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Triumph Engineering Co Ltd was a British
motorcycle A motorcycle (motorbike, bike, or trike (if three-wheeled)) is a two or three-wheeled motor vehicle steered by a handlebar. Motorcycle design varies greatly to suit a range of different purposes: long-distance travel, commuting, cruising ...
manufacturing company, based originally in
Coventry Coventry ( or ) is a City status in the United Kingdom, city in the West Midlands (county), West Midlands, England. It is on the River Sherbourne. Coventry has been a large settlement for centuries, although it was not founded and given its ...
and then in Meriden. A new company,
Triumph Motorcycles Ltd Triumph Motorcycles Ltd is the largest UK-owned motorcycle manufacturer, established in 1983 by John Bloor after the original company Triumph Engineering went into receivership. The new company, initially called Bonneville Coventry Ltd, contin ...
, based in
Hinckley Hinckley is a market town in south-west Leicestershire, England. It is administered by Hinckley and Bosworth Borough Council. Hinckley is the third largest settlement in the administrative county of Leicestershire, after Leicester and Loughbor ...
, gained the name rights after the end of the company in the 1980s and is now one of the world's major motorcycle manufacturers.


Origins

The company was started by
Siegfried Bettmann Siegfried Bettmann (18 April 1863 - 23 September 1951) was a bicycle, motorcycle and car manufacturer and initiator of the Triumph Motorcycle Company. In 1914 he established the Annie Bettmann Foundation to help young people start businesses. Tr ...
, who had emigrated from
Nuremberg Nuremberg ( ; german: link=no, Nürnberg ; in the local East Franconian dialect: ''Nämberch'' ) is the second-largest city of the German state of Bavaria after its capital Munich, and its 518,370 (2019) inhabitants make it the 14th-largest ...
, part of the
German Empire The German Empire (),Herbert Tuttle wrote in September 1881 that the term "Reich" does not literally connote an empire as has been commonly assumed by English-speaking people. The term literally denotes an empire – particularly a hereditary ...
, to
Coventry Coventry ( or ) is a City status in the United Kingdom, city in the West Midlands (county), West Midlands, England. It is on the River Sherbourne. Coventry has been a large settlement for centuries, although it was not founded and given its ...
in England in 1883. In 1884, aged 20, Bettmann had founded his own company, the S. Bettmann & Co. Import Export Agency, in London. Bettmann's original products were
bicycle A bicycle, also called a pedal cycle, bike or cycle, is a human-powered or motor-powered assisted, pedal-driven, single-track vehicle, having two wheels attached to a frame, one behind the other. A is called a cyclist, or bicyclist. Bic ...
s, which the company bought and then sold under its own name. Bettmann also distributed sewing machines imported from Germany. In 1886, Bettmann sought a more specific name, and the company became known as the Triumph Cycle Company. A year later, the company was registered as the New Triumph Co. Ltd, now with funding from the
Dunlop Pneumatic Tyre Company Dunlop Ltd. (formerly Dunlop Rubber) was a British multinational company involved in the manufacture of various natural rubber goods. Its business was founded in 1889 by Harvey du Cros and he involved John Boyd Dunlop who had re-invented and ...
. During that year, another native of Nuremberg, Moritz Schulte, joined the company as a partner. Schulte encouraged Bettmann to transform Triumph into a manufacturing company, and in 1888 Bettmann purchased a site in Coventry using money lent by his and Schulte's families. The company began producing the first Triumph-branded bicycles in 1889. In 1896 Triumph also opened a bicycle factory in Nuremberg. In 1898 Triumph decided to extend production at Coventry to include motorcycles, and by 1902 the company had produced its first motorcycle—a bicycle fitted with a Belgian
Minerva Minerva (; ett, Menrva) is the Roman goddess of wisdom, justice, law, victory, and the sponsor of arts, trade, and strategy. Minerva is not a patron of violence such as Mars, but of strategic war. From the second century BC onward, the Roma ...
engine. In 1903, after selling more than 500 motorcycles, Triumph began motorcycle production at the Nuremberg factory. During the first few years the company based its designs on those of other manufacturers, but in 1904 Triumph began building motorcycles based on its own designs, and 1905 saw the first entirely in-house designed motorcycle. By the end of that year, the company had produced more than 250. In 1907, after the company opened a larger plant, it produced 1,000 machines. Triumph had also initiated a lower-end brand, Gloria, also manufactured in the company's original plant. Confusion between motorcycles produced by the Coventry and Nuremberg Triumph companies resulted in the latter's products being renamed Orial for certain export markets. However, a company named Orial already existed in France, so the Nuremberg motorcycles were renamed again as "TWN", standing for ''Triumph Werke Nürnberg''.


