Multi-channel Networks
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Multi-channel Networks
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," in exchange for a percentage of the ad revenue from the channel. Name origin The term "multi-channel network" (MCN) was coined by former YouTube employee and Next New Networks co-founder Jed Simmons. It has since become standard vocabulary in the YouTube ecosystem. At the time of YouTube's acquisition of Next New Networks (2011), the word "Network" had a confusing meaning inside of YouTube considering its engineering culture. Prior to 2011 many names were used to describe YouTube channel companies, including Online Video Studio (OVS), Internet Television Company (ITC), YouTube Network or simply Network. Due to confusion both in the market and internally, YouTube senior executive Dean Gilbert ...
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Video
Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) systems which, in turn, were replaced by flat panel displays of several types. Video systems vary in display resolution, aspect ratio, refresh rate, color capabilities and other qualities. Analog and digital variants exist and can be carried on a variety of media, including radio broadcast, magnetic tape, optical discs, computer files, and network streaming. History Analog video Video technology was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) television systems, but several new technologies for video display devices have since been invented. Video was originally exclusively a live technology. Charles Ginsburg led an Ampex research team developing one of the first practical vi ...
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ContentID
Content ID is a digital fingerprinting system developed by Google which is used to easily identify and manage copyrighted content on YouTube. Videos uploaded to YouTube are compared against audio and video files registered with Content ID by content owners, looking for any matches. Content owners have the choice to have matching content blocked or to monetize it. The system began to be implemented around 2007. By 2016, it had cost $60 million to develop and led to around $2 billion in payments to copyright holders. By 2018, Google had invested at least $100 million into the system. Overview Content ID creates an ID File for copyrighted audio and video material, and stores it in a database. When a video is uploaded, it is checked against the database, and flagged as a copyright violation if a match is found.More about Content ID
YouT ...
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Copyright
A copyright is a type of intellectual property that gives its owner the exclusive right to copy, distribute, adapt, display, and perform a creative work, usually for a limited time. The creative work may be in a literary, artistic, educational, or musical form. Copyright is intended to protect the original expression of an idea in the form of a creative work, but not the idea itself. A copyright is subject to limitations based on public interest considerations, such as the fair use doctrine in the United States. Some jurisdictions require "fixing" copyrighted works in a tangible form. It is often shared among multiple authors, each of whom holds a set of rights to use or license the work, and who are commonly referred to as rights holders. These rights frequently include reproduction, control over derivative works, distribution, public performance, and moral rights such as attribution. Copyrights can be granted by public law and are in that case considered "territorial righ ...
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Music Licensing
Music licensing is the licensed use of copyrighted music. Music licensing is intended to ensure that the owners of copyrights on musical works are compensated for certain uses of their work. A purchaser has limited rights to use the work without a separate agreement. Definitions The following words and phrases appear in discussion of music licensing: ;license : the right, granted by the copyright holder or his/her agent, for the broadcast, recreation, or performance of a copyrighted work. Types of licensing contracts can include: 1) a flat fee for a defined period of usage, or 2) royalty payments determined by the number of copies of the work sold or the total revenues acquired as a result of its distribution. In addition to a basic fee, most music licensing agreements require additional payments to the copyright owner when the work in which it is included (movie, play) is financially successful above a certain threshold. ;licensor : the owner of the licensed work ;licensee : the ...
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Cost Per Mille
Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, ''mille'' means ''one thousand''), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of exposing the ad to one thousand viewers or listeners. It is used in marketing as a benchmarking metric to calculate the relative cost of an advertising campaign or an ad message in a given medium. American Marketing Association Dictionary. . Retrieved 2012-11-28. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoinCommon Language: Marketing Activities and Metrics Project .http://www.sempo.orgGlossary of Terms. Retrieved 2012-11-28. The "cost per thousand advertising impressions" metric (CPM) is calculated by dividing the cost of an advertising placement b ...
