some places (especially
White Carniola White Carniola ( sl, Bela krajina; german: Weißkrain or ''Weiße Mark'') is a traditional region in southeastern Slovenia on the border with Croatia. Due to its smallness, it is often considered a subunit of the broader Lower Carniola region, alth ...
), Saint Valentine marks the beginning of spring. Valentine's Day has only recently been celebrated as the day of love. The day of love was traditionally March 12,
Saint Gregory Pope Gregory I ( la, Gregorius I; – 12 March 604), commonly known as Saint Gregory the Great, was the bishop of Rome from 3 September 590 to his death. He is known for instigating the first recorded large-scale mission from Rome, the Gregoria ...
's day, or February 22, Saint Vincent's Day. The patron of love was Saint Anthony, whose day has been celebrated on June 13.


Connection with romantic love


Possible ancient origins

The "Feast" (
Latin Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the ...
: "in natali", lit.: on the birthday) of Saint Valentine originated in Christendom and has been marked by the Western Church of Christendom in honour of one of the
Christian martyr In Christianity, a martyr is a person considered to have died because of their testimony for Jesus or faith in Jesus. In years of the early church, stories depict this often occurring through death by sawing, stoning, crucifixion, burning at th ...
s named Valentine, as recorded in the 8th-century
Gelasian Sacramentary The so-called Gelasian Sacramentary (Latin: ''Sacramentarium Gelasianum'') is a book of Christian liturgy, containing the priest's part in celebrating the Eucharist. It is the second oldest western liturgical book that has survived: only the Vero ...
. In
Ancient Rome In modern historiography, ancient Rome refers to Roman civilisation from the founding of the city of Rome in the 8th century BC to the collapse of the Western Roman Empire in the 5th century AD. It encompasses the Roman Kingdom (753–509 B ...
,
Lupercalia Lupercalia was a pastoral festival of Ancient Rome observed annually on February 15 to purify the city, promoting health and fertility. Lupercalia was also known as ''dies Februatus'', after the purification instruments called ''februa'', the b ...
was observed February 13–15 on behalf of Pan and
Juno Juno commonly refers to: *Juno (mythology), the Roman goddess of marriage and queen of the gods *Juno (film), ''Juno'' (film), 2007 Juno may also refer to: Arts, entertainment and media Fictional characters *Juno, in the film ''Jenny, Juno'' *Ju ...
, pagan gods of love, marriage and fertility. It was a rite connected to purification and health, and had only slight connection to fertility (as a part of health) and none to love. The celebration of Saint Valentine is not known to have had any romantic connotations until
Chaucer Geoffrey Chaucer (; – 25 October 1400) was an English poet, author, and civil servant best known for '' The Canterbury Tales''. He has been called the "father of English literature", or, alternatively, the "father of English poetry". He w ...
's poetry about "Valentine's Day" in the 14th century, some seven hundred years after celebration of Lupercalia is believed to have ceased. Lupercalia was a festival local to the city of Rome. The more general Festival of
Juno Februa A festival said to be of Juno Februata or Juno Februa, though it does not appear in Ovid's ''Fasti'', was described by Alban Butler, famous as the author of ''Butler's Lives of Saints'', who presented an aspect of the Roman Lupercalia as a festival ...
, meaning "Juno the purifier" or "the chaste Juno", was celebrated on February 13–14. Although the Pope
Gelasius I Pope Gelasius I was the bishop of Rome from 1 March 492 to his death on 19 November 496. Gelasius was a prolific author whose style placed him on the cusp between Late Antiquity and the Early Middle Ages.The title of his biography by Walter Ullma ...
(492–496) article in the Catholic Encyclopedia says that he abolished Lupercalia, theologian and Methodist minister
Bruce Forbes Bruce David Forbes (born March 30, 1948) is an ordained minister in the United Methodist Church. Born in Michigan, he grew up in Mitchell, South Dakota. His parents, Ernest Linwood Forbes and Marie Louise Forbes, met in Rochester. Ernie eventually ...
wrote that "no evidence" has been demonstrated to link Saint Valentine's Day and the rites of the ancient Roman purification festival of
Lupercalia Lupercalia was a pastoral festival of Ancient Rome observed annually on February 15 to purify the city, promoting health and fertility. Lupercalia was also known as ''dies Februatus'', after the purification instruments called ''februa'', the b ...
, despite claims by many authors to the contrary.For example, one source claims incorrectly that "Pope Gelasius I muddled things in the 5th century by combining St. Valentine's Day with Lupercalia to expel the pagan rituals." Seipel, Arnie
''The Dark Origins Of Valentine's Day''
, Nation Public Radio, February 13, 2011
Some researchers have theorized that Gelasius I replaced Lupercalia with the celebration of the
Purification of the Blessed Virgin Mary The Presentation of Jesus at the Temple (or ''in the temple'') is an early episode in the life of Jesus Christ, describing his presentation at the Temple in Jerusalem, that is celebrated by many churches 40 days after Christmas on Candlemas, o ...
and claim a connection to the 14th century's connotations of romantic love, but there is no historical indication that he ever intended such a thing.Ansgar, 1976, pp. 60–61. The replacement of Lupercalia with Saint Valentine's celebration was suggested by researchers Kellog and Cox. Ansgar says "It is hardly credible, then, that Pope Gelasius could have introduced the feast of the Purification to counteract the Lupercalia, and in fact the historical records of his pontificate give no hint of such an action."Jack B. Oruch, "St. Valentine, Chaucer, and Spring in February" ''Speculum'' 56.3 (July 1981:534–565) Also, the dates do not fit because at the time of Gelasius I, the feast was only celebrated in Jerusalem, and it was on February 14 only because Jerusalem placed the Nativity of Jesus (Christmas) on January 6.Ansgar, 1976, pp. 60–61. This feast is celebrated 40 days after the Nativity. In Jerusalem the Nativity was celebrated on January 6, and this feast in February 14. But, in the West and even in Eastern places such as Antioch and Alexandria, Nativity was celebrated on December 25, and this Purification was not celebrated. When this feast was introduced to Rome, it was directly placed in February 2. Around that time, Jerusalem adopted the Nativity date of December 25 and moved the Purification to February 2. Although it was called "Purification of the Blessed Virgin Mary", it also dealt with the presentation of Jesus at the temple.Ansgar, 1976, pp. 60–61. Jerusalem's Purification of the Blessed Virgin Mary on February 14 became the
Presentation of Jesus at the Temple The Presentation of Jesus at the Temple (or ''in the temple'') is an early episode in the life of Jesus Christ, describing his presentation at the Temple in Jerusalem, that is celebrated by many churches 40 days after Christmas on Candlemas, ...
on February 2 as it was introduced to Rome and other places in the sixth century, after Gelasius I's time.
Alban Butler Alban Butler (13 October 171015 May 1773) was an English Roman Catholic priest and hagiographer. Biography Alban Butler was born in 1710, at Appletree, Aston le Walls, Northamptonshire, the second son of Simon Butler, Esq. His father died when ...
in his ''
The Lives of the Fathers, Martyrs, and Other Principal Saints Alban Butler (13 October 171015 May 1773) was an English Roman Catholic priest and hagiographer. Biography Alban Butler was born in 1710, at Appletree, Aston le Walls, Northamptonshire, the second son of Simon Butler, Esq. His father died when ...
'' (1756–1759) claimed without proof that boys and girls in Lupercalia drew names from a jar to make couples, and that modern Valentine's letters originated from this custom. In reality, this practice originated in the Middle Ages, with no link to Lupercalia, with boys drawing the names of girls at random to couple with them. This custom was combated by priests, for example by
Frances de Sales Francis de Sales (french: François de Sales; it, Francesco di Sales; 21 August 156728 December 1622) was a Bishop of Geneva and is revered as a saint in the Catholic Church. He became noted for his deep faith and his gentle approach to ...
around 1600, apparently by replacing it with a religious custom of girls drawing the names of apostles from the
altar An altar is a table or platform for the presentation of religious offerings, for sacrifices, or for other ritualistic purposes. Altars are found at shrines, temples, churches, and other places of worship. They are used particularly in paga ...
. However, this religious custom is recorded as early as the 13th century in the life of Saint
Elizabeth of Hungary Elizabeth of Hungary (german: Heilige Elisabeth von Thüringen, hu, Árpád-házi Szent Erzsébet, sk, Svätá Alžbeta Uhorská; 7 July 1207 – 17 November 1231), also known as Saint Elizabeth of Thuringia, or Saint Elisabeth of Thuringia, ...
, so it could have a different origin.Ansgar, 1986, pp
58–63


