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Good Food was a cookery channel broadcasting in the United Kingdom and Ireland, latterly as part of the
Discovery, Inc. network of channels. The channel originally launched on 5 November 2001 and relaunched in its final format on 22 June 2009. Good Food was available on satellite through
Sky, on cable through
Virgin Media
Virgin Media is a British telecommunications company which provides telephone, television and internet services in the United Kingdom. Its headquarters are at Green Park in Reading, England. It is owned by Virgin Media O2, a 50:50 joint ventu ...
, and through IPTV with
TalkTalk TV
TalkTalk TV is a UK-based consumer television and video on demand service, operated by the TalkTalk Group that originally launched in 2000. In September 2012, the current TalkTalk TV was launched in partnership with YouView. Its television a ...
,
BT TV
BT TV is a subscription IPTV service offered by BT; a division of United Kingdom telecommunications company BT Group, and was originally launched as BT Vision in December 2006. As of the end of June 2019, BT TV had 1.9 million customers ...
. From 2015 to 2018, Good Food was temporarily rebranded as Christmas Food during the festive season.
Good Food ceased operations on 12 September 2019, with all its programmes moving to
Food Network
Food Network is an American basic cable channel owned by Television Food Network, G.P., a joint venture and general partnership between Warner Bros. Discovery Networks (which holds a 69% ownership stake of the network) and Nexstar Media Group ( ...
.
History
UKTV announced the launch of UK Food on 11 July 2001, as the first offshoot channel for
UK Style, being dedicated to cookery programmes that had previously been broadcast on the increasingly crowded UK Style. The channel eventually launched 5 November 2001, and broadcast within 7am-7pm every day, timesharing with
UK Drama. The channel soon expanded its hours to 5am-9pm, before gaining a full 24-hour slot. On 8 March 2004, the channel rebranded as UKTV Food.
The channel used a large amount of programming from the
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
's programme archive, and was similar to a former international channel run by
BBC Worldwide called
BBC Food
BBC Food is a division of the BBC which controls a recipe website part of BBC Online, an online streaming channel, and a former international commercial television channel focusing on food.
Website
BBC Food is the public service website whic ...
, as both use similar programming and both have a similar format.
As part of the rebranding of all UKTV's channels to a unique name and identity, UKTV Food rebranded as Good Food on 22 June 2009, the last of UKTV's brands to do so. The name was based on that of the ''
BBC Good Food
''BBC Good Food'' is a global food media brand, with a monthly magazine, website, app, live events and series of books.
It has had four editors since its launch: Mitzie Wilson (1987–1997), Orlando Murrin (1997–2004), Gillian Carter (2004– ...
'' cookery magazine, published by
Immediate Media Company
Immediate Media Company Limited (styled as Immediate Media Co) is a British multinational publishing house that currently publishes a significant range of titles, including ''Radio Times, BBC Top Gear, BBC Good Food'' and a host of others. In ...
. The channel and the magazine continued to be operated separately.
Acquisistion by Discovery and closure
On 1 April 2019, it was announced that UKTV co-owner
Discovery Inc.
Discovery, Inc. was an American multinational mass media factual television conglomerate based in New York City. Established in 1985, the company operated a group of factual and lifestyle television brands, such as the namesake Discovery Cha ...
would acquire the BBC's stake in Good Food. They took it over along with sister channels Home and Really in June.
On 5 September 2019, Discovery announced that Good Food would merge with Food Network and close on 12 September 2019, with its programmes moving to the sister channel. Good Food was removed from
Virgin Media
Virgin Media is a British telecommunications company which provides telephone, television and internet services in the United Kingdom. Its headquarters are at Green Park in Reading, England. It is owned by Virgin Media O2, a 50:50 joint ventu ...
on 11 September, while the channel itself was shut down on 12 September 2019, after which the channel space created in 2001 by UK Food ceased to exist. The last programme shown was an episode of ''Choccywoccydoodah''.
Subsidiary channels
Good Food +1
Alongside the main channel, a time shift channel was also operated: Good Food +1. Corresponding to the name on the main channel, it shows all programming from the channel one hour later, with no special idents or continuity used.
The channel launched on
Sky Digital as UK Food +1 on 12 November 2003, airing between 6am-7pm daily, before expanding fully like its main channel. It was later named UKTV Food +1 before going with its final name.
Good Food HD
On 13 July 2009, Virgin Media revealed that they were "currently in active talks" with UKTV about launching a
high-definition version of Good Food on their cable television platform. Good Food HD launched on 31 August 2010 on
Sky, broadcasting a HD
simulcast
Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simulta ...
of the channel's schedule. As part of Virgin Media's deal to sell its share of UKTV, all five of UKTV's HD channels were added to Virgin's cable television service by 2012. Good Food HD was added to Virgin Media on 7 October 2011.
On-air identity
When UK Food channel launched in 2001, the channel adopted a branding package based around circular shaped foods with a spiral pattern located in the centre when looked at from above. The channel's logo at the time featured the name, stylised as
UK Food, and a two lined spiral extending outwards from the right of the name. The majority of UKTV channels had some pattern located there to distinguish the channel, and this spiral also featured in the
idents themselves as well as channel promotions.
[ Website contains authentic videos of UK Food idents.]
Following the rebranding as UKTV Food, the channel's identity was altered. The swirling motif was retained within the idents themselves: indeed many of the previous idents survived rebrand reuse. The primary difference was the addition of the two lined UKTV logo, aligned to the left of the screen. The channels colour was orange, and was used in different shades as the background colour to all promotion end boards and static slides both on the channel and for promotion across the network.
Following the rebrand to Good Food, the idents changed to sequences involving the coming together of ingredients to events such as a picnic barbecue, a dinner party and a family
Sunday roast
A Sunday roast or roast dinner is a traditional meal of British and Irish origin. Although it can be consumed throughout the week, it is traditionally consumed on Sunday. It consists of roasted meat, roasted potatoes and accompaniments ...
. The idents finished with an endboard featuring the circular Good Food logo in the centre of a screen with food imagery in the background, such as fish outlines, knife and fork or wine glasses.
Former programming
The channel aired programming from the,
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...