is a Japanese

multi-channel network A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetizati ...

and

YouTuber A YouTuber is an online personality and/or influencer who produces videos on the video-sharing platform YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006. Influence Influent ...

-related label company headquartered in Minato,

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ...

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

. As of April 2020, there are over 10,000 YouTube channels belonging to UUUM, the most famous including

HIKAKIN also known as Hikakin (Japanese: ヒカキン) is a Japanese YouTuber and the co-founder of UUUM, a Japanese multi-channel network. A video of his ''Super Mario Bros.'' beatbox went viral in 2010, reaching over 3.8 million views by mid-Septembe ...

Hajime Syacho is a Japanese YouTuber who, as of March 2019, had the largest number of YouTube channel subscribers in Japan. He is part of the multi-channel network UUUM. He is nicknamed and . Biography Early life He was born on February 14, 1993, in Tonam ...

Tokai On Air Tokai On Air (Japanese language, Japanese: 東海オンエア) are a Japanese YouTuber group based in Okazaki, Aichi, Okazaki, Aichi Prefecture consisting of 6 members: Tetsuya, Ryo, Shibayu, Toshimitsu, Yumemaru, and Mushimegane. The group began ...

, Fischer's,

Yuka Kinoshita is a Japanese YouTuber and competitive eater. Career Yuka Kinoshita began posting on her eating-focused YouTube channel since 2014, five years after her debut in Japanese competitive eating competitions. Kinoshita uploads daily videos in whic ...

, and

Mizutamari Bond Mizutamari Bond (Japanese: 水溜りボンド, ''Mizutamari Bondo'') is a Japanese YouTuber duo, consisting of Kanta (カンタ) and Tommy (トミー, ''Tomī''). The duo began posting videos in 2015 and belong to multi-channel network UUUM. As o ...

Overview

UUUM, co-founded by YouTuber

and Kazuki Kamada in 2013, manages Japanese YouTubers by handling the day-to-day business side of YouTube, such as dealing with brand partnerships. The influencers belonging to UUUM work with many Japanese brands and receive income from creating content around their products. HIKAKIN and Kamada decided to start managing YouTubers having seen the various problems that YouTubers were facing, such as not knowing how to proceed with business negotiations with companies, and not being able to make a contract with an agency without being a

juridical person A juridical person is a non-human legal person that is not a single natural person but an organization recognized by law as a fictitious person such as a corporation, government agency, NGO or International (inter-governmental) Organization (such ...

. In 2014, interest towards YouTube celebrities increased, and UUUM grew alongside this trend. As a result, when the number of the company's clientele was 40 influencers at the beginning of 2014, at the end of the year the number had increased to 2,500.

History

In June 2013, Kazuki Kamada established ON SALE Co., Ltd. for the purpose of online sales business using YouTubers' videos, after meeting HIKAKIN. The company name was to be changed, and while thinking "うーむ, Ūm" (

Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...

equivalent of "Hmm") about a good company name, "Ūm" was chosen as the new company name. Although they wanted a company name that could take the

domain Domain may refer to: Mathematics *Domain of a function, the set of input values for which the (total) function is defined **Domain of definition of a partial function **Natural domain of a partial function **Domain of holomorphy of a function * Do ...

.com The domain name .com is a top-level domain (TLD) in the Domain Name System (DNS) of the Internet. Added at the beginning of 1985, its name is derived from the word ''commercial'', indicating its original intended purpose for domains registere ...

", as one U was not possible, the domain was finally set up with three U's, and thus the company became known as "UUUM".

Events

* 2014 ** August 28 - Business partnership with

Yahoo! JAPAN is a Japanese internet company originally formed as a joint venture between the American internet company Yahoo! (later divested by Verizon into Altaba) and the Japanese company SoftBank. It is headquartered at Kioi Tower in the Tokyo Garden Terr ...

. ** October 1 - Moved the headquarters from

Shibuya Shibuya ( 渋谷区 ''Shibuya-ku'') is a special ward in Tokyo, Japan. As a major commercial and finance center, it houses two of the busiest railway stations in the world, Shinjuku Station (southern half) and Shibuya Station. As of April 1 ...

to Minato,

. ** December 1 - Changed company name to UUUM Co., Ltd.. ** December 16 - Established MCN:UUUM NETWORK. * 2015 ** April 20 - Business partnership with Digital Hollywood Co., Ltd. ** July 1 - Business partnership with Gadget News. ** August 27 - Transition to a company with an audit and supervisory committee. * 2017 ** March - Moved the headquarters from the 34th floor to the 37th floor of Roppongi Hills Mori Tower (the 34th floor is a studio). ** March 5 - Announced business partnership with Shochiku Geino Co., Ltd. ** July 27 - Announced approval for listing on the Mothers market of the

Tokyo Stock Exchange The , abbreviated as Tosho () or TSE/TYO, is a stock exchange located in Tokyo, Japan. It is the third largest stock exchange in the world by aggregate market capitalization of its listed companies, and the largest in Asia. It had 2,292 listed co ...

. ** August 30 - Listed on the Mothers market of the Tokyo Stock Exchange. * 2020 ** January 9 - Business partnership with

LINE Corporation Line Corporation is a Tokyo-based subsidiary of Z Holdings, which is jointly owned by Softbank Group and Naver Corporation. The company's business is mainly associated with the development of mobile applications and Internet services, particular ...

. ** April 28 - Announced business partnership with Yoshimoto Kogyo Co., Ltd. with 800 talent YouTubers transferring to UUUM. ** September 4 - Acquired the social media app FOLLOW ME launched by Yusuke Mitsumoto.{{Cite web, date=2020-09-04, title=UUUM、ソーシャルアプリ「FOLLOW ME」を買収…ファンからの支援を活動の糧に {{! Media Innovation, url=https://media-innovation.jp/2020/09/04/uuum-acquired-follow-me/, url-status=live, access-date=, language=ja

References

Companies established in 2013 2013 establishments in Japan Roppongi Multi-channel networks