Chaucer's ''Parliament of Fowls''

The first recorded association of Valentine's Day with romantic love is believed to be in the ''
Parliament of Fowls The ''Parlement of Foules'' (modernized: ''Parliament of Fowls''), also called the ''Parlement of Briddes'' (''Parliament of Birds'') or the ''Assemble of Foules'' (''Assembly of Fowls''), is a poem by Geoffrey Chaucer (1343?–1400) made up ...
'' (1382) by
Geoffrey Chaucer Geoffrey Chaucer (; – 25 October 1400) was an English poet, author, and civil servant best known for ''The Canterbury Tales''. He has been called the "father of English literature", or, alternatively, the "father of English poetry". He wa ...
, a
dream vision A dream vision or ''visio'' is a literary device in which a dream or vision is recounted as having revealed knowledge or a truth that is not available to the dreamer or visionary in a normal waking state. While dreams occur frequently throughout ...
portraying a parliament for birds to choose their mates.Oruch, Jack B.,
St. Valentine, Chaucer, and Spring in February
", ''Speculum'', 56 (1981): 534–65. Oruch's survey of the literature finds no association between Valentine and romance prior to Chaucer. He concludes that Chaucer is likely to be "the original mythmaker in this instance.

Honouring the first anniversary of the engagement of fifteen-year-old King
Richard II of England Richard II (6 January 1367 – ), also known as Richard of Bordeaux, was King of England from 1377 until he was deposed in 1399. He was the son of Edward the Black Prince, Prince of Wales, and Joan, Countess of Kent. Richard's father die ...
to fifteen-year-old
Anne of Bohemia Anne of Bohemia (11 May 1366 – 7 June 1394), also known as Anne of Luxembourg, was Queen of England as the first wife of King Richard II. A member of the House of Luxembourg, she was the eldest daughter of Charles IV, Holy Roman Emperor and ...
, Chaucer wrote (in
Middle English Middle English (abbreviated to ME) is a form of the English language that was spoken after the Norman conquest of 1066, until the late 15th century. The English language underwent distinct variations and developments following the Old English p ...
):
""
In modern English:
"For this was on Saint Valentine's Day
When every bird comes there to choose his match
Of every kind that men may think of
And that so huge a noise they began to make
That earth and air and tree and every lake
Was so full, that not easily was there space
For me to stand—so full was all the place."
Readers have uncritically assumed that Chaucer was referring to February 14 as Valentine's Day. Henry Ansgar Kelly has observed that Chaucer might have had in mind the feast day of St. Valentine of Genoa, an early
bishop of Genoa The Archdiocese of Genoa ( la, Archidioecesis Ianuensis) is a Latin Church ecclesiastical territory or diocese of the Catholic Church in Italy. Erected in the 3rd century, it was elevated to an archdiocese on 20 March 1133. The archdiocese of Ge ...
who died around AD 307; it was probably celebrated on May 3. A treaty providing for Richard II and Anne's marriage, the subject of the poem, was signed on May 2, 1381. Jack B. Oruch notes that the date on which spring begins has changed since Chaucer's time because of the
precession of the equinoxes In astronomy, axial precession is a gravity-induced, slow, and continuous change in the orientation of an astronomical body's rotational axis. In the absence of precession, the astronomical body's orbit would show axial parallelism. In particu ...
and the introduction of the more accurate
Gregorian calendar The Gregorian calendar is the calendar used in most parts of the world. It was introduced in October 1582 by Pope Gregory XIII as a modification of, and replacement for, the Julian calendar. The principal change was to space leap years dif ...
only in 1582. On the
Julian calendar The Julian calendar, proposed by Roman consul Julius Caesar in 46 BC, was a reform of the Roman calendar. It took effect on , by edict. It was designed with the aid of Greek mathematicians and astronomers such as Sosigenes of Alexandr ...
in use in Chaucer's time, February 14 would have fallen on the date now called February 23, a time when some birds have started mating and nesting in England. Chaucer's ''Parliament of Fowls'' refers to a supposedly established tradition, but there is no record of such a tradition before Chaucer. The speculative derivation of sentimental customs from the distant past began with 18th-century
antiquaries An antiquarian or antiquary () is an fan (person), aficionado or student of antiquities or things of the past. More specifically, the term is used for those who study history with particular attention to ancient artifact (archaeology), artifac ...
, notably
Alban Butler Alban Butler (13 October 171015 May 1773) was an English Roman Catholic priest and hagiographer. Biography Alban Butler was born in 1710, at Appletree, Aston le Walls, Northamptonshire, the second son of Simon Butler, Esq. His father died when ...
, the author of ''Butler's Lives of Saints'', and have been perpetuated even by respectable modern scholars. Most notably, "the idea that Valentine's Day customs perpetuated those of the Roman
Lupercalia Lupercalia was a pastoral festival of Ancient Rome observed annually on February 15 to purify the city, promoting health and fertility. Lupercalia was also known as ''dies Februatus'', after the purification instruments called ''februa'', the b ...
has been accepted uncritically and repeated, in various forms, up to the present".Oruch 1981:539. Three other authors who made poems about
birds mating Birds are a group of warm-blooded vertebrates constituting the class Aves (), characterised by feathers, toothless beaked jaws, the laying of hard-shelled eggs, a high metabolic rate, a four-chambered heart, and a strong yet lightweight s ...
on St. Valentine's Day around the same years:
Otton de Grandson Otto de Grandson (c. 1238–1328), sometimes numbered Otto I to distinguish him from later members of his family with the same name, was the most prominent of the Savoyard knights in the service of King Edward I of England, to whom he was the cl ...
from Savoy,
John Gower John Gower (; c. 1330 – October 1408) was an English poet, a contemporary of William Langland and the Pearl Poet, and a personal friend of Geoffrey Chaucer Geoffrey Chaucer (; – 25 October 1400) was an English poet, author, and civ ...
from England, and a knight called Pardo from Valencia. Chaucer most probably predated all of them; but due to the difficulty of dating medieval works, it is not possible to ascertain which of the four may have influenced the others.


Court of love

The earliest description of February 14 as an annual celebration of love appears in the ''Charter of the Court of Love''. The charter, allegedly issued by
Charles VI of France Charles VI (3 December 136821 October 1422), nicknamed the Beloved (french: le Bien-Aimé) and later the Mad (french: le Fol or ''le Fou''), was King of France from 1380 until his death in 1422. He is known for his mental illness and psychotic ...
at
Mantes-la-Jolie Mantes-la-Jolie (, often informally called Mantes) is a commune in the Yvelines department in the Île-de-France region of north-central France. It is located to the west of Paris, from the centre of the capital. Mantes-la-Jolie is a subprefe ...
in 1400, describes lavish festivities to be attended by several members of the royal court, including a feast, amorous song and poetry competitions,
jousting Jousting is a martial game or hastilude between two horse riders wielding lances with blunted tips, often as part of a tournament (medieval), tournament. The primary aim was to replicate a clash of heavy cavalry, with each participant trying t ...
and dancing. Amid these festivities, the attending ladies would hear and rule on disputes from lovers.Goodrich, Peter (1996) ''Law in the Courts of Love'' No other record of the court exists, and none of those named in the charter were present at Mantes except Charles's queen,
Isabeau of Bavaria Isabeau of Bavaria (or Isabelle; also Elisabeth of Bavaria-Ingolstadt; c. 1370 – September 1435) was Queen of France from 1385 to 1422. She was born into the House of Wittelsbach as the only daughter of Duke Stephen III of Bavaria-Ingol ...
, who may well have imagined it all while waiting out a plague.Ansgar, 1986, Chapter 8, The Hibermantino of the Mating Season, pp. 131–138


