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The Cybersmile Foundation is an international nonprofit organization committed to tackling all forms of
cyberbullying Cyberbullying or cyberharassment is a form of bullying or harassment using electronic means. Cyberbullying and cyberharassment are also known as online bullying. It has become increasingly common, especially among teenagers, as the digital ...
and digital abuse. They promote
kindness Kindness is a type of behavior marked by acts of generosity, consideration, rendering assistant or concern for others, without expecting praise or reward in return. Kindness is a topic of interest in philosophy, religion, and psychology. Kin ...
,
diversity Diversity, diversify, or diverse may refer to: Business *Diversity (business), the inclusion of people of different identities (ethnicity, gender, age) in the workforce *Diversity marketing, marketing communication targeting diverse customers * ...
, and inclusion through professional support services, education programs, awareness campaigns and corporate partnerships. Launched in 2010, The Cybersmile Foundation is a registered U.K. charity and a registered 501(c)3 nonprofit organization in the United States. Its main headquarters are in
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
,
Palo Alto Palo Alto (; Spanish for "tall stick") is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a coastal redwood tree known as El Palo Alto. The city was es ...
and
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
.


Mission

The Cybersmile Foundation believe that everybody should have the right to access and enjoy the benefits that our new connected digital world offers – without the fear of bullying, threats and abuse. The organization believes that
cyberbullying Cyberbullying or cyberharassment is a form of bullying or harassment using electronic means. Cyberbullying and cyberharassment are also known as online bullying. It has become increasingly common, especially among teenagers, as the digital ...
,
harassment Harassment covers a wide range of behaviors of offensive nature. It is commonly understood as behavior that demeans, humiliates or embarrasses a person, and it is characteristically identified by its unlikelihood in terms of social and moral ...
and digital abuse is holding many people back from enjoying the benefits that access to the internet can provide. Cybersmile believes that our current online environment lacks the balance and social rules of engagement that have been cultivated over generations, governing the behavior and relationships in the communities where we live, play and work – the physical world. The Cybersmile Foundation work to help people realize their true potential by supporting those that are bullied and abused online, changing the behavior of the bullies themselves and through education – preparing this and further generations for a safe and positive digital future.


Activities


Support

The Cybersmile Foundation operates a Global Support Service which provides internet users with support for cyberbullying and online abuse related problems around the world. Cybersmile support advisors are trained volunteers and most have been targeted by cyberbullying themselves.


Education

The Cybersmile Foundation provides online educational resources covering topics including
cyberbullying Cyberbullying or cyberharassment is a form of bullying or harassment using electronic means. Cyberbullying and cyberharassment are also known as online bullying. It has become increasingly common, especially among teenagers, as the digital ...
,
doxing Doxing or doxxing is the act of publicly providing personally identifiable information about an individual or organization, usually via the internet. Historically, the term has been used interchangeably to refer to both the aggregation of this in ...
,
netiquette Etiquette in technology, colloquially referred to as netiquette is a term used to refer to the unofficial code of policies that encourage good behavior on the Internet which is used to regulate respect and polite behavior on social media platforms ...
,
mental health Mental health encompasses emotional, psychological, and social well-being, influencing cognition, perception, and behavior. It likewise determines how an individual handles Stress (biology), stress, interpersonal relationships, and decision-maki ...
,
gaming Gaming may refer to: Games and sports The act of playing games, as in: * Legalized gambling, playing games of chance for money, often referred to in law as "gaming" * Playing a role-playing game, in which players assume fictional roles * Playing ...
, online security and
digital citizenship The term digital citizen is used with different meanings. According to the definition provided by Karen Mossberger, one of the authors of ''Digital Citizenship: The Internet, Society, and Participation'', digital citizens are "those who use the in ...
. The organization provides educational content for schools. Cybersmile Ambassadors also participate in workshops and give talks to children about the dangers of cyberbullying. In November 2017, Cybersmile Parenting and Youth Development Advisor Dr. Deborah Gilboa organized a TedxYouth conference in Pittsburgh to discuss new ideas and the impact of the internet on young people. A number of speakers participated in the event including author and educational speaker Cindy Pierce, discussing themes around building social courage. In August 2019, the organization announced it was making all its educational workshops free for schools, colleges, universities and community groups. Over 80 individual PDF lesson plans divided into age groups from 5-16+ were made available for download on its website.


Advisory

In December 2012, Britain’s
Crown Prosecution Service The Crown Prosecution Service (CPS) is the principal public agency for conducting criminal prosecutions in England and Wales. It is headed by the Director of Public Prosecutions. The main responsibilities of the CPS are to provide legal advi ...
issued guidelines on how cases of cyberbullying will be assessed under existing laws. The Cybersmile Foundation was consulted as part of the development of the guidelines. In September 2017, Cybersmile announced the launch of its Advisory Panel with a number of industry experts in fields such as gaming, education, research,
internet law Information technology law (also called cyberlaw) concerns the law of information technology, including computing and the internet. It is related to legal informatics, and governs the digital dissemination of both (digitized) information and sof ...
and technology. In October 2017, Cybersmile was invited to participate in Disney-ABC’s #ChooseKindness initiative for National Bullying Prevention Awareness Month. Cybersmile representative Laura Lewandowski discussed teen mental health and the organization’s work with news anchor Cheryl Jennings as part of ABC7’s “Beyond the Headlines” roundtable special.


