Trumpism
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Trumpism is a term for the political ideologies, social emotions, style of
governance Governance is the process of interactions through the laws, norms, power or language of an organized society over a social system ( family, tribe, formal or informal organization, a territory or across territories). It is done by the g ...
,
political movement A political movement is a collective attempt by a group of people to change government policy or social values. Political movements are usually in opposition to an element of the status quo, and are often associated with a certain ideology. Some ...
, and set of mechanisms for acquiring and keeping control of power associated with
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of P ...
and his political base. '' Trumpists'' and ''
Trumpian Trumpism is a term for the political ideologies, social emotions, style of governance, political movement, and set of mechanisms for acquiring and keeping control of power associated with Donald Trump and his political base. '' Trumpist ...
'' are terms used to refer to those exhibiting characteristics of Trumpism, whereas political supporters of Trump are known as '' Trumpers''. The precise composition of Trumpism is contentious and is sufficiently complex to overwhelm any single framework of analysis; it has been called an American political variant of the
far-right Far-right politics, also referred to as the extreme right or right-wing extremism, are political beliefs and actions further to the right of the left–right political spectrum than the standard political right, particularly in terms of being ...
, and the national-populist and
neo-nationalist Neo-nationalism, or new nationalism, is an ideology and political movement built on the basic characteristics of classical nationalism. It developed to its final form by applying elements with reactionary character generated as a reaction to th ...
sentiment seen in multiple nations worldwide from the late 2010s to the early 2020s. Though not strictly limited to any one party, Trump supporters became a significant faction of the Republican Party in the United States, with the remainder often characterized as "establishment" in contrast. Some Republicans became members of the
Never Trump movement The Never Trump movement, also called the #nevertrump, Stop Trump, anti-Trump, or Dump Trump movement, began as an effort on the part of a group of Republicans (known as Never Trump Republicans) and other prominent conservatives to prevent R ...
, with several leaving the party in protest of Trump's ascendancy. Some commentators have rejected the populist designation for Trumpism and view it instead as part of a trend towards a new form of
fascism Fascism is a far-right, authoritarian, ultra-nationalist political ideology and movement,: "extreme militaristic nationalism, contempt for electoral democracy and political and cultural liberalism, a belief in natural social hierarchy and t ...
or
neo-fascism Neo-fascism is a post-World War II far-right ideology that includes significant elements of fascism. Neo-fascism usually includes ultranationalism, racial supremacy, populism, authoritarianism, nativism, xenophobia, and anti-immigration sent ...
, with some referring to it as explicitly fascist and others as
authoritarian Authoritarianism is a political system characterized by the rejection of political plurality, the use of strong central power to preserve the political ''status quo'', and reductions in the rule of law, separation of powers, and democratic vot ...
and
illiberal An illiberal democracy describes a governing system in which, although elections take place, citizens are cut off from knowledge about the activities of those who exercise real power because of the lack of civil liberties; thus it does not c ...
. Others have more mildly identified it as a specific lite version of
fascism in the United States Fascism in North America refers to political movements in the United States, Canada, Mexico, Central America and the Caribbean that are variants of fascism. Fascist movements in North America never gained power, unlike their counterparts in Eur ...
. Some historians, including many of those using a ''new fascism'' classification, write of the hazards of direct comparisons with European fascist regimes of the 1930s, stating that while there are parallels, there are also important dissimilarities. The label ''Trumpism'' has been applied to
national-conservative National conservatism is a nationalist variant of conservatism that concentrates on upholding national and cultural identity. National conservatives usually combine nationalism with conservative stances promoting traditional cultural values, ...
and national-populist movements in other Western democracies, and many politicians outside of the United States have been labeled as staunch allies of Trump or Trumpism, or even as their country's equivalent to Trump, by various news agencies; among them are
Silvio Berlusconi Silvio Berlusconi ( ; ; born 29 September 1936) is an Italian media tycoon and politician who served as Prime Minister of Italy in four governments from 1994 to 1995, 2001 to 2006 and 2008 to 2011. He was a member of the Chamber of Deputies f ...
,
Jair Bolsonaro Jair Messias Bolsonaro (; born 21 March 1955) is a Brazilian politician and retired military officer who has been the 38th president of Brazil since 1 January 2019. He was elected in 2018 as a member of the Social Liberal Party, which he turn ...
,
Horacio Cartes Horacio Manuel Cartes Jara (born 5 July 1956) is a Paraguayan businessman and politician who served as the president of Paraguay from 2013 to 2018. He is a member of the Colorado Party. Cartes owns about two dozen businesses in his Grupo Carte ...
,
Rodrigo Duterte Rodrigo Roa Duterte (, ; born March 28, 1945), also known as Digong, Rody, and by the initials DU30 and PRRD, is a Filipino lawyer and politician who served as the 16th president of the Philippines from 2016 to 2022. He is the chairperson ...
,
Pauline Hanson Pauline Lee Hanson (''née'' Seccombe, formerly Zagorski; born 27 May 1954) is an Australian politician who is the founder and leader of One Nation, a right-wing populist political party. Hanson has represented Queensland in the Australian ...
,
Recep Tayyip Erdoğan Recep Tayyip Erdoğan (born 26 February 1954) is a Turkish politician serving as the 12th and current president of Turkey since 2014. He previously served as prime minister of Turkey from 2003 to 2014 and as mayor of Istanbul from 1994 to ...
,
Nigel Farage Nigel Paul Farage (; born 3 April 1964) is a British broadcaster and former politician who was Leader of the UK Independence Party (UKIP) from 2006 to 2009 and 2010 to 2016 and Leader of the Brexit Party (renamed Reform UK in 2021) from 2 ...
,
Hong Joon-Pyo Hong Joon-pyo (born 20 November 1953), also spelled as Hong Jun-pyo, is a South Korean politician and former prosecutor who is the current Mayor of Daegu. He previous served as the governor of South Gyeongsang Province, a member of the Na ...
,
Boris Johnson Alexander Boris de Pfeffel Johnson (; born 19 June 1964) is a British politician, writer and journalist who served as Prime Minister of the United Kingdom and Leader of the Conservative Party from 2019 to 2022. He previously served as ...
,
Jarosław Kaczyński Jarosław Aleksander Kaczyński (; born 18 June 1949) is a Polish politician who is currently serving as leader of the Law and Justice party (known by its Polish acronym PiS), which he co-founded in 2001 with his twin brother, Lech Kaczyński, ...
,
Bidzina Ivanishvili Bidzina Ivanishvili ( ka, ბიძინა ივანიშვილი, also known as Boris Grigoryevich Ivanishvili ; born 18 February 1956) is a Georgian politician, billionaire businessman and philanthropist, who served as Prime Minist ...
,
Marine Le Pen Marion Anne Perrine "Marine" Le Pen (; born 5 August 1968) is a French lawyer and politician who ran for the French presidency in 2012, 2017, and 2022. A member of the National Rally (RN; previously the National Front, FN), she served as its ...
,
Narendra Modi Narendra Damodardas Modi (; born 17 September 1950) is an Indian politician serving as the 14th and current Prime Minister of India since 2014. Modi was the Chief Minister of Gujarat from 2001 to 2014 and is the Member of Parliament from ...
,
Benjamin Netanyahu Benjamin "Bibi" Netanyahu (; ; born 21 October 1949) is an Israeli politician who served as the ninth prime minister of Israel from 1996 to 1999 and again from 2009 to 2021. He is currently serving as Leader of the Opposition and Chairman of ...
,
Viktor Orbán Viktor Mihály Orbán (; born 31 May 1963) is a Hungarian politician who has served as prime minister of Hungary since 2010, previously holding the office from 1998 to 2002. He has presided over Fidesz since 1993, with a brief break between ...
,
Najib Razak Dato' Sri Haji Mohammad Najib bin Tun Haji Abdul Razak ( ms, محمد نجيب بن عبد الرزاق, label= Jawi, script=arab, italic=unset, ; born 23 July 1953) is a Malaysian politician who served as the 6th prime minister of Malay ...
,
Matteo Salvini Matteo Salvini (; born 9 March 1973) is an Italian politician who has served as Deputy Prime Minister of Italy and Minister of Infrastructure and Transport since 2022. He has been Federal Secretary of Italy's Lega Nord ( Northern League) party ...
, and
Geert Wilders Geert Wilders (; born 6 September 1963) is a Dutch politician who has led the Party for Freedom (''Partij voor de Vrijheid'' – PVV) since he founded it in 2006. He is also the party's leader in the House of Representatives (''Tweede Kamer'' ...
.


Populist themes, sentiments, and methods

Trumpism started its development predominantly during Trump's 2016 presidential campaign. For many scholars, it denotes a
populist Populism refers to a range of political stances that emphasize the idea of "the people" and often juxtapose this group against " the elite". It is frequently associated with anti-establishment and anti-political sentiment. The term develop ...
political method that suggests
nationalistic Nationalism is an idea and movement that holds that the nation should be congruent with the state. As a movement, nationalism tends to promote the interests of a particular nation (as in a group of people), Smith, Anthony. ''Nationalism: T ...
answers to political, economic, and social problems. These inclinations are refracted into such policy preferences as immigration restrictionism,
trade protectionism Protectionism, sometimes referred to as trade protectionism, is the economic policy of restricting imports from other countries through methods such as tariffs on imported goods, import quotas, and a variety of other government regulations. ...
,
isolationism Isolationism is a political philosophy advocating a national foreign policy that opposes involvement in the political affairs, and especially the wars, of other countries. Thus, isolationism fundamentally advocates neutrality and opposes entangl ...
, and opposition to entitlement reform. As a political method, populism is not driven by any particular ideology. Former
National Security Advisor A national security advisor serves as the chief advisor to a national government on matters of security. The advisor is not usually a member of the government's cabinet but is usually a member of various military or security councils. National sec ...
and close Trump advisor
John Bolton John Robert Bolton (born November 20, 1948) is an American attorney, diplomat, Republican consultant, and political commentator. He served as the 25th United States Ambassador to the United Nations from 2005 to 2006, and as the 26th United Sta ...
states this is true of Trump, disputing that ''Trumpism'' even exists in any meaningful philosophical sense, adding that " e man does not have a philosophy. And people can try and draw lines between the dots of his decisions. They will fail." Writing for the ''Routledge Handbook of Global Populism'' (2019), Olivier Jutel claims, "What Donald Trump reveals is that the various iterations of right-wing American populism have less to do with a programmatic
social conservatism Social conservatism is a political philosophy and variety of conservatism which places emphasis on traditional power structures over social pluralism. Social conservatives organize in favor of duty, traditional values and social institut ...
or
libertarian economics Economic liberalism is a political and economic ideology that supports a market economy based on individualism and private property in the means of production. Adam Smith is considered one of the primary initial writers on economic liberali ...
than with enjoyment." Referring to the populism of Trump, sociologist
Michael Kimmel Michael Scott Kimmel (born February 26, 1951) is an American retired sociologist specializing in gender studies. He was Distinguished Professor of Sociology at Stony Brook University in New York and is the founder and editor of the academic jour ...
states that it "is not a theory ran ideology, it's an emotion. And the emotion is righteous indignation that the government is screwing 'us'". Kimmel notes that "Trump is an interesting character because he channels all that sense of what I called 'aggrieved entitlement,'" a term Kimmel defines as "that sense that those benefits to which you believed yourself entitled have been snatched away from you by unseen forces larger and more powerful. You feel yourself to be the heir to a great promise, the American Dream, which has turned into an impossible fantasy for the very people who were supposed to inherit it." Communications scholar
Zizi Papacharissi Zizi Papacharissi is a Greek-American writer and communications researcher. She is professor and head of the department of communication at the University of Illinois at Chicago and editor of the journals '' Journal of Broadcasting & Electronic M ...
explains the utility of being ideologically vague, and using terms and slogans that can mean anything the supporter wants them to mean. "When these publics thrive in
affective Affect, in psychology, refers to the underlying experience of feeling, emotion or mood. History The modern conception of affect developed in the 19th century with Wilhelm Wundt. The word comes from the German ''Gefühl'', meaning "feeling ...
engagement it's because they've found an affective hook that's built around an open signifier that they get to use and reuse and re-employ. So yes, of course you know, President Trump has used
MAGA Maga or MAGA may refer to: MAGA * Make America Great Again, a political slogan famously used by Donald Trump * Museo MAGA, a modern-art museum in Gallarate, Italy * ''maga'', the logo of the Cornish Language Partnership, an organisation promot ...
; that's an open signifier that pulls in all of these people, and is open because it allows them all to assign different meanings to it. So MAGA works for connecting publics that are different, because it is open enough to permit people to ascribe their own meaning to it." Other contributors to the ''Routledge Handbook of Populism'' note that populist leaders rather than being ideology driven are instead pragmatic and opportunistic regarding themes, ideas and beliefs that strongly resonate with their followers. Exit polling data suggests the campaign was successful at mobilizing the " white disenfranchised", the lower- to
working-class The working class (or labouring class) comprises those engaged in manual-labour occupations or industrial work, who are remunerated via waged or salaried contracts. Working-class occupations (see also " Designation of workers by collar colou ...
European-Americans who are experiencing growing
social inequality Social inequality occurs when resources in a given society are distributed unevenly, typically through norms of allocation, that engender specific patterns along lines of socially defined categories of persons. It posses and creates gender c ...
and who often have stated opposition to the American political establishment. Ideologically, Trumpism has a
right-wing populist Right-wing populism, also called national populism and right-wing nationalism, is a political ideology that combines right-wing politics and populist rhetoric and themes. Its rhetoric employs anti-elitist sentiments, opposition to the Establi ...
accent.


Focus on sentiments

Historian Peter E. Gordon raises the possibility that "Trump, far from being a violation of the norm, actually signifies an emergent norm of the social order" where the categories of the psychological and political have dissolved. In accounting for Trump's election and ability to sustain stable high approval ratings among a significant segment of voters, Erika Tucker argues in the book ''Trump and Political Philosophy'' that though all presidential campaigns have strong emotions associated with them, Trump was able to recognize, and then to gain the trust and loyalty of those who, like him felt a particular set of strong emotions about perceived changes in the United States. She notes, "Political psychologist Drew Westen has argued that Democrats are less successful at gauging and responding to affective politics—issues that arouse strong emotional states in citizens." Like many academics examining the populist appeal of Trump's messaging, Hidalgo-Tenorio and Benítez-Castro draw on the theories of
Ernesto Laclau Ernesto Laclau (; 6 October 1935 – 13 April 2014) was an Argentine political theorist and philosopher. He is often described as an 'inventor' of post-Marxist political theory. He is well known for his collaborations with his long-term partner ...
writing, "The emotional appeal of populist discourse is key to its polarising effects, this being so much so that populism 'would be unintelligible without the affective component.' (Laclau 2005, 11)" Scholars from a wide number of fields have argued that particular affective themes and the dynamics of their impact on social media-connected followers characterize Trump and his supporters.


Pleasure from sympathetic company

Communications scholar Michael Carpini states that "Trumpism is a culmination of trends that have been occurring for several decades. What we are witnessing is nothing short of a fundamental shift in the relationships between journalism, politics, and democracy." Among the shifts, Carpini identifies "the collapsing of the prior
edia ''Edia'' is a genus of moths of the family Crambidae The Crambidae are the grass moth family of lepidopterans. They are variable in appearance, the nominal subfamily Crambinae (grass moths) taking up closely folded postures on grass stems whe ...
regime's presumed and enforced distinctions between news and entertainment." Examining Trump's use of media for the book ''Language in the Trump Era'', communications professor Marco Jacquemet writes that "It's an approach that, like much of the rest of Trump's ideology and policy agenda, assumes (correctly, it appears) that his audiences care more about shock and entertainment value in their media consumption than almost anything else." The perspective is shared among other communication academics, with Plasser & Ulram (2003) describing a media logic which emphasizes "personalization ... a political star system ... ndsports based dramatization." Olivier Jutel notes that "Donald Trump's celebrity status and reality-TV rhetoric of 'winning' and 'losing' corresponds perfectly to these values", asserting that "
Fox News The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is o ...
and conservative personalities from
Rush Limbaugh Rush Hudson Limbaugh III ( ; January 12, 1951 – February 17, 2021) was an American conservative political commentator who was the host of '' The Rush Limbaugh Show'', which first aired in 1984 and was nationally syndicated on AM and FM r ...
,
Glenn Beck Glenn Lee Beck (born February 10, 1964) is an American conservative political commentator, radio host, entrepreneur, and television producer. He is the CEO, founder, and owner of Mercury Radio Arts, the parent company of his television and ra ...
and
Alex Jones Alexander Emerick Jones (born February 11, 1974) is an American far-right and alt-right radio show host and prominent conspiracy theorist. He hosts ''The Alex Jones Show'' from Austin, Texas, which the Genesis Communications Network broadcas ...
do not simply represent a new political and media voice but embody the convergence of politics and media in which affect and enjoyment are the central values of media production." Studying Trump's use of social media, anthropologist Jessica Johnson finds that social emotional pleasure plays a central role writing, "Rather than finding accurate news meaningful,
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dust ...
users find the affective pleasure of connectivity addictive, whether or not the information they share is factual, and that is how communicative capitalism captivates subjects as it holds them captive." Looking back at the world prior to social media, communications researcher Brian L. Ott writes: "I'm nostalgic for the world of television that
Neil Postman Neil Postman (March 8, 1931 – October 5, 2003) was an American author, educator, media theorist and cultural critic, who eschewed digital technology, including personal computers, mobile devices, and cruise control in cars, and was critical ...
(1985) argued, produced the 'least well-informed people in the Western world' by packaging news as entertainment. (pp. 106–107)
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
is producing the most self-involved people in history by treating everything one does or thinks as newsworthy. Television may have assaulted journalism, but Twitter killed it." Commenting on Trump's support among Fox News viewers, Hofstra communications college dean Mark Lukasiewicz has a similar perspective writing, "
Tristan Harris Tristan Harris () is an American technology ethicist. He is the executive director and co-founder of the Center for Humane Technology. Early in his career, Harris worked as a design ethicist at Google. He received his baccalaureate degree from ...
famously said that social networks are about ' affirmation, not information'—and the same can be said about cable news, especially in prime time."
Arlie Russell Hochschild Arlie Russell Hochschild (; born January 15, 1940) is an American professor emeritus of sociology at the University of California, Berkeley and writer. Hochschild has long focused on the human emotions that underlie moral beliefs, practices, a ...
's perspective on the relationship between Trump supporters and their preferred sources of information- whether social media friends or news and commentary stars, is that they are trusted due to the affective bond they have with them. As media scholar Daniel Kreiss summarizes Hochschild, "Trump, along with Fox News, gave these strangers in their own land the hope that they would be restored to their rightful place at the center of the nation, and provided a very real emotional release from the fetters of political correctness that dictated they respect people of color, lesbians and gays, and those of other faiths ... that the network's personalities share the same 'deep story' of political and social life, and therefore they learn from them 'what to feel afraid, angry, and anxious about.'" From Kreiss's 2018 account of conservative personalities and media, information became less important than providing a sense of familial bonding, where "family provides a sense of identity, place, and belonging; emotional, social, and cultural support and security; and gives rise to political and social affiliations and beliefs." Hochschild gives the example of one woman who explains the familial bond of trust with the star personalities. " Bill O'Reilly is like a steady, reliable dad.
Sean Hannity Sean Patrick Hannity (born December 30, 1961) is an American talk show host, conservative political commentator, and author. He is the host of '' The Sean Hannity Show'', a nationally syndicated talk radio show, and has also hosted a commen ...
is like a difficult uncle who rises to anger too quickly.
Megyn Kelly Megyn Marie Kelly (; born November 18, 1970) is an American journalist and media personality. She currently hosts a talk show and podcast, ''The Megyn Kelly Show'', that airs live daily on SiriusXM. She was a talk show host at Fox News from 20 ...
is like a smart sister. Then there's
Greta Van Susteren Greta Conway Van Susteren (born June 11, 1954) is an American commentator, lawyer, and television news anchor for Newsmax TV. She was previously on CNN, Fox News, and MSNBC. She hosted Fox News's ''On the Record w/ Greta Van Susteren'' for 14 ...
. And
Juan Williams Juan Antonio Williams (born April 10, 1954) is a Panamanian-born American journalist and political analyst for Fox News Channel. He writes for several newspapers, including ''The Washington Post'', ''The New York Times'', and ''The Wall Street ...
, who came over from NPR, which was too left for him, the adoptee. They're all different, just like in a family." Media scholar Olivier Jutel focuses on the neoliberal privatization and market segmentation of the public square, noting that, " Affect is central to the brand strategy of Fox which imagined its journalism not in terms of servicing the rational citizen in the public sphere but in 'craft ngintensive relationships with their viewers' (Jones, 2012: 180) in order to sustain audience share across platforms." In this segmented market, Trump "offers himself as an ego-ideal to an individuated public of enjoyment that coalesce around his media brand as part of their own performance of identity." Jutel cautions that it is not just conservative media companies that benefit from the transformation of news media to conform to values of spectacle and reality-TV drama. "Trump is a definitive product of mediatized politics providing the spectacle that drives ratings and affective media consumption, either as part of his populist movement or as the liberal resistance." Researchers give differing emphasis to which emotions are important to followers. Michael Richardson argues in the ''Journal of Media and Cultural Studies'' that "affirmation, amplification and circulation of disgust is one of the primary affective drivers of Trump's political success." Richardson agrees with Ott about the "entanglement of Trumpian affect and social media crowds" who seek "affective affirmation, confirmation and amplification. Social media postings of crowd experiences accumulate as 'archives of feelings' that are both dynamic in nature and affirmative of social values (Pybus 2015, 239)." Using Trump as an example, social trust expert Karen Jones follows philosopher Annette Baier in claiming that the masters of the art of creating trust and distrust are populist politicians and criminals. On this view, it is not moral philosophers who are the experts at discerning different forms of trust, but members of this class of practitioners who "show a masterful appreciation of the ways in which certain emotional states drive out trust and replace it with distrust." Jones sees Trump as an exemplar of this class who recognize that fear and contempt are powerful tools that can reorient networks of trust and distrust in social networks in order to alter how a potential supporter "interprets the words, deeds, and motives of the other." She points out that the tactic is used globally writing, "A core strategy of Donald Trump, both as candidate and president, has been to manufacture fear and contempt towards some undocumented migrants (among other groups). This strategy of manipulating fear and contempt has gone global, being replicated with minor local adjustment in Australia, Austria, Hungary, Poland, Italy and the United Kingdom."


