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The Shift Project (also called ''The Shift'' or TSP) is a French
nonprofit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
created in 2010 that aims to limit both
climate change In common usage, climate change describes global warming—the ongoing increase in global average temperature—and its effects on Earth's climate system. Climate change in a broader sense also includes previous long-term changes to E ...
and the dependency of our economy on
fossil fuels A fossil fuel is a hydrocarbon-containing material formed naturally in the Earth's crust from the remains of dead plants and animals that is extracted and burned as a fuel. The main fossil fuels are coal, oil, and natural gas. Fossil fuels ...
.


Presentation, goals and organization

The Shift Project is a French
nonprofit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
created in January 2010 in Paris by energy-climate experts such as
Jean-Marc Jancovici Jean-Marc Jancovici (born 1962) is a French engineering consultant, energy and climate expert, professor, conference speaker, writer, and independent columnist. He is co-founder and associate at the Carbone 4 consultancy firm, and the founding p ...
, Geneviève Férone-Creuzet and Michel Lepetit. The organization aims to address two issues raised by the use of
carbon Carbon () is a chemical element with the symbol C and atomic number 6. It is nonmetallic and tetravalent In chemistry, the valence (US spelling) or valency (British spelling) of an element is the measure of its combining capacity with o ...
:
climate change In common usage, climate change describes global warming—the ongoing increase in global average temperature—and its effects on Earth's climate system. Climate change in a broader sense also includes previous long-term changes to E ...
and the depletion of fossil fuels. The Shift works as a
think tank A think tank, or policy institute, is a research institute that performs research and advocacy concerning topics such as social policy, political strategy, economics, military, technology, and culture. Most think tanks are non-governmenta ...
that shares ideas with economic, political, academic and voluntary actors. The Shift Project is funded by corporate sponsors. Its budget for 2017 was about 600,000 euros. The organization is led by a group of three people elected by the board of directors, which includes members of the sponsoring companies. A group of experts, called the "Expert Committee" (), ensures the scientific validity of the work done by The Shift Project. This group of experts (in economics, finance, climate, physics, history...) includes Alain Grandjean, Gaël Giraud, Hervé Le Treut,
Jean-Pascal van Ypersele Jean-Pascal van Ypersele de Strihou (born 1957) is a Belgian academic climatologist. He is a professor of Environmental Sciences at the UCLouvain (Belgium). As a previous vice-chair of the IPCC, ''Van Yp'' (as he is called by his peers) is one ...
and Jacques Treiner. When the think tank was created, the first director was Cédric Ringenbach. He held this position until 2016, when he left The Shift Project and created the
nonprofit organization A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
The Climate Collage, which was later renamed to The Climate Fresk. Now headed by Matthieu Auzanneau, The Shift has a team of about ten employees and works with volunteers who are grouped into an independent nonprofit called ''The Shifters''. The Shift examines the dependency of our economy on oil through three angles: the potential
return Return may refer to: In business, economics, and finance * Return on investment (ROI), the financial gain after an expense. * Rate of return, the financial term for the profit or loss derived from an investment * Tax return, a blank document or t ...
of economic growth, the issues related to the finite amount of
oil An oil is any nonpolar chemical substance that is composed primarily of hydrocarbons and is hydrophobic (does not mix with water) & lipophilic (mixes with other oils). Oils are usually flammable and surface active. Most oils are unsaturated ...
and, of course, the climate change due to carbon emissions. According to The Shift, although the GDP may have use cases, it is not really useful, especially because it does not consider natural resources (so it does not account for their limited availability) or resulting externalities like
greenhouse gas emissions Greenhouse gas emissions from human activities strengthen the greenhouse effect, contributing to climate change. Most is carbon dioxide from burning fossil fuels: coal, oil, and natural gas. The largest emitters include coal in China and lar ...
.


Projects, events and activities

Since 2012, The Shift Project has organized an annual two-day meeting called The Shift Forum with the objective of running a debate between big industrial and financial company leaders and experts on climate, energy and economics. The Shift also organizes many public events, sometimes in collaboration with other organizations like the Business and Climate Summit 2015 or the World Efficiency 2015. The nonprofit also contributed to the National Debate for Energy Transition in France and its president,
Jean-Marc Jancovici Jean-Marc Jancovici (born 1962) is a French engineering consultant, energy and climate expert, professor, conference speaker, writer, and independent columnist. He is co-founder and associate at the Carbone 4 consultancy firm, and the founding p ...
, is a member of the French Committee on Climate Change.


