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''U8TV: The Lofters'' was the world's first completely online TV channel and Canada's first
reality Reality is the sum or aggregate of all that is real or existent within a system, as opposed to that which is only imaginary. The term is also used to refer to the ontological status of things, indicating their existence. In physical terms, r ...
television series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite television, satellite, or cable television, cable, excluding breaking news, television adverti ...
. It aired on the
Life Network Slice is a Canadian English language discretionary service channel owned by Corus Entertainment. The channel primarily broadcasts reality shows targeting young adult women, typically dealing in subjects such as fashion and lifestyles. This cha ...
and online on the
internet television Streaming television is the digital distribution of television content, such as TV shows, as streaming media delivered over the Internet. Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air a ...
channel U8TV.com, in 2001 and 2002. It was created by Zev Shalev, Lili Shalev-Shawn and Fiorella Grossi, its co-founders and executive producers."Lofty experiment for young TV hosts: Cast of U8TV will live, work for a year in front of the cameras". ''
Ottawa Citizen The ''Ottawa Citizen'' is an English-language daily newspaper owned by Postmedia Network in Ottawa, Ontario, Canada. History Established as ''The Bytown Packet'' in 1845 by William Harris (journalist), William Harris, it was renamed the '' ...
'', January 10, 2001.
The show followed the lives of eight Canadians in their 20s who lived together in a
Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...
loft A loft is a building's upper storey or elevated area in a room directly under the roof (American usage), or just an attic: a storage space under the roof usually accessed by a ladder (primarily British usage). A loft apartment refers to large ...
for a one-year period, while at the same time producing and hosting their own television programs for Life Network or other cable TV networks, and for the website U8TV.com."Alliance has lofty idea for reality show". ''
Kingston Whig-Standard ''The Kingston Whig-Standard'' is a newspaper in Kingston, Ontario, Canada. It is published five days a week, from Tuesday to Saturday. It publishes a mix of community, national and international news and is currently owned by Postmedia. It has ...
'', August 30, 2000.


Format

The loft, located in the
Entertainment District An entertainment district is a type of arts district with a high concentration of movie theaters, theatres or other entertainment venues. Such areas may be officially designated by local governments with functional zoning regulations, as well as ...
near the intersection of Peter and Richmond streets in the downtown core of
Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...
,
Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central Ca ...
, had 21 cameras filming 24 hours a day, seven days a week, in all rooms of the house including the bathrooms, although the bathroom camera was only broadcast if Lofters went in there to talk. The full live stream could be viewed at U8TV.com, while Life Network broadcast a nightly episode to recap the day's highlights. The show was not only a
fly-on-the-wall Fly on the wall is a style of documentary-making used in film and television production. The name derived from the idea that events are seen candidly, as a fly on a wall might see them. In the purest form of fly-on-the-wall documentary-making, t ...
-style reality show like MTV's ''
The Real World Real World or The Real World may also refer to: * Real life, a phrase to distinguish between the real world and fictional, virtual or idealized worlds Television * ''The Real World'' (TV series), 1992–2017 * "The Real World" (''Stargate Atla ...
'', but was also a nightly series of
talk shows A talk show (or chat show in British English) is a television programming or radio programming genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk Show ...
and
documentaries A documentary film or documentary is a non-fictional motion-picture intended to "document reality, primarily for the purposes of instruction, education or maintaining a historical record". Bill Nichols has characterized the documentary in term ...
that were created and hosted by the cast members. The online shows or TV shows produced by the Lofters included ''Fuel'', ''
So Gay TV ''So Gay TV'' is a Canadian television talk show, which aired on PrideVision in the early 2000s."Reality bites: An oral history of The Lofters". ''The Grid'', August 7, 2013. Hosted in its first season by Mathieu Chantelois and in its second seas ...
'', ''Male Box'', ''Spin the Bottle'', ''Love Shack'', ''Money Shot'', ''U8 on Film'' and ''House Party''. The shows had regular weekly time slots and were hosted regularly by one or two lofters, and usually centred on themes of interest to young people. The program was announced in fall 2000, with over 700 people showing up for scheduled auditions that fall. It premiered in January 2001. The
Canadian Radio-television and Telecommunications Commission The Canadian Radio-television and Telecommunications Commission (CRTC; french: Conseil de la radiodiffusion et des télécommunications canadiennes, links=) is a public organization in Canada with mandate as a regulatory agency for broadcasti ...
approved a licence for a U8TV Category 2
digital television Digital television (DTV) is the transmission of television signals using digital encoding, in contrast to the earlier analog television technology which used analog signals. At the time of its development it was considered an innovative advanc ...
channel in 2000, but the channel was never launched.