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Freddie Wong
Freddie Wong (born September 13, 1985) is an American Internet celebrity, filmmaker, VFX artist, podcaster, and competitive gamer. Wong has participated in at least three YouTube channels; with ''RocketJump'', his production company's main channel, supporting over 9 million subscribers; ''BrandonJLa'', a channel including behind the scenes videos and other content, which holds over 1.1 million subscribers; and ''Node'', a gaming channel with over 3.2 million subscribers. He is also known for creating the web series ''Video Game High School''. Early life Wong attended Lakeside School in Seattle, Washington. He then attended and graduated from the University of Southern California School of Cinematic Arts. Wong owns and manages Overcrank Media, a Los Angeles-based media production company specializing in feature film and online video content, having produced an independent film titled ''Bear''. Wong met his future collaborator Brandon Laatsch in college. Career 2006–2010: Co ...
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Hank Green
William Henry Green II (born May 5, 1980) is an American vlogger, science communicator, entrepreneur, author, internet producer, and musician. He is known for producing the YouTube channel Vlogbrothers with his older brother, author John Green, as well as for creating and hosting the educational YouTube channels ''Crash Course'' and ''SciShow''. He has also advocated for and organized social activism, created and hosted a number of other YouTube channels and podcasts, released music albums, and amassed a large following on TikTok. With his brother John, Hank co-created VidCon, the world's largest conference about online videos, and the Project for Awesome, an annual online charity event, as well as the now-defunct conferences NerdCon: Stories, focused on storytelling, and PodCon, focused on podcasts. He is the co-creator of ''The Lizzie Bennet Diaries'' (2012–2013), an adaptation of ''Pride and Prejudice'' in the style of video blogs that was the first web series to win an ...
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List Of YouTube Stars
YouTubers are people mostly known for their work on the video sharing platform YouTube. The following is a list of YouTubers for whom Wikipedia has articles either under their own name or their YouTube channel name. This list excludes people who, despite having a YouTube presence, are primarily known for their work elsewhere. YouTube personalities † Denotes the person is deceased See also * List of most-subscribed YouTube channels * List of Internet phenomena * Viral video * YouTube References {{DEFAULTSORT:YouTubers YouTube personalities Dynamic lists YouTubers Video bloggers YouTubers YouTubers are people mostly known for their work on the video sharing platform YouTube. The following is a list of YouTubers for whom Wikipedia has articles either under their own name or their YouTube channel name. This list excludes people who ... * ...
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Television Advertisements
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertise ...
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Engagement
An engagement or betrothal is the period of time between the declaration of acceptance of a marriage proposal and the marriage itself (which is typically but not always commenced with a wedding). During this period, a couple is said to be ''fiancés'' (from the French), ''betrothed,'' ''intended'', ''affianced'', ''engaged to be married,'' or simply ''engaged''. Future brides and grooms may be called ''fiancée'' (feminine) or ''fiancé'' (masculine), ''the betrothed'', a ''wife-to-be'' or ''husband-to-be'', respectively. The duration of the courtship varies vastly, and is largely dependent on cultural norms or upon the agreement of the parties involved. Long engagements were once common in formal arranged marriages, and it was not uncommon for parents betrothing children to arrange marriages many years before the engaged couple were old enough. This is still done in some countries. Many traditional Christian denominations have optional rites for Christian betrothal (also k ...
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Audience
An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art. Some events invite overt audience participation and others allow only modest clapping and criticism and reception. Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware), and other formats are affected by the audience and its reviews and recommendations. In the age of easy internet participation and citizen journalism, professional creators share space, an ...
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Market Exposure
In finance, market exposure (or exposure) is a measure of the proportion of money invested in the same industry sector. For example, a stock portfolio with a total worth of $500,000, with $100,000 in semiconductor A semiconductor is a material which has an electrical resistivity and conductivity, electrical conductivity value falling between that of a electrical conductor, conductor, such as copper, and an insulator (electricity), insulator, such as glas ... industry stocks, would have a 20% exposure in "chip" stocks. References Finance theories Investment {{finance-stub ...
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