First World War and the 1920s

The beginning of the
First World War World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
was a boost for the company as production was switched to provide for the Allied war effort. More than 30,000 motorcycles—among them the Model H Roadster also known as the "Trusty Triumph", often cited as the first modern motorcycle—were supplied to the Allies. After the war, Bettmann and Schulte disagreed about planning, with Schulte wishing to replace bicycle production with cars. Schulte ended his association with the company, but during the 1920s Triumph purchased the former
Hillman Hillman was a British automobile marque created by the Hillman-Coatalen Company, founded in 1907, renamed the Hillman Motor Car Company in 1910. The company was based in Ryton-on-Dunsmore, near Coventry, England. Before 1907 the company had b ...
company car factory in
Coventry Coventry ( or ) is a City status in the United Kingdom, city in the West Midlands (county), West Midlands, England. It is on the River Sherbourne. Coventry has been a large settlement for centuries, although it was not founded and given its ...
and produced a saloon car in 1923 under the name of the
Triumph Motor Company The Triumph Motor Company was a British car and motor manufacturing company in the 19th and 20th centuries. The marque had its origins in 1885 when Siegfried Bettmann of Nuremberg formed S. Bettmann & Co. and started importing bicycles from Eu ...
.
Harry Ricardo Sir Harry Ralph Ricardo (26 January 1885 – 18 May 1974) was an English engineer who was one of the foremost engine designers and researchers in the early years of the development of the internal combustion engine. Among his many other works, ...
produced an engine for their latest motorbike. By the mid-1920s Triumph had become one of Britain's main motorcycle and car makers, with a plant capable of producing as many as 30,000 motorcycles and cars each year. Triumph also found its bicycles demanded overseas, and export sales became a primary source of the company's revenues, although for the United States, Triumph models were manufactured by licence. The company's first automotive success was the Super Seven model, which debuted in 1928. Soon after, the Super Eight model was developed.


1930s

When the
Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
began in 1929, Triumph sold its German subsidiary as a separate, independently owned company, which later merged with the Adler company to become Triumph-Adler Company. The Nuremberg company continued to manufacture motorcycles as TWN (Triumph Werke Nürnberg) until 1957. In 1932, Triumph sold another part of the company, its bicycle manufacturing facility to
Raleigh Bicycle Company The Raleigh Bicycle Company is a British bicycle manufacturer based in Nottingham, England and founded by Woodhead and Angois in 1885. Using Raleigh as their brand name, it is one of the oldest bicycle companies in the world. After being acqui ...
. By then, Triumph had been struggling financially, and Bettmann had been forced out of the job of chairman. He retired completely in 1933. In 1936, the company's two components became separate companies. Triumph always struggled to make a profit from cars, and after becoming bankrupt in 1939 was acquired by the
Standard Motor Company The Standard Motor Company Limited was a motor vehicle manufacturer, founded in Coventry, England, in 1903 by Reginald Walter Maudslay. For many years, it manufactured Ferguson TE20 tractors powered by its Vanguard engine. All Standard's tracto ...
. The motorcycle operations fared better, having been acquired in 1936 by
Jack Sangster John Young Sangster (29 May 1896 – 26 March 1977) was a British industrialist and philanthropist. He was an important figure in the British motorcycle industry, where he was involved with Ariel, BSA and Triumph. Early life Sangster was born i ...
, who also owned the rival
Ariel Ariel may refer to: Film and television *Ariel Award, a Mexican Academy of Film award * ''Ariel'' (film), a 1988 Finnish film by Aki Kaurismäki * ''ARIEL Visual'' and ''ARIEL Deluxe'', 1989 and 1991 anime video series based on the novel series ...
motorcycle company. That same year, the company began its first exports to the United States, which quickly grew into the company's single most important market. Sangster formed the Triumph Engineering Co Ltd. largely directed by ex-Ariel employees, including Edward Turner who designed the 500 cc 5T
Triumph Speed Twin The Speed Twin 5T is a standard motorcycle that was made by Triumph at their Coventry, and later Meriden factories. Edward Turner, Triumph’s Chief Designer and Managing Director, launched the Triumph Speed Twin at the 1937 National Motorcyc ...
—released in September 1937, and the basis for all Triumph twins until the 1980s. Contrary to popular belief, however, this was not Triumph's first parallel twin. The first was the
Val Page Valentine Page (1891–1978) After Turner arrived, with his usual brusque manner, the 6/1 ended, later to be replaced with Turner's design. The 6/1 engine tooling was also scrapped. In 1939, the 500 cc Tiger T100, capable of , was released, and then the war began.