Valentine poetry

The earliest surviving valentine is a 15th-century rondeau written by
Charles, Duke of Orléans Charles of Orléans (24 November 1394 – 5 January 1465) was Duke of Orléans from 1407, following the murder of his father, Louis I, Duke of Orléans. He was also Duke of Valois, Count of Beaumont-sur-Oise and of Blois, Lord of Coucy, and t ...
to his wife, which commences. At the time, the duke was being held in the
Tower of London The Tower of London, officially His Majesty's Royal Palace and Fortress of the Tower of London, is a historic castle on the north bank of the River Thames in central London. It lies within the London Borough of Tower Hamlets, which is separa ...
following his capture at the
Battle of Agincourt The Battle of Agincourt ( ; french: Azincourt ) was an English victory in the Hundred Years' War. It took place on 25 October 1415 (Saint Crispin's Day) near Azincourt, in northern France. The unexpected English victory against the numerica ...
, 1415. The earliest surviving valentines in English appear to be those in the ''
Paston Letters The ''Paston Letters'' is a collection of correspondence between members of the Paston family of Norfolk gentry and others connected with them in England between the years 1422 and 1509. The collection also includes state papers and other impor ...
'', written in 1477 by Margery Brewes to her future husband John Paston "my right well-beloved Valentine". Valentine's Day is mentioned ruefully by Ophelia in
William Shakespeare William Shakespeare ( 26 April 1564 – 23 April 1616) was an English playwright, poet and actor. He is widely regarded as the greatest writer in the English language and the world's pre-eminent dramatist. He is often called England's nation ...
's ''
Hamlet ''The Tragedy of Hamlet, Prince of Denmark'', often shortened to ''Hamlet'' (), is a tragedy written by William Shakespeare sometime between 1599 and 1601. It is Shakespeare's longest play, with 29,551 words. Set in Denmark, the play depicts ...
'' (1600–1601):
John Donne John Donne ( ; 22 January 1572 – 31 March 1631) was an English poet, scholar, soldier and secretary born into a recusant family, who later became a clergy, cleric in the Church of England. Under royal patronage, he was made Dean of St Paul's ...
used the legend of the marriage of the birds as the starting point for his
epithalamion An epithalamium (; Latin form of Greek ἐπιθαλάμιον ''epithalamion'' from ἐπί ''epi'' "upon," and θάλαμος ''thalamos'' nuptial chamber) is a poem written specifically for the bride on the way to her marital chamber. This form ...
celebrating the marriage of
Elizabeth Elizabeth or Elisabeth may refer to: People * Elizabeth (given name), a female given name (including people with that name) * Elizabeth (biblical figure), mother of John the Baptist Ships * HMS ''Elizabeth'', several ships * ''Elisabeth'' (sch ...
, daughter of
James I of England James VI and I (James Charles Stuart; 19 June 1566 – 27 March 1625) was King of Scotland as James VI from 24 July 1567 and King of England and King of Ireland, Ireland as James I from the Union of the Crowns, union of the Scottish and Eng ...
, and
Frederick V, Elector Palatine Frederick V (german: link=no, Friedrich; 26 August 1596 – 29 November 1632) was the Elector Palatine of the Rhine in the Holy Roman Empire from 1610 to 1623, and reigned as King of Bohemia from 1619 to 1620. He was forced to abdicate both r ...
, on Valentine's Day: The verse " Roses are red" echoes conventions traceable as far back as
Edmund Spenser Edmund Spenser (; 1552/1553 – 13 January 1599) was an English poet best known for ''The Faerie Queene'', an epic poem and fantastical allegory celebrating the Tudor dynasty and Elizabeth I. He is recognized as one of the premier craftsmen of ...
's epic ''
The Faerie Queene ''The Faerie Queene'' is an English epic poem by Edmund Spenser. Books IIII were first published in 1590, then republished in 1596 together with books IVVI. ''The Faerie Queene'' is notable for its form: at over 36,000 lines and over 4,000 sta ...
'' (1590):
"She bath'd with roses red, and violets blew,
And all the sweetest , that in the forrest grew."
The modern cliché Valentine's Day poem can be found in ''
Gammer Gurton's Garland Joseph Ritson (2 October 1752 – 23 September 1803) was an English antiquary who was well known for his 1795 compilation of the Robin Hood legend. After a visit to France in 1791, he became a staunch supporter of the ideals of the French Rev ...
'' (1784), a collection of English nursery rhymes published in London by
Joseph Johnson Joseph Johnson may refer to: Entertainment *Joseph McMillan Johnson (1912–1990), American film art director *Smokey Johnson (1936–2015), New Orleans jazz musician * N.O. Joe (Joseph Johnson, born 1975), American musician, producer and songwrit ...
:
"The rose is red, the violet's blue,
The honey's sweet, and so are you.
Thou art my love and I am thine;
I drew thee to my Valentine:
The lot was cast and then I drew,
And Fortune said it shou'd be you."