Main publications

The Shift mostly works in task forces: for a couple of months or years, a group of experts (from higher education and academic research, NGOs, public sector, companies...) is set up on a well-defined question. When the project ends, the task force writes a report and presents it to concerned actors. The report is then made publicly available. Addressed issues include the building rehabilitation to make them more energy-efficient, the relation between energy and GDP, alternative metrics to GDP, the scientific rigor of energy scenarios, sustainable mobility or the price of carbon. For the price of carbon in Europe, the Shift suggests to set a
reservation price In economics, a reservation (or reserve) price is a limit on the price of a good or a service. On the demand side, it is the highest price that a buyer is willing to pay; on the supply side, it is the lowest price a seller is willing to accept ...
to 20
euro The euro ( symbol: €; code: EUR) is the official currency of 19 out of the member states of the European Union (EU). This group of states is known as the eurozone or, officially, the euro area, and includes about 340 million citizens . ...
s and increase it every year. Since 2013, The Shift has been gathering experts on the energy rehabilitation of buildings and made propositions like the Energy Efficiency Passport. In addition to being experimented by the Shift through the nonprofit organization ''Expérience P2E'', this building passport was then included in the Energy Transition Law and is now used by various actors in the building industry. In 2016, at The Shift Project request, the engineer Francisco Luciano gathered a team of experts including the
SNCF The Société nationale des chemins de fer français (; abbreviated as SNCF ; French for "National society of French railroads") is France's national state-owned railway company. Founded in 1938, it operates the country's national rail traffi ...
,
Vinci Autoroutes Vinci may refer to: Places * Vinci, Tuscany, a ''comune'' in the Province of Florence, Italy * Vinci (Golubac), a community in Braničevo District, Serbia People * Alessandro Vinci (born 1987), Italian footballer *Alessio Vinci (born 1968), Ita ...
,
EDF EDF may refer to: Organisations * Eclaireurs de France, a French Scouting association * Education for Development Foundation, a Thai charity * Électricité de France, a French energy company ** EDF Energy, their British subsidiary ** EDF Luminus, ...
, the CVTC, start-ups in
car sharing Carsharing or car sharing (AU, NZ, CA, TH, & US) or car clubs (UK) is a model of car rental where people rent cars for short periods of time, often by the hour. It differs from traditional car rental in that the owners of the cars are often pri ...
, the senior official Olivier Paul-Dubois-Taine and researchers. In September 2017, The Shift published the report "''Decarbonize mid-density areas – Less carbon more bond''", for which The Shift and the project leader Francisco Luciano were invited by the Ministry for Transportation to attend the Mobility Foundations and various governmental working groups. The report, which is aimed to be well-argued and quantitative, concludes that it is possible to strongly decarbonize mobility in suburban areas thanks to
cycling Cycling, also, when on a two-wheeled bicycle, called bicycling or biking, is the use of cycles for transport, recreation, exercise or sport. People engaged in cycling are referred to as "cyclists", "bicyclists", or "bikers". Apart from two ...
,
car sharing Carsharing or car sharing (AU, NZ, CA, TH, & US) or car clubs (UK) is a model of car rental where people rent cars for short periods of time, often by the hour. It differs from traditional car rental in that the owners of the cars are often pri ...
and fast public transports. The working group also studied the delivery of goods and
remote work Remote work, also called work from home (WFH), work from anywhere, telework, remote job, mobile work, and distance work is an employment arrangement in which employees do not commute to a central place of work, such as an office building, ware ...
. On 4 October 2018, the think tank published a report on the
digital economy The digital economy is a portmanteau of digital computing and economy, and is an umbrella term that describes how traditional Brick and mortar, brick-and-mortar economic activities (production, distribution, trade) are being transformed by Interne ...
impact on climate and environment. The report notes that the worldwide energy consumption of the digital economy grows at a very fast rate (about 9% a year) with a worsening energy efficiency, unlike most economic sectors. It concludes by advocating digital sobriety to minimize most of this impact growth.