Season One: 2001

The Lofters in Season One were: * Trevor "Tre" Smith"The loft life: Eight hip cats on the prowl for fame: TV show begins Monday". ''
National Post The ''National Post'' is a Canadian English-language broadsheet newspaper available in several cities in central and western Canada. The paper is the flagship publication of Postmedia Network and is published Mondays through Saturdays, with ...
'', January 10, 2001.
*
Mathieu Chantelois Mathieu Chantelois (born July 4, 1973) is a Canadian television personality, journalist, magazine editor, and marketing executive. Early life and education Mathieu Chantelois was born and raised in Mascouche, a suburb just outside Montreal, Q ...
* Arisa Cox *Valéry Gagné *Kalen Haymen *
Jennifer Hedger Jennifer Frances Hedger (born September 18, 1975 in London, Ontario) is a Canadian television personality and the co-host of TSN's nightly sports news program '' SportsCentre''. Broadcasting career Hedger's first on-air experiences were with the ...
*David Keystone *Sandy Medeiros In the original auditions, Chantelois and Hedger schemed to stand out from the crowd by making out for the cameras even though both were in relationships with other people and Chantelois was gay. Tre Smith was a last minute replacement when original lofter Marc left the show over the phone in the first episode. Cast members Kalen and Valery left the show early, before completing their full year in the loft."M8, H8 & CRE8 on U8TV ; Eight fresh faces ready to be taped, watched and talked about 24/7". ''
Toronto Star The ''Toronto Star'' is a Canadian English-language broadsheet daily newspaper. The newspaper is the country's largest daily newspaper by circulation. It is owned by Toronto Star Newspapers Limited, a subsidiary of Torstar Corporation and part ...
'', January 8, 2002.
Other notable events of Season One included Cox meeting a half-sister she never knew, gay issues being addressed by Chantelois (including grilling Allan Rock, the federal health minister, on the issue of blood donation by gay men), an episode in which the lofters view and discuss the events of the
September 11 attacks The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commercia ...
, a minor scandal when two lofters baked a birthday cake for a third in which they pretended to add
urine Urine is a liquid by-product of metabolism in humans and in many other animals. Urine flows from the kidneys through the ureters to the urinary bladder. Urination results in urine being excretion, excreted from the body through the urethra. Cel ...
to the recipe, and a number of angry spats between Hedger and Keystone.


Season Two: 2002

Season Two had extensive auditions and various combinations of possible lofters were sent into the house for trial runs to see which candidates had the right chemistry. The auditions were shown early on in Season Two. The lofters who began Season Two, premiering in January 2002, were: *Heather Basciano *Danny Crowder *Dan Fraleigh *Annie Guillo * Carolyn Jarvis *Donnie "Chico" Ruiz * Jason Ruta *Tonya Thongs In the second season, the show moved towards more of a ''
Big Brother Big Brother may refer to: * Big Brother (''Nineteen Eighty-Four''), a character from George Orwell's novel ''Nineteen Eighty-Four'' ** Authoritarian personality, any omnipresent figure representing oppressive control ** Big Brother Awards, a sat ...
''-style format when a new twist was added to the show. Every ten weeks, the producers would select two Lofters whose hosting skills were sub-par or who didn't share enough of their lives, and nominate them for eviction. Fans of the show could then go to U8TV.com and vote for the Lofter they wanted to evict. The first and only occurrence of the twist saw Jason Ruta and Annie Guillo nominated for eviction. Fans voted Ruta off the show, and he was replaced by Stephen MacDonald. Haymen reappeared on several occasions during Season Two, as he was dating Guillo.


Cancellation

Mid-way through the second season, the show was cancelled in June 2002. Although the show's ratings on television were strong, the production costs associated with streaming live video over the internet were too high at the time for the show and online TV channel to survive."The Lofters shown the door". ''
Calgary Herald The ''Calgary Herald'' is a daily newspaper published in Calgary, Alberta, Canada. Publication began in 1883 as ''The Calgary Herald, Mining and Ranche Advocate, and General Advertiser''. It is owned by the Postmedia Network. History ''The ...
'', June 19, 2002.