Right-wing authoritarian populism

Other academics have made politically urgent warnings about Trumpian authoritarianism, such as Yale sociologist Philip S. Gorski who writes, Some academics regard such authoritarian backlash as a feature of liberal democracies. Some have even argued that Trump is a totalitarian capitalist exploiting the "fascist impulses of his ''ordinary'' supporters that hide in plain sight."
Michelle Goldberg Michelle Goldberg (born 1975)"Michelle Goldberg". Contemporary Authors Online. Detroit: Gale, 2016. Retrieved via Biography in Context database, January 28, 2017. is an American journalist and author, and an op-ed columnist for '' The New York Ti ...
, an opinion columnist for ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', compares "the spirit of Trumpism" to classical
fascist Fascism is a far-right, authoritarian, ultra-nationalist political ideology and movement,: "extreme militaristic nationalism, contempt for electoral democracy and political and cultural liberalism, a belief in natural social hierarchy and the ...
themes. The "mobilizing vision" of fascism is of "the national community rising phoenix-like after a period of encroaching decadence which all but destroyed it", which "sounds a lot like MAGA" (
Make America Great Again "Make America Great Again" or MAGA is an American political slogan popularized by Donald Trump in his successful 2016 presidential campaign. The slogan became a pop culture phenomenon, seeing widespread use and spawning numerous variants ...
) according to Goldberg. Similarly, like the Trump movement, fascism sees a "need for authority by natural chiefs (always male), culminating in a national chieftain who alone is capable of incarnating the group's historical destiny." They believe in "the superiority of the leader's instincts over abstract and universal reason". Conservative columnist George Will considers Trumpism similar to fascism, stating that Trumpism is "a mood masquerading as a doctrine". National unity is based "on shared domestic dreads"—for fascists the "Jews", for Trump the media ("enemies of the people"), "
elite In political and sociological theory, the elite (french: élite, from la, eligere, to select or to sort out) are a small group of powerful people who hold a disproportionate amount of wealth, privilege, political power, or skill in a group. ...
s" and " globalists". Solutions come not from tedious "incrementalism and conciliation", but from the leader (who claims "only I can fix it") unfettered by procedure. The political base is kept entertained with mass rallies, but inevitably the strongman develops a contempt for those he leads. Both are based on machismo, and in the case of Trumpism, "appeals to those in thrall to country-music manliness: 'We're truck-driving, beer-drinking, big-chested Americans too freedom-loving to let any itsy-bitsy virus make us wear masks.'" Disputing the view that the surge of support for Trumpism and
Brexit Brexit (; a portmanteau of "British exit") was the Withdrawal from the European Union, withdrawal of the United Kingdom (UK) from the European Union (EU) at 23:00 Greenwich Mean Time, GMT on 31 January 2020 (00:00 1 February 2020 Central Eur ...
represents a new phenomenon, political scientist
Karen Stenner Karen Stenner is a political scientist specializing in political psychology. Stenner has studied the political activation of authoritarian personality types, and how that activation explains the contemporary success of some authoritarian politic ...
and social psychologist
Jonathan Haidt Jonathan David Haidt (; born October 19, 1963) is an American social psychologist and author. He is the Thomas Cooley Professor of Ethical Leadership at New York University Stern School of Business. His main areas of study are the psychology of ...
present the argument that Discussing the statistical basis for their conclusions regarding the triggering of such waves, Stenner and Haidt present the view that "authoritarians, by their very nature, want to believe in authorities and institutions; they want to feel they are part of a cohesive community. Accordingly, they seem (if anything) to be modestly inclined toward giving authorities and institutions the benefit of the doubt, and lending them their support until the moment these seem incapable of maintaining 'normative order'"; the authors write that this normative order is regularly threatened by liberal democracy itself because it tolerates a lack of consensus in group values and beliefs, tolerates disrespect of group authorities, nonconformity to group norms, or norms proving questionable, and in general promotes diversity and freedom from domination by authorities. Stenner and Haidt regard such authoritarian waves as a feature of liberal democracies noting that the findings of their 2016 study of Trump and Brexit supporters was not unexpected, as they wrote: Author and authoritarianism critic
Masha Gessen Masha Gessen (born 13 January 1967) is a Russian-American journalist, author, translator and activist who has been an outspoken critic of the president of Russia, Vladimir Putin, and the former president of the United States, Donald Trump. Ge ...
contrasted the "democratic" strategy of the Republican establishment making policy arguments appealing to the public, with the "autocratic" strategy of appealing to an "audience of one" in Donald Trump. Gessen noted the fear of Republicans that Trump would endorse a
primary election Primary elections, or direct primary are a voting process by which voters can indicate their preference for their party's candidate, or a candidate in general, in an upcoming general election, local election, or by-election. Depending on the ...
opponent or otherwise use his political power to undermine any fellow party members that he felt had betrayed him. The 2020 Republican Party platform simply endorsed "the President's America-first agenda", prompting comparisons to contemporary leader-focused party platforms in Russia and China.


Nostalgia and male bravado

Nostalgia Nostalgia is a sentimentality for the past, typically for a period or place with happy personal associations. The word ''nostalgia'' is a learned formation of a Greek compound, consisting of (''nóstos''), meaning "homecoming", a Homeric word ...
is a staple of American politics but according to Philip Gorski, Trumpian nostalgia is novel because among other things "it severs the traditional connection between greatness and virtue." In the traditional "
Puritan The Puritans were English Protestants in the 16th and 17th centuries who sought to purify the Church of England of Roman Catholic practices, maintaining that the Church of England had not been fully reformed and should become more Protestant. ...
narrative, moral decline precedes material and political decline, and a return to the law must precede any return to greatness. ... Not so in Trump's version of nostalgia. In this narrative, decline is brought about by docility and femininity and the return to greatness requires little more than a reassertion of dominance and masculinity. In this way, 'virtue' is reduced to its root etymology of manly bravado." In studies of the men who would become Trump supporters
Michael Kimmel Michael Scott Kimmel (born February 26, 1951) is an American retired sociologist specializing in gender studies. He was Distinguished Professor of Sociology at Stony Brook University in New York and is the founder and editor of the academic jour ...
describes the nostalgia of male entitlement felt by men who despaired "over whether or not anything could enable them to find a place with some dignity in this new, multicultural, and more egalitarian world. ... These men were angry, but they all looked back nostalgically to a time when their sense of masculine entitlement went unchallenged. They wanted to reclaim their country, restore their rightful place in it, and retrieve their manhood in the process." The term that describes the behavior of Kimmel's angry white males is
toxic masculinity Toxic masculinity is a set of certain male behaviors associated with harm to society and men themselves. Traditional stereotypes of men as socially dominant, along with related traits such as misogyny and homophobia, can be considered "toxic" d ...
and according to William Liu, editor of the journal ''
Psychology of Men and Masculinity ''Psychology of Men & Masculinities'' (originally ''Psychology of Men & Masculinity'') is a peer-reviewed academic journal published by the American Psychological Association on behalf of Division 51. The journal was established in 2000 and covers ...
'', it applies especially to Trump. Kimmel was surprised at the sexual turn the 2016 election took and thinks that Trump is for many men a fantasy figure, an uber-male completely free to indulge every desire. "Many of these guys feel that the current order of things has emasculated them, by which I mean it has taken away their ability to support a family and have great life. Here's a guy who says: 'I can build anything I want. I can do anything I want. I can have the women I want.' They're going, 'This guy is awesome!'" Social psychologists Theresa Vescio and Nathaniel Schermerhorn note that "In his 2016 presidential campaign, Trump embodied HM /nowiki>hegemonic_masculinity.html" ;"title="hegemonic_masculinity.html" ;"title="/nowiki>hegemonic masculinity">/nowiki>hegemonic masculinity">hegemonic_masculinity.html" ;"title="/nowiki>hegemonic masculinity">/nowiki>hegemonic masculinity/nowiki> while waxing nostalgic for a racially homogenous past that maintained an unequal gender order. Trump performed HM by repeatedly referencing his status as a successful businessman ("blue-collar businessman") and alluding to how tough he would be as president. Further contributing to his enactment of HM, Trump was openly hostile toward gender-atypical women, sexualized gender typical women, and attacked the masculinity of male peers and opponents." In their studies involving 2007 people, they found that endorsement of hegemonic masculinity better predicted support for Trump than other factors, such as support for antiestablishment, antielitist, nativist, racist, sexist, homophobic or xenophobic perspectives. Neville Hoad, an expert on gender issues in South Africa, sees this as a common theme with another strongman leader,
Jacob Zuma Jacob Gedleyihlekisa Zuma (; born 12 April 1942) is a South African politician who served as the fourth president of South Africa from 2009 to 2018. He is also referred to by his initials JZ and clan name Msholozi, and was a former anti-aparth ...
, comparing his " Zulu Big Man version of toxic masculinity versus a
dog whistle A dog whistle (also known as silent whistle or Galton's whistle) is a type of whistle that emits sound in the ultrasonic range, which humans cannot hear but some other animals can, including dogs and domestic cats, and is used in their trainin ...
white supremacist version; the putative real estate billionaire turned reality television star". Both authoritarian leaders are figureheads living the "masculinist fantasy of freedom" supporters dream of, a dream bound to national mythologies of the good life. According to Hoad, one description of this symbolism comes from
Jacques Lacan Jacques Marie Émile Lacan (, , ; 13 April 1901 – 9 September 1981) was a French psychoanalyst and psychiatrist. Described as "the most controversial psycho-analyst since Freud", Lacan gave yearly seminars in Paris from 1953 to 1981, and ...
who describes the supremely masculine mythic leader of the primal horde whose power to satisfy every pleasure or whim has not been castrated. By activating such fantasies, toxic masculine behaviors from opulent displays of greed (the dream palaces of
Mar-a-Lago Mar-a-Lago ( from the Spanish for ''sea to lake'') is a resort and national historic landmark in Palm Beach, Florida, owned by former U.S. president Donald Trump. Trump acquired Mar-a-Lago in 1985 and referred to it as his "Winter White House ...
and Nkandla), violent rhetoric, "
grab them by the pussy On October 7, 2016, one month before the United States presidential election, '' The Washington Post'' published a video and accompanying article about then-presidential candidate Donald Trump and television host Billy Bush having "an extrem ...
" "
locker room A locker is a small, usually narrow storage compartment. They are commonly found in dedicated cabinets, very often in large numbers, in various public places such as locker rooms, workplaces, elementary schools, middle and high schools, trans ...
" "jokes" to misogynist insults, philandering, and even sexual predatory behavior including allegations of groping and raping become political assets not liabilities. Gender role scholar Colleen Clemens describes this toxic masculinity as "a narrow and repressive description of manhood, designating manhood as defined by violence, sex, status and aggression. It's the cultural ideal of manliness, where strength is everything while emotions are a weakness; where sex and brutality are yardsticks by which men are measured, while supposedly 'feminine' traits—which can range from emotional vulnerability to simply not being hypersexual—are the means by which your status as "man" can be taken away." Writing in the ''
Journal of Human Rights The ''Journal of Human Rights'' is a quarterly peer-reviewed academic journal covering human rights studies and practices, and natural and legal rights in context of national and international law, and international relations. It is published by R ...
'', Kimberly Theidon notes the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
's irony of Trumpian toxic masculinity: "Being a tough guy means wearing the mask of masculinity: Being a tough guy means refusing to don a mask that might preserve one's life and the lives of others." Tough guy bravado appeared on the internet prior to attack on Congress on January 6, 2021, with one poster writing, "Be ready to fight. Congress needs to hear glass breaking, doors being kicked in ... . Get violent. Stop calling this a march, or rally, or a protest. Go there ready for war. We get our President or we die." Of the rioters arrested for the attack on the U.S. Capitol, 88% were men, and 67% were 35 years or older.


