Tuborg is a Danish

brewing company A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of beer ...

founded in 1873 on a

harbour A harbor (American English), harbour (British English; see spelling differences), or haven is a sheltered body of water where ships, boats, and barges can be docked. The term ''harbor'' is often used interchangeably with ''port'', which is a ...

Hellerup Hellerup () is a very affluent district of Gentofte Municipality in the suburbs of Copenhagen, Denmark. The most urban part of the district is centred on Strandvejen and is bordered by Østerbro to the south and the Øresund to the east. It compr ...

, an area North of

Copenhagen, Denmark Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...

. Since 1970 it has been part of the

Carlsberg Group Carlsberg A/S (; ) is a Danish multinational brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. T ...

. The brewery's flagship, the Tuborg

pilsner Pilsner (also pilsener or simply pils) is a type of pale lager. It takes its name from the Bohemian city of Plzeň (german: Pilsen), where the world's first pale lager (now known as Pilsner Urquell) was produced in 1842 by Pilsner Urquell Brewe ...

, was brewed for the first time in 1880.

History

The name ''Tuborg'' comes from ''Thuesborg'' ("Thue's castle"), a

Copenhagen Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...

inn from the 1690s situated in the area of the brewery. This evolved and was adopted into local placenames, such as ''Lille Tuborg'' and ''Store Tuborg''. ''Tuborgvej'' in Copenhagen is named after the site of the original Tuborg brewery.

Philip Heyman Philip Wulff Heyman (5 November 1837 – 15 December 1893) was a Jewish Danish industrialist who co-founded the Tuborg Brewery. He was also a pioneer of Danish butter and bacon exports to the United Kingdom. Early life Heyman was born on 5 Novem ...

(5 November 1837 – 15 December 1893) was a Danish-Jewish industrialist who co-founded in 1873 the Tuborg Brewery, together with C. F. Tietgen, Gustav Brock aand

Rudolph Puggaard Rudolph Puggaard (7 January 1818 – 9 December 1885) was a Danish merchant, patron of the arts and philanthropist. Early life and education Puggaard was born into a family of merchants on 7 January 1818 in Copenhagen. His father, Hans Puggaard ...

. After Heyman's death, the Tuborg Brewery merged with "De Forenede Bryggerier" in 1894, which through this way entered into a profit-sharing agreement with Carlsberg in 1903. In the company, after the founder's death, the CEO was his Jewish son-in-law, Benny Dessau, and was then run by his widow and also his son

Aage Philip Heyman Aage is a Danish masculine given name and a less common spelling of the Norwegian given name Åge. Variants include the Swedish name Åke. People with the name Aage include: *Aage Bendixen (1887–1973), Danish actor *Aage Berntsen (1885–1952) ...

Beers

Tuborg sells a variety of beers in over 31 countries. These varieties include Tuborg Green, Tuborg Lemon, Tuborg Christmas beer, Tuborg Gold, Tuborg Red, Tuborg Twist, Tuborg Black, and Tuborg Fine Festival. Tuborg Red was the first beer brewed by the company, in 1875. Tuborg Red is not brewed regularly but is produced once each May to salute the company's birthday. The brewery has distributed Tuborg Squash since 1936.

Marketing

In 1990 Tuborg launched their annual Christmas brew on the second Wednesday in November, with the marketing term "J-day"; "snestorm" (blizzard) and "snefald" (snowfall) are also used. 'J' stands for

Jul Jul most commonly refers to: * July, as an abbreviation for the seventh month of the year in the Gregorian calendar Jul or JUL may also refer to: Celebrations * ''Jul'', Scandinavian and Germanic word for Yule * ''Jul (Denmark)'', the Danish Yu ...

(Christmas) or

julebryg The beer market in Denmark is dominated by the brands Carlsberg and Tuborg. Since Tuborg was acquired by Carlsberg in 1970, Carlsberg has held a near-monopoly. A number of regional breweries, however, managed to survive, and most of them merged in ...

(Christmas brew). Similarly, there is a P-day for påskebryg (Easter brew). In 1999, J-day moved to the first Friday in November. Traffic police laid out an alcohol control plan for that evening. In 2009 J-day was moved again to the last Friday in October, but in 2010 it returned to the first Friday in November.

Sponsorships

In 2008, Tuborg announced a sponsorship deal with Reading and Leeds music festivals to become their exclusive Official Beer Partner, a position held in previous years by Carling. In 2009, it also arranged an exclusive deal with The Download festival to be the official beer and have a dedicated stage named after the beer. Tuborg also sponsors the

Tuborg Image Awards The Tuborg Stage Image Awards is a televised annual music award presentation in Nepal. The event was first held in 1999. Tuborg Brewery Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen ...

, an annual music award presentation that takes place in

Nepal Nepal (; ne, नेपाल ), formerly the Federal Democratic Republic of Nepal ( ne, सङ्घीय लोकतान्त्रिक गणतन्त्र नेपाल ), is a landlocked country in South Asia. It is mai ...

References

External links

* {{Authority control Food and drink companies established in 1873 Danish brands Breweries in Denmark Multinational companies headquartered in Denmark Purveyors to the Court of Denmark Danish companies established in 1873 Carlsberg Group