Second World War

Motorcycles were produced at Coventry until the
Second World War World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
. The city of Coventry was virtually destroyed in the
Coventry Blitz The Coventry Blitz (blitz: from the German word ''Blitzkrieg'' meaning "lightning war" ) or Coventration of the city was a series of bombing raids that took place on the British city of Coventry. The city was bombed many times during the Seco ...
(7 September 1940 to May 1941). Tooling and machinery was recovered from the site of the devastation and production restarted at the new plant at Meriden,
Warwickshire Warwickshire (; abbreviated Warks) is a county in the West Midlands region of England. The county town is Warwick, and the largest town is Nuneaton. The county is famous for being the birthplace of William Shakespeare at Stratford-upon-Avon an ...
in 1942.


Post-war era

The
Triumph Speed Twin The Speed Twin 5T is a standard motorcycle that was made by Triumph at their Coventry, and later Meriden factories. Edward Turner, Triumph’s Chief Designer and Managing Director, launched the Triumph Speed Twin at the 1937 National Motorcyc ...
designed by Edward Turner before the war was produced in large numbers after the war. Efforts to settle the
Lend-Lease Lend-Lease, formally the Lend-Lease Act and introduced as An Act to Promote the Defense of the United States (), was a policy under which the United States supplied the United Kingdom, the Soviet Union and other Allied nations with food, oil, ...
debts caused nearly 70% of Triumph's post-war production to be shipped to the United States. Post war, the Speed Twin and
Triumph Tiger 100 The Tiger 100 (T100) was a standard motorcycle first made by the British motorcycle company Triumph in 1939. Production ceased when the Triumph factory was destroyed by German bombing in 1940 during World War 2, but recommenced in 1946. Several ...
were available with a sprung rear hub, Triumph's first attempt at a rear suspension. Privateers put wartime surplus aluminium alloy barrels on their Tiger 100 racers, and won races, inspiring the Triumph GP model. By 1950 the supply of barrels was exhausted, and the GP model was ended. The American market applied considerable demand to reverse this action, and a die-cast close finned aluminium alloy barrel was made available. The aluminium alloy head made the valve noise more obvious, so ramp type cams were introduced for aluminium alloy head models to reduce the noise. Another motorcycle based on the wartime generator engine was the 498 cc TR5 Trophy Twin, also introduced at the 1948 Motor Cycle Show. It used a single carburettor, low compression version of the Grand Prix engine. Britain won the prestigious 1948 International Six Days Trial. The Triumph works team had finished unpenalised. One team member, Allan Jefferies, had been riding what amounted to a prototype version.Veloce.co.uk V4065.pdf
. Retrieved 26 December 2006.
To satisfy the American demand for motorcycles suited to long-distance riding, Turner built a 650 cc version of the Speed Twin design. The new bike was named the
Thunderbird Thunderbird, thunder bird or thunderbirds may refer to: * Thunderbird (mythology), a legendary creature in certain North American indigenous peoples' history and culture * Ford Thunderbird, a car Birds * Dromornithidae, extinct flightless birds k ...
(a name Triumph would later license to the
Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobi ...
for use for a car model). Only one year after the Thunderbird was introduced, a motorcyclist in
Southern California Southern California (commonly shortened to SoCal) is a geographic and Cultural area, cultural region that generally comprises the southern portion of the U.S. state of California. It includes the Los Angeles metropolitan area, the second most po ...
mated the 650 Thunderbird with a twin carb head intended originally for GP racing and named the new creation the Wonderbird. That 650 cc motor, designed in 1939, had the world's absolute speed record for motorcycles from 1955 until 1970. The Triumph brand received considerable publicity in the United States when
Marlon Brando Marlon Brando Jr. (April 3, 1924 – July 1, 2004) was an American actor. Considered one of the most influential actors of the 20th century, he received numerous accolades throughout his career, which spanned six decades, including two Academ ...
rode a 1950 Thunderbird 6T in the 1953