Modern times

In 1797, a British publisher issued ''The Young Man's Valentine Writer'', which contained scores of suggested sentimental verses for the young lover unable to compose his own. Printers had already begun producing a limited number of cards with verses and sketches, called "mechanical valentines". Paper Valentines became so popular in England in the early 19th century that they were assembled in factories. Fancy Valentines were made with real lace and ribbons, with paper lace introduced in the mid-19th century. In 1835, 60,000 Valentine cards were sent by post in the United Kingdom, despite postage being expensive. A reduction in postal rates following
Sir Rowland Hill Sir Rowland Hill, KCB, FRS (3 December 1795 – 27 August 1879) was an English teacher, inventor and social reformer. He campaigned for a comprehensive reform of the postal system, based on the concept of Uniform Penny Post and his soluti ...
's postal reforms with the 1840 invention of the postage stamp (
Penny Black The Penny Black was the world's first adhesive postage stamp used in a public postal system. It was first issued in the United Kingdom (referred to in philatelic circles as Great Britain), on 1 May 1840, but was not valid for use until 6 May. ...
) saw the number of Valentines posted increase, with 400,000 sent just one year after its introduction, and ushered in the less personal but easier practice of mailing Valentines. That made it possible for the first time to exchange cards anonymously, which is taken as the reason for the sudden appearance of racy verse in an era otherwise prudishly Victorian. Production increased, "Cupid's Manufactory" as
Charles Dickens Charles John Huffam Dickens (; 7 February 1812 – 9 June 1870) was an English writer and social critic. He created some of the world's best-known fictional characters and is regarded by many as the greatest novelist of the Victorian e ...
termed it, with over 3,000 women employed in manufacturing. The
Laura Seddon Greeting Card Collection Laura Seddon Greeting Card Collection is a collection of 19th to early 20th century British greeting cards, housed in the All Saints Library of Manchester Metropolitan University, England. The collection contains 32,000 cards by various publishe ...
at
Manchester Metropolitan University Manchester Metropolitan University is located in the centre of Manchester, England. The university has over 40,000 students and over 4,000 members of staff. It is home to four faculties (Arts and Humanities, Business and Law, Health and Educat ...
gathers 450 Valentine's Day cards dating from early 19th century Britain, printed by the major publishers of the day. The collection appears in Seddon's book ''Victorian Valentines'' (1996). In the United States, the first mass-produced Valentines of embossed paper lace were produced and sold shortly after 1847 by
Esther Howland Esther Howland (1828–1904) was an artist and entrepreneur who was responsible for popularizing Valentine's Day greeting cards in America. Early life Esther Allen Howland, born in Worcester, Massachusetts, was the daughter of Southworth Al ...
(1828–1904) of
Worcester, Massachusetts Worcester ( , ) is a city and county seat of Worcester County, Massachusetts, United States. Named after Worcester, England, the city's population was 206,518 at the 2020 United States census, 2020 census, making it the second-List of cities i ...
. Her father operated a large book and stationery store, but Howland took her inspiration from an English Valentine she had received from a business associate of her father. Intrigued with the idea of making similar Valentines, Howland began her business by importing paper lace and floral decorations from England. A writer in ''Graham's American Monthly'' observed in 1849, "Saint Valentine's Day ... is becoming, nay it has become, a national holyday." The English practice of sending Valentine's cards was established enough to feature as a plot device in
Elizabeth Gaskell Elizabeth Cleghorn Gaskell (''née'' Stevenson; 29 September 1810 – 12 November 1865), often referred to as Mrs Gaskell, was an English novelist, biographer and short story writer. Her novels offer a detailed portrait of the lives of many st ...
's ''
Mr. Harrison's Confessions ''Mr. Harrison’s Confessions'' is an 1851 extended story by Elizabeth Gaskell about a doctor in a small English country town, benefitting from familiarity with the work of a general practitioner in her family. Episodes from the story and other ...
'' (1851): "I burst in with my explanations: 'The valentine I know nothing about.' 'It is in your handwriting', said he coldly." Since 2001, the Greeting Card Association has been giving an annual "Esther Howland Award for a Greeting Card Visionary". Since the 19th century, handmade cards have given way to mass-produced greeting cards. In the UK, just under half of the population spend money on their Valentines, and around £1.9 billion was spent in 2015 on cards, flowers, chocolates, and other gifts. The mid-19th century Valentine's Day trade was a harbinger of further commercialized holidays in the U.S. to follow.Leigh Eric Schmidt, "The Commercialization of the calendar: American holidays and the culture of consumption, 1870–1930" ''Journal of American History'' 78.3 (December 1991) pp 890–98. In 1868, the British chocolate company
Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mar ...
created Fancy Boxes – a decorated box of chocolates – in the shape of a heart for Valentine's Day. Boxes of filled chocolates quickly became associated with the holiday. In the second half of the 20th century, the practice of exchanging cards was extended to all manner of gifts, such as giving
jewelry Jewellery ( UK) or jewelry (U.S.) consists of decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the clothes. From a western ...
. The U.S. Greeting Card Association estimates that approximately 190 million valentines are sent each year in the US. Half of those valentines are given to family members other than husband or wife, usually to children. When the valentine-exchange cards made in school activities are included the figure goes up to 1 billion, and teachers become the people receiving the most valentines. The increase in use of the Internet around the turn of the millennium is creating new traditions. Every year, millions of people use digital means of creating and sending Valentine's Day greeting messages such as
e-cards E-card is an electronic postcard or greeting card, with the primary difference being that it is created using digital media instead of paper or other traditional materials. E-cards are made available many different ways, usually on various Inter ...
, love coupons and printable greeting cards. Valentine's Day is considered by some to be a Hallmark holiday due to its commercialization. In the modern era, the
Lutheran Church Lutheranism is one of the largest branches of Protestantism, identifying primarily with the theology of Martin Luther, the 16th-century German monk and reformer whose efforts to reform the theology and practice of the Catholic Church launched th ...
and
Anglican Church Anglicanism is a Western Christian tradition that has developed from the practices, liturgy, and identity of the Church of England following the English Reformation, in the context of the Protestant Reformation in Europe. It is one of the ...
each have a
service Service may refer to: Activities * Administrative service, a required part of the workload of university faculty * Civil service, the body of employees of a government * Community service, volunteer service for the benefit of a community or a pu ...
on Saint Valentine's Day (the Feast of Saint Valentine), which includes the optional rite of the renewal of marriage vows. In 2016, the Catholic Bishops of England and Wales established a
novena A novena (from Latin: ''novem'', "nine") is an ancient tradition of devotional praying in Christianity, consisting of private or public prayers repeated for nine successive days or weeks. The nine days between the Feast of the Ascension and Pen ...
prayer "to support single people seeking a spouse ahead of St Valentine's Day."


Celebration and status worldwide

Valentine's Day customs—sending greeting cards (known as "valentines"), offering confectionery and presenting flowers—developed in early modern England and spread throughout the
English-speaking world Speakers of English are also known as Anglophones, and the countries where English is natively spoken by the majority of the population are termed the '' Anglosphere''. Over two billion people speak English , making English the largest languag ...
in the 19th century. In the later 20th and early 21st centuries, these customs spread to other countries, like those of
Halloween Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. It begins the observanc ...
, and aspects of
Christmas Christmas is an annual festival commemorating Nativity of Jesus, the birth of Jesus, Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people Observance of Christmas by country, around t ...
(such as
Santa Claus Santa Claus, also known as Father Christmas, Saint Nicholas, Saint Nick, Kris Kringle, or simply Santa, is a Legend, legendary figure originating in Western Christianity, Western Christian culture who is said to Christmas gift-bringer, bring ...
). Valentine's Day is celebrated in many
East Asia East Asia is the eastern region of Asia, which is defined in both geographical and ethno-cultural terms. The modern states of East Asia include China, Japan, Mongolia, North Korea, South Korea, and Taiwan. China, North Korea, South Korea and ...
n countries, with
Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...
ans,
Chinese Chinese can refer to: * Something related to China * Chinese people, people of Chinese nationality, citizenship, and/or ethnicity **''Zhonghua minzu'', the supra-ethnic concept of the Chinese nation ** List of ethnic groups in China, people of va ...
, and
South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...
ns spending the most money on Valentine's gifts.Domingo, Ronnel
Among Asians, Filipinos dig Valentine's Day the most
. ''
Philippine Daily Inquirer The ''Philippine Daily Inquirer'' (''PDI''), or simply the ''Inquirer'', is an English-language newspaper in the Philippines. Founded in 1985, it is often regarded as the Philippines' newspaper of record. The newspaper is the most awarded bro ...
'', February 14, 2008. Retrieved February 21, 2008.


Americas


Latin America

In most
Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
n countries—for example,
Costa Rica Costa Rica (, ; ; literally "Rich Coast"), officially the Republic of Costa Rica ( es, República de Costa Rica), is a country in the Central American region of North America, bordered by Nicaragua to the north, the Caribbean Sea to the no ...
, Mexico, and the
U.S. The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...
territory A territory is an area of land, sea, or space, particularly belonging or connected to a country, person, or animal. In international politics, a territory is usually either the total area from which a state may extract power resources or a ...
of
Puerto Rico Puerto Rico (; abbreviated PR; tnq, Boriken, ''Borinquen''), officially the Commonwealth of Puerto Rico ( es, link=yes, Estado Libre Asociado de Puerto Rico, lit=Free Associated State of Puerto Rico), is a Caribbean island and Unincorporated ...
—Saint Valentine's Day is known as (Lovers' Day) or as (Love and Friendship Day). It is also common to see people perform "acts of appreciation" for their friends. In
Guatemala Guatemala ( ; ), officially the Republic of Guatemala ( es, República de Guatemala, links=no), is a country in Central America. It is bordered to the north and west by Mexico; to the northeast by Belize and the Caribbean; to the east by H ...
it is known as (Affection Day). Some countries, in particular the
Dominican Republic The Dominican Republic ( ; es, República Dominicana, ) is a country located on the island of Hispaniola in the Greater Antilles archipelago of the Caribbean region. It occupies the eastern five-eighths of the island, which it shares wit ...
and
El Salvador El Salvador (; , meaning " The Saviour"), officially the Republic of El Salvador ( es, República de El Salvador), is a country in Central America. It is bordered on the northeast by Honduras, on the northwest by Guatemala, and on the south b ...
, have a tradition called ("secret friend"), which is a game similar to the Christmas tradition of
Secret Santa Secret Santa is a Western Christmas tradition in which members of a group or community are randomly assigned a person to whom they give a gift. The identity of the gift giver is to remain a secret and should not be revealed. Deriving from the ...
.