Christian Trumpism

According to 2016 election exit polls, 26% of voters self identified as white
evangelical Christians Evangelicalism (), also called evangelical Christianity or evangelical Protestantism, is a worldwide interdenominational movement within Protestant Christianity that affirms the centrality of being "born again", in which an individual experi ...
, of whom more than three-fourths in 2017 approved of Trump's performance, most of them approving "very strongly" as reported by a
Pew Research Center The Pew Research Center is a nonpartisan American think tank (referring to itself as a "fact tank") based in Washington, D.C. It provides information on social issues, public opinion, and demographic trends shaping the United States and th ...
study. In contrast, approximately two-thirds of non-white evangelicals supported
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, diplomat, and former lawyer who served as the 67th United States Secretary of State for President Barack Obama from 2009 to 2013, as a United States sen ...
in 2016, with 90% of black Protestants also voting for her even though their theological views are similar to evangelicals. According to Yale researcher Philip Gorski, "the question is not so much why evangelicals voted for Trump then—many did not—but why so many white evangelicals did." Gorski's answer to why Trump, and not an orthodox evangelical was the first choice among white evangelicals was simply "because they are also white Christian nationalists and Trumpism is inter alia a reactionary version of white Christian nationalism." Israeli philosopher
Adi Ophir Adi Ophir ( he, עדי אופיר; born September 22, 1951) is an Israeli philosopher. Early life Adi Ophir was born on September 22, 1951. He received his BA and MA from the Hebrew University of Jerusalem and his PhD from Boston University. ...
sees the politics of purity in the white Christian nationalist rhetoric of evangelical supporters, such as the comparison of
Nehemiah Nehemiah is the central figure of the Book of Nehemiah, which describes his work in rebuilding Jerusalem during the Second Temple period. He was governor of Persian Judea under Artaxerxes I of Persia (465–424 BC). The name is pronounced o ...
's wall around Jerusalem to Trump's wall keeping out the enemy, writing, "the notion of the enemy includes 'Mexican migrants', 'filthy' gays, and even Catholics 'led astray by Satan', and the real danger these enemies pose is degradation to a 'blessed—great— ... nation' whose God is the Lord." Theologian Michael Horton believes Christian Trumpism represents the confluence of three trends that have come together, namely Christian
American exceptionalism American exceptionalism is the belief that the United States is inherently different from other nations.end-times conspiracy, and the prosperity gospel, with Christian Americanism being the narrative that God specially called the United States into being as an extraordinary if not miraculous providence and end-times conspiracy referring to the world's annihilation (figurative or literal) due to some conspiracy of nefarious groups and globalist powers threatening American sovereignty. Horton thinks that what he calls the "cult of Christian Trumpism" blends these three ingredients with "a generous dose of hucksterism" as well as
self-promotion In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive pl ...
and
personality cult A cult of personality, or a cult of the leader, Mudde, Cas and Kaltwasser, Cristóbal Rovira (2017) ''Populism: A Very Short Introduction''. New York: Oxford University Press. p. 63. is the result of an effort which is made to create an id ...
. Evangelical Christian and historian John Fea believes "the church has warned against the pursuit of political power for a long, long time," but that many modern day evangelicals such as Trump advisor and televangelist Paula White ignore these admonitions. Televangelist
Jim Bakker James Orsen Bakker (; born January 2, 1940) is an American televangelist and convicted fraudster. Between 1974 and 1987, Bakker hosted the television program '' The PTL Club'' and its cable television platform, the PTL Satellite Network, with ...
praises prosperity gospel preacher White's ability to "walk into the White House at any time she wants to" and have "full access to the King." According to Fea, there are several other "court evangelicals" who have "devoted their careers to endorsing political candidates and Supreme Court justices who will restore what they believe to be the Judeo-Christian roots of the country" and who in turn are called on by Trump to "explain to their followers why Trump can be trusted in spite of his moral failings", including
James Dobson James Clayton Dobson Jr. (born April 21, 1936) is an American evangelical Christian author, psychologist, and founder of Focus on the Family (FOTF), which he led from 1977 until 2010. In the 1980s he was ranked as one of the most influentia ...
,
Franklin Graham William Franklin Graham III (born July 14, 1952) is an American evangelist and missionary. He frequently engages in Christian revival tours and political commentary. He is president and CEO of the Billy Graham Evangelistic Association (BGEA) a ...
, Johnnie Moore Jr., Ralph Reed,
Gary Bauer Gary Lee Bauer (born May 4, 1946) is an American civil servant, activist, and former political candidate. He served in President Ronald Reagan's administration as Under Secretary of Education and Chief Domestic Policy Advisor, and later became p ...
,
Richard Land Richard D. Land (born 1946) is the president of Southern Evangelical Seminary in Charlotte, North Carolina, a post he has held since July 2013. Formerly he served as president of the Ethics & Religious Liberty Commission (ERLC), the public polic ...
, megachurch pastor Mark Burns and Southern Baptist pastor and Fox political commentator
Robert Jeffress Robert James Jeffress Jr. (born November 29, 1955) is an American Southern Baptist pastor, author, radio host, and televangelist. He is the senior pastor of the 14,000-member First Baptist Church, a megachurch in Dallas, Texas and is a Fox News ...
. For prominent Christians who fail to support Trump, the cost is not a simple loss of presidential access but a substantial risk of a firestorm of criticism and backlash, a lesson learned by
Timothy Dalrymple Patheos is a non-denominational, non-partisan online media company providing information and commentary from various religious and nonreligious perspectives. Upon its launch in May 2009, the website was primarily geared toward learning abou ...
, president of the flagship magazine of evangelicals ''
Christianity Today ''Christianity Today'' is an evangelical Christian media magazine founded in 1956 by Billy Graham. It is published by Christianity Today International based in Carol Stream, Illinois. ''The Washington Post'' calls ''Christianity Today'' "evan ...
'', and former chief editor
Mark Galli Mark Galli (b. August 24, 1952) is an American Roman Catholic author and editor, and former Protestant minister. For seven years he was editor in chief of ''Christianity Today''. Biography Galli, a native of California, was raised as a Roman Ca ...
, who were condemned by more than two hundred evangelical leaders for co-authoring a letter arguing that Christians were obligated to support the impeachment of Trump. Historian Stephen Jaeger traces the history of admonitions against becoming beholden religious courtiers back to the 11th century, with warnings of curses placed on holy men barred from heaven for taking too "keen an interest in the affairs of the state." Dangers to the court clergy were described by
Peter of Blois Peter of Blois ( la, Petrus Blesensis; French: ''Pierre de Blois''; ) was a French cleric, theologian, poet and diplomat. He is particularly noted for his corpus of Latin letters. Early life and education Peter of Blois was born about 1130. Ear ...
, a 12th-century French cleric, theologian and courtier who "knew that court life is the death of the soul" and that despite participation at court being known to them to be "contrary to God and salvation," the clerical courtiers whitewashed it with a multitude of justifications such as biblical references of
Moses Moses hbo, מֹשֶׁה, Mōše; also known as Moshe or Moshe Rabbeinu ( Mishnaic Hebrew: מֹשֶׁה רַבֵּינוּ, ); syr, ܡܘܫܐ, Mūše; ar, موسى, Mūsā; grc, Mωϋσῆς, Mōÿsēs () is considered the most important pr ...
being sent by God to the Pharaoh.
Pope Pius II Pope Pius II ( la, Pius PP. II, it, Pio II), born Enea Silvio Bartolomeo Piccolomini ( la, Aeneas Silvius Bartholomeus, links=no; 18 October 1405 – 14 August 1464), was head of the Catholic Church and ruler of the Papal States from 19 Augu ...
opposed the clergy's presence at court, believing it was very difficult for a Christian courtier to "rein in ambition, suppress avarice, tame envy, strife, wrath, and cut off vice, while standing in the midst of these erythings." The ancient history of such warnings of the dark corrupting influence of power over holy leaders is recounted by Fea who directly compares it to behavior of Trump's court evangelical leaders, warning that Christians are "in jeopardy of making idols out of political leaders by placing our sacred hopes in them." Jeffress claims that evangelical leaders' support of Trump is moral regardless of behavior that ''Christianity Today''s chief editor called "a near perfect example of a human being who is morally lost and confused." Jeffress argues that "the godly principle here is that governments have one responsibility, and that is Romans 13
hich Ij ( fa, ايج, also Romanized as Īj; also known as Hich and Īch) is a village in Golabar Rural District, in the Central District of Ijrud County, Zanjan Province, Iran Iran, officially the Islamic Republic of Iran, and also ...
says to avenge evil doers." This same biblical chapter was used by
Jeff Sessions Jefferson Beauregard Sessions III (born December 24, 1946) is an American politician and attorney who served as the 84th United States Attorney General from 2017 to 2018. A member of the Republican Party, he previously served as United States ...
to claim biblical justification for Trump's policy of separating children from immigrant families. Historian Lincoln Muller explains this is one of two types of interpretations of Romans 13 which has been used in American political debates since its founding and is on the side of "the thread of American history that justifies oppression and domination in the name of law and order." From Jeffress's reading, government's purpose is as a "strongman to protect its citizens against evildoers", adding: "I don't care about that candidate's tone or vocabulary, I want the meanest toughest son a you-know-what I can find, and I believe that is biblical." Jeffress, who referred to
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party (United States), Democratic Party, Obama was the first Af ...
as "paving the way for the future reign of the
Antichrist In Christian eschatology, the Antichrist refers to people prophesied by the Bible to oppose Jesus Christ and substitute themselves in Christ's place before the Second Coming. The term Antichrist (including one plural form)1 John ; . 2 John . ...
,"
Mitt Romney Willard Mitt Romney (born March 12, 1947) is an American politician, businessman, and lawyer serving as the junior United States senator from Utah since January 2019, succeeding Orrin Hatch. He served as the 70th governor of Massachusetts ...
as a cult follower of a non-Christian religion and
Roman Catholicism The Catholic Church, also known as the Roman Catholic Church, is the largest Christian church, with 1.3 billion baptized Catholics worldwide . It is among the world's oldest and largest international institutions, and has played a ...
as a "Satanic" result of " Babylonian mystery religion" traces the Christian libertarian perspective on government's sole role to suppress evil back to
Saint Augustine Augustine of Hippo ( , ; la, Aurelius Augustinus Hipponensis; 13 November 354 – 28 August 430), also known as Saint Augustine, was a theologian and philosopher of Berber origin and the bishop of Hippo Regius in Numidia, Roman North Afr ...
who argued in '' The City of God against the Pagans'' (426 CE) that government's role is to restrain evil so Christians can peacefully practice their beliefs.
Martin Luther Martin Luther (; ; 10 November 1483 – 18 February 1546) was a German priest, theologian, author, hymnwriter, and professor, and Augustinian friar. He is the seminal figure of the Protestant Reformation and the namesake of Lutherani ...
similarly believed that government should be limited to checking sin. Like Jeffress, Richard Land refused to cut ties with Trump after his reaction to the Charlottesville white supremacist rally, with the explanation that "Jesus did not turn away from those who may have seemed brash with their words or behavior," adding that "now is not the time to quit or retreat, but just the opposite—to lean in closer." Johnnie Moore's explanation for refusing to repudiate Trump after his Charlottesville response was that "you only make a difference if you have a seat at the table."
Trinity Forum The Trinity Forum (TTF) is an American faith-based non-profit Christian Christians () are people who follow or adhere to Christianity, a monotheistic Abrahamic religion based on the life and teachings of Jesus Christ. The words '' Christ' ...
fellow
Peter Wehner Peter Hermann Wehner (born February 10, 1961) is an American writer and former speechwriter for the administrations of three U.S. presidents. He is a vice president and senior fellow at the Ethics and Public Policy Center (EPPC), a conservative t ...
warns that " e perennial danger facing Christians is seduction and self-delusion. That's what's happening in the Trump era. The president is using evangelical leaders to shield himself from criticism." Evangelical biblical scholar
Ben Witherington Ben Witherington III (born December 30, 1951) is an American Wesleyan-Arminian New Testament scholar. Witherington is Professor of New Testament Interpretation at Asbury Theological Seminary, a Wesleyan-Holiness seminary in Wilmore, Kentucky, and ...
believes Trump's evangelical apologists' defensive use of the tax collector comparison is false and that retaining a "seat at the table" is supportable only if the Christian leader is admonishing the President to reverse course, explaining that " e sinners and tax collectors were not political officials, so there is no analogy there. Besides, Jesus was not giving the sinners and tax collectors political advice—he was telling them to repent! If that's what evangelical leaders are doing with our President, and telling him when his politics are un-Christian, and explaining to him that racism is an enormous sin and there is no moral equivalency between the two sides in Charlottesville, then well and good. Otherwise, they are complicit with the sins of our leaders." Evangelical Bible studies author Beth Moore joins in criticism of the perspective of Trump's evangelicals, writing: "I have never seen anything in these United States of America I found more astonishingly seductive and dangerous to the saints of God than Trumpism. This
Christian nationalism Christian nationalism is Christianity-affiliated religious nationalism. Christian nationalists primarily focus on internal politics, such as passing laws that reflect their view of Christianity and its role in political and social life. In coun ...
is not of God. Move back from it." Moore warns that "we will be held responsible for remaining passive in this day of seduction to save our own skin while the saints we've been entrusted to serve are being seduced, manipulated, USED and stirred up into a lather of zeal devoid of the Holy Spirit for political gain." Moore's view is that " can't sanctify idolatry by labeling a leader our
Cyrus Cyrus (Persian: کوروش) is a male given name. It is the given name of a number of Persian kings. Most notably it refers to Cyrus the Great ( BC). Cyrus is also the name of Cyrus I of Anshan ( BC), King of Persia and the grandfather of Cyrus ...
. We need no Cyrus. We have a king. His name is Jesus." Other prominent white evangelicals have taken Bible based stands against Trump, such as Peter Wehner of the conservative
Ethics and Public Policy Center The Ethics and Public Policy Center (EPPC) is a conservative, Washington, D.C.-based think tank and advocacy group. Founded in 1976, the group describes itself as "dedicated to applying the Judeo-Christian moral tradition to critical issues of pu ...
and Russell D. Moore president of the public policy arm of the
Southern Baptist Convention The Southern Baptist Convention (SBC) is a Christian denomination based in the United States. It is the world's largest Baptist denomination, and the largest Protestant and second-largest Christian denomination in the United States. The wor ...
. Wehner describes Trump's theology as embodying "a
Nietzschean Friedrich Nietzsche (1844–1900) developed his philosophy during the late 19th century. He owed the awakening of his philosophical interest to reading Arthur Schopenhauer's ''Die Welt als Wille und Vorstellung'' (''The World as Will and Represe ...
morality rather than a Christian one," that evangelicals' "support for Trump comes at a high cost for Christian witness," and that "Trump's most enduring legacy
ay be Ay, AY or variants, may refer to: People * Ay (pharaoh), a pharaoh of the 18th Egyptian dynasty * Merneferre Ay, a pharaoh of the 13th Egyptian dynasty * A.Y. (musician) (born 1981), a Tanzanian "bongo flava" artist * A.Y, stage name of Ayo Maku ...
a
nihilistic Nihilism (; ) is a philosophy, or family of views within philosophy, that rejects generally accepted or fundamental aspects of human existence, such as objective truth, knowledge, morality, values, or meaning. The term was popularized by Iva ...
political culture, one that is tribalistic, distrustful, and sometimes delusional, swimming in conspiracy theories." Moore sharply distanced himself from Trump's racial rhetoric stating, "The Bible speaks so directly to these issues," and, "that, really, in order to avoid questions of racial unity, one has to evade the Bible itself."
Presbyterian Presbyterianism is a part of the Reformed tradition within Protestantism that broke from the Roman Catholic Church in Scotland by John Knox, who was a priest at St. Giles Cathedral (Church of Scotland). Presbyterian churches derive their n ...
minister and Pulitzer Prize–winning author
Chris Hedges Christopher Lynn Hedges (born September 18, 1956) is an American journalist, Presbyterian minister, author, and commentator. In his early career, Hedges worked as a freelance war correspondent in Central America for '' The Christian Science M ...
thinks many of Trump's white evangelical supporters resemble those of the German Christians movement of 1930s Germany who also regarded their leader in an idolatrous way, the Christo-fascist idea of a ''
Volk The German noun ''Volk'' () translates to people, both uncountable in the sense of ''people'' as in a crowd, and countable (plural ''Völker'') in the sense of '' a people'' as in an ethnic group or nation (compare the English term '' folk ...
'' messiah, a leader who would act as an instrument of God to restore their country from moral depravity to greatness. Also rejecting the idolatry, John Fea said "Trump takes everything that Jesus taught, especially in the
Sermon on the Mount The Sermon on the Mount ( anglicized from the Matthean Vulgate Latin section title: ) is a collection of sayings attributed to Jesus of Nazareth found in the Gospel of Matthew (chapters 5, 6, and 7). that emphasizes his moral teachings. It ...
, throws it out the window, exchanges it for a mess of pottage called 'Make America Great Again', and from a Christian perspective for me, that borders on—no, it is a form of idolatry." Theologian Greg Boyd challenges the religious right's politicization of Christianity, and the Christian nationalist theory of American exceptionalism, charging that "a significant segment of American evangelicalism is guilty of nationalistic and political idolatry." Boyd compares the cause of "taking America back for God" and policies to force Christian values through political coercion to the aspiration in first century Israel to "take Israel back for God" which caused followers to attempt to fit Jesus into the role of a political messiah. Boyd argues that Jesus declined, demonstrating that "God's mode of operation in the world was no longer going to be nationalistic." Boyd asks to consider Christ's example, asking questions such as whether Jesus ever suggested by word or example that Christians should aspire to gaining power in the reigning government of the day, or whether he advocated using civil laws to change the behavior of sinners. Like Fea, Boyd states he is not making the argument of passive political non involvement, writing that "of course our political views will be influenced by our Christian faith" but rather that we must embrace humility and not "christen our views as 'the' Christian view". This humility in Boyd's view requires Christians to reject social domination, the "'power over' others to acquire and secure these things", and that "the only way we individually and collectively represent the kingdom of God is through loving, Christ like, sacrificial acts of service to others. Anything and everything else, however good and noble, lies outside the kingdom of God." Horton thinks that rather than engage in what he calls the cult of "Christian Trumpism", Christians should reject turning the "saving gospel into a worldly power", while Fea thinks the Christian response to Trump should instead be those used in the civil rights movement, namely preaching hope not fear; humility, not power to socially dominate others; and responsible reading of history as in
Martin Luther King Jr. Martin Luther King Jr. (born Michael King Jr.; January 15, 1929 – April 4, 1968) was an American Baptist minister and activist, one of the most prominent leaders in the civil rights movement from 1955 until his assassination in 1968 ...
's
Letter from Birmingham Jail The "Letter from Birmingham Jail", also known as the "Letter from Birmingham City Jail" and "The Negro Is Your Brother", is an open letter written on April 16, 1963, by Martin Luther King Jr. It says that people have a moral responsibility to ...
rather than nostalgia for a prior American Christian utopia that never was. Conservative orthodox Christian writer
Rod Dreher Raymond Oliver Dreher Jr. (born February 14, 1967), known as Rod Dreher, is an American writer and editor living in Budapest, Hungary. He is a senior editor and blogger at ''The American Conservative'' and author of several books, including ''H ...
and theologian Michael Horton have argued that participants in the Jericho March were engaging in "Trump worship", akin to
idolatry Idolatry is the worship of a cult image or "idol" as though it were God. In Abrahamic religions (namely Judaism, Samaritanism, Christianity, the Baháʼí Faith, and Islam) idolatry connotes the worship of something or someone other than the ...
. In the ''
National Review ''National Review'' is an American conservative editorial magazine, focusing on news and commentary pieces on political, social, and cultural affairs. The magazine was founded by the author William F. Buckley Jr. in 1955. Its editor-in-chief ...
'', Cameron Hilditch described the movement as: Emma Green in ''
The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, ...
'' blamed pro-Trump, evangelical white Christians and the Jericho March participants for the storming of the Capitol building on January 6, 2021, saying: "The mob carried signs and flag declaring Jesus Saves! and God, Guns & Guts Made America, Let's Keep All Three."