Gaming

The Cybersmile Foundation provides online support to gamers and streamers affected by abuse and harassment online. The organization also regularly participates in
Esports Esports, short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional sports, professional players, individually or as ...
events and live streamed gaming marathons during the year. In September 2015, Cybersmile launched a Gaming Support Center featuring video game specific help and support resources as well as a dedicated blog and news feeds from industry professionals. In November 2015 at the Intel Masters Extreme event in San Jose,
Mark Cuban Mark Cuban (born July 31, 1958) is an American billionaire entrepreneur, television personality, and media proprietor whose net worth is an estimated $4.8 billion, according to ''Forbes'', and ranked No. 177 on the 2020 ''Forbes'' 400 list ...
delivered a number of “f-bombs” during an interview where he was fined a total of $30,000. This was donated to Cybersmile and an additional $38,000 was raised during a “
League of Legends ''League of Legends'' (''LoL''), commonly referred to as ''League'', is a 2009 multiplayer online battle arena video game developed and published by Riot Games. Inspired by '' Defense of the Ancients'', a custom map for ''Warcraft III'', ...
” match. In May 2017, Cybersmile participated in a live Q and A at the London
Comic Con A comic book convention or comic-con is an event with a primary focus on comic books and comic book culture, in which comic book fans gather to meet creators, experts, and each other. Commonly, comic conventions are multi-day events hosted at co ...
with
ESL English as a second or foreign language is the use of English by speakers with different native languages. Language education for people learning English may be known as English as a second language (ESL), English as a foreign language (EFL ...
, discussing support services available to gamers. “The Cybersmile Olympics” was streamed live and included a fundraiser where viewers could donate. In August 2017, Cybersmile in partnership with
Riot Games Riot Games, Inc. is an American video game developer, publisher and esports tournament organizer based in Los Angeles, California. It was founded in September 2006 by Brandon Beck and Marc Merrill to develop '' League of Legends'' and went on ...
launched the
League of Legends ''League of Legends'' (''LoL''), commonly referred to as ''League'', is a 2009 multiplayer online battle arena video game developed and published by Riot Games. Inspired by '' Defense of the Ancients'', a custom map for ''Warcraft III'', ...
High School Club initiative in Australia and New Zealand. The project aimed to cultivate good
sportsmanship Sportsmanship is an aspiration or ethos that a sport, or activity will be enjoyed for its own sake. This is with proper consideration for fairness, ethics, respect, and a sense of fellowship with one's competitors. A "sore loser" refers to o ...
with young students and helped them to learn new skills while encouraging positive school culture. In July 2018, Michael Hicks, a developer from
St Louis St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the bi-state metropolitan area, which e ...
launched a game on
Xbox Xbox is a video gaming brand created and owned by Microsoft. The brand consists of five video game consoles, as well as applications (games), streaming services, an online service by the name of Xbox network, and the development arm by the ...
, PS4 and
Steam Steam is a substance containing water in the gas phase, and sometimes also an aerosol of liquid water droplets, or air. This may occur due to evaporation or due to boiling, where heat is applied until water reaches the enthalpy of vaporizatio ...
called The Path of Motus, partnering with The Cybersmile Foundation and donating 10 percent of the game’s proceeds. In April 2019,
Mixer Mixer may refer to: Electronics * DJ mixer, a type of audio mixing console used by disc jockeys * Electronic mixer, electrical circuit for adding signal voltages * Frequency mixer, electrical circuit that creates new frequencies from two signals ...
, Microsoft’s game streaming platform and Cybersmile launched a partnership to address cyberbullying, announcing their joint Unawareness Movement campaign.


Cybersmile Assistant

In October 2018, The Cybersmile Foundation in partnership with Rimmel announced the development of a new virtual AI assistant that will help people affected by online abuse and provide resources to users in English speaking countries around the world. Cybersmile Assistant will recommend helplines, organizations and articles, providing localized information to best serve each individual user wherever they are in the world. In March 2019, Cybersmile Assistant was launched and received support from renowned experts and organizations including Dr. Charles Sophy, Medical Director for the County of Los Angeles Department of Children and Family Services, the Born This Way Foundation and Carol Todd, mother of suicide victim
Amanda Todd Amanda Michelle Todd (November 27, 1996 – October 10, 2012) was a 15-year-old Canadian student and victim of cyberbullying who hanged herself at her home in Port Coquitlam, British Columbia. Before her death, Todd posted a video on YouTub ...
and founder of the Amanda Todd Legacy Society.