Pledge for climate: The 2017 Decarbonize Europe Manifesto


The call for action of the economic actors

On 21 March 2017, the think tank made public the signatories of a text called "Decarbonize Europe Manifesto". This text is described as a wake-up call 15 months after the
Paris Agreement The Paris Agreement (french: Accord de Paris), often referred to as the Paris Accords or the Paris Climate Accords, is an international treaty on climate change. Adopted in 2015, the agreement covers climate change mitigation, Climate change a ...
. It begins with: "We, the signatories of this Manifesto to decarbonize Europe, call upon all European States to immediately implement policies aiming to achieve a level of greenhouse gas emissions close to zero by 2050!" and aims to "''guarantee peace''". It ends with: "We call upon all European actors – individuals, businesses and public authorities – to implement concrete and coherent strategies which can meet the challenge posed by climate change and the limits of natural resources.http://decarbonizeurope.org/en/" The Shift project claims the decarbonization of Europe is a challenge, but it is necessary for a modern future. It is supported by more than 3,000 citizens including 80 company directors and around forty scientists and political figures. The press mainly mentions the signature of economic leaders like the magazine ''Challenges'': "Climate: Why the company directors (at last) unite to decarbonize Europe". The think tank then called candidates running for president for a commitment in favor of a European plan to fight climate change that would abide by the Paris Agreement