Methods of persuasion

Sociologist Arlie Hochschild thinks emotional themes in Trump's rhetoric are fundamental, writing that his "speeches—evoking dominance, bravado, clarity, national pride, and personal uplift—inspire an emotional transformation," deeply resonating with their "emotional self-interest". Hochschild's perspective is that Trump is best understood as an "emotions candidate", arguing that comprehending the emotional self-interests of voters explains the paradox of the success of such politicians raised by Thomas Frank's book '' What's the Matter with Kansas?'', an anomaly which motivated her five-year immersive research into the emotional dynamics of the
Tea Party movement The Tea Party movement was an American fiscally conservative political movement within the Republican Party that began in 2009. Members of the movement called for lower taxes and for a reduction of the national debt and federal budget def ...
which she believes has mutated into Trumpism. The book resulting from her research, ''
Strangers in Their Own Land ''Strangers in Their Own Land: Anger and Mourning on the American Right'' is a 2016 book by sociologist Arlie Russell Hochschild. The book sets out to explain the worldview of supporters of the Tea Party movement in Louisiana. Summary Hochsch ...
'', was named one of the "6 books to understand Trump's Win" by the ''
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
''. Hochschild claims it is wrong for progressives to assume that well educated individuals have mainly been persuaded by political rhetoric to vote against their rational self interest through appeals to the "bad angels" of their nature: "their greed, selfishness, racial intolerance,
homophobia Homophobia encompasses a range of negative attitude (psychology), attitudes and feelings toward homosexuality or people who are identified or perceived as being lesbian, gay or bisexual. It has been defined as contempt, prejudice, aversion, h ...
, and desire to get out of paying taxes that go to the unfortunate." She grants that the appeal to bad angels are made by Trump, but that it "obscures another—to the right wing's good angels—their patience in waiting in line in scary economic times, their capacity for loyalty, sacrifice, and endurance", qualities she describes as a part of a motivating narrative she calls their "deep story", a
social contract In moral and political philosophy Political philosophy or political theory is the philosophical study of government, addressing questions about the nature, scope, and legitimacy of public agents and institutions and the relationships betw ...
narrative that appears to be widely shared in other countries as well. She thinks Trump's approach towards his audience creates group cohesiveness among his followers by exploiting a crowd phenomenon
Emile Durkheim Emil or Emile may refer to: Literature *''Emile, or On Education'' (1762), a treatise on education by Jean-Jacques Rousseau * ''Émile'' (novel) (1827), an autobiographical novel based on Émile de Girardin's early life *''Emil and the Detective ...
called "
collective effervescence Collective effervescence (CE) is a sociological concept coined by Émile Durkheim. According to Durkheim, a community or society may at times come together and simultaneously communicate the same thought and participate in the same action. Such an ...
", "a state of emotional excitation felt by those who join with others they take to be fellow members of a moral or biological tribe ... to affirm their unity and, united, they feel secure and respected." Rhetorically, Trumpism employs absolutist framings and threat narratives characterized by a rejection of the political establishment. The absolutist rhetoric emphasizes non-negotiable boundaries and moral outrage at their supposed violation. The rhetorical pattern within a Trump rally is common for authoritarian movements. First, elicit a sense of depression, humiliation and victimhood. Second, separate the world into two opposing groups: a relentlessly
demonized Demonization or demonisation is the reinterpretation of polytheistic deities as evil, lying demons by other religions, generally by the monotheistic and henotheistic ones. The term has since been expanded to refer to any characterization of indivi ...
set of others versus those who have the power and will to overcome them. This involves vividly identifying the enemy supposedly causing the current state of affairs and then promoting paranoid
conspiracy theories A conspiracy theory is an explanation for an event or situation that invokes a conspiracy by sinister and powerful groups, often political in motivation, when other explanations are more probable.Additional sources: * * * * The term has a nega ...
and
fearmongering Fearmongering, or scaremongering, is a form of manipulation that causes fear by using exaggerated rumors of impending danger. Theory According to evolutionary psychology, humans have a strong impulse to pay attention to danger because awareness ...
to inflame fear and anger. After cycling these first two patterns through the populace, the final message aim to produce a
cathartic In medicine, a cathartic is a substance that ''accelerates'' defecation. This is similar to a laxative, which is a substance that ''eases'' defecation, usually by softening feces. It is possible for a substance to be both a laxative and a catha ...
release of pent-up
ochlocracy Mob rule or ochlocracy ( el, ὀχλοκρατία, translit=okhlokratía; la, ochlocratia) is the rule of government by a mob or mass of people and the intimidation of legitimate authorities. Insofar as it represents a pejorative for majori ...
and mob energy, with a promise that salvation is at hand because there is a powerful leader who will deliver the nation back to its former glory. This three-part pattern was first identified in 1932 by
Roger Money-Kyrle Roger Money-Kyrle was a British psychoanalyst renowned for his wide-ranging intellect interested in the ways an individual psyche relates to the wider sphere of human society. A member of the British Psycho-Analytical Society, Money-Kyrle bl ...
and later published in his ''Psychology of Propaganda''. A constant barrage of sensationalistic rhetoric serves to rivet media attention while achieving multiple political objectives, not the least of which is that it serves to obscure actions such as profound
neoliberal Neoliberalism (also neo-liberalism) is a term used to signify the late 20th century political reappearance of 19th-century ideas associated with free-market capitalism after it fell into decline following the Second World War. A prominent fa ...
deregulation Deregulation is the process of removing or reducing state regulations, typically in the economic sphere. It is the repeal of governmental regulation of the economy. It became common in advanced industrial economies in the 1970s and 1980s, as a ...
. One study gives the example that significant environmental deregulation occurred during the first year of the Trump administration due to its concurrent use of spectacular racist rhetoric but escaped much media attention. According to the authors, this served political objectives of dehumanizing its targets, eroding democratic norms, and consolidating power by emotionally connecting with and inflaming resentments among the base of followers but most importantly served to distract media attention from deregulatory policymaking by igniting intense media coverage of the distractions, precisely due to their radically transgressive nature. Trump's skill with
personal branding Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the compe ...
allowed him to effectively market himself as the Money-Kyrle extraordinary leader by leveraging his celebrity status and name recognition. As one of the communications director for the MAGA super PAC put it in 2016, "Like
Hercules Hercules (, ) is the Roman equivalent of the Greek divine hero Heracles, son of Jupiter and the mortal Alcmena. In classical mythology, Hercules is famous for his strength and for his numerous far-ranging adventures. The Romans adapted the Gr ...
, Donald Trump is a work of fiction." Journalism professor
Mark Danner Mark David Danner (born November 10, 1958) is an American writer, journalist, and educator. He is a former staff writer for ''The New Yorker'' and frequent contributor to ''The New York Review of Books''. Danner specializes in U.S. foreign affa ...
explains that "week after week for a dozen years millions of Americans saw Donald J. Trump portraying the business magus
The Apprentice ''The Apprentice'' is a Reality competition, reality talent game show franchise originally aired in 2004 in the United States. Created by U.S.-based British producer Mark Burnett, the show depicts contestants from around the country with variou ...
''], the grand vizier of capitalism, the wise man of the boardroom, a living confection whose every step and word bespoke gravitas and experience and power and authority and ... money. Endless amounts of money." Political science scholar Andrea Schneiker regards the heavily promoted Trump public persona as that of a superhero, a genius but still "an ordinary citizen that, in case of an emergency, uses his superpowers to save others, that is, his country. He sees a problem, knows what has to be done in order to solve it, has the ability to fix the situation and does so. According to the branding strategy of Donald Trump ... a superhero is needed to solve the problems of ordinary Americans and the nation as such, because politicians are not able to do so. Hence, the superhero per definition is an anti-politician. Due to his celebrity status and his identity as entertainer, Donald Trump can thereby be considered to be allowed to take extraordinary measures and even to break rules." According to civil rights lawyer
Burt Neuborne Burt Neuborne (born January 1, 1941) is the Norman Dorsen Professor of Civil Liberties at New York University School of Law and the founding legal director of the Brennan Center for Justice.William E. Connolly William Eugene Connolly is an American political theorist known for his work on democracy, pluralism, capitalism and climate change. He is the Krieger-Eisenhower Professor of Political Science at Johns Hopkins University. His 1974 work ''The Ter ...
, Trumpist rhetoric employs tropes similar to those used by
fascists Fascism is a far-right, authoritarian, ultra-nationalist political ideology and movement,: "extreme militaristic nationalism, contempt for electoral democracy and political and cultural liberalism, a belief in natural social hierarchy and th ...
in Germany to persuade citizens (at first a minority) to give up democracy, by using a barrage of falsehoods, half-truths, personal invective, threats,
xenophobia Xenophobia () is the fear or dislike of anything which is perceived as being foreign or strange. It is an expression of perceived conflict between an in-group and out-group and may manifest in suspicion by the one of the other's activities, a ...
, national-security scares, religious bigotry,
white racism White supremacy or white supremacism is the belief that white people are superior to those of other races and thus should dominate them. The belief favors the maintenance and defense of any power and privilege held by white people. White su ...
, exploitation of economic insecurity, and a never-ending search for scapegoats. Neuborne found twenty parallel practices, such as creating what amounts to an "alternate reality" in adherents' minds, through direct communications, by nurturing a fawning mass media and by deriding scientists to erode the notion of
objective truth In philosophy, objectivity is the concept of truth independent from individual subjectivity (bias caused by one's perception, emotions, or imagination). A proposition is considered to have objective truth when its truth conditions are met witho ...
; organizing carefully orchestrated mass rallies; bitterly attacking judges when legal cases are lost or rejected; using an uninterrupted stream of lies, half-truths, insults, vituperation and innuendo designed to marginalize, demonize and eventually destroy opponents; making jingoistic appeals to
ultranationalist Ultranationalism or extreme nationalism is an extreme form of nationalism in which a country asserts or maintains detrimental hegemony, supremacy, or other forms of control over other nations (usually through violent coercion) to pursue its sp ...
fervor; and promising to slow, stop and even reverse the flow of "undesirable" ethnic groups who are cast as scapegoats for the nation's ills. Connolly presents a similar list in his book ''Aspirational Fascism'' (2017), adding comparisons of the integration of theatrics and crowd participation with rhetoric, involving grandiose bodily gestures, grimaces, hysterical charges, dramatic repetitions of alternate reality falsehoods, and totalistic assertions incorporated into signature phrases that audiences are strongly encouraged to join in chanting. Despite the similarities, Connolly stresses that Trump is no
Nazi Nazism ( ; german: Nazismus), the common name in English for National Socialism (german: Nationalsozialismus, ), is the far-right totalitarian political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in ...
but "is rather, an aspirational fascist who pursues crowd adulation, hyperaggressive nationalism, white triumphalism, and militarism, pursues a law-and-order regime giving unaccountable power to the police, and is a practitioner of a rhetorical style that regularly creates fake news and smears opponents to mobilize support for the
Big Lie A big lie (german: große Lüge) is a gross distortion or misrepresentation of the truth, used especially as a propaganda technique. The German expression was coined by Adolf Hitler, when he dictated his book '' Mein Kampf'' (1925), to descri ...
s he advances." Reporting on the crowd dynamics of Trumpist rallies has documented expressions of the Money-Kyrle pattern and associated
stagecraft Stagecraft is a technical aspect of theatrical, film, and video production. It includes constructing and rigging scenery; hanging and focusing of lighting; design and procurement of costumes; make-up; stage management; audio engineering; and p ...
, with some comparing the symbiotic dynamics of crowd pleasing to that of the
sports entertainment Sports entertainment is a type of spectacle which presents an ostensibly competition, competitive event using a high level of theatre, theatrical flourish and extravagant presentation, with the purpose of entertainment, entertaining an audience. Un ...
style of events which Trump was involved with since the 1980s. Critical theory scholar
Douglas Kellner Douglas Kellner (born May 31, 1943) is an American academic who works at the intersection of "third-generation" critical theory in the tradition of the Frankfurt Institute for Social Research, or Frankfurt School, and in cultural studies in the ...
compares the elaborate staging of
Leni Riefenstahl Helene Bertha Amalie "Leni" Riefenstahl (; 22 August 1902 – 8 September 2003) was a German film director, photographer and actress known for her role in producing Nazi propaganda. A talented swimmer and an artist, Riefenstahl also became in ...
's ''
Triumph of the Will ''Triumph of the Will'' (german: Triumph des Willens) is a 1935 German Nazi propaganda film directed, produced, edited and co-written by Leni Riefenstahl. Adolf Hitler commissioned the film and served as an unofficial executive producer; his na ...
'' with that used with Trump supporters using the example of the preparation of
photo op A photo op (sometimes written as photo opp), short for photograph opportunity (or photo opportunity), is an arranged opportunity to take a photograph of a politician, a celebrity, or a notable event.deindustrialization Deindustrialization is a process of social and economic change caused by the removal or reduction of industrial capacity or activity in a country or region, especially of heavy industry or manufacturing industry. There are different interpre ...
,
offshoring Offshoring is the relocation of a business process from one country to another—typically an operational process, such as manufacturing, or supporting processes, such as accounting. Usually this refers to a company business, although state gover ...
, racial tensions, political correctness, a more humble position for the United States in global security, economics and so on. Connolly observes that animated gestures, pantomiming, facial expressions, strutting and finger pointing are incorporated as part of the theater, transforming the anxiety into anger directed at particular targets, concluding that "each element in a Trump performance flows and folds into the others until an aggressive resonance machine is formed that is more intense than its parts." Some academics point out that the narrative common in the popular press describing the psychology of such crowds is a repetition of a 19th-century theory by
Gustave Le Bon Charles-Marie Gustave Le Bon (; 7 May 1841 – 13 December 1931) was a leading French polymath whose areas of interest included anthropology, psychology, sociology, medicine, invention, and physics. He is best known for his 1895 work '' The Crow ...
when organized crowds were seen by political elites as potentially anarchic threats to the social order. In his book '' The Crowd: A Study of the Popular Mind'' (1895), Le Bon described a sort of collective contagion uniting a crowd into a near religious frenzy, reducing members to barbaric, if not subhuman levels of consciousness with mindless anarchic goals. Since such a description depersonalizes supporters, this type of Le Bon analysis is criticized because the would-be defenders of liberal democracy simultaneously are dodging responsibility for investigating grievances while also unwittingly accepting the same us vs. them framing of illiberalism. Connolly acknowledges the risks but considers it more risky to ignore that Trumpian persuasion is successful due to deliberate use of techniques evoking more mild forms of affective contagion.


Falsehoods

The absolutist rhetoric employed heavily favors crowd reaction over veracity, with a large number of falsehoods which Trump presents as facts. Drawing on Harry G. Frankfurt's book ''
On Bullshit ''On Bullshit'' is a 2005 book (originally a 1986 essay) by American philosopher Harry G. Frankfurt which presents a theory of bullshit that defines the concept and analyzes the applications of bullshit in the context of communication. Frankfurt ...
'', political science professor Matthew McManus points out that it is more precise to identify Trump as a bullshitter whose sole interest is to persuade, and not a liar (e.g.
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...
) who takes the power of truth seriously and so deceitfully attempts to conceal it. Trump by contrast is indifferent to the truth or unaware of it. Unlike conventional lies of politicians exaggerating their accomplishments, Trump's lies are egregious, making lies about easily verifiable facts. At one rally Trump stated his father "came from Germany", even though
Fred Trump Frederick Christ Trump Sr. (October 11, 1905 – June 25, 1999) was an American real estate developer and businessman. A member of the Trump family, he was the father of Donald Trump, the 45th president of the United States. In partnership w ...
was born in New York City. Trump is surprised when his falsehoods are contradicted, as was the case when leaders at the 2018
United Nations General Assembly The United Nations General Assembly (UNGA or GA; french: link=no, Assemblée générale, AG) is one of the six principal organs of the United Nations (UN), serving as the main deliberative, policymaking, and representative organ of the UN. Curr ...
burst into laughter at his boast that he had accomplished more in his first two years than any other United States president. Visibly startled, Trump responded to the audience: "I didn't expect that reaction." Trump lies about the trivial, such as claiming that there was no rain on the day of his inauguration when in fact it did rain, as well as making grandiose "Big Lies," such as claiming that Obama founded
ISIS Isis (; ''Ēse''; ; Meroitic: ''Wos'' 'a''or ''Wusa''; Phoenician: 𐤀𐤎, romanized: ʾs) was a major goddess in ancient Egyptian religion whose worship spread throughout the Greco-Roman world. Isis was first mentioned in the Old Kingd ...
, or promoting the
birther movement During Barack Obama's campaign for president in 2008, throughout his presidency and afterwards, there was extensive news coverage of Obama's religious preference, birthplace, and of the individuals questioning his religious belief and citi ...
, a conspiracy theory which claims that Obama was born in Kenya, not Hawaii. Connolly points to the similarities of such reality-bending
gaslighting Gaslighting is a colloquialism, loosely defined as manipulating someone so as to make them question their own reality. The term derives from the title of the 1944 American film ''Gaslight'', which was based on the 1938 British theatre play ''Gas ...
with fascist and post Soviet techniques of propaganda including
Kompromat (russian: links=no, компромат, short for "compromising material") is damaging information about a politician, a businessperson, or other public figure, which may be used to create negative publicity, as well as for blackmail, often to ...
(scandalous material), stating that "Trumpian persuasion draws significantly upon the repetition of Big Lies."


More combative, less ideological base

Journalist Elaina Plott suggests ideology is not as important as other characteristics of Trumpism. Plott cites political analyst
Jeff Roe Jeff Roe (born September 25, 1970) is an American political consultant and strategist for the Republican Party. He is the founder and principal of Axiom Strategies, a political consulting firm based in Kansas City, Missouri, with twelve offices ...
, who observed Trump "understood" and acted on the trend among Republican voters to be "less ideological" but "more polarized". Republicans are now more willing to accept policies like government mandated health care coverage for pre-existing conditions or trade tariffs, formerly disdained by conservatives as burdensome government regulations. At the same time, strong avowals of support for Trump and aggressive partisanship have become part of Republican election campaigning—in at least some parts of America—reaching down even to non-partisan campaigns for local government which formerly were collegial and issue-driven. Research by political scientist Marc Hetherington and others has found Trump supporters tend to share a "worldview" transcending political ideology, agreeing with statements like "the best strategy is to play hardball, even if it means being unfair." In contrast, those who agree with statements like "cooperation is the key to success" tend to prefer Trump's adversary former Republican presidential candidate
Mitt Romney Willard Mitt Romney (born March 12, 1947) is an American politician, businessman, and lawyer serving as the junior United States senator from Utah since January 2019, succeeding Orrin Hatch. He served as the 70th governor of Massachusetts ...
. On January 31, 2021, a detailed overview of the attempt by combative Trump supporters to subvert the election of the United States was published in ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
''. Journalist
Nicholas Lemann Nicholas Berthelot Lemann is an American writer and academic, the Joseph Pulitzer II and Edith Pulitzer Moore Professor of Journalism and Dean Emeritus of the Faculty of Journalism at the Columbia University Graduate School of Journalism. He has be ...
writes of the disconnect between some of Trump's campaign rhetoric and promises, and what he accomplished once in office—and the fact that the difference seemed to bother very few supporters. The campaign themes being anti-
free-trade Free trade is a trade policy that does not restrict imports or exports. It can also be understood as the free market idea applied to international trade. In government, free trade is predominantly advocated by political parties that hold econo ...
nationalism, defense of Social Security, attacks on big business, "building that big, beautiful wall and making Mexico pay for it", repealing Obama's
Affordable Care Act The Affordable Care Act (ACA), formally known as the Patient Protection and Affordable Care Act and colloquially known as Obamacare, is a landmark U.S. federal statute enacted by the 111th United States Congress and signed into law by Presid ...
, a trillion dollar infrastructure-building program. The accomplishments being "conventional" Republican policies and legislation—substantial tax cuts, rollbacks of federal regulations, and increases in military spending. Many have noted that instead of the
Republican National Convention The Republican National Convention (RNC) is a series of presidential nominating conventions held every four years since 1856 by the United States Republican Party. They are administered by the Republican National Committee. The goal of the Repu ...
issuing the customary "platform" of policies and promises for the 2020 campaign, it offered a "one-page resolution" stating that the party was not "going to have a new platform, but instead ... 'has and will continue to enthusiastically support the president's America-first agenda.'" An alternate nonideological circular definition of Trumpism widely held among Trump activists was reported by Saagar Enjeti, chief Washington correspondent for '' The Hill'', who stated: "I was frequently told by people wholly within the
MAGA Maga or MAGA may refer to: MAGA * Make America Great Again, a political slogan famously used by Donald Trump * Museo MAGA, a modern-art museum in Gallarate, Italy * ''maga'', the logo of the Cornish Language Partnership, an organisation promot ...
camp that trumpism meant anything Trump does, ergo nothing that he did is a departure from trumpism."


Ideological themes

Trumpism differs from classical
Abraham Lincoln Abraham Lincoln ( ; February 12, 1809 – April 15, 1865) was an American lawyer, politician, and statesman who served as the 16th president of the United States from 1861 until his assassination in 1865. Lincoln led the nation thro ...
Republicanism Republicanism is a political ideology centered on citizenship in a state organized as a republic. Historically, it emphasises the idea of self-rule and ranges from the rule of a representative minority or oligarchy to popular sovereignty. It ...
in many ways regarding free trade, immigration, equality, checks and balances in federal government, and the separation of church and state.
Peter J. Katzenstein Peter Joachim Katzenstein FBA (born February 17, 1945) is a German-American political scientist. He is the Walter S. Carpenter, Jr. Professor of International Studies at Cornell University. Katzenstein has made influential contributions to the ...
of the
WZB Berlin Social Science Center The WZB Berlin Social Science Center (german: Wissenschaftszentrum Berlin für Sozialforschung, WZB), also known by its German initials WZB, is an internationally renowned research institute for the social sciences, the largest such institution ...
believes that Trumpism rests on three pillars, namely nationalism, religion and race. According to
Jeff Goodwin Jeffrey Roger Goodwin (born January 28, 1958) is a professor of sociology at New York University. He holds a BA, MA (Sociology) and PhD (Sociology) from Harvard University. His research interests include social movements, revolutions, poli ...
, Trumpism is characterized by five key elements:
social conservatism Social conservatism is a political philosophy and variety of conservatism which places emphasis on traditional power structures over social pluralism. Social conservatives organize in favor of duty, traditional values and social institut ...
, neoliberal capitalism,
economic nationalism Economic nationalism, also called economic patriotism and economic populism, is an ideology that favors state interventionism over other market mechanisms, with policies such as domestic control of the economy, labor, and capital formation, incl ...
, nativism, and
white nationalism White nationalism is a type of racial nationalism or pan-nationalism which espouses the belief that white people are a raceHeidi Beirich and Kevin Hicks. "Chapter 7: White nationalism in America". In Perry, Barbara. ''Hate Crimes''. Greenwoo ...
. At the 2021 CPAC conference, Trump gave his own definition of what defines Trumpism: "What it means is great deals, ... . Like the USMCA replacement of the horrible
NAFTA The North American Free Trade Agreement (NAFTA ; es, Tratado de Libre Comercio de América del Norte, TLCAN; french: Accord de libre-échange nord-américain, ALÉNA) was an agreement signed by Canada, Mexico, and the United States that crea ...
. ... It means low taxes and eliminated job killing regulations, ... . It means strong borders, but people coming into our country based on a system of merit. ... means no riots in the streets. It means law enforcement. It means very strong protection for the second amendment and the right to keep and bear arms. ... means a strong military and taking care of our vets ... ."