Research

To coincide with Stop Cyberbullying Day 2015, Cybersmile released original research carried out in partnership with Sugarscape, examining current teen attitudes towards online bullying and social media. The report revealed that 55% had been cyberbullied while 35% admitted to having suffered up to five separate incidents of online abuse. In June 2017, Cybersmile released original research carried out across the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...
and in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and ...
with 50,000 respondents. The survey focused on bystander experiences and internet behaviors. Topics included racism, homophobia, harassment, religion and social media abuse.


Professional memberships

Cybersmile is a founding member of the Twitter Trust & Safety Council set up to help maintain free expression. It is also a member of the
All-Party Parliamentary Group An all-party parliamentary group (APPG) is a grouping in the Parliament of the United Kingdom that is composed of members of parliament from all political parties, but have no official status within Parliament. Description and functions All-party ...
on Bullying in the UK and a member of the
UK Council for Child Internet Safety The UK Council for Child Internet Safety (UKCCIS) was set up in 2008 under the Brown Government charged with bringing together government departments, law enforcement agencies, academia, private industry and third-sector representatives such as ch ...
.


Campaigns


Body Positivity

The Cybersmile Foundation launched an online campaign with communications agency Adam&EveDDB to address online bullying and harassment on
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social me ...
while promoting body positivity. Instagram influencer Chessie King participated in the campaign where a series of images and a video were released on her channel, altered live as she received comments of abuse to show social media users how their words were distorting her. The video was compiled showing King’s transformation into an unrecognizable version of herself. The campaign received international news coverage and won a number of awards including a Gold Lion at the 2018
Cannes Lions International Festival of Creativity The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...
.


#TweetForACause

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
chose Cybersmile as its launch partner for its inaugural #TweetForACause initiative, driving awareness of the organization’s mission to address cyberbullying and online abuse. Cybersmile along with creator network
Niche Niche may refer to: Science *Developmental niche, a concept for understanding the cultural context of child development *Ecological niche, a term describing the relational position of an organism's species *Niche differentiation, in ecology, the ...
, coordinated a global call-to-action with a number of Internet personalities including
Josh Peck Joshua Michael Peck (born November 10, 1986) is an American actor and comedian. Peck began his career as a child actor in the late 1990s and early 2000s, and had an early role on the Nickelodeon sitcom ''The Amanda Show'' from 2000 to 2002. Peck ...
,
King Bach Andrew Byron Bachelor (born June 26, 1988), also known as King Bach is a Canadian-American Internet personality and actor who rose to fame on the now-defunct video sharing service Vine, where he had 16.2 million followers, making him the most fol ...
, Sara Hopkins,
Us The Duo Us the Duo is an American folk pop duo consisting of husband-and-wife Michael and Carissa Alvarado. The duo met in Los Angeles, California, United States, in 2011 on the set of an AJ Rafael music video. They got married in 2012. In 2013, the du ...
, Matt Cutshall and Trey Kennedy. Participants were invited to use the #TweetForACause hashtag to share their messages on Twitter in support of Cybersmile.


Hope’s Story

The Cybersmile Foundation partnered with Pixelberry Studios on role-playing game ''High School Story''. The game, in which players can create and run their own high school featured Hope’s Story, a collaborative storyline developed by Cybersmile and the writing team at Pixelberry Studios around the theme of cyberbullying to educate the young players of the game. Branded in-game products could be purchased to support Cybersmile’s work. During the campaign, Cybersmile teamed up with music band
One Direction One Direction, often shortened to 1D, are an English-Irish pop boy band formed in London in 2010. The group are composed of Niall Horan, Liam Payne, Harry Styles, Louis Tomlinson, and previously Zayn Malik until his departure from the g ...
and announced a giveaway which included unique items and tickets to a concert at the Rose Bowl in Pasadena on the Where We Are Tour. In total, 4 million young players were educated by the campaign around the dangers of cyberbullying. Pixelberry Studios pledged to raise $100,000 for Cybersmile in 2014 but ended up raising over $300,000.


Give Blood and Fight Cyberbullying

Cybersmile and the
Philippine Red Cross The Philippine Red Cross (PRC; fil, Krus na Pula ng Pilipinas) is a non-profit humanitarian organization and a member of the International Red Cross and Red Crescent Movement. The PRC was established in 1947, with roots in the Philippine Re ...
teamed up on a national incentive across
The Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
to donate blood in order to save lives and raise awareness of cyberbullying and internet
trolling In slang, a troll is a person who posts or makes inflammatory, insincere, digressive, extraneous, or off-topic messages online (such as in social media, a newsgroup, a forum, a chat room, a online video game), or in real life, with the i ...
. Internet users were invited to use the #ImACybersmiler hashtag to share their positive memes.