Post-show careers

A few former lofters have gone on to successful television gigs, most notably Season One's
Jennifer Hedger Jennifer Frances Hedger (born September 18, 1975 in London, Ontario) is a Canadian television personality and the co-host of TSN's nightly sports news program '' SportsCentre''. Broadcasting career Hedger's first on-air experiences were with the ...
who is now an anchor on
TSN TSN may refer to: Science and technology * Translin, DNA binding protein involved in microRNA function * Taxonomic serial number, a stable and unique taxonomic serial number issued by the Integrated Taxonomic Information System * The Science Netwo ...
's popular '' SportsCentre'' (and in this role made an appearance on the sitcom '' Corner Gas''). David Keystone became the host of Corus Entertainment's cooking competition series ''Cook'd'' on YTV.
Mathieu Chantelois Mathieu Chantelois (born July 4, 1973) is a Canadian television personality, journalist, magazine editor, and marketing executive. Early life and education Mathieu Chantelois was born and raised in Mascouche, a suburb just outside Montreal, Q ...
has hosted programming for
OutTV OutTV (stylized OUTtv) is a Television in Canada, Canadian English language specialty channel that was launched in September 2001. It broadcasts general entertainment and lifestyle programming aimed at the LGBT community. The network is owned b ...
and went on to become executive director of
Pride Toronto Pride Toronto is an annual event held in Toronto, Ontario, Canada, in June each year. A celebration of the diversity of the LGBT community in the Greater Toronto Area, it is one of the largest organized gay pride festivals in the world, fea ...
, while Sandy Medeiros has appeared as a guest judge on
MuchMusic Much (an abbreviation for its full name MuchMusic) is a Canadian English language specialty channel owned by BCE Inc. through its Bell Media subsidiary that airs programming aimed at teenagers and young adults. MuchMusic launched on August 31 ...
's '' Video On Trial''. Season Two's Carolyn Jarvis became a news anchor for Global's newsmagazine series '' 16x9'', after having worked as a meteorologist for The Weather Network and a television news anchor for several local stations. Season One's Arisa Cox and Season Two's Jason Ruta were co-hosts of
E! Canada E! is an American television network. E! may also refer to: Television * E! (Asian TV channel), the Asian franchise of E! * E! (Australia and New Zealand), the Australian version of E! * E! (Canadian TV channel), a Canadian cable/satellite telev ...
's ''E! News Weekend'';Ben Kaplan, "Less chalk and cheese, more steak and eggs; Jason Ruta and Arisa Cox took two very different paths to end up at the same spot, and they couldn't be happier about it". ''
National Post The ''National Post'' is a Canadian English-language broadsheet newspaper available in several cities in central and western Canada. The paper is the flagship publication of Postmedia Network and is published Mondays through Saturdays, with ...
'', December 13, 2008.
following that show's cancellation Cox became lead entertainment reporter for
CBC News CBC News is a division of the Canadian Broadcasting Corporation responsible for the news gathering and production of news programs on the corporation's English-language operations, namely CBC Television, CBC Radio, CBC News Network, and CBC.ca. ...
, and is now the host of ''
Big Brother Canada ''Big Brother Canada'' is a Canada, Canadian television Reality competition, reality game show based on the Big Brother (Dutch TV series), Dutch reality show of the same name, which is part of the wider ''Big Brother (franchise), Big Brother'' f ...
''. Season One's Trevor Smith became the lead animal cruelty investigator for the
Toronto Humane Society Toronto Humane Society is a Toronto charity that operates animal shelters and animal rescue operations. It was founded in 1887 by John J. Kelso dedicated to promote both children's aid and the humane treatment of animals. Since 1891, the society ...
and made headlines for his rescue of a dying Rottweiler locked in a car. Smith went on to be the face and spokesperson for the animal welfare movement and was a frequent guest on CP24's ''Animal Housecalls'' and other TV and radio shows promoting animal welfare. U8TV co-creator and executive producer Zev Shalev is the creator and senior executive producer of ''
Entertainment Tonight Canada ''ET Canada'' (previously referred to as ''Entertainment Tonight Canada'') is a Canadian entertainment news television series, using the same format as the American entertainment newsmagazine ''Entertainment Tonight''. ''ET Canada'' is a broadcas ...
'', and was director of program strategy for
E! Canada E! is an American television network. E! may also refer to: Television * E! (Asian TV channel), the Asian franchise of E! * E! (Australia and New Zealand), the Australian version of E! * E! (Canadian TV channel), a Canadian cable/satellite telev ...
.


References

{{DEFAULTSORT:U8tv The Lofters 2000s Canadian reality television series 2001 Canadian television series debuts 2002 Canadian television series endings Television series by Alliance Atlantis Television shows filmed in Toronto Slice (TV channel) original programming