Social psychology


Dominance orientation

Social psychology Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people or by social norms. Social psychologists typically explain human behavior as a result of the r ...
research into the Trump movement, such as that of
Bob Altemeyer Robert Anthony Altemeyer (born 6 June 1940) is a retired Professor of Psychology at the University of Manitoba. Altemeyer also produced the right-wing authoritarianism scale, or RWA Scale, as well as the related left-wing authoritarianism scale, ...
, Thomas F. Pettigrew, and
Karen Stenner Karen Stenner is a political scientist specializing in political psychology. Stenner has studied the political activation of authoritarian personality types, and how that activation explains the contemporary success of some authoritarian politic ...
, views the Trump movement as primarily being driven by the psychological predispositions of its followers. Altemeyer and other researchers such as Pettigrew emphasize that no claim is made that these factors provide a complete explanation, mentioning other research showing that important political and historical factors (reviewed elsewhere in this article) are also involved. The academic peer-reviewed journal ''
Social Psychological and Personality Science ''Social Psychological and Personality Science'' is a peer-reviewed academic journal that covers research in social and personality psychology. Its editor-in-chief is Margo Monteith (Purdue University). It was established in 2010 and is published ...
'' published the article "Group-Based Dominance and Authoritarian Aggression Predict Support for Donald Trump in the 2016 U.S. Presidential Election", describing a study concluding that Trump followers have a distinguishing preference for strongly hierarchical and ethnocentric social orders that favor their
in-group In sociology and social psychology, an in-group is a social group to which a person psychologically identifies as being a member. By contrast, an out-group is a social group with which an individual does not identify. People may for example ide ...
. In a non-academic book which he co-authored with
John Dean John Wesley Dean III (born October 14, 1938) is an American former attorney who served as White House Counsel for U.S. President Richard Nixon from July 1970 until April 1973. Dean is known for his role in the cover-up of the Watergate scandal ...
entitled ''Authoritarian Nightmare: Trump and His Followers'', Altemeyer describes research which reaches the same conclusions. Despite disparate and inconsistent beliefs and ideologies, a coalition of such followers can become cohesive and broad in part because each individual " compartmentalizes" their thoughts and they are free to define their sense of the threatened tribal in-group in their own terms, whether it is predominantly related to their
cultural Culture () is an umbrella term which encompasses the social behavior, institutions, and Social norm, norms found in human Society, societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, and habits of the ...
or religious views (e.g. the mystery of evangelical support for Trump), nationalism (e.g. the
Make America Great Again "Make America Great Again" or MAGA is an American political slogan popularized by Donald Trump in his successful 2016 presidential campaign. The slogan became a pop culture phenomenon, seeing widespread use and spawning numerous variants ...
slogan), or their race (maintaining a white majority). Altemeyer, MacWilliams, Feldman, Choma, Hancock, Van Assche and Pettigrew claim that instead of directly attempting to measure such ideological, racial or policy views, supporters of such movements can be reliably predicted by using two social psychology scales (singly or in combination), namely right-wing authoritarian (RWA) measures which were developed in the 1980s by Altemeyer and other
authoritarian personality The authoritarian personality is a personality type characterized by a disposition to treat authority figures with unquestioning obedience and respect. Conceptually, the term ''authoritarian personality'' originated from the writings of Erich Fro ...
researchers, and the
social dominance orientation Social dominance orientation (SDO) is a personality trait measuring an individual's support for social hierarchy and the extent to which they desire their in-group be superior to out-groups. SDO is conceptualized under social dominance theory as ...
(SDO) scale developed in the 1990s by social dominance theorists. In May 2019,
Monmouth University Polling Institute The Monmouth University Polling Institute is a public opinion research institute located on the Monmouth University campus in West Long Branch, New Jersey. The Polling Institute was established in 2005, and since its establishment has been led by d ...
conducted a study in collaboration with Altemeyer in order to empirically test the hypothesis using the SDO and RWA measures. The finding was that social dominance orientation and affinity for authoritarian leadership are highly correlated with followers of Trumpism. Altemeyer's perspective and his use of an authoritarian scale and SDO to identify Trump followers is not uncommon. His study was a further confirmation of the earlier mentioned studies discussed in MacWilliams (2016), Feldman (2020), Choma and Hancock (2017), and Van Assche & Pettigrew (2016). The research does not imply that the followers always behave in an authoritarian manner but that expression is contingent, which means there is reduced influence if it is not triggered by fear and what the subject perceives as threats. The research is global and similar social psychological techniques for analyzing Trumpism have demonstrated their effectiveness at identifying adherents of similar movements in Europe, including those Belgium and France (Lubbers & Scheepers, 2002; Swyngedouw & Giles, 2007; Van Hiel & Mervielde, 2002; Van Hiel, 2012), the Netherlands (Cornelis & Van Hiel, 2014) and Italy (Leone, Desimoni & Chirumbolo, 2014). Quoting comments from participants in a series of focus groups made up of people who had voted for Democrat Obama in 2012 but flipped to Trump in 2016, pollster Diane Feldman noted the anti-government, anti-coastal-elite anger: "'They think they're better than us, they're P.C., they're virtue-signallers.' '
rump Rump may refer to: * Rump (animal) ** Buttocks * Rump steak, slightly different cuts of meat in Britain and America * Rump kernel, software run in userspace that offers kernel functionality in NetBSD Politics *Rump cabinet * Rump legislature * Ru ...
doesn't come across as one of those people who think they're better than us and are screwing us.' 'They lecture us.' 'They don't even go to church.' 'They're in charge, and they're ripping us off.'"


Basis in animal behavior

Former
speaker of the House The speaker of a deliberative assembly, especially a legislative body, is its presiding officer, or the chair. The title was first used in 1377 in England. Usage The title was first recorded in 1377 to describe the role of Thomas de Hungerf ...
Newt Gingrich Newton Leroy Gingrich (; né McPherson; born June 17, 1943) is an American politician and author who served as the 50th speaker of the United States House of Representatives from 1995 to 1999. A member of the Republican Party, he was the U ...
explained the central role of dominance in his speech "Principles of Trumpism", comparing the needed leadership style to that of a violent bear. Psychology researcher
Dan P. McAdams Dan P. McAdams (born February 7, 1954) is personality psychologist and the Henry Wade Rogers Professor in the Department of Psychology at Northwestern University. He was raised in Gary, Indiana, where he attended nearby Valparaiso University. In ...
thinks a better comparison is to the dominance behavior of
alpha male In biology, a dominance hierarchy (formerly and colloquially called a pecking order) is a type of social hierarchy that arises when members of animal social groups interact, creating a ranking system. A dominant higher-ranking individual is som ...
chimpanzees such as Yeroen, the subject of an extensive study of chimp social behavior conducted by renowned primatologist
Frans de Waal Franciscus Bernardus Maria "Frans" de Waal (born October 29, 1948) is a Dutch primatologist and ethologist. He is the Charles Howard Candler Professor of Primate Behavior in the Department of Psychology at Emory University in Atlanta, Georgia, ...
.
Christopher Boehm Christopher Boehm (1931–2021) was an American cultural anthropologist with a subspecialty in primatology, who researched conflict resolution, altruism, the evolution of morality, and feuding and warfare. He was also the Director of the Jane Goo ...
, a professor of biology and anthropology agrees, writing, "his model of political posturing has echoes of what I saw in the wild in six years in Tanzania studying the Gombe chimpanzees," and "seems like a classic alpha display." Using the example of Yeroen, McAdams describes the similarities: "On Twitter, Trump's incendiary tweets are like Yeroen's charging displays. In chimp colonies, the alpha male occasionally goes berserk and starts screaming, hooting, and gesticulating wildly as he charges toward other males nearby. Pandemonium ensues as rival males cower in fear ... Once the chaos ends, there is a period of peace and order, wherein rival males pay homage to the alpha, visiting him, grooming him, and expressing various forms of submission. In Trump's case, his tweets are designed to intimidate his foes and rally his submissive base ... These verbal outbursts reinforce the president's dominance by reminding everybody of his wrath and his force." Primatologist Dame
Jane Goodall Dame Jane Morris Goodall (; born Valerie Jane Morris-Goodall on 3 April 1934), formerly Baroness Jane van Lawick-Goodall, is an English primatologist and anthropologist. Seen as the world's foremost expert on chimpanzees, Goodall is best know ...
explains that like the dominance performances of Trump, "In order to impress rivals, males seeking to rise in the dominance hierarchy perform spectacular displays: Stamping, slapping the ground, dragging branches, throwing rocks. The more vigorous and imaginative the display, the faster the individual is likely to rise in the hierarchy, and the longer he is likely to maintain that position." The comparison has been echoed by political observers sympathetic to Trump.
Nigel Farage Nigel Paul Farage (; born 3 April 1964) is a British broadcaster and former politician who was Leader of the UK Independence Party (UKIP) from 2006 to 2009 and 2010 to 2016 and Leader of the Brexit Party (renamed Reform UK in 2021) from 2 ...
, an enthusiastic backer of Trump, stated that in the 2016 United States presidential debates where Trump loomed up on Clinton, he "looked like a big
silverback gorilla Gorillas are herbivorous, predominantly ground-dwelling great apes that inhabit the tropical forests of equatorial Africa. The genus ''Gorilla'' is divided into two species: the eastern gorilla and the western gorilla, and either four or fi ...
", and added that "he is that big alpha male. The leader of the pack!" McAdams points out the audience gets to vicariously share in the sense of dominance due to the parasocial bonding that his performance produces for his fans, as shown by Shira Gabriel's research studying the phenomenon in Trump's role in ''
The Apprentice ''The Apprentice'' is a Reality competition, reality talent game show franchise originally aired in 2004 in the United States. Created by U.S.-based British producer Mark Burnett, the show depicts contestants from around the country with variou ...
''. McAdams writes that the "television audience vicariously experienced the world according to Donald Trump", a world where Trump says "Man is the most vicious of all animals, and life is a series of battles ending in victory or defeat."


Collective narcissism

Cultural anthropologist
Paul Stoller Paul Stoller (born January 25, 1947) is an American cultural anthropologist. He is a professor of anthropology at West Chester University in West Chester, Pennsylvania. Biography Stoller received his B.A. in political science at the University ...
thinks Trump masterfully employed the fundamentals of celebrity culture-glitz, illusion and fantasy to construct a shared alternate reality where lies become truth and reality's resistance to one's own dreams are overcome by the right attitude and bold self-confidence. Trump's father indoctrinated his children from an early age into the sort of positive thinking approach to reality advocated by the family's pastor
Norman Vincent Peale Norman Vincent Peale (May 31, 1898 – December 24, 1993) was an American Protestant clergyman, and an author best known for popularizing the concept of positive thinking, especially through his best-selling book '' The Power of Positive ...
. Trump boasted that Peale considered him the greatest student of his philosophy that regards facts as not important, because positive attitudes will instead cause what you "image" to materialize. Trump biographer
Gwenda Blair Gwenda Linda Blair (born 1943) is an American author and journalist known for her biographies of Jessica Savitch, Laura Ingalls Wilder, and the family of Donald Trump. She is an adjunct associate professor at the Columbia University Graduate Schoo ...
thinks Trump took Peale's
self-help Self-help or self-improvement is a self-guided improvement''APA Dictionary of Physicology'', 1st ed., Gary R. VandenBos, ed., Washington: American Psychological Association, 2007.—economically, intellectually, or emotionally—often with a subst ...
philosophy and "weaponized it". Robert Jay Lifton, a scholar of
psychohistory Psychohistory is an amalgam of psychology, history, and related social sciences and the humanities. Its proponents claim to examine the "why" of history, especially the difference between stated intention and actual behavior. Psychobiography, chil ...
and authority on the nature of
cults In modern English, ''cult'' is usually a pejorative term for a social group that is defined by its unusual religious, spiritual, or philosophical beliefs and rituals, or its common interest in a particular personality, object, or goal. This ...
, emphasizes the importance of understanding Trumpism "as an assault on reality". A leader has more power if he is in any part successful at making truth irrelevant to his followers. Trump biographer Timothy L. O'Brien agrees, stating: "It is a core operating principle of Trumpism. If you constantly attack objective reality, you are left as the only trustworthy source of information, which is one of his goals for his relationship with his supporters—that they should believe no one else but him." Lifton believes Trump is a purveyor of a
solipsistic Solipsism (; ) is the philosophical idea that only one's mind is sure to exist. As an epistemological position, solipsism holds that knowledge of anything outside one's own mind is unsure; the external world and other minds cannot be known an ...
reality which is hostile to facts and is made collective by amplifying frustrations and fears held by his community of zealous believers. Social psychologists refer to this as
collective narcissism In social psychology, collective narcissism (or group narcissism) is the tendency to exaggerate the positive image and importance of a group to which one belongs. The group may be defined by ideology, race, political beliefs/stance, religion, sexu ...
, a commonly held and strong emotional investment in the idea that one's group has a special status in society. It is often accompanied by chronic expressions of intolerance towards out-groups, intergroup aggression and frequent expressions of group victimhood whenever the in-group feels threatened by perceived criticisms or lack of proper respect for the in-group. Identity of group members is closely tied to the
collective identity Collective identity is the shared sense of belonging to a group. In sociology In 1989, Alberto Melucci published ''Nomads of the Present'', which introduces his model of collective identity based on studies of the social movements of the 1980s ...
expressed by its leader, motivating multiple studies to examine its relationship to authoritarian movements. Collective narcissism measures have been shown to be a powerful predictor of membership in such movements including Trump's. In his book ''Believe Me'' which details Trump's exploitation of white evangelical politics of fear,
Messiah College Messiah University is a private interdenominational evangelical Christian university in Mechanicsburg, Pennsylvania. History The school was founded as Messiah Bible School and Missionary Training Home in 1909 by the Brethren in Christ Church. ...
history professor John Fea points out the
narcissistic Narcissism is a self-centered personality style characterized as having an excessive interest in one's physical appearance or image and an excessive preoccupation with one's own needs, often at the expense of others. Narcissism exists on a co ...
nature of the fanciful appeals to nostalgia, noting that "In the end, the practice of nostalgia is inherently selfish because it focuses entirely on our own experience of the past and not on the experience of others. For example, people nostalgic for the world of '' Leave It to Beaver'' may fail to recognize that other people, perhaps even some of the people living in the Cleaver's suburban "paradise" of the 1950s, were not experiencing the world in a way that they would describe as 'great.' Nostalgia can give us tunnel vision. Its selective use of the past fails to recognize the complexity and breadth of the human experience ... ." According to Fea, the hopelessness of achieving such fanciful versions of an idealized past "causes us to imagine a future filled with horror" making anything unfamiliar the fodder for conspiratorial narratives that easily mobilize white evangelicals who cannot summon "the kind of spiritual courage necessary to overcome fear." As a result, they not only embrace these fears but are easily captivated by a strongman such as Trump who repeats and amplifies their fears while posing as the deliverer from them. In his review of Fea's analysis of the impact of conspiracy theories on white evangelical Trump supporters, scholar of religious politics David Gutterman writes: "The greater the threat, the more powerful the deliverance." Gutterman's view is that "Donald J. Trump did not invent this formula; evangelicals have, in their lack of spiritual courage, demanded and gloried in this message for generations. Despite the literal biblical reassurance to 'fear not,' white evangelicals are primed for fear, their identity is stoked by fear, and the sources of fear are around every unfamiliar turn. Social theory scholar John Cash notes that disaster narratives of impending horrors have a broader audience than a single community whose identity is associated with specific collectively held certainties offered by white evangelical leaders, pointing to a 2010 Pew study which found that 41 percent of those in the US think that the world will either definitely or probably be destroyed by the middle of the century. Cash points out that certainties may be found in other narratives which also have the unifying effect of binding like minded individuals into shared " us versus them" narratives such as those based on race or political absolutisms. Cash notes that all political systems must endure some such exposure to the lure of narcissism, fantasy, illogicality and distortion. Cash thinks that psychoanalytic theorist Joel Whitebook is correct that "Trumpism as a social experience can be understood as a
psychotic Psychosis is a condition of the mind that results in difficulties determining what is real and what is not real. Symptoms may include delusions and hallucinations, among other features. Additional symptoms are incoherent speech and behavior ...
like phenomenon, that " rumpism isan intentional ..attack on our relation to reality." Whitebook thinks Trump's playbook is like that of Putin's strategist
Vladislav Surkov Vladislav Yuryevich Surkov (russian: Владислав Юрьевич Сурков; born 21 September 1962 or 1964) is a Russian politician and businessman. He was First Deputy Chief of the Russian Presidential Administration from 1999 to 201 ...
who employs "ceaseless
shapeshifting In mythology, folklore and speculative fiction, shape-shifting is the ability to physically transform oneself through an inherently superhuman ability, divine intervention, demonic manipulation, Magic (paranormal), sorcery, Incantation, ...
, appealing to nationalist skinheads one moment and human rights groups the next." Cash makes comparisons to an ''
Alice in Wonderland ''Alice's Adventures in Wonderland'' (commonly ''Alice in Wonderland'') is an 1865 English novel by Lewis Carroll. It details the story of a young girl named Alice who falls through a rabbit hole into a fantasy world of anthropomorphic creatur ...
'' world when describing Trump's adept ability to hold a looking glass up to followers with disparate fantasies by seemingly embracing all of them in a series of contradictory tweets and pronouncements. Cash cites examples such as Trump appearing to support and encourage the "very fine people" among the "neo-Nazi protestors hocarried torches that were clear signifiers of a nostalgia" after
Charlottesville Charlottesville, colloquially known as C'ville, is an independent city in the Commonwealth of Virginia. It is the county seat of Albemarle County, which surrounds the city, though the two are separate legal entities. It is named after Queen Ch ...
or for audiences with felt grievances about America's first black president, conspiracy fantasies such as the claim that Obama wiretapped him. Cash writes: "Unlike the resilient Alice, who, having stepped through the looking-glass, insists on truth and accuracy when confronted by a world of reversals, contradictions, nonsense and irrationality, Trump reverses this process. Captivated by his own image and, hence, both unwilling and unable to step through the looking-glass for fear of disturbing and dissolving that narcissistic fascination with his preferred self-image, Trump has dragged the uninhibited and distorted world of the other side of the looking-glass into our shared world." Although the leader possesses dominant ownership of the reality shared by the group, Lifton sees important differences between Trumpism and typical cults, such as not advancing a
totalist Totalism is a style of art music that arose in the 1980s and 1990s as a response to minimalism. It paralleled postminimalism but involved a younger generation of creators, born in the 1950s. This term, invented by writer and composer Kyle Gann, h ...
ideology and that isolation from the outside world is not used to preserve group cohesion. Lifton does identify multiple similarities with the kinds of cults disparaging the fake world that outsiders are deluded by in preference for their true reality—a world that transcends the illusions and false information created by the cult's titanic enemies. Persuasion techniques similar to those of cults are used such as indoctrination employing constant echoing of catch phrases (via rally response, retweet, or Facebook share), or in participatory response to the guru's like utterances either in person or in online settings. Examples include the use of
call and response Call and response is a form of interaction between a speaker and an audience in which the speaker's statements ("calls") are punctuated by responses from the listeners. This form is also used in music, where it falls under the general category of ...
("Clinton" triggers "lock her up"; "immigrants" triggers "build that wall"; "who will pay for it?" triggers "Mexico"), thereby deepening the sense of participation with the transcendent unity between the leader and the community. Participants and observers at rallies have remarked on the special kind of liberating feeling that is often experienced which Lifton calls a "high state" that "can even be called experiences of transcendence". Conservative culture commentator David Brooks observes that under Trump, this
post-truth Post-truth is a term that refers to the 21st century widespread documentation of and concern about disputes over public truth claims. The term's academic development refers to the theories and research that explain the historically specific cause ...
mindset heavily reliant on conspiracy themes came to dominate Republican identity, providing its believers a sense of superiority since such insiders possess important information most people do not have. This results in an empowering sense of agency with the liberation, entitlement and group duty to reject "experts" and the influence of hidden cabals seeking to dominate them. Social media amplify the power of members to promote and expand their connections with like minded believers in insular alternate reality echo chambers. Social psychology and cognitive science research shows that individuals seek information and communities that confirm their views and that even those with critical thinking skills sufficient to identify false claims with non political material cannot do so when interpreting factual material that does not conform to political beliefs. While such media-enabled departures from shared, fact-based reality dates at least as far back as 1439 with the appearance of the
Gutenberg press A printing press is a mechanical device for applying pressure to an inked surface resting upon a print medium (such as paper or cloth), thereby transferring the ink. It marked a dramatic improvement on earlier printing methods in which the c ...
, what is new about social media is the personal bond created through direct and instantaneous communications from the leader, and the constant opportunity to repeat the messages and participate in the group identity signaling behavior. Prior to 2015, Trump already had firmly established this kind of parasocial bond with a substantial base of followers due to his repeated television and media appearances. For those sharing political views similar to his, Trump's use of Twitter to share his conspiratorial views caused those emotional bonds to intensify, causing his supporters to feel a deepened empathetic bond as with a friend—sharing his anger, sharing his moral outrage, taking pride in his successes, sharing in his denial of failures and his oftentimes conspiratorial views. Given their effectiveness as an emotional tool, Brooks thinks such sharing of conspiracy theories has become the most powerful community bonding mechanism of the 21st century. Conspiracy theories usually have a strong political component and books such as Hofstadter's '' The Paranoid Style in American Politics'' describe the political efficacy of these alternate takes on reality. Some attribute Trump's political success to making such narratives a regular staple of Trumpist rhetoric, such as the purported rigging of the 2016 election to defeat Trump, that climate change is a hoax perpetrated by the Chinese, that Obama was not born in the United States, multiple conspiracy theories about the Clintons, that vaccines cause autism and so on. One of the most popular though disproven and discredited conspiracy theories is
Qanon QAnon ( , ) is an American political conspiracy theory and political movement. It originated in the American far-right political sphere in 2017. QAnon centers on fabricated claims made by an anonymous individual or individuals known as "Q". ...
, which asserts that top Democrats run an elite child sex-trafficking ring and President Trump is making efforts to dismantle it. An October 2020
Yahoo Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo! Inc. (2017–present), Yahoo Inc., which is 90% owned by investment funds ma ...
-
YouGov YouGov is a British international Internet-based market research and data analytics firm, headquartered in the UK, with operations in Europe, North America, the Middle East and Asia-Pacific. In 2007, it acquired US company Polimetrix, and sinc ...
poll showed that these Qanon claims are mainstream, not fringe beliefs among Trump supporters, with both elements of the theory said to be true by fully half of Trump supporters polled. Some social psychologists see the predisposition of Trumpists towards interpreting social interactions in terms of dominance frameworks as extending to their relationship towards facts. A study by Felix Sussenbach and Adam B. Moore found that the dominance motive strongly correlated with hostility towards disconfirming facts and affinity for conspiracies among 2016 Trump voters but not among Clinton voters. Many critics note Trump's skill in exploiting narrative, emotion, and a whole host of rhetorical ploys to draw supporters into the group's common adventure as characters in a story much bigger than themselves. It is a story that involves not just a community-building call to arms to defeat titanic threats, or of the leader's heroic deeds restoring American greatness, but of a restoration of each supporter's individual sense of liberty and power to control their lives. Trump channels and amplifies these aspirations, explaining in one of his books that his bending of the truth is effective because it plays to people's greatest fantasies. By contrast, Clinton was dismissive of such emotion-filled storytelling and ignored the emotional dynamics of the Trumpist narrative.