film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...
, ''
The Wild One ''The Wild One'' is a 1953 American crime film directed by László Benedek and produced by Stanley Kramer. The picture is most noted for the character of Johnny Strabler, portrayed by Marlon Brando, whose persona became a cultural icon of the 1 ...
''. The Triumph Motorcycle concern was sold to their rivals BSA by Sangster in 1951. This sale included Sangster becoming a member of the BSA board. Sangster was to become Chairman of the BSA Group in 1956. The production 650 cc Thunderbird (6T) was a low-compression tourer, and the 500 cc Tiger 100 was the performance motorcycle. That changed in 1954, with the change to swing arm frames, and the release of the aluminium alloy head 650 cc Tiger 110, eclipsing the 500 cc Tiger 100 as the performance model. In 1959, the T120, a tuned double carburettor version of the
Triumph Tiger T110 The Triumph Tiger 110 is a British sports motorcycle that Triumph first made at their Coventry factory between 1953 and 1961. The T110 was developed from the Triumph Thunderbird and first appeared in 1954. Although it was supposed to be the s ...
, came to be known as the '' Bonneville''. As Triumph and other marques gained market share, Harley became aware that their 1-litre-plus motorcycles were not as sporty as modern riders would like, resulting in a decreasing share of the market. The Triumphs were models for a new, "small" Harley-Davidson as a result: the now-fabled
Harley-Davidson Sportster The Harley-Davidson Sportster is a line of motorcycles produced continuously since 1957 by Harley-Davidson. Sportster models are designated in Harley-Davidson's product code by beginning with "XL". In 1952, the predecessors to the Sportster, the ...
, which started as Harley's version of a Triumph Bonneville. With its anachronistic V-twin, the Sportster was no match for the Bonneville, but it proved a solid competitor in US sales and eventually also in longevity. During the 1960s, despite internal opposition from those who believed that it would reduce the macho image of the brand, Triumph produced two scooters; the ''
Triumph Tina The Triumph Tina also known as the Triumph T10 was a small and low-performance Scooter (motorcycle), scooter with a two-stroke engine, an automatic transmission, and a handlebar carry basket. Development In 1962, despite internal opposition fr ...
'', a small and low-performance 2-stroke scooter of about 100 cc with automatic clutch and a handlebar carry basket, and the ''
Triumph Tigress The Triumph Tigress, also sold as the BSA Sunbeam, was a scooter designed to have good performance and handling for the motorcycle enthusiast. The entry of the BSA group into the scooter field was announced by Edward Turner in October 1958 ...
'', a more powerful scooter available with either a 175 cc 2-stroke single or a 250 cc 4-stroke twin engine for the enthusiast. In 1962, the last year of the "pre-unit" models, Triumph used a frame with twin front down-tubes, but returned to a traditional Triumph single front downtube for the unit construction models that ensued. The twin down tube, or duplex frame, was used for the 650 twins, as a result of frame fractures on the Bonneville. Introduced in 1959, for the 1960 model year, it soon needed strengthening, and was ended in 1962, with the advent of the unit engines for the 650 range. The 3TA (21) was the first unit construction twin, soon followed by the short-stroke, 490 cc "500" range. From 1963 all Triumph engines were of
unit construction : ''For the vehicle design where the vehicle's skin is used as a load-bearing element, see Monocoque.'' Unit construction is the design of larger motorcycles where the engine and gearbox components share a single casing. This sometimes includes ...
. In 1969 Malcolm Uphill, riding a Bonneville, won the Isle of Man Production TT race with a race average of per lap, and recorded the first ever more than lap by a production motorcycle at . For many Triumph fans, the 1969 Bonneville was the best Triumph model ever. American sales had already maximised, in 1967. In truth, the demand for motorcycles was increasing, but Triumph could not supply the demand. During the 1960s, 60% of all Triumph production was exported, which, along with the BSA's 80% exports, made the group susceptible to the Japanese expansion. By 1969 fully 50% of the US market for motorcycles more than 500 cc belonged to Triumph, but technological