The Filtered Life

Teaming up with NBA star Stephen Curry and Brita, Cybersmile launched an initiative and a “Filter Your Feed” tool to help users screen out the negativity online. The campaign was launched with a PSA which featured Stephen Curry and guest speakers addressing online abuse and harassment online. Brita pledged to donate $1 for every negative comment deleted or positive post created using the #FilterYourFeed hashtag. Stephen Curry also appeared on
The Late Late Show with James Corden ''The Late Late Show with James Corden'' (also known as ''Late Late'') is an American late-night talk show on CBS. It is the fourth and current iteration of '' The Late Late Show''. Airing in the U.S. from Monday to Friday nights at 12:37:28a ...
and highlighted the campaign on Carpool Karaoke. The campaign garnered 200 million impressions from social media and traditional outlets.


#IWillNotBeDeleted

Cybersmile and Rimmel launched a global campaign to tackle beauty cyberbullying with a PSA featuring prominent bloggers, campaigners and celebrities including
Rita Ora Rita Sahatçiu Ora (born Rita Sahatçiu; 26 November 1990) is a British singer and songwriter. She rose to prominence in February 2012 when she featured on DJ Fresh's single, "Hot Right Now", which reached number one in the UK. Her debut stud ...
and
Cara Delevingne Cara Jocelyn Delevingne ( ; born 12 August 1992) is an English model and actress. She signed with Storm Management after leaving school in 2009. Delevingne won Model of the Year at the British Fashion Awards in 2012 and 2014. Delevingne sta ...
. In an interview with Glamour,
Rita Ora Rita Sahatçiu Ora (born Rita Sahatçiu; 26 November 1990) is a British singer and songwriter. She rose to prominence in February 2012 when she featured on DJ Fresh's single, "Hot Right Now", which reached number one in the UK. Her debut stud ...
stated that “We both have experienced cyberbullying in certain degrees and I think that it’s vital to spread the message that it’s a real thing. Anxiety, cyberbullying, people doing things to themselves because of bullying - it’s uncalled for.”


The UnAwareness Movement

Mixer Mixer may refer to: Electronics * DJ mixer, a type of audio mixing console used by disc jockeys * Electronic mixer, electrical circuit for adding signal voltages * Frequency mixer, electrical circuit that creates new frequencies from two signals ...
, Microsoft's game streaming platform and Cybersmile launched the UnAwareness Movement to raise awareness of toxicity and the impact of cyberbullying on Internet users while encouraging positive online behaviors. This involved a month-long campaign where gamers on
Xbox Xbox is a video gaming brand created and owned by Microsoft. The brand consists of five video game consoles, as well as applications (games), streaming services, an online service by the name of Xbox network, and the development arm by the ...
, the Mixer app and Mixer could support the movement and purchase Embers, a virtual currency that unlocked anti-cyberbullying themed skills on Mixer streamer channels.


Stop Cyberbullying Day

Each year on the 3rd Friday of June, Cybersmile coordinates Stop Cyberbullying Day, a global day of awareness to encourage positive
digital citizenship The term digital citizen is used with different meanings. According to the definition provided by Karen Mossberger, one of the authors of ''Digital Citizenship: The Internet, Society, and Participation'', digital citizens are "those who use the in ...
. Stop Cyberbullying Day engages with internet users, brands, influencers, health organizations and governments to promote a kinder, brighter internet. In 2018, The Cybersmile Foundation received the support of more than 700 influencers for the Stop Cyberbullying Day Thunderclap campaign, which reached over 100 million internet users. Celebrities including
Zoella Zoë Elizabeth Sugg (born 28 March 1990), also known by her online name Zoella, is an English media personality, entrepreneur, and author. She began her career as a YouTuber in 2009, and has since amassed over 10 million subscribers. In 2014, ...
,
Celine Dion Céline Marie Claudette Dion ( ; born 30 March 1968) is a Canadian singer. Noted for her powerful and technically skilled vocals, Dion is the best-selling Canadian recording artist, and the best-selling French-language artist of all time. Her ...
and
William Shatner William Shatner (born March 22, 1931) is a Canadian actor. In a career spanning seven decades, he is best known for his portrayal of James T. Kirk in the ''Star Trek'' franchise, from his 1965 debut as the captain of the starship ''Enterpris ...
were among the supporters of the day. In 2019, Stop Cyberbullying Day was backed by leaders, celebrities and organizations including
Pope Francis Pope Francis ( la, Franciscus; it, Francesco; es, link=, Francisco; born Jorge Mario Bergoglio, 17 December 1936) is the head of the Catholic Church. He has been the bishop of Rome and sovereign of the Vatican City State since 13 March 2013. ...
,
Cara Delevingne Cara Jocelyn Delevingne ( ; born 12 August 1992) is an English model and actress. She signed with Storm Management after leaving school in 2009. Delevingne won Model of the Year at the British Fashion Awards in 2012 and 2014. Delevingne sta ...
,
Rita Ora Rita Sahatçiu Ora (born Rita Sahatçiu; 26 November 1990) is a British singer and songwriter. She rose to prominence in February 2012 when she featured on DJ Fresh's single, "Hot Right Now", which reached number one in the UK. Her debut stud ...
, Little Mix,
UNICEF UNICEF (), originally called the United Nations International Children's Emergency Fund in full, now officially United Nations Children's Fund, is an agency of the United Nations responsible for providing humanitarian and developmental aid to ...
,
WE Charity WE Charity (french: Organisme UNIS), formerly known as Free the Children (French: ''Enfants Entraide''), is an international development charity and youth empowerment movement founded in 1995 by human rights advocates Marc and Craig Kielburger ...
, Hockey Canada, Rimmel London, The
Department For Education The Department for Education (DfE) is a department of His Majesty's Government responsible for child protection, child services, education (compulsory, further and higher education), apprenticeships and wider skills in England. A Department ...
and
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
.