Brazil

In
Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
, the ''
Dia dos Namorados Dia dos Namorados (, ''Lovers' Day'') is a special date celebrated on June 12 in Brazil. The date is celebrated with gifts, romantic activities, decorations and festivities. The date is June 12 since it is close to Saint Anthony's Day on June ...
'' (Lovers' Day, or Boyfriends/Girlfriends Day) is celebrated on June 12, probably because that is the day before Saint Anthony's day—a saint recognized for blessing young couples with happy and prosperous marriages—when traditionally many single women perform popular rituals called ''simpatias'' in order to find a good husband or boyfriend. Couples exchange gifts, chocolates, cards, and flower bouquets. The February 14 Valentine's Day is not celebrated at all because it is usually too close to
Brazilian Carnival The Carnival of Brazil ( pt, Carnaval do Brasil, ) is an annual Brazilian festival held the Friday afternoon before Ash Wednesday at noon, which marks the beginning of Lent, the forty-day period before Easter. During Lent, Roman Catholics and so ...
, which can fall anywhere from early February to early March and lasts almost a week.


Colombia

Colombia Colombia (, ; ), officially the Republic of Colombia, is a country in South America with insular regions in North America—near Nicaragua's Caribbean coast—as well as in the Pacific Ocean. The Colombian mainland is bordered by the Car ...
celebrates ''Día del amor y la amistad'' (Love and Friendship Day) on the third Saturday in September instead. ''Amigo Secreto'' is also popular there.


United States

On the United States mainland, about 190 million Valentine's Day cards are sent each year, not including the hundreds of millions of cards school children exchange. Valentine's Day is a major source of economic activity, with total
expenditures An expense is an item requiring an outflow of money, or any form of Wealth, fortune in general, to another person or group as payment for an item, service, or other category of costs. For a leasehold estate, tenant, renting, rent is an expense. Fo ...
topping $18.2 billion in 2017, or over $136 per person. This is an increase from $108 per person in 2010. In 2019, a survey by the
National Retail Federation The National Retail Federation (NRF) is the world's largest retail trade association. Its members include department stores, specialty, discount, catalog, Internet, and independent retailers, chain restaurants, grocery stores, and multi-level ma ...
found that over the previous decade, the percentage of people who celebrate Valentine's Day had declined steadily. From their survey results, they found three primary reasons: over-commercialization of the holiday, not having a significant other, and not being interested in celebrating it.


Asia


Afghanistan

In pre-
Taliban The Taliban (; ps, طالبان, ṭālibān, lit=students or 'seekers'), which also refers to itself by its state (polity), state name, the Islamic Emirate of Afghanistan, is a Deobandi Islamic fundamentalism, Islamic fundamentalist, m ...
years, Koch-e-Gul-Faroushi (Flower Street) in downtown
Kabul Kabul (; ps, , ; , ) is the capital and largest city of Afghanistan. Located in the eastern half of the country, it is also a municipality, forming part of the Kabul Province; it is administratively divided into 22 municipal districts. Acco ...
used to be adorned with innovative flower arrangements, to attract the Valentine's Day-celebrating youth. In the Afghan
tradition A tradition is a belief or behavior (folk custom) passed down within a group or society with symbolic meaning or special significance with origins in the past. A component of cultural expressions and folklore, common examples include holidays or ...
, love is often expressed through
poetry Poetry (derived from the Greek ''poiesis'', "making"), also called verse, is a form of literature that uses aesthetic and often rhythmic qualities of language − such as phonaesthetics, sound symbolism, and metre − to evoke meanings i ...
. A new generation of budding poets such as Ramin Mazhar and Mahtab Sahel express themselves through poetry, using Valentine's Day as a theme to voice concerns about the erosion of freedoms. In their political commentary, they defy fear by saying Ï kiss you amid the Taliban".


Bangladesh

Valentine's Day was first celebrated in Bangladesh by
Shafik Rehman Shafik Rehman (born 11 November 1934) is a Bangladeshi journalist, political analyst, and writer. He is credited for introducing Valentine's Day in Bangladesh. He has worked to gather support in favour of Bangladesh in England with Justice Abu Sa ...
, a journalist and editor of the newspaper ''
Jaijaidin ''Jaijaidin'' ( bn, যায়যায়দিন '' Jaejaedin'') is a Bengali-language daily published from Dhaka, Bangladesh. Editor In Bangladesh, ''Jaijaidin'' was published and edited by Shafik Rehman, but he lost the editorship of ''Ja ...
'', in 1993. He was acquainted with
Western culture Leonardo da Vinci's ''Vitruvian Man''. Based on the correlations of ideal Body proportions">human proportions with geometry described by the ancient Roman architect Vitruvius in Book III of his treatise ''De architectura''. image:Plato Pio-Cle ...
from studying in
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
. He highlighted Valentine's Day to the Bangladeshi people through ''Jaijaidin''. Rehman is called the "father of Valentine's Day in Bangladesh". On this day, people in various types of relationship, including lovers, friends, husbands and wives, mothers and children, students and teachers, express their love for each other with flowers, chocolates, cards and other gifts. On this day, various parks and recreation centers of the country are full of people of love. No public holiday, however, is declared on this day in Bangladesh. Some in Bangladesh feel that celebrating this day is not acceptable from a cultural and
Islam Islam (; ar, ۘالِإسلَام, , ) is an Abrahamic religions, Abrahamic Monotheism#Islam, monotheistic religion centred primarily around the Quran, a religious text considered by Muslims to be the direct word of God in Islam, God (or ...
ic point of view. Before the celebration of Valentine's Day, February 14 was celebrated as the anti-authoritarian day in Bangladesh. However, that day has been disregarded by people to celebrate Valentine's Day.


China

In Chinese, Valentine's Day is called "lovers' festival" (;
Mandarin Mandarin or The Mandarin may refer to: Language * Mandarin Chinese, branch of Chinese originally spoken in northern parts of the country ** Standard Chinese or Modern Standard Mandarin, the official language of China ** Taiwanese Mandarin, Stand ...
: ''Qīng Rén Jié'';
Hokkien The Hokkien () variety of Chinese is a Southern Min language native to and originating from the Minnan region, where it is widely spoken in the south-eastern part of Fujian in southeastern mainland China. It is one of the national languages in ...
: ''Chêng Lîn Chiat'';
Cantonese Cantonese ( zh, t=廣東話, s=广东话, first=t, cy=Gwóngdūng wá) is a language within the Chinese (Sinitic) branch of the Sino-Tibetan languages originating from the city of Guangzhou (historically known as Canton) and its surrounding are ...
: ''Chìhng Yàhn Jit'';
Shanghainese The Shanghainese language, also known as the Shanghai dialect, or Hu language, is a variety of Wu Chinese spoken in the Districts of Shanghai, central districts of the Shanghai, City of Shanghai and its surrounding areas. It is classified as ...
''Xin Yin Jiq''). The "Chinese Valentine's Day" is the
Qixi Festival The Qixi Festival ( zh, 七夕), also known as the Qiqiao Festival ( zh, 七巧, links=no), is a Chinese festival celebrating the annual meeting of The Cowherd and the Weaver Girl, Zhinü and Niulang in Chinese mythology... The festival is cele ...
(meaning "The Night of Sevens" ()), celebrated on the seventh day of the seventh month of the lunar calendar. According to the legend, the Cowherd star and the Weaver Maid star are normally separated by the
Milky Way The Milky Way is the galaxy that includes our Solar System, with the name describing the galaxy's appearance from Earth: a hazy band of light seen in the night sky formed from stars that cannot be individually distinguished by the naked eye ...
(silvery river) but are allowed to meet by crossing it on the seventh day of the seventh month of the
Chinese calendar The traditional Chinese calendar (also known as the Agricultural Calendar 曆; 农历; ''Nónglì''; 'farming calendar' Former Calendar 曆; 旧历; ''Jiùlì'' Traditional Calendar 曆; 老历; ''Lǎolì'', is a lunisolar calendar ...
. In recent years, celebrating
White Day White Day is celebrated annually on March 14, one month after Valentine's Day, when people give reciprocal gifts to those who gave them gifts received on Valentine's Day. It began in Japan in 1978; since then, its observance has spread to seve ...
has also become fashionable among some young people.