advances at Triumph had failed to match those of the foreign companies. Triumphs lacked electric start mechanisms, relied on push-rods rather than overhead cams, vibrated noticeably, often leaked oil and had antiquated electrical systems; while Japanese marques such as Honda were building more advanced features into attractive new motorcycles that sold for less than their British competitors. Triumph motorcycles, as a result, were nearly obsolete even when they were new. Further, Triumph's manufacturing processes were very labour-intensive and largely inefficient. Also disastrous, during the early 1970s the US government mandated that all motorcycle imports must have their gearshift and brake pedals in the Japanese configuration, which required expensive retooling of all the motorcycles for US sale. Triumph and BSA were well aware of
Honda is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. Honda has been the world's largest motorcycle manufacturer since 1959, reaching a product ...
's ability but while the Japanese were only making smaller engined models, the large engine market was considered safe. When the first Honda 750 cc four cylinder was released for sale to the public, Triumph and BSA had trouble. Despite developing and releasing a 3-cylinder 750 cc engined motorcycle prior to the Japanese fours—the
BSA Rocket 3/Triumph Trident The Triumph Trident and BSA Rocket 3 was a technically advanced, high-performance roadster (or standard) motorcycle made by Triumph Engineering and BSA (both companies part of the Birmingham Small Arms Company) from 1968 to 1975, and sold und ...
—the Japanese bikes were praised in the press for their modernity (disc brakes, 4-cylinder engines, leak-free engine casings, etc.). The British triples outperformed the Japanese fours (top speed, acceleration and handling) but the Japanese fours required less maintenance and they did not leak. The 1970 Tiger/Bonneville re-design and taller twin front downtube oil tank frame had a mixed reception from Triumph enthusiasts at the time, and was insufficient to win back those already riding the Japanese bikes that had been sold since 1969—the Honda 750 Four, and the Kawasaki 500 Mach 3. The Triumph 350 cc Bandit received pre-publicity, but its development was quietly brought to an end. Triumph was still making motorcycles, but they no longer looked like the motorcycles Triumph fans expected. The Trident attracted its own market, but the Japanese motorcycles were improving more rapidly. The parent BSA group had losses of £8.5 million in 1971, £3 million for BSA motorcycles alone. The British government became involved. The company was sold to
Manganese Bronze Holdings Manganese Bronze Holdings plc (MBH) was the holding company of LTI Limited. The firm's sole business in its final years as a company was London black taxicab manufacturing through the LTI subsidiary. The Manganese Bronze and Brass Co was foun ...
, which also owned
Norton Norton may refer to: Places Norton, meaning 'north settlement' in Old English, is a common place name. Places named Norton include: Canada *Rural Municipality of Norton No. 69, Saskatchewan *Norton Parish, New Brunswick **Norton, New Brunswick, a ...
,
AJS A. J. Stevens & Co. Ltd was a British automobile and motorcycle manufacturer in operation from 1909 to 1931. The company was founded by Joe Stevens in Wolverhampton, England. After the firm was sold, the name continued to be used by Matchless, A ...
,
Matchless Matchless is one of the oldest marques of British motorcycles, manufactured in Plumstead, London, between 1899 and 1966. A wide range of models were produced under the Matchless name, ranging from small two-strokes to 750 cc Four-stroke cy ...
,
Francis-Barnett Francis & Barnett Limited was an English motorcycle manufacturer founded in 1919 by Gordon Inglesby Francis and Arthur Barnett and based in Lower Ford Street, Coventry, England. Early motor cycles were affectionately known as ' Franny B'. Motorcy ...
, James-Velocette and Villiers. Image:Triumph 3T motorcycle.jpg, Triumph 3T. This short-lived post-war economy 350cc twin proved unnecessary with the Speed Twins and Thunderbirds selling so well. Image:Triumph Speed Twin.jpg, Triumph Speed Twin with telescopic front fork Image:Triumph Thunderbird.JPG, 1964 Triumph Thunderbird with "bathtub" rear fairing and siamesed exhaust. Image:Triumph Tiger 100.jpg, Triumph Tiger 100 Image:1971 Triumph Daytona.JPG, 1971 Triumph Daytona