Partnerships

Cybersmile have announced various partnerships with brands around the world including
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...
, Brita,
Riot Games Riot Games, Inc. is an American video game developer, publisher and esports tournament organizer based in Los Angeles, California. It was founded in September 2006 by Brandon Beck and Marc Merrill to develop '' League of Legends'' and went on ...
,
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
,
ESL English as a second or foreign language is the use of English by speakers with different native languages. Language education for people learning English may be known as English as a second language (ESL), English as a foreign language (EFL ...
,
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
,
WWE World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vari ...
, Rimmel,
Claire’s Claire's (formerly known as Claire's Boutiques, Claire's Boutique and Claire's Accessories) is an American retailer of accessories, jewelry, and toys primarily aimed toward tween and teen girls. It was founded in 1961 and is based in Hoffman ...
and Pixelberry Studios. In May 2014, The Cybersmile Foundation became a media partner of Sugarscape, an online teen magazine. In August 2014,
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
announced a long-term partnership with Cybersmile to promote digital citizenship and educate users about being safe online. As part of the partnership, a new verified Twitter help channel @AskCybersmile was created to provide support to users on the platform, which is also listed in Twitter’s Trusted Resource area. In January 2015,
Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
launched the ‘Diversity in Technology' initiative, announcing a number of charitable partners including The Cybersmile Foundation. The company pledged $300 million over several years to increase inclusivity in the
gaming industry Gaming industry, game industry, or games industry may refer to: * Gambling industry ** Especially in reference to casinos ** Online gambling industry * Video game industry * Industry related to games, generically * GamesIndustry, subsidiary of ''E ...
and provide support for female gamers. In October 2015, The Body Shop Foundation announced its support for Cybersmile to help fund and create over 80 downloadable digital programs, educating people about
cyberbullying Cyberbullying or cyberharassment is a form of bullying or harassment using electronic means. Cyberbullying and cyberharassment are also known as online bullying. It has become increasingly common, especially among teenagers, as the digital ...
and online safety worldwide. In October 2016, Cybersmile were chosen by
Riot Games Riot Games, Inc. is an American video game developer, publisher and esports tournament organizer based in Los Angeles, California. It was founded in September 2006 by Brandon Beck and Marc Merrill to develop '' League of Legends'' and went on ...
for their “Impact Challenge” which would help the organization provide education for
gamers A gamer is a proactive hobbyist who plays interactive games, especially video games, tabletop role-playing games, and skill-based card games, and who plays for usually long periods of time. Some gamers are competitive, meaning they routinely ...
around the topics of teamwork, resilience and mental wellbeing. In March 2017,
WWE World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vari ...
and Cybersmile announced a partnership to encourage diversity and inclusion online to help people affected by negativity and support their wellbeing. A number of WWE Superstars including Cesaro,
Dolph Ziggler Nicholas Theodore Nemeth (born July 27, 1980) is an American professional wrestler and stand-up comedian. He is currently signed to WWE under the ring name Dolph Ziggler, where he performs on the Raw brand. After a prolific career in amateur ...
and WWE’s Chief Brand Officer,
Stephanie McMahon Stephanie McMahon Levesque (born Stephanie Marie McMahon; ; September 24, 1976) is an American businesswoman and retired professional wrestler. She is the current chairwoman and co-chief executive officer (CEO) of WWE, the world's largest prof ...
took part in a PSA that coincided with the announcement. In April 2017, The Cybersmile Foundation announced a partnership with Brita to support a more diverse, inclusive and caring community. Brita donated $80,000 to the organization to support its work. In October 2018, The Cybersmile Foundation and Coty announced a new initiative with cosmetics brand Rimmel to tackle beauty cyberbullying and develop a new AI tool. A campaign entitled #IWILLNOTBEDELETED was launched to coincide with the announcement which featured a number of prominent bloggers and celebrities. In March 2019, Cybersmile and
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...
announced an anti-cyberbullying partnership to help raise funds for the organization’s new AI smart assistant with game streaming platform
Mixer Mixer may refer to: Electronics * DJ mixer, a type of audio mixing console used by disc jockeys * Electronic mixer, electrical circuit for adding signal voltages * Frequency mixer, electrical circuit that creates new frequencies from two signals ...
. This was part of an initiative called “The UnAwarenss Movement” that would bring together communities to support positivity in gaming.


