confectionery
Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, however, confectionery is divided into two broad and somewhat overlapping categories ...
. Its American arm was sold in 1996 and became a
confectionery
Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, however, confectionery is divided into two broad and somewhat overlapping categories ...
brand used by Ferrara Candy Company. Trolli sells
gummy candies
Gummies, gummi candies, gummy candies, or jelly sweets are a broad category of gelatin-based chewable sweets. Gummi bears, Sour Patch Kids, and Jelly Babies are widely popular and are a well-known part of the sweets industry. Gummies are availabl ...
, marshmallows, and soft licorice gums in over 80 countries and has factories in Germany, Spain, Indonesia, USA, China and the Czech Republic.
History
In 1948 Willy Mederer founded Willy Mederer KG, a company producing pasta in Fürth, Germany. When sugar rationing regulations were lifted the company changed production from pasta to confectionery.
The company grew in the 1950s and 1960s, widening the product range and rising to 150 staff. Candies were sold under the Wilmed brand, a portmanteau of Willy Mederer. Sales offices in Munich and Stuttgart were opened. In 1975 the company registered the 'Trolli' brand name that became the trading name for the company in 2012.
Willy Mederer died in 1984 and was succeeded by his son Herbert.
Trolli varieties were added, including sour flavours, double layered gummies with foam made using starch mogul machines and the 'Trolli-Burger'. Mederer received the 1993 Candy Kettle Award. A subsidiary, Trolli Iberica S.A., was founded in Valencia, Spain, in 1994. A production site was opened in Jakarta, Indonesia, in 1997. The Mederer Group later opened a packaging plant in Pilsen, Czech Republic.
eFruti, a fruit gummy brand from Neunburg vorm Wald, was acquired by the Mederer Group in 1998 and its name used, slightly altered to eFrutti, as a brand. Gummi Bear Factory of Boizenburg was bought in 2000.
In the United States
In the 1980s Trolli exports to North America grew to 40 tonnes per day. In 1986 Mederer built a production facility in Creston, Iowa. Trolli's US operations were sold to
Favorite Brands
Farley's & Sathers Candy Company was created as an umbrella company to roll up many small companies, brands and products under a common management team.Nabisco (1999), Kraft Foods (2000),
Wrigleys
The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational chewing gum (Wrigley's gum) company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois.
Wrigley's is wholly owned by Mars, ...
(2005), and
Farley's & Sathers Candy Company
Farley's & Sathers Candy Company was created as an umbrella company to roll up many small companies, brands and products under a common management team.Ferrara Candy Company in 2013.
In 2004 Trolli introduced a
roadkill
Roadkill is an animal or animals that have been struck and killed by drivers of motor vehicles on highways. Wildlife-vehicle collisions (WVC) have increasingly been the topic of academic research to understand the causes, and how it can be mi ...
themed gummy candy in the shape of chickens, squirrels, and snakes with tire tracks on them. Kraft Foods, then the owner of the Trolli US brand, pulled the candy from the market in 2005 in response to protests.
Sponsorship
Trolli sponsored the football club SpVgg Greuther Fürth from 2010 to 2014, during which time their home stadium was named the ''
Trolli Arena
Sportpark Ronhof , Thomas Sommer is an association football stadium in the district of Ronhof in Fürth, Bavaria, Germany, and the home ground of Bundesliga team SpVgg Greuther Fürth.
The stadium was originally opened on 11 September 1910 un ...
''.
Manufacturing plants and factories
Trolli GmbH has its headquarters in Fürth and has factories in Boizenburg, Neunburg vorm Wald and Hagenow.
In 2001 Mederer built a production site in Guangzhou, China in a joint venture with the Spanish company 'Multi Joyco'. in 2004 Mederer took over 100% of the enterprise. From China Trolli exports its products to nations in Asia, Australasia, North America and the Middle East.
In Europe Trolli has a manufacturing plant in Valencia, Spain, Italy and a packaging plant in Pilsen, Czech Republic.
They also have a production plant in Colombia under the manufacturer Aldor.