Norton Villiers Triumph

After the BSA group went bankrupt in 1972,
Dennis Poore Roger Dennistoun "Dennis" Poore (19 August 1916, Paddington, London – 12 February 1987, Kensington) was a British entrepreneur, financier and sometime racing driver. He became chairman of NVT during the dying days of the old British motorcycle ...
, the chairman of Norton-Villiers (a subsidiary of
Manganese Bronze Holdings Manganese Bronze Holdings plc (MBH) was the holding company of LTI Limited. The firm's sole business in its final years as a company was London black taxicab manufacturing through the LTI subsidiary. The Manganese Bronze and Brass Co was foun ...
) was induced by government aid to assume control of BSA/Triumph. Norton and BSA/Triumph were merged under the umbrella of a new company, Norton Villiers Triumph (NVT) in 1972. Poore was made NVT Group chairman and put in charge, even though Norton had produced far fewer bikes than the once-mighty BSA/Triumph. Poore then held consultations with factory personnel to propose consolidation plans he thought necessary to compete with the Japanese. In September 1973 he announced that the Meriden factory was to close in February 1974, with 3,000 employees out of 4,500 being made redundant.


The Meriden Motorcycle Co-operative

Concerned about unemployment and losing their products to a rival factory, the workers at the Meriden factory demonstrated against the proposed relocation to the BSA site at
Small Heath, Birmingham Small Heath is an area in south-east Birmingham, West Midlands, England situated on and around the Coventry Road about from the city centre. History Small Heath, which has been settled and used since Roman times, sits on top of a small hill. Th ...
, and staged a sit-in for two years. With political aid of the newly elected Labour government and, in particular, the then minister for Trade and Industry,
Tony Benn Anthony Neil Wedgwood Benn (3 April 1925 – 14 March 2014), known between 1960 and 1963 as Viscount Stansgate, was a British politician, writer and diarist who served as a Cabinet of the United Kingdom, Cabinet minister in the 1960s and 1970s. ...
, the Meriden worker's co-operative was formed, supplying Triumph 750 cc motorcycles to its sole customer, NVT. After the collapse of NVT in 1977, the co-operative bought the marketing rights for Triumph with more government loans, later becoming Triumph Motorcycles (Meriden) Limited. The venture, with only two 750 cc models, the Bonneville and Tiger, started well with a successful variant, the 1977 Silver Jubilee Bonneville T140J and by 1978 was the best selling European motorcycle in the vital USA market. Emissions compliant models during 1978 and 1979 such as the aluminium alloy-wheeled Triumph T140D Bonneville Special and T140E Bonneville were introduced to the dominant USA market, but the strong
British pound Sterling (abbreviation: stg; Other spelling styles, such as STG and Stg, are also seen. ISO code: GBP) is the currency of the United Kingdom and nine of its associated territories. The pound ( sign: £) is the main unit of sterling, and t ...
made these bikes prohibitively expensive and they failed to sell in significant numbers. Moreover, despite updates such as electric starting and a faired Triumph Bonneville Executive T140EX with luggage, by 1980 Meriden's debt was £2 million—in addition to the earlier £5 million loan. In October 1980, the new Conservative British government wrote off £8.4 million owed but still left the company owing £2 million to Britain's
Export Credits Guarantee Department , type = Department , logo = UK Export Finance logo.svg , logo_width = 150 , logo_caption = , seal = , seal_width = , seal_caption = , picture = Government Offices Great George Street. ...