Awards and nominations

The Cybersmile Foundation has received a number of awards and nominations for its charitable work and campaigns. * The Argus Achievement Awards 2012 – Charity of the Year *
Chime Communications PLC Chime Communications Limited is a marketing services company headquartered in Westminster, London, United Kingdom. Chime is the holding company for companies which include sports marketing, public relations, advertising, digital, marketing, re ...
Graduate Scheme 2012 – Winner * TalkTalk Digital Heroes Awards 2013 – Winner * Charity Times
UK Charity Awards The UK Charity Awards are annual awards for outstanding achievements within the UK not-for-profit sector. Categories reflect the management of charities and not-for-profits, and awards are made to individuals, departments and whole organizations. P ...
2013 – Best New Charity – Highly Commended * Games For Good Award 2017 – Nominated by the Shorty Awards * The Immortal Awards - Finalist 2018 - Body Positivity Campaign * Clio Awards Bronze - Best Social Media Campaign 2018 - Body Positivity Campaign * Cannes Bronze Lion – Social Trends 2018 - Body Positivity campaign * Cannes Silver Lion – Social Purpose 2018 - Body Positivity campaign * Cannes Gold Lion – Social Influencer/Talent 2018 - Body Positivity campaign * Campaign Big Awards - Best Charity Campaign 2018 - Body Positivity Campaign * British Arrows – Most Innovative Use of Video 2019 - Body Positivity campaign * British Arrows – Best Social Video 2019 - Body Positivity campaign * British Arrows – Charity & Public Service 2019 - Body Positivity campaign *
The One Club The One Club is an American non-profit organization that recognizes and promotes excellence in advertising.Dougherty, Philip H. (May 11, 1981). One Club Honors Agencies. ''New York Times'' Founded in New York City as The One Club for Art & Copy ...
Award - Gold 2019 - Winner * The One Club Award - Best of Social Influencer Marketing 2019


