Tudum: A Global Fan Event, also known as Netflix Tudum or Tudum Festival, is a

pop culture Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * Pop (Gas al ...

event that covers

Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...

's original films and television series. Held for the first time in January 2020, the event is presented by

Maisa Silva Maisa da Silva Andrade (born 22 May 2002) is a Brazilian television presenter and actress. She first gained fame for hosting the children's TV program ''Bom Dia & Cia'' from the age of six years old, and for playing the role of Valéria Ferrei ...

and brings singers, actors and actresses from Netflix to promote new work, meet and play with the Brazilian public. Currently, the festival has had four editions.

History

First edition

The first edition, in January 2020, was held in

São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...

, Brazil, with a public of over 50,000 people during the four days and big names from the original Netflix productions such as Lana Condor,

Noah Centineo Noah Gregory Centineo ( ; born May 9, 1996) is an American actor. He began his career performing on television and had a main role in the television series '' The Fosters'' from 2015 to 2018. He achieved wider recognition by starring in the Net ...

Larissa Manoela Larissa Manoela Taques Elias Santos (born 28 December 2000) is a Brazilian actress, singer, model, writer, voice actress and businesswoman. She is best known for playing Maria Joaquina in Carrossel, the twins Isabela and Manuela in Cúmplice ...

and Jottapê, with concerts by

Anavitória Anavitória (Brazilian Portuguese: /ɐnɐviˈtɔɾjɐ/) is a Brazilian musical duo consisting of Ana Clara Caetano Costa and Vitória Fernandes Falcão. Formed in 2015, Anavitória debuted with an EP produced by Tiago Iorc after being discovered ...

Melim Melim is a Brazilian trio of siblings consisting of Rodrigo, Gabriela, and Diogo Melim. In 2016, they took part in the musical reality show ''Superstar'' on TV Globo, reaching the semi-finals, not advancing to the finals. In 2018, they signed a ...

, Projota, Kevin o Chris, Gretchen and Tropkillaz. The event brought together sets from various series, such as ''

Stranger Things ''Stranger Things'' is an American science fiction horror drama television series created by the Duffer Brothers, who also serve as showrunners and are executive producers along with Shawn Levy and Dan Cohen. Produced by Monkey Massacre Prod ...

'', ''

Sex Education Sex education, also known as sexual education, sexuality education or sex ed, is the instruction of issues relating to human sexuality, including emotional relations and responsibilities, human sexual anatomy, Human sexual activity, sexual acti ...

'' and ''

Sintonia ''Sintonia'' is a Brazilian crime teen drama streaming television series created and directed by Kondzilla that premiered on Netflix on August 9, 2019. Narrated from the perspectives of the three characters Doni, Nando, and Rita who grew up toge ...

'', so that the public had an immersive experience and could feel part of their favorite series.

Second edition

The second edition, in November 2020, was carried out entirely online, given the circumstances of social distancing and quarantine caused by the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

. Netflix decided to create an online version of the festival presented by

and names of their original productions such as

Ashley Park Ashley Park is a private residential neighbourhood at Walton-on-Thames in Surrey. Its central feature was a grandiose English country house, at times enjoying associated medieval manorial rights, which stood on the site, with alterations, ...

Lucas Bravo Lucas Nicolas Bravo (born 26 March 1988) is a French actor and model. He is best known for starring in the Netflix romantic comedy series ''Emily in Paris'' (2020–present) as chef Gabriel, Emily's downstairs love interest. He is also known for h ...

Joel Courtney Joel Courtney (born January 31, 1996)Joel Courtney Bio
is an American actor known for his role in the 2011 ...

and

Leah Lewis Leah Lewis (born December 9, 1996) is a Chinese-American actress, model and singer who began her career as a child actress. She is best known for her roles as Ellie Chu in the 2020 Netflix film ''The Half of It'' and as Georgia "George" Fan i ...

with concerts by

Marília Mendonça Marília Dias Mendonça (; 22 July 1995 – 5 November 2021) was a Brazilian singer, songwriter and instrumentalist. She is posthumously recognized in Brazil as the 'queen of sofrência', a subgenre of sertanejo music, and has been recognized f ...

Pabllo Vittar Phabullo Rodrigues da Silva (born 1 November 1993), known professionally as Pabllo Vittar (), is a Brazilian drag queen and singer. Life and career 1993–2016: Early life Born in São Luís, Phabullo is a dizygotic twin and has an older sis ...

Emicida Leandro Roque de Oliveira (born August 17, 1985), better known by his stage name Emicida, is a Brazilian rapper, singer, songwriter and MC. The rapper is known for his impromptu rhymes, that made him one of the most respected MCs in Brazil. Reg ...

, Jottapê and Mila. The event also gained an Almanac version that was distributed physically and digitally, with the aim of expanding the event and covering the entire national territory. Netflix held the virtual edition for free as well as distributing 100,000 copies of an almanac with several stories, games and activities about the series and movies.

Third edition

The third edition, in September 2021, was named "Tudum: A Global Fan Event", an online event that includes audiences from other countries. The event was broadcast on YouTube, Facebook and Twitch on September 25.

Fourth edition

The event was broadcast on September 24th 2022.

Tudum (website)

On December 9, 2021, Netflix announced the launch of a website named after the annual event, an official companion website that offers news, exclusive interviews and behind-the-scenes videos for its original television shows and films.

References

External links

* {{Netflix 2020 establishments in Brazil Annual events Entertainment events in Brazil Events in São Paulo Festivals established in 2020 Netflix