Signatories of the Manifesto

Company directors who signed the Manifesto include
Elisabeth Borne Elizabeth or Elisabeth may refer to: People * Elizabeth (given name), a female given name (including people with that name) * Elizabeth (biblical figure), mother of John the Baptist Ships * HMS ''Elizabeth'', several ships * ''Elisabeth'' (sc ...
( RATP),
Martin Bouygues Martin Pierre Marie Bouygues (; born 3 May 1952) is the chairman and chief executive officer of the French company Bouygues which employs around 130,000 people globally. It was founded by his father Francis Bouygues in 1952. In 2015, he was rank ...
(
Bouygues Bouygues S.A. () is a French industrial group headquartered in the 8th arrondissement of Paris, 8th arrondissement of Paris, France. Bouygues is listed on the Euronext, Euronext Paris exchange and is a blue chip (stock market), blue chip in the C ...
), Patricia Barbizet ( Artémis-Kering),
Guillaume Pepy Guillaume Pepy (born 26 May 1958) is a high-ranking French civil servant who currently serves as president of the SNCF, the French national rail authority. He is also Chairman of Eurostar and Deputy-Chairman of the Keolis Group. President Nicola ...
(
SNCF The Société nationale des chemins de fer français (; abbreviated as SNCF ; French for "National society of French railroads") is France's national state-owned railway company. Founded in 1938, it operates the country's national rail traffi ...
), Christophe Cuvillier ( Unibail Rodamco), Nicolas Dufourq (
BPI France BPI may refer to: In banking: *Banca Popolare Italiana, an Italian bank merged into Banco Popolare *Banco Português de Investimento, a Portuguese bank *Bank of the Philippine Islands, the oldest bank in the Philippines *Bpifrance, a French bank I ...
),
Pierre Blayau Pierre Blayau (born 14 December 1950) is a French business executive. From 2001 to 2013, he was the president of GEODIS Logistics Deutschland GmbH, a subsidiary of SNCF. Early life and education Originally from Rennes, Brittany, he is an alumn ...
( Caise centrale de réassurance), Stéphane Richard (
Orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower *Orange (colour), from the color of an orange, occurs between red and yellow in the visible spectrum * ...
), Alain Montarant ( MACIF), Nicolas Théry (
Crédit mutuel Crédit Mutuel is a French cooperative banking group, one of the country's top five banks with over 30 million customers. It traces its origins back to the German cooperative movement inspired by Friedrich Wilhelm Raiffeisen in Alsace–Lorraine ...
),
Denis Kessler Denis Kessler (born 25 March 1952) is a French businessman. He has served as the chairman of the board of directors and chief executive officer of SCOR SE since 2002. Prior to this, he served as Vice-Chairman of MEDEF and CEO of AXA. Biograph ...
( SCOR), Xavier Huillard ( Vinci),
Jean-Dominique Senard Jean-Dominique Senard (born 7 March 1953) is a French industrialist in the automobile industry. On 11 May 2012, he succeeded Michel Rollier as chief executive officer of the Michelin tire company after joining the company as chief financial offic ...
(
Michelin Michelin (; ; full name: ) is a French multinational tyre manufacturing company based in Clermont-Ferrand in the Auvergne-Rhône-Alpes ''région'' of France. It is the second largest tyre manufacturer in the world behind Bridgestone and la ...
) and Agniès Ogier (
Thalys Thalys (French: ) is a French-Belgian high-speed train operator originally built around the LGV Nord high-speed line between Paris and Brussels. This track is shared with Eurostar trains that go from Paris, Brussels or Amsterdam to London via Li ...
). Scientists who signed the Manifesto include climatologists like
Jean Jouzel Jean Jouzel, (born 5 March 1947) is a prominent France, French glaciologist and climatologist. He has mainly worked on the reconstruction of past climate derived from the study of the Antarctic and Greenland ice. Career Jean Jouzel's career occu ...
, Hervé Le Treut and
Jean-Pascal van Ypersele Jean-Pascal van Ypersele de Strihou (born 1957) is a Belgian academic climatologist. He is a professor of Environmental Sciences at the UCLouvain (Belgium). As a previous vice-chair of the IPCC, ''Van Yp'' (as he is called by his peers) is one ...
; the biologist and senior official Dominique Dron; the mathematician
Ivar Ekeland Ivar I. Ekeland (born 2 July 1944, Paris) is a French mathematician of Norwegian descent. Ekeland has written influential monographs and textbooks on nonlinear functional analysis, the calculus of variations, and mathematical economics, as well a ...
; physicists like Sébastien Balibar,
Roger Balian Roger Balian (born 18 January 1933) is a French-Armenian physicist who has worked on quantum field theory, quantum thermodynamics, and theory of measurement. Balian is a member of French Académie des sciences (Academy of Sciences). His importan ...
and
Yves Bréchet Yves Bréchet () (born October 12, 1961) is a physicist, specialist of materials science, former High Commissioner for Atomic Energy of France, current Scientific Director of Saint Gobain, professor (part-time) at Monash University, and a member o ...
; economists like Gaël Giraud,
Roger Guesnerie Roger Guesnerie is an economist born in France in 1943. He is currently the Chaired Professor of Economic Theory and Social Organization of the ''Collège de France'', Director of Studies at the École des hautes études en sciences sociales, an ...
,
Philippe Aghion Philippe Mario Aghion FBA (born 17 August 1956) is a French economist who is a professor at College de France, at INSEAD, and at the London School of Economics. He is also teaching at the Paris School of Economics. Philippe Aghion was formerly th ...
, Christian de Perthuis, Jean-Marie Chevalier and Jean-Charles Hourcade; directors of
grandes écoles Grandes may refer to: * Agustín Muñoz Grandes, Spanish general and politician *Banksia ser. Grandes, a series of plant species native to Australia * Grandes y San Martín, a municipality located in the province of Ávila, Castile and León, Spain ...
like Meriem Fournier ( AgroParis-Tech Nancy), Olivier Oger (
EDHEC EDHEC Business School (french: Ecole des Hautes Etudes Commerciales du Nord) is a French grandes écoles business school with campus locations in: Lille, France; Nice, France; Paris, France; London, UK; and Singapore. EDHEC offers its flagship M ...
) and Vincent Laflèche (
Mines ParisTech Mines Paris - PSL, officially École nationale supérieure des mines de Paris (until May 2022 Mines ParisTech, also known as École des mines de Paris, ENSMP, Mines de Paris, les Mines, or Paris School of Mines), is a French grande école and a c ...
). Other people who signed it include former ministers like
Arnaud Montebourg Arnaud Montebourg (; born 30 October 1962) is a French politician, lawyer and entrepreneur who served as the Minister of Industrial Renewal from 2012 to 2014,Serge Lepeltier Serge Lepeltier (born 12 October 1953 in Le Veurdre, Allier) is a French politician. He studied at HEC Paris. He was mayor of Bourges in 1995 and again in 2001. He was elected senator of the Cher ''département'' on 27 September 1998. He w ...
, the Belgian
Philippe Maystadt Philippe M.P.J. Maystadt (14 March 1948 – 7 December 2017) was a Belgian politician who served as Minister for Economic Affairs, Minister of Finance, and Deputy Prime Minister. He was President of the European Investment Bank (EIB) from 2000 t ...
and the president of the union CFE-CGC François Hommeril.


Nine proposals

The Shift Project published "9 propositions to take Europe to a new area" about as many projects that should be done imperatively to meet the Paris Agreement, according to the Shift. The AFP specifies that these propositions are made "in parallel with the Manifesto" and are not "endorsed by the signatories". The daily economic newspaper ''Les Échos'' highlights the "plan for a 'carbon-free' Europe". These propositions concern seven sectors: electricity, transportation, construction, industry, food, agriculture and forestry. They are described in depth in the book "Let's decarbonize!".


References


External links

*
Decarbonize Europe Manifesto
{{Authority control Organizations based in France Climate change organizations Energy organizations