Celebrity Support

The Cybersmile Foundation works with a wide range of celebrity and influencer supporters who help to promote their mission for a more inclusive internet. Celebrity supporters that have participated in initiatives include:
Celine Dion Céline Marie Claudette Dion ( ; born 30 March 1968) is a Canadian singer. Noted for her powerful and technically skilled vocals, Dion is the best-selling Canadian recording artist, and the best-selling French-language artist of all time. Her ...
,
Paige Spiranac Paige Renee Spiranac ( ; born March 26, 1993) is an American social media personality, golf instructor, and former professional golfer. She played Division 1 college golf at both the University of Arizona and San Diego State University, winning ...
, Stephen Curry,
Normani Normani Kordei Hamilton ( ; born May 31, 1996) is an American singer and dancer. She auditioned as a solo act for the American television series ''The X Factor'' in 2012, after which she became a member of the girl group Fifth Harmony, which wen ...
,
Fifth Harmony Fifth Harmony, often shortened to 5H, was an American girl group based in Miami, composed of Ally Brooke, Normani, Dinah Jane, Lauren Jauregui, and previously Camila Cabello until her departure from the group in December 2016. The group sig ...
,
William Shatner William Shatner (born March 22, 1931) is a Canadian actor. In a career spanning seven decades, he is best known for his portrayal of James T. Kirk in the ''Star Trek'' franchise, from his 1965 debut as the captain of the starship ''Enterpris ...
,
David Hasselhoff David Michael Hasselhoff (born July 17, 1952), nicknamed "The Hoff", is an American actor, singer, and television personality. He has set a Guinness World Record as the most watched man on TV. Hasselhoff first gained recognition on ''The You ...
,
Johnny Orlando John Vincent Orlando (born January 24, 2003) is a Canadian singer-songwriter, vlogger, and actor. Orlando first received attention on social media by posting covers of pop songs by artists such as Austin Mahone, Taylor Swift, Rihanna, Justin Bie ...
, Lauren Orlando,
Krista Allen Krista Allen (born April 5, 1971) is an American actress, model and stand-up comic. She is best known for her work in the television series '' Days of Our Lives'', '' Baywatch Hawaii'', and the erotic TV series '' Emmanuelle in Space''. Allen a ...
, Danielle Peazer,
Becky Lynch Rebecca Quin (born 30 January 1987) is an Irish professional wrestler. She is signed to WWE under the ring name Becky Lynch where she performs on the Raw brand. Lynch is one of WWE's most recognizable and highest-paid wrestlers. Twitter name ...
, Cesaro,
Kofi Kingston Kofi Nahaje Sarkodie-Mensah (born August 14, 1981) is a Ghanaian-born American professional wrestler. He is currently signed to WWE, where he performs on the NXT brand under the ring name Kofi Kingston. He appeared on WWE's NXT brand as one-ha ...
,
Dolph Ziggler Nicholas Theodore Nemeth (born July 27, 1980) is an American professional wrestler and stand-up comedian. He is currently signed to WWE under the ring name Dolph Ziggler, where he performs on the Raw brand. After a prolific career in amateur ...
, The Big Show, Kathryn Bernardo,
Daniel Padilla Daniel John Elago Ford (born April 26, 1995), better known by his screen name Daniel Padilla (), is a Filipino actor and recording artist. Padilla made his television debut with a supporting role in the soap opera ''Gimik 2010'' (2010), befor ...
,
Katie Cassidy Katherine Evelyn Anita Cassidy (formerly Rodgers) (born November 25, 1986) is an American actress. Following several minor television roles, she came to attention as a scream queen after starring in the horror films '' When a Stranger Calls'' ...
, Jordyn Jones, Kenzie Ziegler,
Audrina Patridge Audrina Cathleen Patridge is an American television personality, model and actress. In 2006, she rose to prominence after being cast in the reality television series '' The Hills'', which chronicled the personal and professional lives of Patridge ...
,
Meghan Trainor Meghan Elizabeth Trainor (born December 22, 1993) is an American singer-songwriter and television personality. She rose to prominence after signing with Epic Records in 2014 and releasing her debut single "All About That Bass", which reached ...
,
One Direction One Direction, often shortened to 1D, are an English-Irish pop boy band formed in London in 2010. The group are composed of Niall Horan, Liam Payne, Harry Styles, Louis Tomlinson, and previously Zayn Malik until his departure from the g ...
, 5 Seconds of Summer,
Jake Zyrus Jake Zyrus (formerly known under the mononym Charice; born 10 May 1992) is a Filipino singer and television personality. In 2007, after some appearances on Philippine television, Zyrus sang on ''The Ellen DeGeneres Show'', and the followin ...
, Richard Armitage,
Zoella Zoë Elizabeth Sugg (born 28 March 1990), also known by her online name Zoella, is an English media personality, entrepreneur, and author. She began her career as a YouTuber in 2009, and has since amassed over 10 million subscribers. In 2014, ...
,
Stephen Fry Stephen John Fry (born 24 August 1957) is an English actor, broadcaster, comedian, director and writer. He first came to prominence in the 1980s as one half of the comic double act Fry and Laurie, alongside Hugh Laurie, with the two starring ...
,
Charlotte Crosby Charlotte Letitia Crosby (born 17 May 1990) is an English television personality, known for appearing in the MTV reality series ''Geordie Shore'' and winning the twelfth series of ''Celebrity Big Brother''. In 2017, she began presenting '' Ju ...
, Elle Sefton-Thorley and Chessie King. In June 2015,
Fifth Harmony Fifth Harmony, often shortened to 5H, was an American girl group based in Miami, composed of Ally Brooke, Normani, Dinah Jane, Lauren Jauregui, and previously Camila Cabello until her departure from the group in December 2016. The group sig ...
were announced as official Ambassadors for Cybersmile. In September 2016, The Cybersmile Foundation announced
Normani Normani Kordei Hamilton ( ; born May 31, 1996) is an American singer and dancer. She auditioned as a solo act for the American television series ''The X Factor'' in 2012, after which she became a member of the girl group Fifth Harmony, which wen ...
as their Diversity Ambassador. The singer had faced racial abuse on social media and wanted to promote a message of inclusion to her fans and support the charity’s mission. In February 2017, The Cybersmile Foundation announced Golfer
Paige Spiranac Paige Renee Spiranac ( ; born March 26, 1993) is an American social media personality, golf instructor, and former professional golfer. She played Division 1 college golf at both the University of Arizona and San Diego State University, winning ...
as an Ambassador. Spiranac has participated in a number of initiatives for the charity. She has also highlighted her struggle with online abuse and why she chose to support Cybersmile in her exclusive feature with Sports Illustrated. In October 2018,
Rita Ora Rita Sahatçiu Ora (born Rita Sahatçiu; 26 November 1990) is a British singer and songwriter. She rose to prominence in February 2012 when she featured on DJ Fresh's single, "Hot Right Now", which reached number one in the UK. Her debut stud ...
and
Cara Delevingne Cara Jocelyn Delevingne ( ; born 12 August 1992) is an English model and actress. She signed with Storm Management after leaving school in 2009. Delevingne won Model of the Year at the British Fashion Awards in 2012 and 2014. Delevingne sta ...
raised awareness of Cybersmile’s mission addressing the issues surrounding beauty cyberbullying and online abuse.