. Meriden introduced several new models such as the dual purpose
TR7T Tiger Trail The Triumph Tiger Trail was a motorcycle model manufactured by Triumph Motorcycles at the Meriden factory. The Tiger Trail was made from 1981 to 1982 in both 750 cc (TR7T) and 650 cc (TR65T) capacities, and under 180 examples were b ...
and budget 650 cc
Triumph TR65 Thunderbird The Triumph TR65 Thunderbird is a motorcycle made by the Triumph worker's co-operative at the Meriden factory from 1981 to 1983. The TR65 was a reintroduction of the Triumph Thunderbird model name first used on the original 6T Thunderbird of 1 ...
during its last years but none were able to stop the decline, worsened by a UK recession and a continuing strong pound harming sales to the US. However, the Triumph Royal Wedding T140LE Bonneville celebrating the Prince of Wales' nuptials was a popular collector's item for 1981 and that year a 750 cc TR7T Tiger Trail won the
Rallye des Pyrénées The Rallye des Pyrénées, also known as the Circuit des Pyrénées and formerly as the Pau-San Sebastián Rally,''Johnny's French Lettres'' ( Bike 9/81) p. 40–44 was a two-day international motorcycle competition in late June set in the Pyren ...
on/off-road rally. Large orders for
police motorcycle A police motorcycle is a motorcycle used by police and law enforcement. They may be custom designed to meet the requirements unique of a particular use. A police motorcycle is often called a "motor" by police officers in the United States. Units t ...
s from
Nigeria Nigeria ( ), , ig, Naìjíríyà, yo, Nàìjíríà, pcm, Naijá , ff, Naajeeriya, kcg, Naijeriya officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf o ...
and
Ghana Ghana (; tw, Gaana, ee, Gana), officially the Republic of Ghana, is a country in West Africa. It abuts the Gulf of Guinea and the Atlantic Ocean to the south, sharing borders with Ivory Coast in the west, Burkina Faso in the north, and To ...
were won at critical moments thereby saving the firm during 1981 and 1982 respectively. 1982 was the last year of "full" production, with the custom-styled
Triumph T140 TSX The Triumph TSX was a British motorcycle credited by the factory as being designed in 1981–1982 by Wayne Moulton, president of Triumph Motorcycles America(TMA), the factory's American arm.''Save The Triumph Bonneville ! The Inside Story Of ...
and 8-valve
Triumph T140W TSS The T140W TSS was the last motorcycle model made by Triumph Engineering at their Meriden factory. Development history Designed to appeal to the US market, the TSS had an eight valve Weslake Engineering cylinder head developed by Triumph's B ...
model initiated—although a porous cylinder head made by external contractors and insufficient development quickly eroded the latter's initial market popularity. In 1983, the debt-ridden company briefly considered buying the bankrupt
Hesketh Motorcycles Hesketh Motorcycles is a British motorcycle manufacturer, initially based in Daventry and Easton Neston, Northamptonshire, England. The company was formed by Alexander, 3rd Lord Hesketh, to develop a prototype in 1980. After two variations ...
, and even badged one as a marketing trial. Despite also touting a 900cc prototype water-cooled twin at the 1983 National Exhibition Show to attract outside investment, Triumph Motorcycles (Meriden) Ltd itself became bankrupt on 23 August 1983. Image:1977 Triumph T140 Bonneville Coventry Transport Museum.jpg, A special edition 750cc Triumph Silver Jubilee T140J. Image: Triumph Tiger 750 - Flickr - mick - Lumix.jpg, 1977 Triumph TR7V Tiger with aftermarket reverse-cone silencers Image:The demolition of the Triumph Motorcycles factory - geograph.org.uk - 1182972.jpg, Demolition of the Triumph Factory at Meriden in 1984


