TrueHoop is a digital media company co-founded by Henry Abbott, a digital sports media executive and journalist, and Judy Goodwin, an attorney and entrepreneur. After 10 years at ESPN, Abbott relaunched TrueHoop with a subscription-based newsletter covering the

National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United S ...

in February 2019. Prior to that, TrueHoop was a

blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...

founded on May 15, 2005, and was one of several blogs honored with the 2005 "Best of the Web award" issued by ''

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

'' magazine The site has linked to or been referenced by many notable publications and organizations, includin
NBA.comLATimes.com
an
CNN/SI.com
and has been praised by notable sports columnists such as

Chad Ford Chad Ford (born 1971) is an associate professor at Brigham Young University – Hawaii (BYUH). He is director of the university's McKay Center and is known for his study of conflict resolution with an emphasis on large group ethnic and religious ...

and Chris Sheridan. The site has been noted for its investigations into the affairs of

William Wesley William Sydney Wesley (born August 14, 1964) is the Executive Vice President – Senior Basketball Advisor for the New York Knicks. He is a former American consultant for Creative Artists Agency. Known as "World Wide Wes" or simply "Wes," Wesley ...

, a noted (and somewhat controversial) NBA facilitator. Coaches had stars read TrueHoop, and it affected how many teams play the game. On February, 2007, it was announced that TrueHoop was purchased by

ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...

. ESPN later expanded TrueHoop to a blog network, consisting of many contributors and blogs. In addition to the blog, there was a "TruehoopTV" category of video an
podcast
content. In February 2014, Abbott took over ESPN’s NBA coverage in digital and print, where he made many changes, especially creating the TrueHoop Presents team, which won National Magazine and James Beard awards, while setting traffic records with some of the finest NBA journalism in history.

Previous regular contributors

J.A. Adande J.A. Adande (; born October 25, 1970) is an American sportswriter, commentator and educator, who currently serves as the Director of Sports Journalism at Northwestern University. Career Adande began his career as a sports columnist for the ''Lo ...

John Hollinger John Hollinger (born May 17, 1971) is the former Vice President of Basketball Operations for the Memphis Grizzlies of the National Basketball Association (NBA) and current Senior NBA columnist at The Athletic. Prior to December 2012, he was an a ...

* Marc Stein * David Thorpe * Brian Windhorst *

Pablo S. Torre Pablo S. Torre (born September 27, 1985) is an American sportswriter and the host of ESPN Daily. Torre hosted (with Bomani Jones) ''High Noon'', a daily show from the new ESPN studios in New York City's South Street Seaport. He is a regular guest ...

Rachel Nichols (journalist) Rachel Michele Nichols ( Alexander; born October 18, 1973) is an American journalist and sportscaster. She has covered the National Football League (NFL), National Hockey League (NHL), Major League Baseball (MLB), professional tennis, college s ...

Dorian (rapper) Alton Dorian Clark (born August 2, 1984), known mononymously as Dorian, is an American rapper, producer, songwriter, and basketball coach from Indianapolis, Indiana. Early life Alton Dorian Clark was born on August 2, 1984 on Dyess Air Force ...

* Black Tray * BIG Wos * Michael Kaskey-Blomain * Mariano Bivens * Amin Elhassan * Zach Harper * Tim MacMahon * Tom Haberstroh * Kevin Pelton * Andrew Han * Kaileigh Brandt * Jade Hoye

References

External links

* Sports blogs Basketball mass media ESPN.com Internet properties established in 2005 {{internet-publish-stub