Media and pillarization


Culture industry

Peter E. Gordon,
Alex Ross Nelson Alexander Ross (born January 22, 1970) is an American comic book writer and artist known primarily for his painted interiors, covers, and design work. He first became known with the 1994 miniseries ''Marvels'', on which he collaborated wi ...
, sociologist David L. Andrews and Harvard political theorist David Lebow look on
Theodor Adorno Theodor is a masculine given name. It is a German form of Theodore. It is also a variant of Teodor. List of people with the given name Theodor * Theodor Adorno, (1903–1969), German philosopher * Theodor Aman, Romanian painter * Theodor Blueger, ...
and
Max Horkheimer Max Horkheimer (; ; 14 February 1895 – 7 July 1973) was a German philosopher and sociologist who was famous for his work in critical theory as a member of the Frankfurt School of social research. Horkheimer addressed authoritarianism, militari ...
's concept of the "
culture industry The term culture industry (german: Kulturindustrie) was coined by the critical theorists Theodor Adorno (1903–1969) and Max Horkheimer (1895–1973), and was presented as critical vocabulary in the chapter "The Culture Industry: Enlightenment ...
" as useful for comprehending Trumpism. As Ross explains the concept, the culture industry replicates "fascist methods of mass hypnosis ... blurring the line between reality and fiction," claiming, "Trump is as much a pop-culture phenomenon as he is a political one." Gordon observes that these purveyors of
popular culture Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in a ...
are not just leveraging outrage, but are turning politics into a more commercially lucrative product, a "polarized, standardized reflection of opinion into forms of humor and theatricalized outrage within narrow niche markets ... within which one swoons to one's preferred slogan and already knows what one knows. Name just about any political position and what sociologists call
pillarization Pillarisation (from the nl, verzuiling) is the politico-denominational segregation of a society into groups by religion and associated political beliefs. These societies were (and in some areas, still are) vertically divided into two or more gr ...
—or what the
Frankfurt School The Frankfurt School (german: Frankfurter Schule) is a school of social theory and critical philosophy associated with the Institute for Social Research, at Goethe University Frankfurt in 1929. Founded in the Weimar Republic (1918–1933), dur ...
called "ticket" thinking—will predict, almost without fail, a full suite of opinions. Trumpism is from Lebow's perspective, more of a result of this process than a cause. In the intervening years since Adorno's work, Lebow believes the culture industry has evolved into a politicizing culture market "based increasingly on the internet, constituting a self-referential
hyperreality Described by Jean Baudrillard, the concept of hyperreality captures the inability to distinguish "The Real" (a term borrowed from Jacques Lacan) from the signifier of it. This is more prominent in technologically advanced societies. Hyperreality ...
shorn from any reality of referants ... sensationalism and insulation intensify intolerance of dissonance and magnify hostility against alternative hyperrealities. In a self-reinforcing logic of escalation, intolerance and hostility further encourage sensationalism and the retreat into insularity." From Gordon's view, "Trumpism itself, one could argue, is just another name for the culture industry, where the performance of undoing repression serves as a means for carrying on precisely as before." From this viewpoint, the susceptibility to psychological manipulation of individuals with social dominance inclinations is not at the center of Trumpism, but is instead the "culture industry" which exploits these and other susceptibilities by using mechanisms that condition people to think in standardized ways. The burgeoning culture industry respects no political boundaries as it develops these markets with Gordon emphasizing "This is true on the left as well as the right, and it is especially noteworthy once we countenance what passes for political discourse today. Instead of a public sphere, we have what
Jürgen Habermas Jürgen Habermas (, ; ; born 18 June 1929) is a German social theorist in the tradition of critical theory and pragmatism. His work addresses communicative rationality and the public sphere. Associated with the Frankfurt School, Habermas's wor ...
long ago called the refeudalization of society." What Kreiss calls an "identity-based account of media" is important for understanding Trump's success because "citizens understand politics and accept information through the lens of partisan identity. ... The failure to come to grips with a socially embedded public and an identity group–based democracy has placed significant limits on our ability to imagine a way forward for journalism and media in the Trump era. As Fox News and Breitbart have discovered, there is power in the claim of representing and working for particular publics, quite apart from any abstract claims to present the truth."


Profitability of spectacle and outrage

Examining trumpism as an entertainment product, some media research focuses on the heavy reliance on outrage discourse which in terms of media coverage privileged Trump's rhetoric over that of other candidates due to the symbiotic relationship between his focus on the entertainment value of such storytelling and the commercial interests of media companies. A unique form of incivility, the use of outrage narratives on political blogs, talk radio and cable news opinion shows had in the decades prior become representative of a relatively new political opinion media genre which had experienced significant growth due to its profitability. Media critic David Denby writes, "Like a good standup comic, Trump invites the audience to join him in the adventure of delivering his act—in this case, the barbarously entertaining adventure of running a Presidential campaign that insults everybody." Denby's claim is that Trump is simply good at delivering the kind of political entertainment product consumers demand. He observes that "The ''movement's'' standard of allowable behavior has been formed by popular culture—by standup comedy and, recently, by reality TV and by the snarking, trolling habits of the Internet. You can't effectively say that Donald Trump is vulgar, sensational, and buffoonish when it's exactly vulgar sensationalism and buffoonery that his audience is buying. Donald Trump has been produced by America." Although Trump's outrage discourse was characterized by fictional assertions, mean spirited attacks against various groups and
dog whistle A dog whistle (also known as silent whistle or Galton's whistle) is a type of whistle that emits sound in the ultrasonic range, which humans cannot hear but some other animals can, including dogs and domestic cats, and is used in their training ...
appeals to racial and religious intolerance, media executives could not ignore its profitability. CBS's CEO
Les Moonves Leslie Roy Moonves (; born October 6, 1949) is an American media executive who was the chairman and CEO of CBS Corporation from 2003 until his resignation in September 2018 following numerous allegations of sexual harassment, sexual assault and ...
remarked that "It may not be good for America, but it's damn good for CBS," demonstrating how Trumpism's form of messaging and the commercial goals of media companies are not only compatible but mutually lucrative. Peter Wehner, senior fellow at the
Ethics and Public Policy Center The Ethics and Public Policy Center (EPPC) is a conservative, Washington, D.C.-based think tank and advocacy group. Founded in 1976, the group describes itself as "dedicated to applying the Judeo-Christian moral tradition to critical issues of pu ...
considers Trump a political "
shock jock A shock jock is a radio broadcaster or DJ who entertains listeners and attracts attention using humor and/or melodramatic exaggeration that may offend some portion of the listening audience. The term is used pejoratively to describe provocative o ...
" who "thrives on creating disorder, in violating rules, in provoking outrage." The political profitability of incivility was demonstrated by the extraordinary amount of free airtime gifted to Trump's 2016 primary campaign—estimated at two billion dollars, which according to media tracking companies grew to almost five billion by the end of the national campaign. The advantage of incivility was as true in social media, where "a BuzzFeed analysis found that the top 20 fake election news stories emanating from hoax sites and hyperpartisan blogs generated more engagement on Facebook (as measured by shares, reactions, and comments) than the top 20 election stories produced by 19 major news outlets combined, including the New York Times, Washington Post, Huffington Post, and NBC News."


Social media

Surveying research of how Trumpist communication is well suited to social media, Brian Ott writes that, "commentators who have studied Trump's public discourse have observed speech patterns that correspond closely to what I identified as Twitter's three defining features implicity, impulsivity, and incivility" Media critic
Neal Gabler Neal Gabler (born 1950) is an American journalist, writer and film critic. Gabler graduated from Lane Tech High School in Chicago, Illinois, class of 1967, and was inducted into the National Honor Society. He graduated ''summa cum laude'' from t ...
has a similar viewpoint writing that "What FDR was to radio and JFK to television, Trump is to Twitter." Outrage discourse expert Patrick O'Callaghan argues that social media is most effective when it utilizes the particular type of communication which Trump relies on. O'Callaghan notes that sociologist Sarah Sobieraj and political scientist Jeffrey M. Berry almost perfectly described in 2011 the social media communication style used by Trump long before his presidential campaign. They explained that such discourse " nvolvesefforts to provoke visceral responses (e.g., anger, righteousness, fear, moral indignation) from the audience through the use of overgeneralizations, sensationalism, misleading or patently inaccurate information,
ad hominem ''Ad hominem'' (), short for ''argumentum ad hominem'' (), refers to several types of arguments, most of which are fallacious. Typically, this term refers to a rhetorical strategy where the speaker attacks the character, motive, or some other ...
attacks, and partial truths about opponents, who may be individuals, organizations, or entire communities of interest (e.g., progressives or conservatives) or circumstance (e.g., immigrants). Outrage sidesteps the messy nuances of complex political issues in favor of melodrama, misrepresentative exaggeration, mockery, and improbable forecasts of impending doom. Outrage talk is not so much discussion as it is verbal competition, political theater with a scorecard." Due to Facebook's and Twitter's
narrowcasting Narrowcasting is the dissemination of information (usually via Internet, radio, newspaper, or television) to a narrow audience, rather than to the broader public at-large. Related to niche marketing or target marketing, narrowcasting involves ai ...
environment in which outrage discourse thrives, Trump's employment of such messaging at almost every opportunity was from O'Callaghan's account extremely effective because tweets and posts were repeated in viral fashion among like minded supporters, thereby rapidly building a substantial information echo chamber, a phenomenon Cass Sunstein identifies as
group polarization In social psychology, group polarization refers to the tendency for a group to make decisions that are more extreme than the initial inclination of its members. These more extreme decisions are towards greater risk if individuals' initial tendenci ...
, and other researchers refer to as a kind of self re-enforcing
homophily Homophily () is a concept in sociology describing the tendency of individuals to associate and bond with similar others, as in the proverb "". The presence of homophily has been discovered in a vast array of network studies: over have observed ...
. Within these information cocoons, it matters little to social media companies whether much of the information spread in such pillarized information silos is false, because as digital culture critic Olivia Solon points out, "the truth of a piece of content is less important than whether it is shared, liked, and monetized." Citing Pew Research's survey that found 62% of US adults get their news from social media, Ott expresses alarm, "since the 'news' content on social media regularly features fake and misleading stories from sources devoid of editorial standards." Media critic
Alex Ross Nelson Alexander Ross (born January 22, 1970) is an American comic book writer and artist known primarily for his painted interiors, covers, and design work. He first became known with the 1994 miniseries ''Marvels'', on which he collaborated wi ...
is similarly alarmed, observing, "Silicon Valley monopolies have taken a hands-off, ideologically vacant attitude toward the upswelling of ugliness on the Internet," and that "the failure of Facebook to halt the proliferation of fake news during the rump vs. Clintoncampaign season should have surprised no one. ... Traffic trumps ethics." O'Callaghan's analysis of Trump's use of social media is that "outrage hits an emotional nerve and is therefore grist to the populist's or the social antagonist's mill. Secondly, the greater and the more widespread the outrage discourse, the more it has a detrimental effect on
social capital Social capital is "the networks of relationships among people who live and work in a particular society, enabling that society to function effectively". It involves the effective functioning of social groups through interpersonal relationships ...
. This is because it leads to mistrust and misunderstanding amongst individuals and groups, to entrenched positions, to a feeling of 'us versus them'. So understood, outrage discourse not only produces extreme and polarising views but also ensures that a cycle of such views continues. (Consider also in this context Wade Robison (2020) on the 'contagion of passion' and Cass Sunstein (2001, pp. 98–136) on 'cybercascades'.)" Ott agrees, stating that contagion is the best word to describe the viral nature of outrage discourse on social media, and writing that "Trump's simple, impulsive, and uncivil Tweets do more than merely reflect sexism, racism, homophobia, and xenophobia; they spread those ideologies like a social cancer." Robison warns that
emotional contagion Emotional contagion is a form of social contagion that involves the spontaneous spread of emotions and related behaviors. Such emotional convergence can happen from one person to another, or in a larger group. Emotions can be shared across individ ...
should not be confused with the contagion of passions that
James Madison James Madison Jr. (March 16, 1751June 28, 1836) was an American statesman, diplomat, and Founding Father. He served as the fourth president of the United States from 1809 to 1817. Madison is hailed as the "Father of the Constitution" for hi ...
and
David Hume David Hume (; born David Home; 7 May 1711 NS (26 April 1711 OS) – 25 August 1776) Cranston, Maurice, and Thomas Edmund Jessop. 2020 999br>David Hume" ''Encyclopædia Britannica''. Retrieved 18 May 2020. was a Scottish Enlightenment philo ...
were concerned with. Robison states they underestimated the contagion of passions mechanism at work in movements, whose modern expressions include the surprising phenomena of rapidly mobilized social media supporters behind both the
Arab Spring The Arab Spring ( ar, الربيع العربي) was a series of Nonviolent resistance, anti-government protests, Rebellion, uprisings and Insurgency, armed rebellions that spread across much of the Arab world in the early 2010s. It began in T ...
and the Trump presidential campaign writing, "It is not that we experience something and then, assessing it, become passionate about it, or not", and implying that "we have the possibility of a check on our passions." Robison's view is that the contagion affects the way reality itself is experienced by supporters because it leverages how subjective certainty is triggered, so that those experiencing the contagiously shared alternate reality are unaware they have taken on a belief they should assess.


Similar movements, politicians and personalities


Historical background in the United States

The roots of Trumpism in the United States can be traced to the
Jacksonian era Jacksonian democracy was a 19th-century political philosophy in the United States that expanded suffrage to most white men over the age of 21, and restructured a number of federal institutions. Originating with the seventh U.S. president, A ...
according to scholars
Walter Russell Mead Walter Russell Mead (born June 12, 1952) is an American academic. He is the James Clarke Chace Professor of Foreign Affairs and Humanities at Bard College and taught American foreign policy at Yale University. He was also the editor-at-large of ...
, Peter Katzenstein and Edwin Kent Morris.
Eric Rauchway Eric Rauchway (born 1969 or 1970) is an American historian and professor at the University of California, Davis. He received his B.A. from Cornell in 1991, and his Ph.D. from Stanford in 1996. Rauchway's scholarship focuses on modern US political, ...
says: "Trumpism— nativism and
white supremacy White supremacy or white supremacism is the belief that white people are superior to those of other races and thus should dominate them. The belief favors the maintenance and defense of any power and privilege held by white people. White su ...
—has deep roots in American history. But Trump himself put it to new and malignant purpose."
Andrew Jackson Andrew Jackson (March 15, 1767 – June 8, 1845) was an American lawyer, planter, general, and statesman who served as the seventh president of the United States from 1829 to 1837. Before being elected to the presidency, he gained fame as ...
's followers felt he was one of them, enthusiastically supporting his defiance of
politically correct ''Political correctness'' (adjectivally: ''politically correct''; commonly abbreviated ''PC'') is a term used to describe language, policies, or measures that are intended to avoid offense or disadvantage to members of particular groups in socie ...
norms of the nineteenth century and even constitutional law when they stood in the way of public policy popular among his followers. Jackson ignored the
U.S. Supreme Court The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all U.S. federal court cases, and over state court cases that involve a point o ...
ruling in ''
Worcester v. Georgia ''Worcester v. Georgia'', 31 U.S. (6 Pet.) 515 (1832), was a landmark case in which the Supreme Court of the United States, United States Supreme Court Vacated judgment, vacated the conviction of Samuel Worcester and held that the Georgia criminal ...
'' and initiated the forced
Cherokee removal Cherokee removal, part of the Trail of Tears, refers to the forced relocation between 1836 and 1839 of an estimated 16,000 members of the Cherokee Nation and 1,000–2,000 of their slaves; from their lands in Georgia, South Carolina, North Carol ...
from their treaty protected lands to benefit white locals at the cost of between 2,000 and 6,000 dead Cherokee men, women, and children. Notwithstanding such cases of Jacksonian inhumanity, Mead's view is that Jacksonianism provides the historical precedent explaining the movement of followers of Trump, marrying grass-roots disdain for elites, deep suspicion of overseas entanglements, and obsession with American power and sovereignty, acknowledging that it has often been a
xenophobic Xenophobia () is the fear or dislike of anything which is perceived as being foreign or strange. It is an expression of perceived conflict between an in-group and out-group and may manifest in suspicion by the one of the other's activities, a ...
, "whites only" political movement. Mead thinks this "hunger in America for a Jacksonian figure" drives followers towards Trump but cautions that historically "he is not the second coming of Andrew Jackson," observing that "his proposals tended to be pretty vague and often contradictory," exhibiting the common weakness of newly elected populist leaders, commenting early in his presidency that "now he has the difficulty of, you know, 'How do you govern?'" Morris agrees with Mead, locating Trumpism's roots in the Jacksonian era from 1828 to 1848 under the presidencies of Jackson,
Martin Van Buren Martin Van Buren ( ; nl, Maarten van Buren; ; December 5, 1782 – July 24, 1862) was an American lawyer and statesman who served as the eighth president of the United States from 1837 to 1841. A primary founder of the Democratic Party (Uni ...
and
James K. Polk James Knox Polk (November 2, 1795 – June 15, 1849) was the 11th president of the United States, serving from 1845 to 1849. He previously was the 13th speaker of the House of Representatives (1835–1839) and ninth governor of Tennessee (183 ...
. On Morris's view, Trumpism also shares similarities with the post-World War I faction of the
progressive movement Progressivism holds that it is possible to improve human societies through political action. As a political movement, progressivism seeks to advance the human condition through social reform based on purported advancements in science, techno ...
which catered to a conservative populist recoil from the looser morality of the cosmopolitan cities and America's changing racial complexion. In his book '' The Age of Reform'' (1955), historian
Richard Hofstadter Richard Hofstadter (August 6, 1916October 24, 1970) was an American historian and public intellectual of the mid-20th century. Hofstadter was the DeWitt Clinton Professor of American History at Columbia University. Rejecting his earlier historic ...
identified this faction's emergence when "a large part of the Progressive-Populist tradition had turned sour, became illiberal and ill-tempered." Prior to World War II, conservative themes of Trumpism were expressed in the
America First Committee The America First Committee (AFC) was the foremost United States isolationist pressure group against American entry into World War II. Launched in September 1940, it surpassed 800,000 members in 450 chapters at its peak. The AFC principally supp ...
movement in the early 20th century, and after World War II were attributed to a Republican Party faction known as the Old Right. By the 1990s, it became referred to as the
paleoconservative Paleoconservatism is a political philosophy and variety of conservatism in the United States stressing American nationalism, Christian ethics, regionalism, and traditionalist conservatism. Paleoconservatism's concerns overlap with those of the ...
movement, which according to Morris has now been re-branded as Trumpism.
Leo Löwenthal Leo Löwenthal (; 3 November 1900 – 21 January 1993) was a German sociologist and philosopher usually associated with the Frankfurt School. Life Born in Frankfurt as the son of assimilated Jews (his father was a physician), Löwenthal came of ...
's book '' Prophets of Deceit'' (1949) summarized common narratives expressed in the post-World War II period of this populist fringe, specifically examining American
demagogues A demagogue (from Greek , a popular leader, a leader of a mob, from , people, populace, the commons + leading, leader) or rabble-rouser is a political leader in a democracy who gains popularity by arousing the common people against elites, ...
of the period when modern mass media was married with the same destructive style of politics that historian Charles Clavey thinks Trumpism represents. According to Clavey, Löwenthal's book best explains the enduring appeal of Trumpism and offers the most striking historical insights into the movement. Writing in ''
The New Yorker ''The New Yorker'' is an American weekly magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. Founded as a weekly in 1925, the magazine is published 47 times annually, with five of these issues ...
'', journalist
Nicholas Lemann Nicholas Berthelot Lemann is an American writer and academic, the Joseph Pulitzer II and Edith Pulitzer Moore Professor of Journalism and Dean Emeritus of the Faculty of Journalism at the Columbia University Graduate School of Journalism. He has be ...
states the post-war Republican Party ideology of
fusionism In American politics, fusionism is the philosophical and political combination or "fusion" of traditionalist and social conservatism with political and economic right-libertarianism. The philosophy is most closely associated with Frank Meyer. ...
, a fusion of pro-business party establishment with nativist,
isolationist Isolationism is a political philosophy advocating a national foreign policy that opposes involvement in the political affairs, and especially the wars, of other countries. Thus, isolationism fundamentally advocates neutrality and opposes entan ...
elements who gravitated towards the Republican and not the
Democratic Party Democratic Party most often refers to: *Democratic Party (United States) Democratic Party and similar terms may also refer to: Active parties Africa *Botswana Democratic Party *Democratic Party of Equatorial Guinea *Gabonese Democratic Party *Demo ...
, later joined by Christian evangelicals "alarmed by the rise of secularism", was made possible by the
Cold War The Cold War is a term commonly used to refer to a period of geopolitical tension between the United States and the Soviet Union and their respective allies, the Western Bloc and the Eastern Bloc. The term '' cold war'' is used because the ...
and the "mutual fear and hatred of the spread of Communism". An article in Politico has referred to Trumpism as "
McCarthyism McCarthyism is the practice of making false or unfounded accusations of subversion and treason, especially when related to anarchism, communism and socialism, and especially when done in a public and attention-grabbing manner. The term origin ...
on steroids". Championed by
William F. Buckley Jr. William Frank Buckley Jr. (born William Francis Buckley; November 24, 1925 – February 27, 2008) was an American public intellectual, conservative author and political commentator. In 1955, he founded ''National Review'', the magazine that stim ...
and brought to fruition by
Ronald Reagan Ronald Wilson Reagan ( ; February 6, 1911June 5, 2004) was an American politician, actor, and union leader who served as the 40th president of the United States from 1981 to 1989. He also served as the 33rd governor of California from 1967 ...
in 1980, the fusion lost its glue with the
dissolution of the Soviet Union The dissolution of the Soviet Union, also negatively connoted as rus, Разва́л Сове́тского Сою́за, r=Razvál Sovétskogo Soyúza, ''Ruining of the Soviet Union''. was the process of internal disintegration within the Sov ...
, which was followed by a growth of
income inequality in the United States Income inequality in the United States is the extent to which income is distributed in differing amounts among the American population. It has fluctuated considerably since measurements began around 1915, moving in an arc between peaks in t ...
and
globalization Globalization, or globalisation (Commonwealth English; see spelling differences), is the process of interaction and integration among people, companies, and governments worldwide. The term ''globalization'' first appeared in the early 20t ...
that "created major discontent among middle and low income whites" within and without the Republican Party. After the
2012 United States presidential election The 2012 United States presidential election was the 57th quadrennial presidential election, held on Tuesday, November 6, 2012. Incumbent Democratic President Barack Obama and his running mate, incumbent Vice President Joe Biden, were re-el ...
saw the defeat of
Mitt Romney Willard Mitt Romney (born March 12, 1947) is an American politician, businessman, and lawyer serving as the junior United States senator from Utah since January 2019, succeeding Orrin Hatch. He served as the 70th governor of Massachusetts ...
by
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party (United States), Democratic Party, Obama was the first Af ...
, the party establishment embraced an "autopsy" report, titled the Growth and Opportunity Project, which "called on the Party to reaffirm its identity as pro-market, government-skeptical, and ethnically and culturally inclusive." Ignoring the findings of the report and the party establishment in his campaign, Trump was "opposed by more officials in his own Party ... than any Presidential nominee in recent American history," but at the same time he won "more votes" in the Republican primaries than any previous presidential candidate. By 2016, "people wanted somebody to throw a brick through a plate-glass window", in the words of political analyst
Karl Rove Karl Christian Rove (born December 25, 1950) is an American Republican political consultant, policy advisor, and lobbyist. He was Senior Advisor and Deputy Chief of Staff during the George W. Bush administration until his resignation on August 3 ...
. His success in the party was such that an October 2020 poll found 58% of Republicans and Republican-leaning independents surveyed considered themselves supporters of Trump rather than the Republican Party.