Triumph Motorcycles (Hinckley) Ltd

Triumph Motorcycles (Hinckley) Ltd is the largest surviving British
motorcycle A motorcycle (motorbike, bike, or trike (if three-wheeled)) is a two or three-wheeled motor vehicle steered by a handlebar. Motorcycle design varies greatly to suit a range of different purposes: long-distance travel, commuting, cruising ...
manufacturer. When Triumph went into receivership in 1983,
John Bloor John Stuart Bloor (born 16 June 1943) is a British billionaire businessman. His business, Bloor Holdings, owns both Bloor Homes and Triumph Motorcycles. Early life Bloor was born in a small Derbyshire village. His father was a coal miner. He ...
, a former plasterer who acquired his wealth from building and property development, became interested in keeping the brand alive, and bought the name and manufacturing rights from the
Official Receiver An officer of the Insolvency Service of the United Kingdom, an official receiver (OR) is an officer of the court to which they are attached. The OR is answerable to the courts for carrying out the courts' orders and for fulfilling their duties ...
. The new company, initially Bonneville Coventry Ltd, ensured that Triumph has produced motorcycles since 1902, winning it the title of the world's second longest continuous production motorcycle manufacturer, one year behind Royal Enfield. A licensing agreement granted to pattern spares manufacturer, Les Harris, kept the Triumph Bonneville in production until Triumph initiated a new range during 1990 and 1991. Triumph now makes a range of motorcycles reviving model names of the past, including a newly designed Bonneville twin.


See also

*
List of Triumph motorcycles Motorcycles produced under the Triumph brand, by both the original company, Triumph Engineering Co Ltd, and its later incarnations, and the current Triumph Motorcycles Ltd. Triumph Engineering Co Ltd Known as the Meriden, West Midlands, UK era ...
*
Triumph Motor Company The Triumph Motor Company was a British car and motor manufacturing company in the 19th and 20th centuries. The marque had its origins in 1885 when Siegfried Bettmann of Nuremberg formed S. Bettmann & Co. and started importing bicycles from Eu ...
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Triumph Cycle Triumph Cycle Co. Ltd., based in Nottingham, England, was a bicycle manufacturing company. History The genesis of what would become Triumph Cycle Company began during 1884 when Siegfried Bettmann emigrated to Coventry in England from Nurember ...
Co. Ltd. of Nottingham, England, manufactured bicycles. *
Triumph Owners Motor Cycle Club Triumph Owners Motor Cycle Club (TOMCC) is a motorcycle club for owners of Triumph Motorcycles based in the United Kingdom. Founded in 1949 in South London, the club had expanded nationally to a membership of circa 6,000 members by 2006. The clu ...
* Edward Turner


References


External links


Ian Chadwick's Triumph history site
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Catalogue of the Triumph archives
held at the
Modern Records Centre, University of Warwick The Modern Records Centre (MRC) is the specialist archive service of the University of Warwick in Coventry, England, located adjacent to the Central Campus Library. It was established in October 1973 and holds the world's largest archive collecti ...
{{coord, 52.4325, -1.6094, type:landmark_region:GB, display=title, name=Triumph Engineering factory at Meriden Defunct motorcycle manufacturers of the United Kingdom British brands Coventry motor companies Scooter manufacturers Vehicle manufacturing companies established in 1883 Manufacturing companies disestablished in 1983 1883 establishments in England 1983 disestablishments in England Defunct companies of England Defunct motor vehicle manufacturers of the United Kingdom British companies established in 1883 British companies disestablished in 1983