India

In ancient India, there was a tradition of adoring
Kamadeva Kama ( sa, काम, ), also known as Kamadeva and Manmatha, is the Hindu god of love and desire, often portrayed alongside his consort, Rati. The Atharvaveda, Atharva Veda regards Kamadeva as the wielder of the creative power of the universe ...
, the lord of love – exemplified by the erotic carvings in the
Khajuraho Group of Monuments The Khajuraho Group of Monuments are a group of Hindu and Jain temples in Chhatarpur district, Madhya Pradesh, India, about 175 kilometres southeast of Jhansi. They are a UNESCO World Heritage Site. The temples are famous for their nagara-styl ...
and by the writing of the ''
Kamasutra The ''Kama Sutra'' (; sa, कामसूत्र, , ; ) is an ancient Indian Sanskrit text on sexuality, eroticism and emotional fulfillment in life. Attributed to Vātsyāyana, the ''Kama Sutra'' is neither exclusively nor predominantly ...
''. This tradition was lost around the
Middle Ages In the history of Europe, the Middle Ages or medieval period lasted approximately from the late 5th to the late 15th centuries, similar to the post-classical period of global history. It began with the fall of the Western Roman Empire a ...
, when Kamadeva was no longer celebrated, and public displays of sexual affection became frowned upon. This repression of public affections began to loosen in the 1990s. Valentine's Day celebrations did not catch on in India until around 1992. It was spread due to the programs in commercial TV channels, such as
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
, dedicated radio programs, and love letter competitions, in addition to an economical liberalization that allowed the explosion of the valentine card industry. The celebration has caused a sharp change on how people have been displaying their affection in public since the Middle Ages. On a 2018 online survey, it was found that 68% of the respondents did not wish to celebrate Valentine's Day. It can be also observed that different religious groups, including Hindu, Muslim and Christian people of India do not support Valentine's Day. In modern times, Hindu and Islamic traditionalists have considered the holiday to be cultural contamination from the West, a result of globalization in India.
Shiv Sena Shiv Sena ( IAST: ''Śiva Sēnā'') () was a right-wing to far-right Marathi regionalist and Hindu ultranationalist political party in India founded in 1966 by cartoonist Bal Thackeray. Originally emerging from nativist movements in Bom ...
and the
Sangh Parivar The Sangh Parivar (translation: "Family of the Rashtriya Swayamsevak Sangh" or the "RSS family") refers, as an umbrella term, to the collection of Hindu nationalist organisations spawned by the Rashtriya Swayamsevak Sangh (RSS), which rema ...
have asked their followers to shun the holiday and the "public admission of love" because of them being "alien to Indian culture". Although these protests are organized by political elites, the protesters themselves are middle-class Hindu men who fear that the globalization will destroy the traditions in their society:
arranged marriage Arranged marriage is a type of marital union where the bride and groom are primarily selected by individuals other than the couple themselves, particularly by family members such as the parents. In some cultures a professional matchmaker may be us ...
s, Hindu joint families, full-time mothers, etc. Despite these obstacles, Valentine's Day is becoming increasingly popular in India. Valentine's Day has been strongly criticized from a
postcolonial Postcolonialism is the critical academic study of the cultural, political and economic legacy of colonialism and imperialism, focusing on the impact of human control and exploitation of colonized people and their lands. More specifically, it is a ...
perspective by intellectuals from the Indian left. The holiday is regarded as a front for "Western imperialism", "
neocolonialism Neocolonialism is the continuation or reimposition of imperialist rule by a state (usually, a former colonial power) over another nominally independent state (usually, a former colony). Neocolonialism takes the form of economic imperialism, gl ...
", and "the exploitation of working classes through
commercialism Commercialism is the application of both manufacturing and consumption towards personal usage, or the practices, methods, aims, and distribution of products in a free market geared toward generating a profit. Commercialism can also refer, positivel ...
by
multinational corporation A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, i ...
s". It is claimed that as a result of Valentine's Day, the
working class The working class (or labouring class) comprises those engaged in manual-labour occupations or industrial work, who are remunerated via waged or salaried contracts. Working-class occupations (see also " Designation of workers by collar colou ...
es and rural poor become more disconnected socially, politically, and geographically from the hegemonic
capitalist Capitalism is an economic system based on the private ownership of the means of production and their operation for profit. Central characteristics of capitalism include capital accumulation, competitive markets, price system, priva ...
power structure. They also criticize mainstream media attacks on Indians opposed to Valentine's Day as a form of
demonization Demonization or demonisation is the reinterpretation of polytheistic deities as evil, lying demons by other religions, generally by the monotheistic and henotheistic ones. The term has since been expanded to refer to any characterization of individ ...
that is designed and derived to further the Valentine's Day agenda. Right wing Hindu nationalists are also hostile. In February 2012, Subash Chouhan of the
Bajrang Dal The Bajrang Dal () is a Hindu nationalist militant organisation that forms the youth wing of the Vishva Hindu Parishad (VHP). It is a member of the right-wing Sangh Parivar. The ideology of the organisation is based on Hindutva. It was ...
warned couples: "They cannot kiss or hug in public places. Our activists will beat them up". He said "We are not against love, but we criticize vulgar exhibition of love at public places". According to ''
The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It began as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the secon ...
'' in February 2023, the
Animal Welfare Board of India The Animal Welfare Board of India (AWBI), headquartered at Ballabhgarh in Haryana state, is a statutory advisory body advising the Government of India's Ministry of Fisheries, Animal Husbandry and Dairying(Department of Animal Husbandry and Dairy ...
appealed to Indians to celebrate February 14 as "Cow Hug Day" for "emotional richness" and to increase "individual and collective happiness." The newspaper referenced the sacredness of cows as being equivalent to one's mother in Indian culture, and further rued: "..
Vedic traditions Vedic science may refer to: Vedic period * Ayurveda * Vedanga, the six ancient disciplines (shastra) subservient to the understanding and tradition of the Vedas # Shiksha ('): phonetics and phonology (sandhi) # Chandas ('): meter # Vyakarana ('): ...
are almost on the verge of extinction due to the progress of
Western culture Leonardo da Vinci's ''Vitruvian Man''. Based on the correlations of ideal Body proportions">human proportions with geometry described by the ancient Roman architect Vitruvius in Book III of his treatise ''De architectura''. image:Plato Pio-Cle ...
over time. The dazzle of Western civilization has made our physical culture and heritage almost forgotten". According to Rhea Mogul of CNN, a 2017 photo series Indian women sporting cow masks by activist Sujatro Ghosh portrays a society in which cows are more valued than women. Mogul says authorities had advanced the idea to rebrand Valentine's Day as "Cow Hug Day". Mogul says, "But the move seems to have failed and later retracted after it prompted a rush of internet memes, cartoons and jokes by TV hosts about the importance of consent." Media outlets like NDTV mocked the government's plan by underlining the importance of the consent of cows before hugging them. Mogul says critics say cow-worship has been politically manipulated by cow vigilante motivated by conservative
BJP The Bharatiya Janata Party (BJP; ; ) is a political party in India, and one of the two major Indian political parties alongside the Indian National Congress. Since 2014, it has been the ruling political party in India under Narendra Modi ...
's majoritarian politics to harass minorities with allegations of disrespect of cows or
cow slaughter Due to the multiple benefits from cattle, there are varying beliefs about cattle in societies and religions. In some regions, especially most states of India, the slaughter of cattle is prohibited and their meat may be taboo. Cattle are consider ...
.


Iran

The history of Valentine's Day in
Iran Iran, officially the Islamic Republic of Iran, and also called Persia, is a country located in Western Asia. It is bordered by Iraq and Turkey to the west, by Azerbaijan and Armenia to the northwest, by the Caspian Sea and Turkmeni ...
dates back to the Qajar Iran, Qajar era of the latter half of the 19th century. Naser al-Din Shah Qajar did not take his wife with him during his trip to Europe and he sent her a greeting card from distance on Valentine's Day. This greeting card is available in Iranian museums. Since the mid-2000s, Valentine's Day has become increasingly popular in Iran, especially among young people. However, it has also been the subject of heavy criticism from Iranian conservatives, who see it as part of the spread of "decadent"
Western culture Leonardo da Vinci's ''Vitruvian Man''. Based on the correlations of ideal Body proportions">human proportions with geometry described by the ancient Roman architect Vitruvius in Book III of his treatise ''De architectura''. image:Plato Pio-Cle ...
. Since 2011, authorities have attempted to discourage celebrations and impose restrictions on the sale and production of Valentine's Day-related goods, although the holiday remains popular as of 2018. Additionally, there have been efforts to revive the ancient Persian festival of Sepandārmazgān, which takes place around the same time, to replace Valentine's Day. However, as of 2016, this has also been largely unsuccessful.