Trend towards illiberal democracy

Trumpism has been likened to
Machiavellianism Machiavellianism or Machiavellian may refer to: Politics *Machiavellianism (politics), the supposed political philosophy of Niccolò Machiavelli *Political realism Psychology *Machiavellianism (psychology), a personality trait centered on cold an ...
and to
Benito Mussolini Benito Amilcare Andrea Mussolini (; 29 July 188328 April 1945) was an Italian politician and journalist who founded and led the National Fascist Party. He was Prime Minister of Italy from the March on Rome in 1922 until his deposition in 194 ...
's Italian Fascism. American historian
Robert Paxton Robert Owen Paxton (born June 15, 1932) is an American political scientist and historian specializing in Vichy France, fascism, and Europe during the World War II era. He is Mellon Professor Emeritus of Social Science in the Department of History ...
poses the question as to whether the
democratic backsliding Democratic backsliding, also called autocratization, is the decline in the democratic characteristics of a political system, and is the opposite of democratization. Democracy is the most popular form of government, with more than half of the nat ...
evident in Trumpism is
fascism Fascism is a far-right, authoritarian, ultra-nationalist political ideology and movement,: "extreme militaristic nationalism, contempt for electoral democracy and political and cultural liberalism, a belief in natural social hierarchy and t ...
or not. As of 2017, Paxton believed it bore greater resemblance to
plutocracy A plutocracy () or plutarchy is a society that is ruled or controlled by people of great wealth or income. The first known use of the term in English dates from 1631. Unlike most political systems, plutocracy is not rooted in any established ...
, a government which is controlled by a wealthy elite. Paxton changed his opinion following the
2021 storming of the United States Capitol On January 6, 2021, following the defeat of then-United States President, U.S. President Donald Trump in the 2020 United States presidential election, 2020 presidential election, a mob of his supporters attacked the United States Capitol, U ...
, and stated that it is "not just acceptable but necessary" to understand Trumpism as a form of fascism.
Sociology Sociology is a social science that focuses on society, human social behavior, patterns of Interpersonal ties, social relationships, social interaction, and aspects of culture associated with everyday life. It uses various methods of Empirical ...
professor
Dylan John Riley Dylan John Riley (born 1971) is Professor of Sociology at the University of California, Berkeley, and is on the editorial committee of the ''New Left Review The ''New Left Review'' is a British bimonthly journal covering world politics, economy, ...
calls Trumpism " neo-Bonapartist
patrimonialism Patrimonialism is a form of governance in which all power flows directly from the ruler. There is no distinction between the public and private domains. These regimes are autocratic or oligarchic and exclude the lower, middle and upper classes ...
" because it does not capture the same mass movement appeal of classical fascism to be fascism. In 2015, British historian
Roger Griffin Roger David Griffin (born 31 January 1948) is a British professor of modern history and political theorist at Oxford Brookes University, England. His principal interest is the socio-historical and ideological dynamics of fascism, as well as va ...
stated Trump was not a fascist because he does not question the
politics of the United States The politics of the United States function within a framework of a constitutional federal republic and presidential system, with three distinct branches that share powers. These are: the U.S. Congress which forms the legislative branch, a bi ...
and he also does not want to outright abolish its democratic institutions. After the violent attempt to interfere with the
peaceful transition of power A peaceful transition or transfer of power is a concept important to democratic governments in which the leadership of a government peacefully hands over control of government to a newly-elected leadership. This may be after elections or during t ...
by Trump supporters during the Capitol attack, Griffin maintained this writing "Trump is far too pathologically incoherent and intellectually challenged to be a fascist, and suffers from Attention Deficiency Disorder, lack of self-knowledge, capacity for denial, narcissism and sheer ignorance and lack of either culture or education to a degree that precludes the Machiavellian intelligence and voracious curiosity about and knowledge about contemporary history and politics needed to seize power in the manner of Mussolini and Hitler." Argentine historian
Federico Finchelstein Federico Finchelstein is an Argentine historian and chair of the history department at the New School for Social Research and is director of the Janey Program in Latin American Studies. After receiving his undergraduate education at the Universi ...
believes significant intersections exist between
Peronism Peronism, also called justicialism,. The Justicialist Party is the main Peronist party in Argentina, it derives its name from the concept of social justice., name=, group= is an Argentine political movement based on the ideas and legacy of Ar ...
and Trumpism because their mutual disregard for the contemporary political system (in the areas of both domestic and foreign policy) is discernible. American historian Christopher Browning considers the long-term consequences of Trump's policies and the support which he receives for them from the Republican Party to be potentially dangerous for democracy. In the German-speaking debate, the term initially appeared only sporadically, mostly in connection with the crisis of confidence in politics and the media and described the strategy of mostly right-wing political actors who wish to stir up this crisis in order to profit from it. German literature has a more diverse range of analysis of Trumpism. In ''How to Lose a Country: The 7 Steps from Democracy to Dictatorship'', Turkish author
Ece Temelkuran Ece Temelkuran (born 22 July 1973, in Izmir"About"
ecetemelkuran.com
) is a Turkish journalist and author. She was ...
describes Trumpism as echoing a number of views and tactics which were expressed and used by the Turkish politician
Recep Tayyip Erdoğan Recep Tayyip Erdoğan (born 26 February 1954) is a Turkish politician serving as the 12th and current president of Turkey since 2014. He previously served as prime minister of Turkey from 2003 to 2014 and as mayor of Istanbul from 1994 to ...
during his rise to power. Some of these tactics and views are
right-wing populism Right-wing populism, also called national populism and right-wing nationalism, is a political ideology that combines right-wing politics and populist rhetoric and themes. Its rhetoric employs anti-elitist sentiments, opposition to the Establi ...
,
demonization Demonization or demonisation is the reinterpretation of polytheistic deities as evil, lying demons by other religions, generally by the monotheistic and henotheistic ones. The term has since been expanded to refer to any characterization of indi ...
of
the press ''The Press'' is a daily newspaper published in Christchurch, New Zealand owned by media business Stuff Ltd. First published in 1861, the newspaper is the largest circulating daily in the South Island and publishes Monday to Saturday. One comm ...
, subversion of well-established and proven facts through the
big lie A big lie (german: große Lüge) is a gross distortion or misrepresentation of the truth, used especially as a propaganda technique. The German expression was coined by Adolf Hitler, when he dictated his book '' Mein Kampf'' (1925), to descri ...
(both historical and scientific),
democratic backsliding Democratic backsliding, also called autocratization, is the decline in the democratic characteristics of a political system, and is the opposite of democratization. Democracy is the most popular form of government, with more than half of the nat ...
such as dismantling judicial and political mechanisms; portraying systematic issues such as
sexism Sexism is prejudice or discrimination based on one's sex or gender. Sexism can affect anyone, but it primarily affects women and girls.There is a clear and broad consensus among academic scholars in multiple fields that sexism refers primari ...
or
racism Racism is the belief that groups of humans possess different behavioral traits corresponding to inherited attributes and can be divided based on the superiority of one race over another. It may also mean prejudice, discrimination, or antagonism ...
as isolated incidents, and crafting an ideal citizen. Political scientist
Mark Blyth Mark McGann Blyth (born 29 September 1967) is a Scottish-American political scientist. He is currently the William R. Rhodes Professor of International Economics and Professor of International and Public Affairs at Brown University. At Brown ...
and his colleague Jonathan Hopkin believe strong similarities exist between Trumpism and similar movements towards illiberal democracies worldwide, but they do not believe Trumpism is a movement which is merely being driven by revulsion, loss, and racism. Hopkin and Blyth argue that both on the right and on the left the global economy is driving the growth of
neo-nationalist Neo-nationalism, or new nationalism, is an ideology and political movement built on the basic characteristics of classical nationalism. It developed to its final form by applying elements with reactionary character generated as a reaction to th ...
coalitions which find followers who want to be free of the constraints which are being placed on them by establishment elites whose members advocate
neoliberal economics Neoliberalism (also neo-liberalism) is a term used to signify the late 20th century political reappearance of 19th-century ideas associated with free-market capitalism after it fell into decline following the Second World War. A prominent fa ...
and
globalism Globalism refers to various patterns of meaning beyond the merely international. It is used by political scientists, such as Joseph Nye, to describe "attempts to understand all the interconnections of the modern world—and to highlight patterns ...
. Others emphasize the lack of interest in finding real solutions to the social malaise which have been identified, and they also believe those individuals and groups who are executing policy are actually following a pattern which has been identified by sociology researchers like
Leo Löwenthal Leo Löwenthal (; 3 November 1900 – 21 January 1993) was a German sociologist and philosopher usually associated with the Frankfurt School. Life Born in Frankfurt as the son of assimilated Jews (his father was a physician), Löwenthal came of ...
and
Norbert Guterman Norbert Guterman (1900–1984) was a scholar, and translator of scholarly and literary works from French, Polish and Latin into English. His translations were remarkable for their range of subject matter and high quality. Born in Warsaw, Guterman ...
as originating in the post-World War II work of the Frankfurt School of social theory. Based on this perspective, books such as Löwenthal and Guterman's ''Prophets of Deceit'' offer the best insights into how movements like Trumpism dupe their followers by perpetuating their misery and preparing them to move further towards an illiberal form of government.


Recent precursors

Trump is considered by some analysts to be following a blueprint of leveraging outrage, which was developed on partisan cable TV and talk radio shows such as the
Rush Limbaugh Rush Hudson Limbaugh III ( ; January 12, 1951 – February 17, 2021) was an American conservative political commentator who was the host of '' The Rush Limbaugh Show'', which first aired in 1984 and was nationally syndicated on AM and FM r ...
radio show—a style that transformed
talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...
and American conservative politics decades before Trump. Both shared "media fame" and "over-the-top showmanship", and built an enormous fan base with politics-as-entertainment, attacking political and cultural targets in ways that would have been considered indefensible and beyond the pale in the years before them. Both featured "the insults, the nicknames" (for example, Limbaugh called preteen
Chelsea Clinton Chelsea Victoria Clinton (born February 27, 1980) is an American writer and global health advocate. She is the only child of former U.S. President Bill Clinton and former U.S. Secretary of State and 2016 presidential candidate Hillary Clinton ...
the "White House dog", Trump mocked the looks of
Ted Cruz Rafael Edward "Ted" Cruz (; born December 22, 1970) is an American politician and attorney serving as the junior United States Senator from Texas since 2013. A member of the Republican Party, Cruz served as Solicitor General of Texas from ...
's wife); conspiracy theories (Limbaugh claiming the 2010 Obamacare bill would empower "death panels" and "euthanize" elderly Americans, Trump claiming he won the 2020 election by a landslide but it was stolen from him); both maintained
global warming In common usage, climate change describes global warming—the ongoing increase in global average temperature—and its effects on Earth's climate system. Climate change in a broader sense also includes previous long-term changes to E ...
was a hoax, Barack Obama was not a natural-born U.S. citizen, and the danger of
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was COVID-19 pandemic in Hubei, identified in Wuhan, China, in December ...
was vastly exaggerated by liberals. Both attacked Black quarterbacks (Limbaugh criticizing
Donovan McNabb Donovan Jamal McNabb (born November 25, 1976) is a former American football quarterback who played in the National Football League (NFL) for thirteen seasons, primarily with the Philadelphia Eagles. Before his NFL career, he played football and b ...
, Trump
Colin Kaepernick Colin Rand Kaepernick ( ; born November 3, 1987) is an American civil rights activist and football quarterback who is a free agent. He played six seasons for the San Francisco 49ers in the National Football League (NFL). In 2016, he knelt du ...
); both mocked people with disabilities, with Limbaugh flapping his arms in imitation of the Parkinson's disease of
Michael J. Fox Michael Andrew Fox (born June 9, 1961), known professionally as Michael J. Fox, is a Canadian-American retired actor. Beginning his career in the 1970s, he rose to prominence portraying Alex P. Keaton on the NBC sitcom ''Family Ties'' (1 ...
, and Trump doing the same to imitate the
arthrogryposis Arthrogryposis (AMC) describes congenital joint contracture in two or more areas of the body. It derives its name from Greek, literally meaning "curving of joints" (', "joint"; ', late Latin form of late Greek ', "hooking"). Children born with one ...
of reporter Serge F. Kovaleski, although he later denied he had done so. Limbaugh, to whom Trump awarded the
Presidential Medal of Freedom The Presidential Medal of Freedom is the highest civilian award of the United States, along with the Congressional Gold Medal. It is an award bestowed by the president of the United States to recognize people who have made "an especially merito ...
in 2020, preceded Trump in moving the Republican Party away from "serious and substantive opinion leaders and politicians", towards political provocation, entertainment, and anti-intellectualism, and popularizing and normalizing for "many Republican politicians and voters" what before his rise "they might have thought" but would have "felt uncomfortable saying". His millions of fans were intensely loyal and "developed a capacity to excuse ... and deflect" his statements no matter how offensive and outrageous, "saying liberals were merely being hysterical or hateful. And many loved him even more for it."


Future impact

Writing in ''
The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, ...
'', Yaseem Serhan states Trump's post-impeachment claim that "our historic, patriotic, and beautiful movement to Make America Great Again has only just begun," should be taken seriously as Trumpism is a "personality-driven" populist movement, and other such movements—such as Berlusconism in Italy,
Peronism Peronism, also called justicialism,. The Justicialist Party is the main Peronist party in Argentina, it derives its name from the concept of social justice., name=, group= is an Argentine political movement based on the ideas and legacy of Ar ...
in Argentina and
Fujimorism Fujimorism () denotes the policies and the political ideology of former President of Peru Alberto Fujimori as well as the personality cult built around him, his policies and his family. The ideology is defined by authoritarianism, its support for ...
in Peru, "rarely fade once their leaders have left office".
Bobby Jindal Piyush "Bobby" Jindal (born June 10, 1971) is an American politician who served as the 55th Governor of Louisiana from 2008 to 2016. The only living former Louisiana governor, Jindal also served as a member of the U.S. House of Representatives a ...
and Alex Castellanos wrote in ''Newsweek'' that separating Trumpism from Donald Trump himself was key to the Republican Party's future following his loss in the
2020 United States presidential election The 2020 United States presidential election was the 59th quadrennial presidential election, held on Tuesday, November 3, 2020. The Democratic ticket of former vice president Joe Biden and the junior U.S. senator from California Kamala Ha ...
.


Foreign policy

In terms of foreign policy in the sense of Trump's " America First",
unilateralism __NOTOC__ Unilateralism is any doctrine or agenda that supports one-sided action. Such action may be in disregard for other parties, or as an expression of a commitment toward a direction which other parties may find disagreeable. As a word, ''un ...
is preferred to a multilateral policy and national interests are particularly emphasized, especially in the context of economic treaties and alliance obligations. Trump has shown a disdain for traditional American allies such as Canada as well as transatlantic partners
NATO The North Atlantic Treaty Organization (NATO, ; french: Organisation du traité de l'Atlantique nord, ), also called the North Atlantic Alliance, is an intergovernmental military alliance between 30 member states – 28 European and two No ...
and the
European Union The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been des ...
. Conversely, Trump has shown sympathy for
autocratic Autocracy is a system of government in which absolute power over a state is concentrated in the hands of one person, whose decisions are subject neither to external legal restraints nor to regularized mechanisms of popular control (except perh ...
rulers, such as Russian president
Vladimir Putin Vladimir Vladimirovich Putin; (born 7 October 1952) is a Russian politician and former intelligence officer who holds the office of president of Russia. Putin has served continuously as president or prime minister since 1999: as prime min ...
, whom Trump often praised even before taking office, and during the 2018 Russia–United States summit. The "America First" foreign policy includes promises by Trump to end American involvement in foreign wars, notably in the
Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabian Peninsula, Arabia (including the Arabian Peninsula and Bahrain), Anatolia, Asia Minor (Asian part of Turkey except Hatay Pro ...
, while also issuing tighter foreign policy through
sanctions against Iran There have been a number of sanctions against Iran imposed by a number of countries, especially the United States, and international entities. Iran was the most sanctioned country in the world until it was surpassed by Russia following its inva ...
, among other countries.