Cybersmile Ambassadors

*
Fifth Harmony Fifth Harmony, often shortened to 5H, was an American girl group based in Miami, composed of Ally Brooke, Normani, Dinah Jane, Lauren Jauregui, and previously Camila Cabello until her departure from the group in December 2016. The group sig ...
* Richard Armitage *
Stephanie Harvey Stephanie Harvey (born 19 April 1986), also known by her in-game name missharvey, is a Canadian video game developer and retired professional gamer. She is best known as a ''Counter-Strike'' and '' Counter-Strike: Global Offensive'' (CS:GO) pl ...
*
Daniel Padilla Daniel John Elago Ford (born April 26, 1995), better known by his screen name Daniel Padilla (), is a Filipino actor and recording artist. Padilla made his television debut with a supporting role in the soap opera ''Gimik 2010'' (2010), befor ...
* Kathryn Bernardo *
Paige Spiranac Paige Renee Spiranac ( ; born March 26, 1993) is an American social media personality, golf instructor, and former professional golfer. She played Division 1 college golf at both the University of Arizona and San Diego State University, winning ...
*
Normani Kordei Normani Kordei Hamilton ( ; born May 31, 1996) is an American singer and dancer. She auditioned as a solo act for the American television series ''The X Factor'' in 2012, after which she became a member of the girl group Fifth Harmony, which wen ...
*
Krista Allen Krista Allen (born April 5, 1971) is an American actress, model and stand-up comic. She is best known for her work in the television series '' Days of Our Lives'', '' Baywatch Hawaii'', and the erotic TV series '' Emmanuelle in Space''. Allen a ...
*
Katie Cassidy Katherine Evelyn Anita Cassidy (formerly Rodgers) (born November 25, 1986) is an American actress. Following several minor television roles, she came to attention as a scream queen after starring in the horror films '' When a Stranger Calls'' ...
*
Jake Zyrus Jake Zyrus (formerly known under the mononym Charice; born 10 May 1992) is a Filipino singer and television personality. In 2007, after some appearances on Philippine television, Zyrus sang on ''The Ellen DeGeneres Show'', and the followin ...
*
Johnny Orlando John Vincent Orlando (born January 24, 2003) is a Canadian singer-songwriter, vlogger, and actor. Orlando first received attention on social media by posting covers of pop songs by artists such as Austin Mahone, Taylor Swift, Rihanna, Justin Bie ...
*Lauren Orlando


Patrons

*
Ali Campbell Alistair Ian Campbell (born 15 February 1959) is an English singer and songwriter who was lead singer of the British reggae band UB40. As part of UB40, Campbell sold over 70 million records worldwide and toured the globe for 30 years. In 2008, C ...
* Air Commodore M T Doel * Sal Brinton * Carol Theobald * Helen Hyde * Geoffrey Theobald * Polly Toynbee * Candy Morris * Susan Pyper * Tony Baldry * Baroness Stedman-Scott *
Lord Ramsbotham General David John Ramsbotham, Baron Ramsbotham, (6 November 1934 – 13 December 2022) was a British Army officer, who later served as HM Chief Inspector of Prisons. He was awarded a life peerage in 2005, and later sat on the crossbenches of t ...
* Lord Taylor of Warwick * Beaumont L Brandie *
Elish Angiolini Lady Elish Frances Angiolini (''née'' McPhilomy; born 24 June 1960"Angiolini, Elish Frances" in ''Who's Who'', A & C Black.) is a Scottish lawyer. She was the Lord Advocate of Scotland from 2006 until 2011, having previously been Solicitor Ge ...
*
Richard Bridgeman, 7th Earl of Bradford Richard Thomas Orlando Bridgeman, 7th Earl of Bradford (born 3 October 1947), styled Viscount Newport from 1957 to 1981, is a British peer and businessman. Background and education Bradford is the son of Gerald Bridgeman, 6th Earl of Bradford, ...
*
Robin Bridgeman, 3rd Viscount Bridgeman Robin John Orlando Bridgeman, 3rd Viscount Bridgeman (born 5 December 1930), is a British peer and politician. Bridgeman is the son of Brigadier Geoffrey Bridgeman and Mary Meriel Gertrude Talbot, and the grandson of William Bridgeman, 1st Vi ...
* Douglas McKittrick *
Christopher Portman, 10th Viscount Portman Christopher Edward Berkeley Portman, 10th Viscount Portman (born 30 July 1958) is a British peer and property developer. Biography Portman is the eldest son of Edward Portman, 9th Viscount Portman by his first wife Rosemary Joy Farris. He was ...


References


External links


The Cybersmile Foundation
{{DEFAULTSORT:Cybersmile Foundation, The Charities based in England Non-profit organisations based in the United Kingdom Cyberbullying Abuse Bullying Anti-bullying charities Anti-bullying organizations in the United States Foundations based in the United States Children's charities based in the United States Organizations based in New York City Non-profit organisations based in London International charities