Israel

In Israel, the Jewish tradition of Tu B'Av has been revived and transformed into the Jewish equivalent of Valentine's Day. It is celebrated on the 15th day of the month of Av (month), Av (usually in late August). In ancient times girls would wear white dresses and dance in the vineyards, where the boys would be waiting for them (Mishna Taanith, end of Chapter 4). Today, Tu B'Av is celebrated as a second holiday of love by secular people (along with Valentine's Day), and it shares many of the customs associated with Saint Valentine's Day in Western societies. In modern Israeli culture Tu B'Av is a popular day to proclaim love, propose marriage, and give gifts like cards or flowers.


Japan

In Japan, Morozoff Ltd. introduced the holiday for the first time in 1936, when it ran an advertisement aimed at foreigners. Later, in 1953, it began promoting the giving of heart-shaped chocolates; other Japanese confectionery companies followed suit thereafter. In 1958, the Isetan Department stores in Japan, department store ran a "Valentine sale". Further campaigns during the 1960s popularized the custom. The custom that only women give chocolates to men may have originated from the translation error of a chocolate-company executive during the initial campaigns. In particular, Office lady, office ladies give chocolate to their co-workers. Unlike western countries, gifts such as greeting cards, candies, flowers, or dating, dinner dates are uncommon, and most of the gifts-related activity is about giving the right amount of chocolate to each person. Japanese chocolate companies make half their annual sales during this time of the year. Many women feel obliged to give chocolates to all male co-workers, except when the day falls on a Sunday, a holiday. This is known as , from ("obligation") and , ("chocolate"), with unpopular co-workers receiving only "ultra-obligatory" (超義理チョコ ) cheap chocolate. This contrasts with , chocolate given to a loved one. Friends, especially girls, may exchange chocolate referred to as . In the 1980s, the Japanese National Confectionery Industry Association launched a successful campaign to make March 14 a "reply day", on which men are expected to return the favour to those who gave them chocolates on Valentine's Day, calling it
White Day White Day is celebrated annually on March 14, one month after Valentine's Day, when people give reciprocal gifts to those who gave them gifts received on Valentine's Day. It began in Japan in 1978; since then, its observance has spread to seve ...
for the color of the chocolates being offered. A previous failed attempt to popularize this celebration had been done by a marshmallow manufacturer who wanted men to return marshmallows to women. In Japan, the romantic "date night" associated with Valentine's Day is celebrated on Christmas Eve.


Lebanon

Saint Valentine Saint Valentine ( it, San Valentino; la, Valentinus) was a 3rd-century Roman saint, commemorated in Western Christianity on February 14 and in Eastern Orthodoxy on July 6. From the High Middle Ages, his Saints' Day has been associated with a ...
is the patron saint for a large part of the Lebanon, Lebanese population. Couples take the opportunity of Valentine's feast day to exchange sweet words and gifts as proof of love. Such gifts typically include boxes of chocolates, cupcakes, and red roses, which are considered the emblem of sacrifice and passion. Lebanon, Lebanese people celebrate Valentine's Day in a different way in every city. In Beirut, men take women out to dine and may buy them a gift. Many women are asked to marry on that day. In Sidon, Valentine's Day is celebrated with the whole family – it is more about family love than a couple's love.


Malaysia

Islamic officials in West Malaysia warned Muslims against celebrating Valentine's Day, linking it with vice activities. Deputy Prime Minister Muhyiddin Yassin said the celebration of romantic love was "not suitable" for Muslims. Wan Mohamad Sheikh Abdul Aziz, head of the Malaysian Islamic Development Department (JAKIM#Official religion, Jakim), which oversees the country's Islamic policies said that a fatwa (ruling) issued by the country's top clerics in 2005 noted that the day "is associated with elements of Christianity," and "we just cannot get involved with other religions' worshipping rituals." Jakim officials planned to carry out a nationwide campaign called "Awas Jerat Valentine's Day" ("Mind the Valentine's Day Trap"), aimed at preventing Muslims from celebrating the day on February 14, 2011. Activities included conducting raids in hotels to stop young couples from having unlawful sex and distributing leaflets to Muslim university students warning them against the day. On Valentine's Day 2011, West Malaysian religious authorities arrested more than 100 Muslim couples concerning the celebration ban. Some of them would be charged in the Shariah Court for defying the department's ban against the celebration of Valentine's Day. In East Malaysia, the celebrations are much more tolerated among young Muslim couples, although some Islamic officials and Muslim activists from the West side have told younger generations to refrain from such celebration by organising da'wah and tried to spread their ban into the East. In both the states of Sabah and Sarawak, the celebration is usually common with flowers.


Pakistan

The concept of Valentine's Day was introduced into Pakistan during the late 1990s with special TV and radio programs. The Jamaat-e-Islami Pakistan, Jamaat-e-Islami political party has called for the banning of Valentine's Day celebration. Despite this, the celebration is becoming popular among urban youth and the florists expect to sell a great number of flowers, especially red roses. The case is the same with card publishers. In 2016, the local governing body of Peshwar officially banned the celebration of Valentine's Day in the city. The ban was also implemented in other cities such as Kohat by the local governments. In 2017, the Islamabad High Court banned Valentine's Day celebrations in public places in Pakistan. More than 80% of Dawn (newspaper), Dawn readers polled on its website agreed with this decision. In 2018, because of a petition by a citizen, Abdul Waheed, the Pakistan Electronic Media Regulatory Authority advised broadcasters and newspapers against airing any Valentine's Day celebrations.


Philippines

In the Philippines, Valentine's Day is called ''Araw ng mga Puso'' in much the same manner as in the West. It is usually marked by a steep increase in the price of flowers, particularly red roses. It is the most popular day for weddings, with some localities offering mass ceremonies for no charge.


Saudi Arabia

In Saudi Arabia, in 2002 and 2008, Committee for the Promotion of Virtue and the Prevention of Vice (Saudi Arabia), religious police banned the sale of all Valentine's Day items, telling shop workers to remove any red items, because the day is considered a Christian holiday. This ban has created a black market for roses and wrapping paper. In 2012, the religious police arrested more than 140 Muslims for celebrating the holiday, and confiscated all red roses from flower shops. Muslims are not allowed to celebrate the holiday, and non-Muslims can celebrate only behind closed doors. "Saudi cleric Sheikh Muhammad Al-'Arifi said on Valentine's Day Eve that celebrating this holiday constitutes bid'a – a forbidden innovation and deviation from religious law and custom – and mimicry of the West." However, in 2017 and 2018, after a fatwa was widely circulated, the religious police did not prevent Muslims from celebrating the day. In 2018, Sheikh Ahmed Qasim Al-Ghamdi, a Saudi cleric and former president of the Committee for the Promotion of Virtue and the Prevention of Vice (Saudi Arabia), Committee for the Promotion of Virtue and Prevention of Vice, said that Valentine's Day is not haram and is compatible with Islamic values.


Singapore

According to findings,
Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...
ans are among the biggest spenders on Valentine's Day, with 60% of Singaporeans indicating that they would spend between $100 and $500 during the season leading up to the holiday.