Economic policy

In terms of economic policy, Trumpism "promises new jobs and more domestic investment". Trump's hard line against export surpluses of American trading partners and general
protectionist Protectionism, sometimes referred to as trade protectionism, is the economic policy of restricting imports from other countries through methods such as tariffs on imported goods, import quotas, and a variety of other government regulations. ...
trade policies led to a tense situation in 2018 with mutually imposed punitive tariffs between the United States on the one hand and the European Union and China on the other. Trump secures the support of his political base with a policy that strongly emphasizes
neo-nationalism Neo-nationalism, or new nationalism, is an ideology and political movement built on the basic characteristics of classical nationalism. It developed to its final form by applying elements with reactionary character generated as a reaction to th ...
and criticism of globalization. In contrast, the book ''Identity Crisis: The 2016 Presidential Campaign and the Battle for the Meaning of America'' suggested that Trump "radicalized economics" to his base of white working- to middle-class voters by the promoting the idea that "undeserving inoritygroups are getting ahead while their group is being left behind."


Beyond America


Canada

According to ''
Global News Global News is the news and current affairs division of the Canadian Global Television Network. The network is owned by Corus Entertainment, which oversees all of the network's national news programming as well as local news on its 21 owned-and ...
'', ''
Maclean's ''Maclean's'', founded in 1905, is a Canadian news magazine reporting on Canadian issues such as politics, pop culture, and current events. Its founder, publisher John Bayne Maclean, established the magazine to provide a uniquely Canadian perspe ...
'' magazine, the '' National Observer'', ''
Toronto Star The ''Toronto Star'' is a Canadian English-language broadsheet daily newspaper. The newspaper is the country's largest daily newspaper by circulation. It is owned by Toronto Star Newspapers Limited, a subsidiary of Torstar Corporation and part ...
'', and ''
The Globe and Mail ''The Globe and Mail'' is a Canadian newspaper printed in five cities in western and central Canada. With a weekly readership of approximately 2 million in 2015, it is Canada's most widely read newspaper on weekdays and Saturdays, although it ...
'', there is Trumpism in Canada. In a November 2020 interview on ''The Current'', immediately following the 2020 US elections, law professor Allan Rock, who served as Canada's attorney general and as Canada's ambassador to the U.N., described Trumpism and its potential impact on Canada. Rock said that even with Trump's losing the election, he had "awakened something that won't go away". He said it was something "we can now refer to as Trumpism"—a force that he has "harnessed" Trump has "given expression to an underlying frustration and anger, that arises from economic inequality, from the implications from globalisation." Rock cautioned that Canada must "keep up its guard against the spread of Trumpism, which he described as "destabilizing", "crude", "nationalistic", "ugly", "divisive", "racist", and "angry"; Rock added that one measurable impact on Canada of the "overtly racist behaviour" associated with Trumpism is that racists and white supremacists have become emboldened since 2016, resulting in a steep increase in the number of these organizations in Canada and a shockingly high increase in the rate of hate crimes in 2017 and 2018 in Canada. ''Maclean's'' and the ''Star'', cited the research of Frank Graves who has been studying the rise of populism in Canada for a number of years. In a June 30, 2020 ''School of Public Policy'' journal article, he co-authored, the authors described a decrease in trust in the news and in journalists since 2011 in Canada, along with an increase in skepticism which "reflects the emergent fake news convictions so evident in supporters of Trumpian populism." Graves and Smith wrote of the impact on Canada of a "new authoritarian, or ordered, populism" that resulted in the 2016 election of President Trump. They said 34% of Canadians hold a populist viewpoint—most of whom are in Alberta and Saskatchewan—who tend to be "older, less-educated, and working-class", are more likely to embrace "ordered populism", and are "more closely aligned" with conservative political parties. This "ordered populism" includes concepts such as a right-wing authoritarianism, obedience, hostility to outsiders, and strongmen who will take back the country from the "corrupt elite" and return it a better time in history, where there was more law and order. It is
xenophobic Xenophobia () is the fear or dislike of anything which is perceived as being foreign or strange. It is an expression of perceived conflict between an in-group and out-group and may manifest in suspicion by the one of the other's activities, a ...
, does not trust science, has no sympathy for equality issues related to gender and ethnicity, and is not part of a healthy democracy. The authors say this ordered populism had reached a "critical force" in Canada that is causing polarization and must be addressed. According to an October 2020 Léger poll for 338Canada of Canadian voters, the number of "pro-Trump conservatives" has been growing in Canada's
Conservative Party The Conservative Party is a name used by many political parties around the world. These political parties are generally right-wing though their exact ideologies can range from center-right to far-right. Political parties called The Conservative P ...
, which was under the leadership of
Erin O'Toole Erin Michael O'Toole (born January 22, 1973) is a Canadian politician who has been the member of Parliament (MP) for Durham since 2012. A member of the Conservative Party, O'Toole served as the party's leader and the leader of the Official ...
at the time of the poll. Maclean's said this might explain O'Toole's "True Blue" social conservative campaign. The Conservative Party in Canada also includes "centrist" conservatives as well as
Red Tories A Red Tory is an adherent of a centre to centre-right or paternalistic-conservative political philosophy derived from the Tory tradition, most predominantly in Canada but also in the United Kingdom and Australia. This philosophy tends to favour ...
,—also described as
small-c conservative A small-c conservative is anyone who believes in the philosophy of conservatism but does not necessarily identify with an official Conservative Party. Context Canadian The term was especially popular in Canada during the 1990s when the Progr ...
,
centre-right Centre-right politics lean to the Right-wing politics, right of the Left–right politics, political spectrum, but are closer to the Centrism, centre. From the 1780s to the 1880s, there was a shift in the Western world of social class structure a ...
or
paternalistic Paternalism is action that limits a person's or group's liberty or autonomy and is intended to promote their own good. Paternalism can also imply that the behavior is against or regardless of the will of a person, or also that the behavior expres ...
conservatives as per the
Tory A Tory () is a person who holds a political philosophy known as Toryism, based on a British version of traditionalism and conservatism, which upholds the supremacy of social order as it has evolved in the English culture throughout history. Th ...
tradition in the United Kingdom. O'Toole featured a modified version of Trump's slogan—"Take Back Canada"—in a video released as part of his official leadership candidacy platform. At the end of the video he called on Canadians to " in our fight, let's take back Canada." In a September 8, 2020 CBC interview, when asked if his "Canada First" policy was different from Trump's "America First" policy, O'Toole said, "No, it was not." In his August 24, 2019 speech conceding the victory of his successor
Erin O'Toole Erin Michael O'Toole (born January 22, 1973) is a Canadian politician who has been the member of Parliament (MP) for Durham since 2012. A member of the Conservative Party, O'Toole served as the party's leader and the leader of the Official ...
as the newly elected leader of the Conservative Party,
Andrew Scheer Andrew James Scheer (born May 20, 1979) is a Canadian politician who has served as the member of Parliament (MP) for Regina—Qu'Appelle since 2004. Scheer served as the 35th speaker of the House of Commons from 2011 to 2015, and was the lead ...
cautioned Canadians to not believe the "narrative" from mainstream media outlets but to "challenge" and "double check ... what they see on TV on the internet" by consulting "smart, independent, objective organizations like '' The Post Millennial'' and ''True North''. The ''Observer'' said Jeff Ballingall, who is the founder of the
right-wing Right-wing politics describes the range of political ideologies that view certain social orders and hierarchies as inevitable, natural, normal, or desirable, typically supporting this position on the basis of natural law, economics, authorit ...
Ontario Proud, and is also the Chief Marketing Officer of ''The Post Millennial''. Following the 2020 United States elections, ''
National Post The ''National Post'' is a Canadian English-language broadsheet newspaper available in several cities in central and western Canada. The paper is the flagship publication of Postmedia Network and is published Mondays through Saturdays, with ...
'' columnist and former newspaper "magnate",
Conrad Black Conrad Moffat Black, Baron Black of Crossharbour (born 25 August 1944), is a Canadian-born British former newspaper publisher, businessman, and writer. His father was businessman George Montegu Black II, who had significant holdings in Canadi ...
, who had had a "decades-long" friendship with Trump, and received a presidential pardon in 2019, in his columns, repeated Trump's "unfounded claims of mass voter fraud" suggesting that the election had been stolen.


Europe

Trumpism has also been said to be on the rise in Europe. Political parties such as the
Finns Party The Finns Party, formerly known as the True Finns ( fi, Perussuomalaiset, PS, sv, Sannfinländarna, Sannf.), is a right-wing populist political party in Finland. It was founded in 1995 following the dissolution of the Finnish Rural Party. The ...
and France's
National Rally The National Rally (french: Rassemblement National, ; RN), until 2018 known as the National Front (french: link=no, Front National, ; FN), is a Far-right politics, far-rightAbridged list of reliable sources that refer to National Rally as fa ...
have been described as Trumpist in nature. Trump's former advisor
Steve Bannon Stephen Kevin Bannon (born November 27, 1953) is an American media executive, political strategist, and former investment banker. He served as the White House's chief strategist in the administration of U.S. president Donald Trump during t ...
called Hungarian prime minister
Viktor Orbán Viktor Mihály Orbán (; born 31 May 1963) is a Hungarian politician who has served as prime minister of Hungary since 2010, previously holding the office from 1998 to 2002. He has presided over Fidesz since 1993, with a brief break between ...
"Trump before Trump".


Brazil

In Brazil,
Jair Bolsonaro Jair Messias Bolsonaro (; born 21 March 1955) is a Brazilian politician and retired military officer who has been the 38th president of Brazil since 1 January 2019. He was elected in 2018 as a member of the Social Liberal Party, which he turn ...
, sometimes referred to as the "Brazilian Donald Trump", who is often described as a right-wing extremist, sees Trump as a role model and according to Jason Stanley uses the same fascist tactics. Like Trump, Bolsonaro finds support among evangelicals for his views on
culture war A culture war is a cultural conflict between social groups and the struggle for dominance of their values, beliefs, and practices. It commonly refers to topics on which there is general societal disagreement and polarization in societal value ...
issues. Along with allies he publicly questioned Joe Biden's vote tally after the November election. Some analysts warn Brazil's ties with the US might be further corroded "by a blind belief in Trumpism and a lack of pragmatism".


Nigeria

According to ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' and ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
'', there is a significant affinity towards Trump in Nigeria. Donald Trump's comments on the ethno-religious conflicts between Christians and the predominantly Muslim Fulani tribe has contributed to his popularity among Christians in Nigeria, in which he stated: "We have had very serious problems with Christians who are being murdered in Nigeria. We are going to be working on that problem very, very hard because we cannot allow that to happen". Donald Trump is praised by the
Indigenous People of Biafra The Indigenous People of Biafra (IPOB) is a nationalist separatist group in Nigeria that aims to restore the Republic of Biafra, a country which seceded from Nigeria prior to the Nigerian Civil War (1967-1970) and later rejoined Nigeria after i ...
(IPOB), a secessionist group that supports the independence of
Biafra Biafra, officially the Republic of Biafra, was a partially recognised secessionist state in West Africa that declared independence from Nigeria and existed from 1967 until 1970. Its territory consisted of the predominantly Igbo-populated form ...
from
Nigeria Nigeria ( ), , ig, Naìjíríyà, yo, Nàìjíríà, pcm, Naijá , ff, Naajeeriya, kcg, Naijeriya officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf o ...
and is designated as a terrorist group by the Nigerian government. IPOB has claimed that he "believes in the inalienable right of an indigenous people to self-determination" and it also praised him for "the direct and serious manner he addressed and demanded immediate end to the serial slaughter of Christians in Nigeria, especially Biafran Christians". After Trump's victory in the 2016 presidential election, IPOB leader
Nnamdi Kanu Nnamdi Okwu Kanu (born 25 September 1967) is a British-Nigerian political activist who advocates for the secession and independence of Biafra from Nigeria. He is the leader of the Indigenous People of Biafra (IPOB), which he founded in 2014. ...
wrote a letter to Trump that claimed his victory placed upon him a "historic and moral burden ... to liberate the enslaved nations in Africa". As Trump was inaugurated in January 2017, IPOB organized a rally in support of Trump that resulted in violent clashes with Nigerian security forces and resulted in multiple deaths and arrests. On January 30 2020, IPOB leader Nnamdi Kanu attended a Trump rally in Iowa as a special VIP guest, at the invitation of the
Republican Party of Iowa The Republican Party of Iowa (RPI) is the affiliate of the United States Republican Party in Iowa. The State Central Committee is chaired by Jeff Kaufmann. The RPI operates the Republican side of the Iowa caucuses and previously sponsored the ...
. According to a 2020 poll from
Pew Research The Pew Research Center is a nonpartisan American think tank (referring to itself as a "fact tank") based in Washington, D.C. It provides information on social issues, public opinion, and demographic trends shaping the United States and the wor ...
, 58% of Nigerians had favorable views of Donald Trump, the fourth highest percentage globally. According to John Campbell of
Council on Foreign Relations The Council on Foreign Relations (CFR) is an American think tank A think tank, or policy institute, is a research institute that performs research and advocacy concerning topics such as social policy, political strategy, economics, mi ...
, Trump's popularity in Nigeria can be explained by a "manifestation of the widespread disillusionment in a country characterized by growing poverty, multiple security threats, an expanding crime wave, and a government seen as unresponsive and corrupt", and his popularity is likely to be reflective of wealthier urban Nigerians rather than the majority of Nigerians who live in rural areas or urban slums and are unlikely to have strong opinions on Trump.


Iran

Donald Trump and his policy towards Iran has been praised by the Iranian opposition group 'Restart', which also supports American military action against Iran and offered to fight alongside Americans to overthrow the Iranian government. The group has adopted the slogan "Make Iran Great Again" (a play on Trump's "
Make America Great Again "Make America Great Again" or MAGA is an American political slogan popularized by Donald Trump in his successful 2016 presidential campaign. The slogan became a pop culture phenomenon, seeing widespread use and spawning numerous variants ...
"). Restart has been compared to
QAnon QAnon ( , ) is an American political conspiracy theory and political movement. It originated in the American far-right political sphere in 2017. QAnon centers on fabricated claims made by an anonymous individual or individuals known as "Q". ...
by Ariane Tabatabai, in terms of "conspiracist thinking going global". Among conspiracy theories advocated by the group is that Iran's Supreme Leader
Ali Khamenei Sayyid Ali Hosseini Khamenei ( fa, سید علی حسینی خامنه‌ای, ; born 19 April 1939) is a Twelver Shia ''marja and the second and current Supreme Leader of Iran, in office since 1989. He was previously the third president o ...
has died (or went into coma) in 2017 and a
double A double is a look-alike or doppelgänger; one person or being that resembles another. Double, The Double or Dubble may also refer to: Film and television * Double (filmmaking), someone who substitutes for the credited actor of a character * Th ...
plays his role in public.


See also

* America First policy under the presidency of Donald Trump * American nationalism in the Donald Trump presidency *
Civil rights movement The civil rights movement was a nonviolent social and political movement and campaign from 1954 to 1968 in the United States to abolish legalized institutional Racial segregation in the United States, racial segregation, Racial discrimination ...
*
Cult of personality A cult of personality, or a cult of the leader, Mudde, Cas and Kaltwasser, Cristóbal Rovira (2017) ''Populism: A Very Short Introduction''. New York: Oxford University Press. p. 63. is the result of an effort which is made to create an id ...
*
Firehosing The firehose of falsehood is a propaganda technique in which a large number of messages are broadcast rapidly, repetitively, and continuously over multiple channels (such as news and social media) without regard for truth or consistency. An outgrow ...
*
John Birch Society The John Birch Society (JBS) is an American right-wing political advocacy group. Founded in 1958, it is anti-communist, supports social conservatism, and is associated with ultraconservative, radical right, far-right, or libertarian ideas. T ...
*
The Lincoln Project The Lincoln Project is an American political action committee (PAC) formed in late 2019 by former and current moderate Republicans. During the 2020 presidential election, it aimed to prevent the re-election of Donald Trump and defeat all Rep ...
*
List of conspiracy theories promoted by Donald Trump This article contains a list of conspiracy theories created and/or promoted by Donald Trump, former president of the United States. Conspiracy theories Attacks on political opponents Barack Obama * Obama citizenship conspiracy theories, ...
*
Political positions of Donald Trump The political positions of Donald Trump (sometimes referred to as Trumpism), the 45th president of the United States, have frequently changed. Trump is primarily a populist, protectionist, isolationist, and nationalist. Political affiliation ...
*
Presidency of Donald Trump Donald Trump's tenure as the 45th president of the United States began with his inauguration on January 20, 2017, and ended on January 20, 2021. Trump, a Republican from New York City, took office following his Electoral College victory ...
*
Reagan Democrat A Reagan Democrat is a traditionally Democratic voter in the Northern United States, referring to working class residents who supported Republican presidential candidates Ronald Reagan in the 1980 or the 1984 presidential elections, or Georg ...
*
Reality distortion field Reality distortion field (RDF) is a term first used by Bud Tribble at Apple Inc., Apple Computer in 1981, to describe company co-founder Steve Jobs' charisma and its effects on the developers working on the Macintosh project. Tribble said that the ...
*
Republican Voters Against Trump Republican Accountability Project (RAP), formerly Republican Voters Against Trump (RVAT), is a political initiative launched in May 2020 by Defending Democracy Together for the 2020 U.S. presidential election cycle. The project was formed to pro ...
*
Alt-right The alt-right, an abbreviation of alternative right, is a far-right, white nationalist movement. A largely online phenomenon, the alt-right originated in the United States during the late 2000s before increasing in popularity during the mid-2 ...
*
Fascism in the United States Fascism in North America refers to political movements in the United States, Canada, Mexico, Central America and the Caribbean that are variants of fascism. Fascist movements in North America never gained power, unlike their counterparts in Eur ...
*
Radical right (United States) In United States politics, the radical right is a political preference that leans towards extreme conservatism, white supremacism, or other right-wing to far-right ideologies in a hierarchical structure paired with conspiratorial rhetoric along ...


Notes


References


Bibliography


Books

* * * * * * * * * * * * * * * * * * * * * * * * * * * (Page numbers correspond to the
ePub EPUB is an e-book file format that uses the ".epub" file extension. The term is short for ''electronic publication'' and is sometimes styled ''ePub''. EPUB is supported by many e-readers, and compatible software is available for most smartphones ...
edition.) * (Cited page numbers correspond to the online version of the 1949, at AJArchives.org.) * * * * * * * * * * * * * * * * * * *


Articles

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * ** The Verso published English translation is of the article: * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * ** An earlier version appeared in peer reviewed journal
Boundary 2 ''Boundary 2'', often stylized ''boundary 2'', is a quarterly peer-reviewed academic journal of postmodern theory, literature, and culture. Established in 1972 by William V. Spanos and Robert Kroetsch ( Binghamton University), under the title '' ...
: * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * ** Partial reprint: * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * {{Fascism American nationalism American political neologisms Anti-immigration politics in the United States Anti-intellectualism Articles containing video clips Cults of personality Donald Trump Donald Trump controversies Eponymous political ideologies Political psychology Political terminology of the United States Populism Protectionism in the United States QAnon Republican Party (United States) Right-wing ideologies Right-wing populism in the United States Trump administration controversies Christian nationalism Disinformation operations