South Korea

In
South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...
, women give chocolate to men on February 14, and men give non-chocolate candy to women on March 14 (
White Day White Day is celebrated annually on March 14, one month after Valentine's Day, when people give reciprocal gifts to those who gave them gifts received on Valentine's Day. It began in Japan in 1978; since then, its observance has spread to seve ...
). On April 14 (Black Day), those who did not receive anything on February or March 14 go to a Chinese-Korean restaurant to eat black noodles (짜장면 ''jajangmyeon'') and lament their "single life". Koreans also celebrate Pepero Day on November 11, when young couples give each other pepero cookies. The date "11/11" is intended to resemble the long shape of the cookie. The 14th of every month marks a love-related day in Korea, although most of them are obscure. From January to December, the sequence of these days is Candle Day, Valentine's Day, White Day, Black Day (South Korea), Black Day, Rose Day, Kiss Day, Silver Day, Green Day, Music Day, Wine Day, Movie Day, and Hug Day. Korean women give a much higher amount of chocolate than Japanese women.


Taiwan

In Republic of China, Taiwan, traditional
Qixi Festival The Qixi Festival ( zh, 七夕), also known as the Qiqiao Festival ( zh, 七巧, links=no), is a Chinese festival celebrating the annual meeting of The Cowherd and the Weaver Girl, Zhinü and Niulang in Chinese mythology... The festival is cele ...
, Valentine's Day and White Day are all celebrated. However, the situation is the reverse of Japan's. Men give gifts to women on Valentine's Day, and women return them on
White Day White Day is celebrated annually on March 14, one month after Valentine's Day, when people give reciprocal gifts to those who gave them gifts received on Valentine's Day. It began in Japan in 1978; since then, its observance has spread to seve ...
.


Europe


Estonia and Finland

In Finland, Valentine's Day is called , which means "Friend's Day". As the name indicates, this day is more about remembering friends, not significant others. In Estonia, Valentine's Day was originally called and later also ('Friend's Day') as a calque of the Finnish term.


France

In France, a traditionally Catholic Church, Catholic country, Valentine's Day is known simply as "Saint Valentine, Saint Valentin", and is celebrated in much the same way as other Western countries. The relics of Saint Valentin de Terni, the patron of the St Valentine's Day, are in the Catholic church of Saint-Jean-Baptiste and Saint-Jean-l’Evangéliste, located in the southern France town of Roquemaure, Gard. The celebrations of "Fête des Amoureux" takes place every two years on the Sunday closest to February 14. The village gets dressed in its 19th-century costume and put on the program with over 800 people.


Greece

Saint Valentine's Day, or Ημέρα του Αγίου Βαλεντίνου in Greek tradition, was not associated with romantic love. In the Eastern Orthodox church there is another saint who protects people who are in love, Hyacinth of Caesarea (feast day July 3); but this was not widely known until the late 1990s. In contemporary Greece, Valentine's Day is generally celebrated as in the common western tradition.


Ireland

On Saint Valentine's Day in Ireland, many individuals who seek true love make a Christian pilgrimage to the Shrine of St. Valentine in
Whitefriar Street Carmelite Church Whitefriar Street Carmelite Church is a Roman Catholic church in Dublin, Ireland maintained by the Carmelite order. The church is noted for having the relics of Saint Valentine, which were donated to the church in the 19th century by Pope Gre ...
in Dublin, which is said to house relics of Saint Valentine of Rome; they Christian prayer, pray at the shrine in hope of finding romance. There lies a book in which foreigners and locals have written their prayer requests for love.


Poland

Saint Valentine's Day was introduced to Poland together with the cult of Saint Valentine via Bavaria and Tyrol. However, it rose in popularity in the 1990s. The only (and the biggest) public celebration in Poland is held annually from 2002 in Chełmno under the name "Walentynki Chełmińskie" (Chełmno Valentine's). Because Chełmno's parish church of the Assumption of the Blessed Virgin Mary has been holding the relic of Saint Valentine since the Middle Ages, local cult of the saint has been combined with the Anglo-Saxon tradition.


Portugal

In Portugal, the holiday is known as "Dia dos Namorados" (Lovers' Day / Day of the Enamoured). As elsewhere, couples exchange gifts, but in some regions, women give a ''lenço de namorados'' ("lovers' handkerchief"), which is usually embroidered with love motifs.


Romania

In recent years, Romania has also started celebrating Valentine's Day. This has drawn backlash from several groups, institutions, and nationalist organizations like Noua Dreaptă, who condemn Valentine's Day for being superficial, commercialist, and imported Western kitsch. In order to counter the perceived denaturation of national culture, Dragobete, a spring festival celebrated in parts of Southern Romania, has been rekindled after having been ignored during the Communist years as the traditional Romanian holiday for lovers. The holiday is named after a character from Romanian folklore who was supposed to be the son of Baba Dochia. Its date used to vary depending on the geographical area, however nowadays it is commonly observed on February 24.


Scandinavia

In Denmark and Norway, February 14 is known as ''Valentinsdag'', and is celebrated in much the same manner as in the United Kingdom. In Sweden it is called ''Alla hjärtans dag'' ("All Hearts' Day") but is not widely celebrated. A 2016 survey revealed that fewer than 50% of men and women were planning to buy presents for their partners. The holiday has only been observed since the 1960s.


Spain

The holiday was first introduced in Spain through a 1948 advertisement campaign by the department store chain Galerías Preciados, and had become widespread by the 1970s. Known as "San Valentín", the holiday is celebrated the same way as in the rest of the West.


United Kingdom

In the UK, just under half of the population spends money on their valentines. Around £1.3 billion is spent yearly on cards, flowers, chocolates, and other gifts, with an estimated 25 million cards being sent. In Wales, some people celebrate Dydd Santes Dwynwen (Saint Dwynwen's Day) on January 25 instead of (or as well as) Valentine's Day. The day commemorates Dwynwen, St Dwynwen, the Welsh patron saint of love. The Welsh name for Saint Valentine is Sant Ffolant. In a 2016 poll conducted by Channel 4 for Valentine's Day, Jane Austen's line, "My heart is, and always will be, yours", from her novel ''Sense and Sensibility'' as said by Edward Ferrars (Hugh Grant) to Elinor Dashwood (Emma Thompson) in the acclaimed Sense and Sensibility (film), 1995 film adaptation, was voted the most romantic line from literature, film, and TV by thousands of women.


Restrictions on Valentine's Day in some countries

The celebration of Valentine's Day has been banned in Indonesia, Pakistan, and Saudi Arabia due to beliefs the holiday conflicts with Islamic culture. Since 2009, certain practices pertaining to Valentine's Day (such as giving flowers, cards, or other gifts suggestive of Valentine's Day) are banned in
Iran Iran, officially the Islamic Republic of Iran, and also called Persia, is a country located in Western Asia. It is bordered by Iraq and Turkey to the west, by Azerbaijan and Armenia to the northwest, by the Caspian Sea and Turkmeni ...
. Iran's Islamic Republic of Iran Law Enforcement Force, Law Enforcement Force prosecutes distributors of goods with symbols associated with Valentine's Day. In 2021, the Prosecutor's Office of Qom, Iran, stated that it would prosecute those who disseminate and provide anti-cultural symbols like those of Valentine's Day. Although Valentine's Day is not accepted or approved by any institution in Iran and has no official status, it is highly accepted among a large part of the population. One of the reasons for Valentine's Day acceptance since the 2000s by the general population is the change in relations between the sexes, and because sexual relationships are no longer strictly limited to be within marriage.


See also

* Galentine's Day (observance), Galentine's Day * Palentine's Day * World Kiss Day *
Dia dos Namorados Dia dos Namorados (, ''Lovers' Day'') is a special date celebrated on June 12 in Brazil. The date is celebrated with gifts, romantic activities, decorations and festivities. The date is June 12 since it is close to Saint Anthony's Day on June ...
* Sailor's valentine * Saint Valentine's Day Massacre * Singles Awareness Day * Steak and Blowjob Day * Valentine's Day (2010 film), ''Valentine's Day'' (2010 film) * V-Day (movement), V-Day, the global movement to end violence against women and girls. * Women's Memorial March, held on Valentine's Day in Vancouver, British Columbia. * Cake and Cunnilingus Day


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External links

* * {{Authority control Valentine's Day, International observances February observances Days celebrating love Saints' days, Valentine